20VC:AI 泡沫论错了|AI 毛利率需要改善|收入集中度值得警惕|为什么人们高估了开放模型,但企业仍然害怕前沿模型——与 ClickHouse 的 Aaron Katz 对谈
- Aaron Katz 的核心宏观判断是,AI 泡沫论错了:「我们才刚刚开始。」 他经历过互联网、移动和社交网络周期,认为那些周期「渐进得多」,而这一轮正以「前所未有的速度加速」——「我们有生之年从未见过这样的收入增长」。他最后给出的唯一逆向判断是:「我无法挑出赢家和输家,但我认为赢家带来的收益会远远抵消输家的损失。」
- 对投资者而言,最大的风险不是毛利率,而是收入能否持续。 基础设施软件的转换成本非常高,而「Agent 应用的转换成本可能很低」;模型提供商「似乎每隔一周就会互相超越」,因此他会「质疑一些 AI 应用收入的持续性」,并明确将 Claude Code 归入低转换成本类别——尽管 ClickHouse 自身在 Anthropic 上的支出已经「较年初增长了100倍」。
- ClickHouse 的数据是本期最硬的数字:收入从「0、12、50、200,今年将超过500」一路增长;关于2027年12月达到10亿美元 ARR 的高低线赌局,我押低于目标。 毛收入留存率超过99%,净美元留存率超过200%,拥有4,000多家客户,客户支出中位数约为10万美元;整个 AI 原生公司组合(Anthropic、OpenAI、Harvey、Sierra、Decagon)占收入「不到12%」——「即便其中一半消失,赢家也会抵消输家的损失。」
- Katz 不接受「90%的 token 都经由开放模型」这一共识,他的答案是「50/50」,尤其是在企业市场。 企业需要赔偿保障和推理输出保护,而开放权重模型——「尤其是来自中国的模型」——目前无法提供这些保障;但 Harry 的反驳同样成立:企业不相信前沿实验室关于零数据留存的承诺(「本质上就是在说:‘你就信我,我罩着你’」),Katz 也确认自己「每天」都能看到这种情况,包括在公司内部。除此之外,Katz 表示 ClickHouse 会使用部分开放权重模型进行代码审查,但未必会用它们发布生产代码,因为担心推理输出。
- 未来3至5年的判断是:Agent 会成为基础设施的买家,替应用选择背后的数据库、算力和存储,但它们还缺少身份、预算和授权机制。 Agent 查询模式首先要求低延迟,其次才是效率(Tesla 正在将「每秒10亿个事件」摄入 ClickHouse);Katz 给投资者的建议是,找出「最有条件为 Agent 提供构建软件应用所需一切的公司」。
- 他最大的运营遗憾是自己「过于高效」,在销售能力上投入不足。 ClickHouse 只有约100名承担销售配额的代表,而数据仓库领域的老牌公司拥有2,000–3,000名销售;他有意采用「Datadog 路线」(产品驱动增长、开发者主导),而不是「Snowflake 路线」(昂贵的企业销售),但承认「到了某个阶段,还是需要在其上叠加企业销售体系」。
- 谈到上市:「如果我们愿意,明年就可以让公司上市。」 没有必要着急。保持私有状态可以避开两项重要负担——员工每天盯着股价,以及卖空者(「私有公司不会有人做空你的公司」);结构化要约转让则能解决流动性问题。Harry 还指出,M&A 对价已经不再是必须上市的理由,引用了私募市场交易,例如据称价值约80亿美元的 OpenRouter 收购交易(按节目所述)。Katz 仍然认为,未来5年内上市的概率应该押低。
1. 「我们才刚刚开始」——看过3轮周期的人给出的泡沫判断
- Harry 提出了一个自己无法化解的悖论:聪明的朋友告诉他,「现在看到的债务规模太疯狂了」,估值也极其亢奋;但他亲眼看到的采用率和收入却正在快速扩大。Katz 没有从高谈阔论的 VC 角度回答,而是站在运营者的位置上指出,互联网、移动和社交网络「渐进得多」;这一轮在 Agent 体验成熟的速度和公司增长速度上,都「以一种前所未有的速度加速」。
- 他用一句快速版判断重申了同一观点:现在最普遍、但错误的看法是「这一切被夸大了,我们正处于炒作周期,正身处泡沫……我无法挑出赢家和输家,但我认为赢家带来的收益会远远抵消输家的损失」。
- 对系统性债务风险,他的限定很明确:担心的是「这些公司上市后面向公众的敞口」——眼下资金来自私募市场,至少 Nvidia 有公开披露。估值压缩?「有可能。」回到10年前的水平?「极不可能。」
2. 毛利率不如收入持续性重要
- 针对低毛利率问题(Harry 引用了 FireEye 的 Slim 给出的30%–35%),Katz 表示,这些公司「现在可以无限获得资本」;只要它们能在未来几年展现出「利润率扩张路径」,同时保持当前前所未有的增长速度和非常健康的资产负债表,他就不会像5年前看待传统企业软件那样担心毛利率。
- Harry 真正该担心的是:「最大的单一风险……应该是收入的持续性。」基础设施软件的转换成本很高,但「Agent 应用的转换成本可能很低」;模型提供商「似乎每隔一周就会互相超越」。
- Harry 给出的尖锐案例是:假设 Anthropic 依靠 Claude Code 这匹特洛伊木马以2万亿美元估值 IPO,这难道不属于低转换成本类别吗?Katz 没有回避:「我会把它归入那一类」——尽管这尚未体现在 ClickHouse 自身的使用数据中,其「Anthropic 支出较年初增长了100倍」。
3. 「AI Awakening」邮件——以及 Katz 如何看待 token 预算
- 年初,Katz 以「AI Awakening」为主题给全公司发邮件:「我认为我们的速度太慢了,而且我没有看到这些代码应用被采用……作为 ClickHouse 这样领先的数据库提供商,我本应看到这种采用速度。」公司随后全面加速;如今也在评估开放权重模型,但 Anthropic 和 OpenAI 的优势在于,它们既是模型提供商,也是开放权重模型目前落后的应用编排层提供商。
- 针对 Harry 提到的 Uber 总裁对 ROI 的怀疑,Katz 的纪律是优先看收入:「只要我们还能持续发布功能……我随时可以控制 token 消耗。而且我们知道,token 成本是在下降而不是上升……我们的收入增长速度创下历史新高,所以这笔交易我任何时候都愿意做。」
- 开放权重模型在公司内部的实际边界是:「我们会用它们做代码审查,但未必会用它们发布生产代码,因为我们担心推理输出。」
4. 遗憾:销售人员太少,以及 Benioff 留下的经验
- ClickHouse 的收入已经「显著超过1亿美元」,但承担销售配额的代表只有约100名;相比之下,数据仓库和可观测性领域的老牌公司拥有「数千名销售」,他们「每天早上醒来只想着一个具体用例」,而 ClickHouse 的销售要同时思考10个。过去两年唯一想改变的事情,就是「提升销售能力」。
- 这背后是有意为之的设计:Katz 将过去10年基础设施领域的赢家浓缩为两套打法——Datadog 的产品驱动增长、自助服务、永远不必与销售交谈,以及 Snowflake 的重型企业销售。他「原以为采用 Datadog 路线会比采用 Snowflake 路线容易得多,事实确实如此」,但「到了某个阶段,还是需要叠加企业销售体系」。
- 与 Benioff 共事12年给他最大的教训是:「你会高估一年内能完成的事,也会低估5年内能完成的事。」当 Marc 向 Siebel、SAP、Oracle 和 Microsoft 宣战时,Salesforce 还只是「一个被过度包装的联系人管理器」,手上甚至没有足以支撑宣战的产品,但最终仍按路线图兑现了目标。
5. Agent 将成为下一代基础设施买家
- 软件过去服务的是拥有可预测查询模式的用户画像;「Agent 没有用户画像」,会横跨可观测性、数据仓库和 CRM,而「整个体验将由这条链路中最慢的一环决定」。Agent 的要求排序是先低延迟、后效率——Tesla 正在「每秒向 ClickHouse 摄入10亿个事件」,Katz 称这一吞吐量前所未有。
- Anthropic 的案例很能说明问题:他们问 Claude,「针对这个具体的可观测性用例,我们应该使用什么技术?」Claude 推荐了 ClickHouse。Katz 设想的未来是 Agent 直接配置完整技术栈,但「它们需要授权,需要身份,也需要预算……我们今天还没走到这一步」。他给 Harry 的任务是,找出「最有条件为 Agent 提供构建软件应用所需一切的公司」。
- 他坚持的制衡因素是:「未来10年,决策环节中仍会有人参与。」预算依然由人掌控,因此品牌投入的重要性不会改变。一个尚不存在的岗位是「专门负责 AI 消耗的 AI 财务职能」——5年后,这个职位又会因为 AI Agent 能够自我治理而变得没有意义。
6. 开放模型与前沿模型:50/50,以及企业信任关系的倒置
- Harry 代表了主流观点:90%的 token 经由开放模型,前沿模型留给癌症和气候问题。Katz 不接受这一判断:「简单答案是50/50。」他的依据是,今天开源软件与专有企业软件之间的分布「相当均衡」:Snowflake 主要基于闭源体系,而 Databricks 围绕开源构建。在 Harry 两次比较中都选择 Databricks 后,Katz 认为可观测性领域应选 Datadog 而不是 Databricks,并强调3–5年是很长的时间。
- 他谨慎区分开放权重模型与开源软件——「我们属于后者」;而他对开放权重模型进入企业的判断要保守得多:赔偿保障和推理输出方面的缺口「会限制其使用场景」,尤其是中国模型。
- Harry 讲了一个反差案例:一位嘉宾用 Anthropic 处理不太敏感的工作,却用「一个中国开源模型」处理最敏感的工作,Harry 原本以为顺序反了。Katz 解释了企业对前沿实验室的担忧:零数据留存承诺「本质上就是在说:‘你就信我,我罩着你’……很多公司担心把源代码之类的东西交给前沿实验室」。他是否见过这种情况?「我见过。我每天都能看到」,包括在 ClickHouse 内部。
- 对于中共后门的论点,他不愿接招:「我个人不喜欢猜测……扯到那一步相当离谱。」但对开放权重模型当前的安全担忧,他认为「现在我觉得这种担忧是有依据的」;如果展望1至2年后,「我认为很多担忧都会得到解决」。他也不会拿 Harry 的资金去打造美国版开放权重模型。另一个企业信号是,即便是「硅谷最具创新精神的一些数字原生公司」,也在讨论迁回本地部署。
7. 数字:0–12–50–200–500+,以及2027年12月的赌局
- 增长曲线如 Katz 所述:「我们经历了0、12、50、200,今年将超过500」——成立最初3年的增长速度「是数据库领域前所未见的」。关于10亿美元 ARR,他把高低线设在2027年12月,并表示「我押低」;Harry 押在2028年2月,赌注为1000英镑。Harry 追问收入是否达到2.5亿美元时,Katz 回答「远高于这个数字」。
- 单位经济方面,ClickHouse 拥有4,000多家生产客户,每月新增数百家;毛收入留存率超过99%,净美元留存率超过200%(他此前任职公司的水平为「超过130%」)。客户支出从每月几千美元到每年数千万美元不等,中位数约为10万美元。扩张收入超过新客收入,因为原本割裂的数据仓库和实时分析用例最终会汇入同一个仓库。
- 对收入集中风险,Katz 没有接 Harry 以 Jensen 为例的诱导性问题:作为运营者,任何单一客户、品类或行业占收入超过10%,都意味着「你已经暴露在其中」。使用 ClickHouse 的 AI 公司组合「几乎涵盖所有基于 ClickHouse 构建的 AI 公司,从 Harvey、Sierra、Decagon 到 Anthropic 和 OpenAI」,占收入「不到12%」。即便其中一半消失,「赢家也会抵消输家的损失」。这套逻辑同样适用于对一年从0做到100的羡慕:「收入的持续性,是这些公司最被低估的属性。」
8. 护城河、身后的竞争者,以及为什么选择 Fulham
- 他最担心的竞争者是「尚未进入市场的那个……我担心下一个 ClickHouse」——一个10年前突然崛起的开源项目,正是今天颠覆者可能采用的方式。公司内部的要求是:「我们必须不断思考如何重塑自己……从根本上实现自我颠覆。」投资者最容易看错的是超大规模云厂商重新分销开源项目所带来的护城河问题:只要能通过云产品或专有功能维持竞争优势,这种模式就能生存下来,但「真正做到这一点的开源公司非常少」。他也不会排除 Anthropic 和 OpenAI 成为未来核心基础设施提供商的可能性:「想象一下它们3年后将覆盖的领域有多广。」
- 品牌打法包括在 re:Invent 举办 The Chainsmokers 演唱会——「我希望有一场派对,让6万名软件工程师争先恐后地想要入场」——以及后来成为 Fulham 球衣胸前赞助商。赞助资金来自与 David Sacks、Michael Dell 和 JP Morgan 共同完成的一轮追加融资,当时「我们并不需要资本,资产负债表上有10亿美元」。回报分为全球转播带来的品牌认知,以及可量化的商务招待:昨晚一场米其林级别晚宴来了20名掌握预算的高管,一半是客户,一半是潜在客户。
- 在 Lakers 估值达到125亿美元、Seahawks 据报道达到96亿美元之后,他仍然愿意投资200亿美元级别的球队——「这种体验绝不可能通过技术复制……它有一种非常直接、非常 visceral 的感受」;Harry 补充说,在 AI 时代,人们会更渴望这类体验。
9. 融资、远程办公,以及为什么不急于上市
- Series B 由 Coatue 和 Altimeter 共同参与,估值20亿美元;当时「没有收入、没有产品、只有15名员工」,让 Katz 感到最昂贵,也「在我们背后立起了一个很大的靶子」;如今这轮150亿美元估值的融资反而感觉最便宜。他的融资哲学是:「10年后我们是以150亿美元还是250亿美元融资并不重要……我想的是20年后的公司,而不是2年后的公司。」他也坦承,5年前「完全不知道」AI 浪潮会到来;当时只知道 ClickHouse 在价格和性能上有优势,因此「无论下一个趋势是什么,它都会满足那个趋势」。
- 对 Harry 反对远程办公的立场,Katz 表示自己「有两种想法,而且一直在自相矛盾」:Salesforce 的10年办公室经历对他影响很大,但 ClickHouse 在疫情时期的组织设计下本就采用分布式模式,目前员工遍布27个国家,离职率为个位数,超过一半收入来自美国以外;未来12至18个月内,公司将在全球拥有「16至20间办公室」,而不是6或7间。公司不会发布严苛的强制返岗令,但员工对办公室的需求正在上升。
- 谈到上市,Katz 表示:「如果我们愿意,明年就可以让公司上市,没有必要着急。」他在一次与 Oli 共进晚餐后形成了一个闭环判断;Oli 自称「基本上就是在经营一家上市公司」。两家公司真正的差异只有两点:员工每天盯着股价,以及卖空者;结构化要约转让基本解决了员工流动性问题,但「私有公司不会有人做空你的公司」。Harry 继续追问,引用了 Stripe–PayPal 500亿–600亿美元的私募公司交易(Katz 认为「有点偏离常态」)以及 OpenRouter(按节目所述)80亿美元的交易:既然如此,为什么还要上市?Katz 给出的理由包括品牌认知、融资、投资者多元化和士气,同时认为「从价格发现角度看,长期而言公开市场通常优于私募市场」。
完整逐字稿
We're just getting started. This seems to be accelerating at an unprecedented pace. We haven't seen revenue growth like this in our lifetime. We went from 0 to 12, 50, and 200, and we'll finish this year north of 500. We need to get to $1 billion of ARR as quickly as possible. I'd put the over-under at December 2027, and I would take the under. We could take the company public next year if we wanted to.
This is a very special 20VC with me, Harry Stebbings. The show you're about to listen to, oh, it was not filmed in the usual recording studio. No, no. We went to Craven Cottage, the home of Fulham Football. Why? Well, our guest today just got front of shirt sponsorship for Craven Cottage and for Fulham, most importantly, the team that play there. Welcome Aaron Kass, founder and CEO of ClickHouse, industry-leading online analytical processing database management system. Try saying that after a couple of tequilas. But they've just crossed 350 million in ARR. They have customers like Microsoft, Anthropic, OpenAI, Tesla, Netflix. If you're a great company, you kinda use ClickHouse. And Aaron is incredible. He was one of the leading execs at Elastic for years. Before that, he spent 12 years working with the one and only Benioff at Salesforce. Now, he's obviously the co-founder of ClickHouse, which is worth over $15 billion. I cannot wait for you to hear this discussion. It was so much fun for me to sit down with a dear friend in Aaron.
You have now arrived at your destination.
Aaron, dude, I've done over 1,000 shows. I've never had a setting quite like this for a show, so thank you so much for hosting at Fulham Football Club.
Yeah, total joy.
Now, I want to start with just a little explainer on what ClickHouse is and what ClickHouse becomes in a 5-year period, just to set the scene there.
1. ClickHouse Powers AI Applications
As one of our more recent investors, I think you understand the thesis behind it: it's the world's most popular open-source database, it satisfies a very broad array of use cases, and it's used by nearly every AI-native company—Anthropic, OpenAI, Weights & Biases. It's known for its lightning-fast query execution and extreme resource efficiency in terms of storing vast volumes of data.
When we look at, bluntly, the fastest-growing AI companies, I think the single biggest question I have right now is: where are we in the cycle? I'm really good friends with very smart people, and they go, “Harry, I've seen this before. The levels of debt that we're seeing are insane. The prices and the valuations are so exuberant.” And then I also look at adoption and revenue scaling, and I have these 2 paradoxical data points.
2. AI Growth Defies Historical Cycles
We're just getting started. One of the few benefits of age is experience, and so I've been through a few of these before in terms of the internet, mobile, and social.
How does it actually compare as a builder? Because we hear a lot of pontifications from venture investors. How does that compare for you?
In those cycles, in my experience, were much more gradual. This seems to be accelerating at an unprecedented pace in terms of how quickly these agentic experiences are maturing and how quickly these companies are growing. We haven't seen revenue growth like this in our lifetime, and the demands on the systems of these agentic applications are unlike anything we've ever seen.
Totally agree with you there in terms of the revenue scaling. A lot of people always like to pick holes. One of the holes they often pick in the revenue scaling is the gross-margin profile. Do we just see a new world of lower gross margins when we look at companies like FireEye, where Slim was on the show and she was like, “Yeah, we're at 30–35%. We hope to be more over time”? Do we just have a lower-gross-margin world, or do we actually scale into traditional SaaS margins over time?
A lot of these companies just seem to have unlimited access to capital right now. They're growing so quickly that I think they can operate with gross margins that most public-company investors would not be satisfied with. I think as long as they can demonstrate a path to margin expansion over the course of the next few years while still growing at these unprecedented levels with very healthy balance sheets, I worry less about gross margins than we did 5 years ago in traditional enterprise software.
What should I worry about, then, as an investor? As I think about navigating this new world, you have the best customer base that you could almost ask for. I was talking about some of the fast-growing companies on our wall the other day, and you're like, “Well, they're both customers.” It was just universal: the best companies were using ClickHouse. What should I be concerned about or worry about when I'm investing today and looking at these names?
3. AI Revenue Faces Durability Risks
If you were to say, “What's the single biggest risk?” it would be durability of revenue, because the switching costs that you and I talked about are very high for infrastructure software. The switching costs can be very low for agentic applications, and we're seeing that with these model providers that are leapfrogging one another what seems like every other week. I would call into question the durability of some of the revenue for some of these AI applications.
When I look at an Anthropic IPO at $2 trillion and at Claude Code being the dominant Trojan horse behind that, would that not fall into the low-switching-cost category?
I would put it in that category. That's not showing up in our use of Claude Code, because our Anthropic spend is up 100 times from what it was at the beginning of the year.
Can I ask how much you spend on Anthropic?
A significant amount. We weren't doing enough at the turn of the calendar year, so I sent an email to the company, and the subject was “The AI Awakening.” I said, “I think we're moving too slowly, and I'm not seeing the adoption of these coding applications, for example, that I would expect to see for a leading database provider like ClickHouse.”
The company rallied to the call, and we've seen this explosive growth in terms of our use of these applications. We're now looking at adopting more open-weights models rather than just the traditional frontier labs, but I think Anthropic specifically and OpenAI have the benefit of being both a model provider and a harness provider, something that the open-weights models are behind on right now.
Do you think that is the right approach, though? Do you not think it's better to be independent, because then you can actually do optimal model routing for different tasks, versus being tied into one model provider because they're your harness too?
For example, we'll use some of these open-weights models for code review, but we won't necessarily use them to ship production code because we have concerns about the inference output.
Totally, yeah. You said, “I love this—the AI awakening.” The challenge then becomes—and we had the president of Uber on the show, who was much more skeptical of the ROI that it generated internally—how do you think about token budgeting and cost when suddenly you're incentivizing this: “Hey, run free,” and then the bill might come at the end of the quarter?
The primary measure that we care about, as you know, is revenue growth. If we see the sustained revenue growth that we've experienced over the last 3 years—and we're a very efficient company, as you know; some would argue we're too efficient—then I worry less about the expense that we're incurring on coding agents, for example, because we're covering a very broad surface area, and our roadmap is accelerating at a pace that we've never seen before.
And as long as we can continue to ship features that satisfy this very broad set of use cases, then I can always rein in token consumption. The cost of tokens, as we know, is going down, not up, and so they're becoming more efficient, not less efficient. But our revenue's growing faster than it ever has, so I'll take that trade any day of the week.
You said that you're too efficient in some people's eyes. Where should you have spent where you didn't spend, and how do you reflect on that?
4. Sales Capacity Unlocks Growth
We've got about 100 quota-carrying salespeople, for example, and I think you know our revenue scale is significantly more than $100 million.
Yeah.
Our average rep productivity is quite high relative to the industry average. Our competitors that we're going up against—some of these very large data warehousing companies, some of these very large observability companies—have thousands of salespeople. They wake up every morning thinking about one specific use case. Our salespeople wake up every morning thinking about 10 different use cases, and there's only 100 of them going up against an army of 2,000 or 3,000 sellers for some of these very large data warehousing companies. So I think the one thing, if I look back over the last 2 years, that I wish I had done differently was increasing sales capacity.
That is so interesting. So you should have invested more in the sales team and sales leaders earlier?
I really wanted the pressure for the first few years to be on product and engineering because I looked at the 2 most popular infrastructure software companies over the last 10 years, and I distilled that down to Datadog and Snowflake. They were both successful, but through very different avenues. Datadog had this PLG, self-service, developer-led motion, so you could get started, deploy an agent, instrument your application, and never talk to anybody in sales.
Snowflake went heavy after the enterprise through very expensive sales and marketing. I just thought it was going to be a lot easier to follow the Datadog playbook than the Snowflake playbook, and it proved to be the case. But at some point, you need to layer in an enterprise sales motion on top of some sort of PLG distribution.
What do you know now about layering on that enterprise sales motion that you wish you'd known before you started?
I spent 12 years at Salesforce, and so I was a student of Marc Benioff's playbook. There were so many lessons learned through that experience, and this was a long time ago. I joined that company 24 years ago.
What was your biggest lesson from working with him, if there was one takeaway?
You can overestimate what you can achieve in 1 year and underestimate what you can achieve in 5. When I started, it was a 3-year-old startup, and it was basically a glorified contact manager—salesforce automation. We essentially said, what you're traditionally using ACT! or GoldMine for, or using a spreadsheet for, you can use Salesforce for.
But Marc had this bigger vision, and he said, "We're going after Siebel, SAP, Oracle, Microsoft." We didn't have the product set to go after those competitors, but he was such an incredible marketer that he created this perception in the industry that some of the largest companies in the world could adopt this technology and that we would deliver on a roadmap that would satisfy the requirements over time. And he did.
You said the word roadmap multiple times in different contexts there, but I do a show every week with Jason Lemkin and Maria Driscoll. It's very successful and popular, which is fun, but Jason said last week that if you are not well into your 2027 roadmap already, you are behind. Are you seeing development acceleration because of AI tooling, and how do you measure actual ROI internally when attribution is really difficult?
Yeah, we're shipping products faster than we ever have. We're entering new product categories 2 years ahead of where we thought we would.
Really?
Yeah, both organically and inorganically. We've made 6 acquisitions over the last 4 years that have propelled us into new use case areas, and our organic roadmap is shipping features like stateless workers, which is essentially infinite compute. We've shipped those faster than we ever thought possible.
How do you think—and Nikesh Arora is a very good friend of mine and a very brilliant M&A machine—how do you think about the buy versus build versus distraction? What's that internal decision-maker for you when you think about those 6 acquisitions?
If I think that our product and engineering teams can innovate in a specific area that we're not in today, then I'll let that play out organically. If I see a founder or a group of founders that are building on top of ClickHouse, that are getting into a category that I think is going to be a future component of what we build as an ultimate data platform, then I think about doing something inorganically.
We partnered again with 6 different founders—actually more than that. Some of these companies have multiple founders. Our most recent one earlier this year was Langfuse—
Yeah.
—out of Berlin, which is 3 incredible founders entering agent observability. Every enterprise in the world is going to need this technology.
In terms of the agentic future that we face, how do software and product decisions change when you no longer cater to humans but you cater to agents?
5. Agents Choose the Infrastructure
Even 4 or 5 years ago, software applications were designed for a specific persona that had a role within an organization, and their query patterns were very predictable, whether or not you ran a report or looked at a dashboard. Agents don't have personas, and so while you would traditionally use a specific application for observability, data warehousing, or CRM, agents expect that they're going to traverse across all these applications.
They're not going to be constrained by access, and they're not going to be constrained by latency. The experience is going to be defined by the slowest point in that chain. So what's the number 1 requirement for agentic query patterns? Low latency, because they're executing dozens of SQL queries simultaneously across all these different systems. The most important requirements are the unpredictability of those query patterns, the responsiveness, and the fact that they're much more exploratory than a traditional human report or query.
Can I ask you, when you see the explosion of agent queries in this way, you'll also see the increasing awareness from agents to be more cost-efficient. To what extent do you think you see a race to the bottom on pricing, with the awareness from agents that they can't have an explosion of queries and costs staying the same?
Well, I don't see agents necessarily being cost-efficient. I don't see them thinking about consumption and budget like humans do, but—
Pepe and my mother have that in common.
But the volume of queries is exploding at a rate that we've never seen. And so it's requiring these systems to completely rethink their pricing models, their consumption patterns, and their access patterns.
Not only are agents hammering these services in an unprecedented way, but they're actually now selecting the underlying infrastructure. So while you could go to Claude or you could go to ChatGPT and say, "What technology should I use for this specific use case?" I'm thinking about a future where the agents actually select the infrastructure stack behind the application, and positioning ClickHouse to be the default database for the next generation of applications that agents are building, not humans.
And just so I understand, when we fast-forward to that 3-year preference stack for agents, it's number 1, latency. It's number 2—
Efficiency.
Efficiency.
Yeah. I mean, Tesla, for example, is ingesting 1 billion events per second into ClickHouse. That throughput is unprecedented, and so you need the ability to both ingest that efficiently, store it efficiently, and then be able to query that efficiently at a fraction of the cost of traditional database technologies. There just isn't another technology in the world other than ClickHouse that can satisfy those requirements.
When you think about that agent buying process, trust and security are so important. Everyone is saying that we're at this golden age in terms of cybersecurity, and we see more and more security hacks. How do you feel about the security vulnerabilities that come with the agentic future that you are planning for 3 years out, more on the enterprise side? We obviously see it on the personal side, but more on the enterprise side.
I think it's going to require multiple deployment models. You need to be able to consume services via a cloud offering through any one of the 3 major hyperscalers. You're going to need the ability to manage that data on-premises, behind your VPC and in your firewall. So you're going to need to have the flexibility to deploy these applications as you best see fit, especially in the enterprise, where you've got highly regulated industries, a lot of data privacy concerns, and a lot of compliance requirements.
As a supplier to these customers, we think about, "How do we support them depending on their deployment preference?" And that's a tricky roadmap to maintain, because most companies pick 1 of those avenues. I mentioned Snowflake and Datadog. They're primarily cloud services. You look at more traditional technologies that run on-premises, and so if you force your customer into a specific lane, you're limiting the addressable market that you can go after.
When you look at the agentic future over the 3–5 years that you're planning, what seems insane today that you think will be quite commonplace in 3–5 years?
We can talk about the fact that agents will need to have an identity that they don't have today. They'll need to have a budget, and how do you authorize an agent to consume services?
But wouldn't the agents need to have an identity and a budget?
If you ask Anthropic how they chose to use ClickHouse, they'll tell you they asked Claude, “What technology should we use for this specific observability use case?” And Claude suggested ClickHouse. I'm thinking about a future where they say, “Hey, we need to build an application. Provision the underlying stack.”
So you've got a database, networking, compute, and storage, and the agent's actually making that selection process. But they need to have authorization. They need an identity. They need to have a budget to be able to consume those services. We're not there yet today. So if I were in your shoes, I'd be thinking about what companies are best positioned to give that agent everything they need to build a software application.
I'm sorry, help me understand. Where should I be looking then, and why is that not included in the harness? Why is that not in the settings and preferences of the harness and the model provider?
Because most companies aren't just going to let their agents run wild and build whatever they want and consume as many resources as the agent deems fit. There's going to need to be some sort of governance and oversight with that consumption, and we're not there yet today.
There's some human who is observing that consumption. They're monitoring the agentic spend. They're putting controls in place to make sure that things don't get out of hand, that they don't access enterprise data that they shouldn't, and that they don't spend a certain amount of money that they're not authorized to. If you look out 3–5 years, those agents are going to be fully autonomous.
One that I think is very clear is specialized models. We both know Leonard FireWorks. I think every company will have their own model, trained on their own data. They'll supplement their own data with additional data, but I very much see that being common.
Do you see a world of millions of specialized models? Do you think you'll actually have Anthropic and OpenAI take the large majority of enterprise, with only very specific cases having specialized models? How do you foresee that, given the access point you have?
I think we're going to have both. I think you're going to have specialized models for a specific use case, like legal tech. If you look at Harvey, for example, I think they're leading the category in terms of specialization. But I think the large frontier labs are still going to be the dominant providers in the space.
Can you help me out here? I'm an investor in Lagora. Why is that a better approach than Lagoras who obviously have not decided to dedicate their resources to building out specialized models?
They consume less ClickHouse. That's the short answer to the question. We're an infrastructure provider, so we're picks and shovels at ClickHouse. We're not picking winners in these categories. Lagora could be a bigger company than Harvey a year from now. I can't predict the outcome of these specialized providers. I don't know their revenue scale.
What's the average customer spend on ClickHouse?
It's a good question. We define a customer once they hit a certain revenue scale. We've got a long tail of customers that consume some of our services, but once they're actually in production at scale, we count them as a production customer.
There's a chart that you can see with our revenue growth and our customer growth, and you can see they're growing at a similar rate. Revenue is actually growing a little bit faster because our customers are growing faster than new customer acquisition. The most important function for a company of our size is how many new customers we can onboard in any given period.
We've seen that the expansion characteristics of these services are unlike anything I've seen in my career. We had over 130% net dollar retention at previous companies. We're over 200% because these use cases expand.
You could be using us for data warehousing, then using us for real-time analytics. Historically, these were siloed applications inside of an enterprise. People are now saying, “We want to put all of this in one data repository. We want to build applications against it. We want to expose it to our customers. We want to expose it to our partners.” And so we're just seeing this rapid growth.
Average customer spend—I mean, we've got customers that spend tens of millions of dollars with us every year. We've got customers that spend thousands of dollars with us every month, and everything in between. So averages can be a little bit misleading. If I were to look at the midpoint, it's probably around $100,000.
When they're making that buying decision, which competitor do you fear the most?
The one that isn't in the market yet. Our competitors are right in front of me. I can see them. I know their strengths. I know their weaknesses. And what I worry about is the technology coming from the rearview mirror.
I worry about the next ClickHouse. People really didn't see this technology coming. It was open source 10 years ago. That's when I first discovered it. It burst onto the scene, and thousands of companies adopted it, but there was no company behind it. And so people dismissed it as just another popular open-source database.
There have been a lot before it. There will be a lot more after it. So I worry about what company is going to disrupt us in the same way that we're disrupting the competitors in front of us.
You mentioned, obviously, ClickHouse being an open-source project and the amazing early traction that you had. When we look at the percentage of tokens that are now going through open models, it is increasing exponentially, it seems, and it is taking away from frontier models. What percentage of tokens will go through open models in 3 years versus frontier models?
6. Open Models Face Enterprise Constraints
The easy answer is 50/50. In the same way that you ask what percentage of enterprise software today is open source versus proprietary, I think it's a pretty even distribution.
That would be a controversial prediction, then.
I don't know. Look at the big 2 data warehousing providers, Snowflake and Databricks. Snowflake is primarily a closed ecosystem. Databricks is built around open source. Would you argue which one's going to be bigger?
Databricks.
Perhaps. But then you add Datadog. Datadog is primarily proprietary. Other open-source observability tools are open. Which one's going to be bigger?
Databricks.
In observability, I would argue Datadog over Databricks. Well, you never know. 3–5 years is a long time.
It's a very long time.
And I don't want to underestimate Databricks. It's a great company.
Do you know what's shocking when you say that? 5 years ago, ChatGPT wasn't out. That's—
Yeah.
—such a stark wow.
I mean, are they going to get into infrastructure? Will they be offering databases as a service? I don't know. I wouldn't dismiss Anthropic and OpenAI as core infrastructure providers.
Really?
Yeah, not at all. I don't see them as competition today, but you see how they're entering new categories so quickly. Just imagine the surface area they're going to cover in 3 years.
They're building their own chips. This would not be—
Right.
—extraneous.
Yeah.
Totally get that. But the conventional wisdom would be that you see 90% going through open models and 10% through frontier models. In the conversations that I have today, everyone basically says frontier models will be used for cancer, climate change, and extremely valuable applications, but very few for us, and then the rest of everything will go through open models. You don't agree with that?
I don't, especially in the enterprise. They want provisions and protections that potentially open-weight models, especially those that come out of China, cannot provide around indemnification, for example, and output inference. And it's going to limit the use cases that those open-weight models are adopted for.
Now, again, it's very important that we distinguish between open-weight models and open-source software, okay? We're in the latter category. My predictions on enterprise adoption around open-weight models are very different.
For those who do not know—and I'd like this to be not just for Silicon Valley engineers—can you explain open weight versus open source?
Let's focus on open source.
Yeah.
Open source is essentially where anybody can inspect the source code. Anybody can modify it, depending on the license that it's governed by. You can deploy it with no attribution to the authors of the software. You can modify it. You can monetize it without any relationship with the people who are actually developing it. You can contribute to it. You can fork it.
Now, open-source licensing has evolved significantly over the last 5 years. That affects some of those implementations.
Okay. I'm pleased that you said that—that you don't agree with that, and that there will actually be more concern around using open-weight models and potentially Chinese models.
When I speak to people on the show, they actually say that the biggest enterprises are more scared to work with frontier providers than they are with open-source Chinese models.
Because people don't trust the statement "zero data retention." It's basically you saying, "Just trust me. I got you." Some people will take you at your word; many will not. And so I think a lot of companies worry about sending their source code, for example, to a frontier lab.
Do you see that?
I do. I see it every day. We have that same concern internally because you worry about the output from that code generation. You worry about third-party indemnification if you were to consume code that's being derived from another repository.
So what do you do in that case? You then go to an open model?
You limit the use cases. You can use it for code review, for example, but maybe not to push production code into an environment that your customers are using.
But then what do you trust? You trust an open Chinese model with the more sensitive data? Because, again, this is what someone said on the show the other day, and I was like, "No, you must have gotten that confused." They said, "For all less-sensitive things, we use Anthropic, and then for everything more sensitive, we use an open-source Chinese model." And I was like, "You mean the other way around?" And they were like, "No, no, no. That's the right way around."
I think when you need the legal protection that most enterprises do, you're going to want to work with one of the frontier-lab providers. I think there's too much security concern around some of these open-weight models.
Is it justified?
Today, I think it is. If I look out 1 or 2 years from now, I think a lot of these concerns will be addressed.
You don't buy the backdoor to the CCP or—
I personally don't like to speculate that, by using some of the software, you're somehow going to be engaging in some nefarious—
Chinese espionage?
Yeah, exactly.
Yeah, yeah.
It's quite fantastic to go there.
Listen, you're CEO of one of the most prominent open-source companies in the world, in terms of ClickHouse. When we look at the American open models, we significantly lag behind. If I were to say, "Aaron, I want you to spearhead open American models," what would you do to encourage and incentivize us to dramatically leapfrog China now in our open ecosystem?
Obviously, I'm a huge fan of open-source and open-weight models, so I don't think any sort of government intervention is wise in terms of limiting the adoption or distribution of these technologies. I do think open-source and open-weight models are the future, and the future is defined—I don't know—3 to 5 years. It's really hard to look out further than that. I personally wouldn't take your capital and say, "I'm going to deploy it to develop an open-weight model."
Do you see more and more enterprises wanting to go back on-premises in this day and age?
We do, yeah. Even companies that I thought would never go back on-premises are talking about going back on-premises. Some of the most innovative digital-native companies in Silicon Valley are now thinking about moving their stack from one of the hyperscalers to an on-premises environment.
When we think about agentic workflows, a lot of what we've said—agent identity, how sophisticated are traditional enterprises when you speak to the CEOs, when you sell to them, what you see, and what's the chasm between what you see and what they know?
Narrow.
It is?
Yeah. I was at Canary Wharf yesterday meeting with some of the largest financial services companies in the world. They are leading the way in terms of adopting new technologies in a way that I've never seen in the past. A lot of the time, historically, the sales cycles into these big firms would be measured in years, not quarters. They're now adopting technologies much faster than they ever have before.
So you're seeing sales-cycle compression these days?
Yeah. Open source aids in that because you can get started without any sort of vendor relationship. PLG products like Datadog and ClickHouse aid in that because you can just spin up an environment without ever talking to anybody in the sales organization. You can have this frictionless experience where you can evaluate, deploy, and scale the product without a traditional enterprise sales process.
I think people just fundamentally misunderstand the go-to-market and the business behind it. What do investors get most wrong when analyzing your business?
Investors often say, "Where's the moat?" How difficult would it be for me to simply redistribute ClickHouse? What's the risk of one of the hyperscalers offering ClickHouse as a managed service? It's been done before, where AWS, Google, or Microsoft takes your open source and redistributes it as a managed service. So now you're almost competing against your core database. That has been an issue in the past.
I think if you can maintain a competitive advantage with your cloud offering or your proprietary features that are very difficult to replicate, then you can maintain that moat, and I think very few open-source companies get that right.
I do want to make a weird transition back. When we talked about agent preferences and agents—Anthropic using Claude to choose ClickHouse—does that mean developer relations and the developer community become less important? And how does the future of the brand change when agents become decision-makers?
So, say you're building an application. Let's say you're building a dating app, right? You can build it over the weekend. You can vibe-code it, right? In theory, that agent can select the stack. It can select a managed Postgres service because you want to support transactions, a managed ClickHouse service because you've got analytics, and everything in between.
You still have an enterprise buyer. You still have a huge data-warehousing project at a top bank or a telco that's going to be driven by an engineer or a developer, and there's still going to be a human who's making that architectural decision: Are they going to use ClickHouse? Are they going to use Snowflake? Are they going to use Databricks? You've got an observability workload. Are they going to use something off the shelf like Splunk or Datadog, or are they going to embrace open source and use something like ClickHouse? For the next decade, there will still be a human involved in that decision loop.
So it doesn't change the investment and commitment that you have toward the brand?
Not at all, because budgets are still controlled by people, right? And budgets correlate with technology decisions. A few years ago, I started doing things around awareness. For example, for AWS re:Invent, Amazon's big cloud conference in Las Vegas, or Google Cloud Next, I partnered with The Chainsmokers and had them perform because I said, "There's not one party that everybody at re:Invent wants to go to. It's a bunch of shitty restaurant buyouts and happy hours. I want one party that 60,000 software engineers are falling over themselves to get access to."
So I partnered with Alex and Drew, and we started performing these concerts in support of ClickHouse. Then I thought about how we could drive even broader awareness, and a sports sponsorship came to light. I'm not the first person to do this, as you know. A lot of other companies are sponsoring Premier League teams.
Sure.
We did a financing earlier this year, and then we extended it and brought in some strategic investors like yourself, David Sacks, Michael Dell, and JPMorgan. We didn't need the capital. We had $1 billion on the balance sheet.
I quite like the affiliation with those names, so thank you very much for including me alongside David Sacks and JPMorgan. Very helpful.
Happy to. So I thought, what better way to spend this new investor money than to sponsor an English Premier League football club in London?
Why football? Why the English Premier League? You can sponsor F1, you can sponsor, you know, Lacroix do golf as well. Why football?
I love the sport, but let's put that to the side for a minute. I think the value of these sponsorships obviously comes in 2 forms. The first is awareness, and as we saw last night against Chelsea, this is a game that's being televised globally. So you've got millions of viewers looking at your brand; you're getting impressions, obviously.
The second, which is obviously easier to quantify, is hospitality. We're sitting here at Craven Cottage along the Thames. I think this is arguably the best sports experience in the world, and I've been to many. We had 20 executives last night attend an intimate Michelin-grade dinner. A C-level executive came from Paris, from one of the largest banks in Europe, just to experience that. Those types of relationships are extremely important, especially as we move upmarket.
Do you think we will see the price of sports assets increase dramatically even further? We had, obviously, the Rohn Koslo buy. I always get it wrong, but I'm a Brit, so forgive me. It's not the Seagulls; it's the Seahawks.
The Seahawks. Yeah.
Seahawks.
Yeah, which obviously I didn't love to see, considering both Koslo's an investor in ClickHouse, but he was a minority owner in the 49ers.
Why is that bad? Why didn't you want to see it?
Because I'm a San Francisco 49ers lifelong faithful.
Dude, I'm from Fulham. I don't have a clue. I thought it was the Seagulls.
Well, it would be like you turning around and investing in Chelsea, for example. You wouldn't do that, obviously, as a Fulham supporter.
I obviously would not do that.
Right?
No. Unless there was significant monetary gain, in which case I'll do it in a second.
Well, that was a very savvy businessman, so I'm sure it's going to be a good investment for him.
And then Josh buys the Lakers for $12.5 billion, and I'm like, to the point of underestimating where value accrues: do you think we'll see $20 billion sports teams?
I do. We just saw that with the Lakers. I think it was the most expensive sports transaction—
Twelve and a half.
—in history. $12.5 billion. It was reported that the Seahawks sold for $9.6 billion.
Yeah.
It's all obviously well reported what the English Premier League clubs trade for. I do think that. It's an experience you simply can't replicate through technology or anything else. There's something very visceral about it. We felt it last night: to be there at the pitch, with 28,000 rabid fans on their feet to launch the Premier League season—a southwest London derby, Chelsea versus Fulham, 3–2, 5 goals. What more could you ask for?
I totally agree, and I think also, in the world of AI, you actually crave those experiences more.
I agree.
That and music, in particular, I think will be two of the most blossoming. I totally get you there. How do you think about spend for it? I'm not asking you how much you paid for it, but how do you think about ROI effectiveness on share? We're going to commit a lot of budget to being in front of share.
We had 20 guests last night, budget owners from some of the largest companies in the world. Half of those are customers, and half of those are prospective customers. So I can very easily measure the spend that I can gather from that basket of accounts over the next 12 months. How much of that do you solely attribute to a sports sponsorship? That's very difficult to assess.
We could see top-of-the-funnel metrics improve in terms of website visits and new trials. That could be a derivative of the awareness that we're driving through the sponsorship—kind of one of those two ways, if not both.
Dude, I was talking to your investors, and many of them said, “Every round, I've wanted to invest more in Aaron and ClickHouse, and he always cuts me back.” What do you know now about fundraising that you wish you'd known when you started?
The credit really goes to Yuri and Alexei. They're my 2 co-founders, and they're spectacular—the best engineers I've worked with in my career by a very wide margin. I'm happy to be the interface to the investor community and maintain these VC relationships, but really, it comes down to how differentiated our engineering culture is.
In terms of cutting back investors, as you know, when I evaluate an investor relationship, it really boils down to the value that they're going to bring, the customer introductions that they're going to make, and the advocacy that they're going to help with.
How do you determine that? Everyone sells a good game. VCs—we sell cash. We get good at selling.
I reference them like you would in any other relationship. I talk to the companies that they've invested in in the past. I say, “What's it like to work with Harry? What customer relationships has he made that have been valuable? How has he helped with awareness from his social presence? Has he helped with recruiting? How does he work with other investors? Do people perceive it as a positive to have him on the cap table?”
Those all need to be a unanimous yes before we start working together.
Do you think you raised aggressively enough? We're seeing a new world of capital. It's more and more remote in a lot of cases.
7. Durable Growth Beats Fast Fundraising
I'm trying to build a generational company that outlives me. Right now, a lot of people look at fundraising as a very short-term exercise, and they want to have this consistent and steady step-up in valuation. It's good for your employees. You give them liquidity through tender offers. It's good for recruiting. It minimizes dilution. It bolsters your balance sheet. It lets you forward-invest. All of those things are true.
But I'm thinking about a company 20 years from now, not 2 years from now. So whether or not we raise at $15 billion or $25 billion in 10 years is irrelevant, right? We need to have the right investors involved. We need to build a very durable, long-lasting, sustainable company. We need to get to $1 billion of ARR as quickly as possible.
The most important metric for the company is new customer acquisition. We add hundreds every month. Our gross retention is north of 99%. Our net dollar retention is north of 200%. The addressable market we're going after is absolutely enormous. So I think less about valuations, perhaps, than I should.
When will we hit $1 billion in ARR?
Within the next 2 years, if not sooner.
Give me a date. We can do a bet. We can both do a bet.
All right. I'd put the over-under at December 2027, and I would take the under.
Do you think you'll get that before? I do. I'm going to go for February 2028. I think that's more than 18 months. Yeah, it's 18 months.
I would definitely take the under on that timeframe.
What do you mean?
Oh, yeah.
We're at $250 million now?
We're well north of that.
Oh, well, that's unfair. You said a bit about tenders. We see them more and more for employees, and I think talent acquisition is one of the hardest things today. I actually got in a lot of trouble the other day for this. I said, “If you are trying to hire A-star talent today, you can't. OpenAI and Anthropic simply pay, and they go to the frontier model providers.” Is that true, or was I being glib?
I think it's true, depending on the category that you're in. If you're a digital-native AI startup in San Francisco, it's a very difficult employment environment because you're competing against OpenAI, Anthropic, and others that are extremely well capitalized and are putting offers that are extraordinarily aggressive into the market.
If you're an infrastructure provider like ClickHouse, we look for a slightly different profile. We're looking for database engineers—people that have experience with distributed systems—slightly different from what the frontier labs are hiring for. We employ people in 27 different countries, which gives us a competitive advantage. So I can hire engineers in Portugal, Germany, and Singapore.
We've got single-digit attrition, so we've got extraordinarily high retention. We have done some structured secondaries, and we'll continue to do so over time, but not with the frequency that I think some of the younger companies are doing.
I'm controversial in many ways. One of them is because of my vocal views about remote work. Why am I wrong?
I don't think you're missing anything. I'm of 2 minds, and I contradict myself constantly about this topic. I spent 12 years at Salesforce, so I was in the office every single day—5 or 6 days a week, 10 to 12 hours a day—and it was during this extremely formative time in my career.
I learned so much from those experiences, being in the office amongst my colleagues and peers, learning from people with more experience than I had at the time. When I started this company, it was during COVID, and so we had to be distributed by design. I started it with some Europeans, so people were in Europe, I was in the Bay Area, and my co-founder was in Utah.
We started the company, grew very quickly, and found engineers that had a very unique skill set. They weren't all in the Bay Area. They weren't all in London. They weren't all in New York. And so we built a distributed company.
Fast-forward to where we are today: we're almost 800 employees. We'll be 1,000 by the end of the year. We are introducing in-person options for our employees. We don't have this draconian return-to-work mandate or return-to-the-office mandate, but we do have offices, and we have a huge office in Amsterdam. We have offices here in London, New York, and the Bay Area.
Is that specialized around different functions?
Not at all.
Really?
Yeah, both engineering and go-to-market. We're seeing increased participation across the employee base and increased demand for office space. If I look out a year from now, we're not going to have 6 or 7 hubs.
We have an office in Singapore. We have an office in Sydney, Australia. We have an office in Tokyo. We're not going to have 6 or 7. We're going to have 16 to 20 offices around the world within 12 to 18 months.
If you could have your way, would you not have everyone be in the office in some way?
I wouldn't, and I'll explain why. We're a very international company by almost every measure. Over half of our revenue comes from outside of the US: 40% here in EMEA, 10% in Asia. Over half of our customers are outside of North America, and so we need to support our customers in a variety of different languages and in a variety of different time zones.
I mentioned we're live in 36 different regions around the world across all 3 hyperscalers. There's no way that you can centrally manage that from 1 location. You need to have people in every single time zone. You need to have relationships with the hyperscalers in-region.
We go to market with AWS, Google Cloud, and Azure. I flew to China to launch a partnership with Alibaba. You’re going to need local-language speakers to maintain those partnerships, and you can’t do it from 1 or 2 or 3 centralized hubs.
What phase of company growth was most uncomfortable? When were you the teenager at the wedding?
The most uncomfortable phase was immediately following our product launch. It was at the exact same time ChatGPT launched, and these database services are different from consumer services. They take time for companies to evaluate and adopt. It’s not like you’re just going to use ChatGPT overnight and get to 100 million users in 2 months.
So there was this 6-month period, and it shows up on that bar chart of revenue growth, where revenue was slow out of the gate. Now we’ve hit this inflection point, and revenue is surging now that we have over 4,000 customers. But those first 6 months, I raised $300 million at a valuation that was hard to justify because we had no revenue and no product.
Your prices were quite chunky. At around $50 million in revenue, you were priced at around $6 billion.
Again, just a point in time. You don’t get credit for where you are. Venture investing is—
I’m going to tell that to my LPs when my LPs are like, “Dude, but your DPI is not what Gili Raanan’s is.” I’m like, “It’s a point in time.”
Right.
Yeah.
Well, you’re giving credit for the next year, right?
100%.
And that’s how venture investing works, in my experience, on the other side of the table. You’re not getting priced for where you are at that point in time. You’re getting priced for where you’re going to be in 12 to 18 months. If you have a track record of execution and a track record of overachieving against your targets, then you can garner a multiple that is disconnected from the public markets.
Which round felt most expensive, and which round felt cheapest?
The Series B that Coatue and Altimeter jointly led at $2 billion felt expensive. We had no revenue, no product, control of an open-source database, no customers, and 15 employees. So I felt like that one put a pretty big target on our back, and that’s when the pressure really started to mount on building this differentiated product. It took us a year.
Those were some long days, thinking about, “When are we going to get this product into the market? What’s the customer reception going to be?” We knew there was some latent demand. I didn’t anticipate there was going to be this much sustainable demand 3.5 years later.
So you didn’t know that the AI wave was coming in the way and at the speed that it has, which has been the propulsion of all generations?
This was 5 years ago.
Yeah.
I had no idea. I knew that ClickHouse was the most resource-efficient and performant database in the world, and so I knew that it would satisfy whatever trend was going to come. In the database world, it comes down to price and performance. There are a lot of other attributes in terms of feature completeness, et cetera, but that’s really what it boils down to, and I knew that ClickHouse had an advantage on both.
Which one was the cheapest round?
Probably the current one.
Yeah, I felt this, too, and I know it’s obviously a lot of money in terms of $15 billion. But when you look at what you have—the customers, the revenue, the slope—I’d much rather pay more for more than less for less. Does that make sense?
It does.
I totally get that. Can I ask you something I struggle with, and another thing that I get chastised for? You said that the infrastructure slope on revenue, or the slope on revenue, was slightly slower because it’s an infrastructure play. I often say that triple, triple, double, double is dead. The 1-to-3-to-9-to-… progression is dead. We need to be 0 to $100 million in a year now. Am I glib and wrong, and does that not take into account infrastructure plays, or is that actually just the new world that we’re in?
As I mentioned previously, I think the durability of revenue is the most underestimated attribute of these companies. How high are the switching costs when somebody is using your product? For any category that goes from 0 to $100 million in a year, I worry: what’s the competitive moat they have to preserve that $100 million from that customer going to something else?
Ours was a bit more gradual. We went from $0 to $12 million, $50 million, and $200 million, and we’ll finish this year north of $500 million, which in the database world is faster growth than we’ve ever seen, including all of the competitive companies that I mentioned earlier today in terms of the first 3 years of revenue growth. It’s over a very broad customer base, so we’ve got very little concentration risk.
The basket of AI companies using us—which includes nearly every AI company built on ClickHouse, from Harvey, Sierra, and Decagon to Anthropic and OpenAI—represents less than 12% of revenue. Even if half of that goes away, the winners are going to offset the loss from the losers.
Is concentration risk a valid investor concern? You see a lot of people say, “Oh, yeah, I’m an investor in McCaw. McCaw’s 90% of their revenue comes from foundation model products.” And so does Nvidia’s. It seems to be working for Jansen.
I think about it as an operator as a very valid concern. If I’ve got 1 customer, 1 category, or 1 industry that accounts for more than 10% of revenue, I spend a lot of time thinking about it. That seems to be the industry standard—that threshold. If some dimension of your revenue base accounts for more than 10% of your revenue, you’ve got exposure.
I want to limit exposure. The goal is predictability, sustainability, and durable growth. If I’ve got 1 category, sector, or customer that can have such a negative effect if they were to leave the platform, that’s a concern for me.
We spoke about switching costs there, and I think 1 big mistake investors often make is, “Once I get to a certain scale, I’m going to move off Elastic and build my own. Once I get to a certain scale, I’m going to build my own payments processor.” Shopify still uses Stripe at the scale that Shopify is at. Most often, you just don’t, because it’s not your core business.
I’m intrigued by how you think about that, especially given your time with Elastic, and whether we do overestimate the idea that, “I’ll just move at scale.”
It comes down to customer value, right? You need your customers to continually see value from your service, which means you always need to be ahead of your competition in terms of the ROI and the TCO calculation that your customer is going to think about—
So TCO?
Total cost of ownership.
Ah.
If you think about how much it costs to run ClickHouse, how much it costs to run a comparable service, you want to have that advantage. Those are the 2 primary attributes that you’re going to think about in terms of value creation for your customers.
Do you think it’s important to have an internal enemy?
I don’t. I worry about creating adversity inside of a company. You have so much adversity outside of your company, right? You have to deal with competitors disparaging you and the company. You’ve got to think about how you stay ahead of the competitive landscape. You’ve got to think about geopolitical concerns. And that’s before you have any sort of personal strife in your life. That’s just work. So why would you want to introduce that into your company?
To create fire in them so that they want to beat someone.
That just comes down to hiring the right people. We only hire people who are insanely competitive.
Has your hiring changed in an AI world—how you determine talent and how you discover it?
I think we’re a little bit unique. The average age of our engineering organization is in the mid-to-late 30s, which is a little bit different, I would imagine, than in a typical venture-backed company that’s only had a product for 3 years. So we typically look for people who have a bit more experience.
It’s not to say we don’t bring people into the company straight out of college, but we want to make sure that they’re paired up with somebody who’s been building distributed systems for a period of time.
A lot of people question the value of college today. Do you think that’s justified?
It’s something I think a lot about. We’ve got 2 teenage daughters, and so, as they think about college—
Would you tell them to go?
I would, but I think it’s simply around the life experience. I don’t want to take anything away from the academic output of a 4-year degree—
But with the greatest respect, you should. And I mean that. Again, this is why you’re popular and I’m probably controversial. You should. The process for updating the curriculum is so long that by the time it’s been updated, it’s already out of date.
I think it depends on what you want to study.
Well, if you’re studying neuroscience, then it’s relatively important.
Yeah. If you want to go into medicine, I think we’re going to need doctors. You want that human interaction, right? If you’re studying software engineering, I think you’ll be entering a market that’s very uncertain in 4 years’ time.
Do you think this could all get a bit creepy? You said that we're still going to need doctors. Well, I'm not really so sure, if I'm totally honest. I use ChatGPT for most of my medical queries now, and it prevents me from seeing a lot of doctors. Doctors are pretty unaffordable to most people. Wait times in the UK for a GP are months.
Yep.
I don't know, dude.
And Dario wants to cure cancer, so I think he'll fix GP appointments, won't he?
If I've got a serious medical concern or I need some very important legal advice, I want to talk to the best lawyer in the world. I want to talk to the best doctor in the world, and that's not going to change for me personally. Now, I represent a slightly different generation than you do, so that may be different for people behind me in life, but I do think those domains are quite durable.
Do you think it could get creepy, though, with the AGI realization coming true?
I don't. I think robotics would be probably more disruptive, frankly, to the medical industry. We had a family member have a procedure that was done entirely autonomously, with just a doctor overseeing it, but the doctor didn't actually touch an instrument. I think that will be the future.
So listen, we're going to do a quick-fire round. I say a short statement, and you give me your immediate thoughts. Does that sound okay?
Yeah, why not?
What job does not exist today that you think will be extremely common in 5 years?
An AI finance function solely dedicated to AI consumption inside of an organization. That's all they wake up thinking about.
In terms of token resource management?
Correct. And then that job will be made irrelevant 5 years from then because AI agents will govern themselves.
Which job will never be made irrelevant? VCs like to think it's ours.
Professional football players.
Dude, I'm 30. It's too late for me now.
Professional athletes aren't going anywhere anytime soon.
In the UK, we have a game, okay? It's called—and forgive the crassness—Shag, Marry, Kill. Shag is short-term buy, marry is long-term buy, and kill is à la poubelle. No, not for me. You have Meta, you have Microsoft, and you have Nvidia. What is your Shag, Marry, Kill on them?
Which one would I shag, which one would I marry, and which one would I kill? Well, Meta's a customer, so I don't want to put them in the latter category.
Right.
Microsoft's one of our power users. We power the largest analytical workloads at Microsoft, so I'll probably marry Microsoft. I had the opportunity to meet Satya a couple of months ago. He's quite impressive. We do business with both Nvidia and Cerebras and a lot of the chip manufacturers, so I'd—I mean, I'd like to shag all 3 of them, but unfortunately, I don't think that's possible.
Do you think we'll see a much more distributed chip ecosystem in the next few years? You see Etched and a lot of other providers, Cerebras being one of them.
Yeah, absolutely. I think a lot of the hyperscalers and frontier labs are going to be very relevant providers in the chip ecosystem.
What's one widely held belief about AI that's pretty agreed upon that you think is actually pretty wrong?
A widely held belief around AI that's generally agreed upon but is wrong is that it's overblown and that we're in a hype cycle, that we're in a bubble. I'll finish with where I started: we're just getting started. I can't pick the winners and losers, but I think the winners are going to far offset the losers.
Do you worry about the levels of debt being taken out exceeding any historical norms?
I worry about the public exposure to these companies when they're publicly accessible. Right now, it's private capital, and a lot of investors stand to lose money, while a lot of investors stand to make a lot of money.
Totally, but Nvidia represents a huge amount of 401(k)s for a lot of Americans.
Yeah, but Nvidia's a public company.
Sure.
So they've got public disclosures, and that's different from the private markets.
Sure, but if it were to take a hit, you would see mass wealth or monetary impact.
Well, that's the case with any sort of inflated asset. I'm not suggesting Nvidia's inflated.
No, but if you see the concentration of value into a few names in this way, we've never had 85% of the stock market's value predicated on 6 companies.
Yeah, but look at the value creation that's occurred over the last 10 years. Is there going to be some sort of compression? Possibly. Are you going to get back to the levels we were at 10 years ago? Highly unlikely.
What's the biggest lesson from Peter Fenton?
Peter's great. He's on my board. This is the second company I've worked with him at. Peter's very philosophical. I compare and contrast him with Mike Volpi, who's also on my board. Mike was an operator who worked at Cisco for a long time and ran corporate development. I think he did over 100 acquisitions.
Yeah.
Peter is a career venture capitalist, and he's helped shape and form some of the most influential and impactful companies in technology. He has this amazing pattern recognition, and he's an incredible talent magnet. He's been great for recruiting.
When you get him on a call with someone, what are you asking him to do: determine if they're good or win them over?
Well, I typically tell him whether or not he's buying or selling, whether or not he's trying to convince this person to join the company or really evaluating this person critically. That's going to influence, I think, how he approaches that conversation.
Who do you not have on your board that you would most like to have on your board?
There really isn't anybody that I would put on that list right now. I'm adding somebody to the board shortly that we're going to announce. I'm really excited about it. When I was starting the company, I met with a variety of different investors. Mike and Peter were the first 2 that I called. I met with Martin Casado at Andreessen, who's a friend of mine, and I would have loved to have him involved because I think he understands what we do in a very unique way technically.
Why was he not involved?
He was conflicted at the time.
Oh, bugger.
Yeah, I know. It worked out fine.
What concerns you today, Aaron?
You know what I mentioned earlier today: the competitive landscape I can see is clear as day. It's right in front of us. I know how we're going to execute against them. I worry about the technology that isn't yet in the market and that's going to emerge, and how defensible our position is against that, because that's what we did. We burst onto the scene. Nobody anticipated this was going to be a company that experienced such success and delivered such customer value. I worry about what that company is going to do that's undefined. So I go to the company and say, “We need to constantly think about reinventing ourselves, to be that disruptor, so that we can basically disrupt ourselves.”
If I could erase one name, Snowflake or Databricks, which one would you rather I removed?
Removed from the market? Well, I think it's well documented that Databricks is executing extraordinarily well in the market. I've got a ton of respect for Ali and the company. We're going after adjacent markets. These are database technologies, so you squint hard enough, there's going to be competitive overlap with all of them. There's plenty of white space on either side of the Venn diagram with us and Databricks.
Dude, you're CEO of a $15 billion company on the forefront of technology and an incredible business. You also have 2 incredible children. What's the biggest advice on how to be a great CEO, be in London here with me at Fulham, and also be a great dad?
Well, I think the attributes are very similar. You take your job seriously and you commit to it, you think about how you can improve, and you ask for advice. You surround yourself with people that have experience doing it, whether it's parenting or running a company, and you replicate the best attributes of those people and leave the other ones behind.
What do you know about marriage now that you wish you'd known when you got married about what it takes to be successful?
We've been together for 24 years. It's the acceptance that it's not a straight line, the willingness to come together with that understanding and embrace one another's differences, celebrate the achievements of the individuals in the relationship, and realize that you have a shared purpose, especially when you have kids. It's a very powerful shared purpose, and that's very similar to running a company. You want all of your employees to be aligned with the objective. What is the purpose? What's the vision? How are we going to get there? How are we going to execute?
Final one for you. What are you most excited for when you look forward to the next 3 to 5 years? You just met my mother, which is awesome. She has MS. I'm excited for potential breakthroughs in chronic conditions that have traditionally just always been incurable. What are you most excited for?
Well, if you'd asked me that question 5 years ago, I don't think anybody would have predicted where we are today, right? ChatGPT launched in November of 2022. That's less than 4 years ago. So looking out 5 years from now is nearly impossible.
Obviously, the same medical advancements are important. I'm looking forward to a Fulham championship, qualification for the Champions League, and winning the FA Cup. I'm looking for the US to advance further in the World Cup in 4 years, when it's in Spain, Portugal, and Morocco.
Where will ClickHouse be in 5 years' time?
8. Private Markets Delay the IPO
I think I'd take the under on being a public company. We could take the company public next year if we wanted to. There's no rush.
Why would you not?
I think if you're looking at the world in a 3- to 5-year time horizon, that applies. Again, I'm hoping this company outlives me, in which case whether or not we go public next year or in 5 years is pretty irrelevant. I mean, when Salesforce went public in 2004, it had a $1 billion market cap.
What do you think you get by being private? If you're ready to go public next year, I completely agree with you—
Well, the markets are more irrational now than they've been in a long time, and so it's pretty rough being a public company. Your stock can trade down 40% or 50% on a slight miss in a quarter, and we know the impact that has on employee morale. You don't have that in the private markets.
It is brutal. Every CEO's like, "Oh, no, their heads are down. It doesn't matter." It matters.
I've come full circle on this. I remember having dinner with Oli a few years ago, and I asked him this question. I'm like, "It feels like you guys are ready to go public." And he said, "I kind of basically run a public company," and he walked me through that. I said, "Well, there are really 2 dimensions that don't apply. You don't have your employees looking at your stock price every day, and you don't have anybody shorting your company." Those are 2 material impacts of being a public company versus being a private company.
Now, employee liquidity has more or less gone away because you can do structured tenders and give your employees liquidity over time. The bear thesis hasn't gone away. You don't have people shorting your company when you're a private company, and so you don't have to deal with that in your day-to-day course of work.
And then on top of that, a lot of people would have traditionally said, "Well, the joys of being a public company is you have this kind of tradable currency that you can buy companies with, which is helpful for acquisitions."
Yep.
Stripe is buying PayPal for $50 billion to $60 billion as a private company.
Bit of an outlier, but I get what you're saying.
And OpenRueeter as well, at $8 billion.
Yep.
God, these are 2 pretty sizable acquisitions that traditionally would be unthinkable for a private company. So now my question would be: Why would anyone go public?
I mean, it's a valid question. I think, A, it increases awareness. It's a financing event. You diversify your investor base. It's very good for employee morale. I've been through 2 IPOs.
Is it?
It's wonderful. Your community celebrates it, your family celebrates it, your friends, your colleagues from university. It is a big milestone.
And is that not a short-term thing, though, again, to the point of the tumultuous journey that comes post? Great, for a week, and then at the whims of a volatile stock market.
Yeah, but again, I believe in the public markets. I believe in the capital markets. I believe that, in terms of price discovery, public markets are generally better than private markets in the long term. They behave more rationally than private investors who are willing to pay a premium to get into a company, betting on the come, whereas in the public markets, you're really getting credit for where you are at that point in time. Maybe there's some speculation built into your stock price, but it's more grounded in the execution and the results that you're delivering.
Totally get that. Listen, you've delivered incredible results. I have no doubt that you will win the bet that we have in terms of reaching $1 billion in ARR. I look forward to wiring you £1,000 when you do. But thank you so much for hosting us at Fulham. This is incredible.
It's a beautiful setting. Thanks so much for having me.