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Invest Like the Best · · 121 分钟

Cliff Sosin——投资 Carvana——[Invest Like the Best,第421期]

Patrick O'ShaughnessyCliff Sosin

播客
TL;DR
  • Cliff Sosin 将 CAS Investment Partners 设计成追求长期复利最大化的机构,即便这让公司几乎无法营销。他通常持有4-8家公司,每年大约买入或卖出1家公司,只有发现更好的机会,或现实击穿了自己的心智模型时才退出。传统管理人优化的是低噪声、短反馈周期;Sosin 则要求投资人接受一个事实:在嘈杂的3年、5年乃至10年周期里,“Cliff 想得很深”。

  • 他偏好的企业,是在一个未来仍可理解的系统中叠加多重持久优势。所谓“封闭型”企业,依赖的是相对不受社会和技术变化影响的机制;软件工具可能像“在沙滩上建城堡”,而固定的邮轮运力或尼古丁驱动的品牌忠诚度则更容易建模。关键在于找到一个足够简单、自己能够理解,却又足够复杂、市场仍然看不懂的机会。

  • Carvana 的护城河不是单纯在线卖车,而是收购、物流、整备、软件、贷款、登记和信任层层累积形成的系统。Sosin 将其比作:创办 Amazon,同时制造每一本书、搭建 FedEx、取代 Mastercard,还要替买家办理其人生第二大笔消费的产权登记。“如果我说的任何事情听起来很容易,那是因为我没有把它讲对”:Carvana 花了超过10年、约100亿美元,才搭建出这套竞争对手一次次未能复制的系统。

  • 危机前还只是猜想的经济模型,如今看起来已经明显强于传统经销商。Sosin 引用的 EBITDA 利润率约为10.5%,并正向管理层所说的13%-14%区间靠拢,而普通经销商约为4.5%;他的研究显示,Carvana 销售的同类车辆便宜约500-600美元,融资费用则略高。近期高频数据显示同比增长45%-50%;随着规模扩大,选车范围、网络密度、处理效率和固定成本杠杆都应继续改善。

  • 99%的暴跌来自多重冲击同时发生,而不是某一个被证伪的商业模式。Carvana 在2021年销售约425,000辆车、准备在2022年翻倍甚至更多时,遭遇了尚未成熟的运营体系、Omicron 引发的物流堵塞、当时独立经销商最严重的低迷、极度失真的汽车贷款定价、被提前拉到2021年的早期采用者需求,以及全债务收购 ADESA。“结果它们现在全都发生了,”Sosin 这样总结那些原本以为会分别到来的运营问题。

  • 最诡异的外部冲击,是汽车金融市场给贷款定价时,仿佛利率几乎没有变化。信用合作社调整缓慢;Navy Federal 一度提供低于相近期限美国国债收益率的贷款,推动行业利差降至 Sosin 2008年前时间序列中的最低水平,而其他消费信贷利差却在扩大。Carvana 不可能无限期补贴借款人;Capital One 同样按经济现实定价,汽车贷款发放量下降了50%。

  • Sosin 持有 Carvana,在约80美元时买入、20多美元时再次买入,却在数据终于转绿时被法律挡在增持之外。他的计划是先买入一半,等运营复苏出现数据验证后再买另一半,但保护 Carvana 净经营亏损的毒丸条款禁止持股超过5%的股东继续增持。2023年夏季的债务交换降低了债务和利息支出,但 Sosin 称其只是“蛋糕上的樱桃”,并不是扭转底层业务的原因。

  • 真正持久的教训是对增量信息保持谦逊,而不是放弃集中投资。Sosin 现在更看重管理层,对亏损公司采用更严苛的基准概率,只愿意投资足以承受不可想象的冲击组合的企业;分散化只能“服一茶匙药,不能喝完整瓶药”。AI 已经让小团队拥有非凡的研究杠杆,但真正的投资优势仍有很大一部分存在于公开资料之外:专有数据、前员工、长期积累的上下文,以及知道哪条狭窄赛道真正属于自己。

摘要 · 为研究而整理的核心内容

1. 这家基金从一开始就逆着资管行业的激励机制建立

  • Sosin 进入工程专业时,原本以为自己会成为发明家,后来发现,没完没了地调试物理系统并不是他想过的人生。一次私募实习让他意识到,博弈论等学术工具可以产生从业者尚未使用的洞见;之后他先后从事 Houlihan Lokey 的重组业务、在 Silver Point 工作1年,并用5年时间投资 UBS 的自有资本。

  • UBS 的运作方式像一家只有1个 LP 的对冲基金,强调催化剂、事件交易、对冲和稳定的短期盈利。Sosin 一直追问:一只 beta 为3的股票,为什么每投入1美元,就必须做空3美元标普500?最初的分歧最终让他意识到,这家机构无法改变,因为一次大幅回撤就可能让团队失去管理的资本。

  • 在 Sosin 看来,行业真正的目标不是最大化业绩,而是“最大化可营销性”。管理人需要低噪声、短反馈周期的决策,向投资委员会和董事会证明自己的能力;持有一家企业3年、5年或10年,最后只能写出一份尴尬的报告:“我们本季度下跌了,因为 Cliff 显然想得很深。”

  • CAS 于2012年启动,初始资金为520万美元:Sosin 投入200万美元、母亲投入200万美元、朋友投入100万美元,另有几笔更小的支票。如今公司通过多个投资工具拥有约100-200名投资人,管理规模取决于市场,约为15亿-20亿美元。他将此归功于复利,也归功于时序上的好运:如果把同样的涨跌年份重新排列,募资可能根本无法完成。

2. 小规模组合只有在深度理解企业时才成立

  • Sosin 通常持有4-8项投资,最多可能曾持有10项,平均每年买入或卖出约1项。默认前提是永久持有;只有出现明确更优的机会、能够升级组合,或证据让他得出“你已经不知道哪边是上哪边是下”的结论时,他才会卖出。

  • 每一份投资论证,都是对公司如何在生态系统中竞争的模型,而这个模型必须能够提出可用现实检验的预测。长期盈利能力大致等于“市场机会×自身优势”;有吸引力的企业,通常通过多重交织、竞争对手难以复制的优势,为消费者创造大量价值。

  • 封闭型企业依赖的是相对狭窄的一组力量,所处领域也不太可能突然发生根本变化。软件工具可能是在“沙滩上建城堡”,因为没人知道10年后软件会如何编写;尼古丁带来的成瘾、二次强化和分销经济学则要稳定得多。

  • 但封闭性也带来估值难题:任何显而易见的简单生意,很可能已经被市场理解。Sosin 形容投资是在“刀锋上跳舞”——公司必须足够容易理解,让他能够建模;又必须足够难,让其他人看不懂。持续不断的问责,也让投资成为他所谓“智力追求中的皇帝”。

3. Cournot 经济学解释了受限产能为何能够留住利润

  • Sosin 用州集市上的饼干商贩对比两种寡头结构。假设双方都能无限生产饼干、自由决定价格,那么一家定价1.99美元,另一家就会定价更低,最终价格一路下压至1美元的成本,双方都无法获得经济利润,这就是非合作的 Bertrand 均衡。

  • 但如果固定每位商贩早上的库存,每多卖1块饼干虽然增加1单位利润,却会压低现有所有饼干的售价。商贩会把对自己托盘的损害内部化,却不会考虑对竞争对手的损害,因此表现得像面对更高需求弹性的垄断者。这样的 Cournot 均衡无需明确合作,也能保留一部分垄断利润。

  • 邮轮符合这一模型,因为供给无法迅速增加;运营商先决定运力,再管理收益。竞争者数量、需求弹性,以及当前供给高于还是低于均衡水平,共同决定利润池;但核心优势——邮轮需要多年建造——相对不受技术变化影响。

  • Sosin 早期取得重大成功的建筑设备租赁,也拥有同样的受限本地运力和高度缺乏弹性的需求。没人会因为高空作业车周租价格下降100美元就去租,也没人会因为价格上涨100美元就取消一栋建筑。商业机制一旦确立,估值几乎只是收尾工作:“20页讲业务,1页讲估值。”

4. 心理学有时能在财务数据之前揭示品牌力量

  • 二次强化会把奖励与周围环境联系起来;刺激越强、到达越快,关联通常越牢固。老鼠可以学会偏好与可卡因同时出现的灯光,即使可卡因消失后仍会追逐那盏灯;吸烟者同样不只重复购买某个品牌,往往还会在相同的地点、相同的时间吸烟。

  • Sosin 对包装消费品的粗略毛利率排序,是从香烟和烟斗丝开始,依次经过 Coca-Cola、咖啡、糖果、饼干、咸味食品、番茄酱、面包,最后是水。这个顺序大体对应刺激强度和传递速度:吸入式尼古丁迅速进入身体,而咖啡因和糖要通过消化吸收,形成的情境关联更弱。

  • 这一框架帮助 Sosin 在历史数据证明品牌忠诚度之前,完成了早期尼古丁电子烟投资的承销。那些成功投资 Philip Morris International 的朋友当时正在观察 Zyn;Sosin 说,同样的思维框架让他们在历史数据尚未显现之前,就对其潜在品牌忠诚度有了信心。但 Coca-Cola 的质量并不是什么秘密:“这些招数,在真正有用之前都没有用。”通常要等到不确定性或恐惧阻止市场对洞见定价时,它们才变得有价值。

  • Sosin 拒绝把管理人的私人道德框架强加给客户资本:社会共同的边界是法律,而法律或社会规范可能发生的变化属于风险分析的一部分。他会寻找合法企业周围的“道德恐慌”,将其类比为经济恐慌,同时提醒反弹可能催生破坏性监管。但单纯的 ESG 排除未必能制造大幅错价,除非厌恶情绪真正扩散开来。

5. 多年积累的上下文,让 Carvana 在几分钟内看起来显而易见

  • Sosin 在2018年通过一段 IPO 前视频接触到 Carvana,很快认为这是一家非凡且被低估的企业——“前提是他们刚才说的一切都是真的”。那一闪而过的洞见,其实建立在多年研究 CarMax、经销商、汽车贷款、Amazon、物流、制造业和软件的基础上。

  • Carvana 将这些领域的规模优势和能力优势全部组合起来。采购、定价、车辆实体运输、整备、贷款、登记和软件通过范围经济相互强化;任何单一环节做得好都不够,因为任何地方出错,都可能摧毁交易经济性和客户体验。

  • 他此前面临的障碍,是市场普遍相信消费者不会在线买车。Carvana 的客户队列曲线显示,消费者显然喜欢这种体验,让这次接触变成“爱上一眼”。剩下的分析任务,是理解每一层运营能力如何不断叠加优势,而不是仅仅增加复杂度。

6. 实体网络把二手车变成可路由的库存

  • 卖家可以拍下车牌照片,回答大约4个问题,收到一个7天内有效的报价,然后选择上门取车或前往中心。看似简单的流程背后,Carvana 会将车牌映射到 VIN 和车辆配置,估算零售价值、运输和整备成本,预测交易利润,并计算最可能最大化预期经济收益的报价。

  • 大型检测整备中心每年最多可处理约40,000辆车,并容纳6,000-8,000辆。较小的本地中心将客户连接到这些 IRC:单车运输车负责取送车辆,9车运输车则在中心与全国骨干网络之间转运车辆。

  • 中心—辐射式设计,将稀薄的点对点需求集中到有限的高密度线路上。卡车不必等待 Fairfield、Connecticut 与 Mobile、Alabama 之间积累足够的货量,而是可以在 IRC 之间持续往返,“几乎像铁轨上的列车”,让全国运输比过去碎片化的替代方案更快、更便宜。

  • 整备流程变成一套可路由的生产系统:检测决定需要做什么,随后由专门工位处理轮胎、换油、清洁、无痕修复、喷漆或高级机械维修。与一家经销商技师在不同任务间不断切换相比,技能匹配和重复作业降低了成本、缩短了时间;售出的车辆向外运输,也能平衡返程运输车带回新购入库存的运力。

7. 数字金融、选车范围和信任进一步加深运营护城河

  • Carvana 允许买家按照个性化月供搜索每一辆车,将贷款期限和首付精确调整到每一美元,而不是只显示估算值。这要求平台实时评估每一位借款人与每一辆车的组合风险,并建立纵向整合的优质和次级融资体系;Sosin 表示,竞争对手至今仍未复制这一能力。

  • 选车范围是规模经济的重要来源,因为品牌、车型、配置、年份、里程和地点的组合空间极其庞大。库存越多,转化率越高;附近库存改善交付速度;更密集的物流降低单位成本;不断积累的贷款表现改善承保。大型 IRC 还能摊薄管理费用,而路由和流程系统提高吞吐量。

  • 信任的积累速度慢于基础设施。消费者在看不到实车的情况下买车,需要多年良好体验和口碑传播;贷款客户同样必须相信 Carvana 会按规格发放贷款,且实际表现会在经济条件允许的范围内符合承诺。“这个东西买不到,只能随着时间一点点建起来。”

  • Amazon 的类比是恰当的,但仍低估了难度。想象一下:在线书店刚开张,就要同时制造书籍、搭建 FedEx、取代 Mastercard,还要完成产权登记——而这一切服务于消费者人生第二大笔消费。Sosin 说,Carvana 花了超过10年和100亿美元才走到这一步;几乎每一个模仿者都失败了,或仍远远落后。

8. Sosin 改变了自己对管理层重要性的看法

  • 5年前,Sosin 更看重业务和价格,因为他不相信自己在判断高管方面具有优势。后来的结果改变了他的看法:如果一开始就给各家公司管理团队排名,这个排名将“完美预测”它们相对于预期的表现。优秀管理层无法挽救结构性糟糕的业务,但如今管理层已获得实质性的权重。

  • CEO 的精心安排会面提供的信号有限,因为能成为 CEO 的人通常早已学会如何显得令人印象深刻。Sosin 转而研究“人力资本的排气”:那些工作了5年或10年的前员工,能够揭示组织会选拔和培养什么样的人。他认为,10名长期任职的 Capital One 校友聚在一起,“会让你大开眼界”,因为他们会反映出这家机构的重要特征。

  • 他对 Ernie Garcia 的评价是绝对性的:“有一天,人们会拿 Jeff Bezos 和 Ernie Garcia 比较,而不是反过来。”Sosin 认为 Garcia 搭建了一套极难实现的系统,并在全世界无人成功的地方取得了成功;他还指出,尽管危机期间存在机会,Garcia 家族并没有损害外部股东的利益。

  • Garcia 还会思考二阶、三阶的文化影响。Sosin 曾问他,为什么 Carvana 不对 Vroom 采取更激进的定价。Garcia 回答说,如果用竞争对手来定义成功,就会教会员工:Vroom 失败等于 Carvana 成功,从而把注意力从客户身上移开。这种组织判断,与对价格弹性的分析同样重要。

9. 危机后的经济性验证了表格曾经只能暗示的结论

  • 2022年之前,Carvana 的高速增长已经清晰可见,但更优越的单位经济性仍有争议。Sosin 表示,Carvana 目前 EBITDA 利润率约为10.5%,股票薪酬很少,资本开支也相对有限;他没有理由怀疑管理层所说的约13%-14%目标路径。普通经销商的利润率约为4.5%。

  • 他的团队追踪 Carvana 的每一条挂牌信息,并与类似的 CarMax 车辆和市场指数进行比较。他们的结论是,Carvana 的车价大约低500-600美元,融资费用略高,但选车范围更广、体验更好。近期高频数据显示,销量同比增长45%-50%。

  • Sosin 估计,Carvana 汇集的全国库存已经大于 Connecticut 全州其他经销商可用库存的总和,但覆盖全部车辆可能空间的比例仍然有限。因此,选车范围、交付距离、品牌和流程效率仍有改善空间,固定成本杠杆也尚未完全释放;传统经销商则面临重建工作流的组织和技术障碍。

  • 这一结果在2022年几乎不可见。Carvana 在2021年卖出约425,000辆车,当时车辆一上网站就被买走,并为次年翻倍甚至更高的销量做准备。公司大举招聘、扩大供给——恰好就在需求、融资条件和内部执行力同时反转之际。

10. 增长暴露出一家运营触达范围超过掌控能力的公司

  • 在每年翻倍增长时,Sosin 这样描述员工结构:“平均而言,不到一半的员工入职还不到1年。”Carvana 有意用速度换取成熟流程,因为管理层认为规模将决定最终赢家,而当时仍存在可信的竞争者。部落知识和文化可以支撑本地运营,直到 COVID 冲击和规模本身把公司的“触达范围”推过了“掌控能力”。

  • IRC 接收运输车就体现了隐藏的复杂性:员工必须卸车、定位、排序、重新装车并调度数千辆车,同时处理用工高峰和无法启动的车辆。后来软件明确规定人员配置、停车方式、操作流程,甚至跳线设备应该放在哪里,让最优秀的员工效率更高,也让其他人几乎同样有效——但此前从来没人写过这套软件。

  • Carvana 在2019年之前主要从拍卖会购车,之后转向非常成功的消费者直采,另一项问题随之出现。净车辆流向发生逆转,一些节点开始收到的车辆多于释放的车辆。有限的停车空间造成拥堵,而原本围绕旧流向设计的物流网络需要新的控制机制;与此同时,公司仍在快速增长。

  • Omicron 将一系列顺序流程变成全系统交通堵塞。一个生病的司机,就可能让一辆卡车和9辆车滞留在数百英里之外;足够多的中断会耗尽恢复能力、拉长承诺交付时间、压低销量并造成库存积压。解决堵塞花了约3-6个月,也掩盖了底层需求正在同时断崖式下跌。

11. ADESA 债务落地之际,独立二手车需求正好崩塌

  • Carvana 在2022年2月通过债务收购 ADESA,此前相关讨论据称已经持续多年。拍卖业务长期可能衰退,但真正的奖品是54处大型、位置集中、适合建设 IRC 和仓储的物业——这种约200英亩、划为汽车用途、又靠近大城市的土地几乎不可能再取得。

  • 事后看,Sosin 认为 ADESA 是“一记大满贯”,因为更近的 IRC 能提高交付速度、改善劳动力获取,拍卖业务也会带来其他好处。问题在于时机:Carvana 在意识到需求崩塌之前加了杠杆,而资本市场正在关闭,运营问题又不断消耗流动性。

  • 芯片短缺推高了新车和二手车价格,使升级换车的成本上升,降低了消费者换车的意愿。一个通常每年约有40-42 million笔二手车交易的市场,从2021年的约39 million多笔降至2022年的约36 million,年化规模可能一度触及34 million;Sosin 提醒,具体数字可能略有偏差。

  • 加盟经销商还获得了一项不同寻常的补贴:租赁回购价在价格上涨之前就已固定。选择还车而不是行使买断权的客户,把远低于批发价的库存交给了经销商,挤压了 Carvana 等独立经销商。CarMax 的同店销售在2022全年下降约20%,持续时间甚至长于大衰退期间短暂、接近20%的下滑。

12. 汽车贷款机构制造了教科书模型之外的冲击

  • Sosin 最初预计,加息会对整体市场和车辆价格产生一定影响,也会影响折旧曲线。由于 Carvana 按利率加点赚取利差,利率绝对水平是1%还是4%,长期看都不应太重要。“这完全正确,”他说;真正致命的问题,是竞争对手在过渡期迟迟没有重新定价。

  • 一组汽车贷款的有效久期,计入提前还款和违约后,大约为2年,因此2年期美国国债是合理的无风险基准。然而,2021年末国债收益率快速上升时,许多信用合作社仍按存款成本、联邦基金利率,甚至“餐巾纸上的数字”定价,之后只通过季度委员会、每次25个基点的调整和接近60天的执行延迟来更新。

  • Navy Federal 一度提供低于相近期限国债收益率的汽车贷款。到2022年末,行业汽车贷款利差降至 Sosin 覆盖2008年危机之前时期的序列最低点,尽管其他消费信贷利差很宽,二手车抵押品价格也异常昂贵。“这绝对不在教科书里。”

  • CarMax 可以先按不经济的利差发放贷款,之后再承受损失;Carvana 需要资金,因此必须更接近现实定价,导致其贷款明显更贵。Capital One 做出了同样理性的选择,汽车贷款发放量下降50%。Sosin 原本预计非理性定价会持续几周,而不是约9个月;这成为他眼中不可预测特异性风险的代表。

13. Carvana 的早期采用者放大了繁荣与萧条

  • Carvana 的采用曲线曾经令人困惑:它可以提供一个地区大部分相关库存,拥有很高的知名度,却仍只占当地约1%的份额,没有立刻向理论可获得份额靠拢。Sosin 怀疑这是口碑传播的结果,因为买家说自己会向约4个人推荐这项服务,但他此前没有测量这些推荐是否真的促成了购买。

  • 一项新增调查问题发现,约70%的买家认为朋友或家人的推荐“有些重要”或“非常重要”。只有约三分之一的人在没有这种验证的情况下购买,由此确认了病毒式传播机制,也让研究重点转向那批愿意独自行动、异常大胆的消费者。

  • 这些没有社会验证也会购买的人,更多拥有 Robinhood 账户、持有 Bitcoin,并且在线购买食品杂货。Sosin 的结论是,早期采用者需要的社会证明更少;他们最初的交易会播下推荐的种子,逐步扩大可服务的客户池,也解释了为什么一个看似更优越的产品会逐步提升份额,而不是瞬间夺取市场。

  • 2021年,同一批人可能从 SPAC、加密货币或类似资产中获得收益,并提前购买了汽车。Carvana 当时仅占约1%的市场份额,因此即使市场需求中只有0.3%集中在其天然客户群,也会显得规模巨大。1年后,这些买家遭受了亏损,而且许多人已经买过车。

14. 初期削减成本反而让负向飞轮转得更快

  • 到2022年春季,Carvana 同时面对独立经销商比大衰退更严重的行业低迷、Sosin 记录中最紧的汽车信贷利差、早期采用者耗尽、系统拥堵、流程不成熟和新增 ADESA 债务。每个因素都在随时间恶化,因此一份看似完整的诊断,6个月后就可能失效。

  • 规模通常带来更多选车、更高效率、更强信任和更大规模;收缩则会反转这一机制。外部需求走弱后,Carvana 大幅削减广告和库存,进一步压低需求,迫使公司再次削减成本——“追着球下山”。从3月到11月,公司效率只取得中等改善;Sosin 说,11月之后,公司才变得“真正惊人”。

  • 到秋季,公司已消耗大量流动性,落后于5月制定的运营计划。如果次年情况与2022年相似,Sosin 估计现金可能在13-14个月内耗尽。他仍相信单位经济性有效、非理性信贷定价终会恢复正常,但对于成本削减能否跑赢现金消耗,“理性的人可以有不同意见”。

15. 运营先于 headline 债务救援发生转折

  • 银行体系最终意识到利率已经上升,Carvana 的融资劣势因此缓解;与此同时,管理层加快削减费用。大约在2023年1月或2月,Sosin 的数据表明,公司开始限制需求,而不是追逐需求:网站交付队列变长,但销量保持稳定。

  • 制造业恢复,车辆价格缓慢下降,行业销量部分改善,尽管仍处于低迷水平。随后,Carvana 的成本削减将底层经济性转化为可见的盈利能力,回答了最根本的问题:这套在线系统是否真的能够获得高于传统经销商的利润率。

  • 管理层还利用了债券持有人之间的囚徒困境:Carvana 可能无法偿还所有债务,但先接受较少偿付的债权人,可以获得更安全、优先级更高的有担保债务。文件允许这一操作,持有人在2023年夏季以折价交换旧债,获得新的有担保债权。

  • 流行叙事将这笔交易归功于拯救 Carvana。Sosin 不同意:到那时,他的运营数据已经看起来很强。债务交换大幅降低了债务和利息支出,但只是“蛋糕上的樱桃”,并不是扭转客户需求、成本或单位经济性的事件。

16. 仓位控制和实时数据塑造了下跌过程中的每个决定

  • Sosin 能看到 Omicron 正在扰乱第一季度物流,因此在股价已经跌至约三分之一时,最初的失望看起来仍像一次暂时的运营故障。他没有加仓,因为 Carvana 的仓位仍高于他的仓位上限;当延迟交付的销量没有恢复时,更深层的需求问题才显现出来。

  • Carvana 在约80美元发行股票并公布运营计划后,Sosin 认为问题已经修复,随后大幅增持。股价接着跌向20美元。在拜访管理层、从一张白纸开始重建承保模型后,他得出公司应该能够存活的结论,并主要在20多美元时再次买入。

  • 意识到运营工作比预期更深之后,他选择先买一半,等观察到转折后再买另一半。他的团队扩大了网页抓取、信用卡匹配、物流跟踪以及其他领先指标的监测。结果几乎所有读数都在恶化;感恩节后,销量先按季节性下滑,随后就再也没有回来。

  • 年末的毒丸条款阻止持股超过5%的股东继续买入,以保护 Carvana 的净经营亏损,避免触发 IRS 的所有权变更规则;当时公司的市值又处于极低水平。6-8周后,Sosin 终于看到“所有的新芽都在冒出来”,却无法加仓。他此前对自己的承诺至关重要:即便无法捕捉到后半段,只要判断正确,他仍然会成功。

17. 理性的投资论证并不能避免残酷的心理体验

  • Sosin 描述了同时存在的两个自己:一个投资人可以冷静解释异常信贷定价终将结束,另一个人则在凌晨1点醒着,任由刻薄的内心声音责骂自己。这是他唯一一次失去控制内在独白的经历,而此前他通常能够驾驭自己的内心。

  • 解释这笔仓位几乎变得不可能。他原本预计销量约800,000辆,但 Carvana 的销量走势接近300,000辆;他原本预计 EBITDA 为正,实际亏损接近20亿美元;股价跌去了99%。在承认这3点之后再说“我觉得事情会好起来”,听起来就像他“已经完全失去判断”。

  • 合伙人一场接一场地质问他是合理的,有时会面后股价又下跌8%。但有一位投资人专程开了很远的车,只为了告诉他:“你太棒了……我们是 Cliff 队。”这份举动至今影响着 Sosin 对待身陷困境 CEO 的方式:该问的问题必须问,但要记住,“即便他们是笨蛋,他们也在努力”。

  • 他不断为这种痛苦提供背景——自己没有身患绝症,也没有“在太平洋和日本人作战”——但这并没有削弱痛苦的强度。那段经历同时包含失眠、对合伙人资本负责、深度不确定性,以及30次为一个看似荒谬的结论辩护的负担。“我不想再经历一次。”

18. 复盘要求提高基准概率,而不是改换身份

  • 管理层质量如今是核心输入,因为它预测了哪些公司超出或低于 Sosin 的预期。他还“更深刻地认识到”,从亏损走向盈利在现实中比纸面上困难得多;亏损企业仍然可以投资,但他为这种转型提供承保的意愿已经下降。

  • 这场危机强化了他对宽阔优势、而非仅仅够用优势的偏好。2021年股价约300美元时,他认为 Carvana 异常坚固;但3个世代级别的意外冲击、内部失灵和新增债务,仍几乎将其击垮。如果成熟模式只能支持5%的利润率,而不是13%-14%,他怀疑公司是否拥有足够的盈余来活下来。

  • 集中投资也只是做边际调整,而不是被否定。更多分散化可以防范“地方信用合作社因素”,尤其是在不够强健的持仓中;但集中投资推动了基金的长期成功。正确剂量是“服一茶匙药,不能喝完整瓶药”。

19. AI 扩大了研究范围,但尚未复制真正的优势

  • Sosin 每天使用各种 AI 系统,尤其是在公开信息丰富的领域。以 Medicaid managed care 为例,AI 可以扫描政府报告、智库研究、RFP 和中标公告,汇总最近50次州级采购,识别获胜者是现有供应商还是新进入者,并总结定性原因;过去这项工作会消耗大量时间。

  • Carvana 暴露了当前的边界:Sosin 的大量知识来自前员工、数据抓取和长期综合分析,而这些内容并没有整齐地存在于网上。未来代理可能会收集更多信息,语料库也会扩大;但今天,如果持续向 AI 追问 Carvana,“很快”就会把有用的公开资料耗尽。

  • 如果机器能够独立做出投资决策,Sosin 认为它们届时已经走过了能力光谱中相当长的一段路。他有时庆幸自己在那之前已经取得成功,同时仍然看好生产率提升:“我的曾孙会对我的贫穷感到惊讶。”他尤其感兴趣的一条路径,是用量子模拟生成供 AI 训练的合成数据。

20. 主场知识和机会成本定义了可投资的边界

  • Sosin 专注美国,更多是因为认知边界,而不是断言只有美国拥有优秀企业。让一位推介英国连锁餐厅的投资人说出3个在英国可以买电钻的地方;如果他答不上来,就会暴露出,即便是看似熟悉的海外市场,也需要多少默会的本地知识。

  • 他认为美国是一个非凡的系统,并推测移民筛选出了那些愿意跨越海洋、追求更好生活的独立、创业型人群。但他的实际规则更简单:一只感兴趣的中国股票,会“排在我所有美国股票之后,位于清单最底部”。仅美国本土的机会集合就已经足够庞大。

  • 对普通投资人,他给出的建议很传统:标普500或宽基 ETF 是“一条很好的路”。Microsoft、Amazon、Google 等巨头都是优秀企业,但他的集中型基金不可能持有每一个好想法;许多机会属于玩笑式的“1000亿美元组合”,而不是排在当前持仓之前。

  • 真正的工作是机会成本。Sosin 可能深入研究一家公司,得出它是一项伟大投资的结论,但仍然拒绝买入,因为它只比现有持仓略差。“关键不是理解一切”;而是理解少数几家企业,预期它们会表现良好,密切跟踪它们,然后停止担心选定赛道之外的一切。

Patrick O'Shaughnessy

I know firsthand how complex the tech stack is for asset management firms. And seemingly every new tool and data source makes the problem even worse, adding more complexity, more headcount, and more risk. Ridgeline offers a better way forward. One unified platform that automates away the complexity across portfolio accounting, reconciliation, reporting, trading, compliance, and more, all at scale. Ridgeline is revolutionizing investment management, helping ambitious firms scale faster, operate smarter, and stay ahead of the curve. See what Ridgeline can unlock for your firm. Schedule a demo at ridgeline.ai.

Hello and welcome everyone. I'm Patrick O'Shaughnessy, and this is Invest Like The Best. This show is an open-ended exploration of markets, ideas, stories, and strategies that will help you better invest both your time and your money. If you enjoy these conversations and wanna go deeper, check out Colossus Review, our quarterly publication with in-depth profiles of the people shaping business and investing. You can find Colossus Review along with all of our podcasts at joincolossus.com.

Patrick O'Shaughnessy is the CEO of Positive Sum. All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of Positive Sum. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Clients of Positive Sum may maintain positions in the securities discussed in this podcast. To learn more, visit psum.vc.

My guest today is Cliff Sosin. Cliff is the founder of CAS Investment Partners, a fund he started with $5 million in 2012 that's now $1.7 billion. This conversation is different from our typical episodes. We start by talking about Cliff's investment philosophy, but the bulk of this long discussion is a case study into his remarkable investment in Carvana.

Cliff is one of the biggest investors in the business, which had a market cap of over $60 billion in 2021, then fell 99%, survived, and now has a market cap approaching $50 billion again. While I hosted Carvana's CEO, Ernie Garcia, last year to get the inside perspective on managing through such turbulence, today we hear the investor side of this extraordinary story. It is a singular episode and a rare opportunity to hear a major investor describe his decision-making process at every stage of a volatile journey.

Cliff, I'm so excited to be able to do this with you. I've been asking you to do this for at least 3 or 4 years, something like that. I don't know what made you capitulate, but it's an excuse to talk to you about investing in general and some very interesting specific episodes that you've been involved with.

I think we ought to start broad because I want to set the context for everyone that doesn't know who you are or what your setup has been. Maybe just give us a history of how you started the firm. What was it, 2012, something like that? Why did you start the firm, and what has it been since?

1. Building The Firm

Cliff Sosin

If you'd gone all the way back to when I was in high school, I thought I would've been an inventor. I sort of modeled myself as an Edison in my mind or something. But when I went to school and studied engineering, I learned that a lot of inventing is obsessively debugging real things, and nature's pretty unforgiving. What I learned about myself was that I didn't love that process. It just wasn't as fun for me.

I was casting about for what I wanted to do and ended up doing an internship at a big private equity firm. I thought it was really neat that I could use a lot of the things I'd been learning in school, like game theory, and apply them to these situations. That brought novel insights that these people who'd done this for so long weren't using, and I was hooked. The idea that I could do that was really appealing to me.

From there, I was trying to get into investing. I thought I was going to do private equity. I knew the path into private equity was through a banking analyst program, but I didn't want to do a traditional sell-side analyst program. So I ended up going into financial restructuring because I didn't want to do as much marketing.

I worked at a place called Houlihan Lokey, which is a leader in financial restructuring, and I did that for a time. I still wanted to get to the buy side, so I went to a place called Silver Point for a year. From there, I went to UBS, where I spent 5 years before I started my business.

While I was there, that was really where I did a lot of my maturing and thought a lot about investing. I'd come from a lending and finance background, and at UBS I was involved in trading and investing in stocks. UBS, at the time, was their proprietary investing business. It was the bank's own capital. Think of it as a hedge fund with 1 LP.

It did a lot of the traditional things that a lot of hedge funds do. There was a lot of focus on short-term performance. There was a desire to have things that were misvalued, but also to have a bunch of catalysts that were going to cause the price to go up. There was a lot of trading around events and a lot of hedging.

As I was involved in that, there was an effort to teach me how to do it, and I didn't like it. They would say, "Well, we should do this," and we'd do it, and I'd say, "Why? That doesn't make sense. I don't know why this stock has a 3 beta. Why do I need to short $3 of the S&P for every dollar of stock we're going to buy here? That doesn't make any sense."

This led to a really vigorous debate between me and some of my former colleagues there. To their credit, I was young and incredibly difficult to have as someone working for you. I hounded them about it. Eventually, this debate went on and on, and it became pretty clear to me that I was right. I was naive enough to think I would just explain to them that I was right and they would do things differently.

It further occurred to me that they couldn't change because they had a principal-agent problem. The problem was that they had to deliver steady profits to the bank, and if they had big drawdowns, they would lose their money.

I started poking around quietly, looking for another place to work, and I realized that all the other firms in the industry had the same problem. In fact, it's endemic. Basically, one might naively think that the investing business is about maximizing performance, but it's not. It's about maximizing marketability.

Performance is a component of marketability, but what you're really trying to do is signal talent. The way you do that is by finding things with short feedback loops and low amounts of noise, so that you can show people, "Look, we did this and it worked, and we did this and it worked, and we did this and it didn't work, but on average, we win."

The type of investing I was thinking about—basically buying a piece of a company through the stock market and owning it for a long time—involves multi-year, 3-, 5-, or 10-year feedback loops that are incredibly noisy, and they just don't lend themselves to that.

If you think about it practically, let's say I meet with someone from an institution and convince them that I've got the right approach. They're going to say, "How do you pick stocks?" I'm going to say, "I think really hard." They're going to be like, "Okay, cool. I'm convinced Cliff thinks really hard and he's good at this."

But then they have to go back to their committee, and the committee's going to be like, "Well, how does Cliff pick stocks?" And they're going to say, "Well, he thinks really hard." The committee is going to be like, "Well, that's not very credible."

Even if they do make the investment, now they're going to own it, and invariably we're going to be up, we're going to be down, we're going to be up, we're going to be down. I look smart, I look dumb. Along the way, they're going to be like, "Why did we do this?" By the way, they have a board they're reporting to, and they're going to say, "We're down this quarter because Cliff thinks really hard, apparently."

This is just a really challenging setup. What this means is that when I started this, I wasn't fully aware of quite how challenging it would be. But the premise was that I would start a business based on really focusing on long-term compounding, finding a relatively small number of stocks, treating it like owning a piece of a business, and dealing with the volatility that comes with it.

I figured it would be maximally optimized around returns and minimally optimized around marketability. Certainly, on the marketability side, we nailed it.

But I wouldn't change a thing. It's how I'm built. That's how I invest.

Patrick O'Shaughnessy

What did you tell your original investors? Some people gave you money, including some well-known institutions.

What did you tell them, and why were their decision-making processes different? How much did you start with?

Cliff Sosin

I launched with $5.2 million.

Patrick O'Shaughnessy

The old-fashioned way.

Cliff Sosin

It was $2 million from me because I'd been successful at UBS and they'd paid me. I like to joke that it was a lot for post-crisis, not a lot pre-crisis. I also got $2 million from my mom. She was a sympathetic audience.

I had $1 million from a friend, and at the end, you always ask people who they're most grateful to. I had 2 people in mind, and he's 1 of them. I'd known him for years and we'd talked, and he's a very successful person.

I had this meeting—it was like my second marketing meeting ever—and I sat down, and he basically said, "I'm absolutely going to give you my dollars. No problem." I was like, wow, this is going to go great. The next time I saw a check like that was years later.

There were a couple hundred thousand dollars from some other people that I knew. I started with that and, over the years, was able to steadily bring in a little bit of money here and there and compound, and I was fortunate. I've had up years and down years. If you changed the order of the years, you'd get to the same place. But I definitely wouldn't have raised any money, so there's also a meaningful component of luck.

Patrick O'Shaughnessy

Where does that bring us today? How many investors do you have? What's the capital base? How do you think about the firm today?

Cliff Sosin

I don't remember exactly how many investors we have. It's sort of between one and 200 across a few different vehicles. The firm's assets move around every day, but they're between $1.5 billion and $2 billion.

Patrick O'Shaughnessy

What is your view of investing in markets? Describe how you think it's supposed to be done in some detail.

2. Owning Businesses Forever

Cliff Sosin

The premise was always, let's find a handful of publicly traded businesses where I can buy a piece of that business in the markets and own it with the premise of owning it forever. Then I own it until I find something that I can upgrade to that I think is even better, or I discover that I've misunderstood the business in the first place.

There are 2 ways out of the portfolio. One is that I find something better, so I can upgrade. The other is that I have some view as to what makes a business successful. You can think about it as a mental model of how the business is competing and winning in the ecosystem. That makes predictions about the world, and then you get real-world data and compare it to the predictions of your mental models.

If you discover that your predictions aren't lining up, then you need to update your mental model, and it might be that you need to throw it out. At some point, you realize you don't know which way is up anymore, and that would be an investment that you would jettison because you just no longer know.

Over time, we've had between, we'll call it, 4 and 8 investments. It might have been as many as 10 at 1 point, but that's the number of investments. Over the course of the time I've been investing, I think on average I've bought and/or sold 1 thing a year. It's a pretty lethargic pace of turnover.

It's this idea that businesses compete and win in certain ways. There's a minority of businesses where, once you figure them out, you can just tell they're going to be very successful relative to other similarly priced businesses.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

We can talk about a lot of mental models and ways that I think businesses compete—a sort of taxonomy of businesses that I think about. But those are just my ways of understanding a really complicated world and trying to find a few things that work.

Patrick O'Shaughnessy

I guess the obvious and very simple but very big question is: What is a good business? What is that taxonomy? Maybe this is the time to talk about 1 of my favorite ideas of yours: You like businesses that you describe as contained. I've always liked that description when we've talked about companies. Give us your view on what makes a good business.

3. What Makes A Great Business

Cliff Sosin

If you think about it, in most markets you shouldn't have a lot of profits, right? Profits are kind of a fluke of some sort—something about the setup that makes it so that, for some reason, competitive forces can't drive economic profits to 0.

There are a lot of reasons for that. In terms of how to think about them, I gather different examples from microeconomics, psychology, and business history to try to understand different ways that companies have carved out a piece of the world where they're advantaged. You can think about a company's profitability over time as its market opportunity times its advantage.

What makes a great business isn't particularly exciting. You generally want to have multithreaded advantages—a lot of things working for you that are very hard for your competitors to replicate. You want to bring a lot of value to your consumers, and you want the things that are working for you to be generally invariant with time as society evolves and changes.

When you have all of those things lined up, you should be able to have higher returns on capital, reasonably good margins, growth—all those things people look for. Of course, everyone knows everything I just said, so the whole game is to identify the ones that other people have missed for 1 reason or another.

Investing is the emperor of intellectual activities. In academia, people write papers. They're wrong, they're right, and eventually they die with a bunch of ideas, most of them wrong. In politics, people have views, and they're definitely wrong on a lot of them.

In business, people have this narrow world, and they have to be really good about executing in their narrow world, but they don't necessarily need a deep understanding. You can run a deli without necessarily having a deep understanding of why meat prices are what they are.

But in investing, it is wildly accountable. You're making predictions about which businesses are going to win and which are going to lose. Businesses are complex social structures embedded in our society, which is a complex social structure. To understand a business's success or failure over time, you kind of need to know everything.

Unlike all these other pursuits, this one is highly accountable. I think it's the emperor of intellectual pursuits. There's no arena to train people better at understanding the world. If you're curious about the world, there's nothing more interesting than studying business.

Patrick O'Shaughnessy

Say why you like this idea, what a contained business means, what an uncontained business is, and why you like to avoid them.

Cliff Sosin

Oh, yeah. I generally think of a contained business as 1 where, when you're trying to understand a company, the problem starts to feel intractable. It's very hard to think about how changes in society could cause your view of what the business could be to change over time. That's just a tough problem to live with.

It's very susceptible to change. As the world evolves, you don't know where the company's going to go. Whereas a business where the thing, or things, that make it work are relatively narrow and in a part of our lives that isn't evolving that much would be very contained. Once you understand everything immediately around that business, other changes happening outside it feel less relevant.

Patrick O'Shaughnessy

Would software tooling be a good example?

Cliff Sosin

Yeah, that'd be a great example. Who knows how people are going to write software in 10 years? For what—for quantum computers? It might be a business today that's building a castle on sand. It's very hard to make predictions.

On the other hand, take the cigarette business. Nicotine is habit-forming. There's this phenomenon called secondary reinforcers, which is a psychological phenomenon that you can put into ChatGPT and it'll explain it to you.

But basically, it makes people incredibly brand-loyal to things that stimulate the reward systems. Then there’s also distribution economics, but that is just not an area where there’s a lot of dynamic change happening. It’s also not an area where I need to think about 15 different moving parts to have a general sense of what’s going to happen. Of course, the problem with these contained things is that if they’re easy for everyone to understand, then everyone understands them.

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

And so, again, investing is this incredibly challenging endeavor where you’re dancing on the knife’s edge. You’re looking for these things that, on the one hand, are simple to understand, so you can understand them. On the other hand, they’re challenging to understand, so everyone else misses them.

Patrick O'Shaughnessy

Give us an example of the process you go through to explore a contained system. You’re coming across a new company for the first time, and you want to start to learn everything. What is your method for doing that?

I recognize that, to some degree, this is an obvious answer: You talk to people, you read stuff, you think about it. I always love these moments where you get some new click of understanding. Maybe you could tell the story of one of those clicks of understanding, or something from your investing history.

4. Thinking In Mental Models

Cliff Sosin

Sure. I have in my head a number of different frameworks for how a company can make money over time in a competitive world. A simple example from microeconomics would be that of a Cournot oligopoly. For those who maybe forgot their game theory from college, there are 2 broad types of oligopoly in the economics literature. One is Cournot; the other is Bertrand.

The key difference between them is that in a Cournot oligopoly, the competitors choose the quantity of things they’re going to sell first, and the price falls out. It’s the price that moves. In a Bertrand oligopoly, the competitors choose the price they’re going to sell at, and then the quantity falls out—it’s the thing that moves. This seems like a subtle change, but it results in a pretty big difference in the competitive equilibrium.

In a Bertrand oligopoly that’s non-cooperative—that is to say, people aren’t figuring out a way to signal and cooperate—what happens typically if you imagine, let’s say, I’m selling cookies at the state fair, and there’s me and another competitor. There are 2 spots to sell cookies, and we can both manufacture all the cookies we want in a truck next to the fair. Let’s say people only buy cookies based on price, and we’re right next to each other in perfect competition, all the rest.

Let’s say each cookie costs $1 to make. Maybe I start out selling them for $2 because I want to make $1 a cookie. But my competitor realizes that if they charge $1.99, they can get all the sales. So they charge $1.99, and then I charge $1.98, and before we know it, we’re both down to $1. We’re making no money per cookie, and that’s the equilibrium. That’s the non-cooperative equilibrium. We make no money.

But now let’s imagine instead that I had to bring a tray with a fixed number of cookies and couldn’t make more. That morning, I’m trying to figure out how many cookies I’m going to make. I ask myself the question, “Should I make 1 more cookie?” If I make 1 more cookie, it’ll have 2 effects. One is that I’ll get to sell an extra cookie and make the profit on that cookie. But the other is that it will increase the number of cookies in the market, which will drive down the price of cookies. This will cause me to sell all of my cookies at a slightly lower price.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

As I’m making this decision, you can see how there would be a natural maximization point where I maximize profits. Now, in this case, there are 2 competitors, so when I add an extra cookie to the market, I lower the price for me. I also lower the price for my competitor. I don’t internalize the effect on my competitor.

So I end up behaving like a monopolist, but a monopolist who only absorbs half of their price impact in the marketplace. In other words, one who faces more elastic demand. But I still behave like a monopolist, just one facing more elastic demand, so there are still monopoly profits to be had.

So the equilibrium gets worked out. We solve our differential equations at the same time, and we get to an equilibrium. Lo and behold, we both end up making profits.

Okay, this is all very theoretical. So you start studying the cruise line industry, just to pick an example of an industry. I’m not that—I’ve never owned a cruise line business, but I’ve been around it. It turns out that if they want more cruise ships, they can’t just snap their fingers and have more cruise ships. The number of cruise ships for a good long while is essentially fixed.

And so what they do is—this is a perfect example of a Cournot oligopoly. The number of cruise ships is fixed in the short to medium term, and so they maximize yield, which basically means they’re adjusting price. That leads you down a path of saying, “Okay, this is a business where there should be some monopoly profits.” There are lots of other things to think about: brand, distribution, and a gazillion other things.

From that perspective, you have a sense that this is a business where there should be some monopoly profits. What will mediate how much economic profits there are is how many competitors there are, how much elasticity of demand there is, and then, of course, other factors.

Then there’s also the question of whether you’re in equilibrium, or whether people accidentally brought too few cookies. Let’s say you show up at the fair, you brought your tray of cookies, and it rains. Now the price of cookies plunges and you lose money. Or let’s say you show up and, for whatever reason, a famous singer shows up and there are a gazillion people. Now you sell the cookies at a premium.

So whether you’re at equilibrium is another good question. It turns out that a lot of travel businesses are Cournot oligopolies: rental cars, air travel, and cruises. This is an example of using a mental model that allows you to understand certain types of businesses in a somewhat systematic way.

One of the investments I cut my teeth on the most, where I first had a lot of success, was in the construction equipment rental business.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

And that is also a Cournot oligopoly. In any market, there’s a sort of fixed number of rental companies, and they own a certain amount of equipment. Their ability to change that in the short term is constrained, and therefore it’s a Cournot oligopoly.

It’s also a good one because demand is very inelastic. Nobody ever said, “I see the price of manlifts is down $100 this week. I’m going to rent one.” At the same time, nobody ever said, “I’m not going to build my building because the price of manlifts is up $100 this month.”

I hope that got to your question, but basically, you can think about there being many of these concepts that you can then follow to their conclusions. Of course, life is complicated, and every company often has a whole confluence of these things. What you’re really looking for is a business where you have a bunch of these things working together.

With the cruise ship industry, the idea that it takes a long time to rebuild a cruise ship and you can’t just snap your fingers and have another cruise ship is fairly invariant to technological change in society. I guess maybe there’s some future state where we can—

Patrick O'Shaughnessy

Print them out.

Cliff Sosin

But for now—

Patrick O'Shaughnessy

For a long time, yeah.

Cliff Sosin

And for the foreseeable future, this is going to be fixed. So you’re looking for relatively technology-change-invariant advantages that are layered and interwoven, that kind of give you the business.

I have a friend who jokes that a good value investor’s memo is like 20 pages about the business and 1 page on the valuation. From there, it’s just like, I don’t know: Is it cheap? Does it make a lot of money relative to the price? Is it going to grow a lot relative to the price? These are pretty trivial calculations.

Patrick O'Shaughnessy

If I was thinking about how you would spend your time, it would seem to be incredibly valuable to collect models like this over time. Do you find your way to most of them through a specific business? Which comes first, the business or the mental model?

Cliff Sosin

Mm-hmm.

Patrick O'Shaughnessy

Oh, so you’re asking how you find the gold in the ground?

Cliff Sosin

The answer is yes. It’s hard. I keep coming back to that, but there’s nothing about investing that’s not hard.

We look for these things. I hired a Stanford professor to assemble all of the economics models in all of the courses at Stanford and then just walk me through all of them to make sure I hadn't missed any. I picked up a few that I'd missed or forgotten about. I tried to read broadly.

Then, of course, you study companies one after the other, and in various companies it'll sort of click for you that something is happening.

Patrick O'Shaughnessy

To drive home the point, can you do one more like the Cournot oligopoly, just to give us a flavor of another thing that you've used in the past?

Cliff Sosin

Secondary reinforcers.

Patrick O'Shaughnessy

Hmm.

5. Behavioral Edges And Moral Panics

Cliff Sosin

This is just a different one. This is out of psychology. It turns out that there's a meaningful psychology literature that's been built up in animal studies and in people and all the rest, which basically says that when you give mammals something that stimulates their reward systems, your brain, for lack of a better term, sort of captures the context in which it was received. Then, if it likes it, it tries to replicate that context.

The evolutionary reason why this makes sense is self-evident. What makes that interesting is that it turns out that the strength of these secondary reinforcers is proportionate to the power of the stimulus, as well as inversely proportionate to the time lag between when the stimulus comes and when your pleasure centers get stimulated. If something makes you feel good 3 hours after you got it, your brain doesn't really know where it came from. If something makes you feel good within a moment of when you got it, then your brain knows exactly.

What's interesting about that is these are called secondary reinforcers because you create these associations between the stimulus and other things that are in the context in which it was received. You can make rats prefer cocaine that's given to them with a certain-colored light.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

They'll continue to seek out that light even when you deprive them of the cocaine. That's a neat thing to know about the human brain. Where do I see that applied?

If I were to rank the consumer packaged-goods industries by margins, I think the ranking might look something like this: you'd have cigarettes at the top, then you'd have dip, then you'd probably have Coca-Cola, then you'd probably have coffee, and somewhere you'd probably have candy. Then you'd have sugary sweets like cookies and stuff like that. Then you'd have tomato sauce and bread, and then, I don't know, water. That's probably a rough ranking.

Well, it turns out that if you go down that same list and ask, “What is stimulating people's pleasure systems?” in the case of nicotine inhaled through a cigarette or a vaping product, nicotine's incredibly powerful, and the respiratory system is a very fast delivery mechanism.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

You get this very rapid stimulation of people's pleasure centers, and, lo and behold, it creates these very strong secondary reinforcers, which make people very brand loyal.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

If you ever watch smokers, they're not only smoking the same brand; they're smoking at the same time and in the same place every day. It also helps that nicotine is addictive, which creates a trigger for a habit. That's a whole other brain-function piece where you're making and following habits.

If you go down the list, caffeine is a good stimulator, but it's not necessarily as potent as nicotine. More importantly, you're taking it through your stomach.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

By the way, dip goes through your lips, so it's pretty fast, but not as fast as cigarettes. Soda has sugar and caffeine. It goes through your stomach, so it's slower, but it still creates a fair bit of association. The association isn't that far apart.

As you work your way down, then you get to things like cookies. The sugar is mixed with fat and stuff, so it slows it down even more, but it's still pretty potent. It's obviously a sweet. You work your way farther down and get to your savories or whatever. These are things people really like, but the stimulation is much weaker and more time-lagged. As a consequence, people have a preferred tomato sauce, but in the end, there's much less brand loyalty than with, say, a cigarette.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

Obviously, water is different if you think about brands that are more status-focused. But if you think about just a bottle of water, I don't think in the end anyone's that picky.

Patrick O'Shaughnessy

I guess the valuable thing in markets would then be that markets don't properly value that insight. If you look at Philip Morris, at one point it was the best-performing stock in U.S. history or something like that for decades and decades, so it would corroborate this idea that it's probably a valuable insight. But at some point, it gets priced.

Insights all get priced, and so maybe that's what you were talking about earlier: you need a confluence of these things in an area that's been neglected to find an interesting opportunity, something like that?

Cliff Sosin

Yeah, you need something that scares people away.

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

I don't think it's a mystery to most people that Coca-Cola is a good business. I'm not totally convinced that what I just laid out is going to make you a lot of money in the public markets anymore, because I think it's priced in. I'm not totally convinced that the people who own these things understand it. They just have observed that, in practice, these are very brand-loyal businesses.

However, sometimes things come up. I was involved in a nicotine-vaping company, which was reasonably successful and ultimately acquired by a large tobacco company. In the early days, you didn't necessarily have all this evidence that these were going to be really great businesses. But the theoretical construct that I just laid out to you was an important guiding factor in giving me confidence that this was a business that would ultimately be successful. There are a lot of other factors, but this was one of them.

I have friends who—I didn't do it because I thought I had other things that were better, and there's opportunity cost to consider—were successful investors in Philip Morris International. They were observing Zyn.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

A lot of this intellectual construct gave them a sense that Zyn was going to have a lot of brand loyalty—

Patrick O'Shaughnessy

Mm.

Cliff Sosin

—where, at that time, it was sort of unproven.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

ZYN, of course—

Patrick O'Shaughnessy

Quite a big one.

Cliff Sosin

—it has proliferated, and there's a lot of brand loyalty. But that wasn't obvious, at least not in the historical data, until later.

All of these tricks, they're not useful until they are, I guess, would be the way to think about it.

Patrick O'Shaughnessy

If you think about the classical ways of finding an edge in markets, it would be informational, which seems kind of gone; analytical, which is a lot of what we're talking about; and then I'll call the last bucket structural or behavioral or something like that.

What do you think about ESG? It comes to mind because of the nicotine examples, where there's just a class of investor that's not allowed to own it, which creates a weird impact on markets, especially if those asset owners are very large. What do you think about ESG?

Cliff Sosin

I think that if you manage money for other people, you're deeply arrogant if you're going to apply your ethical framework to the way that you invest. Society in aggregate comes to a collective view of what's allowed and what's not allowed, and we call that the law.

If a business is violating the law, that's often a bad investment, obviously. If society's evolving and the law is likely to change, that is a risk that one needs to factor into an investment, and you'd be silly not to think about that.

But if something is just disliked by a group of people, and they haven't built up the critical mass necessary to change the law in this country, and you don't think the risk of that happening is particularly high, but you decide that you're going to apply some moral framework and not make money for your partners by doing it, that's a really fraught thing. What gives you this deep wisdom about what's right and what's wrong that's better than the collective will and judgment of society?

And by the way, maybe you'd say, “Okay, fine.”

I'm not gonna use my judgment. I'm gonna use my investor's judgment. But then the question becomes, okay, but which investor? And how do you weight them? Equally? Is it by AUM? What if it's an institution? Do you poll the underlying people at the institution? This is a wild thing.

I think a much better approach is to just say that the goal is to maximize returns. Obviously, in doing that, companies have to comply with the law, you have to comply with the law, and you have to take the change in norms into account. But laying any sort of further ethics onto that—and then, of course, you maximize your returns—people can take that money and give it to whatever charity they feel they want to.

I think that's the only solution. It's the only solution that I think resolves this problem without being fraught. I've noticed in my career that people in investing circles talk a lot about panics, right? This idea that you wanna buy when things are bad. I have noticed that there are certainly economic panics that have happened in my career. I've also noticed there are moral panics that have happened, and you can buy into moral panics much the way you can buy into economic panics, and you can do well.

Now, economic panics bring with them the risk that things could get worse and the business might not survive the challenges that lie ahead. Moral panics bring with them the risk that you could bring about legislative, regulatory, or rulemaking changes that can hurt the company. And so you need to take these things into account. But I think it's reasonable as an investor to look to areas that are viewed as bad but are not illegal.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

And for what it's worth, when I've dug into most things like this, I've always discovered that these things are far more complicated than the naïve “coal is bad.” Okay, well, sure, but electricity's pretty good. It's complicated.

I'll add one other thing, which is this idea that you mentioned, which is funds that can't invest or whatever. There's an implicit point that you're making, which is an elasticity-of-price concept. I'm not that certain—I think the literature on this kind of agrees with me—but I don't think that groups of investors deciding to forego certain asset classes, like oil companies, necessarily causes them to be super cheap.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

I do think that there can be more broad-based things where people don't wanna own something for some reason, and that can have some effect if it's really broad. But I think mostly what happens is that people just get scared. It's more of a panic: “Oh no, this company's gonna get shut down because this group of people views it as terrible, and they're gonna try to kill it.”

6. The Carvana Investment Thesis

Patrick O'Shaughnessy

I think now's a great time to devote a long block of time to your investment in Carvana. I think people who know you and your firm's history will certainly associate you with the position. It's been an enormous position for you over time. You're one of the biggest investors in the business.

For me, one of the reasons I've asked you so many times to do this is that, dating back five or six years now, I've had the chance to talk to you about this company through its many ups and downs. It's been one of the most interesting educations I've received from another investor on investing, just talking to you every so often about this company and what you're thinking about it. I've been lucky to enjoy that audience of one, and I thought it would be an amazing opportunity to hear you tell the story, which is very complicated.

It's a complicated business story. It's a complicated investment story. Your own story about how you were going through it all is interesting and complicated. There's all sorts of dimensionality to it. You were joking that it's like five rivers coming together, and you kind of have to explain each river. But we have the luxury of time here, so I don't know how best to start or which river to start with. Maybe you can pick.

I want to devote a lot of time to it, and I'll have lots of follow-up questions, because you can go look at the Carvana price chart, and you can listen to my 2 conversations with Ernie. There's lots of stuff out there about Carvana. But the thing that I find interesting is the investor's perspective—as the person who probably had the biggest position, held onto it, bought more, and has been with it the longest. You sort of have the most holistic perspective on it, and I want everyone to benefit from what it's like to own and live through one of those episodes.

Cliff Sosin

Sure. And part of the reason I—actually, almost all the reason I said yes to coming on—is that it has been such a wild episode in business history. I worried that if I didn't try to memorialize it to some extent, it would get forgotten. It is such an interesting story, and I think it deserves to be memorialized.

I also think it's wildly misunderstood in terms of what happened to Carvana in 2022 and in 2023 and beyond. So, I guess maybe a place to start, just to level-set for people who don't know it so well: Carvana is an online retailer of used cars. It was founded in 2013 by Ernie Garcia, who you've had on.

If you were to broadly describe the company's history from 2013 to 2021, it was up and to the right. The business grew every year, its margins improved every year, and it grew really fast. It was doubling often every year. It slowed a little bit, but that was roughly the pace.

If you'd spoken to me in 2021, I roughly would've expected a continuation of that trend. And, of course, what happened was the business slowed, it lost tons of money, and the stock went down 99%, which is more than—

Patrick O'Shaughnessy

Pretty bad.

Cliff Sosin

Pretty bad. And then, to ruin the story, which I think most people—or I was like—turns out that was all a mistake. It turned out the company's fine. It's right back—it's a little behind where I thought it would be, but it's actually more profitable and it's back on track, and the stock's mostly recovered and all the rest. So that's the broad arc.

Patrick O'Shaughnessy

Especially now that we've laid the groundwork for how you apply ways of thinking to understanding a new company, maybe even make it specific to you. How did you encounter it? What were some of the models that felt relevant to you as you tried to learn about the business and use that as a way to introduce how the business works?

Cliff Sosin

I first encountered Carvana in 2018, and they used to have a video up on their site—they might still—that kind of describes the business. It was a pre-IPO video, one of these things you put up or whatever. I remember watching that video and basically realizing, “This is an amazing business that's gonna do great, and it's incredibly underpriced, and I'm gonna own a lot of this, provided everything they just said is true.”

But obviously, that's not how reality works, in the sense that the reason I felt like that was years and years and years of context. To go further back, over the prior years, when you're in my business, you're waiting for your stocks to go up. In the meantime, you're looking at other things.

I had spent time studying CarMax, and I had spent time studying car dealerships, so I was reasonably fluent in how the auto-retailing business works. I'd also been involved in the auto-lending business. I'd been involved in Credit Acceptance, which is a subprime auto lender.

I'd also looked at—obviously, who hasn't?—studied Amazon and read The Everything Store. I'd also studied logistics companies, manufacturing companies, and software companies. It turns out that Carvana is all of these things.

As they were explaining the business, it was clear to me that the economic advantages that allow someone to build a successful distribution company, a successful retailer, or a successful lender—all of them have economies of scale, scale, and trust. Carvana had, or what Carvana was building was gonna involve, all of the advantages from all of these different businesses that they're effectively in at the same time. This is called economies of scope.

By being great at all of these things, it could produce this very big moat. What I didn't believe, necessarily, until I saw that video was that anyone would buy a car on the internet, because that was just common wisdom. At the time, this was before it was obvious, but they just had some cohort curves. I was like, “Well, people clearly love this.” At that point, it was kind of love at first sight.

Maybe to explain a bit about the business and why I think the things I identified turned into the tremendous advantages it has today and are kind of the moat, let me just spend a few minutes. At the core, the way the Carvana system works, we'll follow a car. Carvana buys cars mostly from the public. You take a picture of your license plate and enter a few things—it's 4 questions—and they'll give you a price. You can exercise it or not; you have 7 days. Once you do that, you can arrange to have someone pick up the car for a small fee, or you can drop it off at one of their hubs and get your money.

The transaction takes no time, and everyone gives them 5 stars. Doing that is hard, right? What I just said sounds so simple, but actually being able to take a license plate, map it to a VIN, map all the features of the car's VIN, then figure out what you think you're going to be able to sell that car for, how much it's going to cost to ship it, how much it's going to cost to recondition it, and work out from all that what you think you're going to be able to make on the car—and then figure out what you want to offer in order to maximize the profits from this lead—and do it all for every car on the road, all the time, across the country, is wild.

Then Carvana owns a real estate footprint. That real estate footprint consists of larger inspection and reconditioning centers. Think of very big facilities that can recondition up to 40,000 cars a year, with 6,000, 7,000, or 8,000 cars in the parking lot, which is a lot of cars. Then there are local points of presence that they call hubs. Those hubs would be—you know, there's one in Fairfield, Connecticut—small facilities that originally were purely non-consumer-facing. Now they've modified them to be somewhat consumer-facing, but they're not very big.

Once the car's at the hub, the hub is connected to the IRC. Let's say you have the car picked up. One of their nifty little single-car haulers will come out, pick the car up, and bring it back to the hub. From there, that hub is connected to the IRC via logistics on a 9-car hauler. Those IRCs are then connected to each other via logistics on 9-car haulers. What that does is build a hub-and-spoke logistics system. It's like FedEx or something.

The sort of insight there, which Ernie had, was that if you wanted to ship cars, historically it was very slow and expensive. The reason is that the amount of car shipping happening between Fairfield, Connecticut, and Mobile, Alabama, is just not enough volume.

Patrick O'Shaughnessy

Mobile.

Cliff Sosin

Mobile, Alabama. It's just no volume, and so a point-to-point system doesn't work. What they've done in their hub-and-spoke system is collapse all this volume onto relatively narrow routes. Most of the shipping is happening between IRCs. There's a relatively small number of them, and they're sparsely connected. What that allows them to do is move trucks continuously back and forth, loaded with cars, between these IRCs. You can think about them almost like train tracks, where the vehicles can move continuously between these spots.

If a truck travels 40 miles an hour on average and costs $3 a mile to travel, then you can work out what the cost on a 9-car hauler is, how fast cars can travel, and what the cost is. It's actually not that high. Running a hub-and-spoke logistics network like this, for one, is hard. Building a logistics system requires a lot of density and a lot of scale. There's also a lot of technology to it, recruiting drivers—you know, there's a lot. But that's the next piece of the system.

With that, the car will come to an IRC, and at that IRC, it'll get reconditioned. Reconditioning a car in an IRC is a challenging thing. Which dents do you repair? How do you repair them? You can think about a reconditioning center as a bunch of different stations that do a bunch of different work that's relatively homogeneous: changing tires, changing oil, inspecting, paintless dent repair, painting, whatever the thing may be.

A car starts out with a mix of work that has to be done to it. That has to be ascertained in an inspection, and then the car is going to be routed through the IRC to different stations. It will come out, be imaged, and be put on the website. Sometime later, it sells. They take the car on a 9-car hauler to the hub.

Patrick O'Shaughnessy

Sure.

Cliff Sosin

Now you'll see this is beautifully balanced. The cars are coming back from the hub, and they're also going out to the hub. The car will go from the IRC it's at to the IRC closest to the customer, along basically the rails. Then it will go from the IRC to the hub, and from the hub it will be delivered on the single-car hauler or picked up by the consumer. That's the physical system.

There's also finance. If you go on their site and enter information, instead of searching by price, you can search every car by payment. You can adjust the number of months and your down payment, and you can see the payment for each car to the penny based on your individual credit score. This isn't an estimate. This is exactly what it is.

In order to do this, Carvana has a fully vertically integrated financing stack. They're essentially underwriting you for every loan combination for every car in real time, and then they're taking that and making it available to you through this cool widget. To this day, as far as I'm aware, no one has replicated this capability.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

In order to do it, you need to be vertically integrated into prime lending and subprime lending. It just turns out that no one else is, and it's also very hard to get into these businesses and do them well. There's title and registration. Obviously, you've got customer service. The thing about this business is you have to remember that this is all great, but things go wrong. Then you have to deal with all the many corner cases that can come up.

If you want to entertain yourself, go read the 1-star reviews at Carvana. It's like, “Well, I was moving, and I ordered the car when I lived in Florida, but I needed it delivered to North Carolina. Then there was a hurricane, and as a consequence it was late, but then there was a problem with the title.” And you're like, “Oh my God.” That's kind of how the system works.

Now, in that whole system, let's identify some economies of scale. Inventory. It turns out selection matters a lot. If you think about all the makes, models, trims, and years of cars, as well as mileage, the selection space is massive.

Patrick O'Shaughnessy

Massive.

Cliff Sosin

Carvana's coverage, even at its size, is still relatively small. As a consequence, conversions go up as selection goes up, so selection's a big economy of scale.

Patrick O'Shaughnessy

Everything store.

Cliff Sosin

Yeah. Logistics. The cost of running a logistics system—you can think about moving these trucks as a fixed cost. If you want to provide complete connectivity and move cars quickly, it turns out conversion speeds matter a lot. By the way, when you think about the inventory space, inventory nearer to customers increases conversion because you can get it to them faster.

Then you can think about these IRCs. These are very large facilities that, when run well, can recondition cars for a lot less money and time, because cars are depreciating assets. If I have a traditional dealership, the car comes in and one guy or gal does all the repairs. But the problem is that person isn't necessarily the right level of expertise. They're overqualified for a lot of the things they're going to do on the car, and they have to change tasks, and that slows you down.

If you're at Carvana, you can have people who are very entry-level do the cleaning, oil changes, and tire changes. You can have advanced mechanics do a very narrow subset of stuff, and you can have people at specialized stations where this is what they're doing, so they can be more efficient. Now, to do that, though, you have to efficiently route the cars through the system and all the rest. Also, the dealership is in an expensive place, and so you have less overhead.

These are just examples of place, but there are economies of scale to doing that, as well as enormous process power—economies of scale. Underwriting loans is obviously an endeavor where you learn how to do this over time. You connect all these data sources, and you learn how to predict defaults. You then get data over years that cycles back into it.

Title and registration—there's software that's built to run all this. So there's enormous economies of scale and skill in terms of being able to do all these things. And I would be really remiss if I didn't mention trust. Consumers, when they buy a car sight unseen, are engaging in an act of trust.

We can talk about how Carvana grows, and it was one of the things that kind of went wrong in 2022. But Carvana is able to get people to buy cars because there's been an enormous amount of word of mouth built up over many years of delivering great experiences. You can't buy that. You have to build it up over time. That's trust on the buying side.

There's also trust on the selling side, although less. There's also trust in the financing business, right? You make these loans, then you sell them.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

And the people who buy these loans have to trust that you're making these loans to spec—

Patrick O'Shaughnessy

Mm.

Cliff Sosin

—and that the loans are going to perform kind of as advertised—

Patrick O'Shaughnessy

You're a great originator, yeah.

Cliff Sosin

—subject to economic conditions.

The other thing about this business is, if you think about a car transaction, it's a whole series of things that have to go right. If you get any one of them wrong, you're going to lose money on the transaction and your customer's going to be miserable.

This is economies of scope, right? This is the idea that you have to put this whole portfolio of things together, and you have to get them all right every time. This is this combination of things. If anything I've said sounds easy, it's because I haven't described it right. It's so hard.

That's why everyone who's tried to build this business besides Carvana has failed, and that's why it's taken Carvana over 10 years and $10 billion to get where it is. Outside the U.S., there were other people trying to copy Carvana in other markets. Some of them are doing okay, a lot of them have failed, but none of them are doing really great.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

The bottom line is that it is so hard.

Patrick O'Shaughnessy

Just to pause on the concept of combining skill, scope, trust, and traditional economies of scale of different types: Is there another business that comes to mind, maybe it's Amazon, that you think captures all these same things that has interested you through time? Just to draw a comparative point for people.

Cliff Sosin

Yeah. I actually love the comparison to Amazon. There's a video I saw one time—not famous, but I love it—where Jeff Bezos is describing why books is the first, best place for an internet business. He talks about how the selection matters so much, and then he talks about how you can get the books, ship the books, and pay for the books.

Imagine if, from a consumer's perspective, used cars is just as great as books. The selection space is infinite, and selection matters an enormous amount. Also, what I described with Carvana's system is a lower-cost-to-operate system than the traditional dealership system. It's a better experience.

But the thing about books is, it's really easy to do.

Imagine if you had to start Amazon, but you couldn't just call up the manufacturer and get books. You had to manufacture them. Imagine if you couldn't just call FedEx and have them ship the books. You had to build basically FedEx. Imagine if you couldn't just accept Mastercard, right? You had to build a financing platform.

And Lord knows you can't just sell the person the book. You have to do title and registration, and all that. With books, the stakes really just aren't that high. People are willing to try it, and if it doesn't go so well, they're disappointed, but it's okay.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

A car is the second-largest purchase of your life. You can imagine how challenging that is also. In the fulfillment sense of it, I think used vehicles are probably the hardest thing to build. But the analogy to Amazon actually is apt.

Patrick O'Shaughnessy

I've interviewed Ernie a few times. My bias is that I think very highly of Ernie, and he's a much-maligned figure because of everything that's gone on with Carvana. It's so fascinating to me to hear all the different, Rashomon-style parts of the story.

I'll put out there that I think very highly of Ernie based on what I've known. I haven't studied the business like you at all. I don't own Carvana. I don't have a dog in this hunt financially. But I think it's important to say a little bit about management, and maybe it's also an excuse, since I haven't asked you yet, to talk about how you think about management as it relates to certain businesses.

Where do you fall on the spectrum of “leadership is everything” to the Buffett ham-sandwich concept of a business that's so good that a ham sandwich could run it, because someday someone will? Talk about Ernie, the team behind Carvana, and your philosophy on management and investing.

7. Why Management Matters

Cliff Sosin

If you'd asked me 5 years ago, I would have put myself firmly in the camp of, “Let's focus on the business. I don't think I bring much advantage to understanding management.”

It's been an exciting 5 years. In that time, one of the things that's come out is that, with the businesses where, if you'd asked me, “Okay, Cliff, I get it. You don't care, but rank them anyway,” and I'd ranked the teams that I was involved with, that ranking would have perfectly predicted how things did relative to my expectations at the time.

What I learned there was 2 things. One, it matters. I knew it mattered. But more importantly, I think I can judge it.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

Now I fall into the category of obviously caring predominantly about the business and the price. In the end, that's the right thing. A great team with a terrible business is going to be a challenge. It's going to be a slog. There's just no 2 ways about it.

By the way, to go back to your contained-versus-uncontained point, there are businesses where there's a new problem to solve every 6 to 12 months, and it throws up a never-ending series of hard problems. You want businesses where—so a contained one would be one where, once it's set, it's set. “Set it and forget it” is the wrong term, but there's an obvious—

Patrick O'Shaughnessy

Would you like to sell more cars?

Cliff Sosin

Yes, yes, I'd like to. So, now going back to management, I don't necessarily think I'm ever going to get to a point where I'm like, “This team is great. I don't care that this is a business that will perpetually throw out hard problems. I'll buy it anyway.”

But I do think that I've now come to understand that I can judge it and that management matters a lot, so it gets weighted into my thinking in a way it wasn't before.

For what it's worth, I'll tell you how I judge it. Meeting with a management team is great. All the people who become CEOs figured out how to sound great. I learn a little bit, but I certainly listen to them talk in public, and you can definitely pick up over time who is making what seem like sound business judgments and giving good reasons for them, and people who aren't.

That being said, the really good way to do it, I find, is to talk to former employees. I'm certainly interested in using that to learn about the company—learn about how it works, how you buy things, how you sell things—but I'm also just assessing them.

A company that spits off people who worked there for 10 years and left on good terms, but who you're just like, “I don't get it. This guy's an idiot,” says something about the caliber of people in the organization. The human-capital exhaust is indicative of what's inside.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

Conversely, when you find yourself talking to 10 former employees who spent at least 5 years at Capital One, they'll blow your mind. That tells you something about what's going on in Capital One.

Mm. And so I find that that's really the best approach.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

As to Ernie, at the risk of inflating his ego, I think that someday people will compare Jeff Bezos to Ernie Garcia, not the other way around.

He's extraordinary, right? This business is incredibly difficult, as I've tried to emphasize so many times. There's a reason why they've succeeded where nobody else in the world has been able to succeed.

I'll also add that I'm aware, obviously, of his dad's history with the savings-and-loan crisis. I think it was either a 20 or a $50 fine that he paid as a late-20-something. This is, by the way, his dad, not him, and this was 40 or 50 years ago.

It's wild to me that people then take that fact and say, “Therefore, this company is a fraud.” It's like, oh my God, this is the guy who was a billionaire. What was his plan—to make a few billion more but send everyone he loves to prison? This makes no sense to me.

If you spend any time talking to people who’ve dealt with the Garcias over the 35 years since the guy made a mistake—which, if you actually go through the details of it, it’s not obvious he did anything super wrong—they speak incredibly highly of them. They’ve done nothing but behave totally ethically.

If you go through the experience the company had in 2022, there were plenty of opportunities for them to hurt us as third-party shareholders, and they haven’t. Ernie does a great job of tuning all that nonsense out.

As to what he does well, he’s incredibly smart. He’s assembled a team around him that’s incredibly smart, and he does a great job of thinking about things from a variety of perspectives that are very wise. On the one hand, he’ll analytically explain to you how, as an outside investor, you could look at CarMax and try to make a sensible guess as to what Carvana sees as its price elasticity of demand, which is a fairly analytical thing.

And then, if we were to ask him a question about it, once upon a time I said, “Why don’t you adjust your pricing to compete more aggressively with Vroom?” He basically described how, if he made competing with Vroom something that mattered, then suddenly, instead of focusing on the customer, everyone in the organization would be thinking, “When Vroom wins, we lose; when Vroom loses, we win.” We’re not focused on the customer anymore. He was thinking about the second- and third-order social effects on his culture.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

He’s very deliberate about things like that.

8. What Broke Carvana

Patrick O'Shaughnessy

All right, now we get to talk about the tough part of the whole story and experience. What went wrong with the business? Tell us the whole story—what it was like to be one of the larger investors in the business as this was going wrong. What did you do? How did you second-guess yourself? What was the psychology like? I’m interested in all aspects of it.

Cliff Sosin

It’s worth pointing out where the company is today, because through most of the company’s history, it was obvious that Carvana could grow. Margins, however, were improving, but there was always debate around the economics of the business.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

I said earlier that this is a more efficient system. For a long time, that was a matter of conjecture. I could work out unit economics and how much it costs to ship a car a mile and all the rest, but we couldn’t see it on the press release.

As of now, the company’s EBITDA margins—they have very little stock-based comp and relatively little CapEx—are 10.5%-ish and rising. They’ll probably get to the 13%–14%-ish range, based on what they’ve said, and there’s no reason to doubt it. The average car dealership is about 4.5%.

So they make on the order of 2.5–3× the margins of their competitors. We track every car that they sell, and we compare it to similar cars sold by CarMax. We also compare it to other market indices, and we believe that they sell cars on the order of $500 or $600 cheaper doing that.

In fairness, they charge a bit more on financing, but it’s still cheaper overall. They offer a far superior experience, far superior selection, and they’re growing. High-frequency data is published, and recently they’ve been growing 45% to 50% year over year.

The idea that they’re putting all of these things together means that, at this point, you no longer need to speculate about the power of the model. It’s also a model that gets better as it gets bigger, right? As time goes on, the selection gets better.

I should make a note here. A traditional car dealership is a monolithic unit with a certain number of cars. Even if you think about CarGurus, it’s a certain number of dealerships in your area that collectively have a certain number of cars. Carvana’s pooled national inventory is—there are more cars available on Carvana’s website right now than there are sitting here in the entire state of Connecticut from all the other dealerships.

Patrick O'Shaughnessy

Right.

Cliff Sosin

Right? And that’s only going to improve. Brand, too. As for process efficiency, they still have a long way to go in terms of fixed-cost leverage.

So this is a business that gets better as it gets bigger, and it’s already so much better than its rivals. Its rivals, of course, find it very challenging to meaningfully update the processes in a car dealership. It’s just not a very skilled organization. How much technology can they really bring to bear? All the rest.

I thought I’d just finish that story.

Patrick O'Shaughnessy

Yeah, finish the story.

Cliff Sosin

The company grows. The company had enormous amounts of demand in 2021. You’d put a car on the site, and the car disappeared. They were trying to overcome the challenges of the pandemic, build supply, and grow tremendously into 2022.

They sold on the order of 425,000 cars in 2021. They had ambitions of doubling or more in 2022. To do that, over the course of all of 2021, they were hiring and hiring.

As it worked out, demand collapsed, and they discovered all manner of operational problems that they were having. It made 2022 really challenging.

When you tell a story like this, you have the benefit of everything you learned during the whole period and everything you learned afterward, and all the time to synthesize it, sit calmly later on, and figure it all out. All of this happened in a cloud of dust with incomplete data.

It’s all going to sound so neat, put together, and understood. There were definitely pieces of this that I had nailed, and there were pieces of it that I learned later. I just want to emphasize that this was real life.

What happened was—at least, my understanding of it now is—a few things. One is that they had a bunch of latent operational issues, which we can walk through. Another was that there was a very unusual used-vehicle market, which led to the used-vehicle market being significantly smaller than normal in 2022, and it still hasn’t fully recovered. It’s only partially recovered.

In particular, it was bad for independents, and we’ll talk about that. Another was that the vehicle-financing market did totally strange things, which made life absolutely miserable for them. And then, of course, because things had to be the way they were, they bought ADESA, they added a bunch of debt, and the capital markets were closed to them. All the rest of that was another set of external factors.

Let’s just do internal operational stuff, because it’s interesting. The company had been growing year after year at circa 100%. When you’re doing something as complicated as what Carvana is doing and growing as fast as Carvana is growing, things were always going wrong.

I would always hear some horror story or another out of some part of the organization. But you looked at the overall star ratings, and they had great reviews. It was like, well, it’s a big organization, and they’re growing really fast.

To think about it, if you’re doubling every year, less than half of your employees, on average, have been with you for less than a year. This is wild. They also deliberately prioritized speed and growth over necessarily slowing down and really hardening their processes.

The reason for this was that they viewed this as a scale business, and there was a risk that, if they weren’t first to scale, they would be disadvantaged over time. At the time, their competitors hadn’t failed yet.

As they grew, a lot of their operations were more mediated by what I’d call tribal knowledge and culture. A silly example, but a real one: There’s a role at the IRC, the Inspection and Reconditioning Center, for receiving trucks, taking the cars off the trucks, putting different cars on the trucks, and sending the trucks on their merry way.

This sounds simple enough, but it’s a lot of trucks, and it’s a lot of cars. There’s the question of where you put the cars and what order you put them on the trucks in. By the way, if one of them doesn’t start, what do you do? How do you staff this operation?

It turns out fetching a car in a 6,000-car parking lot is not like walking down the street and getting a car. There are all of these things to consider.

If someone’s done it well and is smart, they can figure it out, and they can do a pretty decent job. But as you scale, you put people into roles who may not be as good at this.

In 2021, in retrospect, for the first time, in part because of COVID and in part because of the growth, the business’s reach outstripped its grasp from a process-maturity perspective.

Now, in 2022, there’s a software system. The software system tells you how many people you need at each time of day, where you’re going to put the cars, and what your protocols are. You’re going to have a starter, a jumper. You’re going to keep it here, right? This is how you do this.

It turns out this set of protocols locally and globally optimizes better than even the best people.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

But it also makes sure that everybody—so it takes the best people, makes them better, and then takes everyone else and makes them almost as good as the best, right?

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

That software had never been written, right? This was just not a function that someone had ever bought. Think about how hard that is. In and of itself, what I just described is a fairly meaningful project, right?

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

Before 2019, the company bought almost all of its cars at auction. So the flow of cars was auction to IRC to customers. Starting in 2019, the company began buying cars from the public, and this has been wildly successful. They make a lot more money doing this.

But it turns out that when you do that, you create the potential that, if you have a node in your system—an IRC—it’s possible, unless you’ve thought about this, for cars to accumulate at a node. You can be buying more cars than are leaving that system, or more cars can be transiting in than are leaving. If you have a finite amount of parking, this can create congestion.

What had happened, interestingly, for the first time in 2021 or so was that the buying-cars process became really successful, and they were buying more cars. And so suddenly they had this shift in the logistics system that flipped the direction of net flow. This is fine. You just need to build a bunch of things to change it. But this is an example of the sort of thing that was happening all at the same time.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

A lot of this was covered up in 2021 because they were hiring to beat the band. When you have excess staffing, it kind of covers up a lot of blemishes. As you get into the end of 2021, the first indication that something was wrong was a slightly weak November. Then Omicron happened, and their whole system became a disaster.

The reason is that, if you think about a car as a series of events that have to happen one after the other, let’s say you have a truck and the truck goes out 250 miles, switches drivers, and comes back. If that driver calls in sick, how does that truck route continue? Now you have 9 cars that just got stranded somewhere, right? How do you get those cars moving again? And this happens all the time.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

If this happens a lot, you overwhelm your ability to clear these things, and now you have cars piling up in basically giant traffic jams throughout their whole system.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

Then the delivery times that you’re promising on your website have to get extended because you just can’t deliver the cars, so your sales come way down. If you’ve never had a system in which you could accidentally buy more cars than you’re selling, because that had never come up, now suddenly you have a problem where you’re buying cars, accumulating them in the system, and your flows through the logistics system haven’t been optimized for this. So the cars are piling up everywhere.

You’re shuttling cars. Remember, this is what the system looked like in January of 2022. It was a total wreck. They were trying to fix it, and it took them a few months to do it—3 to 6 months or whatever. But the important fact is that it obscured demand, which was falling off a cliff.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

Underlying demand was falling off a cliff, and it meant that they were still behaving in February like demand was as it had been in September, even though, by that point, in retrospect, demand had materially declined. They bought ADESA using debt.

Patrick O'Shaughnessy

ADESA was—just describe what ADESA was.

Cliff Sosin

Sure. ADESA is a traditional auction business. Think of a large lot. Car dealerships and fleets bring cars there, and they hold in-person auctions. You drive them down a lane, and people bid. The in-person auction business will have a long tail to it, but it is eventually a decaying business over time.

What they got with ADESA is 54, I believe, very large, centrally located properties on which they can build IRCs and storage facilities. One of the challenges in their business had been that they worked out that it is better for them to have large IRCs located relatively close to the customer. High delivery speeds are good, access to labor pools is good, and those are more important than the benefits of being far away.

But it turns out that getting 200 acres zoned for auto-industrial use within 10 miles of downtown Boston is difficult, to say the least. It turns out this is the sort of property that ADESA had. So they basically bought it for the commercial real estate. It came with the auction business, which has a lot of benefits to them as well, and it makes all the sense in the world.

In retrospect, it's been a huge home run. But they bought it with all debt. They bought it in February 2022 after—if you read the proxy or whatever—they'd been talking for years. It just so happened the timing—

Patrick O'Shaughnessy

Was bad.

Cliff Sosin

—was bad.

So what happens is you get to March, and they sort of realize that they have a demand problem. I haven't really addressed what was going on that caused the demand problem. My best understanding is that there were 3 things, although at the time I pretty much only knew about 2 of them. It's worth pointing out that all of these things got worse and worse over time. You thought you'd identified it, and then 6 months later it was worse.

The first thing was that there were chip shortages during 2020 and 2021, which caused manufacturing shortages and caused used-car prices to rise. Think about the used-car business as facilitating people swapping cars. Oftentimes, when people are swapping cars, they're upgrading. If prices are higher, the cost of upgrading is greater, and that tends to reduce people's propensity to swap cars.

As a consequence, the used-car industry, which is typically about 40 to 42 million cars a year, was about 39 million and change in 2021. It fell to about 36 million cars—or 34 million cars. I think it got as low as 34 million annualized and did 36 million for the year, or something like that. I might have my statistics slightly off, but it fell.

This doesn't seem like a huge negative effect, but it was bigger than you might realize. What happened was that franchise dealerships—think a Ford or Toyota dealership—would get a lease vehicle when it was returned. Unless the customer exercised the buyout, the landing dealership, the one you return it to, gets the car at a price that was set when the lease was created.

When car prices rise, if the person returning the lease doesn't know that they have the right to buy the car—which many people don't, because they haven't read the fine print of their leases—the dealership gets a really cheap car. Of course, the dealership has no incentive to tell them that they have the right to buy the car.

What this turns into is a big subsidy for franchise dealerships. Those dealerships would then turn around and sell the car. It would look to them like a big profit, but it was actually a really cheap car relative to wholesale prices. What that's doing is putting enormous pressure on non-franchise dealerships that don't have access to this super-cheap inventory.

Oh, by the way, that's us. We're a non-franchise dealership. The best example to understand the magnitude of this is CarMax. In the Great Recession, CarMax briefly saw nearly a 20% decline in comp-store sales for a few months, and then it was back up to the low double digits. CarMax's comp-store sales were down 20% for the whole year in 2022.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

They still haven't recovered, by the way. I think they've clawed half of that back. The reason was in part because cars were more expensive, and interest rates also made the cars more expensive. The other thing was this weird effect where franchise dealerships were being unusually competitive because they had access to this unusual source of cheap supply.

As a starting point, you had the biggest decline since the Great Recession, including the Great Recession—bigger than the Great Recession—in the number of used transactions at an independent dealership, which is a rough place to start.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

To make matters worse, that was the used-vehicle market. Carvana was facing that. The second thing that happened was that, when interest rates rose, the naive thing you would think—certainly what I thought—was that it wouldn't matter all that much to Carvana.

Interest rates would rise. That could affect the overall market a little bit. It would probably affect car prices a bit, sort of the depreciation curve of a car. But in the end, people's propensity to swap cars shouldn't change that much.

As for Carvana's financing business, they just finance the spread off of rates. So whether rates are 1% or 4% shouldn't really matter that much.

Patrick O'Shaughnessy

Right.

Cliff Sosin

And that’s totally correct, and that’s exactly where we got to. But there was a catch. You see, what I didn’t know—

Patrick O'Shaughnessy

This is where the 99% part comes from.

Cliff Sosin

You see, what I didn’t know was that when rates would go up, the auto finance market is made up of a bunch of credit unions and small banks, a bunch of larger banks who compete, and independents like Carvana who compete. The credit unions price their loans—I mean, it depends on the credit union, but either off deposit rates, off Fed funds, or off of a napkin.

The 2-year went up while Fed funds and deposit rates were low. When I say “the 2-year,” it’s worth pointing out that the average duration of a pool of auto loans, including prepayments and defaults, is about 2 years. So the 2-year is a reasonable proxy for the appropriate kind of risk-free benchmark.

In late 2021, as the 2-year went racing up because people expected Fed funds to rise, all these competitors simply didn’t raise rates. There was no academic reason why they shouldn’t have; they just didn’t. Even as Fed funds began to rise, they were super slow. I remember there was a long period of time when Navy Federal was offering car loans at a discount to the Treasury of comparable duration. This was a big problem for us. This is funny except for the fact that we had to compete with it every day.

Industry-wide, auto loan spreads by late 2022 were at the lowest levels in the whole time series I have, going back to before the financial crisis in 2008. It was a wild time for that to be the case because every other consumer credit spread was wider—

Patrick O'Shaughnessy

Right.

Cliff Sosin

—for a whole bunch of really good reasons, and the underlying auto collateral was the most overpriced it would ever be. Auto loans should have been really expensive on a spread basis, but instead they were at their all-time tights. The reason was that there were all these dumb competitors.

We did research into what was going on, and it would be like, “Well, our asset-liability management committee meets only once a quarter, and then we try not to raise rates more than 25 bps at a time. Then it takes us 60 days to implement the rate changes because our systems blah, blah, blah.” And you’re just like, “But guys, what is—”

Patrick O'Shaughnessy

It’s kind of like when oil goes negative: This is not supposed to happen.

Cliff Sosin

Right. It’s like, this is definitely not in the textbook.

The problem was that CarMax just ate it. They originated at low spreads, and then the next year—and even to some extent, it’s getting better now—but if you look at their financials, you could see they paid for it a year or 2 later. They ate it at the time. They sacrificed a bit of the future for the present.

Carvana was not in that position, right? The company needed the money, so Carvana had to price to reality.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

That meant Carvana was in the market with loans that were meaningfully more expensive than those of its competitors, which did not help.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

To put this in context, Capital One also priced to reality because they’re smart. They saw their auto originations fall 50%—5-0 percent.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

So Carvana was dealing with both of those things.

The other thing, which I think is more subtle but I also think is true, has to do with early adopters. To explain this, I need to go back and explain a little about how Carvana grows. This is the part that I was least aware of at the time, but I’ve done more work on it and I’ve come to understand it a lot better.

Carvana—if you think about a market like Connecticut, I don’t know exactly how big Connecticut’s total used-vehicle inventory is, but let’s say that Carvana has something like 3/4 of all the inventory, including Carvana’s inventory, in the state of Connecticut, just to make up a number. One might ask why we don’t have 3/4 of the sales.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

They probably have, I don’t know Connecticut sales off the top of my head, but something like 1%. The first thing you might do is throw out, “Okay, well, there are some cars they have in California, and there are shipping fees and delays. Let’s only look at cars that are nearby.” So you cut that inventory down.

Then you might say, “Well, let’s throw out people who haven’t heard of Carvana.” It turns out they have something like 80% awareness, but we’ll throw out some people. Then let’s reduce it some more. Half of people say they don’t want to buy a car online right now, although that number is gradually falling. Let’s throw out that half. You’re still left with a number that’s way higher than where they are.

So where are the sales? What’s also weird is that you go into a market, you have all this huge inventory and this great product, and sales ramp like this as opposed to just being a step function. What is delaying people from adopting this?

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

I didn’t have a great answer for that for a long time, but I thought it was word of mouth. I thought, “I think it just takes time—word of mouth.” My evidence for that was that if you surveyed people who bought from Carvana and asked them if they recommended it to people, I think they would recommend it to 4 people on average, which is an enormous number.

Patrick O’Shaughnessy

Yeah, a viral thing.

Cliff Sosin

Yeah. And so that’s where I’d left it.

As I was trying to figure all this stuff out, I started thinking harder about it, and it occurred to me that I’d never done 2 things that seemed obvious in retrospect. One was that I’d never asked people how important word of mouth was to their decision to buy from Carvana.

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

So we added something to the survey to the effect of, “Did you get a recommendation from a friend or family member? How important was it?” We found that 70% of people said it was either somewhat or very important to their choice to buy from Carvana. Therefore, only a third of people were buying from Carvana without the recommendation of a friend or family member.

Once I saw that, I started thinking: I wonder what’s going on with this third of people who are buying without the recommendation? That convinced me there’s virality, right?

Patrick O’Shaughnessy

Mm-hmm.

Cliff Sosin

But what’s going on with these people who are buying without the recommendation of a friend or family member? My theory was that they were early adopters.

We surveyed people who bought from Carvana and asked them questions like, “Do you have a Robinhood account? Have you ever owned Bitcoin? Do you do online grocery shopping?” The answer was, “Of course I do all these things.” They were all yes, yes, yes—way higher than among non-Carvana buyers.

Now I can say, “Look, many people won’t do it unless someone says it’s okay. Some people will just take the plunge, right?” In general, the more of an early adopter you are, the less nudging you need from your relations to do it, and that’s what drives the growth curve.

It also gets us back to 2022. Back in 2021, let’s say you were the sort of person who had a Robinhood account and might have speculated in some SPACs and cryptocurrencies. You might have had a windfall, and you might have thought, “Look, this isn’t billions of dollars. This is thousands of dollars, maybe tens of thousands of dollars.” You might have thought that, given your windfall, you were going to go buy a car.

You might have thought to yourself, since you’re the sort of person who owns SPACs and cryptocurrencies and shops online, that obviously the place you were going to buy a car was Carvana. You may or may not have actually bought that car at Carvana because Carvana was sold out, and they might not have had what you wanted. You might have gone somewhere else.

But here’s the deal: You pulled your demand forward. From Carvana’s perspective, Carvana in 2021 had about 1% share. So even at this 0.3% of the market, this does not have to be a lot of the market for Carvana to feel this enormous demand pull-forward, which they definitely saw.

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

It also means that you roll forward a year, and all these people are in the exact opposite position.

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

They’ve just had the opposite of a windfall—whatever you call that.

Patrick O’Shaughnessy

Devastation, huh.

Cliff Sosin

Yes. And the year before, they all just bought a car. It turns out, from Carvana’s perspective, although none of us realized it at the time, this isn’t great. So I think that was a third contributor that was unique to Carvana.

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

So you have these 3—

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

—you’ve got the overall market down more than the Great Recession.

You've got the tightest auto credit spreads ever, and you can't match.

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

And you have this unique thing where all of your bleeding-edge customers bought last year.

Patrick O’Shaughnessy

And you just bought this big asset with a bunch of debt.

Cliff Sosin

And you just bought this big asset with a bunch of debt. And it turns out that a bunch of your processes had problems. I always sort of thought that Carvana would have bumps in the road operationally, but it turns out they're all happening now.

Patrick O’Shaughnessy

Yeah.

Cliff Sosin

And none of that was totally obvious at the time. There were bits and pieces you were learning as you went. The rate stuff was pretty clear. The market stuff was pretty clear. The stuff I described—all this data comes at a lag. There was just a cloud of uncertainty.

And then you do what Carvana has to do, right? You start cutting. One of the things that's glorious about this business is that as it gets bigger, it gets better, and size begets size. It's just a virtuous cycle.

But here's the thing: when you cut that a lot because of all this stuff, it all runs against you. You slash advertising, you slash inventory, and then external demand gets even worse. You've reduced things that drive demand, which drives demand down further, and they were chasing a ball down a hill all year long.

And Ernie told you the story on your podcast about how they got better organizationally at focusing on efficiency, and how they learned their way into it. The reality is that the 10,000-foot telling of the story was that they were okay at getting more efficient between March and November of 2022, and they got really amazing at it after November of '22. It took them 6 months to figure it out. That's fine.

So I lived through those 6 months. It did not feel like I just described it. It felt like a very long time.

Patrick O’Shaughnessy

And for context, it's by far your biggest position.

Cliff Sosin

Absolutely.

Patrick O’Shaughnessy

You told me.

Cliff Sosin

By far, it's my biggest position. It didn't help that nothing else I owned seemed to be doing well at the time either.

By the time you get to the fall of '22, demand just keeps going away. They hadn't, by that point, caught up on costs enough to fix it. There was a narrative out there: “Look, the problem is it doesn't work. The problem is they're trying to get to profitability, but they can't do it.”

In May, they did this operational plan. They said, “Okay, so I'm going to re-underwrite everything,” and I thought, “I think they can do this. This makes sense to me.” They had a lot of liquidity to make it work.

Fast-forward 6 months, and they've burned a lot of liquidity. They're way behind. At that point, you're like, “Well, if next year looks like this year, we're going to run out of money in 13 or 14 months.”

Patrick O’Shaughnessy

Hmm.

Cliff Sosin

You'd ask, “Well, is that going to happen?” You'd say, “Well, no, I don't think so. I think they're going to fix it. I think the unit economics work. And, by the way, this crazy thing with the credit markets is going to end at some point. I'm sure Navy Federal isn't going to give away free money forever.”

But then you'd say, “Yeah, but of course I never thought Navy Federal would be giving away free money for 9 months. I thought it was going to be a few weeks before they noticed that interest rates had changed. I never thought it would take them this long, or that they'd have so much trouble chasing demand this far down.”

That was the most challenging part of the investment.

Patrick O’Shaughnessy

Mm.

Cliff Sosin

At that point, you did have to put it on the table. Ernie would say, “Look, we're cutting costs and we're burning cash. As our costs go down, eventually we'll be profitable.”

But as to the pace of that versus the cash burn—

Patrick O’Shaughnessy

Mm.

Cliff Sosin

—reasonable people could disagree as to whether we'd get there in time. Which is super reassuring.

Patrick O’Shaughnessy

Mm.

Cliff Sosin

Then what happened was they got much faster at cutting costs. The banking system kind of rediscovered that interest rates had gone up, and that really helped. Sometime in January or February of '23, instead of chasing demand, it looked like they were restraining it.

You can see that because, if you think about delivery lead times on the website as a line, you can see how long the line is to get a car.

Patrick O’Shaughnessy

Mm.

Cliff Sosin

You could see that the units were steady, but the lines were longer.

Patrick O’Shaughnessy

Mm.

Cliff Sosin

If that makes any sense.

Patrick O’Shaughnessy

Yeah.

Cliff Sosin

Rates fixed themselves, and the industry saw car prices grind lower as manufacturing improved. Over time, unit volumes improved a bit industry-wide, although they're still pretty low. They succeeded in cutting a lot of costs and got to the place they are today, where everything worked.

Oh, I should mention something I forgot, because everyone thinks the whole story is that they got this deal with Apollo. Along the way, one of the levers they had to pull was putting their lenders in a prisoner's dilemma.

You have multiple lenders. You have bondholders, and you basically say, “Look, we might not be able to pay any of you, but the first person who accepts less gets paid first.” If your documents are written the right way, you can do that, and they were.

They ended up negotiating this new secured loan structure, and people converted their debt into new debt, which was safer and higher priority, at a discount. That whole exchange happened in the summer of '23.

A lot of the retelling of the story is that, by virtue of that exchange, they saved the business. By that point, the data I was looking at said that everything was great.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

That was just the cherry on top.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

It saved them a ton of money in terms of interest expense and debt, but it was not by any stretch the thing that turned the business.

9. Living Through The Collapse

Patrick O'Shaughnessy

Can you talk about your investing decisions? During that period, every day is kind of a decision. Not selling is a big decision as the information comes online. What did you do? Did you buy more? Were there constraints on how much you could buy? Would you have done anything differently in hindsight? What were the frictions?

Obviously, that wouldn't involve more hindsight. Stupid question.

Cliff Sosin

I'd have sold all of it at the peak and bought all of it at the—

Patrick O'Shaughnessy

Ah, very stupid question. I think you know what I mean. What were the real—

Cliff Sosin

Yeah.

Patrick O'Shaughnessy

What were the real—

Cliff Sosin

Sure.

Patrick O'Shaughnessy

—the psychology—

Cliff Sosin

Yeah.

Patrick O'Shaughnessy

—the barriers—

Cliff Sosin

So—

Patrick O'Shaughnessy

You know—

Cliff Sosin

The real hard stuff—

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

I knew the issues they were having logistically in Q1. I could see them. When I say I could see them, we look at a lot of data on the website. I knew that Omicron was an issue.

The disappointing surprise was that, as Omicron cleared up, I was waiting for some units to come out of the system. I was like, “Why are they not selling any units?” It was clear there was a problem.

But then the stock had thirded. Most of that decline was because things were really bad during Omicron. Until you realized that there was a deep demand problem, that seemed like the sort of thing that happens in markets when you have a short-term operational hiccup. It was only once demand didn't recover that you were like, “Uh-oh, something's wrong.”

Patrick O'Shaughnessy

Right.

Cliff Sosin

But by then, the price had gone down so much that you were kind of like, “Well.”

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

I didn't actually buy any the whole way down to there. The reason was that it was a big position, and I generally don't buy more of things that are over a certain amount of the fund. I was sort of waiting. It was kind of like, “Well, if it gets below that, I'll buy more. If it doesn't, it's fine.”

I bought a bit more after that. But by then, something was off, so I didn't buy a lot. Then they came out with this operational plan and this issuance at 80, and I thought, “Okay, this is the fix. This is it.” So I bought a bunch more.

Then the stock went all the way down to 20. In that intervening period, I'd gone out to visit them again, and I'd gone through the whole operational plan with them and tried to basically do a blank-sheet-of-paper underwriting. I'd convinced myself that this would work.

No, Clifford, you weren’t a moron. Yes, the stock was down 95%, but this was okay, and they’d be fine. They were going to sort it out.

But I realized at that point that there were more deep operational fixes in the business than I’d realized. My thinking at the time was, “They should be fine. I’ll buy half now, and I’ll buy half when I can see it turn.” In order to see it turn, I was going to work with a third party—a consulting firm that basically does analytics, like web scraping and databases, getting credit-card data and matching it.

We were going to instrument the heck out of this. We already were instrumenting it somewhat, but we were really going to turn our attention to focusing on it. We were going to focus on the things we thought we would see first when we saw the turn. When we saw the turn, we would know, and maybe we’d pay a little more, but that’s when we’d buy the second half of the stock.

And that was May. I bought the first half, and I think it was in the mid-20s where I ended up getting most of it. So I bought some at 80 and some in the mid-20s. This meant 100, then 80, then the mid-20s. Then we started instrumenting and waiting, and things just got worse and worse and worse. Every marginal data point was worse.

I remember the week after Thanksgiving. Sales always fall off during Thanksgiving, and then they always come back the week after. It’s always a little lower because of seasonality. Sales fell off during Thanksgiving, and then they just didn’t come back. It was like, “What the heck?” You’re living this in real time, so you’re just thinking, “What the heck?” I was really glad I hadn’t bought the second half.

But at this point, we had things pretty well instrumented. We had all this great data, which I hadn’t had at the beginning of the process. We had a lot of ways to capture how cars move, the logistics—there was just a lot.

Then the year ended. They put out this poison pill, and the poison pill basically said that anyone who owned over 5%—which was me and 2 other people—couldn’t buy more stock. They had very good reason to do this: They had big NOLs, and there are IRS rules having to do with turnover. If there had been too much turnover among the 5% holders, they would have destroyed the value of those NOLs.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

The way they reprice them is that if a certain amount of turnover happens, they reprice the NOLs based on your market cap. The market cap was super low, and the NOLs could turn over. There had been a bunch of turnover, so there was a risk they were going to cross some threshold.

They put this poison pill in, which made all the sense in the world for them, but it wasn’t particularly helpful for me. To be honest, my initial reaction was, “Well, that’s annoying,” but I wasn’t planning to buy any right now anyway.

Patrick O'Shaughnessy

Right.

Cliff Sosin

But as fate would have it, 6 or 8 weeks later, I was looking at all of my data, and it was all green shoots. I was like, “Darn.” That wasn’t what I said. It was a different word.

I tried to reach out to see if they could make an exception, but of course they couldn’t, and all that stuff. So we ended up not being able to buy anymore.

I should say that when I made the decision to buy half now and half later, I promised myself I wouldn’t beat myself up if I couldn’t buy the other half. I said, “Listen, Cliff, you will be a happy, successful person if you’re right about this, whether you buy this other half or not. So it’s all good.”

Patrick O'Shaughnessy

Hm.

Cliff Sosin

I’m still telling myself that.

Patrick O'Shaughnessy

So say a little bit about the range of psychology, and maybe how close you got to really deeply questioning yourself. You’re one of these investors who typically knows more about a company than anyone else I’ve talked to about that same company, and that’s always been the case with Carvana. I think that was true prior to the 99% decline. It’s probably true today.

But even despite that, even though you knew so much, it’s sort of like the Navy Federal Credit Union X factor thing. How are you wired? How distraught did you get?

Cliff Sosin

Yeah.

Patrick O'Shaughnessy

When I’ve talked to you about companies, you’ve known more about the company than anyone else I’ve talked to about that same company. That’s always been the case with Carvana. I think that was true prior to the 99% decline, and it’s probably true today. But even despite that, even though you knew so much, it’s sort of like the Navy Federal Credit Union X factor thing.

How are you wired? How distraught did you get?

Cliff Sosin

I’ll talk about how super miserable it was, and it’s pretty easy to imagine how it was super miserable. But it is worth just making a point: We were not fighting the Japanese in the Pacific. It sucked, but in the realm of human experience, I’ve lived a blessed life.

One way to think about it is that there were 2 versions of me. There was the me you spoke to, who could cogently say, “Well, there’s this weird thing going on with rates, and it can’t last forever. When it gets better, I think this will get better.” And there was the me who was lying awake at night at 1:00 AM, whose inner voice was not being kind to me.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

I’ve always thought of myself as a person who naturally has pretty good control over my inner monologue. It was the first and only time in my life when I lost control of my inner monologue. I would lie awake at night, fret, and berate myself. It’s super hard to live like that.

Again, I didn’t have terminal cancer. I wasn’t fighting the Japanese in the Pacific. It was within the realm of human experience, but it was super difficult. You have partners that you’ve let down, right? I say you’ve let them down as though you have let them down. Have you let them down? Your view of the world is that maybe you haven’t let them down; it’s just that this is a very big wave.

But your partners give you different responses. I had some smaller partners who are no longer partners who were mean. But I had other partners who would very sensibly and totally appropriately want to grill me about it. That grilling wasn’t mean; it was totally reasonable. But it didn’t come from a place of confidence.

There was one partner who drove a long distance to have lunch with me, and it turned out that was the only reason he drove that long distance. We got to lunch, and I thought, “This is not going to go great. These meetings haven’t been going my way recently.”

We sat down, and he said, “Cliff, I’m just here to express my view, and the view of everyone I work with, that you’re awesome. You’re going through a lot, and I’m just here to say that you’re great. We support you. Let us know if we can be helpful. We’re Team Cliff.”

I didn’t cry, but I was like, “Wow.” What a thing. He said, “We’re here for lunch. I drove here just to meet with you. We can talk about investing, or we can talk about other things. I don’t really care.”

Patrick O'Shaughnessy

Mm.

Cliff Sosin

It was just like, “Wow.” I still think about that to this day, and I think it makes me a better person because I remember how it affected me.

The other day, there was a CEO at a company I’m involved in who was wrongly getting a lot of crap from really dumb investors. So I sent him a hug. I sent him a really nice email, as nice as I could write it. I think it makes me a better person to be on that side, hear it, and remember.

In terms of other things I’m grateful for, that would be another one. But you’ve let people down, and you internalize that.

There’s also this weird thing that happens where, when you own a stock that’s down 30%, you know, “Here’s what’s wrong. Here’s the lowdown. We’re going to fix it.” When it’s down 99%, someone meets you and says, “What’s up with Carvana?” You’re aware that last year you thought they were going to sell 800,000 cars, and they’re on track to sell 300,000. You’re also aware that last year you thought they’d make positive EBITDA this year, and they’re on track to lose $2 billion. You’re also aware that the stock is down 99%.

But what you’re about to say is, “I think things are going to be okay.” You can see how that makes you seem like you’ve lost the plot.

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

There isn’t a good way to say that without making you seem totally nuts, because basically you say all that and they’re like, “Oh, you’re a denial bull-market baby.”

That was another real tricky thing: there was no good way to say, “Yes, yes, we’re fine.” There was, at some level, deep uncertainty because things had gotten bad enough where I couldn’t say that. I was like, “Well, yeah, look, things are way off course,” right? And for reasons I never would have predicted. So how do you have that meeting, right? And then how do you have the 30th version of that meeting, right?

Patrick O'Shaughnessy

Mm.

Cliff Sosin

Because you do these over and over, right? Then, of course, you leave that meeting and you’ve sort of done it, and then you drive and the stock’s down another 8%, right? You’re going to the gym, and you sort of try to manage yourself, and then you can’t sleep. It was really hard. I’d rather not go through it again.

Patrick O'Shaughnessy

It’s such an incredible story. I’m so glad we did the long version because, whether or not people care about this specific stock, I just think, as an investing and business story, it is very singular. I said this on the Ernie episode. We looked at that statistic he gave me about going down 90% being like going down 20%, 20 times or something like that. Each one is painful.

There really is not another example of a company that was that big by market cap or something, that went down 99%, survived, and wasn’t a fraud. It doesn’t exist in the record. That’s an N of 1. So it’s so cool to hear its major investor talk through the entire thing from soup to nuts.

10. Lessons From Carvana

Patrick O'Shaughnessy

In conclusion, I’m curious how you think you will approach future investment opportunities differently as a result of having had this specific experience personally.

Cliff Sosin

One thing I mentioned earlier was the importance of management teams. If I rank things by how they ultimately turned out over the full span, the management teams were wildly predictive of outcomes versus my expectations. That’s a practical learning.

Another is that, in general, I have a new and deeper appreciation for how much harder it is in reality to go from unprofitable to profitable than it is on paper. Everyone knows that. I feel like that’s kind of trite. But the thing is, you do this analysis, and you’re like, “Okay, this is the margins and the blah, blah, blah,” and it all makes sense. Now I’ve seen this play out up close, and it’s hard. It’s so much harder than it looks. So it’s not that I won’t invest in loss-making companies, but my willingness to underwrite to that has adjusted.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

There’s a base-rate adjustment that’s more salient for me than it was before. I have less of an interest, I should say, in investing in businesses that have narrower advantages because life will throw massive curveballs at you.

There’s an interesting point, which is that if you’d asked me why I owned so much Carvana back when it traded for around $300 in 2021, I would have said, “This is an incredibly stout business. People do not appreciate how stout this business is.” In retrospect, I was right, right? The world threw 3 once-in-a-generation curveballs at these guys at the same time, while they were having all kinds of internal problems that don’t happen that often. They added debt at the same time, and they did it. They got through it. So it turns out it really was that stout.

But had it not been that stout—had these advantages been narrower—if this business, all grown up and super great, was a 5% margin business and not a 13% or 14% margin business, I’m not sure they’d have had the wherewithal to make it.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

So my reaction to companies where it works, but there’s just not that much consumer surplus and the advantage isn’t that big, but it pencils, is just kind of: move on.

Patrick O'Shaughnessy

Yeah.

Has it made you think any differently about your appetite for concentration? I think of that old quote: “The only rational deployment of our ignorance is diversification.”

Cliff Sosin

Yeah.

Patrick O'Shaughnessy

It’s not ignorance so much as the Navy Federal Credit Union factor. That stuff happens in the world, and a simple way to protect against that is the idiosyncratic math of—whatever—at 15 positions, the idiosyncratic risk’s all gone. Why not have 15 positions instead of 5? Has it made you re-question that stuff? Obviously, your portfolio is the answer to this question, so maybe the answer is no, but I’m curious what you think.

Cliff Sosin

It’s made me re-question that. One of the things I’ve said to people who’ve asked me about this is that the lessons from this period are important, but it’s a teaspoon of medicine, not the whole bottle. On the margin, I’m less interested in loss-making companies, but I’m not excluding them.

Patrick O'Shaughnessy

Yeah.

Cliff Sosin

On the margin, I think there’s probably room to be a little more diversified. But we’ve had a lot of success over the whole history of the fund, up to, through, and including this period. That success was because of how we did things. If I were to have thrown out concentration over the whole life, I think we come out in a worse place, albeit maybe with less volatility.

Patrick O'Shaughnessy

Mm.

Cliff Sosin

So the lesson is, yeah, on the margin, there’s room to be more diversified, probably, especially if you factor in the idea that you might have some companies that are less stout. But it’s a teaspoon of medicine, not the whole bottle.

Patrick O'Shaughnessy

Mm.

Well, it’s an incredible story. I’d love to take our remaining time and talk about the world and the future and investing writ large. I think we’re allowed to talk about IQ again, which is why I’ll frame the question this way.

11. The AI Investing Challenge

If you think about the world’s stock of processing power in human brains—some measure of the number of people with a certain amount of processing power, plus how efficiently they use it, whether they use it productively or just play video games or something—and then we think about the introduction of artificial intelligence into the world, I’m curious for your take on it generally.

More specifically, I’m curious for your take on the introduction of intelligence and processing power into the job of investing: ingesting information, looking for things that overlap, training on past pattern recognition, and looking at what’s worked in businesses historically. If we fast-forward 10 years or something, what’s it going to be like for even a very smart human to invest in a world that is full of artificial intelligence?

I’m just curious. I haven’t talked to you about this before in such specific terms. I’m curious for your take on the whole thing, how you’ve processed watching it unfold over the last couple of years, and how you think it will affect this job.

Cliff Sosin

You should ask someone really smart about that.

Patrick O'Shaughnessy

And here we are.

Cliff Sosin

I’ll tell you a few thoughts on artificial intelligence that are super narrow because the world is big and complicated. Maybe one of the lessons of 2022 is that you don’t know a lot.

I find this tool to be super helpful. I use various AIs every day, in particular for businesses where there’s a lot of information on the internet. If you’re studying Medicare Advantage or Medicaid managed care companies, let’s take Medicaid managed care. There are think tanks, government reports, and RFPs. You could fill a room with the materials that are on the internet, and you can’t possibly read all of it. Most of it is kind of boring anyway.

Then you can ask it questions. “Who won the RFPs? Did the incumbent win or did the entrant win for Medicaid RFPs in the last 50 RFPs by state? What were the major qualitative factors identified in the decision that drove each one? Make me a table,” right?

That’s a ton of work, and it takes 2 seconds with an AI. I think that, in the playing field of life, it advantages someone like me who works fairly independently. I don’t have a giant team in investing.

Right now, an enormous amount of information is not on the internet.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

If I were to grill an AI about all things Medicare, Medicaid, and managed care, it knows a lot. If I grill it about Carvana, we pretty quickly run out of stuff. This interview will get in there, but most of what I know about Carvana I’ve learned from a lot of thinking, a lot of talking to people who used to work there, a lot of data scraping, and other things that just aren’t on the internet yet.

And so the tools, if you spent a bunch of time trying to learn about Carvana from an AI, I don't think you'd get very far.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

That being said, over time, maybe they'll have agents that are able to gather information and put it into the internet. Maybe this corpus of information on the internet gets bigger because more stuff is put in there in other ways, and of course these tools are only going to get better.

When AIs get to the point where they can make investing decisions, there's probably not a lot they would require doing. That's pretty far down the spectrum, I think, of things they can do. It's kind of like asking about the singularity. It's like, "Eh, you know?" I sometimes am grateful that I've had a chance to do well before all this happened because it might be hard to do well after all this happens.

If I reflect on the future in a big-picture sense, people used to ask me what my macro opinion was, and they always meant interest rates and GDP growth. I would always give them some version of something like, "Look, I'm fully confident that my great-grandchildren will marvel at my poverty."

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

Unless they're all dead, but hopefully they won't be. I think these tools make it all the clearer how we're going to get there, especially if quantum computing happens, right? Because the ability to create synthetic data with real-world simulations using quantum simulators, and then to train the AIs on that, seems like a wildly interesting tool.

Patrick O'Shaughnessy

Your portfolio—I don't know if it's entirely, but it's been historically mostly U.S. companies. If I think about the U.S., you've got all these incredible advantages. We're the home of innovation. We've got this incredible geographic isolation and abundance here domestically. Our currency has been the reserve currency of the world. We sort of control our own destiny in those ways.

Any observations just about the U.S. as what historically has been the most fertile soil for finding great investment opportunities in the modern era, and whether or not that is changing one way or the other?

Cliff Sosin

The U.S. is an amazing system. I think there are a lot of reasons for that. I tend to think about the idea that there were meaningful selection effects in the people who chose to migrate to the U.S. versus the people who chose to stay behind. That probably led to the U.S. having a gene pool that, in aggregate, is selected for people who will create businesses and be independent-minded—the sorts of people who will get on a ship and travel to an unknown land across the other side of the sea for a better life.

I don't see that changing in any deep way. But I don't necessarily think I've invested in the U.S. because it's such a great place per se. I think I've mostly invested in the U.S. because I'm keenly aware that there's an enormous amount that you learn about a place by being there.

I always use the following example. You talk to some investor, and they're telling you about their British restaurant investment or something, and you say, "That's so cool. Sounds like you really know England really well. Why don't you tell me 3 places you could buy a power drill in the U.K.?" And they sort of realize that they don't know, right?

So it's not that I could never invest outside the U.S. It's just that overcoming a certain degree of naivete is very, very hard, even for some places that seem as close as the U.K.

Patrick O'Shaughnessy

Hmm.

Cliff Sosin

And so I just think that the U.S. is an enormous market. There are lots of interesting things to do, and someone will pitch me some Chinese stock and I'll say, "That's fascinating. I'm sure it's going to be great. I'm going to put it on the bottom of my list, right after all the American stocks." That's served me well. I'm sure I miss all kinds of stuff, but we have to pick our lanes.

Patrick O'Shaughnessy

I think it's so interesting and funny that lots of the big investors out there have gotten to the position they're in owning Microsoft and Amazon and these exciting, big companies. No one gets faulted for this, and we're talking about used cars and subprime lending and things like this.

Cliff Sosin

I used to own multilevel marketers, too.

Patrick O'Shaughnessy

Right, of course.

And it's just so interesting how many different ways there are to do really well in investing. Maybe the last question I'll ask before my traditional closing one is: How do you process the really big ones? I'm sure you think Microsoft is a great business. Objectively, it's just a great business. How do you process those that are so dominant in the market, that are such a huge percentage of the market's market cap or whatever?

For your own money—I know you're a huge investor in your own fund—do you want exposure to those things? How do you think about market exposure for the average person? It seems like a very sensible thing for the average investor. Do you ever feel strange that there are these massive, incredible, seemingly enduring businesses that you have nothing to do with?

Cliff Sosin

I have a fairly boring view, like everyone else. For the average investor, an S&P 500 ETF is a great way to go. Maybe an all-market ETF or whatever.

I've certainly looked at all these big companies. They are great for a reason. I've certainly thought at times that they represented good to even superior returns. They've just never quite been as compelling as other opportunities. I mean, one of the hardest parts about my job is, like, I sit around and I study all these things, and I find plenty of things where, you know, I sort of joke, in the $100 billion portfolio, there's definitely room for that. But we don't, you know, we're not managing $100 billion, and as it is, you know, the opportunity cost of selling A to buy B doesn't work. So one of the harder parts about my day-to-day is spending a lot of time on something, getting to know it really well, concluding that it's a great investment, but just not quite as great as the other thing. That's frustrating.

I remember back in 2010, Google was sitting there looking all cheap, right? A friend of mine put it really well. He said, "There's Google sitting there looking all cheap." He was right. Thank goodness I didn't buy it, because I think the things I owned did better. Not all of them, so I wish I could have picked the worst thing I had, but that's not how life works.

These are great businesses. If I ever retire, I imagine I'll stop thinking about stocks and diversify, and I'd own them. If my mother wasn't invested in my fund, I'd tell her to buy, buy, buy that. But there are a lot of businesses I don't own.

The key isn't to understand everything or even to pick the very best one. The key is to pick a handful of things that you know well and that are going to do well, watch them closely, and not worry too much about all the other stuff.

Patrick O'Shaughnessy

Whenever we talk, time flies by. There are 20 things I could ask you about. Maybe I'll convince you to do this another 5 years, so we can talk about those then. But for now, I have to ask my traditional closing question: What's the kindest thing that anyone's ever done for you?

Cliff Sosin

I have the 2 that I mentioned earlier. One was the guy who, right when I was starting my fund, invested in it. I didn't quite appreciate at the moment just how rare that was, but it turned out to be a major event that played a big role in me ultimately having some success.

The other one was, in 2022, that partner who went out of his way to come and basically buck me up over lunch. He didn't have to do it. What a kind thing to do.

I had lost a huge fortune, right? At least on paper, right? Not only did it make me feel better at the time, but I think it's made me a better person, because I can reflect on that now and try to make sure that, if I have a management team and things are not going well, I remember how to respond.

On the one hand, you have an obligation to understand, so you have to ask questions. But on the other hand, they're trying, right? Even if they're idiots, they're trying, right? It's important to remember how I felt then and how I was treated by different people, and how I want to treat people.

It made me a better person. It's great.

Patrick O'Shaughnessy

Beautiful stories. Cliff, thanks for finally doing this with me. Thanks for your time. If you enjoyed this episode, visit joincolossus.com where you'll find every episode of this podcast complete with hand-edited transcripts. You can also subscribe to Colossus Review, our quarterly print, digital, and private audio publication featuring in-depth profiles of the founders, investors, and companies that we admire most. Learn more at joincolossus.com/subscribe.