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Sharp Tech · · 27 分钟

(预告)Nvidia应对资本约束的答案、Google的人才流失与发展方向,以及关于AI写作、Vision Pro、Vibe Coding的问答

Andrew SharpBen Thompson

播客
TL;DR
  • Ben认为,继算力和电力之后,AI基础设施扩张的硬约束就是钱本身。 他借用铁路类比,因为1873年的根本问题“是全世界没钱了”——一年前,超大规模云厂商还在用自由现金流支付,因此泡沫论被驳回;但“我们差不多在9个月里就把债务用光了”,去年下半年和今年上半年新增的债务“可能很快就接近1万亿美元”,而发行方的资产负债表正“越来越难看”。
  • NVIDIA与Apollo、BlackRock、Blackstone、Brookfield、Goldman Sachs和KKR新设的、规模超过5000亿美元的融资平台,意在把AI重新归类为需要长期资本的基础设施。 Jensen Huang的论点是“大家都把AI想错了”——GPU的使用寿命比想象中更长,CUDA还会持续提升其效用,因此这类资产适合养老金资金,后者传统上会投资收费公路。Ben拉远镜头看:之所以现在提出这套说法,“是因为所有短期资本都已经用完了”。
  • A100这个证据点——CoreWeave称这些6年前、已完全折旧的芯片如今签下的租约价格反而更高——并不能证明Jensen想证明的事情。 Ben的解释是,转向液冷后,GB200和即将推出的Vera Rubin无法装进旧式风冷数据中心,因此这些设施可能搁浅,A100反而可能继续存在,因为“没有替代品”。但一旦算力供给充足,“老算力会很快退役”。
  • 今天的算力稀缺,源自2024年前的决策;而高度同向的信号,正是繁荣—萧条周期得以发生的原因。 所有人同时看到需求超过供给:“信号可能是5倍,但10家公司都去投资,最后建出的容量就是所需容量的2倍”——因此,当前的供需环境并不能代表2年、3年或30年后的情况。
  • Ben相信这套基础设施最终能赚回成本,但对实现这一点的时间确定性持悲观看法。 与铁路不同,AI可能具备数字产品式的可扩展性——“这些东西现在还不完全奏效……但已经相当好用了,而且进展快得不可思议”——但“判断正确还不够,关键在于时点”,风险在于投资转化为利润之前出现“资金真空”,让资金先一步耗尽。
  • 微观层面看,LLM把NVIDIA股价送上月球,却同时削弱了CUDA的护城河。 开发者平台已经上移到远高于CUDA的抽象层——“如今没人写AI应用还在使用CUDA”;应用要么调用OpenAI或Anthropic API,要么运行在Trainium上的Bedrock,完全与芯片解耦——因此Ben认同Andrew Sharp的判断:这套融资平台部分是防守性举措,因为对成本更敏感的客户正转向Google的TPU。
摘要 · 为研究而整理的核心内容

1. 真正的问题不是算力或电力,而是没钱之后会发生什么

  • 本期是读者来信问答,开场是一封来自Andrew(不是DC那位)的邮件:NVIDIA新公布的融资平台由Apollo、BlackRock、Blackstone、Brookfield、Goldman Sachs和KKR参与,调动“超过5000亿美元的第三方资本”,这是否让人联想到将按揭重新证券化为CDO、最终为次贷危机埋下伏笔的做法。
  • Ben的宏观框架围绕他“不情愿地”转发的铁路类比展开(连Satya Nadella都引用过):1873年的根本问题“是全世界没钱了”。一年前,当企业还在用自由现金流支付时,你不能把这叫作泡沫——“一旦开始借债,我们就得谈谈了。”随后,“我们差不多在9个月里就把债务用光了”,规模“可能很快就接近1万亿美元”;这些债务由优质企业筹集,但它们的资产负债表正“越来越难看”。
  • 两位主持人顺势邀功:他们一周前在Madison就预测贷款会收紧。“我们干得漂亮。”

2. Jensen的论点:AI是长期基础设施,值得长期资本

  • 尚未被动用的资金池是长久期资本,即养老金资金;养老金最经典的投资是收费公路。Ben还绕到所谓“医生计划”,即专为起步较晚的高收入者设计的追赶式养老金安排,以解释这套机制。养老金理论上很适合铁路:资金必须长期存在,但回款释放缓慢。
  • Huang的帖子说:“大家都把AI想错了”——这是一项长期投资:GPU的使用寿命比想象中更长,CUDA会持续提升其效用,数据中心外壳则是30年期资产。Ben拉远镜头看:“说到底,是因为所有短期资本都已经用完了。”
  • Ben认为这与Google的股权融资形成了“漂亮的对称性”:他此前将其比作Berkshire用高毛利See's Candies的现金流收购BNSF——后者是毛利率更低、但能产生绝对金额高且可预测现金流的业务。

3. A100证据真实,但不具代表性

  • Ben认为这套编排绝非巧合:Huang先提出论点,随后CoreWeave在财报中重点宣传A100——这款上一代芯片已有6年历史,如今“签下的租约价格比以前更高”,且已经完全折旧,几乎就是纯利润。乍看之下,“确实是很有说服力的论据;只是有几个问题。”
  • 第一个问题是,行业转向液冷后,GB200和即将推出的Vera Rubin无法装进旧式被动冷却数据中心(H系列可能采用风冷,也可能是风冷和液冷各半)。这些设施可能直接搁浅,A100反而可能继续留在原位,因为“没有替代品”——在算力稀缺的世界里这没问题,但“不能代表你今后对GPU应有的预期”。
  • 第二个问题是,今天的供给来自2024年及更早的决策,而交付周期长达2年;当时市场还在“为资本开支抓狂”,企业唯一的错误只是没有投得更多。但当所有人都收到同一个信号时,结果就会变成:“信号可能是5倍,但10家公司都去投资,最后建出的容量就是所需容量的2倍。”如果GB200变得充裕,“老算力会很快退役”。

4. 牛市逻辑并非荒谬,但判断正确还不够

  • Ben指出,铁路和AI的区别在于:铁路收入端没有任何加速手段——地形恶劣、土地需要开发、列车数量有限;AI却可能具备数字产品式的可扩展性,尤其是AI自己编写程序,或者被“放进一家公司”,自行创建代理。“这些东西现在还不完全奏效,但……已经相当好用了,而且进展快得不可思议。”一位邮件读者因为Ben花了6个月才开始Vibe Coding而骂他是卢德分子,Ben承认这批评有一定道理。
  • 不可回避的数学是:供给增加会压低价格;押注的是需求增速会更快。债务也不可能永远为这些投入提供融资——“总有一天你得真正赚到钱。”Ben的底线是:“我相信这些东西最终会赚回成本。问题是,它能不能及时赚回成本,避免出现一个我们把钱用光的资金真空?”Andrew将其翻译成:“一大批接盘者。”

5. 微观故事:LLM把平台层推到了CUDA之上,这笔交易部分是防守

  • Andrew的判断——Ben称之为“关于NVIDIA自身的问题”并表示认同——是,随着所有客户都开始在意成本、Google逐步上线TPU基础设施,NVIDIA希望推动客户继续基于NVIDIA的硬件和软件扩建基础设施。
  • Ben回顾称,ChatGPT出现前的GTC大会什么并行计算库都拿出来讲;他记得GTC 2024反常地无聊,因为LLM虽然把股价送上月球,“其实对NVIDIA不利”——开发者平台已经上移到远高于CUDA的抽象层。“如今没人写AI应用还在使用CUDA”;应用要么调用OpenAI或Anthropic API,要么运行在Trainium上的Bedrock,搭配中国开源模型,完全与芯片解耦。NVIDIA的护城河“已经大幅削弱”。
  • Ben坚持要加上的前提是:NVIDIA在构建CUDA时差点把公司做垮,当时没人理解它为什么要做这件事;NVIDIA股价最近一次触底还在2022年10月——就在ChatGPT发布前3周,Ben写下《NVIDIA在硅谷》(NVIDIA in the Valley)之时。“他们凭借25年来承担巨大风险赚到的每一美元,都是应得的。”
Andrew Sharp

Hello, and welcome to a free preview of Sharp Tech. Hello and welcome back to another episode of Sharp Tech. I'm Andrew Sharp, and on the other line, Ben Thompson.

Ben, how are you doing?

Ben Thompson

I'm doing okay, Andrew. I feel a little bit in a funk. There's been some travel going on. It's kind of dreary outside. The Brewers are terrible. I'm trying to figure out what is causing what.

But it's okay.

Andrew Sharp

But here we go.

Ben Thompson

We'll make it happen. That's right.

Andrew Sharp

You know what I feel? I feel FOMO because we were together in Wisconsin last week, and I feel like we could have put a call in to Mark Walter to see whether he was interested in selling the Lakers.

Ben Thompson

To us.

Andrew Sharp

Sounded like an asset he needed to move pretty quickly.

Ben Thompson

Yeah.

Andrew Sharp

Maybe we would've gotten lucky, could've beaten Kushner to the punch. Alas, here we are, humble podcasters once again.

Ben Thompson

Well, the big question then—not to dive into a totally random aside—but Josh Kushner—

Andrew Sharp

Mm-hmm.

Ben Thompson

Not Jared—Josh Kushner is now one of the owners of the Los Angeles Lakers. Thrive Capital is kind of on the cutting edge—the new generation of VC companies. They're doing very well for themselves.

Andrew Sharp

Sure.

Ben Thompson

I do think their largest holding is OpenAI, so maybe the real bubble concern now is whether anything happens to the Los Angeles Lakers if everything goes sideways.

Andrew Sharp

Well—

Ben Thompson

We'll have to keep an eye on it.

Andrew Sharp

God willing, that would be one benefit of the bubble bursting, so let's see what happens. For now, Ben, we're gonna do all mail on this episode, and I'll tell you why: the last 2 episodes we've recorded, we've gotten so deep into various conversations that we've hit hardly any mail. So we'll try to remedy that today, and we'll start with an article you wrote this week.

Ben Thompson

Are you telling me I need to not monologue so much?

Andrew Sharp

That's right.

Ben Thompson

Keep it short.

Andrew Sharp

Be on your P's and Q's.

Ben Thompson

Keep it super short.

Andrew Sharp

Let's hit as many of these questions as we can.

Ben Thompson

Yeah, we'll see how it goes.

Andrew Sharp

We'll see. NVIDIA announced partnerships this week with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs, and KKR—a super team—to establish an independent financing platform designed to mobilize over $500 billion of third-party capital to support the build-out of AI infrastructure over time. That's NVIDIA's announcement.

Part of that plan, as I understand it, involves shifting GPU depreciation risk away from traditional lenders in a bit of innovative financial engineering that I hope you can explain for me, because I'm still a little confused about what the plan is there.

Ben Thompson

Hey, this is American greatness at play. We can invent a very expensive thing to spend money on and invent incredibly convoluted ways to pay for it.

Andrew Sharp

Sure. Great.

Ben Thompson

Exactly.

Andrew Sharp

God bless America. So, Andrew, in response to the article you wrote about this on Tuesday—

Ben Thompson

Wait, is this Andrew in Washington, DC? Just to clarify.

Andrew Sharp

This is a different Andrew, although—

Ben Thompson

Okay.

Andrew Sharp

Look, this Andrew also has lots of questions about what this actually entails. Andrew asks, “Can CUDA really generate earnings growth at a rate that outpaces depreciation of the GPUs? I'm being very unscientific about this, but it feels to me like there's an order-of-magnitude difference in there, and not in CUDA's favor.

“The conclusion of your article on Tuesday carries echoes for me of the re-securitization of mortgage instruments into CDOs and credit default swaps that created the conditions for the subprime loan crisis and the global financial crisis. Do you see any parallels?

“In seeking to expand the breadth of available capital, is Huang creating the preconditions for a subsequent cascading collapse? Perhaps more interestingly, is there a feasible alternative, or is this just the way the bubble expands?”

So what do you think, Ben? Take it in whatever direction you prefer.

Ben Thompson

Well, if you let me take it in whatever direction I prefer, we may look up an hour later and not have gotten very far toward the mailbag. There's a macro question about AI infrastructure generally, and then there's a micro question about NVIDIA specifically. Both are at play in what happened this week.

Andrew Sharp

Okay.

1. AI Runs Out Of Money

Ben Thompson

At a very high level, this is where people reach for the railroad analogy. I sort of reluctantly link to it. It's such a good analogy this week, but only because everyone's talking about it.

Andrew Sharp

Mm-hmm.

Ben Thompson

So I had to cite it: even Satya Nadella brought this up on his call. I'm not anything special here.

Andrew Sharp

Everyone's reading the same book.

Ben Thompson

That was just an acknowledgment—

Andrew Sharp

Yep.

Ben Thompson

That this is not—well, not just that, but people have been talking about the railroad thing for a few years now. The book just came out this year, which is fuel on the railroad analogy fire.

But where the railroad point is interesting is that the fundamental issue in 1873 was that the world ran out of money.

Andrew Sharp

Mm-hmm.

Ben Thompson

We've talked about running out of compute, and we've talked about running out of power, but the issue at hand here is what happens when you run out of money? That sounds like an incredible thing to say, given how much money there is in the world, but we talked on this podcast even a year ago—not that long ago—about how you can't really call it a bubble when these companies are paying for this out of their free cash flow, right? What's the spillover—

Andrew Sharp

Sure.

Ben Thompson

That we're worried about?

Andrew Sharp

What's the risk they're assuming in that scenario?

Ben Thompson

That's right. It's like once we start getting into debt, then we need to have a conversation. The crazy thing is we blew through debt in 9 months. The amount of debt that was raised in the second half of last year and the first half of this year is in the hundreds of millions, probably soon to be approaching a trillion dollars.

Andrew Sharp

Mm-hmm.

Ben Thompson

It was raised by big companies with great balance sheets, or great businesses, I should say. The balance sheets are getting sketchier and sketchier.

Andrew Sharp

Money-printing businesses. So they're real—

Ben Thompson

Right.

Andrew Sharp

Businesses.

Ben Thompson

At some point, you run out of people willing to give you money.

Andrew Sharp

Totally.

Ben Thompson

And—

Andrew Sharp

I mean, we talked about this a week ago in Madison, where we were discussing how the lending environment will tighten, and hyperscalers—

Ben Thompson

Good job by us.

Andrew Sharp

Yeah.

Ben Thompson

Yeah, good job by us, foreshadowing this announcement. But there's still lots of money out there.

Andrew Sharp

Mm-hmm.

Ben Thompson

There is money that traditionally goes to large, long-running infrastructure projects because that money itself is a long-term liability. The classic example here is the pension fund.

Andrew Sharp

Mm-hmm.

Ben Thompson

You're paying into your pension over time. Your employer is paying into your pension over time. I actually know a surprising amount about the mechanics of this because, for one-person businesses, pensions are actually the best possible retirement plan.

Andrew Sharp

Ah.

Ben Thompson

For one-person businesses, you could contribute a much greater amount than with a traditional retirement plan before taxes, and shift your tax liability window—all these things that go into it. It's actually called the doctor plan because doctors are the most frequent users.

Andrew Sharp

Okay, yeah.

Ben Thompson

What happens with a doctor is that you're in school for a very long time, so you start making money relatively late. But once you make money, you usually make a fairly decent amount of money. So it's a catch-up plan where you can put way more money into retirement—

Andrew Sharp

All the money—

Ben Thompson

That's right.

Andrew Sharp

You weren't saving in your late 20s as you were toiling through school and residency.

Ben Thompson

That's right.

Andrew Sharp

Okay.

Ben Thompson

It's interesting because it's a hangover from old-school pension plans that aren't really in favor anymore. But that's money that has to be there in the long run, but it doesn't have to be paid out for quite a while.

Andrew Sharp

Mm-hmm.

Ben Thompson

These are the sorts of investments that money wants to go into. A toll road is the classic pension investment, where you're putting a lot of money to work, but the predictability and understandability of the long-term payback is very clear.

Andrew Sharp

Yeah.

Ben Thompson

And it’s going to pay back over a very long time, and you’re going to make a lot of money in the long run, but you have to have very patient capital because pensions, in theory, would’ve been a good match for, say, railroads, right?

Andrew Sharp

Mm-hmm.

Ben Thompson

Because the problem with the railroad is you build it, and you might not really get your money back for 30 years. And this is the beautiful symmetry, because I think this NVIDIA deal is symmetric with the Google equity issuance, in which I wrote about Berkshire Hathaway and its shift from See’s Candies, a very high-margin business, using that cash flow to get into BNSF Railway, which is a lower-margin business, but the absolute—

Andrew Sharp

Stable.

Ben Thompson

—the cash that’s thrown off—

Andrew Sharp

Predictable.

Ben Thompson

—is very high.

Andrew Sharp

Yeah.

Ben Thompson

Right. And the analogy there is, to what extent is Google making the same shift? I think that’s a very pertinent point to this NVIDIA thing, which we can circle back around to. So you have this long, patient capital that is a very good alignment for long-running investments.

Andrew Sharp

Mm-hmm.

2. Jensen Recasts AI As Infrastructure

Ben Thompson

And what you had in this post by Jensen Huang is him trying to make the case that you’re all thinking about AI wrong.

Andrew Sharp

Hmm.

Ben Thompson

It’s not a short-term investment. It’s actually a long-term investment. And if you put NVIDIA GPUs in, they run for a very long time—longer than you think—and we make them better with CUDA over time.

This is sort of building on the hyperscalers’ argument, which is, look, the data shells, the actual buildings, are 30-year investments. We’re only buying GPUs right when we need them, so they’re kind of aligned but a little misaligned in that regard. The case being made here is that this is a long-run investment that deserves long-run capital.

If you zoom out, it’s like, yeah, because all the short-run capital has been used up. That’s sort of the case being made here. Now, is the case valid?

Andrew Sharp

Yeah.

Ben Thompson

Is—

Andrew Sharp

Well—

Ben Thompson

—that sort of the next question—

Andrew Sharp

—the lenders’ concern—

Ben Thompson

Sorry, Ben in Madison wants to email and say—

Andrew Sharp

Do we buy it?

Ben Thompson

“Hi, guys. Is this case valid?” Yeah.

Andrew Sharp

Well, in terms of the invalidity, or potential invalidity, one of the concerns is that the GPUs that any of these companies—any of these infrastructure companies—are buying from NVIDIA burn out before the patient capital can realize the upside.

Ben Thompson

Or not just that, but NVIDIA comes out with new GPUs—

Andrew Sharp

Right.

Ben Thompson

—that make your own GPUs obsolete.

Andrew Sharp

They’re obsoleted. Exactly.

Ben Thompson

Right?

Andrew Sharp

And so—

Ben Thompson

So—

Andrew Sharp

—NVIDIA’s trying to guard against that risk, correct, and try to allay some of those concerns?

Ben Thompson

Yeah. NVIDIA’s trying to do a lot of things, most importantly preserving its competitive position and margins.

It’s kind of an interesting point, a big talking point that Jensen Huang raised, and that was repeated on the CoreWeave earnings call. I don’t think it was an accident that these happened back-to-back. Jensen Huang comes out and makes this case. Then CoreWeave comes out and says in its earnings, “We have A100 chips that we are contracting out at a higher rate than before.”

Andrew Sharp

And they’re working great. Yep.

Ben Thompson

I think that’s absolutely believable. It better be—they said it in their earnings, right?

Andrew Sharp

Yeah.

Ben Thompson

It makes sense. Compute is in such demand. There’s already installed compute, even if that compute is 6 years old. I think the A100 hit, you know, in 2000—

Andrew Sharp

Yeah, it’s a previous generation, for anybody who’s not clear.

Ben Thompson

Right.

Andrew Sharp

But it’s still being utilized.

Ben Thompson

So on the surface, it’s a great case. It’s like, look, people are out there saying GPUs only last 2 to 3 years. Actually, here’s an example of a chip that is 6 years old signing contracts right now.

Andrew Sharp

Still comes with demand, yep.

Ben Thompson

Those contracts are worth more than what the contracts were previously. They’re actually increasing in value. And by the way, these are fully depreciated assets. All the cash they’re earning is pure profit. This is a long-term asset.

Andrew Sharp

Hmm.

Ben Thompson

On the surface, it’s a pretty good argument. There are just a couple of problems.

Andrew Sharp

Okay.

3. Water Cooling Strands Old GPUs

Ben Thompson

Problem number one: A big shift that has happened in the last couple of generations has been a shift to water cooling, which requires entirely new kinds of data centers. You can’t just take your GB200s or the upcoming Vera Rubin and slot them into the old data center.

Andrew Sharp

Mm-hmm.

Ben Thompson

They actually need water cooling, and this requires entirely new ways of putting servers together. Facebook had this whole open-source, open-data-center thing. It had this concept that it could manufacture data centers very rapidly. It was this 2-story sort of thing—I think it was 2 stories, or whatever—but it all depended on passive cooling.

Andrew Sharp

Okay.

Ben Thompson

So one question I have about the A100 case—and I think the H100 generation might also be air-cooled, not water-cooled, or maybe it was half and half—is whether the reason those are staying in place is because there’s no replacement for them.

Andrew Sharp

Hmm.

Ben Thompson

You have data centers that are built around a particular assumption about cooling. New GPUs don’t fit that assumption, so that data center is actually stranded.

Andrew Sharp

They’re stuck—

Ben Thompson

So, sure—

Andrew Sharp

—with the A100s for life because of the way—

Ben Thompson

Yeah.

Andrew Sharp

—the data center was built.

Ben Thompson

That’s right. So on one hand, in a compute-scarce environment, absolutely, they can keep selling them.

Andrew Sharp

Mm-hmm.

4. Compute Demand Could Overshoot

Ben Thompson

But the A100 is not representative of what your expectations should be for GPUs going forward.

Andrew Sharp

And it’s not necessarily—

Ben Thompson

Because—

Andrew Sharp

—dispositive as to the question of whether this will still have utility—

Ben Thompson

That’s right.

Andrew Sharp

—in a market.

Ben Thompson

This doesn’t undo it. The fact of the matter is that A100s are being sold for more than they were before because compute is scarce. But that gets to the next question: The available compute today is a function of decisions that were made in 2024 and before.

Andrew Sharp

Mm-hmm.

Ben Thompson

Right? It takes about 2 years to bring these online. And, of course, back then, the market was, for the record, freaking out about CapEx.

Andrew Sharp

Yeah.

Ben Thompson

Everyone who spent money on CapEx was right. Actually, no, they were wrong. They were wrong because they didn’t spend enough on CapEx. They should have spent more in 2024.

But everyone has these signals. Everyone’s talking about how demand exceeds supply, but everyone’s getting the same signal at the same time. A reasonable concern from the market is, okay, if one company was getting this signal, then yes, it can invest appropriately. If 10 companies are getting this signal and they invest, do we overshoot?

Andrew Sharp

Hmm.

Ben Thompson

This is how the boom-bust cycle happens: Everyone’s getting the same signal. That doesn’t mean the signal is a 10× signal. It might be a 5× signal, but 10 companies invest, so you end up with double the capacity that you need.

Andrew Sharp

Right.

Ben Thompson

That’s another concern: The supply-and-demand environment right now is not necessarily representative of the supply-and-demand environment in 2 years, 3 years, or 30 years—however long you want these long-lived assets to be considered over.

Andrew Sharp

And that scenario—

Ben Thompson

Yeah.

Andrew Sharp

—would involve several companies bowing out of some of these infrastructure build-outs and the race to the frontier. Is that right?

Ben Thompson

What it would entail is that your A100s are not going to be getting contracts if there are a gazillion GB200s available.

Andrew Sharp

Hmm.

Ben Thompson

Right?

Andrew Sharp

Okay. Yeah.

Ben Thompson

They’re available as a function of there not being compute. If there’s an abundant amount of compute, the old compute is going to get retired very quickly.

Andrew Sharp

Yeah.

Ben Thompson

So again, I’m not saying the argument being put forward is wrong. There’s a lot of weight being hung on these A100 contracts that I’m just saying are not necessarily going to be representative in the long term.

Andrew Sharp

Hmm.

5. AI Demand Faces A Timing Test

Ben Thompson

The pushback is that we are so short on compute, we’ve barely scratched the surface of what these things can do. Actually, it’s not just that in 2 years we’re not going to have a surplus; we’re still going to be in a shortage.

And by the way, that might be true. The extent to which the possibilities are barely being tapped as far as AI—particularly once we get to purely autonomous functionality, where you don’t need to have a human in the loop—the bull case is not insane. And it’s not like a railroad.

This is the distinction from the article—the railroad article. There’s just no way to accelerate the revenue-generation potential of a railroad.

Andrew Sharp

Railroads, yep.

Ben Thompson

You have to actually—

Andrew Sharp

It’s closer to a toll road.

Ben Thompson

That’s right. You have to actually build it across brutal terrain—

Andrew Sharp

Yeah.

Ben Thompson

—which takes a very long time. Then you actually have to develop the land that you got for it. The land has to build up productive functions such that it starts using—

Andrew Sharp

You need trains.

Ben Thompson

—in the physical world, things—

Andrew Sharp

And routes.

Ben Thompson

—are slow.

Andrew Sharp

Yeah.

Ben Thompson

That’s right. And even then, say you instantly had total saturation all over the railroad, you could only run so many trains.

Andrew Sharp

Mm-hmm.

Ben Thompson

You have to build trains. Whereas with AI, the scalability capability, if this stuff starts working, gives you all the benefits of any digital good, right? What’s the idea of software? You write software once. It’s instantly, infinitely duplicatable. It can be used everywhere.

Andrew Sharp

Yep.

Ben Thompson

There are aspects of that to AI, particularly when you think about the concept of AI improving itself, AI writing its own programs, AI being set loose on a company and creating agents on its own—

Andrew Sharp

Mm-hmm.

Ben Thompson

—that figure out all the functions of it. Again, none of that quite works now, but it’s working pretty well, and it’s accelerating unbelievably rapidly. I think we have an emailer in here saying that I’m a Luddite because I took too long to vibe code, which I’ll push back on in a little bit. But it speaks to the point that I’m sorry, my 6 months was too slow for you, and it’s kind of a valid point, right?

Andrew Sharp

Yeah.

Ben Thompson

The speed with which this is moving is a very real thing, but it’s not a slam-dunk case at all. Also, there’s a real tension: bringing more supply to market will depress prices.

Andrew Sharp

Mm.

Ben Thompson

Now, you can argue that demand is so high that prices will still go up because demand will accelerate more than supply.

Andrew Sharp

Yep.

Ben Thompson

But they’re not going to go up as much as if you did bring more supply to market. This is just a math function. The price depends on how much supply you have. It also depends on how much demand you have. The bet is that demand is going to—

Andrew Sharp

Be insatiable, yeah.

Ben Thompson

—not just increase faster than supply, but increase even more, such that it doesn’t matter how much NVIDIA produces; the price is going to go up. And maybe that will be the case. But the other question is just this timing question. This gets back to the amount of capital in the market. In the long run, you can’t be funding stuff with debt forever. At some point, you need to actually make money, and that money gets cycled back into buying new stuff.

Andrew Sharp

Mm-hmm.

Ben Thompson

And that, I’m sure, is going to happen. But, like we talk about with stock picking, it’s not enough to be right; it’s about timing.

Andrew Sharp

Yeah.

Ben Thompson

The big question with these capital issues is, I believe this stuff will pay for itself. The question is, will it pay for itself in time to avoid an air pocket where we run out of money?

Andrew Sharp

Run out of money and leave a whole bunch of bag holders. Sure.

Ben Thompson

That’s right.

6. NVIDIA Defends Its CUDA Moat

Andrew Sharp

Well, and one other question before we move on. There’s an element of this that read to me, in reading your article, as sort of a defensive move from NVIDIA as Google brings all this infrastructure online, and you’ve got 2 dominant AI players. As everybody becomes more cost-sensitive, there’s going to be an increasingly urgent push to get on TPUs as opposed to NVIDIA chips. So NVIDIA wants to facilitate building out with NVIDIA hardware and NVIDIA software. Does that make sense? Did I read that correctly?

Ben Thompson

Yeah, so that gets to the micro question—the NVIDIA-specific question. This is a question, by the way, we’ve been talking about for a few years now.

Andrew Sharp

Mm-hmm.

Ben Thompson

I think it was GTC 2024, so it was about 15 months after ChatGPT had come out, when NVIDIA was truly a stock aflame.

Andrew Sharp

Astride the world.

Ben Thompson

That was the—

Andrew Sharp

Yep.

Ben Thompson

—that was the GTC where Jensen Huang was at the SAP Center in San Jose, the hockey arena.

Andrew Sharp

Yep.

Ben Thompson

And it’s like a rock star thing, right? It’s like the—

Andrew Sharp

I think he may have also signed someone’s boobs at that GTC.

Ben Thompson

That was actually—no, I think that was in Taiwan when that happened.

Andrew Sharp

Okay.

Ben Thompson

But I might be wrong.

Andrew Sharp

Either way, same era. NVIDIA—

Ben Thompson

Yeah.

Andrew Sharp

—just owning the universe at that point.

Ben Thompson

And I remember that was kind of a boring keynote in a way that NVIDIA’s GTC keynotes were not boring.

Andrew Sharp

Mm-hmm.

Ben Thompson

Because before ChatGPT, they knew they had this incredible computing capability, this highly parallel—what are the things you can do with it? CUDA lets you program it more easily. I wrote an update years ago where someone was like, “How can NVIDIA announce all this stuff? Why can these keynotes be so cool?” Especially because NVIDIA loves doing keynotes. They do keynotes every 6 months, or actually less if you include CES and things like that. Jensen’s up on stage every 3 to 4 months.

Andrew Sharp

That’s true.

Ben Thompson

How does he talk about so many new things? The reason is that it’s all the same thing. Everything is just parallel computing using CUDA, and they’re just making all these libraries—

Andrew Sharp

Mm-hmm.

Ben Thompson

—where they’re just changing a few things, but they’re all the same thing. The reason they were doing that is they were throwing everything against the wall: for every possible application of parallel computing, let’s make a library and see if we can find and get the next market spinning around this, beyond gaming and beyond Bitcoin mining.

Andrew Sharp

It’s funny you say that because, before ChatGPT launched, I remember a GTC that you covered. I don’t know whether I was working with Stratechery at that point, but it just seemed like Jensen was throwing all kinds of crazy ideas at the wall to see what sticks. It was cool. It was like imagining the future. It’s great that he’s got all these ideas. I don’t know how much any of this will actually be real, but he’s clearly thinking about where we’re going to be and how we’re going to be computing 10 years from now. And then ChatGPT blows up maybe 9 months later, and it’s like, “Oh, okay, so this is it.” And NVIDIA’s—

Ben Thompson

Yeah.

Andrew Sharp

—in the catbird seat.

Ben Thompson

But the weird thing about large language models is they were obviously incredible for NVIDIA. That’s why their stock went to the moon. They have been on and off the most valuable company in the world. It was also very bad for NVIDIA, and the reason it was bad for NVIDIA is that the play with CUDA is to build a developer ecosystem on top of CUDA.

Andrew Sharp

Mm-hmm.

Ben Thompson

But CUDA only works on NVIDIA GPUs. So you get CUDA for free, it’s easier to use, and it’s a tremendous investment. NVIDIA almost went under trying to build CUDA at a time when no one understood what they were doing or why they were wasting money on it. And that’s why Jensen Huang will get bristly, particularly when people question their rent-seeking or profit, whatever.

Andrew Sharp

Sure.

Ben Thompson

It’s like, no, they earned their spot fair and—

Andrew Sharp

He was taking the risks.

Ben Thompson

Absolutely. And it shouldn’t be forgotten. They have earned every dollar they’ve gotten through 25 years of taking massive risks. And—

Andrew Sharp

And the stock bottomed out several times along the way as they were doing all this.

Ben Thompson

It bottomed out in October 2022.

Andrew Sharp

Right.

Ben Thompson

I wrote an article 3 weeks before ChatGPT came out, tracing their bottoming-out history and their—

Andrew Sharp

Mm-hmm.

Ben Thompson

—search for what was next.

Andrew Sharp

NVIDIA in the Valley. I remember it well.

Ben Thompson

NVIDIA in the Valley. So, go back to this GTC. I wrote an article at the time called “NVIDIA Waves and Moats.” What was interesting about that GTC was, number one, it was very boring. All the cool stuff kind of got scrubbed out.

Now, Jensen Huang has brought that stuff back. So the last few GTCs, he’s been talking more about other things. Now it comes across as, “Oh, you’re still looking for something beyond the LLM.”

Andrew Sharp

Ah.

Ben Thompson

Because the problem with the LLM is it shifts the developer platform far above where NVIDIA sits.

Andrew Sharp

Yeah.

Ben Thompson

All the activity is happening on top of LLMs. No one who’s writing an AI application today is using CUDA.

Andrew Sharp

Hmm.

Ben Thompson

Some people are, if they’re training their own model and doing some low-level things or non-LLM things. But the vast majority of the energy and all the money and the ecosystem is far removed from CUDA. They have no idea and don’t need to know or care what chips their applications are running on. They’re just on the OpenAI API, or they’re on the Anthropic API.

Andrew Sharp

Anthropic, yeah.

Ben Thompson

Or they’re using Bedrock in Amazon, and it’s sitting on Trainium, and they’re using a Chinese open-source model. It’s totally abstracted away. And this is why LLMs were bad for NVIDIA. Now, again, all the money they made along the way is worth it, but their moat has been tremendously diminished.

Andrew Sharp

Hmm.

Ben Thompson

CUDA’s still a moat if you need to do stuff that requires CUDA.

Andrew Sharp

Right.

Ben Thompson

But the vast majority of stuff and energy doesn’t require CUDA.

Andrew Sharp

All right, and that is the end of the free preview. If you'd like to hear more from Ben and I, there are links to subscribe in the show notes, or you can also go to sharptech.fm. Either option will get you access to a personalized feed that has all the shows we do every week, plus lots more great content from Stratechery and the Stratechery Plus bundle. Check it out, and if you've got feedback, please email us at email@sharptech.fm.