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卫诗婕｜漫谈 Light the Star
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06.短剧韭菜揭秘行业：黑箱、暗账和外卖骑手的情绪食粮
小程序短剧本质是流量采购与转化生意，核心资产是低价流量、转化模型和数据控制权。一部成本50万元的剧报充值三千多万元，扣除平台声称的投流成本后仅剩约120多万元利润；前7天决定成败，后台不可见与拖延结算仍是外部资金的核心风险。