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20VC · · 53 分钟

为何早期阶段创业公司的利润率并不重要?| Gili Raanan

Harry StebbingsGili Raanan

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TL;DR
  • 风险投资生意本来就行不通,这是设计使然。Gili 开场便说:“整个风险投资行业都行不通,本来就不该行得通”——回报集中在少数几家基金身上(Sequoia、Andreessen、Benchmark、Greylock、Lightspeed);考虑到如今涌入市场的资金规模,他预计“很多参与者最终会遭遇某种严重灾难”。如果一位 LP 把风险投资配置平均分散,“晚上不会睡得安稳”。
  • 种子轮的数学正在恶化。每年约有350–400支新的网络安全团队获得融资,命中率是“150家里中1家,可能2家”;占全球市场约40%的以色列,2025年只诞生了2家独角兽,2024年1家,而2021年的异常高点约为7家,曾“改变投资人的思维方式”。如今种子轮进入估值达到“ARR的150倍和100倍”,相比之下,2012年 Assaf Rappaport 的 Adallom 以1500万美元投后估值融资,Gili 还加了一句“如果我没记错”——“流入市场的大量资金最终会被浪费”。
  • Harry 认为,既然 CrowdStrike、Palo Alto 这类规模的结果足以支撑更高的进入价格,Gili“谦逊地”接受这一挑战,但并未改变立场:“这不会改变这场游戏的概率事实……我们分析的主要是烟雾”,因为创始人在拿到种子轮支票后的几周内,就可能重做产品和市场。
  • 快速增长写在 DNA 里。Wiz 在软件销售第一年很可能按季度实现了100万美元→200万美元→800万美元→2400万美元的新 ARR 增长,而衡量伟大的标准——新 ARR 连续实现4x/4x/3x/3x,5年累计144x——在 AI 时代也没有改变。他确信,5年内一定会有人证明“Wiz 当年其实是只蛞蝓”。
  • 毛利率重要,但等到2029年再谈。他从未和任何一家早期阶段被投公司讨论过毛利率——“毛利率很重要,2029年再谈”——但他怀疑,毛利率对 AI 最终也会继续重要。创始人资本过度充足从来不会让他担心:“我不是来给创始人当保姆的。”
  • IPO 是品牌事件,不是流动性事件。“它对流动性而言简直是地狱”,所以私募市场的延伸“既有功能性,也能持续”,而反复进行的员工要约式二级交易(Cyberstarts 的员工流动性基金,正如节目中提到的,第一期刚与 Ayera 完成)才是解决人才全部归属后离职的结构性方案。他承认自己犯过的错是:“我后悔把 Wiz 的每一股都卖掉了。”
  • 对那些赖以判断公司的框架(40法则、三三翻倍再双双翻倍)已经某种程度上失效的投资人,他最后的建议是:“尽可能多向我这样的老家伙学习,但归根结底要相信自己的直觉。没人比你更了解自己。”早期投资是“贪婪的科学”——“我们需要自私,也需要贪婪。这些都是好品质。”
摘要 · 为研究而整理的核心内容

1. 风险投资本来就行不通,这是设计使然,而且数学正在恶化

  • Gili 的开场判断是:“整个风险投资行业都行不通,本来就不该行得通”——回报不会在参与者之间平均分配,“否则事情就太容易了……我们谁也不会参与”。能够长期胜出的基金“少得惊人”,而考虑到如今涌入市场的资金,他认为“很多参与者最终会遭遇某种严重灾难”。如果一位 LP 把风险投资配置平均分散,“晚上不会睡得安稳”。
  • 他熟悉的市场数据是:美国、以色列和少量欧洲地区每年约有350–400支新的网络安全团队获得融资——过去10年约有4000家初创公司,未来10年可能再增加4000–5000家。然而,占全球市场约40%的以色列,2025年只诞生了2家独角兽,2024年1家,从2022年开始每年也只有“1家或2家”;只有2021年约7家的异常高点“改变了投资人的思维方式”。命中率是“150家里中1家,可能2家”。
  • 随着进入价格不断攀升——他2012年给 Assaf Rappaport 的 Adallom 开出的第一张支票,对应1500万美元投后估值,还加了一句“如果我没记错”——“市场并不平衡……流入市场的大量资金最终会被浪费”。他给创始人的对应建议是:“更谨慎地选择融资伙伴。概率并不站在你这边,而是在和你作对。”
  • Harry 追问他“你觉得自己是不是个老派投资人”,理由是劳动力替代,以及 CrowdStrike、Palo Alto 这类规模的结果,都足以支持更高的进入价格。Gili“谦逊地”接受了这一挑战,但拒绝改变立场:“这不会改变这场游戏的概率事实。风险投资是一场游戏……我们分析的主要是烟雾”,因为创始人在拿到支票后的几周内就会改变产品和市场。

2. 少数巨型基金可以做得很好——贪婪就是工作本身

  • 对 Andreessen 及同类机构规模达60亿–100亿美元的基金,他认为那些拥有“传统、教科书和护栏”的基金仍会继续表现良好,他自己也愿意投资。机会是真实存在的,快速增长的公司比过去需要更多现金,而在未来几年,“云、代码和 AI……不会实质性改变这一点”。他担心的不是基金规模,而是进入价格最终会“限制创新”,因为失望迟早会显现。
  • 值得保留的自我描述是:“我们正在实践贪婪的科学。早期投资人需要自私,也需要贪婪。这些都是好品质。”当价格被抬高、交易“本质上是押注一支团队”时,他会更加怀疑——但是否放弃,还取决于许多其他因素。

3. 快速增长写在 DNA 里,不会自行消退

  • 增长率是“健康企业最重要的指标”,投资人的工作是判断这种增长究竟是被设计出来的,还是自然发生的。一家公司一旦连续多年实现极快增长,“它就会成为自身 DNA 的一部分……必须有重大的外部事件才能让它放慢”。
  • 典型案例是 Wiz:其软件销售第一年很可能按季度实现100万美元→200万美元→800万美元→2400万美元的增长(从2020年到2021年初)。在 Sequoia 见过 Palo Alto Networks 和 ServiceNow 的数据后,他的结论是:“Wiz 当年很可能实现了令人难以置信的增长速度。”
  • Harry 认为增长会曲折反复,Gili 则拿出一个被称为“Sierra”、很可能是 Cyera 的投资案例反驳:公司先卖出约50万美元,再卖出100万美元,随后连续2个季度销售额为0——“作为投资人,你会看着自己说,好吧,我真是搞砸了”——但创始人随后重做业务,并在接下来的12个月里卖出1200万美元的新业务。无论是什么让一家公司快速前进,都“不会简单地自行消退”。

4. 例外的科学:No Name 与 Island

  • Harry 的经验是,大多数公司最终都会触顶,因为市场比原先想象的更浅、更拥挤。Gili 回应“我不认为你错了”,随后拿出2个来自同一批、2019年成立公司的相反样本。
  • No Name 的收入从约300万美元增长到1500万美元,随后放缓,因为 API 安全只是应用安全中的“一个细分市场”;重新定义市场愿景太难,这家公司最终以约5亿美元的价格卖给了 Akamai。即便执行力很强,市场深度也会构成上限。
  • Island 销售的是企业浏览器。2019年,主动询问企业浏览器的 CISO 数量,“和那些告诉市场自己需要 iPhone 的用户数量一样多”。如今它已经是一家50亿美元公司,在自己定义的市场中高速增长,银行和《财富》100强企业都在选它,而不是 Google 和 Microsoft——“你本质上是在和免费产品竞争”。结论是:“我们正在实践例外的科学……如果你只是把这些经验线性地套用,我认为会非常困难。”

5. 现金不让 Gili 担心,毛利率等到2029年再谈

  • 对资本不断涌入赢家、导致公司失焦的问题,他回答:“我从来不担心。一次都没有。”建设公司需要巨额现金——“今年不需要,明年也会需要”——面对 Harry 提出的年轻创始人因资金充裕而失焦的场景,他说:“我不是来给创始人当保姆的。”如果你愿意把全国最敏感的信息交给一支团队,怎么会无法接受他们银行里多出一笔缓冲资金?
  • 真正的区别在于产出,而不是现金本身:每投入1美元销售和营销费用,只带来10美分的新 ARR,是“一门糟糕的生意”;但有了产品市场匹配和尚可、甚至更好的执行力,每投入1美元带来65美分、并逐步增长到80美分,就已经足够好,即便达不到140美分——“你为什么会在意银行里多出那20万美元?”
  • 关于推理成本侵蚀 AI 毛利率,他坦率地没有答案:“我们还没有看到足够多健康且盈利的 AI 企业”,无法判断它们的关键生命体征。在网络安全行业,毛利率显然重要,但他从不向早期阶段公司主动询问:“毛利率很重要,2029年再谈。”他怀疑毛利率最终对 AI 也会同样重要。
  • 尽管 Lovable、Legora、Harvey 代表了这个时代的高速增长,衡量伟大的标准并没有改变:前5年新 ARR 按4x、4x、3x、3x增长,累计达到144x。这意味着第一年新增100万美元 ARR,第5年要做到1.44亿美元。超过这个标准当然更好(“5到50再到200,请继续”);即便做到1-4-16-48,也会成为“一家非常、非常好的公司——可能不是有史以来最具标志性的公司”。5年后,他预计会有一支团队证明“Wiz 当年其实是只蛞蝓”。

6. 倍数反映增长预期,IPO 是品牌事件,二级交易才是解决方案

  • Harry 的公开市场组合已经从绿转红:Monday 估值约为1.5倍,Wix 约为2.5倍,并宣布在40亿美元市值下进行大规模回购。Gili 谨慎地判断:“倍数只是市场对你增长率的预期。”他的猜测是,市场可能在定价“自主程序”对这些业务的侵蚀;如果增长仍能持续,倍数就会反弹。他保留了不确定性:“我不确定,也没有信心确认自己说的这些。”
  • 对类似 Stripe、Canva 的私募市场延伸,他认为这种模式“既有功能性,也能持续”,因为“上市不是一场金融事件,而是一场品牌事件……它对流动性而言简直是地狱”——上市带来束缚和限制,恰恰与流动性事件相反;企业付出的代价,是能够向客户和员工传达“我会长期留在这里”。
  • 二级交易可以帮助留住人才:4、5年后,最优秀的工程师往往已经全部归属,家庭大部分财富都集中在一只股票上,分散投资的逻辑“实际上会迫使他们离开公司”。Cyberstarts 的解决方案是设立员工流动性基金,持续承接每年的要约收购;第一期刚与 Ayera 完成(节目中如此提到),覆盖数百名员工、金额达“数百万美元”,价格则在与管理层持续协商的过程中确定。
  • 他承认:“我后悔把 Wiz 的每一股都卖掉了。”刚成为 GP 时,他希望向 LP 展示真实的流动性,LP 们都很高兴——除了1、2个人,其中一人打电话告诉他:“我投资不是为了分散风险……我其实喜欢承担更多风险。”尽管如此,他仍认为,当时对 Cyberstarts 来说那是正确的决定。

7. 投资手艺:发挥长处,弥补短板;相信直觉,而不是框架

  • 亲历约50次从0到1的创业历程后,他对这份工作的判断是:“这在很多方面都是一门糟糕的职业——你找不出另一种工作,需要每天上班5年,却完全不知道自己做得对不对。”在 Sequoia 期间,面对 Doug Leone、Michael Moritz、Jim Goetz 和 Pat Grady,他会想:“我是这个房间里最差的投资人……第二天我还是最差的投资人。”坚持下去需要大量贪婪和决心。
  • 对 Harry 的合伙人管理建议是:不要把新合伙人硬套进自己的方法论——在他们不擅长的领域,他们顶多只能做到市场平均水平;应该让每个人发挥最突出的长处,在那里创造“真正的卓越”。他过去12个月最大的认知变化是创始人之间的化学反应:支持那些与你最有默契的团队;创始关系极其重要,可以观察他们是否曾是室友、是否共同熬过重大挑战。
  • 过去5年他错过过交易,也许在过去8年里漏掉过1、2次种子轮公告,但他不接受 Harry 引述的 Pat Grady “每一次错失都必须计数”的理念:“我们永远只等于下一笔投资的表现……专注于自己的事情。你不可能赢下每一场战斗。”
  • 对那些赖以判断公司的框架(40法则、三三翻倍再双双翻倍)已经某种程度上失效的新一代,他最后的建议是:“尽可能多向我这样的老家伙学习,但归根结底要相信自己的直觉。”没人比你更了解自己。
Harry Stebbings

Ready to go? Gili, we’ve been friends for a while. We did a show remotely, and it is just so much better in person, so I’ve been looking forward to this. I also love shows. You’ve got to remember why I do this show: I do it because I love to learn from people who are so much wiser than me. It’s the greatest joy to have you here with me, so thank you for doing this, dude.

1. Does the Venture Business Even Work Anymore?

Gili Raanan

Happy to join. If I knew you were coming with shorts to the interview, I would have shown up earlier.

Harry Stebbings

Dude, do you not realize that we have the table so I can hide them? I look professional from above.

Gili Raanan

I didn’t mean to disclose any state secrets, but—

Harry Stebbings

It’s fine. We know that my shorts are a little too short.

I want to start, dude, with the conversation we literally just had: Does the venture business work anymore when we have entry prices of 150- and 100-times ARR, as we’re seeing today?

Gili Raanan

You could say that there are multiple answers to that. First of all, the venture business as a whole doesn’t work. It doesn’t work. It shouldn’t work. Return distributions are not divided equally between players; otherwise, it would be too easy, and there wouldn’t be winners and losers. It would be boring. None of us would be playing that game—we would do something else.

The expectation that the venture business would work out is setting yourself up for disappointment from the get-go. It doesn’t work. Now, it worked for some people, and it worked for some people for some time. The number of people for whom it works for a long period of time—let’s take our favorite friends from Sequoia Capital, Andreessen, Benchmark, Greylock, and Lightspeed—is super small.

If you look at the amount of money that’s flowing into the markets right now and has been flowing in for the past few years, no, I don’t think it’s going to work. I think it’s going to end up with some serious catastrophe for many of the players. If I’m a limited partner and I have distributed my venture allocation evenly, I wouldn’t sleep well at night.

Again, as you know, I’m focused solely on cybersecurity, so I know very little about other domains that you probably know way more than I do. But cybersecurity is probably an interesting enough market to talk about, and it’s sizable enough to talk about.

The flow of new players into cybersecurity has been quite steady for the past 20 years. You’re looking at around 350 to 400 new teams that get funded every year across the United States, Israel, and a little bit in Europe. Unfortunately, it should be more, I guess, and I hope it will get to a bigger number over time. But that number—that’s 100% of the cybersecurity universe.

Think about it: Over the past decade, there were about 4,000 new cybersecurity startups. In the next decade, there will probably be 4,000 to 5,000 cybersecurity startups in the world. That’s a large number.

Over the past few years, the entry price, as you rightfully mentioned, has been going up for many of those startups. When I wrote the first check to Assaf Rappaport at Adallom, the first company he started in 2012, it was done at, if I’m not wrong, a $15 million post-money valuation. Many of those deals are now done at much higher prices.

That’s the incoming stream. If you look at the outgoing stream, you look at the exit prices or even the likelihood of a cybersecurity company becoming a unicorn. Take Israel, which is probably 40% of the market. We have to multiply the Israeli number by 2.5 to get the global number.

Do you have any guess what the number of companies that became unicorns in cybersecurity last year—2025—was?

Harry Stebbings

16.

Gili Raanan

2.

Harry Stebbings

2024? I’m going to go 5.

Gili Raanan

1.

Harry Stebbings

Oh, that was a bad year.

Gili Raanan

So, it’s 2 or 1 since 2022. The only year that was an outlier, an exception, was 2021. In 2021, there were around 7 companies that turned into unicorns, but that changed the mindset of investors.

Harry Stebbings

And were they synthetic? Were they artificially inflated? Have they persisted as valuable companies, or was that a 2021 bubble?

Gili Raanan

In a way, it doesn’t matter.

Harry Stebbings

Mm-hmm.

Gili Raanan

It is what it is. Those are the statistics. We can argue about the reasons and the drivers, and we’re probably going to be wrong because we have all kinds of biases. But the fact is that, out of around 150 new companies in cybersecurity in Israel, the likelihood that you’ll hit a successful company is still 1%—one out of 150, maybe 2 out of 150.

2. Are We Just Being Boomers? The Counter-Argument on Outcome Sizes

The prices, the entry prices where you buy stock at the seed stage, are going significantly higher. That means the market is not balanced. It means that a lot of that cash flowing into the market would be wasted. It means that, not just as a limited partner but as a founder, you have to pick your financing partners more wisely, because the numbers and the probabilities are not working in your favor. They’re working against you, and it’s just getting worse and worse over time.

Harry Stebbings

Can I interrupt you and say this? I can say it because we know each other, and you know there’s so much love and respect for you. Do you think you’re being a boomer?

What I mean by being a boomer is that the alternative argument would be: Gili, we are seeing labor displacement like we’ve never seen before. We’re seeing outcome sizes expand like we’ve never seen before. We’re seeing CrowdStrike and Palo Alto Networks reach market caps that were never before thought possible. Of course, we can pay more on entry because the outcome sizes are so much bigger.

Gili Raanan

You can say that. That would be a legitimate argument, and I would accept it with all humbleness. It would not change the probability facts around this game. Venture is a game.

We know very little when we get into investments. We analyze—if we analyze—product ideas and markets. Mostly, we analyze smoke, because the founders would change their minds in just a few weeks, and it would be a different product, a different market, and many different things. So we know so little.

You’re right: Some of the outcomes, definitely in cybersecurity, became very massive because the pain points in cybersecurity are massive. This is not an argument for why we should invest less in innovation in cybersecurity. On the contrary, we should invest more in innovation in cybersecurity, for reasons we can discuss in a minute.

3. Will Mega Funds Be Able to Return Venture Economics?

But we should be super realistic as investors and limited partners about the ongoing and lasting impact of entry prices when we invest in innovative technologies and emerging teams.

Harry Stebbings

What we haven’t discussed, correlated to that increasing entry price, is the increasing fund size associated and correlated with it. Fund sizes have ballooned. We both love your Sequoias and your Andreessens, and now we have $10 billion funds. Andreessen is combined, so that’s a little bit misleading, but David George has a $6 billion to $7 billion pool. It’s a lot of money.

Do you think the mega-funds will be able to return venture-like economics in this generation of venture, given what we just discussed?

Gili Raanan

The funds that have the tradition, the textbook, and the guardrails to make great investments will continue to do well. Would I invest in those funds personally? Yes.

We should admit that we are looking at a massive opportunity ahead of us. This is not criticism of the opportunity. The opportunity is here, it’s real, and the investment in innovation is justified. Those companies—especially those companies that are growing very, very fast—need a lot of cash, more cash than before.

Cloud, code, and AI, at least in the next few years, would not change that materially. It takes a lot of money to build large companies. So, yes, I encourage founders to raise a lot of money if they want to continue and build significant companies. You can correlate fund sizes to that.

4. How to Tell If a Company's Growth Is Real or Engineered

My concern is around entry prices and whether that would limit innovation at some point in time, because disappointment would show up.

Harry Stebbings

What did you turn down because of price that you later regretted, and what did you not see if you do a postmortem?

Gili Raanan

We are exercising the science of greed.

So, almost by design, we need to be selfish, and we need to be greedy. Those are good traits for an early-stage investor. Those are not bad traits for anybody who’s dealing with early stage.

Price is an important consideration. Whenever I see an inflated price, or see a deal where essentially it’s a bet on a team, I get more skeptical. Whether I turn it down or not depends on many other factors.

Harry Stebbings

I think one challenging thing about where we are today is that so many of our prior assumptions or beliefs are being questioned. One of them is around growth. The growth of companies today is so much more significant than it has been in the past. How do we value companies when the growth trajectory and pathways are so very different?

Gili Raanan

I believe, first of all, that trajectory, velocity, and growth rates are the most important indicators for a healthy business. I think that part of our job is to look at that growth and try to sense whether it’s been engineered or whether it’s being achieved organically.

There are ways to engineer growth, but whenever you see a company that’s growing very, very fast, it’s a good company, as a general statement. That’s the best predictor of a company that does well. Over time, I learned that whenever a business gets to a point where it’s growing super fast year over year, it becomes part of its DNA.

It would not slow down just because of averages and things like that. There needs to be a significant external event to slow it down. If a company grows fast, it will continue to grow fast. It’s part of the DNA. They probably do something very right at that company.

5. Wiz vs Sierra: What Fast Growth Actually Looks Like

We can analyze that and backtrack it, attributing it to all kinds of founder traits, market dynamics, and things like that, but it doesn’t change. If you look at the way companies like Waze or Sierra have grown, you see that same pattern.

At Cyberstarts, we do the same type of product-market-fit exercise with all our companies. We call it Sunrise. We spoke about it the last time we met, and it’s an attempt to get into some sort of alignment between the pain point in the market and the solution you have.

You really sell something that people would use, love, buy more of, and recommend to their friends and colleagues. That’s product-market fit.

At Waze, when you look at the first year of selling software, their first quarter was $1 million. Their second quarter of selling software was $2 million, then $8 million, and then $24 million. That’s an amazing year. That was in 2020, or maybe partially in 2020 and then early 2021.

When you see that level of growth, this is not a one-time event, and the company continued to grow. By the way, we had the records of companies like Palo Alto Networks or ServiceNow, which are part of the Sequoia Capital portfolio. I had access to the numbers, and this is an insane pace that Waze demonstrated.

Harry Stebbings

Do you think great companies are up and to the right? I was always of the belief that companies zig and zag and bounce up.

Gili Raanan

I’ll give you the other example. Sierra had an amazing start. They sold probably $500,000 in their first quarter, then $1 million, and then they sold $0 for 2 quarters. Literally zero. It was, “Okay, what’s going on?”

As an investor, you look at yourself and say, “Okay, I really screwed up.” Then the team—and I really attribute that to the founders, Yotam Segev, the CEO, and Tamar Bar-Ilan, the CTO—analyzed what was going on. They made some modifications, and in the next 12 months, they sold $12 million of new business. They went from $2 million to $12 million.

I don’t like to disclose all the numbers because it’s still an active company that’s making terrific progress, but it continued to grow extremely fast. When you see a company that grows that fast, it’s part of the DNA. There’s something about the company that makes it grow fast.

6. Does Market Size Determine Whether a Company Plateaus?

It may be amazing execution on go-to-market. It may be weakness on the competitive side. It may be perfect timing with the market. It’s probably product-market fit. There are reasons that you can analyze, but the thing that makes them move so fast typically, in most cases, would not simply fade away.

Harry Stebbings

One of my biggest lessons is the importance of market size and just having mega-markets. To your point about being up and to the right, if you hit target and continue to hit target, I honestly thought, “Yes, but so many companies plateau.”

They hit $20 million, $30 million, and then the markets are just not as deep as we thought. They’re more crowded than we thought, or the market is not what we thought it was. Am I wrong? Does one great quarter compound into the next great quarter? How do you think about that? The majority do plateau.

Gili Raanan

I don’t think you’re wrong. I’ll give you 2 contrary examples, and that’s the beauty of our profession: it’s made up of the exceptions. Who cares about the rules?

Take 1 of my portfolio companies in Fund 1, called No Name. It was focused on API security. It was an amazing company. They did $3 million or so in the first year and $15 million in the second year. That’s amazing, and they did slow down.

Why? The market for API security was a niche segment within application security. In order to really sustain that growth, the company had to reinvent itself into a much bigger product vision and market vision. It was super hard, and eventually we sold the business to Akamai for $500 million or so. That was the end of the story.

7. Island - Building a Market That Didn't Exist

On the other hand, another company in our portfolio, founded in the same year, 2019, is called Island. They have amazing founders. Mike Fey is the CEO, and Dan Amiga is the CTO. The company is basically selling browsers, and their idea is the enterprise browser.

Believe me, in 2019, the number of customers, the number of CISOs, and the number of chief information security officers who told us that they needed an enterprise browser equaled the number of CIOs or users who told the market in 2007 that they needed an iPhone. It was a market that didn’t exist.

Still, the company is growing super fast. It’s a $5 billion company today by valuation, selling and growing very, very fast in a market that they actually defined. The market is growing.

I can’t talk about the specific customers they have, but they have tons of financial-services and Fortune 100 customers. Think about a bank using an Island browser instead of Google or Microsoft browsers. That’s unbelievable, because you’re essentially competing with free, which is tough competition.

The conclusion, again, in my mind, is that we are exercising the science of exceptions. It’s good that we share those lessons, but if you just take those lessons and apply them linearly, I think it would be very hard for you.

Harry Stebbings

You mentioned 2 incredible businesses there with Wiz and Island. I’m interested because when companies are on a trajectory like they are—and I’m not choosing them, so I’m just talking about a trajectory that’s amazing, with fast-growing companies that are clearly looking like winners—capital concentrates, and what happens often is the funding funnel explodes.

Do you worry that too much money goes in too quickly and the founders become defocused and distracted?

Gili Raanan

I’m never worried about that. Never worried about that.

Harry Stebbings

Why?

Gili Raanan

Because it takes a lot of money to really build those companies, and if we don’t need the cash this year, we need it next year. So, I’m not worried about that.

The contrary example is engineering growth. If you’re taking good money and your magic number is horrible, and for every dollar you spend on sales and marketing you generate $0.10 in new ARR, you’re in a horrible business. Yes, you can take that money, throw it in, and your efficacy, your yield, is so low that you would not be able to sustain it.

But if your yield is good—if you’ve built a product that fits what the market needs, you’ve got a go-to-market team that executes in a decent, or decent-plus, way—your yield would be significantly higher. It may not be as good as you’d like it to be, say, $1.40 on the dollar. Maybe because it’s early, it’s going to be $0.65, growing into $0.80 on the dollar, but the yield would be decent.

You can see how you can turn it into a profitable business. Why would you care that you have another extra $200 in the bank?

Harry Stebbings

I think the concern is that you have a brilliant but young founder who suddenly brings forward a product roadmap, does 4 things instead of 1, becomes defocused, opens up new geographies too soon, hires too aggressively and poorly, and then suddenly the core business that we liked, that we loved, is all over the place and we need to rein it back in.

Gili Raanan

Intellectually, I get it. I respect that, but I don’t have that concern. I’m not in the business of babysitting founders, and for me, this is like babysitting the founder.

8. Do Gross Margins Still Matter in the AI Era?

If we trust them to build, in my case, an important cybersecurity company that’s critical to all the major banks in the US, and you put in their hands the safety of our nation’s most sensitive information, then you tell them, “Okay, and you can’t handle the idea that you have some extra cushion in the bank, and you’re going to get sloppy and lazy?” I don’t buy into that.

Harry Stebbings

You mentioned engineering growth. One way that you can engineer growth today is actually in your COGS: spending on inference and allowing for a reduction in margin. I was always taught that margin matters, but we're seeing margins degrade in a wave of AI as more and more is spent on inference. Do we just appreciate that margins will come good eventually, or do we appreciate that AI is just a different margin profile that we have to get used to?

Gili Raanan

I'm not sure what the right answer is, because I don't think that we have seen enough healthy, profitable AI businesses to really derive the important vital signs for a healthy AI company. Who knows? I can tell you for sure that the vital signs for a healthy cybersecurity company involve healthy gross margins.

My instincts are that gross margins matter. Now, are they important? How much do I discuss—how often do I discuss—gross margins with my early-stage companies? Never. Part of the journey and part of our job as investors is to really help the founders realize what challenges and problems they need to tackle right now, this year, and, let's say, in 2026, and what challenges and problems they would tackle in 2027 and 2028.

If I were lucky enough to have you become a founder of a young cybersecurity company in the Cyberstarts portfolio, I would tell you, “Gross margins are important. Let's talk about it in 2029. Go, and let's build the foundations of a healthy business, assuming that we will get to deal with gross margins.”

That's true for cybersecurity. It may not be the truth for AI businesses. As I said, I don't think that we as an industry have enough track record and history with that, but I suspect that gross margins will continue to be important.

Harry Stebbings

Has your expectation of the growth rate of companies changed? Before, triple-triple-double—from 3 to 10—was good. Now, with a Lovable, with a Legora, with a Harvey, you need to go from 50 to 200 in 2 years. The growth rates are so different. How have your expectations changed?

Gili Raanan

I think that exceptional companies have traditionally grown at an extremely high pace. For me, an extremely high pace is, let's say, in the first 5 years from the moment you start to sell until the fifth year afterward, if you go 4x, 4x, 3x, and 3x on new ARR—new ARR, not ARR.

In the second year, you do 4 times the new ARR that you did in the first year. I'll save you the math. That's 144x after 5 years, which means that in the first year, even if you have booked $1 million of new ARR, in the fifth year you'll book $144 million of new ARR. That's a nice company. That's a nice company.

If you've done $2 million in the first year and you follow the same velocity, you'll do $288 million of new ARR. That's an even better company. So, I don't think there is a limit on what great is. I just gave you the amazing numbers of Wiz, and I'm confident that 5 years from now I'll be able to show you—I will be able to demonstrate—another team showing that, actually, Wiz was a slug and they can move much faster and they've done whatever it is.

But the bar for real greatness for companies, I think, pretty much stays the same. Now, you can do higher than the bar. That's great. Good for you. Do that. You can go from 5 to 50 to 200. Please do that.

9. Why Public Markets Are Crushing Software Multiples Right Now

But even if you do, I don't know, in ARR, 1, 4, 16, 48, those are terrific numbers. You'll do well. You may not be the most iconic company ever, but you'll be a very, very nice company.

Harry Stebbings

They're terrific numbers, and they're even more exciting if the multiples at which we value those companies are good. Kidding. I look at my public-market book, and I used to think I was so good. It used to just be green, green. Now I look at it and it's all red. I mean, Google and Nvidia aside. I look at it and I'm like, “Oh, maybe I wasn't so good.”

The multiples are so low. You have Monday trading at about 1.5x. You have Wix trading at 2.5x. They just announced a buyback, which is enormous at that $4 billion market cap. What do we do in a world where these multiples are so low and public markets don't value what we always sold?

Gili Raanan

I'm not always sure I understand public markets, and sometimes I'm confused. I'm baffled, exactly as you are. My guess is that markets have expectations about growth rates, as we have discussed. For whatever reason, if they believe that the growth rate of a company will decline, then, in those specific cases, my guess is that there's an expectation that autonomous programs would displace and eat part of the business of those companies.

10. Is the Extension of Private Markets Fundamentally Good?

Then you would see the multiple declining. But again, I'm not sure, and I'm not confident about what I'm saying. That's my assumption. The multiple is just the market's anticipation of your growth rate. But if those companies continue, regardless of the market, to grow at an incredible pace, the multiples would rebound back to where they are.

Harry Stebbings

With that extension of private markets, because I think so many people are so baffled by the public markets that they don't want to go public—your Stripe or your Canva of the world—do you think the extension of private markets in the way that we're seeing is fundamentally good?

11. Using Secondaries to Retain Talent & Return Capital to LPs

Gili Raanan

I think it's functional, and I think it's sustainable. For me, going public is not a financial event. It's a branding event. It's an occasion where you tell your customers, your partners, your employees, and your future employees, “I'm here to stay.” That's an IPO, because typically it's not a financial event. It's not a liquidity event. On the contrary, it's the opposite of a liquidity event.

You get shackles on your hands. You cannot sell stock. You've got all kinds of limitations. It's hell for liquidity, but it's an important marketing event. So, I believe that many founders and many companies would still choose to go through that exercise and pay the price for lack of flexibility and lack of liquidity just to gain the long-term value of that marketing event.

An IPO by itself is not a financial event. It's not liquidity. It's the contrary of that.

Harry Stebbings

With that extension, we have the ability to sell in secondaries and, bluntly, sell into much higher-priced rounds. How do you think about your responsibility, or the importance, of selling in secondaries much later on and providing mega-returns to LPs in these very highly priced rounds?

Gili Raanan

I think about secondaries, first of all, in the context of retaining talent. That's, I think, the most important consideration I have in mind when I think about secondaries, because it doesn't just take a lot of cash to build important companies, and specifically important cybersecurity companies in our case. It takes longer.

With the current market, you typically grant employees stock for 4, maybe 5 years. Then, yes, you can do some new refresh and new allocation, but typically those are fractions of the original allocation, because the company is bigger, there are more employees, and it's in a different stage.

You get to situations where your best employees, your most important employees—your best engineers, your best product managers, your best salespeople—are already fully vested. Structurally, you're unable to allocate equally large or equally tempting grants, and you actually force them out of the company.

For those employees, assuming they're not born super wealthy, they're lucky enough and happy enough to be part of a company that's doing extremely well. They're fully vested, and now most of their family's wealth is actually attached to that 1 company, so it's very logical for them to consider diversification, exactly as we diversify our portfolio by going and joining another team and hoping to build a diversified portfolio.

The antidote for that market's built-in weakness is the secondary. That's the reason, by the way, that at Cyberstarts we created a vehicle we call the Employee Liquidity Fund, which is focused not just on one-off types of secondary deals, but on creating a recurring program with a portfolio company where we provide liquidity to its employees every year.

What we do is underwrite a tender offer every year, so the employees of that company know that they're getting liquidity. The very same type of liquidity they would get in a public market, they would get in a private company. That would help our portfolio companies retain talent.

Harry Stebbings

How does the rest of the cap table feel about that? You have ROFRs, obviously—rights of first refusal.

Gili Raanan

I'm happy to let others participate with me. I do not object to that. We just announced that we've done our first type of secondary program with Cyera. I think that we're buying—probably not mentioning the exact number—but it's many, many millions of dollars from a few hundred employees of Ayera.

Harry Stebbings

How do you set the valuation on those? Is it a premium to the last round, and you just have a kind of blanket valuation mechanism, or is it?

Gili Raanan

It's an ongoing process with management. You have to price the round. So, liquidity is—back to the topic.

I gave you the example just to show how we practice this theoretical argument: it takes more time for companies to mature and get to the public market. If they get to the public market, it becomes a strain on their talent pool, and secondaries are actually the solution for that. The story I just told you, or the example I just gave you, is a way to solve it. I’m sure there are other ways to do it.

12. Did Gili Sell Wiz Too Early & What Did He Learn?

Secondaries can also be a way for early-stage firms like Cyberstarts to return capital to limited partners. It makes the system and the markets more sophisticated, and with that extra sophistication, you can create better solutions, first of all, for employees, founders, and limited partners. Overall, I think that’s a highly positive element in a business.

Harry Stebbings

So, you will lean into liquidating some parts of positions and providing cash back in earlier situations?

Gili Raanan

It’s not a secret that at Cyberstarts, we have sold secondary shares in companies like Wiz early on. By the way, I regret that I sold every single share in Wiz. I regret it because, if I sold it right now, I would show better performance for my limited partners. But at the time, it looked like the right and responsible thing for us to do, and we did it.

Harry Stebbings

What did you get wrong? Obviously, you made millions and millions—it’s incredible—but when you do a postmortem on that, what did you not see that you would have liked to have seen?

13. GP/LP Misalignment: The Hidden Problem Nobody Talks About

Gili Raanan

It was the early days for Cyberstarts. We talk about startups at Cyberstarts or at 20VC, and those are businesses with business plans, teams, and clients. Early on, I thought it was a good thing for us to show our limited partners that we had an incredible, super-high paper value in the portfolio, and I wanted to demonstrate to them that we could actually drive some liquidity to them.

Harry Stebbings

Do you think there are core misalignments between GP and LP? We can take that as an example, where an early GP will want to distribute and show great DPI because they want to go and raise—I’m not saying you here at all, but in most cases, because they want to go and raise a bigger fund sooner. Actually, if I’m an LP holding that position, I want you to retain it, and I don’t want you to do that. There’s a misalignment there. Do you think there are other misalignments that we don’t talk about?

Gili Raanan

Potentially, but even for that quote-unquote misalignment, it’s always easier to look at it over time. Back in the early days, when I made a mistake and sold the Wiz stock, if I knew where it was going, I would hold on to that.

14. Quick-Fire Round

The reaction from my limited partners—and I still have a sophisticated, smart set of investors—was overwhelmingly positive. They were cheering for that because, for them, it was a new GP, and that was a positive event. I had only 1 or 2 super-smart LPs who reacted differently. I remember 1 of them called me and said, “Hey, I’m not investing here to diversify or to hedge my risks. I actually like to take more risks.”

15. How Gili Has Changed as an Investor

I appreciated that. By the way, I still believe that, for Cyberstarts back then, it was the right decision.

Harry Stebbings

When you look back at the investor that you were and that you are today, have you changed much?

Gili Raanan

I think I changed a lot. I probably went from zero to one—meaning from no business, a seed investment, or no idea to a real business—probably close to 50 times. That’s a lot, and I hope that if you do that type of journey 50 times, you learn something. I think I’m learning every day.

I think the only constant in our business is the diversity and change of the people I meet and partner with. I think that’s what makes this profession. In many ways, it’s a terrible profession. It’s a profession where you don’t know if you’re good at what you’re doing for 5 or 6 years. Show me another profession where you show up to work every day for 5 years and have no idea if you’re doing any good.

But I really think it’s one of the most exciting professions in the world, just because it gives you the opportunity to share your life with so many amazing individuals. You can gain just a little bit from every team you partner with, but cumulatively, I think we’re gaining a lot, and we have to listen better. We have to become better listeners over time.

That by itself makes us better people, better parents, and better partners. You’re going through a change, and it’s not like a one-time change. It’s a gradual change, and the more you do that, the more teams you go with on the journey, and the more ups and downs you experience in the business, you change. I think you become a better version of yourself.

Harry Stebbings

What would you say to me and to many people in the industry who are looking at frameworks that we used to use and that are kind of out the window—whether it’s your Rule of 40, or your triple-triple-double-double, or your focus on margins in the early days, or whatever these are—and the world seems to be less secure or obvious than it was in a prior generation? What would you say to that younger generation of investors feeling insecure about their skills in this new world?

Gili Raanan

Learn as much as you can from old farts like myself, but at the end of the day, use your gut to make decisions. Nobody knows better than you do.

Harry Stebbings

Do you have a monopoly on the Israeli cyber market?

Gili Raanan

I don’t know. I don’t know, and I don’t think about it.

Harry Stebbings

Do you ever have a company, though—and I don’t mean this arrogantly at all, and you don’t sound arrogant because I’m asking you—do you ever have a cyber company in Israel where its seed round is announced and you’re like, “Hmm, I didn’t see that”?

Gili Raanan

Maybe once or twice over the past 8 years, but there are deals where I’m telling myself, “Okay, I should have done it. That was a mistake.”

Harry Stebbings

Which one resonates most?

Gili Raanan

It really doesn’t matter, and I probably regret—I probably don’t regret the right one, and I regret the wrong ones. But one thing I learned about the business is that I focus on the deals I’ve done and the teams I’ve partnered with. That’s where I put my focus and energy.

You can’t cover everything, and you can’t get everything. You’re not going to win every battle. If you’re stressed about winning every battle—“I need to be in every important AI company”—I can predict that you’re not going to be in every important AI company. “I need to be in every important cybersecurity company.” You’re not going to be in every cybersecurity company.

So, I focus on my portfolio companies, and I try to do the best with the teams that put their faith in Cyberstarts and work with us.

Harry Stebbings

It’s funny—I remember speaking to Pat Grady about the great companies that Sequoia invested in, and I was saying, “Oh God, you’re such great pickers,” and I was being very kind, as is deserved. He said, “You don’t understand, dude. Every single public company that doesn’t have Sequoia as an investor is a miss. And this is not okay. You understand that?”

It really hit home for me that market share was a core driver for them, and it is for Andreessen. Have you lost a deal in the last 5 years?

Gili Raanan

Yes.

Harry Stebbings

You have?

Gili Raanan

Yeah.

Harry Stebbings

Who did you lose to?

Gili Raanan

Some other amazing investors.

Harry Stebbings

Is there anything else you could have done? I always think, “I never want to leave anything on the field.” That’s what I say to the team: “We could have done more. I could have done another customer call, sent them another intro, hired someone else for them, paid more.” Is there anything else you could have done to win it?

Gili Raanan

Absolutely. There are always things you can do. If I look at this startup business, we are improving it all the time, and I’m telling my partners all the time that we are always as good as our next investment.

16. How to Build a Great Venture Partnership

You know why it really doesn’t matter? Because if all our investments were amazing and we lost 1 or 2 companies, that doesn’t matter. So, again, everything leads me to the conclusion that we should focus on our own thing. We typically get what we want to get, and we can always improve. I’m very, very happy with the progress.

Harry Stebbings

We’ll do a quick-fire. As we think about building teams, you have an amazing partnership and great people on your team. What would you advise me about building a great venture partnership with incredible dynamics and relationships between partners? What should I know that you’ve learned?

Gili Raanan

Lots of lessons. I’ll pick 1 example, which might be nontrivial. I learned that people are very different, and they bring different talents with them.

As a manager, as an executive, as a managing partner, a very easy mistake you can make is to try to create some sort of guardrails and textbook and bring everyone into the same mode of operation. You typically do that because you think, “Okay, this is what worked for me.” Now, here’s a new partner.

Let’s map the gaps between the way he or she performs and that recipe, and let’s bridge the gap. My view on that is that I would let each team member play on their relative strengths. I would not require them to focus on improving their weaknesses, but actually play more often and stronger on their relative advantages.

On their weaknesses, at best, they can be as good as the market. But on the things that are exceptional, they are creating real advantage, real alpha, some real greatness. That leaves Cyberstarts with a team of people that really enjoy working with each other, but each of us is operating in a different way. And we respect that.

Harry Stebbings

I think you do—you learn that through mistakes. I think I put guardrails on people before, where I constrained them to my way of thinking, and then I realized that that’s a net negative for them, whereas it was a positive for me.

Gili Raanan

Exactly.

Harry Stebbings

Okay, quick-fire round, my friend. What have you changed your mind on most in the last 12 months?

Gili Raanan

Founders’ chemistry—how important that is. I always thought that chemistry with the founder was important, but founders are brought to life in all shapes and forms. Focus on the teams that you have the most chemistry with.

Harry Stebbings

Are the best founding teams not often broken up eventually? We always say, “The CEO is amazing, but the CTO…” And I’m like, “Don’t worry. Just focus on the spikiest element being the CEO. The CTO will probably fall away. They might leave. They might be a head of engineering, whatever that is. Just focus on the spikiest person.” Does the founding relationship matter?

Gili Raanan

Extremely. It matters extremely. Yes.

Harry Stebbings

How do you test it?

Gili Raanan

I have simple tests. If they truly know each other, were they roommates for a long period of time? Did they work together and go through some challenges? Sometimes you don’t know.

Harry Stebbings

Who do you learn the most from as an investor? If I’m fortunate enough to have people like you, Neil Mehta, or Pat Grady as my mentors, who are yours?

Gili Raanan

The decade I spent with Sequoia Capital was a formative period for me, and it wasn’t an easy period. I couldn’t do what I’m doing today without learning from Doug Leone, Michael Moritz, Jim Goetz, and Pat Grady. It wasn’t easy. As I told you, it took me a long time to mature as an investor, and it’s hard. It’s hard to really—you know, it’s crazy hard.

You show up to the office every day. You’re surrounded by super-achievers who are building amazing companies. You look at yourself in the mirror and say, “Okay, I’m the shittiest investor in this room.” There are, I don’t know, 10 guys around me. I’m the worst. And the next day, I’m still the shittiest investor. And you go like that every day.

It’s really hard. It’s really hard. You have really bad days sometimes. It takes a lot of greed and determination to keep going and believe that you’re going to figure it out.

Harry Stebbings

What was your hardest day as an investor? I can pinpoint one for me.

Gili Raanan

When the first company I invested in shut down. I had to shut it down. That was super hard because it’s a very public failure. It’s a failure that you cannot cover. It’s a failure that you have to deal with.

Harry Stebbings

What motivates you more: the thrill of winning or the fear of losing?

Gili Raanan

The thrill of winning.

Harry Stebbings

What’s the most memorable first founder meeting that you think of when I say that? Not the best founder or something, but just the most memorable first founder meeting.

Gili Raanan

A really fun first meeting with a founder. I would not mention the name. During the meeting, the founder started to shout, “I’m the best. I’m the best. I’m the best.” It went on and on for about 10 minutes, with him praising himself.

Harry Stebbings

Did you invest?

Gili Raanan

No.

Harry Stebbings

Did it turn out to be an interesting company?

Gili Raanan

A public company.

Harry Stebbings

Wow. That’s amazing. Okay, final one. What are you most excited about when you look forward to the next 10 years?

Gili Raanan

Working with my team and growing amazing companies that can keep on making an impact on cybersecurity.

Harry Stebbings

Yeah. I so appreciate you. I so appreciate the friendship, and I so appreciate the honesty. You’ve been fantastic.

Gili Raanan

I really enjoyed it. And hey, thank you so much. You should invite me more often.

为何早期阶段创业公司的利润率并不重要?| Gili Raanan — 文字稿与摘要 | BidClub