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Yet Another Value Podcast · · 29 分钟

《随想杂谈》2025年2月:Libra、改变看法、幸运股与不幸股、亲自研究

Andrew Walker

YouTube
TL;DR
  • Andrew Walker 认为,政治 meme 币正成为一种危险的新方式,能把注意力直接转化为财富。 阿根廷总统推出并宣传 LIBRA 后,Walker 估算投资者损失约2.5亿美元,内部人士获利约1.8亿美元。与过去靠出书和咨询的变现链路不同,这种模式可能奖励最会吸引注意力的政治人物,却没有同等的声誉约束:“在任带来的回报,可能通过 meme 币及类似操作达到数十亿美元。”

  • Walker 正重新审视自己长期坚持的观点:交易破裂后买入收购标的,是一种可重复的 alpha 来源。 这些公司本应拥有愿意出售的董事会、经过验证的战略价值、分手费和稳健的资产负债表,同时还会受到套利基金被迫卖出的推动;但 Spirit Airlines、Capri 和 Rite Aid 等近期案例,看起来更像“尸骸”,而不是机会。

  • 他的初步解释是,合并协议让标的在经营环境加速变化时失去调整能力。 标的一般不能大规模裁员、改变战略或采取超出日常经营范围的行动,等于“两只手被绑在身后”。不受约束的买方因此可能以更强状态走出来,Walker 认为 Tapestry 在 Capri 交易被阻止后就是如此。

  • 一些公司似乎长期走运或倒霉,但 Walker 强调,这个想法既无轶事支撑,也没有数据。 有些企业不断因为工厂故障、平台变化或新竞争者进入而“踩到耙子”,另一些企业却总能变出新花样。他想知道,企业文化、中层管理或一家公司在整个经济体系中的重要性,是否会构成一种潜在的“运气”倾向。

  • 实地研究能够发现监管文件和表格无法呈现的决定性事实。 Walker 举的例子包括清点工厂外的卡车、走访赌场、向加盟商提问,或者直接给政府监管机构打电话。优势往往很琐碎:“只要愿意拿起电话”,就可能了解到普通市场参与者尚未确认的事实。

  • 持有一个小型经营单元可能深化研究,但亲身经历也可能污染投资逻辑。 一只持有 Burger King 母公司20亿美元仓位的基金,理论上可以买下一家50万美元的 Burger King,从而获得实时经营信息;但一家经营糟糕的门店,主要暴露的可能是投资者自身的无能。Walker 的提醒是:鲜活的经历是有价值的证据,却未必具有代表性。

摘要 · 为研究而整理的核心内容

1. Meme 币把政治注意力变成潜在的天价回报

  • 2月22日录制节目时,Walker 回忆称——但并不确定——阿根廷总统是在2月14日还是2月7日推出并宣传 LIBRA。该币被置于总统 Twitter 主页的置顶位置后暴涨,随后发生了 Walker 所称的 rug pull。他估算投资者损失约2.5亿美元,内部人士获利约1.8亿美元;同时特别强调:“我并非什么都懂,尤其不是 Libra 专家。”

  • 他将这一事件与 Donald Trump 在就任总统前那个周末推出 meme 币的做法相比较,也提到 Melania Trump 在就任前推出了一个 meme 币。Walker 不是律师,但认为,就任前推出与任内参与,可能适用不同的法律标准。他担心的并不只是 LIBRA 的具体事实:如今,知名政治人物已经证明,政治注意力几乎可以即时变现。

  • 总统卸任后的旧变现体系——咨询、出书和媒体内容制作——至少要求维持声誉。Meme 币可能反转这套激励机制,奖励最能捕获注意力的人,让煽风点火比安静的专业能力更赚钱。Walker 担心,当官员可以“推出一个 meme 币,或者以某种方式把它变现”时,公共政策考量会进一步退居次位。

2. 经典的交易破裂后买入逻辑已不再显得可重复

  • Charlie Munger 有个判断:一年里如果没有改变一个重大信念,就说明什么也没学到。Walker 借此重新审视自己曾经认为贯穿职业生涯最好的策略:在交易破裂后买入收购标的。他现在越来越怀疑,这套策略产生的可能是“最差的 alpha”。

  • 这套旧逻辑有4根支柱:董事会已经证明愿意出售;战略或财务买家已经验证价值,通常还给出溢价;标的往往拥有近乎无瑕的资产负债表,通常还有分手费;并购套利或事件驱动投资者在交易不再是事件后,会成为被迫卖方。

  • 第一位买家的退出并不必然意味着故事结束。Walker 举的例子是 Time Warner Cable:监管机构阻止 Comcast 收购后,Charter 在6个月后尝试收购。一个无法卖给最大玩家的公司,仍可能卖给中型竞争对手,溢价或许更小,但战略兴趣已经得到验证。

  • 近期证据正在挑战这套模板。Spirit Airlines 在 JetBlue 交易被阻止后陷入破产;Rite Aid 本就处于困境,Walgreens 交易失败后进一步恶化;Capri 的表现则极其惨烈,而潜在买家 Tapestry 股价上涨。“回看近期交易破裂的案例,我看到的更多是尸骸,而不是 T-Mobile 式的赢家。”

3. 交易限制可能令标的在战略上被冻结

  • Walker 正形成的解释是,如今世界变化太快,一家公司不适合在合并协议下耗上数年。标的一般不能大规模裁员、改变战略,或采取超出日常经营范围的行动。竞争格局的瞬时变化、AI 和更艰难的经营环境,可能让2年受限的决策空间造成异常严重的损害。

  • Capri–Tapestry 交易破裂展示了这一机制。Tapestry 可以继续竞争、调整战略和裁员,而 Capri 经营时“两只手被绑在身后”。交易破裂后,Tapestry 也摆脱了 Walker 认为的过高收购价;如果 FTC 关于合并将形成垄断的判断是对的,那么 Tapestry 独立后的竞争地位本身可能就有价值。

  • 他也保留了 AT&T 收购 T-Mobile 被阻止这一反例:分手费和频谱资源为 T-Mobile 后来的表现打下了基础。但 Albertsons 让他对当前环境保持谨慎。与 Kroger 绑定约2年后,Albertsons 看起来估值便宜,也提出了一套有意思的计划,但 Walmart 已投入大量资金,技术竞争越来越难,Amazon 也在逼近。Walker 在交易破裂时买入了约200股,随后卖出,目前没有仓位。

  • Walker 明确承认,近期模式可能只是 N of 1;也可能是他把过去5年想出了某种模式;又或者,涉事公司构成了一个异常不靠谱且脆弱的样本。

4. 持续的“运气”可能藏着持久的组织特征

  • Walker 跟踪过几家公司:每次业务刚有改善,似乎就会接着发生燃气泄漏、爆炸、平台政策变化,或强势新竞争者进入——它们总会踩到耙子。观察这种模式反复出现5年后,即使最新一次挫折看起来确实源自外部,他有时也无法说服自己买入。

  • 反过来,也有少数公司尽管他持怀疑态度,却一次次化险为夷、变出新花样。他没有结论,也没有轶事或数据,但想知道,中层管理、企业文化,或者一家公司在更广泛经济中的重要性,是否会让某些组织在结构上更容易从看似运气的事件中获益。

5. 实地研究只有在谨慎解读经验时才能形成优势

  • Walker 回忆了一个1960年代 Warren Buffett 的故事:有人受雇观察一家公司的停车场,发现每5分钟就有一辆卡车驶入,由此确认业务十分繁忙。这种观察是合法的;但如果闯入仓库,查看库存是否在流动,那就是重大非公开信息,可能要坐牢。如今,卫星追踪把同样的合法观察冲动延伸到了可见的经营活动。

  • 对集中持仓投资者而言,Walker 认为实地考察是基本功。他持有 Full House 多头仓位,并称其为自己2025年的年度投资想法;走访其赌场应当是研究的一部分,而且可能暴露出监管文件没有呈现的问题。特许经营研究还可以通过行业会议和直接提问进一步深入:经营者会开更多还是更少的门店,从同行那里听到了什么,对未来最担心什么。在另一个胜负各半的情形下,投资者可以打电话给相关政府监管机构,得知该合同确实正在推进。

  • 他随后把实地研究推进到亲自持有经营资产的层面。一只持有 Restaurant Brands International 20亿美元仓位的基金,可以买下一家50万美元的 Burger King,查看每周经营结果,并以同行身份与其他经营者交流。IWG 投资者也可以购买一栋办公楼,再让 IWG 以特许经营方式运营。运营投入相对于投资仓位微不足道,却可能带来更好的问题和更坦率的回答。

  • 危险在于把个人样本误当成市场。一个朋友花1000美元搭了家庭健身房,于是把健身房视为做空标的,却忽略了住公寓的人、父母和午休时间锻炼者。对餐饮的热情同样可能误导投资者:那些被吹成下一个 McDonald’s 或 Burger King 的餐饮概念,曾按100倍市盈率交易,扩张到本土市场之外后却失败,最终只卖了约2000万美元。如果 Walker 自己经营的 McDonald’s 表现不佳,答案可能只是:“猜猜怎么回事,蠢货……你就是个糟糕的管理者。”

完整逐字稿

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Andrew Walker

All right, hello and welcome to the Yet Another Value Podcast. I’m your host, Andrew Walker. If you like this podcast, it would mean a lot if you could rate and subscribe wherever you’re watching or listening to it. I’m looking at the YouTube video, and my hair is getting really long, so if you’re watching on YouTube, I’ll probably have to get a haircut before the next one you see. But it doesn’t matter.

Today is Saturday, February 22. I’m here for my monthly random ramblings. Before we get into that, a quick disclaimer: nothing on this podcast is investing advice. That’s always true, but particularly true today because I’m going to be rambling through a bunch of things. I don’t think I own any of the stocks or companies I’m going to talk about; if I do, I’ll try to disclose it as we go. I’m just a random guy rambling about things, so please consult a financial adviser, do your own work, do your own research, and all that type of stuff.

I have 4 topics—maybe 5, but 4 topics that I want to talk about today. The first topic is Libra and Argentina. The second topic is: What are some things you’ve learned or changed your mind on recently? The third topic is: Are there such things as lucky stocks or unlucky stocks? The fourth topic is doing hands-on research and personal experience.

The first thing I want to talk about is Libra and Argentina. For those who don’t know, I’m recording this on February 22. I think it was February 14—it might have been February 7—but on a Friday afternoon, Argentina’s president, Javier Milei, launched a memecoin, Libra, L-I-B-R-A. He pinned it to his Twitter profile and said, “Hey, invest in Argentina’s memecoin.”

The memecoin went straight up, and then, as memecoins do, there was a rug pull and it went straight down. I think investors overall—consumers and people who rushed into this memecoin craze—lost around $250 million, but insiders made around $180 million. I think Dave Portnoy lost millions of dollars from Barstool Sports and then maybe got it refunded by the insiders because he’s a big name, but I’m not sure.

The reason I mention it is that Donald Trump, right before he got into office—and love him or hate him, I think it was smart—launched a memecoin the weekend before he assumed the presidency. Unlike Milei, who appears to have been involved in some way, shape, or form while he was president, Trump did it before taking office. If you do it before the presidency versus while you’re in office, I do think that carries a different legal standard. I’m not a lawyer, so that’s not legal advice, but I think that’s correct.

You now have Milei launching a memecoin, or being in some way partnered with the launch of a memecoin, in Argentina. You had Trump right before he took office and Melania right before she took office launching memecoins. I just wonder: Is this where politics is headed?

We’re clearly going to a world where, if you have attention or if you’re famous, there’s a way to monetize it online. The B-, A-, and C-level reality stars of the late 1990s and early 2000s had their 15 minutes of fame, and then they were done. Today, if you’re a reality star, you can make a pretty nice career going on Instagram, hawking products, doing referral fees, and all that sort of stuff.

Politicians of the 1990s and 2000s were kind of there to be politicians. Yes, there were consulting gigs, but increasingly, if you’re a flamethrowing politician, the way to make your name is to be a flamethrowing politician, get a lot of media attention, and monetize that attention. I don’t think that’s great for politics, but as you do that, you’re gaining a name, and eventually you can monetize it with a memecoin.

I keep thinking that if you Google Barack Obama’s net worth, I think he’s worth around $70 million. Obviously, former presidents get great consulting deals and book deals. Obama gets to consult on and produce Netflix shows and Spotify shows. People complained about that for a long time, but I worry that, as you get more and more of this, you’ll see presidents starting to tilt their presidencies or their politics toward, “Hey, as soon as I’m out of office—or maybe while I’m in office—I can launch memecoins.”

The payday for being in office is potentially billions of dollars through memecoins and this type of stuff. I don’t know. People used to complain about the old system, but it seems like the new system creates a lot worse incentives.

In the old system, you at least had to have a good reputation to get the consulting deals and book deals. In the new system, and I keep saying president because it’s the highest-profile example, there are going to be high-profile senators and representatives across the board who can use memecoins and attention to monetize themselves. That’s a world that attracts flamethrowers instead of quiet, sophisticated types.

It’s a scary world. It’s weird, and it happened a week ago. I’m not an expert on everything Libra, but I was already worried about this after the Trump memecoins, and it seems like we’re going this way. It seems like a really slippery, scary world where the incentives start to align much more toward grabbing attention.

Public policy goals were already low down the list. They seem very low down the list when all you want to do is grab attention and then launch a memecoin or monetize it in some way. That’s something on my mind. Obviously, people have talked a little bit about memecoins, but I don’t think they’ve talked about it compared with the old system, so I wanted to mention that.

The second thing I want to talk about is something Charlie Munger said. He said, “Look, if you haven’t changed your mind on something big in a year, then you didn’t learn anything.” Obviously, you can change your mind about whether you prefer strawberry or grape jelly, but if you haven’t changed your mind on one big thing in a year, then you didn’t learn anything.

I didn’t do a January rambling, but when I was thinking about these, I was asking myself: What is something big you changed your mind about in 2024? I had a couple of thoughts, but one market-related thought was really interesting. I’m still developing it and floating it around, but I thought I’d throw it out there. I might write a post about it at some point.

If you had asked me in 2017 or 2018, “Andrew, if I put a proverbial gun to your head and said, ‘I want one repeatable strategy that you could employ over the course of your career—one repeatable type of trade strategy that you think would make a lot of alpha,’” I think I would have said buying merger targets after a deal breaks.

These are companies where, for example, Spirit Airlines was being bought by JetBlue in 2022 and 2023. The DOJ sued to block the deal, and eventually the DOJ won. Once that block happens, Spirit becomes a post-merger-breakup company.

For years, I would have told you that post-merger breakups were the best type of stock to buy. Why is that? Number 1, the board has already shown that they’re willing to sell. They signed a contract to sell and told investors, “Hey, we’re willing to fire ourselves to take a premium offer.”

Number 2, you’ve proved strategic or financial interest. You signed a deal with somebody who said, “Yes, I would like to pay, almost always, a premium—maybe a quite large premium—to take this company private.” So you’ve proved financial value and strategic value.

Number 3, during the merger, the company can’t buy back stock. It can’t really do anything. Once the deal breaks, almost always it’s getting a breakup fee from the buyer, so companies emerge from these deal breaks with absolutely pristine balance sheets.

Number 4, every merger arb and every event investor is out when the deal breaks. The day the merger breaks, there’s no longer an event and there’s no longer a merger situation. Maybe some event investors have more flexible mandates, but in general, people are getting out that day.

I would combine those 4 factors and say, “Hey, you’ve got great forced selling.” Even if you’re running billions of dollars, you can often take big positions because there are dozens of arbs just pounding the sell button on the first day that the deal breaks. You’ve got great balance sheets, everything is clean, and you’ve got a board that’s willing to sell.

A board that’s willing to sell is often important. Time Warner Cable, in the early 2010s, was being bought by Comcast. The DOJ blocked that, and the deal was scuttled. Then, 6 months later, Charter tried to buy it. The DOJ had said no to Comcast, but there’s often a buyer to whom they will say yes.

Maybe they won’t let you sell to Google, but they’ll let you sell to Bing. Maybe they won’t let you sell to the biggest player, but they’ll let you sell to a mid-tier player. You might not get quite the same premium that the biggest player was going to offer, but your balance sheet is much better, you’ve proved that you’re a strategic target, and you can get a deal through the DOJ.

I would have said that was the area that generated the most alpha. Increasingly, I think it’s the area that generates the worst alpha. In fact, these days, I think we’ve seen a lot of buyers in broken deals who have done really well after the broken deal, while the merger target is just floundering around.

This is very unique, but let’s focus on the seller side. Recently, we’ve had Capri, whose merger with Tapestry got blocked. Capri’s stock has been a disaster, while Tapestry has done very well since then. Spirit’s merger with JetBlue got blocked, and Spirit is in bankruptcy. I think they’re about to emerge from bankruptcy, but the deal was essentially blocked and they went into bankruptcy.

There are some other examples. Rite Aid was going to be bought by Walgreens. They were always in distress, but that deal got blocked and Rite Aid went into distress. Several other situations have played out similarly.

Maybe this is an N of 1, but I’m not so sold on the buyer side. Increasingly, I’ve been thinking that there’s something different today than there was 10, 15, or 20 years ago, when my mind was focused on this. The world is moving much faster now, so if you’re a deal target and you’re in a deal while the world is changing around you, your merger agreement really precludes you from doing a lot of things.

You can’t do layoffs. You can’t make big changes to strategy. You can’t do anything outside the normal course of business. I wonder if one of the reasons these situations aren’t playing out the way I expected is that the world is changing faster than these companies can respond.

When they sign the merger agreement, they’re no longer able to respond to the environment in the way they need to keep the business functioning. Business might just be harder now. That’s what happens in evolutionary games: Things get harder and harder over time, and business in general has never been harder than it is right now, with instantaneous speed and AI taking off.

There may be other things there. Maybe it’s a small sample size. Maybe I’m just imagining the past 5 years. Maybe these were a particularly dodgy and vulnerable set of companies that were having their mergers break.

If you went back to 2014, AT&T tried to buy T-Mobile and that deal got blocked. AT&T had to give T-Mobile a huge breakup fee and a lot of spectrum, and that laid the groundwork for T-Mobile to become the best-performing telecom stock out there right now. That’s a counterexample, and I’m sure there are plenty of others.

When I look at the recent past of deal breaks, though, I see a lot more carcasses than I see T-Mobiles. Albertsons had a deal with Kroger that broke earlier this year—or maybe it was at the tail end of last year. If you look at Albertsons’ stock, it looks very cheap. I think they’ve laid out a really interesting plan.

I thought about trading it. I bought a couple hundred shares, had followed it for a long time, and then eventually sold. I don’t have a position currently; I’m talking about when the deal broke. The reason I sold was that I was thinking, “Hey, grocery is a fast-moving place. Albertsons has been under a deal for 2 years. Walmart has invested a lot, the technology is getting a lot harder, Amazon is coming for it. It looks cheap, and you have the strategic market, but who’s the buyer now? What’s their future?”

If you listen to the court case—and I had Michael Cohen on for several podcasts about that court case—it didn’t sound like Albertsons was investing a lot in the standalone business. It looked really cheap, but that’s just one in-the-moment example.

That’s one thing that’s really changed for me. It’s an area I’ve thought about, and I’d love to continue that conversation if people have other examples of breaks that have gone wrong, breaks that have gone right, or things they’re thinking about. Tapestry is very unique, but the Capri deal broke and that stock has been an absolute screamer because Tapestry got out of overpaying for Capri and the business was humming.

I wonder if Tapestry not only got out of overpaying for Capri, but also benefited from the fact that, if you believe the FTC in this case, Capri and Tapestry would have been a monopoly. Tapestry, on the one hand, because they weren’t under the merger agreement, could operate in the normal course. They could be as competitive as they wanted, make strategic shifts, conduct layoffs—whatever they needed to do. Capri couldn’t.

The merger breaks, and then you’ve been operating completely unencumbered while your merger partner has been operating with both hands tied behind its back. That’s something that’s really changed for me. Maybe I’ll write it up at some point.

Let’s quickly go to stocks that are unlucky and lucky. I have no anecdote and no data here, but I do wonder whether there are 1 or 2 companies where, every time it seems like things are going their way, they step on a rake.

Things are going so well—oh, gosh, the plant had a gas leak and we have to shut it down for 4 months. Things are going so well—oh, gosh, there was an explosion at the plant. Things are going great—oh, Facebook just entered the market, or Google changed the SEO terms and now all of our organic traffic is going down.

I’ve been wondering whether there are just 2 or 3 companies where, every 6 months, someone reaches out to me about the company. I’ll talk to them and think, “I’ve followed this company for 5 years. They’re screwed. They’re always screwed. It never works for them.”

On the other hand, there are 1 or 2 companies where I’m always skeptical, but it always seems like management and the company are pulling a rabbit out of their hats. I’ve been wondering whether there are companies that are always going to be lucky.

I understand that luck isn’t real, but I wonder whether there’s something about the company, middle management, the culture, or its relevance within America that makes 1 or 2 companies more likely to be lucky than others. Maybe there’s some type of luck effect.

Again, I’m just rambling. I have no data or anything, but I will tell you that there are a handful of companies I’ve followed over the years that have been screwed so frequently by things outside their control that I could never bring myself to touch them. I’ve always wondered: Is it them? Is there something particular about them? Are these companies just cursed? I don’t know.

The last thing is doing hands-on research and relying on personal experience. This is something I’ve thought about a lot. There was a recent story about Warren Buffett looking at a company in the 1960s. I think he hired someone to sit in a parking lot and watch the trucks go in and out.

The guy called him and said, “There’s a truck going in every 5 minutes. This company is doing business. They’re extremely busy.” It was absolutely confirmatory. That also brings you to the famous billionaire stories of people breaking into warehouses to see whether the inventory is sitting there, moving, or whatever.

That’s on-the-ground personal research. In the warehouse example, that’s material nonpublic information—you could go to jail for that. In Buffett’s example, it’s completely fine to sit outside a company’s warehouse, watch trucks go in and out, and make your own conclusions.

Today, people have taken that to the extreme with satellite tracking of parking lots and measuring how full they are. In Buffett’s case, though, that was going the extra mile in a fundamental way.

To use some examples, and I don’t think any of these are above and beyond for fundamental investors, if you’re going to take a big, concentrated position in Full House, which I’m long—that was my idea of the year for 2025—you can go visit the casinos. Obviously, I’m going to visit the casinos when I’m taking a position. That’s table stakes.

You go visit a casino, and it becomes clear that something is wrong. It’s not material nonpublic information, but you can make or break a thesis based on something that isn’t in the filings. You have to go out and visit the business.

There are other, much better examples of that. I’ve been looking at franchisors a lot recently. If you’re really looking at a franchisor, I have a few friends who do great work on them. You go to the franchisee conference and talk to the franchisees.

You say, “Hey, you own a McDonald’s franchise. How’s your McDonald’s franchise doing? Would you open more? Would you open less? What are you hearing from other people? What are your worries about the future?”

You ask a lot of franchisees, and that can give you a fundamental view of the company that you’re not going to get in spreadsheets. Maybe you can get it through cold-calling, but actually going in and experiencing it gives you a different level of research.

You keep going up and up, and there are ways to get better and better research. Obviously, that eventually tops out, but recently there was a company looking at a government contract. A lot of people were saying it was 50/50, but you could call the government regulator and talk to them, and they would tell you, “Oh, yeah, this is happening.”

That’s an example of how, if you’re willing to pick up the phone and call a few different people, you can get insights that the average market participant may not have. You can imagine all different ways to do that.

I’ve been thinking about going the extra mile, and there are 2 places I wanted to explore. One is quick-service restaurants. I mentioned going to a QSR franchisee conference as an interesting way to build a view of the company, but I wonder whether there’s an extra mile beyond that.

If you’re a $20 billion fund, if you’re Ackman and you have a huge stake in Restaurant Brands International, the parent company of Burger King, would buying a Burger King give you a differentiated view? Would buying and actually operating a Burger King franchise give you a differentiated view?

You’d get your hands dirty and see what was going on, but you’d also have weekly results, so you could see how things were fluctuating in real time. I think you’d have more insightful conversations with other franchisees than if you just went to them and said, “Hey, I’m an investor. I just want to talk.”

Instead, you could say, “Hey, I own the unit out in the middle of Ohio, and we’re really struggling to hire minimum-wage workers. What are you guys doing? What are you seeing?” I think you’d get different insights into the operation.

If you’re managing a $2 billion stake, buying a $500,000 Burger King is nothing. I wonder whether there are examples of people who have done something similar, where they bought or operated something in order to get more insight into the overall company.

It’s hard for me to think of things outside of QSR franchising. Meyer Neimark has been on the podcast several times and pitched IWG. They’re starting to franchise or manage a lot of locations. What about buying an office building and having IWG franchise that office building for you?

Would that give you differentiated insight into the business? Would it give you unique access to talking to other people in the business? I don’t know. I think it’s a really interesting example.

I mention it for 2 reasons. One, I’m interested to know whether anyone has done, or knows of anyone who has done, something similar—where you buy or operate something in order to get more insight into an overall company.

Two, it brings me to my next point. When I’ve looked at franchises, I’ve talked to people who were long or short them and asked why. They might say, “I’m short McDonald’s because my aunt owns a McDonald’s, and the past few years have been a disaster for her. She’s losing money, she can’t retain employees, and inflation is killing her.” So they’re short McDonald’s on that thesis.

Or they might say, “I’m long Popeyes because my dad started a Popeyes and it’s doing gangbusters. It put me through college, so it’s a great franchise system.”

I worry about taking this approach into the stock market in general. I’m always trying to weigh how much personal experience to put into your stock market picks. I know a friend who refuses to invest in gyms. Why? He built a home gym for $1,000, and he says, “The equipment is better than anything at a gym, I don’t have to travel to it, and I have a home gym I love.” So he thinks basically every gym is a short.

That’s one of the issues facing gyms as a stock and as a concept in general. There is an opportunity cost: If you’re going to the gym every day to walk on a treadmill and the gym raises its prices too much, you can buy a treadmill and put it in your house.

But I was also telling him, “You are putting your experience, where you have no kids and have the money to buy weights and everything else, against the average person’s experience. You own a house and turned your garage into a gym. What about me? I have an apartment and nowhere to put a gym. I have to go to a gym if I want to lift weights.”

What about somebody who has 3 young kids? They might only be able to go at lunchtime while they’re at work, so they can’t have a home gym because they’d have to go back home. The gym offers a lot of different services that, because you have a unique experience, you’re ignoring.

That doesn’t make your experience invalid. Over the past 10 years, if you loved Instagram and bought Facebook, you did great. If you loved Tesla and bought Tesla stock, you did great. A lot of people have done well with that approach.

Historically, though, I do think there’s something to the idea that, if you love the product, it’s often a hype cycle. How many restaurant chains have traded for 100 times earnings because they did well in a local market and people loved them?

They go public, people say, “This is the next McDonald’s. This is the next Burger King. This is the next Denny’s.” Then it turns out that the concept was really loved in that market, but as it expands, it faces a lot of issues.

I’ve seen plenty of restaurant companies trade for hundreds and hundreds of millions of dollars and ultimately get sold to private equity for $20 million when the concept tries to expand, all the expansion fails, and the company becomes a disaster.

That’s what I’ve been thinking about: How do you incorporate personal experience? How can you get more personal experience and more unique insights into a business? But how do you manage those unique insights and your personal experience when you’re trying to invest in a company?

To bring it back to McDonald’s, I’ve never run a McDonald’s before. If I bought a McDonald’s 6 months from now, I’d come on the random ramblings and say, “Guys, this McDonald’s thing is a disaster. We’ve got to short the stock to oblivion. My McDonald’s can’t make any money. Employees are leaving left and right, and labor costs are out of control.”

You’d say, “Guess what, dummy? Maybe that’s true, but, man, you’re also a terrible manager. You’ve never worked in fast food before, a day in your life. The reason your McDonald’s is doing terribly is not because of McDonald’s; it’s because of you.”

There’s a very vivid example where I could come to you with a straight face and say, “This franchise is going terribly,” and the conclusion would be wrong. The conclusion would be, “McDonald’s is bad,” when the real answer would be, “No—and get a haircut. You’re terrible. You’re a terrible manager.”

Anyway, those are my four random ramblings. Quite random. I kept my voice down a little bit because my background’s blurred for the people on YouTube, but the baby is napping in the room in the background, so I’m trying not to keep her up. Maybe I was a little slower and a little lower than normal. Look, as always, I appreciate you listening to the podcast. I look forward to doing a random rambling in March. I always appreciate feedback, so please feel free to leave me a comment, shoot me a note, and all that type of stuff. I have some great podcasts lined up for the next few weeks, so I’m looking forward to talking and hearing from you then. We’ll chat soon.

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A quick disclaimer: nothing on this podcast should be considered investment advice. Guests or the hosts may have positions in any of the stocks mentioned during this podcast. Please do your own work and consult a financial adviser. Thanks.