Will Gaybrick
If you want to ship more and build faster, you have to create founder-like agency inside your company. A single engineer can do what 2 teams of engineers could do 2 years ago. Suddenly, the market opportunity landscape is much broader, and you can do more with software.
David George
How do you guys ship so much product?
Will Gaybrick
Companies have skewed in that direction, where they’ve seen this new agentic efficiency and power as a way to optimize their cost structure. Our belief—I’m being a little cheeky—is: build everything with Opus 4.5. This is a Cambrian explosion moment.
We haven’t had that in agentic commerce today, and I think there are a few reasons for that. One is that we’re merging so much more code than last year, and it’s stressing every system, so we created something called Stripe Minions. You’re not going to iterate; you’re not going into planning mode; you’re just going to say, “This is what I want. Go do it.” That’s kind of where the world is going.
David George
You guys are, I think, over $2 trillion in volume now. What do you think is sort of the future state of how we all access models and tokens?
1. What Is Stripe Today
I want to start with just the state of Stripe.
Will Gaybrick
Yes.
David George
So, what is Stripe today? When we originally invested in it, it was a payment processor, but now I think the average AI company uses 11 different Stripe products. And at Sessions—
Will Gaybrick
I believe you had 288 distinct—
David George
Product launches. So, I want to talk about velocity also, but just start with: What is the state of Stripe today?
Will Gaybrick
Internally, we think about Stripe as having inverted our value proposition from being a payments company with sort of add-ons to now being this multiproduct platform, where everything focuses on financial infrastructure—helping you grow by reducing friction and increasing agency, to be more agile with your business model, to operate in more countries, and just go faster when it comes to everything that touches revenue and cash.
Practically speaking, we went from payments to billing, subscriptions, and invoicing; Connect, if you’re a platform or marketplace; Radar for mitigating fraud—Radar now does many more things than that; Tax; and I think we don’t actually count, but somewhere in and around 25 or 30 headlining branded products. Then, of course, hundreds and thousands of features below that. But again, the framework we think about is really reducing frictions and increasing agency.
A good example: Last year, we saw a lot of users experiencing free-trial abuse for the first time, and this wasn’t really an issue pre-AI because—
David George
Most Stripe users are software companies, so the marginal cost burden wasn’t there yet.
Will Gaybrick
Yeah. They’re wasting a little compute, but it’s negligible. It’s minuscule. But now software has a cost structure, and so actually I think Cursor was the first user that we—
David George
I was going to say it was our portfolio company where we exactly experienced it. I guess internet users can be crafty, but yes.
Will Gaybrick
Yes. I think it was something like 1 in 6 users of free trials were abusive. You’re just throwing money at these users who are signing up for another account, another account, another account—maybe even doing model distillation and things like that.
We got in the bunker with them and stood up, in a weekend, a pipeline where we were able to use our foundation model, look across the entire Stripe network, use our embeddings, and then put a reasoning layer on top of it. You could say, “We think this is a free-trial abuser because…” and point to those signals.
I think it’s today—I think ElevenLabs recently told us that they’re blocking 2,000 free-trial abusers per day using Stripe signals.
David George
Incredible. So, you just think about how much money you’d be burning—or, well, how much revenue you wouldn’t be creating—if you weren’t giving these trials. You know, false positives and the false—
2. Stripe Minions: From 1,200 to 7,000 PRs a Week
Will Gaybrick
Yeah, exactly. Exactly. And then, on the increasing-agency side, it’s still just so hard to go global.
David George
You think about having to register, calculate, and remit taxes in so many geographies—
Will Gaybrick
This new crop of AI companies are digital-goods companies, and they want to go global very fast. So, I guess Higgsfield is a good example. They’re using this product, Stripe Managed Payments. In their home markets—the U.S., let’s say, and if they have an entity in Europe—they’re the seller of record. But in long-tail markets, the Kazakhstans and all over APAC, where they haven’t set up entities, Stripe stands in as the actual merchant of record. We handle all tax calculation, tax remittance, and everything like that. This just lets them cover 100-plus geographies compliantly.
David George
Yeah, that’s amazing. And if you go back to the fraud example, if you identify abusive actors, there’s actually a network effect in that business, right? Which is super powerful. Obviously, we appreciate it as investors, and many of the companies have benefited from it.
If you look at the product set today, obviously the origin of Stripe was startups, and so you can very easily stand up payments and sell stuff online. Famously, part of the beauty of Stripe’s growth and business model is that you captured companies like DoorDash and Instacart when they were in YC—
Will Gaybrick
And then you grew with them along the way.
David George
How do you think about the product strategy as it relates to serving startups versus serving large enterprises?
Will Gaybrick
I think it was actually Colin at Clerk who summarized our strategy nicely on X recently. He said Stripe’s strategy is unabashed—I’m paraphrasing his words—but it’s: “Win all the startups and then win them again.”
David George
Yes.
Will Gaybrick
To some extent, that’s just a good business model because startups are very ambitious. They typically grow into the biggest companies of tomorrow. They’re sort of canaries for what the next opportunity is.
Another subtle reason to win all the startups and win them again is that they actually have the highest standards of all our customers. I looked recently at the CSAT for Stripe’s reporting. For our very, very large enterprise users, it’s, “Your reporting is great. We love the data. It’s way better than anything we get from any of our other—”
David George
Because they’re accustomed to the incumbents.
Will Gaybrick
Yeah, exactly. And then you look at it for startups, and it’s, “Your reporting is garbage. You’ve got to fix this. This is driving me crazy.”
There’s a persistent sense that startups just make us better by being the fastest, by being the most demanding, and so on. But, of course, once we start working with startups, we want to work with them forever. This pulls us upmarket and forces us to become surprisingly great. That’s the standard we try to hold ourselves to for enterprises as well as for startups.
We’re now working with—I don’t know what the exact percentage is today, but it’s not quite half, although we’re getting there—Fortune 500 companies. We work, of course, with the Amazons of the world, Microsofts, and others. At the enterprise level, it’s a different sales cycle and a different post-sale activation motion. A lot more is required after you’ve already signed the contract, whereas startups sort of go live like that.
Fundamentally, it’s the same thing: You stay close to the user, hear their needs, show that you’re provably better when it comes to the metrics they care about, and, yeah, so it’s really both at this stage.
David George
Yeah. Win them and then win them again. I love that. That’s a great dynamic.
3. The AI Cohort Explosion: 50% More Signups & Software Creation Booming
I want to shift gears. I think you guys publicly said that first-half signups grew 50%—
Will Gaybrick
Year over year.
David George
—and that the median 2026 cohort is generating 50% more revenue than the comparable 2025 cohort. The 2025 cohort was generating 70% more revenue than the comparable 2024 cohort. So, what has changed?
Will Gaybrick
Well, I think 2 things. One is that AI is giving rise to so much opportunity for new business creation. There are just things you couldn’t do before that you can do now. You couldn’t build Suno 4 years ago, or you could maybe build a much worse one 4 years ago. You couldn’t build Higgsfield 4 years ago. There are just new things that you can do.
Suddenly, the market opportunity landscape is much broader, and you can do more with software. On the other side, the cost of doing more software has decreased a lot because you need many fewer engineers to build the things that you want to build because of agentic coding.
We’re just seeing this explosion in new software creation. When you look at the year-over-year increase in usage of Stripe Billing, it’s actually a lot higher than usage of Stripe overall because it disproportionately skews toward people creating software companies.
David George
Yeah. Yeah. Oh, that’s fantastic. That’s awesome to hear.
I want to shift now to some of the products that we talked about. You have this proliferation of new products to serve all the needs of companies online. The high-level question is: How do you do that? How do you guys ship so much product?
Will Gaybrick
Yeah. Well, speed has always been near the top. Maybe relentless focus on the user is probably the top part.
David George
Yeah. Exactly.
Will Gaybrick
But speed is right up there. It’s interesting: I think a lot about institutional progress. We study the great companies that have come before us and are now beside us. Amazon is still around, of course, but you look at Stripe and say, okay, we have an adapted version of how we set goals. That’s quite similar to Google’s OKRs.
Our sales team is organized pretty similarly to Microsoft’s. We have a DRI culture similar to Apple’s. We have a product-quality standard, and how we do our product reviews is similar to theirs. A lot of the day-to-day mechanisms that I use to run the business, I’ve basically stolen from Alan Mulally, the former CEO of Ford and Boeing Commercial Airplanes.
We study these companies and try to bring it all into Stripe. We think about how we create an enduring institution that can outlast any of us because it’s a great container for entrepreneurship. Then you reach today, and there’s just no one to copy. What do you do when a single engineer can do what 2 teams of engineers could do 2 years ago? The theory of the case right now is that Stripe needs to become, more than it ever has been before, a platform for founders internally. It’s always been a platform for founders externally.
David George
Yeah, of course—the customers.
Will Gaybrick
Exactly. And founders have always done incredibly well at Stripe. We actually acquired an adjacent company, Metronome, last year, and Scott Woody, the CEO, is thriving at Stripe. He’s leading all of Metronome and billing at this point.
We acquired Privy, which is a wallet infrastructure company, and Bridge over the last couple of years. Henri is now leading most of crypto. Zach is leading OpenUSD and Bridge, of course. A.A. from Privy is leading a lot of engineering for crypto. J.R. Farr from Lemon Squeezy is leading Stripe Treasury at this point.
Founders have always done very well at Stripe. But now you have this very interesting moment where senior engineers are just so powerful.
David George
Yes.
Will Gaybrick
There are a few different ways our organization could be shaped going forward. It could be that we just have many fewer engineers, and maybe that’s what the world would look like. I think a lot of companies have skewed in that direction, where they’ve seen this new agentic efficiency and power as a way to optimize their cost structure. You saw some layoffs. You saw companies shrinking OpEx. Our belief is that it’s just an opportunity to—I’m being a little cheeky—build everything.
David George
Yes.
Will Gaybrick
The best way to optimize your cost structure is to grow more. We have reams of user asks going back many years that are unmet, and so we just want to get through them all faster. While we have more and more productivity from those senior engineers, if you want to ship more and build faster, you have to create founder-like agency inside your company.
The main things that are holding back our progress today are actually back-office things. We are merging so much more code than last year, and it is stressing every system. How do we get things into our seller systems? How do we get things onto our pricing page? How do we bring things to market when we can’t train sellers on them fast enough?
We are really trying at this stage to optimize every single phase of what we think of as the critical path in Stripe, from the ideas behind product development and the user asks all the way to products being in users’ hands. To your question of how you go faster, it’s really 2 things. One is: how do you create that agency for everyone at Stripe? How do you let everyone at Stripe be an auteur, like a founder—a creative—and not have them held back by the morass of centralized processes and overhead?
David George
Yeah. Exactly.
Will Gaybrick
Exactly. On the other side, then, it’s how do you, with your developer productivity team, just make the tools better and better and better?
We created something called Stripe Minions, which we’ve blogged about a little bit. Of course, we’ve got tons of developer tooling to help users iterate with agents, but Minions are one of our most important internal metrics: how many PRs, and what percentage of our PRs, are created by Minions?
The reason for that is that Minions are one-shot. You give it a prompt, and it’s going to build it. Then it’s going to go through CI/CD and all of the testing, and you’re going to review it. You’re not going to iterate or go into planning mode. You’re just going to say, “This is what I want. Go do it.”
We think that’s where the world is going. It’s the one-shot, or the glorified REPL loop, where you’re just letting the agent be super, super powerful. We blogged about Minions in January or February, and they were doing 1,200 PRs per week. Last week, I think 7,000 PRs came from Minions.
David George
Wow.
Will Gaybrick
About 30% of our PRs that week came from Minions. That developer tooling, combined with getting internal processes out of the way and making the tools amazing, is how we’re going to go fast.
David George
That’s amazing. In terms of empowering senior engineers who are now more powerful than ever, have you made any dramatic changes to how you organize the company internally? The Minions example is incredible, and I assume the 30% is going to go to a very high percentage within a year or something.
Some of the things that we’ve heard from other companies are taking your most powerful engineers and putting them into business units or closer to the customers. But then you have coordination problems that come from that. How have you approached that empowerment?
Will Gaybrick
Engineers have always been some of the most important product leaders at Stripe. We build for engineers and technical users. Of course, we build for many personas at this point, but engineers have always been the hero ICP for Stripe.
Because of that, engineers have always been some combination of engineer, PM, and designer. I think we’re just leaning even more into that. We’re building tools and platforms so that engineers can do a lot of the front-end development and design themselves. Probably the shortest answer to your question is: flatter.
David George
Yeah, flatter. Smaller, I assume—smaller teams?
Will Gaybrick
Smaller teams, flatter. You had a lot of layers that were orchestrating work, and very valuably so in most cases. But you just don’t need that anymore.
I was talking to one of our most senior engineers recently—in fact, the guy who built Stripe Projects. Stripe Projects was basically built by a PM and one very senior engineer in a few weeks, with a couple of other engineers who jumped in as well, so I want to give them due credit. But most of the PRs came from one guy.
He’s got Alexander[?] now. He’s just got a screen. He’s orchestrating 16 agents, and he’s going a whole lot faster.
David George
Yeah, that’s amazing. Do you have a standard team size for projects like this? Is it that there’s no social dynamic, so maybe 1 doesn’t work, and 4 is probably the maximum size? We’ve heard everything in between. Do you have a view on it?
Will Gaybrick
Not really. We still have—well, you kind of want wider teams, right? That means fewer layers of management. But you also believe you can have fewer people because each individual is more empowered these days. I think those forces are offsetting to some extent today.
In fact, it’s more like, if you have a line-managed team of 8 people, they’re just doing 3× more. You might have the same manager-to-IC ratio, but the team is doing 3 things rather than 1.
David George
Yeah, exactly. Yeah, it makes total sense. One of the things that you and I have talked about, and you touched on it, but I’d like to expand on it a little more, is this idea that you can do all these new things with AI. Where do you direct the efforts?
You guys have very clearly directed the efforts toward the front-facing stuff: building new products for customers. Lots of what is discussed in the market is back-end-facing stuff, optimizing your cost structure. As you said, everything is a Markdown file: let’s map out everything that everyone does in the organization and optimize it to death. Talk about your philosophy for why you want to go for the former and not the latter.
4. Build Everything: Going Long vs Going Short on Your Future
Will Gaybrick
I think there was an early narrative—and it still lingers, for sure, and there’s some truth to it—of just, we have agents now, so we should be more efficient. We should be able to do more with less. The main thing I actually think about on this front is making our people more productive.
We have a tool internally called KAI, which is our knowledge AI tool. We built it maybe 6 months ago. 2 people built it. Now it has 83% weekly actives and about 60% daily actives at Stripe.
Seller productivity has increased by 20%. But we're not saying, “Wow, we need fewer sellers.” We're saying, “So, we need a lot more sellers.” [laughter] The idea is that the payback on our sellers just got way better. We should have way more of them.
David George
Exactly. On the flip side, operational teams are just feeling much more productive. Their day-to-day life is more enjoyable. They're using better tools and having to do less manual work. It's almost trite in tech circles now, but it's Jevons' paradox: as an asset becomes more productive, you don't want less; you want more.
Will Gaybrick
Exactly. It is very much the case for us when it comes to engineers. Our engineers are just magnificently more productive. I mentioned earlier making Stripe a platform for founders—an internal platform for founders—going forward. You could say, “Well, because engineers are so productive, there'll just be fewer engineers in the world,” and I really don't believe that. That's not what we're seeing at all.
You see that much more software creation. There was a narrative 9 months ago about SaaS platforms and how vertical platforms were all going to struggle. Our new SaaS platform cohort is 103% larger in 2026 than it was in 2025. So people are just saying, “There are so many spaces that need a SaaS platform. I'm building it faster and faster and faster.”
I think there will be more software engineers in the world. We will need fewer of them to do the things we're already doing. And so Stripe then becomes, for new grads and early-career engineers, more of an incubator: come in, figure out a high-agency project that can help our users. Let's get out of your way. Let's create the paved paths. Let's make it easy for you to go faster, and we should be able to just build more and more and more—not just random things, but adjacencies that sort of compound what we're doing today.
Spend management is adjacent to Treasury, and that might have been roadmapped for 2 years from now. Instead, 1 engineer has picked it up as a project, and they're just building it themselves. Actually, I wrote the first commit for it, but now they're running with it.
David George
Two more capable hands now.
Will Gaybrick
Exactly. More capable hands. So, yeah, we believe the big opportunity—and the one that we're leaning into—is doing more with what we have and, over time, doing more with more.
David George
Yeah, I totally agree with that. I wrote a piece recently about founders being the asset class—the representation of our market of late-stage venture, which you guys are probably at the forefront of. Founders are the asset class because founders are going to be the ones who enable the companies to find the next product areas.
And so this idea that you have to make trade-offs today around, do we try to build new products for revenue or cut costs? I think for companies like Stripe, that are run by you guys, there's probably always going to be that next opportunity to create additional revenue opportunities, find the new customer products that are a big hit, and that is never going to go away. You're always going to have the chance to build more.
Will Gaybrick
Yes, absolutely. I do think it's a good moment for company leaders to create some resourcing back pressure, because that back pressure drives more efficient and more expensive use of new tools. [snorts] But I also imagine that in the years ahead, we'll have a budgeting process that looks not that dissimilar from what it's been in the past: we're doing so much with what we have; we can do even more if we continue to expand resourcing.
But in this moment, I think it is a good time to say, “Well, let's really do a lot with what we have today,” because you still see increases in productivity from what you already have. Beyond that, from a users-first standpoint, there's so much more they want from us.
We've heard from a lot of users that, for Stripe Tax, they want global filing. It took us a long time to get to US filing on Stripe Tax, meaning that every state in the US will just automatically file for you. It's a hard problem because you are dealing with so many different jurisdictions that accept filing in different ways. [snorts] It took us a long time to get there.
Global filing was the next task. We just don't want to have to think about this in any market. We built that in about a third of the time that it took us to get to US filing.
David George
Wow. With much greater complexity.
Will Gaybrick
Exactly. Much greater complexity. It's just an infinite list of asks and opportunities like that. If you're just relentlessly focused on users, you're going to focus on that.
We launched recently a product called Stripe Treasury. It's an interesting moment in fintech right now because I think there is an unbundling of what banking means. Stripe is not a bank, does not aspire to be a bank, but does aspire to provide your banking portal and to help you with global money movement. This is something we've been asked for a very long time.
We built Stripe Treasury to allow our users to hold funds in dozens of currencies across many countries and just build what the banking portal should be able to do. We've focused on bringing this experience to users extremely quickly. What we're finding in every case is that the timelines we thought were the best doable 2 years ago are now being compressed again and again and again.
And it's because the direction we're finding, from an agent engineering standpoint, is kind of akin to injection molding. It's a bit reductionist. When you look at the growth in consumer packaged goods and toys and things like that, a lot of it just exploded postwar, and it was because we got really good in the '40s at melting plastic. It's the injection-molding screw that sort of melts plastic very evenly and injects it into a metal casting, and that's sort of how we're doing code production at this point.
We're creating the molds and templates, and you mentioned Markdown files—those are extremely important. You need your AGENTS.md files in every repo. As long as you create those patterns and understand the pattern of how you integrate with financial institutions, you can hand off so much of the work to agents, and they just get it done.
All of the time you end up spending is on the back end, at code review. But even then, agents are doing code review even better than humans did before. So, again, compressing timelines feels like a much bigger opportunity than optimizing cost structure.
David George
Yeah, I think you may be the first person to compare modern AI-based software engineering to injection molding. So this is great. We're covering new ground. I've actually been to an injection-molding plant before.
Will Gaybrick
It's pretty amazing.
David George
It's pretty amazing, especially when you think about the fact that it was probably 70 years ago that it was created.
Will Gaybrick
James Watson Hendry, I think—the guy from Pennsylvania.
David George
Yeah, there you go. That's great. If you, as an investor in Stripe—and a large investor in Stripe—another way that I think about what you just described is the opportunity to optimize cost is finite, right? You said long versus short. I really like that.
Will Gaybrick
Yeah. Yeah. No, optimizing cost structure is going short on your own future potential, and just building faster and building more is going long on your future potential.
David George
It's like the capital-allocation equivalent of returning cash.
Will Gaybrick
Yes, as opposed to reinvesting cash.
5. Agentic Commerce: The Missing Primitives
David George
Yeah. Yeah. I got it. Okay. I want to shift over to a new topic, which you guys are on the cutting edge of and which gets a lot of play, but almost in a nebula sense. I'd like to go a little bit deeper on it with you, which is agents engaging in commerce on the internet.
What is the state of where we are today? What are the bottlenecks, and how do you view a framework for how that could be done in the future?
Will Gaybrick
Yeah. So we are—we talked about the Claude Opus 4.5 Cambrian explosion moment. We haven't had that in commerce today. There aren't a ton of canonical use cases that you just see repeated over and over and over again. I think there are a few reasons for that.
One is we're missing primitives.
David George
Right?
Will Gaybrick
That's something we're very focused on. We created, with Tempo, the Machine Payments Protocol so that services can indicate what needs to be paid and how you can pay for it. If you're selling an image or a piece of content online, you can request it and get a 402 response back. It just says, “Here's how you buy me.”
That's a primitive. We think machines will want to buy from other machines. There's really a question of what checkout should look like for agents, and it's still an open question. Browser automation is getting better, so maybe agents should just be crawling through checkout forms and filling them out. I think there are still a lot of open questions.
Yeah, that's the skeuomorphic version.
David George
There’s going to be a native version. Yeah.
Will Gaybrick
Yeah, I think that’s right. So we’re sort of at the missing-primitives phase, and we’re figuring that out. Then there’s a sociological phase: in what ways will agentic commerce be better than non-agentic commerce?
I think there are some very nonspeculative ways in which it’ll be better. Checkout pages shouldn’t exist for humans. With Stripe Link and Shop Pay, it’s very easy to get through a checkout page these days, but should you even need to go to one? Or should you just be able to say, “Buy it,” on a product display page? I think so. I think checkout pages will go away, at least in the best-case scenario. That’s a sort of nonspeculative but maybe less ambitious form of agent commerce.
David George
I actually think that’s interesting because they will go away for human users, too. This isn’t just for agents. You have 400 million users on Stripe Link, and Shop Pay probably has a comparably large number. You can use those and automate the whole process.
Will Gaybrick
Exactly. We launched the Link Agent Wallet recently, so there’s now a Link CLI. An agent can sweep up Link credentials and use them, with humans in the loop to say how they can use them.
One of the places we’re most excited about agentic commerce is B2B. We launched Stripe Projects. Stripe Projects is a way to scaffold apps—that’s the narrow definition of it—but the most exciting thing about Stripe Projects is that it’s a way to provision B2B services agentically.
David George
Yep.
Will Gaybrick
An agent can go adopt Vercel for hosting, and it can do that without you needing to go to Vercel.com and do anything.
David George
This has actually informed our investment thesis in a few investments recently that are developer tools. We say, “Okay, assume that agents are going to be the shoppers in the future. Is this the one that agents will want to pick?”
Will Gaybrick
Yes, exactly. That’s a very good framework. An agent can go adopt Browserbase. We had a really great demo at Stripe a while back where we used Browserbase Live, via an agent, to fill out an NCAA bracket.
David George
That’s cool. That’s great.
Will Gaybrick
I thought it was awesome because I have 3 brothers, and we all love sports, but I’m always too busy to engage in the family pools. It was so cool to watch the agent pick up a Browserbase session, fire up ESPN.com, do a bit of research, and fill it out.
David George
How did it do?
Will Gaybrick
I don’t actually know. I don’t think we ever ran the evals on it.
David George
I suspect it was probably as good as a human.
Will Gaybrick
It’s probably better. Exactly. Probably better.
I do think agents adopting B2B or B2C services that are more utilitarian will be very popular. Today, again, as a primitive, we’re just trying to make it easier for agents to adopt services. But I do think the sociology will continue to evolve. The long-running tasks are not—I don’t know that we’ve figured out exactly how to do them on the consumer side.
David George
Yeah, it’s not there yet. I was trying the other day—I was using Claude Code to compose a song for my niece’s birthday.
Will Gaybrick
Oh.
David George
Yeah, it was pretty cool. In the past, without AI, I definitely wouldn’t have done that.
Will Gaybrick
With AI, I might do that. You might do it with Higgsfield as well—we were talking about them earlier.
David George
But I’m not sure that I want to go create a $10.99- or $9.99-a-month account with them. I just want that sort of micro-consumption for that.
Will Gaybrick
Along with the actual commerce primitives, I think there are these micro-consumption APIs that need to start to exist. Browserbase, which we were talking about, is sort of leaning into it.
I’m very bullish on all these services standing up—not necessarily anonymous, but ephemeral or one-time consumption. I think that will really unlock agent commerce, too, because then you won’t have to say, “Well, I need to pay these guys 10 bucks a month and these guys 10 bucks a month,” and create all these accounts and all this stuff. Just use the service and pay.
Agent, do this. Discover the services. Your budget is $15. Go.
David George
My 10-year-old has been creating rap songs, so I’m very familiar with all of these services. By the way, the quality is actually pretty good, and he posts them on Spotify.
Will Gaybrick
But the execution may not be quite as good. The lyrics are very good from AI, and the music itself is pretty good. So, yeah, I would welcome that.
David George
The critical thing—or one of the critical things that you just said—is this concept of micropayments or microtransactions. This has been talked about probably since the advent of the internet as an opportunity. Why do you think it could work now?
Will Gaybrick
Agents really increase human agency. I guess that almost sounds redundant, but talking about these applications—composing a song for your niece, filling out your NCAA bracket, whatever else—it’s really hard to do without agency. They take a lot of time. You’re creating all these different accounts.
I’m very bullish on services leaning into saying, “You can use me ephemerally. You can use me in a very lightweight way.” To make that work, you’re going to need to support microtransactions.
I think the case against microtransactions has always been, “Well, you’re trying to consume content, and if you’re trying to sell an article, you’re always going to be squeezed between the subscriber business model and the free business model.”
David George
Yeah. You want to capture the excess as part of the subscriber model. Exactly. That’s the business model. Or you do it with ads, and one or the other is better than what you’re doing.
Will Gaybrick
I think that was probably true in the past. But as you give agents more complex tasks, you want them to be these little hummingbirds going around the internet, slurping up a little data here, pulling it over there, using some very transient, ephemeral storage, and doing a little compute over here.
You don’t want the individual human to have to think about what they’re using. You want to know that these services are secure, right? But you don’t want them to create accounts everywhere. So I think microtransactions will just be necessary for that economy to exist—the agentic economy.
David George
On the flip side, they’re now eminently possible because of stablecoins.
Will Gaybrick
Stablecoins today are relatively inorganic. If you’re a human, you have to jump through a bunch of hoops. But if you just give an agent a budget, it can easily take dollars, move them into stablecoins, or just use a shared stored balance and find a way to check out. It doesn’t mind the sort of back-and-forth with stablecoins.
David George
Yeah, I totally agree with that. We’ve seen that transition happen in a lot of software business models today. The predominant business model was selling subscriptions and seats, and we’ve now seen a shift to consumption. There are probably analogies where consumers are better off because they can get access to more stuff, and businesses can access more people whom they otherwise couldn’t reach with a subscription service. My hope is that does come into play.
6. Stablecoins & the Global Money Movement Platform
On the topic of stablecoins, we’ve covered how you guys build software and how you move so fast in an AI development world. We’ve talked about commerce and agentic commerce. Talk about stablecoins. Like you said, there’s a lot of friction in the process today, but what’s the state of the stablecoin market, and what do you see the opportunity being over the next 5 years?
Will Gaybrick
I’m an infrastructure nerd, so I always go there first. Stablecoins are just a better platform for moving money than anything that exists otherwise.
David George
We strongly agree.
Will Gaybrick
Yeah. They’re better for a couple of reasons. There are certain countries that have rolled out really good payment systems. Most of them are nationalized: UPI in India, for example.
When you look at these economies, the percentage of sub-$5 payments in India that are on UPI, I believe, is something like 86%, whereas in the US, card payments are in the single digits. There are some good, cheap, fast payment schemes that are nationalized. Pix is another one in Brazil, which has grown meteorically.
But you need a Schelling point for the global economy, right? What can we all agree on? That’s where crypto rails solve this political problem: this platform works everywhere.
If we all used it, the global financial system would work better. It would be faster, cheaper, and so on. If we all went to sleep tonight and woke up tomorrow and held stablecoins, it would just be a better global—
David George
Less friction and lower costs in the economy.
Will Gaybrick
Exactly. Now, that might be one of those “should work this way, may never work this way” problems, and so we are resolutely focused on trying to change that.
We talked earlier about Stripe Treasury, and we decided to make stablecoins native to Stripe Treasury. So you can just hold a balance in stablecoins, just like you hold a balance in USD, EUR, GBP, or anything like that. We believe that the opportunity for stablecoins is faster money movement, cheaper money movement, and more global money movement.
Right now, you can be a Stripe user in—I'm not sure what the exact number is, but around 60 countries—in fiat. But you can be a Stripe user in stablecoins in, I think, about 150 countries. So just bringing more people into the online economy in a way that allows them to transact with AI companies, as the software economy gets more and more global, is increasingly valuable.
You can build a powerful AI company with 2 engineers in Thailand just as well as you can do it in the US or Brazil. For stablecoins, for us, it is higher performance and more global.
David George
Yeah, and I like the position that you guys are in as it relates to stablecoins, just because, again, talk about meeting the market where it is: People don't want to cut over wholesale and just drop all their fiat and move over to stablecoins. So I think the relationships that you have and the comprehensive offering that you have allow adoption to happen at the pace that enterprises or startups want to adopt.
Will Gaybrick
Yeah, yeah. And all of this works when you really lean into it. Felix Pago—I think Felix is what they're called now—started as a remittance company between the US and Mexico and now has other corridors as well. They built it on stablecoins, and a few years in, they're now between 5% and 10% of remittances along that corridor, which is the largest remittance corridor in the world.
David George
It's amazing. And so, you think about how long it takes companies to move fiat money efficiently—how long it took initially for the Wises of the world to do this, let alone Western Union before it. These are great companies, but to get to 5% to 10% in just a few years is amazing. That's remarkable. I'd love to have you talk a little bit about Tempo. Obviously, it's a big, important project that you guys are at the center of. Talk about where that is and what the aspirations for it are.
Will Gaybrick
Yeah, I think I'll just play the infrastructure nerd card again for a second. There are great blockchains, and I think there was no obvious need for another blockchain outside of payments, right? But there are a whole lot of reasons why a payments-specific blockchain can work really well.
Privacy, for one, because blockchains are generally public and you sort of reverse-engineer what's happening on blockchains. I want to make sure that privacy is a first-class primitive, while making sure that throughput is never sacrificed. Blockchains are disproportionately used for trading, and so when you see massive trading events happen, you'll typically see performance degrade a lot.
Finding a way to create a blockchain where the transaction fee is never going to spike is important.
David George
That capability is important. Yeah.
Will Gaybrick
Exactly. And they have floating gas fees. The project there is just saying, how do we move money as efficiently, consistently, and cheaply as possible? We're still in the early stages of building it out, but we're getting a lot of great traction, working with companies like DoorDash, making it the default—but not the only—blockchain in Stripe, and feeling very optimistic about it.
David George
That's great. That's awesome. The last topic I would love to cover with you is the token economy. It sounds a little buzzwordy, but you guys are, I think, over 2 trillion in volume now. And I think you and I would probably share the belief that the token economy is going to be one of the biggest things we've ever seen.
What do you think is the state of play for accessing tokens? Obviously, there's a lot of work that gets done in first-party applications today. But what do you think is the future state of how we all access models and tokens?
Will Gaybrick
I've always loved the word token. The reason is that it just sounds like an approximation of money. Increasingly, that's just what it is, right? We talked earlier about free-trial abuse, multi-accounting, and the attacks that we're seeing against users whose platforms are general-purpose token consumers.
You can do just about anything with tokens on Cursor, right? You can do just about anything with tokens on Replit. So the attacks against these users are very sophisticated. They're very reminiscent of what we see in terms of people trying to steal money from Stripe users.
David George
Yeah.
Will Gaybrick
And so there's this blurring that you see between tokens and dollars. For us, we think about wanting to help users move money, store money, and send money safely, compliantly, and so on. We now feel this mandate to do the same thing with tokens, right? To protect our users in the same way.
Over time, I think this is only going to happen more. We talk about some of these long-running agentic tasks, and a lot of them will replace services. You'll just be able to say, “Close my books.” I used to pay a human—or many humans—in dollars for that. Now I pay fewer humans or a human in tokens because they're augmented by agents.
We just want to make sure that moving between tokens and dollars is as seamless and safe as moving between dollars and euros. We're at the beginning of this journey, but we think it's going to be a big part of the future of Stripe.
David George
Yeah, that's awesome. It's super exciting. Personally speaking, I think you guys have a real right to play a role there because of the relationship that you have with so many companies, from inception all the way through to enterprise, as you said.
Will Gaybrick
Yeah. It's funny—we're always a little bit careful internally about talking about rights, and so we talk about mandates.
David George
That's good. Yeah. We feel—
Will Gaybrick
Win and then win it again. Exactly. We have a mandate to help users with this, and so that's why we're really leaning into it.
We're also focusing even more on spend management for our customers. They're using Stripe Treasury and thinking a lot about how much they're spending and how to reduce their spending, how their spending ties through to revenue, and a lot of token usage is actually in-product.
David George
Yeah.
Will Gaybrick
So you see 2 different types of token usage. One is to build things, and this is the opex-management side of token management. Then there's the product-efficacy side of token management: How good is my token-oriented or token-driven product? How should I shift between different models to make it the most effective?
We're really thinking about how we help users on both of these—
David George
Yeah, for sure. Certainly, in the latter, this position as an orchestration layer that helps you effectively get the most out of tokens, while also maintaining some form of control, has never been more top of mind than it is right now.
Will Gaybrick
Yes, absolutely. And it's interesting because there's a hypothesis that software will be severely commoditized. It's plausible. I think we're at the—let's say we're either in the singularity or creeping toward the singularity—and it's very hard to estimate what a future looks like where models are recursively generating models, and so on and so on.
But we are seeing the exact opposite right now, where software creation is exploding.
David George
Yes.
Will Gaybrick
Customers are monetizing faster than ever. We talked about our 2026 cohort being 50% larger and growing faster than our 2025 cohort, that one being 70% larger and growing faster than the 2024 cohort. So more software is being created, and it's being adopted faster than ever before.
More Stripe products are being adopted than ever before. ElevenLabs is using 14 Stripe products. I sort of wish it were 11 in a way, but actually, I'm glad it's 14.
David George
Just make it 22. You got really close with Mati, and he does everything in denominations of 11, so you have to shoot for 22.
Will Gaybrick
Exactly. And there's a lot more to software than just building, right? There's the expertise about how abstractions should thread through your entire business, and you have to keep those up to date. You have turnover inside your company, and so you build a system internally, then it starts to degrade. That person leaves the company, and the expertise goes away.
We think about how we can help companies across their entire revenue stack: manage cash, manage revenue, close the books faster, grow faster, and globalize faster. That opportunity, I think, is just larger than it ever was before.
David George
Couldn't agree more.
7. Scaling Taste at Stripe
So, in closing, I wanted to get your take. I don't want to get too deep into the role of humans versus AI, but one of the things that Stripe has always been universally recognized and appreciated for, I think, is your taste, right? It sounds funny because you're an infrastructure company, but I think it's generally agreed upon. How do you continue to uphold that at such a large scale, with so much of the work you're doing now being done by AI?
Will Gaybrick
[Laughter.]
David George
Mhm.
Will Gaybrick
Yeah. It's interesting how much the word “taste” is being used right now. [Laughter.] It's sort of hard sometimes. The cynical view is that it's how we're all justifying our future value.
David George
Yeah, that no one actually has taste and that we're all reproducing machines of things that we had previously perceived.
Will Gaybrick
Yes, yes. Suddenly my fingers are no longer as useful, but this nebulous notion of taste—models will never have taste, and so on—is probably just not true.
David George
Yeah, I agree with you on that.
Will Gaybrick
But to get more directly to your question, product quality is really, really core to our culture and our identity. And that's for a few reasons. One is that we want users to have amazing tools that are carefully crafted, that can make them go faster and make them enjoy the journey of building a company that much more. It's not an easy journey, but if you have tools that are surprisingly great, it feels that much better. So it's a big user lens.
Another dimension is that it's just more fun. You look at what you created with your team and you're like, “Wow, that looks amazing,” versus, “You janked this thing together and it barely works.” It just isn't as fun to go through the slog—the long nights, the long weekends, and so on—to build it.
And I think the single thing I would say for scaling taste—well, actually, 2 things. One is that I think it has to be top-down. You just have to say it over and over and over again. It's like the company strategy: when startups win, we win. It's like, talk about quality and talk about it again. And then the other thing is just use the product.
David George
Yes.
Will Gaybrick
And make it easy to use the product. In aviation, simulation is so important. You can't just say, “I hope the jet works.” You have to prove to yourself that it does before you ever fly it. Or NVIDIA really hit escape velocity when it went from needing to wait for the fab to give them chips to try to actually simulating chip performance. And so we actually invest a lot in simulating the usage of products.
And so you can point to an account and say, “Give me something that looks like that.”
David George
Yeah, but make it completely PII-free. Randomize the growth rates so I don't actually know how big they are, but just give me the day-to-day problems that they face—the ups and downs of their business, the seasonality. Give me a sense of that, and then make it feel live. Make it feel like I'm receiving disputes from customers and refunds are happening. Of course, these aren't real disputes or real refunds, but just give me the experience that user is having so I can really live in it and use that with my team.
Will Gaybrick
And so I think you have the mandate to use the product. We really ask our EMs to lead this because they're the ones who control the resources, and they're the ones who can say, “Wow, this does not feel good. It needs to get fixed, so our next sprint is going to be elevating quality.”
On the other side, it's how you give people the tools to do it more easily. So scaling taste for us is culture, it is the rituals, and it is the daily rhythms of just using the products and stepping into these issues.
David George
That's awesome. That's so great. Will, this is so fun to talk to you about all these topics—obviously, covering how you're building so much product inside Stripe, which is super unique and right on the cutting edge, I think, and the future of how we engage in agentic commerce and stablecoins.
One of the things that I think you guys have said is, “How do we ensure that we build the next Stripe inside of Stripe?” I love that. In closing, I really appreciate the time.
Will Gaybrick
Yeah. Thank you. Great to be here.