[BidClub_]
The a16z Show · · 54 min

Why Stripe Thinks Al Will Create More Software, Not Less

David GeorgeWill Gaybrick

YouTube
TL;DR
  • Stripe's cohort data pushes against the software-commoditization thesis: first-half signups grew 50% YoY, the median 2026 cohort generates 50% more revenue than 2025's (which was 70% above 2024's), and the new SaaS-platform cohort is 103% larger despite the narrative that vertical platforms would struggle. Gaybrick says the commoditization thesis is "plausible" and that "we're either in the singularity or creeping towards the singularity," but "we are seeing the exact opposite right now"—more software created, monetized faster, with ElevenLabs using 14 Stripe products.
  • Stripe's internal agent fleet, "Stripe Minions," went from ~1,200 one-shot PRs per week at its January/February blog post to 7,000 last week—roughly 30% of all Stripe PRs—and Minion PR share is one of the company's most important metrics. The design principle: "you're not going to iterate, you're not going into planning mode, you're just going to say this is what I want, go do it." The org answer is flatter, smaller teams: Stripe Projects was mostly built by a PM and one senior engineer in a few weeks, and that engineer now orchestrates 16 agents.
  • Gaybrick's contrarian resource-allocation call: most companies treat agentic efficiency as opex reduction; Stripe's belief is "I'm being a little cheeky, but build everything," because "optimizing your cost structure is going short on your own future potential." Evidence for Jevons over layoffs: internal AI tool KAI, built by two people, lifted seller productivity 20%—and the conclusion was "we need a lot more sellers"—while global tax filing shipped in a third of the time US filing took, at greater complexity.
  • Agentic commerce hasn't had its "Claude Opus 4.5 Cambrian explosion moment" because primitives are missing—hence the machine payments protocol with Tempo, where a service returns a 402 response saying "here's how you buy me," and the Link agent wallet CLI atop 400 million Link users. Gaybrick thinks checkout pages could go away, at least in the best-case scenario, for humans as well as agents. The most exciting area is B2B: agents provisioning Vercel or Browserbase via Stripe Projects. David George says this already shapes a16z dev-tool theses: "assume the agents are going to be the shoppers."
  • Micropayments, a failed idea since the dawn of the internet, may finally work because agents plus stablecoins remove the old friction. The old squeeze—per-article pricing loses to both subscriptions and ads—breaks when agents act as "little hummingbirds going around the internet just slurping up a little data here... doing a little compute over here" on ephemeral budgets ("your budget is $15, go"), without creating a monthly account for every service.
  • The stablecoin thesis is geopolitical plumbing: national rails like UPI (~86% of sub-$5 payments in India versus single-digit percentages on US cards) and Pix work locally, "but you need a Schelling point for the global economy," which crypto rails could provide. Concretes: Stripe reaches around 60 countries in fiat but around 150 in stablecoins; Felix Pago is now between 5% and 10% of remittances along the US-Mexico corridor after a few years. Tempo aims to provide a payments-specific chain with first-class privacy, stable throughput and fees, with DoorDash among its collaborators.
  • George estimates Stripe is over $2 trillion in volume; Gaybrick sees tokens blurring into money. Attacks on general-purpose token consumers like Cursor and Replit are "very reminiscent of what we see in terms of people trying to steal money from Stripe users," creating a mandate to make token↔dollar movement as safe as dollar↔euro. On fraud, Gaybrick thinks Cursor was Stripe's first user in this area and says something like one in six free-trial users were abusive; Stripe's signals now help ElevenLabs block 2,000 free-trial abusers daily.
  • The strategy in one line, via Clerk's Colin: "win all the startups and then win them again"—startups are canaries for the next opportunity and hold Stripe to the highest standards (enterprise CSAT praises Stripe reporting; startups call it "garbage"), pulling Stripe toward nearly half the Fortune 500. Taste scales through top-down repetition, product use and simulation: PII-free, growth-randomized synthetic accounts with live-feeling disputes and refunds. George's investor frame is that founders are the asset class that finds the next product areas; Gaybrick's closing ambition is to "build the next Stripe inside of Stripe."
Digest · the substance, structured for research

1. Stripe inverted: from payments company to friction-killing, agency-granting platform

  • Gaybrick's framing: Stripe has "inverted our value proposition" from a payments company with add-ons to a multiproduct financial-infrastructure platform—roughly 25–30 headlining branded products, plus hundreds and thousands of features. George says the average AI company uses 11 Stripe products and cites 288 distinct product launches at Sessions; Gaybrick responds, "I believe you had 288." The organizing test for everything: reduce friction and increase agency across whatever touches revenue and cash.
  • The AI-era fraud story as told: free-trial abuse "wasn't really an issue pre-AI" because wasted compute was negligible, but software now has a cost structure. Gaybrick thinks Cursor was the first user Stripe worked with on this problem; he says something like one in six free-trial users were abusive, with some opening repeated accounts and possibly doing model distillation. Stripe "got in the bunker with them" and stood up a weekend pipeline using its foundation model, signals across the Stripe network, embeddings and a reasoning layer that explains why each signup looks abusive. ElevenLabs now blocks 2,000 abusers a day using Stripe signals.
  • On the agency side: Stripe Managed Payments stands in as merchant of record in long-tail markets—"the Kazakhstans" and across APAC—handling tax calculation and remittance so digital-goods AI companies can compliantly sell in 100-plus geographies without entities.

2. "Win all the startups and then win them again"

  • Gaybrick credits Colin at Clerk for the summary. Startups grow into tomorrow's giants and are "canaries for what the next opportunity is"—but the subtler reason is standards: enterprise CSAT praises Stripe's reporting ("way better than anything we get from any of our other" providers, whose incumbents they are accustomed to), while startups call the same reporting "garbage. You've got to fix this."
  • Working with startups forever pulls Stripe upmarket—approaching, but not quite at, half of the Fortune 500, with Amazons and Microsofts included—with a different sales and post-sale activation motion but the same playbook: stay close to the user and be provably better on their metrics.

3. The cohort numbers: software creation is exploding, not commoditizing

  • First-half signups grew 50% YoY; the median 2026 cohort generates 50% more revenue than the comparable 2025 cohort, which generated 70% more than the comparable 2024 cohort. Gaybrick's two drivers: AI widens the opportunity landscape ("you couldn't build a Suno four years ago... you couldn't build a Higgsfield") while agentic coding lowers the cost of building.
  • Against the nine-month-old narrative that vertical SaaS platforms would struggle, Stripe's new SaaS-platform cohort is 103% larger in 2026 than in 2025, and Stripe Billing usage grows faster than Stripe overall because it skews toward new software-company creation.
  • On the commoditization hypothesis, hedges intact: it's "plausible"—"we're either in the singularity or creeping towards the singularity"—"but we are seeing the exact opposite right now." More software is being created and adopted faster than before, with more Stripe products per customer: ElevenLabs uses 14 ("sort of wish it were 11... actually I'm glad it's 14").

4. There's no one left to copy—so make Stripe a platform for founders internally

  • Stripe deliberately borrowed its institutional mechanics—Google-like OKRs, a Microsoft-shaped sales org, Apple's DRI culture, product-quality standards and reviews, and day-to-day mechanisms from Alan Mulally—but now "there's just no one to copy... when a single engineer can do what two teams of engineers could do two years ago." The theory: Stripe must become internally what it's always been externally—a platform for founders. Examples include Metronome's Scott Woody running Metronome and billing; Henri leading most of crypto; Zach leading OpenUSD and Bridge; Privy's A.A. leading crypto engineering; and Lemon Squeezy's J.R. Farr leading Treasury.
  • Stripe Minions are one-shot agents—"you're not going to iterate, you're not going into planning mode, you're just going to say this is what I want, go do it"—running through CI/CD and testing before human review. From ~1,200 PRs per week at the January/February blog post to 7,000 last week, about 30% of all PRs, Minion PR share is tracked as one of Stripe's most important internal metrics.
  • The org answer is "flatter," with smaller teams and engineers operating as engineer-PM-designer hybrids. No dogmatic team size: a line-managed team of eight is "just doing 3× more... the team is doing three things rather than one," so manager-to-IC ratios may hold while output multiplies. The senior engineer associated with Stripe Projects now orchestrates 16 agents from one screen; the project itself was mostly built by a PM and that engineer in a few weeks, with a couple of others contributing.
  • The bottleneck has moved to the back office: "we are merging so much more code than last year and it is stressing every system"—seller systems, pricing pages and training sellers fast enough—so the optimization target is the full critical path from user ask to product in users' hands.

5. Build everything: "optimizing cost structure is going short on your own future potential"

  • Many companies read agentic efficiency as a way to shrink opex—layoffs and cost cuts. Stripe's belief: "I'm being a little cheeky, but build everything," because "the best way to optimize your cost structure is to grow more" against "reams of user asks going back many years that are unmet."
  • Jevons in action: KAI, the internal knowledge-AI tool built by two people about six months ago, is at 83% weekly actives and about 60% daily actives, with seller productivity up 20%—"we're not saying 'wow, we need fewer sellers.' We're saying 'we need a lot more sellers.'" Payback on sellers just improved.
  • The compression proof points: global filing—more complex than US filing—was built in a third of the time; spend management, which might have been roadmapped for two years from now, was picked up by one engineer as a project (Gaybrick wrote the first commit). His analogy, "a bit reductionist": postwar consumer goods and toys exploded after injection molding got good at melting plastic evenly and injecting it into metal castings. Stripe's code production now works similarly, with molds, templates and AGENTS.md files in every repo: "You can hand off so much of the work to agents and they just get it done."
  • One hedge kept: this is still "a good moment for company leaders to create some resourcing back pressure," since that pressure drives more efficient and more expensive use of new tools—but he expects budgeting eventually to normalize toward "doing more with more." George's investor framing is that founders are the asset class in late-stage venture: they find the next product areas, making future revenue opportunities a reason to reinvest rather than treat cost optimization as the only option. His translation: cost-cutting is finite, like returning cash instead of reinvesting it.

6. Agentic commerce is pre-Cambrian—and checkout pages may disappear

  • "We talked about the Claude Opus 4.5 Cambrian explosion moment—we haven't had that in agentic commerce": no canonical, repeated use cases yet because primitives are missing. Stripe's answer is the Machine Payments Protocol created with Tempo, where a service can return a 402 response that "just says, here's how you buy me." Agents crawling checkout forms via browser automation is, per George, "the skeuomorphic version—there's going to be a native version," and Gaybrick agrees.
  • Gaybrick's non-speculative, best-case call is that "checkout pages shouldn't exist for humans": users should be able to say "buy it" on a product display page. George adds that this can apply to humans too, and Gaybrick agrees; Stripe has launched the Link Agent Wallet and Link CLI, with humans in the loop for credential use, alongside Link's 400 million users.
  • The most exciting area is B2B: Stripe Projects lets an agent adopt Vercel for hosting or Browserbase without visiting the provider's website. George says this already informs a16z investing: "assume the agents are going to be the shoppers in the future—is this the one the agents will want to pick?" A demo showed an agent picking up a Browserbase session, researching on ESPN.com and filling out Gaybrick's NCAA bracket. ("How'd it do?" "I don't actually know... probably better.")
  • Why micropayments work now after decades of discussion: the old objection—per-article pricing gets "squeezed between the subscriber business model and the free business model"—was "probably true in the past," but agents on complex tasks can be "little hummingbirds going around the internet just slurping up a little data here... doing a little compute over here." Nobody wants a $9.99/month account per service; the model is ephemeral consumption—"agent, discover the services, your budget is $15, go"—and agents can move dollars into stablecoins or use a shared balance without minding the back-and-forth.

7. Stablecoins as the global Schelling point; Tempo as the payments-only chain

  • The infrastructure-nerd case: nationalized rails are excellent locally—roughly 86% of sub-$5 payments in India ride UPI versus single-digit percentages on US cards; Pix has grown meteorically in Brazil—"but you need a Schelling point for the global economy... crypto rails solve this political problem." Hedge preserved: universal stablecoin use "might be one of those should-work-this-way, may-never-work-this-way problems," which Stripe is "resolutely focused on trying to change."
  • Stablecoins are native balances in Stripe Treasury alongside USD/EUR/GBP; Stripe reaches around 60 countries in fiat but around 150 in stablecoins—"you can build a powerful AI company with two engineers in Thailand just as well as in the US." Felix Pago, built on stablecoins, is now between 5% and 10% of remittances along the US-Mexico corridor after a few years. George contrasts that with the longer timelines involved in building efficient fiat-remittance businesses such as Wise and Western Union.
  • Tempo's rationale: "there was no obvious need for another blockchain outside of payments." A payments-specific chain aims to make privacy a first-class primitive, preserve throughput during trading events and avoid transaction-fee spikes and floating gas fees. It is still early, is working with DoorDash, and is being made the default—but not the only—blockchain in Stripe.

8. Tokens are becoming money—and taste scales through simulation

  • George frames Stripe as over $2 trillion in volume, with the estimate hedged as "I think." Gaybrick says, "I've always loved the word token... it just sounds like an approximation of money. And increasingly that's just what it is." Attacks on general-purpose token consumers like Cursor and Replit are "very reminiscent of what we see in terms of people trying to steal money from Stripe users," so Stripe now claims a mandate—its internally preferred word over "rights"—to make moving between tokens and dollars "as seamless and safe as moving between dollars and euros."
  • The labor framing: many long-running agentic tasks will replace services—"close my books... I used to pay a human in dollars for that; now I pay fewer humans, or a human, in tokens." Two token-management problems follow: the opex side, tokens spent building, and the product-efficacy side, which models to shift between in-product. Stripe wants to help with both, tied into Treasury and spend management.
  • George's closing question asks how Stripe maintains its widely praised taste when AI writes more of the code. In the exchange, Gaybrick says the cynical view is that "taste" is how people justify future value; George sharpens that into "no one actually has taste and we're all justifying our future value." Gaybrick says the stronger claim that models will never have taste is probably not true.
  • Gaybrick's actual answer is that product quality is core both because users deserve carefully crafted tools and because teams enjoy building products that feel great. Scale it by repeating quality top-down "over and over and over again," using the product, and simulating usage. Stripe says it can point at an account and request something that looks like it; George specifies a PII-free, growth-randomized replica that "feels live," with synthetic disputes and refunds, so EMs experience what users experience and can declare, "our next sprint is going to be elevating quality." The analogies are aviation simulation and NVIDIA simulating chip performance instead of waiting for the fab. George closes by citing the ambition to "build the next Stripe inside of Stripe."
Will Gaybrick

If you want to ship more and build faster, you have to create founder-like agency inside your company. A single engineer can do what 2 teams of engineers could do 2 years ago. Suddenly, the market opportunity landscape is much broader, and you can do more with software.

David George

How do you guys ship so much product?

Will Gaybrick

Companies have skewed in that direction, where they’ve seen this new agentic efficiency and power as a way to optimize their cost structure. Our belief—I’m being a little cheeky—is: build everything with Opus 4.5. This is a Cambrian explosion moment.

We haven’t had that in agentic commerce today, and I think there are a few reasons for that. One is that we’re merging so much more code than last year, and it’s stressing every system, so we created something called Stripe Minions. You’re not going to iterate; you’re not going into planning mode; you’re just going to say, “This is what I want. Go do it.” That’s kind of where the world is going.

David George

You guys are, I think, over $2 trillion in volume now. What do you think is sort of the future state of how we all access models and tokens?

1. What Is Stripe Today

I want to start with just the state of Stripe.

Will Gaybrick

Yes.

David George

So, what is Stripe today? When we originally invested in it, it was a payment processor, but now I think the average AI company uses 11 different Stripe products. And at Sessions—

Will Gaybrick

I believe you had 288 distinct—

David George

Product launches. So, I want to talk about velocity also, but just start with: What is the state of Stripe today?

Will Gaybrick

Internally, we think about Stripe as having inverted our value proposition from being a payments company with sort of add-ons to now being this multiproduct platform, where everything focuses on financial infrastructure—helping you grow by reducing friction and increasing agency, to be more agile with your business model, to operate in more countries, and just go faster when it comes to everything that touches revenue and cash.

Practically speaking, we went from payments to billing, subscriptions, and invoicing; Connect, if you’re a platform or marketplace; Radar for mitigating fraud—Radar now does many more things than that; Tax; and I think we don’t actually count, but somewhere in and around 25 or 30 headlining branded products. Then, of course, hundreds and thousands of features below that. But again, the framework we think about is really reducing frictions and increasing agency.

A good example: Last year, we saw a lot of users experiencing free-trial abuse for the first time, and this wasn’t really an issue pre-AI because—

David George

Most Stripe users are software companies, so the marginal cost burden wasn’t there yet.

Will Gaybrick

Yeah. They’re wasting a little compute, but it’s negligible. It’s minuscule. But now software has a cost structure, and so actually I think Cursor was the first user that we—

David George

I was going to say it was our portfolio company where we exactly experienced it. I guess internet users can be crafty, but yes.

Will Gaybrick

Yes. I think it was something like 1 in 6 users of free trials were abusive. You’re just throwing money at these users who are signing up for another account, another account, another account—maybe even doing model distillation and things like that.

We got in the bunker with them and stood up, in a weekend, a pipeline where we were able to use our foundation model, look across the entire Stripe network, use our embeddings, and then put a reasoning layer on top of it. You could say, “We think this is a free-trial abuser because…” and point to those signals.

I think it’s today—I think ElevenLabs recently told us that they’re blocking 2,000 free-trial abusers per day using Stripe signals.

David George

Incredible. So, you just think about how much money you’d be burning—or, well, how much revenue you wouldn’t be creating—if you weren’t giving these trials. You know, false positives and the false—

2. Stripe Minions: From 1,200 to 7,000 PRs a Week

Will Gaybrick

Yeah, exactly. Exactly. And then, on the increasing-agency side, it’s still just so hard to go global.

David George

You think about having to register, calculate, and remit taxes in so many geographies—

Will Gaybrick

This new crop of AI companies are digital-goods companies, and they want to go global very fast. So, I guess Higgsfield is a good example. They’re using this product, Stripe Managed Payments. In their home markets—the U.S., let’s say, and if they have an entity in Europe—they’re the seller of record. But in long-tail markets, the Kazakhstans and all over APAC, where they haven’t set up entities, Stripe stands in as the actual merchant of record. We handle all tax calculation, tax remittance, and everything like that. This just lets them cover 100-plus geographies compliantly.

David George

Yeah, that’s amazing. And if you go back to the fraud example, if you identify abusive actors, there’s actually a network effect in that business, right? Which is super powerful. Obviously, we appreciate it as investors, and many of the companies have benefited from it.

If you look at the product set today, obviously the origin of Stripe was startups, and so you can very easily stand up payments and sell stuff online. Famously, part of the beauty of Stripe’s growth and business model is that you captured companies like DoorDash and Instacart when they were in YC—

Will Gaybrick

And then you grew with them along the way.

David George

How do you think about the product strategy as it relates to serving startups versus serving large enterprises?

Will Gaybrick

I think it was actually Colin at Clerk who summarized our strategy nicely on X recently. He said Stripe’s strategy is unabashed—I’m paraphrasing his words—but it’s: “Win all the startups and then win them again.”

David George

Yes.

Will Gaybrick

To some extent, that’s just a good business model because startups are very ambitious. They typically grow into the biggest companies of tomorrow. They’re sort of canaries for what the next opportunity is.

Another subtle reason to win all the startups and win them again is that they actually have the highest standards of all our customers. I looked recently at the CSAT for Stripe’s reporting. For our very, very large enterprise users, it’s, “Your reporting is great. We love the data. It’s way better than anything we get from any of our other—”

David George

Because they’re accustomed to the incumbents.

Will Gaybrick

Yeah, exactly. And then you look at it for startups, and it’s, “Your reporting is garbage. You’ve got to fix this. This is driving me crazy.”

There’s a persistent sense that startups just make us better by being the fastest, by being the most demanding, and so on. But, of course, once we start working with startups, we want to work with them forever. This pulls us upmarket and forces us to become surprisingly great. That’s the standard we try to hold ourselves to for enterprises as well as for startups.

We’re now working with—I don’t know what the exact percentage is today, but it’s not quite half, although we’re getting there—Fortune 500 companies. We work, of course, with the Amazons of the world, Microsofts, and others. At the enterprise level, it’s a different sales cycle and a different post-sale activation motion. A lot more is required after you’ve already signed the contract, whereas startups sort of go live like that.

Fundamentally, it’s the same thing: You stay close to the user, hear their needs, show that you’re provably better when it comes to the metrics they care about, and, yeah, so it’s really both at this stage.

David George

Yeah. Win them and then win them again. I love that. That’s a great dynamic.

3. The AI Cohort Explosion: 50% More Signups & Software Creation Booming

I want to shift gears. I think you guys publicly said that first-half signups grew 50%—

Will Gaybrick

Year over year.

David George

—and that the median 2026 cohort is generating 50% more revenue than the comparable 2025 cohort. The 2025 cohort was generating 70% more revenue than the comparable 2024 cohort. So, what has changed?

Will Gaybrick

Well, I think 2 things. One is that AI is giving rise to so much opportunity for new business creation. There are just things you couldn’t do before that you can do now. You couldn’t build Suno 4 years ago, or you could maybe build a much worse one 4 years ago. You couldn’t build Higgsfield 4 years ago. There are just new things that you can do.

Suddenly, the market opportunity landscape is much broader, and you can do more with software. On the other side, the cost of doing more software has decreased a lot because you need many fewer engineers to build the things that you want to build because of agentic coding.

We’re just seeing this explosion in new software creation. When you look at the year-over-year increase in usage of Stripe Billing, it’s actually a lot higher than usage of Stripe overall because it disproportionately skews toward people creating software companies.

David George

Yeah. Yeah. Oh, that’s fantastic. That’s awesome to hear.

I want to shift now to some of the products that we talked about. You have this proliferation of new products to serve all the needs of companies online. The high-level question is: How do you do that? How do you guys ship so much product?

Will Gaybrick

Yeah. Well, speed has always been near the top. Maybe relentless focus on the user is probably the top part.

David George

Yeah. Exactly.

Will Gaybrick

But speed is right up there. It’s interesting: I think a lot about institutional progress. We study the great companies that have come before us and are now beside us. Amazon is still around, of course, but you look at Stripe and say, okay, we have an adapted version of how we set goals. That’s quite similar to Google’s OKRs.

Our sales team is organized pretty similarly to Microsoft’s. We have a DRI culture similar to Apple’s. We have a product-quality standard, and how we do our product reviews is similar to theirs. A lot of the day-to-day mechanisms that I use to run the business, I’ve basically stolen from Alan Mulally, the former CEO of Ford and Boeing Commercial Airplanes.

We study these companies and try to bring it all into Stripe. We think about how we create an enduring institution that can outlast any of us because it’s a great container for entrepreneurship. Then you reach today, and there’s just no one to copy. What do you do when a single engineer can do what 2 teams of engineers could do 2 years ago? The theory of the case right now is that Stripe needs to become, more than it ever has been before, a platform for founders internally. It’s always been a platform for founders externally.

David George

Yeah, of course—the customers.

Will Gaybrick

Exactly. And founders have always done incredibly well at Stripe. We actually acquired an adjacent company, Metronome, last year, and Scott Woody, the CEO, is thriving at Stripe. He’s leading all of Metronome and billing at this point.

We acquired Privy, which is a wallet infrastructure company, and Bridge over the last couple of years. Henri is now leading most of crypto. Zach is leading OpenUSD and Bridge, of course. A.A. from Privy is leading a lot of engineering for crypto. J.R. Farr from Lemon Squeezy is leading Stripe Treasury at this point.

Founders have always done very well at Stripe. But now you have this very interesting moment where senior engineers are just so powerful.

David George

Yes.

Will Gaybrick

There are a few different ways our organization could be shaped going forward. It could be that we just have many fewer engineers, and maybe that’s what the world would look like. I think a lot of companies have skewed in that direction, where they’ve seen this new agentic efficiency and power as a way to optimize their cost structure. You saw some layoffs. You saw companies shrinking OpEx. Our belief is that it’s just an opportunity to—I’m being a little cheeky—build everything.

David George

Yes.

Will Gaybrick

The best way to optimize your cost structure is to grow more. We have reams of user asks going back many years that are unmet, and so we just want to get through them all faster. While we have more and more productivity from those senior engineers, if you want to ship more and build faster, you have to create founder-like agency inside your company.

The main things that are holding back our progress today are actually back-office things. We are merging so much more code than last year, and it is stressing every system. How do we get things into our seller systems? How do we get things onto our pricing page? How do we bring things to market when we can’t train sellers on them fast enough?

We are really trying at this stage to optimize every single phase of what we think of as the critical path in Stripe, from the ideas behind product development and the user asks all the way to products being in users’ hands. To your question of how you go faster, it’s really 2 things. One is: how do you create that agency for everyone at Stripe? How do you let everyone at Stripe be an auteur, like a founder—a creative—and not have them held back by the morass of centralized processes and overhead?

David George

Yeah. Exactly.

Will Gaybrick

Exactly. On the other side, then, it’s how do you, with your developer productivity team, just make the tools better and better and better?

We created something called Stripe Minions, which we’ve blogged about a little bit. Of course, we’ve got tons of developer tooling to help users iterate with agents, but Minions are one of our most important internal metrics: how many PRs, and what percentage of our PRs, are created by Minions?

The reason for that is that Minions are one-shot. You give it a prompt, and it’s going to build it. Then it’s going to go through CI/CD and all of the testing, and you’re going to review it. You’re not going to iterate or go into planning mode. You’re just going to say, “This is what I want. Go do it.”

We think that’s where the world is going. It’s the one-shot, or the glorified REPL loop, where you’re just letting the agent be super, super powerful. We blogged about Minions in January or February, and they were doing 1,200 PRs per week. Last week, I think 7,000 PRs came from Minions.

David George

Wow.

Will Gaybrick

About 30% of our PRs that week came from Minions. That developer tooling, combined with getting internal processes out of the way and making the tools amazing, is how we’re going to go fast.

David George

That’s amazing. In terms of empowering senior engineers who are now more powerful than ever, have you made any dramatic changes to how you organize the company internally? The Minions example is incredible, and I assume the 30% is going to go to a very high percentage within a year or something.

Some of the things that we’ve heard from other companies are taking your most powerful engineers and putting them into business units or closer to the customers. But then you have coordination problems that come from that. How have you approached that empowerment?

Will Gaybrick

Engineers have always been some of the most important product leaders at Stripe. We build for engineers and technical users. Of course, we build for many personas at this point, but engineers have always been the hero ICP for Stripe.

Because of that, engineers have always been some combination of engineer, PM, and designer. I think we’re just leaning even more into that. We’re building tools and platforms so that engineers can do a lot of the front-end development and design themselves. Probably the shortest answer to your question is: flatter.

David George

Yeah, flatter. Smaller, I assume—smaller teams?

Will Gaybrick

Smaller teams, flatter. You had a lot of layers that were orchestrating work, and very valuably so in most cases. But you just don’t need that anymore.

I was talking to one of our most senior engineers recently—in fact, the guy who built Stripe Projects. Stripe Projects was basically built by a PM and one very senior engineer in a few weeks, with a couple of other engineers who jumped in as well, so I want to give them due credit. But most of the PRs came from one guy.

He’s got Alexander[?] now. He’s just got a screen. He’s orchestrating 16 agents, and he’s going a whole lot faster.

David George

Yeah, that’s amazing. Do you have a standard team size for projects like this? Is it that there’s no social dynamic, so maybe 1 doesn’t work, and 4 is probably the maximum size? We’ve heard everything in between. Do you have a view on it?

Will Gaybrick

Not really. We still have—well, you kind of want wider teams, right? That means fewer layers of management. But you also believe you can have fewer people because each individual is more empowered these days. I think those forces are offsetting to some extent today.

In fact, it’s more like, if you have a line-managed team of 8 people, they’re just doing 3× more. You might have the same manager-to-IC ratio, but the team is doing 3 things rather than 1.

David George

Yeah, exactly. Yeah, it makes total sense. One of the things that you and I have talked about, and you touched on it, but I’d like to expand on it a little more, is this idea that you can do all these new things with AI. Where do you direct the efforts?

You guys have very clearly directed the efforts toward the front-facing stuff: building new products for customers. Lots of what is discussed in the market is back-end-facing stuff, optimizing your cost structure. As you said, everything is a Markdown file: let’s map out everything that everyone does in the organization and optimize it to death. Talk about your philosophy for why you want to go for the former and not the latter.

4. Build Everything: Going Long vs Going Short on Your Future

Will Gaybrick

I think there was an early narrative—and it still lingers, for sure, and there’s some truth to it—of just, we have agents now, so we should be more efficient. We should be able to do more with less. The main thing I actually think about on this front is making our people more productive.

We have a tool internally called KAI, which is our knowledge AI tool. We built it maybe 6 months ago. 2 people built it. Now it has 83% weekly actives and about 60% daily actives at Stripe.

Seller productivity has increased by 20%. But we're not saying, “Wow, we need fewer sellers.” We're saying, “So, we need a lot more sellers.” [laughter] The idea is that the payback on our sellers just got way better. We should have way more of them.

David George

Exactly. On the flip side, operational teams are just feeling much more productive. Their day-to-day life is more enjoyable. They're using better tools and having to do less manual work. It's almost trite in tech circles now, but it's Jevons' paradox: as an asset becomes more productive, you don't want less; you want more.

Will Gaybrick

Exactly. It is very much the case for us when it comes to engineers. Our engineers are just magnificently more productive. I mentioned earlier making Stripe a platform for founders—an internal platform for founders—going forward. You could say, “Well, because engineers are so productive, there'll just be fewer engineers in the world,” and I really don't believe that. That's not what we're seeing at all.

You see that much more software creation. There was a narrative 9 months ago about SaaS platforms and how vertical platforms were all going to struggle. Our new SaaS platform cohort is 103% larger in 2026 than it was in 2025. So people are just saying, “There are so many spaces that need a SaaS platform. I'm building it faster and faster and faster.”

I think there will be more software engineers in the world. We will need fewer of them to do the things we're already doing. And so Stripe then becomes, for new grads and early-career engineers, more of an incubator: come in, figure out a high-agency project that can help our users. Let's get out of your way. Let's create the paved paths. Let's make it easy for you to go faster, and we should be able to just build more and more and more—not just random things, but adjacencies that sort of compound what we're doing today.

Spend management is adjacent to Treasury, and that might have been roadmapped for 2 years from now. Instead, 1 engineer has picked it up as a project, and they're just building it themselves. Actually, I wrote the first commit for it, but now they're running with it.

David George

Two more capable hands now.

Will Gaybrick

Exactly. More capable hands. So, yeah, we believe the big opportunity—and the one that we're leaning into—is doing more with what we have and, over time, doing more with more.

David George

Yeah, I totally agree with that. I wrote a piece recently about founders being the asset class—the representation of our market of late-stage venture, which you guys are probably at the forefront of. Founders are the asset class because founders are going to be the ones who enable the companies to find the next product areas.

And so this idea that you have to make trade-offs today around, do we try to build new products for revenue or cut costs? I think for companies like Stripe, that are run by you guys, there's probably always going to be that next opportunity to create additional revenue opportunities, find the new customer products that are a big hit, and that is never going to go away. You're always going to have the chance to build more.

Will Gaybrick

Yes, absolutely. I do think it's a good moment for company leaders to create some resourcing back pressure, because that back pressure drives more efficient and more expensive use of new tools. [snorts] But I also imagine that in the years ahead, we'll have a budgeting process that looks not that dissimilar from what it's been in the past: we're doing so much with what we have; we can do even more if we continue to expand resourcing.

But in this moment, I think it is a good time to say, “Well, let's really do a lot with what we have today,” because you still see increases in productivity from what you already have. Beyond that, from a users-first standpoint, there's so much more they want from us.

We've heard from a lot of users that, for Stripe Tax, they want global filing. It took us a long time to get to US filing on Stripe Tax, meaning that every state in the US will just automatically file for you. It's a hard problem because you are dealing with so many different jurisdictions that accept filing in different ways. [snorts] It took us a long time to get there.

Global filing was the next task. We just don't want to have to think about this in any market. We built that in about a third of the time that it took us to get to US filing.

David George

Wow. With much greater complexity.

Will Gaybrick

Exactly. Much greater complexity. It's just an infinite list of asks and opportunities like that. If you're just relentlessly focused on users, you're going to focus on that.

We launched recently a product called Stripe Treasury. It's an interesting moment in fintech right now because I think there is an unbundling of what banking means. Stripe is not a bank, does not aspire to be a bank, but does aspire to provide your banking portal and to help you with global money movement. This is something we've been asked for a very long time.

We built Stripe Treasury to allow our users to hold funds in dozens of currencies across many countries and just build what the banking portal should be able to do. We've focused on bringing this experience to users extremely quickly. What we're finding in every case is that the timelines we thought were the best doable 2 years ago are now being compressed again and again and again.

And it's because the direction we're finding, from an agent engineering standpoint, is kind of akin to injection molding. It's a bit reductionist. When you look at the growth in consumer packaged goods and toys and things like that, a lot of it just exploded postwar, and it was because we got really good in the '40s at melting plastic. It's the injection-molding screw that sort of melts plastic very evenly and injects it into a metal casting, and that's sort of how we're doing code production at this point.

We're creating the molds and templates, and you mentioned Markdown files—those are extremely important. You need your AGENTS.md files in every repo. As long as you create those patterns and understand the pattern of how you integrate with financial institutions, you can hand off so much of the work to agents, and they just get it done.

All of the time you end up spending is on the back end, at code review. But even then, agents are doing code review even better than humans did before. So, again, compressing timelines feels like a much bigger opportunity than optimizing cost structure.

David George

Yeah, I think you may be the first person to compare modern AI-based software engineering to injection molding. So this is great. We're covering new ground. I've actually been to an injection-molding plant before.

Will Gaybrick

It's pretty amazing.

David George

It's pretty amazing, especially when you think about the fact that it was probably 70 years ago that it was created.

Will Gaybrick

James Watson Hendry, I think—the guy from Pennsylvania.

David George

Yeah, there you go. That's great. If you, as an investor in Stripe—and a large investor in Stripe—another way that I think about what you just described is the opportunity to optimize cost is finite, right? You said long versus short. I really like that.

Will Gaybrick

Yeah. Yeah. No, optimizing cost structure is going short on your own future potential, and just building faster and building more is going long on your future potential.

David George

It's like the capital-allocation equivalent of returning cash.

Will Gaybrick

Yes, as opposed to reinvesting cash.

5. Agentic Commerce: The Missing Primitives

David George

Yeah. Yeah. I got it. Okay. I want to shift over to a new topic, which you guys are on the cutting edge of and which gets a lot of play, but almost in a nebula sense. I'd like to go a little bit deeper on it with you, which is agents engaging in commerce on the internet.

What is the state of where we are today? What are the bottlenecks, and how do you view a framework for how that could be done in the future?

Will Gaybrick

Yeah. So we are—we talked about the Claude Opus 4.5 Cambrian explosion moment. We haven't had that in commerce today. There aren't a ton of canonical use cases that you just see repeated over and over and over again. I think there are a few reasons for that.

One is we're missing primitives.

David George

Right?

Will Gaybrick

That's something we're very focused on. We created, with Tempo, the Machine Payments Protocol so that services can indicate what needs to be paid and how you can pay for it. If you're selling an image or a piece of content online, you can request it and get a 402 response back. It just says, “Here's how you buy me.”

That's a primitive. We think machines will want to buy from other machines. There's really a question of what checkout should look like for agents, and it's still an open question. Browser automation is getting better, so maybe agents should just be crawling through checkout forms and filling them out. I think there are still a lot of open questions.

Yeah, that's the skeuomorphic version.

David George

There’s going to be a native version. Yeah.

Will Gaybrick

Yeah, I think that’s right. So we’re sort of at the missing-primitives phase, and we’re figuring that out. Then there’s a sociological phase: in what ways will agentic commerce be better than non-agentic commerce?

I think there are some very nonspeculative ways in which it’ll be better. Checkout pages shouldn’t exist for humans. With Stripe Link and Shop Pay, it’s very easy to get through a checkout page these days, but should you even need to go to one? Or should you just be able to say, “Buy it,” on a product display page? I think so. I think checkout pages will go away, at least in the best-case scenario. That’s a sort of nonspeculative but maybe less ambitious form of agent commerce.

David George

I actually think that’s interesting because they will go away for human users, too. This isn’t just for agents. You have 400 million users on Stripe Link, and Shop Pay probably has a comparably large number. You can use those and automate the whole process.

Will Gaybrick

Exactly. We launched the Link Agent Wallet recently, so there’s now a Link CLI. An agent can sweep up Link credentials and use them, with humans in the loop to say how they can use them.

One of the places we’re most excited about agentic commerce is B2B. We launched Stripe Projects. Stripe Projects is a way to scaffold apps—that’s the narrow definition of it—but the most exciting thing about Stripe Projects is that it’s a way to provision B2B services agentically.

David George

Yep.

Will Gaybrick

An agent can go adopt Vercel for hosting, and it can do that without you needing to go to Vercel.com and do anything.

David George

This has actually informed our investment thesis in a few investments recently that are developer tools. We say, “Okay, assume that agents are going to be the shoppers in the future. Is this the one that agents will want to pick?”

Will Gaybrick

Yes, exactly. That’s a very good framework. An agent can go adopt Browserbase. We had a really great demo at Stripe a while back where we used Browserbase Live, via an agent, to fill out an NCAA bracket.

David George

That’s cool. That’s great.

Will Gaybrick

I thought it was awesome because I have 3 brothers, and we all love sports, but I’m always too busy to engage in the family pools. It was so cool to watch the agent pick up a Browserbase session, fire up ESPN.com, do a bit of research, and fill it out.

David George

How did it do?

Will Gaybrick

I don’t actually know. I don’t think we ever ran the evals on it.

David George

I suspect it was probably as good as a human.

Will Gaybrick

It’s probably better. Exactly. Probably better.

I do think agents adopting B2B or B2C services that are more utilitarian will be very popular. Today, again, as a primitive, we’re just trying to make it easier for agents to adopt services. But I do think the sociology will continue to evolve. The long-running tasks are not—I don’t know that we’ve figured out exactly how to do them on the consumer side.

David George

Yeah, it’s not there yet. I was trying the other day—I was using Claude Code to compose a song for my niece’s birthday.

Will Gaybrick

Oh.

David George

Yeah, it was pretty cool. In the past, without AI, I definitely wouldn’t have done that.

Will Gaybrick

With AI, I might do that. You might do it with Higgsfield as well—we were talking about them earlier.

David George

But I’m not sure that I want to go create a $10.99- or $9.99-a-month account with them. I just want that sort of micro-consumption for that.

Will Gaybrick

Along with the actual commerce primitives, I think there are these micro-consumption APIs that need to start to exist. Browserbase, which we were talking about, is sort of leaning into it.

I’m very bullish on all these services standing up—not necessarily anonymous, but ephemeral or one-time consumption. I think that will really unlock agent commerce, too, because then you won’t have to say, “Well, I need to pay these guys 10 bucks a month and these guys 10 bucks a month,” and create all these accounts and all this stuff. Just use the service and pay.

Agent, do this. Discover the services. Your budget is $15. Go.

David George

My 10-year-old has been creating rap songs, so I’m very familiar with all of these services. By the way, the quality is actually pretty good, and he posts them on Spotify.

Will Gaybrick

But the execution may not be quite as good. The lyrics are very good from AI, and the music itself is pretty good. So, yeah, I would welcome that.

David George

The critical thing—or one of the critical things that you just said—is this concept of micropayments or microtransactions. This has been talked about probably since the advent of the internet as an opportunity. Why do you think it could work now?

Will Gaybrick

Agents really increase human agency. I guess that almost sounds redundant, but talking about these applications—composing a song for your niece, filling out your NCAA bracket, whatever else—it’s really hard to do without agency. They take a lot of time. You’re creating all these different accounts.

I’m very bullish on services leaning into saying, “You can use me ephemerally. You can use me in a very lightweight way.” To make that work, you’re going to need to support microtransactions.

I think the case against microtransactions has always been, “Well, you’re trying to consume content, and if you’re trying to sell an article, you’re always going to be squeezed between the subscriber business model and the free business model.”

David George

Yeah. You want to capture the excess as part of the subscriber model. Exactly. That’s the business model. Or you do it with ads, and one or the other is better than what you’re doing.

Will Gaybrick

I think that was probably true in the past. But as you give agents more complex tasks, you want them to be these little hummingbirds going around the internet, slurping up a little data here, pulling it over there, using some very transient, ephemeral storage, and doing a little compute over here.

You don’t want the individual human to have to think about what they’re using. You want to know that these services are secure, right? But you don’t want them to create accounts everywhere. So I think microtransactions will just be necessary for that economy to exist—the agentic economy.

David George

On the flip side, they’re now eminently possible because of stablecoins.

Will Gaybrick

Stablecoins today are relatively inorganic. If you’re a human, you have to jump through a bunch of hoops. But if you just give an agent a budget, it can easily take dollars, move them into stablecoins, or just use a shared stored balance and find a way to check out. It doesn’t mind the sort of back-and-forth with stablecoins.

David George

Yeah, I totally agree with that. We’ve seen that transition happen in a lot of software business models today. The predominant business model was selling subscriptions and seats, and we’ve now seen a shift to consumption. There are probably analogies where consumers are better off because they can get access to more stuff, and businesses can access more people whom they otherwise couldn’t reach with a subscription service. My hope is that does come into play.

6. Stablecoins & the Global Money Movement Platform

On the topic of stablecoins, we’ve covered how you guys build software and how you move so fast in an AI development world. We’ve talked about commerce and agentic commerce. Talk about stablecoins. Like you said, there’s a lot of friction in the process today, but what’s the state of the stablecoin market, and what do you see the opportunity being over the next 5 years?

Will Gaybrick

I’m an infrastructure nerd, so I always go there first. Stablecoins are just a better platform for moving money than anything that exists otherwise.

David George

We strongly agree.

Will Gaybrick

Yeah. They’re better for a couple of reasons. There are certain countries that have rolled out really good payment systems. Most of them are nationalized: UPI in India, for example.

When you look at these economies, the percentage of sub-$5 payments in India that are on UPI, I believe, is something like 86%, whereas in the US, card payments are in the single digits. There are some good, cheap, fast payment schemes that are nationalized. Pix is another one in Brazil, which has grown meteorically.

But you need a Schelling point for the global economy, right? What can we all agree on? That’s where crypto rails solve this political problem: this platform works everywhere.

If we all used it, the global financial system would work better. It would be faster, cheaper, and so on. If we all went to sleep tonight and woke up tomorrow and held stablecoins, it would just be a better global—

David George

Less friction and lower costs in the economy.

Will Gaybrick

Exactly. Now, that might be one of those “should work this way, may never work this way” problems, and so we are resolutely focused on trying to change that.

We talked earlier about Stripe Treasury, and we decided to make stablecoins native to Stripe Treasury. So you can just hold a balance in stablecoins, just like you hold a balance in USD, EUR, GBP, or anything like that. We believe that the opportunity for stablecoins is faster money movement, cheaper money movement, and more global money movement.

Right now, you can be a Stripe user in—I'm not sure what the exact number is, but around 60 countries—in fiat. But you can be a Stripe user in stablecoins in, I think, about 150 countries. So just bringing more people into the online economy in a way that allows them to transact with AI companies, as the software economy gets more and more global, is increasingly valuable.

You can build a powerful AI company with 2 engineers in Thailand just as well as you can do it in the US or Brazil. For stablecoins, for us, it is higher performance and more global.

David George

Yeah, and I like the position that you guys are in as it relates to stablecoins, just because, again, talk about meeting the market where it is: People don't want to cut over wholesale and just drop all their fiat and move over to stablecoins. So I think the relationships that you have and the comprehensive offering that you have allow adoption to happen at the pace that enterprises or startups want to adopt.

Will Gaybrick

Yeah, yeah. And all of this works when you really lean into it. Felix Pago—I think Felix is what they're called now—started as a remittance company between the US and Mexico and now has other corridors as well. They built it on stablecoins, and a few years in, they're now between 5% and 10% of remittances along that corridor, which is the largest remittance corridor in the world.

David George

It's amazing. And so, you think about how long it takes companies to move fiat money efficiently—how long it took initially for the Wises of the world to do this, let alone Western Union before it. These are great companies, but to get to 5% to 10% in just a few years is amazing. That's remarkable. I'd love to have you talk a little bit about Tempo. Obviously, it's a big, important project that you guys are at the center of. Talk about where that is and what the aspirations for it are.

Will Gaybrick

Yeah, I think I'll just play the infrastructure nerd card again for a second. There are great blockchains, and I think there was no obvious need for another blockchain outside of payments, right? But there are a whole lot of reasons why a payments-specific blockchain can work really well.

Privacy, for one, because blockchains are generally public and you sort of reverse-engineer what's happening on blockchains. I want to make sure that privacy is a first-class primitive, while making sure that throughput is never sacrificed. Blockchains are disproportionately used for trading, and so when you see massive trading events happen, you'll typically see performance degrade a lot.

Finding a way to create a blockchain where the transaction fee is never going to spike is important.

David George

That capability is important. Yeah.

Will Gaybrick

Exactly. And they have floating gas fees. The project there is just saying, how do we move money as efficiently, consistently, and cheaply as possible? We're still in the early stages of building it out, but we're getting a lot of great traction, working with companies like DoorDash, making it the default—but not the only—blockchain in Stripe, and feeling very optimistic about it.

David George

That's great. That's awesome. The last topic I would love to cover with you is the token economy. It sounds a little buzzwordy, but you guys are, I think, over 2 trillion in volume now. And I think you and I would probably share the belief that the token economy is going to be one of the biggest things we've ever seen.

What do you think is the state of play for accessing tokens? Obviously, there's a lot of work that gets done in first-party applications today. But what do you think is the future state of how we all access models and tokens?

Will Gaybrick

I've always loved the word token. The reason is that it just sounds like an approximation of money. Increasingly, that's just what it is, right? We talked earlier about free-trial abuse, multi-accounting, and the attacks that we're seeing against users whose platforms are general-purpose token consumers.

You can do just about anything with tokens on Cursor, right? You can do just about anything with tokens on Replit. So the attacks against these users are very sophisticated. They're very reminiscent of what we see in terms of people trying to steal money from Stripe users.

David George

Yeah.

Will Gaybrick

And so there's this blurring that you see between tokens and dollars. For us, we think about wanting to help users move money, store money, and send money safely, compliantly, and so on. We now feel this mandate to do the same thing with tokens, right? To protect our users in the same way.

Over time, I think this is only going to happen more. We talk about some of these long-running agentic tasks, and a lot of them will replace services. You'll just be able to say, “Close my books.” I used to pay a human—or many humans—in dollars for that. Now I pay fewer humans or a human in tokens because they're augmented by agents.

We just want to make sure that moving between tokens and dollars is as seamless and safe as moving between dollars and euros. We're at the beginning of this journey, but we think it's going to be a big part of the future of Stripe.

David George

Yeah, that's awesome. It's super exciting. Personally speaking, I think you guys have a real right to play a role there because of the relationship that you have with so many companies, from inception all the way through to enterprise, as you said.

Will Gaybrick

Yeah. It's funny—we're always a little bit careful internally about talking about rights, and so we talk about mandates.

David George

That's good. Yeah. We feel—

Will Gaybrick

Win and then win it again. Exactly. We have a mandate to help users with this, and so that's why we're really leaning into it.

We're also focusing even more on spend management for our customers. They're using Stripe Treasury and thinking a lot about how much they're spending and how to reduce their spending, how their spending ties through to revenue, and a lot of token usage is actually in-product.

David George

Yeah.

Will Gaybrick

So you see 2 different types of token usage. One is to build things, and this is the opex-management side of token management. Then there's the product-efficacy side of token management: How good is my token-oriented or token-driven product? How should I shift between different models to make it the most effective?

We're really thinking about how we help users on both of these—

David George

Yeah, for sure. Certainly, in the latter, this position as an orchestration layer that helps you effectively get the most out of tokens, while also maintaining some form of control, has never been more top of mind than it is right now.

Will Gaybrick

Yes, absolutely. And it's interesting because there's a hypothesis that software will be severely commoditized. It's plausible. I think we're at the—let's say we're either in the singularity or creeping toward the singularity—and it's very hard to estimate what a future looks like where models are recursively generating models, and so on and so on.

But we are seeing the exact opposite right now, where software creation is exploding.

David George

Yes.

Will Gaybrick

Customers are monetizing faster than ever. We talked about our 2026 cohort being 50% larger and growing faster than our 2025 cohort, that one being 70% larger and growing faster than the 2024 cohort. So more software is being created, and it's being adopted faster than ever before.

More Stripe products are being adopted than ever before. ElevenLabs is using 14 Stripe products. I sort of wish it were 11 in a way, but actually, I'm glad it's 14.

David George

Just make it 22. You got really close with Mati, and he does everything in denominations of 11, so you have to shoot for 22.

Will Gaybrick

Exactly. And there's a lot more to software than just building, right? There's the expertise about how abstractions should thread through your entire business, and you have to keep those up to date. You have turnover inside your company, and so you build a system internally, then it starts to degrade. That person leaves the company, and the expertise goes away.

We think about how we can help companies across their entire revenue stack: manage cash, manage revenue, close the books faster, grow faster, and globalize faster. That opportunity, I think, is just larger than it ever was before.

David George

Couldn't agree more.

7. Scaling Taste at Stripe

So, in closing, I wanted to get your take. I don't want to get too deep into the role of humans versus AI, but one of the things that Stripe has always been universally recognized and appreciated for, I think, is your taste, right? It sounds funny because you're an infrastructure company, but I think it's generally agreed upon. How do you continue to uphold that at such a large scale, with so much of the work you're doing now being done by AI?

Will Gaybrick

[Laughter.]

David George

Mhm.

Will Gaybrick

Yeah. It's interesting how much the word “taste” is being used right now. [Laughter.] It's sort of hard sometimes. The cynical view is that it's how we're all justifying our future value.

David George

Yeah, that no one actually has taste and that we're all reproducing machines of things that we had previously perceived.

Will Gaybrick

Yes, yes. Suddenly my fingers are no longer as useful, but this nebulous notion of taste—models will never have taste, and so on—is probably just not true.

David George

Yeah, I agree with you on that.

Will Gaybrick

But to get more directly to your question, product quality is really, really core to our culture and our identity. And that's for a few reasons. One is that we want users to have amazing tools that are carefully crafted, that can make them go faster and make them enjoy the journey of building a company that much more. It's not an easy journey, but if you have tools that are surprisingly great, it feels that much better. So it's a big user lens.

Another dimension is that it's just more fun. You look at what you created with your team and you're like, “Wow, that looks amazing,” versus, “You janked this thing together and it barely works.” It just isn't as fun to go through the slog—the long nights, the long weekends, and so on—to build it.

And I think the single thing I would say for scaling taste—well, actually, 2 things. One is that I think it has to be top-down. You just have to say it over and over and over again. It's like the company strategy: when startups win, we win. It's like, talk about quality and talk about it again. And then the other thing is just use the product.

David George

Yes.

Will Gaybrick

And make it easy to use the product. In aviation, simulation is so important. You can't just say, “I hope the jet works.” You have to prove to yourself that it does before you ever fly it. Or NVIDIA really hit escape velocity when it went from needing to wait for the fab to give them chips to try to actually simulating chip performance. And so we actually invest a lot in simulating the usage of products.

And so you can point to an account and say, “Give me something that looks like that.”

David George

Yeah, but make it completely PII-free. Randomize the growth rates so I don't actually know how big they are, but just give me the day-to-day problems that they face—the ups and downs of their business, the seasonality. Give me a sense of that, and then make it feel live. Make it feel like I'm receiving disputes from customers and refunds are happening. Of course, these aren't real disputes or real refunds, but just give me the experience that user is having so I can really live in it and use that with my team.

Will Gaybrick

And so I think you have the mandate to use the product. We really ask our EMs to lead this because they're the ones who control the resources, and they're the ones who can say, “Wow, this does not feel good. It needs to get fixed, so our next sprint is going to be elevating quality.”

On the other side, it's how you give people the tools to do it more easily. So scaling taste for us is culture, it is the rituals, and it is the daily rhythms of just using the products and stepping into these issues.

David George

That's awesome. That's so great. Will, this is so fun to talk to you about all these topics—obviously, covering how you're building so much product inside Stripe, which is super unique and right on the cutting edge, I think, and the future of how we engage in agentic commerce and stablecoins.

One of the things that I think you guys have said is, “How do we ensure that we build the next Stripe inside of Stripe?” I love that. In closing, I really appreciate the time.

Will Gaybrick

Yeah. Thank you. Great to be here.