‘Something Big Is Happening’ + A.I. Rocks the Romance Novel Industry + One Good Thing

Well, Kevin, did you see this? Elon Musk told employees at xAI that the company needs a factory on the moon to build AI satellites and a massive catapult to launch them into space.

Yes, this is his new pivot from Mars. He's no longer interested in Mars, as he was all those years. Now he's going to the moon.

This Looney Tunes-ass company. I swear to God. Elon Musk, I have a message for you: If Bugs Bunny ever shows up and tells you to climb into that catapult, do not trust him, okay? That is a rascally rabbit, and you might find yourself in space, my friend.

He's going to launch you from the moon catapult.

You know what? That might be the way I want to go out, honestly. Just have a nice, long career in journalism and then put me in the moon catapult. I'm ready.

I'm Kevin Roose, a tech columnist at The New York Times.

I'm Casey Newton from Platformer.

And this is Hard Fork.

This week, labor pains: why AI is causing freakouts from the markets to the workforce. Then, The Times' Alexandra Alter on how the romance novel industry is being overtaken by AI authors. And finally, it's time for our new segment, One Good Thing.

It replaces our previous segment, A Lot of Terrible Things.

Well, Kevin, welcome back from our nation's capital.

1. AI Panic Hits Washington

Yes, I was in D.C. very briefly this week for some book meetings, and it was very cold. But the bigger observation is that Washington, D.C., is freaking out about AI right now.

Is that right?

Yeah. Everywhere I went, every meeting I had, people were asking me, "Is this stuff real? Is it happening? Are we in the takeoff? Is the singularity approaching?" It does feel like the political salience of AI has gotten much, much higher just in the past couple of weeks.

Hmm. Well, why do you think that is?

There are a lot of reasons for that. One of them is that a lot of people have been waking up to the new agentic coding capabilities of these models. We've obviously talked about that on the show—Claude Code, et cetera—and I think that is starting to make its way out into the world.

There's also the stock market stuff that's been going on with a lot of the software stocks that are falling because of the threat of AI. And then there's just this ambient cultural vibe shift happening that has led to a lot of people in my life who are not AI-bubble people texting me and saying, "Hey, is this really something I should be worried about? Is my job at risk here?"

So today, I think we should talk about this because, among other reasons, there is this viral essay that I've been sent no fewer than 3 times just in the past day. It's by a man named Matt Shumer, and it's called "Something Big Is Happening." It's basically a distilled version of something you and I have been talking about on this show for a while now: These tools are getting really good, they're changing the way that programmers work, they're approaching some sort of inflection point, and everyone needs to be worried about this.

Yeah.

All of this is starting to make me think that there is something big happening here. I'm not sure it's exactly what Matt thinks is happening, but I do think we are reaching an inflection point in people's feelings and senses about AI and where it's going. I think we should spend some time today exploring that.

There's a lot to dive into, Kevin, and before we do that, perhaps we should make our disclosures.

Yes. I work for The New York Times, which is suing OpenAI, Microsoft, and Perplexity over alleged copyright violations.

And my boyfriend works at Anthropic.

2. The SaaSpocalypse Begins

Okay. So let's start with this, what they're calling the SaaSpocalypse: the sell-off in some of the tech stocks. SaaS is, of course, software as a service.

Not the sort of sass you're used to seeing on RuPaul's Drag Race.

Yes.

Different kind.

This would be companies like Salesforce and Workday. What are some other good SaaS companies?

Here's a SaaS company: If you've ever seen a billboard in San Francisco and you haven't understood what the company does, that's a SaaS company.

Yes. These are companies that sell software to other businesses.

Yeah.

Over the past couple of weeks, we've seen a lot of these companies' stock prices falling precipitously. On Monday this week, monday.com, the production management software company, saw its stock plunge more than 20% after a weak financial outlook.

They had a real case of the Mondays over there.

Yes. Workday, which makes HR tools for companies, announced on Monday that its CEO is stepping down after its stock lost 17% of its value last year.

His workday came to an abrupt end.

Yes. And a bunch of other SaaS company stocks also fell: Salesforce, Shopify, Adobe, SAP, Oracle, and Microsoft. Basically, if you are a company that builds software for other companies, you are not having a good month.

And give us the basic investor thesis, Kevin, for why those companies aren't worth as much anymore.

In this specific instance, it's not clear to me that there was one particular trigger. People pointed to this set of plug-ins that Anthropic released, which included some tools for law firms trying to use AI, and some people think that was behind a lot of the sell-off. I don't think it was that in particular. Maybe that was the straw that broke the camel's back.

But I think there is a mounting sense that, as we've talked about on this show, now you and I and anyone can theoretically at least build your own version of that, and these companies may not be as valuable.

Yeah, there have always been people who would look at a product like Salesforce, which offers customer-relationship management. If you're a salesperson, it helps you keep track of all of your different leads. They've said, "Well, that's basically just a fancy spreadsheet. I could make my own spreadsheet."

There are companies that are born almost every year that take a direct run at Salesforce and say, "We can build a better version of this." And I do think that when Claude Cowork came out, and all of a sudden you could just take a bunch of files on your computer and throw them into Claude and get something useful back, there were people who said, "Huh, maybe we can actually just make a version of it ourselves."

I will say, as a small-business owner, I used a plug-in that Claude has for finances. I took all of my financial data that my bookkeeper has kept for me over the past 5-plus years, threw it into Claude, and we had a nice, long conversation about what was going on in my business.

Now, it so happens that I don't pay a startup to do this for me. This was just a little bonus that I got. But could I imagine some people saying, "Hey, why am I using this bespoke financial startup to do business analysis when now I can just put these files into something that lives on my computer?" So I do feel like I have a sense of why the market freaked out a little bit.

Yeah, and do you feel like that fear is justified? Because there have been a couple of reactions to this from the business community.

One reaction is the investor reaction, which is, "Oh, my God, all of the SaaS companies are overvalued. Salesforce doesn't have a moat anymore. Workday doesn't have a moat anymore. Everyone's going to be vibe-coding their own versions of these tools and using them at their businesses."

The other reaction is the reaction to that reaction: "Calm down. Don't freak out. No one is going to be vibe-coding their payroll software. That's not how this works." There are people saying, "This market reaction is overblown. And despite the fact that these vibe-coding tools are very cool, they are not going to lead to the death of the software industry."

So this gets at a really interesting question that I think is still unanswered, Kevin: What makes these companies truly vulnerable? Is it the technology itself, or is it that the technology will just enable different kinds of business models?

The argument that it's the technology itself is the person who says, "Look, we're just going to be able to vibe-code all our own software now," or, "We'll have very smart agents that can do all of the different things that every piece of software we used to buy did for us." That's the technology-demolishes-everything argument.

I would say that that's a minority view. Most of the people that I read and talk to do not actually think that that's going to happen. But there is this other view, which is that the technology enables a change in the business model. And I think law is a really good place to think about that, because lawyers are expensive.

They charge by the hour. The most expensive ones charge $1,500 for an hour of a lawyer's time. Well, what happens when you don't need an hour of a lawyer's time anymore? What happens when there's a legal startup that does all your contract review essentially instantly?

There's going to be a different business model around that. And so if you're a big white-shoe law firm and you're charging $1,500 an hour, all of a sudden, it does seem possible that one of these little startups is going to eat your lunch. So that's the distinction I would draw.

Yeah, so you see this more as a case of the startup with 10 employees being able to use AI to do the work that would have required 1,000 people a year or 2 ago.

Yes, absolutely. Let's talk about another really common business model in tech. A lot of these business software companies have you pay by what they call the seat. So if you want 10 of your employees to be able to use software like, let's say, Notion, you buy 10 seats.

Another thread of anxiety rippling through Silicon Valley right now is maybe paying by the seat isn't really going to make sense anymore because we're actually just going to have 1 agent that does that whole thing. We're not going to expose that to employees. Employees don't need to worry about that anymore, and so we're just not going to buy seats.

So again, if I had 1 prediction to make here, it's that you're going to see more companies experiment with outcome-based pricing. You're already starting to see this with companies like Sierra, which is a customer service startup. They will handle customer service inquiries that your business may get, and you pay Sierra based on how many calls it resolves for you.

So that's the kind of thing that I think we're going to start seeing more and more of. And to be clear, if you're an incumbent SaaS company and you have a seat-based business model, that is eventually going to be a problem for you.

Yeah, so do you think the sell-off is justified? Do you think people are panicking for the right reasons inside these companies and among their investors?

Here's a funny thing. As a journalist, we're not allowed to buy individual stocks, so I actually never have any idea of what the investors are supposed to be doing. So I'm not going to comment on whether I think the stock market is justified here or not, but I'm happy to comment on the overall picture.

Do I think that AI is about to change a whole lot of business models and that a whole lot of businesses are probably going to have to either change dramatically or go out of business as a result? Absolutely.

Yeah. And I think this notion that no one is going to vibe-code their own payroll software—I am not as convinced of that as some people. I think that if you are a business and you have 10,000 or 20,000 employees and you're paying by the seat for some piece of software, whether it's payroll or Workday or your HR compliance software, those are real expenses.

So do I think that the CEO of the company is going to vibe-code the thing with 1 Claude prompt that's going to replace the software tool? No. But I can totally imagine a world in which you have 1 or 2 full-time developers who are managing, overseeing, and repairing your own internal software, and you don't have to pay for a bunch of seats for someone else's thing.

I think that's a very plausible outcome. So I am not as dismissive of the fear around these SaaS businesses as some people. And yeah, if I were any of these large enterprise businesses with tens of thousands of employees charging per seat for software, I'm very worried.

Yeah.

Now, another pushback that we're seeing to this narrative that AI is going to eat all the software companies is, well, it's all going to be so insecure, sloppy, and buggy that no one is going to rely on it. What do you make of that argument?

I think you're absolutely right that it will be buggy and insecure, and you're wrong that people won't rely on it. If there's 1 thing we've seen with Multibook Mania, it's that security is basically the last priority, at least for the bleeding-edge maniacs who just want to try everything first.

Right, but if you're a law firm or a bank or something like that, you do care about things like that.

I think that is true, and there are whole startups—and I know this because I see the billboards around San Francisco—that specialize in various compliance functions. It's like, "Well, if you're going to offer this kind of service, you have to be this kind of compliant, and so you're going to pay us to make sure that all goes very well."

That, to me, because it is a repeatable, automated process where you're just trying to get your business to match a bunch of checkboxes on a form, seems like something that you're going to be able to train an agent to do. There are going to be some categories of things that I think are just going to be very risky for a long time, and then there are these automated compliance functions that I look at and think, "I can't think of a reason why a good agent wouldn't be able to do that."

Yeah. And I think in these cases where it's in a more sensitive industry or something that has more regulatory or compliance needs, it will just take a little bit more effort to automate some of these functions, but I think it's totally doable.

One thing that we've heard about just in the last week was this story about Anthropic developing tools with Goldman Sachs. Together, these companies have been deploying AI agents inside Goldman, and Anthropic actually has forward-deployed engineers who will go to your office if you're a big customer. Like every other AI company, they will send people to your office to work to put agents into your workflows.

So that is also something that we're seeing: for the really sensitive things, it is not impossible to design AI tools that comply with all your various requirements, but you might need a little more hand-holding.

Yeah. Goldman said, "Claude, we want you to design the most dangerous mortgage that's ever existed. We want to get that on the market. Let's go, buddy."

Claude, don't do it.

Now, do you want to talk about this big essay that's captured your imagination?

Yes. Well, I should say, I think if you are a regular listener to the Hard Fork podcast, none of what is in this essay will be news to you, but this essay did go insanely viral. I am hearing about it all over the place.

It's called "Something Big Is Happening," and it's basically an explainer for nontechnical people about why everyone—or a lot of people who are in technical fields—are freaking out about what's happening in AI. And this is by a guy named Matt Schumer. He runs an AI company, so there's a little conflict of interest there.

But he's basically saying, "Look, the technical parts of my job are automated"—not that they will be automated or might be automated, but that he is no longer needed for the actual technical work of his job. He talks about the advances in recent coding models and these agentic coding systems. He talks about how a lot of people have not tried AI since the original LLM boom, and their impressions of AI are falling behind.

Again, none of this is news to you if you are a listener of this podcast. But he's talking about the idea that these new models are contributing to their own development—this idea of recursive self-improvement. He says that GPT-5.3-Codex, which came out just last week, is, according to OpenAI, its first model that was instrumental in creating itself.

So the AI models are now, at least if you believe the labs, contributing to their own development and starting to accelerate the development of these AI systems. What might have taken 6 months between 1 model and the next a year ago might now take 1 month or 2, or even a couple of weeks.

Yeah, and look, I'm going to throw a hype flag on the play, Kevin, because I think that all labs have a vested interest in you believing that if you use their software, you can just tell it to improve itself and it will become amazing. I'm not saying it's not true. I'm just saying we should approach such claims with a degree of skepticism.

At the same time, I've talked to enough software engineers who work on this stuff that I do think that it is true in some ways. If you squint, it is true. It is 100% true that they use these models now in the production of everything that they do. Claude and GPT Codex are deeply integrated into the workflows of both companies.

And you look over the past 3 months: does it feel to you like there's been an acceleration in the pace of releases? It kind of feels that way to me. We'll see if that pace continues to accelerate, but it feels like things are moving faster now than they did, say, in February 2023.

Yes.

Right? So there's evidence for it. I just always want us to be a little cautious with these claims.

I think that's right. At the same time, I think that the timelines here are shorter than many people would imagine. I talked to an executive at 1 of the big AI companies this week who said that, basically, right now, software engineering is kind of 90% automated.

You still need a human to check in on the code that's being written, to make sure it works, and to fix things when they break.

Within the year, this person's prediction was that software engineering will be fully automated.

Now, that could take a little longer. It could happen sooner than the end of the year, but I think that is the moment that a lot of people in the tech industry are looking at as the beginning of what they call the takeoff.

Mm-hmm.

Yes, and so that's the point of this viral essay: things are happening, and things are accelerating. It is not just coming for programming work. It is going to be a force in all kinds of white-collar fields. This is the worker side of the AI panic, and Matt's recommendations are to figure out how to use these tools and try them out if you haven't tried them in a while.

He says to get your financial house in order. The next few years could be very disruptive to your career if you're a white-collar worker, so don't take on a bunch of new debt or anything like that.

What am I supposed to do with this yacht I just bought this week? Oh my God, now you tell me.

So yes, I don't feel like this is the best explanation I've heard for what people should do, but I do think that this was something that has been rocketing around the internet. I think that people who have not been paying attention to what's happening in AI are starting to wake up, maybe in ways that are panicky and maybe just in ways that are sensible.

Well, let me ask you about the panicked observation that kicks off the piece, which is that he likens this moment to the February before the pandemic and says there were people in February 2020 who were paying attention who said, “Hey, this thing is growing exponentially, and it's likely to catch us all up in it,” and Matt is saying you should be feeling the same way about AI. How do you feel about that comparison?

I actually think that comparison is fairly apt. I had a similar moment the other day. I was looking at this chart that came out of a report that SemiAnalysis, the great semiconductor newsletter, put out, where they looked at the percentage of GitHub commits that are being made by Claude Code.

Essentially, a GitHub commit is when someone pushes code to a GitHub repository or an open-source project. Right now, the percentage of public GitHub commits being written by Claude Code is 4%, and we should say there are some addendums to that. Some of these are being written by Claude Code but pushed by humans, in which case they don't show up as Claude Code. But let's just say it's 4%.

Sure.

They are predicting that, at the current trajectory, by the end of 2026, more than 20% of all daily commits on public GitHub projects will be authored by Claude Code. That is one tool. So that is essentially a story that feels to me like an exponential outcome here, like the beginnings of something like a pandemic, where all of a sudden it's this tiny little thing, and only the real data nerds are paying attention to it. But if you just extrapolate on a straight line, you end up in a very different world a year from now.

Yeah, and some people always look at those charts and say, “Well, you shouldn't extrapolate along a straight line,” and that in the real world, things move slower. I think there are places where that is true, but I looked at that same piece, and I do believe that the ceiling for Claude Code commits to GitHub is probably not 20%. I think it's probably going to be a lot higher than that.

I think that by the end of the year, if you are still writing code by hand, that is going to be an obsolete behavior.

Well, I really like writing it in longhand on this legal pad, and you can't take it away from me.

I just think it is so clear to me that this is the way software development is going. It has spillover effects in a lot of other industries as well. A lot of things that we would consider normal companies are software companies.

Mm-hmm.

Banks produce software. Their interfaces are software. Law firms have software. So I think the notion that this is just going to be confined to coding is wrong, and I think that people should be paying attention to what's going on in coding.

Mm-hmm.

All right. Well, any practical tips as we wrap up here for people beyond just paying attention to this? Yes.

I think this is kind of the trap that we fall into, and this is why a lot of people tune out this kind of conversation, I think quite understandably. People keep saying, “Hey, everything's about to change.” I think a lot of people hear that and think, “Okay. Well, let me know when everything has changed. In the meantime, I have to get dinner on the table,” right? What actually should people be doing aside from just paying attention?

No, look, I want to do some writing and thinking about this because I feel like the prescriptive “What should you do?” part of this has been the weakest, in my estimation. The thing that everyone says is, “Get familiar with the tools,” and I do think there is some merit in that.

If you have not touched Claude Code, Codex, or one of these agentic coding tools, and maybe the last time you used an LLM for serious work was a year or two ago, I think it's worth getting back up to speed on that. I find that a little bit unsatisfying as a response to all this, but I'm curious: Do you have any better tips for people who are maybe starting to freak out about AI in their own lives and work?

3. AI Demands A Political Plan

I just think that this needs to be part of our political conversation. I think this needs to be a conversation that constituents are having with lawmakers. They need to be telling them, “Hey, my boss is telling me that I need to start using AI every day, and that there's a high risk that I'm about to lose my job, and that maybe there's going to be permanent unemployment in some job categories. What is your plan for that?” Many economists are looking at that, and they believe that is at least a possibility in at least some industries, and they don't believe the AI lab spin that, “Oh, don't worry, technology always creates more job opportunities in the long run,” right?

So we do need to have a political conversation about this, and we may need to have real government answers for people if and when their jobs do become automated away.

Yeah. I think that the people at the AI companies are woefully underestimating how much people hate this technology—

Mm-hmm.

Already.

Mm-hmm.

And unemployment is still at near-record lows. So I think that if and when this does start to eat away at some of these white-collar industries, the backlash is going to be furious. I think it's going to be very intense.

We're already starting to see elements of this kind of populist reaction to AI. Bernie Sanders recently said that he is going to introduce a bill to put a moratorium on data centers for AI. So I think we can expect a lot more of that kind of thing. And I think this is something that, if I were working at one of the big AI companies, I'd be very worried about.

Mm-hmm.

When we come back, it's 50 Shades of AI in romance novels.

The Times' Alexandra Alter is here.

4. AI Writes Romance Novels

Well, Kevin, love is in the air. Or was it AI-generated love?

Yes, it is almost Valentine's Day, and we have a story today that we think will bring a little bit of the Valentine's Day spirit to our listeners.

So earlier this week, New York Times reporter Alexandra Alter put out a story we both loved about the way that AI is disrupting the romance novel industry.

Yes. Are you a big romance novel reader?

You know, I can't say I've read too many of them, but one thing I know about that industry is that they are very early adopters of new tech and basically always have been.

Yes. And according to Alexandra, a growing number of writers are using AI to churn out tons and tons of these novels at record speed.

In 1 case, she reported on a writer who went from writing about 10 books a year, which is already a lot, to doing more than 200 romance novels a year with the help of AI.

And to put that in perspective, that is 200 times as many books as Kevin will publish in 2026.

It's true. So we should say, these are not going to be winning any Pulitzer Prizes, but they are stories like The Whiskey Wedding or Diagnosis of the Heart. Think of the old romance novels with a shirtless firefighter on the front. That's kind of the genre we're talking about here.

What they used to call a bodice ripper—

Yes.

Back when the gals still wore bodices.

Yes. And this has been very divisive among writers, publishers, and readers, and it just raises a whole lot of questions about how this technology is moving into industries like publishing.

That's right. And while we didn't quite intend it this way, if you've always wanted a chatbot to talk dirty to you, this segment will have some practical tips.

Yes. Very useful for that.

So we're very excited to hear more from Alexandra about this story. Let's bring her in.

Alexandra Alter, welcome to Hard Fork.

Hi. Thanks so much for having me.

How did you discover this story? How did you stumble into this?

The question that led to this story came up last year when OpenAI said that they would allow erotic content. They were going to make this change, starting with age verification, and then allow users to generate erotica, which is something that users had apparently been clamoring for. So I started asking around to figure out whether romance authors and publishers were feeling threatened by this. Was this something that they felt might erode the market for traditionally published romance novels if readers could instantly generate their own love stories?

I was expecting to find a lot of hand-wringing and anxiety, which I did find, but I was also surprised to find a few writers who were willing to speak to me about how much they love AI and how they've been using it to churn out dozens of romance novels. They feel like it could revolutionize the genre. That was a surprise to me because it's a very contentious issue in the literary world. Most people, if they're using it, are not open about it.

The next question was, how good or bad is AI at writing sex and love stories? The answer is, it's pretty bad and it requires a lot of help.

We'll get into the controversy around it, but I want to hear first about how this is actually working. Tell us, what is the workflow for a romance author who has decided, “You know what? I'm tired of writing all of these bodice rippers. It's time to just hand that over to the large language model.”

It's so interesting because there are different platforms that writers are using. There are places like Sudowrite, then there are sites that will generate customized erotica, like Red Quill or My Spicy Vanilla, and then there are just your general bots: Claude, ChatGPT, Gemini. Writers have different tools that they're using, but what I learned from talking to a couple of people was that if you learn how to prompt the bot correctly, it will write a pretty compelling sex scene.

You have to give it an outline. It helps if you give it a ton of information and tell it what subgenre you want to do because, of course, they've ingested all of these books from different subgenres. You can tell it, “I would like a reverse-harem mafia enemies-to-lovers slow-burn romance,” and it will deliver all those beats. It will require editing, it will require prompting, but what I heard from people who have played around with it a lot is that some of them say they can write a book in a day and have it edited and ready to publish.

Wow.

Now, Kevin, have you ever tried Sudowrite? I ask because you're a pseudo writer.

Yes, I actually played around with Sudowrite before ChatGPT. This was one of the first AI programs that I ever played around with.

Interesting.

It was somewhat helpful for me, but it was more oriented toward fiction writing, so I totally get what the appeal of the tool is. Tell us the story of Coral Hart, who's a longtime romance novelist who's been experimenting with some AI stuff.

She was one of the people that I found who was actually teaching other writers how to use AI tools to produce novels, and she has only been doing this writing with AI for about a year. She's been writing romance novels for a really long time and was quite prolific, but realized she could absolutely supercharge her output if she started using AI.

Last year, she created 21 different pen names and published more than 200 romance novels in all kinds of genres: super-spicy erotica, tame sweet teen stories, rom-coms. She had her foot in every corner of this market to see what would pop. Through a kind of sheer-volume game, she ended up making six figures, she told me, selling these books.

In the process, she really learned a lot about which models and chatbots would do what for her. She would combine them. Now she's created her own proprietary AI writing system, but she has this whole spreadsheet that she shared with me, which was something like: Claude writes beautiful sentences but is terrible at sexy banter. ChatGPT will block you every time. Grok will do whatever you want. It goes for the filthiest option every time. NovelAI was literally trained on erotica, and it's out of control. So some of the writers said they actually had to prompt their bots to calm down a bit.

I was so interested in the bits of your piece about how there's a lot of steering needed to keep these things from veering onto this very average set of romantic tropes, right? If you don't give the chatbot any guidance, it's going to suggest that the characters should be having sex in the bedroom or the shower. It's—

Boring.

Yes. And so Coral, this romance writer who's running these classes, is advising her students to give the AI a list of settings that are weird, like a winery fermentation tank, a stalled ski lift, or a horse stable. She's also recommending that her students give the AI a detailed inventory of sexual kinks that are not just the old, typical ones.

So this is actually more involved than just typing into a chatbot, “Give me a romance novel about a big-city lawyer who moves to the country and falls in love with the stable keeper.”

Oh, wait, that sounds interesting. What happens next?

It was super fascinating. I sat in on one of Coral Hart's classes that was specifically about getting AI to write decent or even great sex scenes, she said. She said, “You are not going to get a good sex scene if you don't carefully prompt it. You're going to get weird euphemistic stuff.” She mentioned that Claude had written in one of her recent drafts, “His turgid manhood.”

Oh, boy.

That was the kind of language she was getting. So she started writing lists of words that the AI loved, like “shiver,” “unravel,” “manhood,” and “moan,” and blocking them, saying, “You cannot use these words.”

I think the funniest thing that she said to students was that it's very important that you tell the chatbot to slow down because otherwise they just jump to the end of the scene: everyone's tangled in the sheets. She gave them a specific prompt, which was something along the lines of, “Make it slow and agonizing. Do not rush to the finish.” So that was her tip.

5. AI Floods The Romance Market

The approach that you're describing here, with publishing hundreds of romance novels in a year, seems functionally indistinguishable from spam, right? It's like you're trying to flood the market with as much material as possible in the hopes that you'll connect with customers. I'm curious: what is Coral's relationship with her own work?

As an author, I take some amount of pride in what I create. It's one reason why I don't use AI to write my columns. But Coral seems to have a different perspective here.

Very different. And that's a great question, and I asked her, too. Because she started off as a romance writer, presumably she likes writing stories. I said, “Do you still think of yourself as a writer?” And she said, “Not really. I'm more of a director. I'm a creator.”

Hmm.

She feels like she comes up with the plots and the characters, but she doesn't necessarily think of herself as the “author” anymore, which is a different species of writer than we've seen before, I think. A lot of people are very uncomfortable with that.

One of the reasons that your story was so interesting to me is that romance as a genre relies on these templates, right? Enemies-to-lovers, or the slow burn, or I think there's another one in your story: forced proximity, which I had never thought of as a romance template, but I guess it's not dissimilar from our podcast.

Yeah.

Yeah.

Yes.

Yeah.

That was actually the backup name for our podcast.

Well, within forced proximity, you have only one bed, which is a great—

Oh—

—sort of sub-subgenre.

Wow.

Yeah.

Very interesting. Well, we're getting a new studio, so we'll talk about that. But because romance writers use these templates, I think some might look at that work as maybe less creative than somebody who is writing literary fiction and is just writing whatever scenes come to mind. And I'm curious if you thought about that tension when you were writing this piece.

I want to be careful how I say this, because I think if you're working in genre fiction, if you're coming up with all the plots yourself, you are bringing your own humanity to that process. And yet, I understand why some people are trying to automate it, because they think to themselves, "Look, all of these stories hit the same 8 or 9 beats, and why bother writing them myself if the reader already knows where it's going to go before they've started reading it?"

Exactly. I think that's a real point of contention when you're talking about AI and romance. There are these tropes that readers love. But I think even the writers I spoke to who use AI said AI is really bad at human emotion, at nuance, at the slow burn. One person told me that she tried to get an AI program to write an enemies-to-lovers romance, and within the first chapter, they went from being enemies to being lovers.

Ugh.

And so that's obviously not what readers are looking for. I do think that while there are these common tropes that readers love, and you can see them all over Amazon, where they're marketed that way, readers like to see how you're going to put a twist on this.

Mm-hmm.

I think you're a fan of Heated Rivalry, Casey. There was a big twist on the hockey romance in the way that Rachel Reid did it.

A huge fan.

And people love it for that reason. So within these familiar tropes, people can be very creative and original and create original characters and scenarios. I think people do worry that by automating the process, you lose some of that, for sure.

That raises the question for me, and I don't know if you happened to look at this data in particular, but I would be curious to know: Among best-selling romance novels, do they tend to be the ones that are inventing new formats or are driven by twists? Does it seem to be novels that are just particularly well-written, or maybe an author has a huge fan base? Or is it a situation where some of these formats are just so popular that you actually can use AI to write one from soup to nuts, and it'll sell maybe better than someone who did try to come up with their own twist?

I think we're waiting to see how that takes shape, because right now we're in the very early stages of people openly writing with AI, where we can say, "Okay, this novel is written with AI. How are readers going to react to that?" We haven't seen an AI novel go up against an original novel in that way.

I will say you have both in romance. You had the Twilight craze, which led to a million vampire-boyfriend novels. So many. But then you have something like Fifty Shades of Grey, where, before that book, nobody knew that middle-aged women really wanted to read about bondage.

Right.

And they did. It opened up this whole field. So I think you have both. You have super-original stuff, and then you have things that are maybe riding on the coattails of popular trends, and those do well also.

This is a subjective question, but are these AI-generated novels any good? Have you ever come across a passage in one of them where you're like, "Okay, this was as good as or better than what a real famous romance writer would have written"?

That is a really good question. What I found, reading probably half a dozen novels that I knew to be AI-generated—and I've read a lot of fan fiction for work, and I've read a lot of self-published romance—is that romance, just like any genre, has an entire range, from exquisite prose to things that are more clichéd and formulaic.

In some of the AI-generated stuff, it didn't necessarily come together in the way you would want. It was exactly what readers and writers were complaining about: the emotional nuance and the characters. When I knew it was AI, I felt a little bit of distance from the characters. I felt like, "Well, there's not a human talking to me," which is one of the things I love about reading. It's like I'm in someone else's brain right now. That's a magic trick.

When you know that's not happening, it feels quite flat, but it's hard to say how much of that I was projecting.

How many of these writers are disclosing that they use AI? Because I can imagine that would affect people's enjoyment of the book. If I open the first page of something and it says, "This was written by Claude," I'm way less interested as a reader than if I don't know.

Yeah. Writers are very well aware of that, so very few of them are disclosing that they're using it. It's very contentious. There has been a lot of outcry on social media. There were a couple of romantasy authors last year who accidentally left AI prompts in their books. People got quite upset about that.

It really takes you out of the moment when you're in the middle of a sex scene and it's like, "As an AI model..."

Yeah.

"We need to compact this conversation so that we can continue."

Right. Right. I think it does shade readers' perspectives. The thing that was interesting about the people I spoke to who were open about it was that they were convinced readers' attitudes were going to change. They think once readers give this a try, see that these stories are good, and know that a human came up with the ideas and the characters, they're going to get over it. They've gotten over a lot of other stuff, so it's a really interesting unanswered question right now.

Alexandra, I'm wondering how the publishers are responding to this. The publishing houses that you mention in your piece all seem to be smaller, or they're people who are self-publishing their books. But the big major publishers, I imagine, are starting to grapple with this too, and I'm curious what conversations you've had or are hearing about among the big publishers.

Have they become turgid with rage?

A lot of turgidity. It's interesting, because I think they see this happening in self-publishing, and self-publishing has become such a critical pipeline into traditional publishing. That's where they're finding huge bestsellers, not just in romance, but also in thrillers and even some self-help. This has become a feeding ground for traditional publishing.

They're very aware that they are probably at some point going to acquire a book that has some AI in it, and most of them have policies that they've always had: their authors have to assure them in their contracts that the work is original. What does that mean if AI wrote it? Does that mean it's original? Some of them say that's not original work. But if someone prompted it and fed in their own ideas, then is it original?

It gets into these really thorny areas, and I think there's also a copyright issue for publishers, because stuff produced with AI cannot be copyrighted. Publishers do not want to put out a book that they can't hold the copyright for. My sense is that this is an area that they're not quite prepared for.

Yeah. I thought as I was reading your piece, some of these publishers are just going to start cutting out the writers, right? If you're a romance publisher and you see that your writers are creating AI romance novels, and you're paying them to do that and paying them a cut of royalties, why can't I, as the publisher, just go in and do the same prompt and say, "I want 36 romance novels according to this template in these different genres," and just do it yourself?

This might actually be the best business idea you've had on the show so far. I'm going to take some notes.

One flaw with that is that in romance, and in many genres, but in romance in particular, the authors have very close relationships with their audiences. They have these almost parasocial relationships and all these forums online, and so I think the self-published authors who succeed offer publishers that brand and persona as well. However, someone's definitely going to try it, and maybe it should be you, Kevin.

I think writers should try to continue to develop these audiences by proposing novel things, like we all get together inside a wine fermentation tank, and we just talk about romance.

It's so interesting because I am dealing with this right now. I'm writing a book, and my publisher is a big major publisher, and they've asked me, "You're not using AI to write any of this?"

And it's true. I am not using AI for composition. But I'm using it in all kinds of other ways, and I can totally see the temptation to just let it write the words on the page. Maybe it would even be better in some cases if I did.

I think that as the models get better at this, which I believe they will, there's going to be real incentive to just turn over more and more parts of the writing process in all kinds of genres, even nonfiction.

ChatGPT has said that they're going to allow erotic content soon. I wonder, Alexandra, is there any anxiety among writers or publishers that readers might soon start bypassing the publishing industry altogether and just generating their own personalized romance stories to read?

Yeah, I think most people were cautious about citing that as a concern. They felt like, well, that's a different kind of activity. It's more interactive. It requires a lot of work. Reading a story is more passive.

But I'm not so sure. I feel like there's this app called Janitor AI. I don't know if you all have seen this. It's a romantasy app where you can chat with a vampire boyfriend or an orc or somebody, and it's one of the most popular apps in the book section of the store, so it's clearly going for romantasy readers.

So there is this sense that AI is encroaching really clearly into the territory of romance and what it's delivering for readers, and I do think that is a risk.

Hmm. Well, Alexandra, thank you so much, and I—one last question. Tell us about the ragged prayer.

Okay, all right. So as I was reading through several of these AI-generated romance novels, I was commuting to work and looking at one on my phone, and I read this phrase: “The hero and the heroine are in the throes of passion,” and he whispers her name like a ragged prayer. And I was like, wait, I must have gone back to the other book I was just reading. I just read that exact thing.

And so I flip back and forth, and I realize that phrase was in several of the books and repeatedly within the same books. Whenever the hero says her name, he says it like a ragged prayer, or sometimes like a jagged prayer, or sometimes like a rough prayer.

And so then I asked a couple of writers who I knew were using AI, like, “What is this ragged prayer?” One of them said, “I've actually had to block that phrase. It loves to say ‘ragged prayer.’” Another one said, “Yep, that's an AI-ism.” One of them pinned it on Claude, and I couldn't really—I tried to trace the origins of it.

I did find it in a romantasy, a very popular romantasy book by Sarah J. Maas, which was one of the many books that was ingested by Anthropic, according to the lawsuit that authors brought against Anthropic. And the phrase “said her name like a prayer” was in a sex scene in that book.

But it's just hard to know where it invented that. It was an unusual thing that stuck in my head, and now I can never stop thinking about it.

Well, one does, of course, think of the great Madonna song, “Like a Ragged Prayer.” Life is a mystery, Alexandra, and we thank you for coming to tell us about this. I'm gonna get back to writing my human-written romance novel, Enemies to Lovers, Podcasters. It's called Hot Mic, so look for that soon.

A good Valentine's Day gift—

Yeah, great Valentine's Day gift.

For the special someone in your life.

Yeah, but I'm on my deadline. I gotta get this LLM working tonight.

Alexandra, thanks so much for coming.

Thank you for having me.

When we come back, call Amerie, ’cause it's this one thing that's got me trippin'. Our new segment, One Good Thing.

I don't get it.

You don't remember the 2005 classic “One Thing” by Amerie?

No.

“It’s this one thing that got me trippin'. It's this one thing that's got me trippin'.” You did.

I believe you.

Come on. Everybody knows that song.

Casey, what'd you get me for Valentine's Day this year?

Kevin, you know I'm spoken for. You forget yourself, sir. Now let's talk about AI again.

Yes. So we have a new segment this week called One Good Thing. This is exactly what it says on the box. You're gonna share one good thing in tech that has caught your attention recently, I'll share one, and we'll talk about them for a few minutes, and then let everyone go enjoy their Valentine's Day.

Sounds like a great time to me. Kevin, shall I go first?

Yes. What is your one good thing?

6. Spotify Builds Better Playlists

So this is one that has been flying a little bit under the radar. It is a new feature in Spotify, and it is only available in a few countries—the U.S., Canada, New Zealand, I believe—and it's only available to premium subscribers. So there's a little bit of a bar if you wanna try this one, but in my experience, it has been well worth it.

The feature is called Prompted Playlists. Have you seen these?

I read about them in your newsletter, but tell me more.

So from time immemorial, Kevin, we have all wanted the perfect playlist, and we have devoted countless hours to crafting them manually inside iTunes, Spotify, whatever music system we were using at the time. But there are so many things that this system misses, and what I have found is that Prompted Playlists are a way to solve this problem.

Here's how it works. You open your Spotify app. There's a tab somewhere there called Create. You go to Create, and if you have it, you will see Prompted Playlists in there, and it will show you a text box that looks exactly like ChatGPT. And this is basically a genie that you can throw a wish into and say, “I would like a playlist like this,” and then Spotify will go forth and do its best to create that playlist.

Now, I'm looking at you, and I feel like you might be a little bored so far.

No, I'm not bored.

Okay.

I'm thinking about my own version of this and what I would use it for, but keep going.

Well, I'll tell you how I used it. I am a music nerd, and back in the ’00s, I used iTunes to create these playlists that did something essential for me, which was they would keep track of my favorite songs and how recently I had listened to them. And when it had been too long since I last heard my favorite song, it would just put those together in an automated playlist.

So, throw it back into the rotation.

Throw it back in the rotation. And while I vastly prefer the streaming era to the iTunes era in many ways, this is just something we lost. We took a very simple rules-based technology, we threw it out the window, and now we're having to recreate it using something vastly more complicated.

But as soon as I saw that these playlists came out, I wanted to see if I could get it to recreate the iTunes playlist of my dreams, and I wrote a very enthusiastic newsletter about this the other day. I will say my experience has been tempered somewhat in recent days, but maybe I should tell you how I use this, in case anybody else might wanna try something similar.

Please.

So what I did was say, “Show me songs I've listened to at least 20 times but not in the past 2 months. Please don't repeat albums, and create a well-sequenced playlist drawing from this set rather than just ranking by play count.”

This was able to give me the playlist that I was looking for. It was songs that it knows I like ’cause I played them a bunch, and I haven't listened to them in a while.

And sometimes when you use an LLM, Kevin, they will lie to you. So I actually called up Spotify, and I said, “Put me on the phone with somebody who can explain to me whether this is actually working. Is it actually using my user listening data?”

And I wound up talking to the VP of personalization over there, a woman named Molly Holder, and she confirmed that, yes, when you type into Spotify, if you want it to use your listening data—and in my case, I have listening data on Spotify going back more than a decade—it actually will do that.

And this just enables all sorts of fun things. She was telling me some people have used this playlist to say, “Make a playlist that is the opposite of my taste.”

Hmm.

And it will try to get you as far outside of your filter bubble as it can take you.

And if you're listening to the Hard Fork podcast because you gave your Spotify a thing that said, “Make a playlist with the opposite of my taste”—

Welcome.

—and it led you here, welcome.

Welcome.

Welcome.

You're safe now.

Yes.

We don't know what you were listening to before.

Yeah.

Wait, what is the opposite podcast to Hard Fork?

Uh—

The Megyn Kelly Show.

The Megyn Kelly Show.

Yeah.

The Megyn Kelly Show.

So, anyway, I encourage you to have fun with this. Some other things you might wanna try: Molly was telling me if you're traveling to a new country, you might say, “Make me a playlist of the top hits in this country,” or, “Make me a playlist of some very popular songs in this country over the past couple of decades.” That tends to work.

You can also go really abstract. You can say, “Make me the perfect playlist for eating fish tacos on the beach,” and just see—

Hmm

See what happens. The thing I like about this is it's a real canvas for creativity, and it is anti-slop. I wrote about this in my column. You have this great term, machine drift—

Mm-hmm.

—which is the process where an algorithm grabs ahold of you and leads you somewhere that you might never have wanted to go. This is anti-machine drift. This is you saying, “Hey, you already know a lot about me based on what I chose to listen to. I want to use that as the foundation to find more cool stuff that I might like.” So this has been one of those AI tools that I actually found quite empowering in my life.

It hasn't been perfect. It started to break in a couple of ways that have been disappointing me over the past few days, but in general, I would say this is a cool feature. If you have it on Spotify, you should probably give it a try.

That's very cool. I like that. It gives me an idea, because I have a niche musical fascination that I'm now wondering if this can handle. Have I told you about my thing about songs where the titles don't appear in the lyrics?

No, you haven't.

Okay. For some reason, I love songs with titles that don't appear in the lyrics.

Give us some examples.

“Bohemian Rhapsody.”

Mm. Yeah.

“Day in the Life.” “Annie's Song.”

Mm-hmm.

There are lots of these songs that have a descriptive title, and they're not in the lyrics. Let me see what happens if I go into Spotify. Where do I find this?

If you tap Your Library, the tab there, you'll see a big plus button at the—

Okay.

—upper right-hand corner, and you should see Prompted Playlist with beta.

AI Playlist, okay.

And so you'll tap on that.

So make me a playlist of songs whose titles do not—“Bullet with Butterfly Wings” is another one.

Oh, another good one.

—appear in the lyrics of the song. Maybe I should give it an example.

Yeah.

Like “Bohemian Rhapsody.” I realize this is very niche, but I'll be very impressed if it can do this.

Here's why I think this might work: Prompted Playlists have what Molly called world knowledge. Basically, this feature has data that goes beyond song data. It actually knows things about the world in the same way that an LLM might. I bet there are people who have written about songs whose titles do not appear in the lyrics, and maybe that'll find its way into your playlist.

Okay, so it's creating a playlist called “Song Titles That Mislead.” It says, “Identifying popular songs, filtering songs by lyrics.”

These will take a couple of minutes to create. Another feature that I like about them is you can set them to update every day. This was really important for my playlist where I'm trying to listen to stuff I haven't listened to in a while. Every morning when I wake up now, it says, “Hey, here's a bunch of stuff that's brand-new.”

I'm trying to listen to this playlist basically every day, and you can set it to update automatically.

That's cool.

You can even pick the day of the week you want it to update.

That's cool.

Yeah.

So you could do songs that are about a day of the week and have it auto-update.

Yeah.

You could have your classic Friday songs that update every Friday. Casey, would you believe it is killing it?

Is it really?

“Baba O'Riley.”

Oh, yes.

“Smells Like Teen Spirit.”

Yes.

“For What It's Worth.”

Yes.

“Sympathy for the Devil.”

These are so many great songs. Would you mind actually just singing a quick medley of those songs that you just named?

Wait, this is amazing. It got all of them right.

Mm-hmm.

“The Wait,” “Number 9 Dream,” “White Rabbit,” “Unchained Melody.” It is doing something that I have been wanting for years. This is cool.

Yeah, so I'm telling you, it's a magic thing. This is one where the limit is only your creativity and your imagination, so if you have Spotify Premium, go nuts, my friends.

Okay, that is a cool thing.

Now, what do you have for us, Kevin?

7. AI Listens To Whale Song

So, Casey, I've got a whale of a story for us today. This comes to us from the great minds over at Google, who recently put out a paper about the use of AI to understand and interpret whale song and other underwater noises. This is a new bioacoustics foundation model called Perch 2.0.

Mm-hmm.

If I had to summarize this, I would say this is not a fluke. We're not spouting nonsense free Willy-nilly. This is a new kriller app for AI.

Very good. No, sir. Very good.

Thanks.

Very good.

Basically, this is a paper about a new foundation model that they have built over there that allows them to categorize underwater audio samples from whales, dolphins, orcas—you name it. What's really interesting about this is that it is not trained on whale song or any other underwater noises. It's actually trained on birdsong.

They have found that these same sorts of embeddings and techniques that had been trained on birdsong were also able to consistently label and categorize underwater noises. So it's a kind of transfer learning. When you make these models big and general, if you give them one task, sometimes they also learn how to do related tasks.

In this situation with Perch 2.0, they were impressed and surprised at how good this model was at interpreting the underwater sounds that they were giving it.

Well, what are the whales saying exactly?

This paper is really just describing a method of classifying sounds rather than understanding what they map to in terms of speech. We're still not quite there with that, although there are a bunch of projects, including the Cetacean Translation Initiative, that are trying to understand the songs and noises produced by sperm whales.

But this is basically giving scientists and marine biologists a new set of tools to be able to, if they hear something that they don't recognize, classify it, to maybe say, “This comes from this specific kind of creature.” That will help them detect and classify sounds going forward.

Wow.

Another thing I appreciate about these scientists is that they also have a sense of humor. Their paper is titled “Perch 2.0 Transfers Whale to Underwater Tasks.” They also make a reference to something called the Bit-Hern method, which is a play on a famous AI paper called “The Bitter Lesson.”

They're basically saying that some of the principles we're finding with large language models, where if you make a model better at coding, it also gets better at math or some other related task, also apply to things in animal studies. If you make a model better at classifying bird sounds, it also gets better at classifying underwater sounds.

I don't know what's next for this particular project. This seems like an active area that a lot of companies or organizations are involved in. We may be getting close to understanding more about birdsong or whale speech.

But I just thought it was interesting—the idea that there is something generalizable about understanding animal sounds as a whole, where you can take a model trained on bird sounds, use it to analyze underwater acoustic data, and find that it actually outperforms a lot of the more specific models that are just trained on whale noises.

Well, thanks for the deep dive into that whale paper, Kevin. Did you hear about the researcher who found himself missing a whale?

No.

Yeah, he had a cetacean needed.

All right. That's one good thing.