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The a16z Show · · 49 分钟

Salesforce 如何挑选想要收购的 AI 公司

John SomorjaiAlex Immerman

创投/私募AI与软件企业经营投资
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TL;DR
  • Salesforce的收购逻辑,是将稀缺能力与规模化市场触达结合起来。Somorjai强调,收购能让公司借助1.5万名销售代表,更快触达全球客户——“尽可能广、尽可能快”;但完成收购并整合一家公司的流程仍可能需要6到9个月。软件开发成本下降,反而更需要将收购所需时间与内部开发交付的周期放在一起比较。
  • 结果定价让Salesforce能在客户所需席位减少时,继续捕获AI创造的价值。Somorjai称,Fin在14天内完成内部部署,目前处理help.salesforce.com上超过40%的流量,其中65%的问题无需人工介入即可解决。按Immerman的说法,通过“结果定价”,软件可以从劳动力预算中获取更多价值,同时降低客户的总体成本。
  • Slack的收购逻辑后来多了一个Salesforce当初没有预料到的AI角色。Somorjai称,Slack营收已接近收购时的3倍,也是Salesforce增长最快的产品,尽管整合初期花了一些时间。最初的渠道逻辑——“技术很好,却苦于缺乏渠道”(great technology that was starved for distribution)——如今又受益于这样一个界面:人、应用和智能体可以在其中协同工作。
  • Salesforce Ventures瞄准未来的企业级市场,收购只是其投资组合中的一小部分。Salesforce投资的750多家公司中,只有29家被收购;公司在2023年初设立了10亿美元AI基金,同时也在扩大对机器人领域的关注。被问及是否会投资潜在的Salesforce竞争对手时,Somorjai回答:“我觉得我们可能应该这么做。”
  • AI CRM的前景,仍是成熟厂商的自信与创业公司采用潜力之间的一场分歧。Somorjai认为,目前还看不到足够新颖的产品,能支撑一家数十亿美元级别的新挑战者,并表示:“这样的公司太多了。”Immerman则认为,更快的部署、在更低端市场的普及,以及Stripe从小客户起步并一路成长的例子,都说明机会仍在。
  • 高企的私募估值,可能让公司面临可行退出路径不足的问题。Somorjai估计,能上市的公司“可能只有1%甚至更少”;估值超过100亿美元后,潜在买家就所剩无几。他认为行业的清算“不可避免”,但不知道何时到来。Immerman则指出,当下最大的成功案例规模已大得多;Somorjai回应称,这些是罕见的世代级公司,不能与拿到类似估值的普通企业混为一谈。
  • ARR增长可能掩盖足以让收购告吹的问题。Somorjai重点关注客户流失、财务内控和安全;在Salesforce的14项尽调职能中,安全团队拥有一票否决权。一次渗透测试成功访问了目标公司的源代码、CEO笔记本电脑和员工信息,相关风险已“无法挽回”。
摘要 · 为研究而整理的核心内容

1. Salesforce收购的,是时间、触达能力和创业人才

  • Immerman称,Somorjai任内的收购总额接近1000亿美元,仅过去1年就完成了12笔交易。收购方向既来自客户需求,也受Benioff所说的“初学者心态”影响;每笔交易要过3道关:是否符合战略、能否提升客户成功;Salesforce能否凭借兼容的技术和人才加速目标公司的发展;以及估值和增厚股东价值所需时间是否合理。Somorjai认为,最后一关最难,因为“现在什么都贵”。
  • Salesforce的渠道优势很具体:1.5万名销售代表和8000多家ISV合作伙伴。创始人可以选择合作、出售公司或继续独立发展,但若要覆盖小企业、企业客户和全球市场,需要多年时间、追加融资,也要接受股权稀释。Somorjai要问的是:是否值得自己走完这段路,还是直接触达客户,“尽可能广、尽可能快”?
  • 开发成本下降,并没有让自研还是收购变成一道简单的选择题。产品团队会把未来3年的路线图与现有专业能力、稀缺的AI工程师资源放在一起评估;收购从提出想法到完成整合可能要6到9个月,因此内部开发仍可能更快。Listen Labs则提供了相反的例子:Somorjai的团队在10分钟内就上线了一份问卷,“完全不需要任何支持”,随后还在尽调期间用这款产品调查自己的客户。
  • 收购也能为管理团队注入新血:被收购公司的创始人已有4次出任Salesforce首席产品官。Somorjai举例说,David Schmaier创立的Velocity带来了6个行业垂直领域;Salesforce此后又增加了7个,总数达到13个。这笔收购改变了Salesforce对行业特定用例的理解,Schmaier则从首席产品官一路转任首席战略官。

2. 结果定价把AI效率与Salesforce营收连接起来

  • Salesforce的无头平台引出了Immerman对席位数量的疑问:客户使用AI后,是否会需要更少席位?Somorjai提到,公司已经在MuleSoft采用按使用量收费,也正转向按结果收费,例如按已解决的支持请求计费。Immerman的经济学解释是,软件可以从劳动力预算中获取更多价值,同时降低客户的整体销售成本。
  • Service Cloud的AOV接近110亿美元,建立在2008年的一笔收购之上;但Somorjai称,Salesforce无法足够快地自建出AI应用、结果定价和快速部署的新组合。Fin带来了这项能力,也带来一支位于都柏林的AI团队。他也看重创始人Eoghan敢于挑战行业既有者,称对方“真想把我们搅动起来”。
  • Fin平均部署周期为16天,Salesforce内部试点则用了14天。Somorjai称,Fin目前处理help.salesforce.com上超过40%的流量,其中65%的问题无需人工介入即可解决。Qualified则把劳动力替代延伸到销售领域:其智能体Piper通过拟真头像回答网站访客的问题,并自动预约会议。Somorjai说,它“基本上可以取代整个销售开发代表团队”。

3. Slack的渠道逻辑意外获得了AI加成

  • 2020年收购Slack的逻辑,是获得渠道,并为Salesforce产品打造一个统一界面;智能体则是后来才出现的考量。Somorjai说,当时Slack“正在输给Teams”;一个糟糕的季度和股价下跌,推动双方开始讨论将一款广受喜爱的产品与Salesforce的触达能力结合起来。
  • Somorjai承认,收购结果当时并不确定:疫情期间的尽调大多通过Slack进行,双方没有太多面对面交流;收购后的整合也“花了一点时间”才步入正轨。他如今称,约5年又1个季度后,Slack营收已接近收购时的3倍,也是Salesforce增长最快的产品。他的解释是:“技术很好,却苦于缺乏渠道”(great technology that was starved for distribution)。
  • AI带来的价值是后来才显现的:Somorjai认为,Slack是“AI的完美对话界面”。Immerman称它是“非正式组织架构”,里面沉淀了汇报关系、互动方式和决策背景。Somorjai认为,这些工作记录能让Slackbot给出更丰富的回答;最初为人和应用设计的协作层,如今也能容纳智能体。

4. Ventures押注软件之外的企业未来价值

  • Salesforce Ventures成立于2009年,早期投资包括DocuSign、nCino和Twilio等生态公司,以及区域服务合作伙伴。此后,投资范围扩大到Snowflake和Wiz等网络安全公司,并于2023年初设立10亿美元AI基金。Somorjai点名Anthropic、Mistral和Cohere,以及语音领域的ElevenLabs和视频领域的Runway;贯穿其中的主线,是未来的企业级市场价值。
  • 物理AI让投资范围从软件进一步延伸到实体领域。Somorjai重点提到Figure AI、Physical Intelligence、Dyna Robotics,以及提供无人机配送的Zipline,并将机器人进展与灵巧度、移动能力的提升联系起来。Immerman补充说,规模定律初现迹象,以及更垂直的市场拓展策略,正开始转化为营收增长。Salesforce Ventures吸引创始人的主要方式,仍是帮他们对接客户并提供运营建议。
  • 被问及是否会投资未来的Salesforce竞争对手时,Somorjai说:“我觉得我们可能应该这么做。”保持密切联系,最后可能促成合作、收购,也可能什么都不发生。Salesforce投资的750多家公司中,只有29家被收购,占比相对有限。Ventures团队每年与数千家公司会面,了解其业务进展和技术方向,这些信息也会反馈到Salesforce自身的决策中。

5. AI CRM挑战者的机会究竟有多大,双方看法不一

  • Somorjai对新兴CRM公司的态度更为怀疑:“我还没看到足够新颖的东西,能在这个领域发展成一家数十亿美元级别的大公司。”现有产品已经很强,Salesforce也在持续改进,细微差异不足以构成优势。Immerman以Lightfield和Monaco为例反驳,认为快速部署和自下而上的采用,可能在更低端市场打开机会。
  • Somorjai承认“我能想象这种情况”,但认为机会不大。Immerman举出的更有力例子是Stripe:先从小公司做起,再伴随客户成长。Somorjai没有直接回应这个类比,而是再次强调市场拥挤:“这样的公司太多了。”他认为,风投应该投资新的重要品类,而不是不断资助CRM领域的各种细分变体。

6. 高估值可能让买家无从接盘

  • 对估值的质疑,核心在于退出渠道的算术:Somorjai估计,能上市的公司“可能只有1%甚至更少”;估值超过100亿美元后,潜在买家就所剩无几。他认为行业清算不可避免,但明确表示:“我不知道什么时候。”他还认为,不可持续的估值会伤害员工;一味推高下一轮融资价格,“通常不是最好的决定”。
  • Immerman追问,幂律分布下的超级成功案例是否足以支撑这些定价,并提出Anthropic估值超过1万亿美元的设想,同时提到SpaceX估值达到2万亿美元。Somorjai称这类企业是“世代级公司”,而且“极为罕见”。Salesforce参与了Anthropic的6轮融资,因为团队第一次见到Dario和Daniela时,就认定他们与众不同;他将这种判断与普通想法也能获得100亿美元以上估值的情况区分开来。
  • Immerman认为,如今跻身前1%的公司,成功规模已超过10年前,并举出Wiz和Cursor。Somorjai认同自己是乐观主义者,但也看到数千家公司最终未能成功;其中不少公司会找上Salesforce,希望被收购,而这部分行业现实媒体并不报道。他认为,这些不为人知的案例也应该纳入创始人的融资和估值决策。

7. 客户流失与安全问题可能压过亮眼的ARR

  • 交易的问题往往在价格和主要条款谈妥后,才于深入尽调阶段浮现。Somorjai重点关注客户合同数据缺失、财务内控薄弱,以及只盯ARR却不了解客户流失的情况。高流失率可能意味着客户不满意,也可能暴露产品质量问题;ARR增长本身并不能说明客户是否会续约。数据整理到位,能显著加快整个流程。
  • 安全团队在Salesforce的14项尽调职能中拥有明确的一票否决权,可以直接说:“这笔交易我叫停。”在一笔最终放弃的交易中,渗透测试人员访问了目标公司的源代码、CEO笔记本电脑和员工信息。Salesforce分享了测试结果,但相关风险已经“无法挽回”。Somorjai建议公司提前对技术进行红队测试,不要等买方启动自己的测试。
  • 并非所有漏洞都会让交易告吹。Salesforce会区分P0、P1和P2问题,要求部分问题在签约前修复,其他问题则可在交割前解决。Somorjai称,最终结果取决于问题的严重程度。
完整逐字稿
John Somorjai

We’ve built an incredible Service Cloud business. It’s now almost $11 billion, and the foundation of it was an acquisition.

Alex Immerman

How do you describe Salesforce as a platform today?

John Somorjai

At its core, it’s delivering a trusted foundation for all of your enterprise applications. You can interact with it through Slack. You can interact with it through CloudForce.

Alex Immerman

Software development is faster and more affordable than it’s ever been. In this era of software, what is worth actually buying?

John Somorjai

There will be a reckoning. A lot of these companies have valuations that aren’t sustainable, that they won’t be able to grow into. We’ve invested in more than 750 companies. We’ve acquired 29, so it’s still a relatively small number of companies. But if we ever see something really exciting, I think we want to stay close to that company.

Alex Immerman

If you were going to start a company today, and it was going to attack Salesforce head-on, what are the openings that you see for it?

Alex Immerman

John, it’s great to be with you today.

John Somorjai

Thank you for having me. It’s wonderful to be here.

Alex Immerman

You’ve been at Salesforce now for over 20 years. Marc Benioff is a Mount Rushmore-style figure for cloud software. He led the transition from on-premise to cloud. He’s an incredible marketer. At Dreamforce this year, he frame-mogged Jensen, Dario, and Sam. I’m curious: You’ve had a long career with him. What’s it like to work with him?

John Somorjai

I would also add “visionary” to that point as well.

Alex Immerman

Yes, yes.

John Somorjai

Marc is quite a visionary, and he really can see where the industry is heading. That’s how he helps the company transform itself. When he thinks about growing the business, he thinks about organic innovation, but also inorganic innovation. That’s really been the key to how we’ve grown the company: marrying the two together. Acquisitions play a huge role in that.

When Marc sees that the world is moving in a certain direction, he’ll point me and my team to go figure out, go find the best asset to buy in that category, and come up with those ideas all the time. I’d say the other thing that’s very unique about Marc is his level of curiosity and how he thinks about things with a beginner’s mind all the time. He asks that of us as well, and I think it’s really helped us find some remarkable companies to bring into Salesforce, and some really exceptional entrepreneurs.

Alex Immerman

With that in mind, I really like that idea of a beginner’s mind, the curiosity. How do the two of you approach acquisition and investment ideas together?

John Somorjai

One of the things that’s always been the hallmark of Salesforce is that we listen to our customers quite a bit. We get a ton of feedback about what customers want to buy from us, where they feel like our products are missing something, and where the gaps are. We take that and work with our product teams to identify the best opportunities. That’s certainly true on the acquisition side.

On the investment side, my Ventures team meets with thousands of companies every year. I think we get a very good sense of where there’s traction and interest, and what areas of technology are really growing the fastest. We can bring all of that feedback and learning back into the company and, I think, make better decisions as a result.

Alex Immerman

You alluded to Marc as this big visionary, and of course he is. How do you and your team think about balancing Marc’s big-vision mindset with strategic and financial discipline? Maybe there have been times when you’ve had to tell Marc no on his big, grand idea. I’m curious how that all comes together.

John Somorjai

We have an internal framework that we follow, which we’re pretty disciplined about. We look at 3 elements. The first is: Where is the strategic fit, and how much customer success can it drive? The second is: Can we accelerate the business? Will it fit into our technology stack? Is there good cultural alignment with the team? Do we see the talent there as people who will work well within Salesforce?

The third part, which is probably the trickiest in this day and age, is: How can we deliver value to our shareholders and to our customers? What’s the timeline for value accretion? Is the valuation reasonable? That last point is probably the hardest right now, because everything is expensive.

Alex Immerman

We’re in a unique moment in time, and we should use some time later to chat about that.

John Somorjai

Yeah.

Alex Immerman

Maybe to take a step back: Salesforce is a really large company today. You’re much more than CRM now. How do you describe Salesforce as a platform today?

John Somorjai

I think it’s always been a place where customers can go to buy technology to help them interact with their customers in new ways. That’s been foundational from the beginning. We think of it as a platform that, at its core, delivers a trusted foundation for all of your enterprise applications. Then you can interact with it from different surfaces. That’s why we made Salesforce headless, so you can interact with it through Slack, through CloudForce, and through other places. I think it’s as broad as a company wants to make it: a place where you can really deliver a lot of enterprise value.

Alex Immerman

Absolutely. I think it’s been really cool to see you guys leading the charge on the headless transition. As we all enter this brave new world with AI and new interfaces—

John Somorjai

Mm.

Alex Immerman

You referenced Claude; there’s obviously ChatGPT, and a broad swath of them today. You’re able to access Salesforce via them. A good portion of your customers may be aspirational about requiring fewer seats in the future because they’re able to accomplish more work today with AI than they previously needed to. Under this transition, how do you think about Salesforce capturing value in this new world?

John Somorjai

First of all, we have different ways to price our products. Most importantly, consumption is a big part of how we price. Many of our products are consumption-based. MuleSoft was always consumption-based, for example.

What we try to do is make sure that we’re delivering value that our customers really appreciate and want to continue to pay for. Whether they pay on a per-seat basis or on a usage basis doesn’t really matter. The key thing is making sure that they’re happy and successful and will come back. One of the critical things about where the technology industry has been moving is toward outcome-based pricing, where you’re paying for resolutions. This is what Fin does so well, for example, versus just paying for a seat. That’s definitely a trend we’re getting really behind, and more and more of our products are going to be delivered that way.

Alex Immerman

Yeah. Fin was certainly an early pioneer in outcome-based, more resolution-based pricing.

John Somorjai

The reason they can do that is because the time to value is so fast. You can get Fin up and running on average in 16 days and immediately start seeing the agents handling more and more of the calls that humans might otherwise have been escalated to handle.

We decided, “Okay, well, why don’t we just pilot Fin internally and see what it does for Salesforce?” We found that we had it up and running in 14 days. On our help.salesforce.com website, it’s now handling over 40% of the traffic.

Alex Immerman

Oh, wow.

John Somorjai

It’s delivering resolutions in 65% of cases without going to a human. That’s really quick time to value, and it’s a hallmark of what a great acquisition looks like.

Alex Immerman

Yeah. With enterprise sales in particular, you’re earning a larger share of the labor budget. In your Fin example, that could be customer support, a little bit of sales. In a Salesforce context at large, that can be: “My AI team is prospecting, finding leads, qualifying leads, following up, and closing deals.”

John Somorjai

Right.

Alex Immerman

As you’re earning a greater share of that labor budget, your customers may be paying you quite a bit more than they did in the past, but their overall cost of selling has gone down.

John Somorjai

Absolutely. Qualified is probably one of the great examples of what you just said. It can replace your sales development rep organization, essentially. It’s taking all the traffic that’s coming in through the website and answering questions with its Piper agent. It’s a very human-like experience where you’re speaking to a lifelike avatar. They can explain what the products do and help set up meetings for you automatically, without touching a human.

Alex Immerman

It makes a ton of sense. We just started to touch on a number of your acquisitions. You have a long history of acquisitions—I think nearly $100 billion over the course of your tenure, 12 over the last year. Really amazing. As you think about M&A as your strategy, there were the large ones like Slack, MuleSoft, and Informatica, and then more recently, you’ve gotten to the AI-native companies. You mentioned Fin; Listen Labs is another. Your framework for acquisitions that you touched on: financials is the third component.

John Somorjai

Mm-hmm.

Alex Immerman

The second is strategic, and the first was, “What are your customers asking for?”

John Somorjai

And also, how can we accelerate them—

Alex Immerman

Accelerate growth.

John Somorjai

—with our distribution. Remember, we have 15,000 sales reps. If you can plug one of these acquisitions into that—in the case of Listen, with only a handful of reps—you suddenly make it available to your entire sales team. You’re going to grow that business.

Alex Immerman

So maybe imagine I’m on the other side of the table. I’m Alfred, I’m at Listen Labs. I’m a really ambitious AI founder. I get approached, I’m spending time with Salesforce, and it sounds great to partner with your 15,000 sales reps and get pushed through your channel. I would love that. How do I think about partnering with Salesforce versus selling to Salesforce?

John Somorjai

Well, I think we approach partnerships in a very open way. We have probably more than 8,000 partners that we work with at this time, and these are ISV partners. Sometimes we invest in the partners as well, by the way, and that’s part of the role of Salesforce Ventures.

We want to have an open ecosystem where we’re bringing as many solutions as possible to our customers, and they make the decision. They can buy a partner solution or they can buy a solution from Salesforce. I think the hallmark of our company is making sure we have as broad an ecosystem as possible, because you want to have as much to offer as you possibly can. There are definitely ways to partner with us. We have multiple types of partner programs and a great organization that does that.

Alex Immerman

So maybe, as I think about it as an ambitious AI founder selling to Salesforce, why is that the more ambitious choice for me?

John Somorjai

Imagine having to build that distribution channel on your own, and how long it will take to hire the reps, ramp the reps, enable them, and get them productive. It takes a very, very long time to build that at scale. And, by the way, you’ve got to do that across small businesses, medium-sized businesses, and enterprises. You also have to do that globally. It’s a heavy, heavy task for anyone to take on.

Entrepreneurs have to make that decision: Is this the right time to sell and plug my technology into a company that already has that, or can I continue and go it alone, try to build it on my own, continue to raise money, and dilute myself further and further and further? It’s many years of undertaking versus getting your technology in the hands of customers as widely as possible and as quickly as possible.

Alex Immerman

And—

John Somorjai

And that’s the decision you have to make.

Alex Immerman

Fair enough. As you try to integrate these folks into your culture, they bring a certain entrepreneurial spirit and their own way of thinking—

John Somorjai

Which we love.

Alex Immerman

—of thinking.

John Somorjai

Yes.

Alex Immerman

So how do you think about bringing them in and integrating them appropriately so that that spirit can continue to spread and thrive while being part of the larger platform?

John Somorjai

I think that’s one of the most exciting things about what we do when we buy a company: bringing in this exceptional talent to help transform the company and, in many ways, refresh us. It makes sure we’re bringing that entrepreneurial spirit into the company and thinking about new ways of doing things.

A key focal point of the integration team is the people: making sure they’re successful in onboarding and learning how things work within Salesforce, but also growing their careers internally. We’ve had many stories of people who have come in, sold their companies to us, and risen to become our chief product officer. It’s happened four times now. Others have taken on big roles within our sales organization or other leadership roles. I think it’s been an important part of how we’ve grown the company, too, through bringing in new talent.

Alex Immerman

You have 80,000 employees. I can imagine you bring in these companies and they help turbocharge certain areas.

John Somorjai

Mm-hmm.

Alex Immerman

Is there an example of one of these acquired companies that you point to as having a big impact on the culture of the organization?

John Somorjai

One that springs to mind is David Schmaier’s company, Velocity. We didn’t really have much of an industry focus within Salesforce. Yet there are so many important verticals that are a key part of the growth of the entire software industry, and we now have 13 verticals.

Alex Immerman

Oh, wow.

John Somorjai

That focus on the industries and the specific use cases for each industry came through that acquisition. David came on board and brought Velocity in. It brought in six verticals; we’ve added another seven since. He went on to be chief product officer and is now chief strategy officer. I think he’s definitely helped us think about selling to those industry verticals in ways we never would have otherwise.

Alex Immerman

That’s very interesting. One of the pieces that’s also been impressive about Salesforce over the years is that there are large companies built on top of you that are just focused on verticals as well, like Viva and the like.

John Somorjai

nCino was probably—

Alex Immerman

nCino is another great example.

John Somorjai

—a great example of that, and that was one of our early investments in the Ventures program. They created an incredible company just based in financial services.

Alex Immerman

Today, as you’re thinking about build versus buy, you’re probably told a lot more, “We can just build that.” Software development is faster and more affordable than it’s ever been. Part of your job must be figuring out when that’s actually true. In this era of software, what is worth actually buying?

John Somorjai

When we think about whether to build, buy, or partner, we go through a lot of analysis with the product teams around what their roadmap should look like for the next three years. Do they truly have the people who can build what they’re trying to deliver? Do they have the internal expertise, for example? And can they go out and easily hire for it?

Alex Immerman

It’s a competitive market these days.

John Somorjai

You know how hard hiring AI engineers is right now: very, very hard. In many cases, you can really speed up the development process through an acquisition if you can find the right one and integrate it quickly. That’s also one of the things you have to consider, because a typical acquisition, end to end, from the moment you start with the idea to when it’s actually integrated, could be six to nine months. Could you deliver something on your own much faster than that? Those are the types of calculations we make and try to think about.

When the right asset shows up, you really know it. You can have a sense. That was the case when Alfred and Florian came to meet with Marc and demoed Listen Labs to us. They were just brilliant, and we thought not only was the technology outstanding, but the interface was so easy. It was so easy that my team started using it with no enablement whatsoever. Within 10 minutes, we had a survey out and started. It just could not have been easier.

Alex Immerman

Is that how you diligenced Listen Labs? A survey on Listen Labs?

John Somorjai

It was part of what we did—to their customers, actually. That was incredibly effective. By the way, our diligence process is pretty rigorous, and the customer element, the customer feedback that we get, is one of the most important ways of judging how good the product is and whether these customers are likely to renew.

Alex Immerman

We’re happy Listen Labs customers ourselves and use it as a diligence tool as well. Very cool. Maybe on this piece of accelerating capabilities, another acquisition that you were talking about earlier was Fin. You guys have long had a role in customer support. Maybe talk about what capabilities Fin brought to you all, and the story behind that acquisition.

John Somorjai

Mm-hmm.

Yeah, I think it goes back to what we talked about earlier: Mark’s focus on having a beginner’s mind. We’ve built an incredible Service Cloud business. It’s now almost $11 billion in AOV. The foundation of the business was an acquisition we made in 2008: a company called Insternet, which was Alex Dayon’s company. He went on to become our chief product officer.

Alex Immerman

A sequel. Amazing.

John Somorjai

He’s exceptional. He’s one of the greatest entrepreneurs to come out of France. What was very clear to us is that the whole movement toward native AI applications, the way they were priced based on outcomes, and the very fast time to value—how quickly you could get them implemented and up and running, with happy customers using them—wasn’t something we could build quickly enough.

We had a wonderful relationship with Eoghan, whom we’d known for years. We got to know his AI team in Ireland, who are outstanding—some of the best AI talent in Dublin. We realized this could turbocharge what we were trying to do with Service Cloud. We were able to buy the company, and it’s proving to be a very valuable acquisition for us, as I said earlier.

Alex Immerman

Yeah, that one’s an amazing story from a company-rebirth perspective, too, with the transition from Intercom to Fin and him coming back as founder.

John Somorjai

Yeah. He’s having a big impact at the company. Eoghan is someone with a loud voice, and he makes his views known.

Alex Immerman

Free spirit.

John Somorjai

He’s really trying to shake us up, and that’s another benefit of bringing these people in.

Alex Immerman

Amazing. Another product that I use every day, and certainly you do, is Slack. I’d be curious: if you rewind the clock, you had a rationale for acquiring Slack. Slack’s role in AI today is pretty important and different from maybe what you could have expected then. I’m curious how your thinking about Slack has evolved over the years.

John Somorjai

I think the core thesis for why we bought Slack holds true today, but it’s even bigger than I think we all imagined, because it’s the perfect conversational interface for AI. We bought the company in 2020, so it’s now been—

Alex Immerman

There’s a rumor out there that Mark only spent an hour with Stewart before the acquisition. I don’t know if that’s typical, but—

John Somorjai

A lot more time than that, definitely. We looked at it very closely. We’d been using Slack. It was clearly a beloved product among its users, and it needed more distribution. It was losing to Teams, and they were stuck. I don’t know if you remember 2020, but there was one bad quarter, its stock went down, and that’s really what triggered a lot of the discussions: How can we bring these 2 companies together and turn Slack into what it really needed to be, which was the user interface for everyone and the collaborative tool where humans and apps would work together?

Alex Immerman

And now agents.

John Somorjai

And now agents, yes. We didn’t know about the agent part; that came later. But you can see it was the perfect interface for that. We also knew it would be the interface for all of our products. You can access all of Salesforce’s products through Slack, and that was always one of our key strategic rationales from the beginning.

Since then, Slack revenue is now almost 3 times what it was when we bought the company, and it’s our fastest-growing product. It’s taking off like wildfire because it’s perfect for agents.

Alex Immerman

Yeah, that makes a ton of sense. I think of Slack in this current era as the unofficial org chart. It knows who reports to whom and how people talk to each other. It has all the context on how decisions are made.

John Somorjai

Yeah.

Alex Immerman

So it’s a really important corpus for AI.

John Somorjai

Yeah.

Alex Immerman

But it’s an interface product, as you alluded to. As other products become more headless, it can be the central repository, the central ground for decision-making.

John Somorjai

Absolutely. Because it has all the context from all of your work, if you use Slackbot, you can get the richest answers you’ve ever seen from AI right there within your interface. It couldn’t be easier, and we’re thrilled we were able to buy the company. It’s been 5 years and a quarter since we’ve owned it, and I think it’s transformed Salesforce.

Alex Immerman

Amazing. You said it’s grown nearly 3 times in a bit over 5 years. That’s really strong growth at scale. What about that story and the integration has gone so well, relative to other acquisitions?

John Somorjai

I think it wasn’t clear from the beginning that it was going to go so well, especially since we were buying it during the pandemic. We basically negotiated the deal and did all the diligence through Slack, buying the company without ever having a lot of face-to-face meetings. It took a little bit of time for the integration to hit its stride, but once it did, it took off.

Again, it’s great technology that was starved for distribution. That’s the benefit an entrepreneur can get from a great acquisition partner.

Alex Immerman

How many of those face-to-face meetings happened to happen in Hawaii?

John Somorjai

Well, that was a lot later, actually.

Alex Immerman

That wasn’t the common ground in COVID times?

John Somorjai

No, not then. There were so many restrictions on even traveling to Hawaii then. But Hawaii is very useful now. Think about Braze, for example, which is our most recently announced acquisition. I think the meeting the 2 CEOs had in Hawaii was critical in jump-starting that process, building camaraderie, and seeing the alignment. Hawaii is a magical place.

Alex Immerman

All good things start in Hawaii. We’ve spent a bunch of time talking about buying companies and partnering with companies. You have a third option, which is investing in companies and letting them run independently. I used to think of Salesforce Ventures as partnering with your ecosystem, your close partners. Today, it seems you’re investing much more freely and broadly. Anthropic and Mistral are close partners of the company. Fall, Basepower seems a little more out there in terms of strategic fit. I’m curious how the strategy has evolved over the years.

John Somorjai

That’s a great question, because there’s been an evolution for sure. But the through line has always been the same: How can we make sure we’re finding the companies that will deliver enterprise value, whether today or in the future? It started in 2009, when we invested in companies that were part of our ecosystem, like DocuSign and nCino—

Alex Immerman

They should closely fit with your software.

John Somorjai

Twilio was another early investment. We integrated with them and partnered closely with them. We also made a lot of services investments to build out our whole ecosystem of regional services partners, and those were very successful.

We then ventured more into new areas where the industry was heading, like Snowflake. That was a very critical investment we made over several rounds, including the IPO round. We also invested in cybersecurity because we could see it was going to become a massive problem for the industry, and we needed to stay current. Wiz was one of our investments.

When AI became the obvious next wave of the industry, we wanted to invest very heavily in the best companies there. We created the billion-dollar AI fund at the beginning of 2023. In addition to Anthropic, we invested in Mistral and Cohere, and in several companies more at the infrastructure level. We’ve invested in voice with ElevenLabs and in video with Runway.

Now we’re venturing into physical AI, too, which I think is a new, fun, and exciting area. With improvements in robotics, dexterity, and mobility, you can see this is going to be a huge part of the industry’s future, and we want to be there.

Alex Immerman

Totally makes sense. Very broad mandate. It seems to cover all of technology wherever there is growth in the sector at large. How are you spending your time personally?

John Somorjai

I divide my time between finding new companies to acquire, working with the integration team and making sure the acquisitions are successful, and the Ventures program. I’m split a lot. As I said to you, I’ve never been busier than I am now, but I think that’s a hallmark of how rapidly the industry is evolving and how quickly technology innovation is happening these days. You just have to move faster, and however fast you move, it’s not even fast enough.

Alex Immerman

In all these areas on the venture side, what are you most excited about right now?

John Somorjai

I think the robotics companies are fascinating to see. I absolutely love that. We have an investment in Figure AI and its humanoids. We’ve got investments in Physical Intelligence, Dyna Robotics, Skilled, and a variety of other companies. We have Zipline, which does drone delivery, for example. So we’re venturing off into new areas.

Alex Immerman

We love many of those companies.

John Somorjai

And we’re doing things in new areas that aren’t just about software, but it’s very clear they’re going to be really important to the industry. I’m enjoying that. I’d also say we have investments around the world, and we’re seeing some really interesting companies in Japan, for example. We invested in a robotics company there called Mugen, which is really big in logistics and in the Japanese market. We have investments in many companies in Europe, Israel, other parts of Asia, and Australia, for example. Seeing the globalization of technology has been a really interesting vantage point.

Alex Immerman

On the robotics side, I agree. We’re starting to see the early signs of scaling laws within robotics, which is really exciting. A bunch of these companies have gone a bit more vertical in their go-to-market, and we’re starting to see revenue scale up, which is really exciting. As you think about your investment aperture, how often are you looking at companies and thinking, “Hey, potentially one day they could compete with Salesforce”? Would you invest in a company that might take that position?

John Somorjai

I think we probably should. It’s good to stay close to where the technology is going, and maybe that company may turn into an acquisition target someday. To give you some numbers, we’ve invested in more than 750 companies. We’ve acquired 29, so it’s still a relatively small number of companies. But if we ever see something really exciting, maybe it’s an acquisition target in the future, maybe not; maybe it’s just a great partner. We want to stay close to that company.

Alex Immerman

You mentioned that a good portion of those 750 are in areas you wouldn’t say are core strategic areas. Robotics today doesn’t strike me as the next thing in line in the Salesforce roadmap.

John Somorjai

But we want to be partnering with them.

Alex Immerman

But you want to be partnering with them.

John Somorjai

Yeah.

Alex Immerman

How do they think about the value proposition of partnering with Salesforce Ventures?

John Somorjai

I think the biggest value add is probably how we can help them access customers. We have the broadest set of enterprise customers that are interested in buying technology, and we help our portfolio companies get in front of these customers. I think we also provide a lot of meaningful advice from an operational lens around what it’s like to build a business in this particular area. Having been through so many stories, we can really help these entrepreneurs grow their businesses.

Alex Immerman

If you were going to start a company today and it was going to attack Salesforce head-on, what openings do you see?

John Somorjai

What I would say is, I don’t know why there continue to be new CRM companies at this point. It’s interesting how—

Alex Immerman

Why do you feel that way? There are a bunch of AI-native CRMs. There’s Lightfield, Monaco. I’m curious about your take.

John Somorjai

I just think it’s very hard to—First of all, there’s so much great CRM technology in general, and we are continually improving our products. It’s just very hard to build something that’s particularly specialized and niche in that area right now. I have yet to see something so novel that it’s going to turn into a large, multibillion-dollar company in that space.

Alex Immerman

My perspective would be that maybe there’s an opportunity downmarket from where you traditionally play. I know you guys play in SMB too, but in terms of getting up and running quickly, bottoms-up, there could be an opportunity.

John Somorjai

Maybe more very downmarket, yes.

Alex Immerman

There could be an opportunity.

John Somorjai

I could see that. But it’s still a small area, and venture investing—we only invest in big opportunities, and I think most VCs look at it that way. I just don’t get investing in small, niche opportunities that might be a little different from what the incumbents are doing.

Alex Immerman

Fair enough. The parallel story might be that Stripe started with small companies and was able to grow with a lot of them over time. I imagine these startups might have similar aspirations.

John Somorjai

I just think there are too many of them. There are too many of them. There’s too much funding going into them, and I think the VC community should focus on really new, important areas that haven’t been done before.

Alex Immerman

As you think about the VC community at large, we’re in a unique funding moment in time. I’m curious what you make of it and how you’re making sense of valuations these days.

John Somorjai

I think there’s a lot of irresponsibility going on. The valuations are, of course, way too high. But also, the buyer universe is so small. When you think about investing, you want to think about, “What are my exit opportunities?” Not every company is going to go public. In fact, very few companies go public—probably 1% or less. So the exit opportunity is critical. You want to think about who could be buying it. Once you get above $10 billion, for example—

Alex Immerman

There aren’t that many buyers.

John Somorjai

The buyer universe is so small, and yet you’re seeing so many enormous, multibillion-dollar-valued companies out there. There will be a reckoning that happens. I don’t know when, but it’s inevitable because a lot of these companies have valuations that are not sustainable, that they won’t be able to grow into, and that I think are also going to be bad for their employees. This is why I say it’s a little irresponsible. Unfortunately, you try to have this dialogue with entrepreneurs, and they just want the highest valuation they can possibly get. But that’s usually not the best decision.

Alex Immerman

Do you think so much of it is a result of power law thinking? Anthropic is likely to go out at a valuation north of $1 trillion, let’s just say. Obviously, SpaceX at $2 trillion. Those companies grew to those valuations in a relatively short period of time, certainly in Anthropic and OpenAI’s case.

John Somorjai

Right. Those are generational companies.

Alex Immerman

Absolutely.

John Somorjai

They’re very rare, and when you find one of those, they’re amazing. That’s why we invested in six rounds of Anthropic. It was clear from the first meeting we had with Dario and Daniela that these were special people. They were some of the most brilliant minds we’d ever met, and they were going to build something great. From that vantage point, it made sense to keep investing. But those companies are rare, and I see a lot of mediocrity in entrepreneurs and their ideas that are not going to become generational companies. They shouldn’t be commanding valuations above $10 billion, but they get them. That’s where I feel a little more discipline is warranted right now.

Alex Immerman

I agree that in certain pockets of the ecosystem, that exists. Part of my optimism comes from how different a top 1% outcome was 10 years ago from what a top 1% outcome is today.

John Somorjai

Yeah.

Alex Immerman

Even on the M&A side, you mentioned Wiz earlier, and Cursor. There have been these larger outcomes that drive returns for the ecosystem at large.

John Somorjai

Definitely. I’m an optimist. I could not do my job if I weren’t an optimist. But I see the thousands of companies every year that don’t make it—

John Somorjai

Because they all come to us to try to be acquired. We see that part of the industry that you don’t read about in the press.

Alex Immerman

Yeah.

John Somorjai

The press doesn’t like to cover those stories. It’s an important fact to consider when an entrepreneur is thinking about raising money: What’s the right valuation? What’s the appropriate way to build this business? They have to think about all of that.

Alex Immerman

You’ve been involved in some of the largest enterprise software transactions. Sometimes those deals go south and don’t happen. What kills deals?

John Somorjai

When you go through the diligence process, first of all, it’s really important that you’re ready and organized, so the data is flowing and it doesn’t look like you’re having trouble getting access to it. One thing we’ve found is that a lot of companies don’t have strong controls over their financials, or they don’t have data on their customer contracts. They don’t really understand what customer attrition is.

One of the mistakes a lot of founders are making these days is focusing on one metric alone, which is ARR. ARR is a wonderful metric, but it masks attrition. It’s really important that you understand the attrition of your customers and do something about it. When you meet with a company that has very high attrition, that usually means there are a lot of unhappy customers, and there might be some product quality issues as well. It’s one of the big red flags we look for.

Another area is how you’re handling your data privacy and security. We have 14 functions that we work with on all of our diligence processes, and security is the one function that can hold up the red flag and say, “I’m killing this deal.”

Alex Immerman

Hmm.

John Somorjai

If you’ve built your technology stack so it’s easily open to hacking, that’s going to be a real problem for us. You also want to be prepared by red-teaming your technology stack and seeing what happens before you go into diligence, because we’re going to do our own penetration testing and find the problems. You definitely want to identify the vulnerabilities before we do.

Nothing goes better in a process than a company being totally buttoned up, with all its data accessible and its tech secure. Then the diligence process moves really rapidly, and we can get through it quickly and painlessly. When they don’t, that’s when deals can die.

Alex Immerman

Is there an example of a deal not going through at the 11th hour? You can’t name names, of course, but maybe a painful anecdote for you or for the founder?

John Somorjai

I think it usually doesn’t happen at the 11th hour. It’ll happen after the term sheet is agreed and you’ve negotiated the price and the major terms of a deal. Then you get into the deep diligence process.

We found problems—for example, when we did the pen test, we were able to access not just all their source code, but even the CEO’s laptop and information about their employees.

Alex Immerman

When you shared that back, it was pretty understandable.

John Somorjai

And we shared it back. Of course, we always share what we find and try to help them fix the problems. But it was so bad, some of the worst we’d ever seen, that it was unrecoverable.

We’ve had other security incidents that are recoverable. You can identify the P0, P1, and P2 problems, and make fixing some of them a condition to close—or maybe a condition of signing. We won’t sign until these are fixed; we won’t close until the others are fixed. It all depends on how bad it is, but you’ve got to have your house in order when you go through one of these processes.

Alex Immerman

Makes sense. There’s an amazing photo of you and your mother online, representing your father in 2023 for his Farami Award. Your father was an extraordinary figure. He survived the Holocaust, fled Europe, came here, and had an incredible scientific career at Berkeley. I’d love to close with your experience growing up with your father, what he thought of your career, and how he shaped you.

John Somorjai

Well, my father wanted me to be a chemist, to be clear.

Alex Immerman

You came pretty close.

John Somorjai

You could argue M&A is a lot of chemistry in what we do. He founded a field of chemistry called surface chemistry, and also spent a lot of time in catalysis. He won many awards. We got to go to the White House when he won the National Medal of Science.

It was incredible to grow up with a man like that and meet his colleagues, too. We had some of the most incredible minds in the world come to our house for dinner. My mother loved to host these incredible dinner parties, and that was what life was like growing up. You were really encouraged to be curious and to think about the future. That was a big part of the way I grew up, and I think it’s really shaped who I am today.

Alex Immerman

That does seem to have a lot of parallels to what you do. Maybe those dinner parties and hanging out with the chemists had some similarity to hanging out with the AI researchers of today.

John Somorjai

Definitely. I also had a father who loved to teach all the time. He would teach at the dinner table, in the car rides, and when he was driving me to school. You were just flooded with information and knowledge all the time. He was a remarkable man.

Alex Immerman

Amazing. Well, thank you so much for spending the time with us today. This was really fun.

John Somorjai

Yeah. Thank you, Alex.