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Sharp Tech · · 28 分钟

(预览)SaaSmageddon 与未来、市场回调后的 Microsoft、Anthropic 的超级碗谎言

Andrew SharpBen Thompson

播客
TL;DR
  • 一位读者的看空论点,把 Microsoft 3500亿美元的市值蒸发视为软件行业的警报:模型掌握在实验室手中,享有所谓“边际成本低70%”的优势,还可能劫持 incumbent 的分发渠道。 Andrew Sharp 基本认同,但 Ben Thompson 质疑实验室会“在每个维度上”都更优——企业软件的采购,往往看重控制、合规和问责,而不是 AI 体验。

  • SaaS 真正持久的护城河,可能存在于概率系统失败的2%场景,而不是 LLM 能提供更好界面的98%场景。 Thompson 举的医疗行业例子是 Epic:那些令人厌恶的表单编码了 HIPAA、药物相互作用、监管和责任,使其“在人人都讨厌的维度上更优”,但这一维度才真正驱动利润。

  • 企业软件把重复性流程制度化,是因为一次错误就可能抹去多年积累的小幅效率收益。 Thompson 以日历为例:按嘉宾所在时区排期看似合理,但他分心修改日程时可能漏掉这个设置;僵化流程的前提是“我一定会搞砸”,从而阻止代价高昂的例外。

  • Microsoft 的产品短板并非新问题,这反而让 Thompson 没有市场回调所暗示的那么看空。 他问道:“Microsoft 产品一直都很差,我们为什么认为它这次会做好?”在他看来,Microsoft 正处于 Google、Apple 和 Meta 过去都经历过的同一轮怀疑周期中。

  • 捍卫既有软件护城河,并不足以推断代码生产成本大幅下降后什么都不会改变。 Thompson 将这一投入端冲击比作互联网消除报纸分发成本:可触达市场看似扩大,最终却摧毁了地方垄断,让每家出版物都暴露在幂律竞争之下。

  • 报纸类比并不完美,因为软件护城河更具层次,但 Thompson 认为,AI 最终可能动态识别并处理这些规则。 用户生成内容用了大约30年才成为大多数人的媒体消费——姑且把电视部分排除在外,可能达到“99%”;AI 也许会比当前预期更久,但高速发展的技术往往会惩罚这种自信。

摘要 · 为研究而整理的核心内容

1. AI 实验室并非在每个企业维度上都胜出

  • 读者 Rav 的指控很具体:Microsoft 已经获得 OpenAI 知识产权3年,但 ChatGPT 在企业场景中击败了 Copilot,而 GitHub Copilot 还“停留在2024年”,落后于 Cursor、Windsurf 和 Claude Code。由于高成本模型掌握在实验室手中,他认为应用层产品不可能击败边际成本低70%的对手。

  • Sharp 几乎全程点头,只纠正了 Rav 的比喻:Microsoft 会是“矿井里的金丝雀”,而不是“烟雾弹”。

  • Thompson 的反驳值得保留——究竟是在哪个维度上更优?如果任务是提供最好的 AI 体验,实验室“从定义上”就会胜出。但企业应用往往正因为用户体验不是采购标准,才得以长期存在;它们解决的是风险、控制和边缘情况等棘手且大多不可见的问题。

2. 丑陋的2%,才是企业软件的护城河

  • Thompson 对糟糕应用为何能存活的解释是:外在的丑陋,反映了隐形需求。供应商理解行业里的“泥沼”,把控制机制编码进去,让 CIO 可以放心:员工使用 Excel 时,不会一不小心“把公司拖下水”。

  • 医疗行业是最极端的样本。Epic 的部署会让医生填“多得离谱的框和表单”,但这些字段背后连接着 HIPAA、药物相互作用、监管要求和巨额责任。当软件必须管理如此多变量,并在出错时明确责任归属时,Thompson 认为,简洁界面“从定义上就不可能存在”。

  • 他承认,这套系统的净效果可能更差,因为医生被文书工作淹没,无法专心治疗患者;他也提到,Epic 在解决 Obamacare 之后衍生出的下游要求后,已经变得根深蒂固。但这仍然是“人人都讨厌的维度”,也是“真正驱动利润的维度”。

3. 制度化流程,防住一次手滑

  • Thompson 用跨时区安排面试说明了这层护城河。一位同事按每位嘉宾所在的本地时区排期,这在沟通上说得通;但 Thompson 希望系统固定使用自己的时区,因为他可能在分心时修改日程,漏掉时区设置:“我们需要一套假设我一定会搞砸的流程。”

  • 这个微小例子可以放大到一家公司的“400个 SaaS 应用”。按钮和表单都是制度化流程:一项任务手动完成只需3分钟时,每个席位支付$50看似荒谬,但“只要出一次错,就会损失一大笔钱”。

  • LLM 提供“更优体验”,因为它具有概率性、宽松,而且大多数时候都能答对。但这种流畅之中也内含错误;许多传统软件存在的目的,正是消除错误发生的可能性。反复节省的一点点成本,完全可能被那2%彻底抵消。

4. Microsoft 的旧弱点,撞上真正的新投入冲击

  • Thompson 的直白判断,并不是 Microsoft 突然变得不擅长 AI 产品,而是:“Microsoft 产品一直都很差,我们为什么认为它这次会做好?”几十年来,产品卓越从来不是 Microsoft 的优势;这反而支持把当前局面视为又一轮针对大科技公司的怀疑周期,而不一定是终局性判决。

  • 但 Thompson 不允许 SaaS 护城河论演变成自满。软件生产成本大幅下降后,“你不能因为软件很重要,就说什么都不会改变”。基础投入发生了变化,市场结构也会随之变化。

5. 零成本分发,如何把优势变成暴露面

  • 互联网出现之前,报纸本质上是制造和运输企业。上线后,《华盛顿邮报》的市场看似从华盛顿—马里兰—弗吉尼亚地区扩大到全世界;但实际上,它原本视为约束的高昂分发体系,保护了自己的地域垄断。

  • 当分发成本趋近于零,每家出版物都获得了同样的触达范围。幂律随之出现:读者通常只会选择一个差异化不足的全国性订阅,而“所有人都订阅《纽约时报》”,于是《华盛顿邮报》只能争夺剩余市场。

  • 进入成本也随之崩塌,《华盛顿邮报》开始与 Thompson 及其他出版物争夺订阅用户,同时还要与 Facebook、TikTok 和 YouTube 争夺有限的注意力。Thompson 指出,1993年很少有人预料到,用户生成内容最终会占据大多数媒体消费的“99%”左右,姑且把电视部分排除在外;整个转变用了大约30年。

  • 读者 Marshall 反驳称,报纸的可防御性证明护城河很浅,而软件拥有“层层叠加且多维度”的护城河,包括切换成本。Thompson 同意这一类比低估了这些层次,但保留了尚未解决的风险:AI 为什么不能最终动态识别所有这些监管要求和规则?他认为这在逻辑上成立,可能只是需要比预期更久,同时也承认,快速发展的技术一次又一次惩罚了这种自信。

Andrew Sharp

Hello, and welcome to a free preview of Sharp Tech. Hello, and welcome back to another episode of Sharp Tech. I'm Andrew Sharp and on the other line, Ben, how are you doing?

Ben Thompson

Irritated, Andrew.

Andrew Sharp

Oh, boy. Why?

Ben Thompson

Well, you know, I was struggling a little last week with a sore throat. I got pretty sick over the weekend and had to take a sick day, which I never do.

Andrew Sharp

Mm. No days off. Extracurriculars.

Ben Thompson

There's so much happening this week. I know. I feel like there's so much stuff I didn't cover, and it really irritates me. I could have really used an extra day of publishing this week.

I was feeling better yesterday, doing well, and then today I was coughing again. It's just really annoying.

Andrew Sharp

Well, here's the thing: You don't sound as bad as you did at the end of last week. Last week, you really did sound like Tone Loc on all your podcasts, and now you just sound a little bit under the weather. I feel like we're making progress despite—

Ben Thompson

No, but—

Andrew Sharp

—the setback here.

Ben Thompson

This is like when you get a warm stretch in February and then you get below zero in March.

Andrew Sharp

Mm-hmm.

Ben Thompson

It's the return, even if you know you're almost over.

Andrew Sharp

Very demoralizing.

Ben Thompson

Yes. Demoralizing, that's the word. I'm demoralized. That's the word.

Andrew Sharp

Okay.

Ben Thompson

Look, it could be worse.

Andrew Sharp

Okay.

Ben Thompson

I'm not as demoralized as SaaS shareholders, so there you go.

Andrew Sharp

Indeed. And that's where we're going to be for most of the show today. We're going all male on this episode. There are a lot of different beats to hit, and we're starting with 2 questions on a company that lost $350 billion in market value last week.

1. Microsoft Faces The AI Reckoning

You wrote about them on Monday, and Rav says, “Andrew and Ben, Microsoft got destroyed because the company sucks at AI. Azure is an AI winner, but the rest of the business is a loser. They have had access to all of OpenAI's IP for 3 years, and yet their own products are atrocious. ChatGPT beats Copilot in enterprise settings. GitHub Copilot was usurped by Cursor, Windsurf, and now Claude Code. GitHub Copilot is stuck in 2024. Dragon Copilot already lost to Game of Thrones.

“Now Anthropic is coming for the office suite by hijacking it. This encapsulates the issue facing the entire software complex today. The leading labs control the neurons, allowing them to dictate the entire AI future product suite through mid-training and post-training RL. Moreover, their AI products will always be superior to the ones produced by software companies leveraging their APIs.

“Thus, every software company faces the threat of Anthropic or OpenAI hijacking its distribution as they convert the promise of AI into material value. Furthermore, the labs have a structural pricing advantage because LLM API calls are the most expensive part of any AI application. You cannot beat a competitor with a 70% lower marginal cost.

“Microsoft's failure to deliver a single good AI product is the red herring for all software companies. Even if you were handed the underlying LLM, you still wouldn't create a competitive product. If Microsoft can't execute, no one else will.”

Now, Ben, I read that. I have 2 notes. I think the final line—“Microsoft is the red herring for all software companies”—I think the phrase he wanted there is “canary in the coal mine,” not “red herring.” So, different animal idiom, but—

Ben Thompson

Right. We're good on the idioms, not so good on the pronunciation, but, yeah, don't test us on idioms.

Andrew Sharp

That's right. Beyond that 1 note, I found myself nodding my head at basically every other point that was made there. So what do you think? What do you think of where Microsoft sits amidst all this?

Ben Thompson

Well, where to start? Do we start with Microsoft? Do we start with the broader ecosystem? I think there's 1 interesting line in here: He talked about how the AI companies are always going to be superior.

Andrew Sharp

Mm-hmm.

2. Enterprise Software Solves Hidden Problems

Ben Thompson

And superior on what vector? This is maybe the single biggest question, which gets at why all these SaaS companies exist. What job do they do, in the jobs-to-be-done sense?

If the job to be done is to deliver a compelling AI experience, that's right: They're not going to be as good, definitionally, as the labs themselves. But if anyone has used enterprise software, the user experience and quality are not necessarily the selling point.

Andrew Sharp

Mm-hmm.

Ben Thompson

And this has been an eternal issue in the enterprise broadly, where everyone is confused: Why do all these applications suck? How do these companies persist? What's the bit here?

The answer is that they're often solving problems that you don't see, that no one sees. That lack of visibility into the problem should give you a hint as to why they exist.

Andrew Sharp

Mm-hmm.

Ben Thompson

Maybe there's a particular issue and there are 47 layers of regulation and compliance, or whatever it might be. Let's take the most extreme example: healthcare.

In healthcare, you have things like the HIPAA laws. You have all these regulations. Or let's get into prescribing drugs, which have all these interactions with other drugs and all these sorts of things.

Hanging over that are massive liability concerns, where you need to know for sure who is at fault if something goes wrong. You have to have all these backstops.

It is an extremely messy, difficult business that you can't afford to… Number 1, it's very hard to solve. Solving that problem actually takes a lot of work.

And because you're having to handle all these variables and all these edge cases, you end up with a user interface that is definitionally impossible to manage. You end up with an Epic installation and doctors having legitimate complaints about filling in 50 gazillion boxes and forms, but every 1 of those boxes and forms is downstream of someone not being liable, or there being some sort of rule or regulation, or some legitimate concern about some interaction effect.

All these rules about what could go together and what can't have to be managed.

Andrew Sharp

Yeah.

Ben Thompson

And this is a problem in society broadly. People are frustrated at how difficult so many things are and why we have all these layers of stuff. Why can't the doctor just say what's wrong with me, prescribe something, and be done with it?

Andrew Sharp

Mm-hmm.

Ben Thompson

Ideally, that's what would happen in 98% of cases. The problem is those 2% where stuff can go wrong if something's not caught: 1. Someone could die. 2. The liability is going to be off the charts for everyone in that stack who screwed it up.

Andrew Sharp

Yeah.

Ben Thompson

What you're paying for is someone to accept that responsibility, to actually go through and get all this stuff in order.

Andrew Sharp

Solve for the edge cases, sure.

Ben Thompson

Right. And the frustrating thing is this probably ends up net worse, right? It means having every doctor spend most of their day going through a horrible UI and drowning in paperwork, notes, and all these pieces instead of what they got into the business to do, which is to help patients.

Don't even get me started on the whole insurance issue. Actually, the whole insurance area. Epic is a great example. They're downstream from Obamacare. They're the ones that solved all these new issues that were brought on by government regulation, and now they're entrenched in the marketplace.

Everyone hates them because they're hard to work with, but they have this dominant position. But that is the actual thing that they are superior on.

Andrew Sharp

Right.

Ben Thompson

And it's frustrating to think about and talk about because they are superior on a vector that everyone hates.

Andrew Sharp

Mm-hmm.

Ben Thompson

But it's the vector that actually drives the bottom line.

Andrew Sharp

Well, they're not solving the top-line problem. They're solving problems beneath the surface that people aren't even really concerned about, but they're the only ones that can solve those problems.

Ben Thompson

Many of these problems are driven by an avoidance of risk in all these sorts of issues.

Now, again, that's an extreme example, but there are all sorts of things that are like this, where there's all this muck that is solved by a company understanding the space deeply and going through and dealing with it.

They talk to a CTO or a CIO or a CEO, and they're like, “Look, you can have your employees doing this using other software or Excel or whatever it might be, or you could have all these layers of controls, and you can feel confident that—

Andrew Sharp

The muck will be addressed

Ben Thompson

You're not going to sink the company, right?

Andrew Sharp

Yeah.

Ben Thompson

Or whatever it might be, right? Again, this isn't a great outcome.

Andrew Sharp

Mm-hmm.

Ben Thompson

The outcome is you have all these crappy experiences and interfaces, and you have the problem that we've talked a lot about on this podcast: What is all the good stuff that doesn't happen when you're dealing with all this crap?

Andrew Sharp

Yeah.

Ben Thompson

But the problem is, when you're managing a company, your main concern is that the crap is visible, or the downsides are all visible. The upsides are not. And so—

Andrew Sharp

Mm-hmm.

Ben Thompson

Well, and dealing with the downsides, dealing with the muck—I misspoke earlier. Epic and companies like Epic are solving the top-line problem. They're just not doing it particularly efficiently, and everybody who uses them is frustrated, but they're also addressing the muck and—

Ben Thompson

But not doing it efficiently in what way, right? It all depends on what you—

Andrew Sharp

Well, fair, yeah.

Ben Thompson

So everyone in tech—I took an extreme example with healthcare. But there are so many processes. I was talking about this with Benedict Evans, and I thought he had a very good framing of this: Why do companies have, like, 400 SaaS apps or whatever it might be? It's pretty nuts.

Andrew Sharp

Mm-hmm.

Ben Thompson

And the reality is, if you have some sort of functionality where it's being done regularly, here's a good example. I was just having a discussion with Domin about—

Andrew Sharp

Okay.

Ben Thompson

Interview scheduling. I interview people in different time zones. And so—

Andrew Sharp

How do you put that in the calendar? Yeah.

Ben Thompson

How do you put that in the calendar? Exactly. He was taking an approach that I didn't agree with. The reason I didn't agree with it is, number 1, it's his job to think about that. That's why I'm outsourcing it. But number 2, I might change the calendar event sometimes.

Andrew Sharp

Mm-hmm.

Ben Thompson

And by definition, I have a lot of stuff on my plate, a lot of stuff I'm thinking about, and I want to make sure we have a system that minimizes the possibility that I mis-schedule something because it's in the wrong time zone.

Andrew Sharp

Yeah.

Ben Thompson

So in this case—sorry, Domin, I'm going to throw you under the bus here—he was setting the time zone based on the guest's location.

Andrew Sharp

Mm.

Ben Thompson

And I'm like, "This is stupid." They're not changing—

Andrew Sharp

It's my podcast.

Ben Thompson

No, no, the point is that there's a certain sense to it, right?

Andrew Sharp

Yeah.

Ben Thompson

Because whenever I communicate with people, I'm always communicating in their time zone.

Andrew Sharp

Mm-hmm.

Ben Thompson

When I'm texting with them, figuring out a time. I've learned a long time ago, especially when I was in Taiwan, I'm the weirdo here, okay? I'm used to managing time zones. I can deal with it. It was always a very hairy—

Andrew Sharp

I always appreciated it while you were in Taipei, you know? Very gracious of you.

Ben Thompson

It was always a very hairy few situations whenever the time zone changed, because Taiwan did not have daylight saving time.

Andrew Sharp

Mm-hmm.

Ben Thompson

Taiwan does not have daylight saving time, and they do here, and the likelihood of a mistake happening in those few weeks—just very fraught. I'd get anxious about it. So—

Andrew Sharp

But the point is, it's your calendar, so put the time zone that you're using. Is that right?

Ben Thompson

That was what I said. The reason is, I know this is an issue, so I definitely should, and I usually do, pay close attention to the time zone that the event is in.

Andrew Sharp

Mm-hmm.

Ben Thompson

But the highest likelihood of a mistake being made is me. I'm at my son's basketball game, someone says, "Can we change a thing?" I look down, I change the calendar, I don't notice the time zone, now we're mis-scheduled and it's a big disaster, right?

Andrew Sharp

Yeah.

Ben Thompson

That would happen. So we need to have a process that assumes I'm going to screw up and minimizes—

Andrew Sharp

Mm-hmm.

Ben Thompson

That issue, okay? There are 8 gazillion processes like this in every enterprise, where it's actually pretty clear it's not that hard to do, but what you're concerned about is the one fat finger or the one time someone isn't paying attention, and it's done.

Andrew Sharp

Yeah.

Ben Thompson

And this was the point Benedict was making: A lot of these buttons or forms in your crappy enterprise application are capturing an institutionalized process. This is something that's done repeatedly, so we're going to encode it in code to make sure that the chances of it getting screwed up are very low.

Andrew Sharp

Mm-hmm.

Ben Thompson

And that complexity—the dealing with that crappy whatever it is—is offloaded to the employees who complain about it or whatever it might be. Or you can look at it from the outside and say, "Why are you paying $50 a seat for this application? You could just do the—It takes 3 minutes to do it right."

Andrew Sharp

Mm-hmm.

Ben Thompson

And it's like, yes, but—

Andrew Sharp

Well, that's not their core competency either.

Ben Thompson

One screw-up—

Andrew Sharp

Yeah.

Ben Thompson

One screw-up costs you a bunch of money.

Andrew Sharp

Yeah.

Ben Thompson

And so, broadly speaking, this is why I wanted to zoom in on this point in this email, which I think was a good email.

Andrew Sharp

Mm-hmm.

Ben Thompson

But this "superior on every vector" is superior on every vector 98% of the time because the LLM just does it better. And look, you have a natural-language interface. I could say, "Oh, change my interview to X, Y, Z," and then it's changed. The problem is, if you gain a small amount or save a small amount of money over time, that can be completely undone by one screw-up.

Andrew Sharp

By the 2%.

Ben Thompson

And that's right.

Andrew Sharp

Which these companies are already paying to address with the SaaS that they're already paying for. That all makes sense to me, sure.

Ben Thompson

So this is sort of the—I wasn't actually sure where we'd go with this conversation, but I guess we're starting with a defense of software to a certain extent, particularly in the face of LLMs, which are amazing. By their very nature, there's a thing I wanted to put in this rundown. I don't know if you added it later.

Andrew Sharp

I did add it.

Ben Thompson

We'll sort of circle back to this.

Andrew Sharp

I'm a little skeptical of it. We'll get there in an hour or so.

Ben Thompson

We'll get there in an hour, yes. This is professional podcasting. We're giving you a tease for later on in the episode. They make mistakes.

Andrew Sharp

Yeah.

Ben Thompson

They hallucinate. They are probabilistic entities. The whole point is they're right the vast majority of the time, and because they are loose with it in this probabilistic way, they create this, quote-unquote, "superior experience."

Andrew Sharp

Mm-hmm.

Ben Thompson

But embedded in that superior experience is the possibility of error.

Andrew Sharp

Yeah.

Ben Thompson

And a huge amount of software is about eliminating the possibility of error.

Andrew Sharp

Mm-hmm. Fair enough. Well, before we go further down that road with some of the other SaaS companies who are implicated by everything we've seen this week, I do want to focus on Microsoft specifically. One thing I appreciated about your article earlier in the week was the callback to where we were 2.5 years ago, with Microsoft looking like a clear winner from the AI era. You had the integrity to cite your own optimism rather than cite one of, like, 1,000 other people who were saying the same thing 2.5 years ago.

Ben Thompson

Look, I don't get to quote myself endlessly when I'm right if I don't get to quote myself when it's not looking so good, so—

Andrew Sharp

That's right.

You have to take the L sometimes as well. And to me, it was just a testament to how quickly all this has moved, because all those conversations about Microsoft and the boundless optimism feel like they happened 5 years ago at this point. But in general, this is the biggest software company on the planet. What should Microsoft be trying to do? Where should they want to be in 10 years? Are they going to be a platform, something else? What's the roadmap for that company?

Ben Thompson

Well, to get to Microsoft specifically, I think the other thing I disagree with in this email is I would have framed it as: Why do we think Microsoft was going to be good at this when they've sucked at products forever?

Andrew Sharp

For a long time.

Ben Thompson

Right? It's like he's expressing surprise that Microsoft—

Andrew Sharp

Yep.

Ben Thompson

That's exactly right. Which is, paradoxically, the reason to still be optimistic about Microsoft and sort of assume they're just the next big tech company to go through this cycle.

Andrew Sharp

Mm-hmm.

Ben Thompson

We went through it with Google, went through it with Apple, went through it with Meta. Amazon's been a low-level bit of concern, although I think there are some aspects of this discussion that are actually good for Amazon, which we can get to in a little bit.

Andrew Sharp

Okay.

Ben Thompson

And now it’s sort of Microsoft’s turn to be facing skepticism. The thing is, what is the implication of software becoming dramatically cheaper to produce? I think for all the defense that I just laid out, which a lot of people have laid out, you don’t get to stop there.

Andrew Sharp

Mm-hmm.

Ben Thompson

You don’t get to say, “Nothing’s going to change because software is really important.” When a fundamental input completely changes, things are going to change.

Andrew Sharp

Okay.

3. The Internet Changed Newspapers

Ben Thompson

So this is where I went back to content and sort of the internet, the ’90s internet. You start out and the internet seems like it’s great for everyone. It’s great for The New York Times. It’s great for The Washington Post.

Andrew Sharp

Mm-hmm.

Ben Thompson

Another entity in the news this week. The Washington Post doesn’t just publish for people in the—what do you guys call it?

Andrew Sharp

The DMV, that’s right.

Ben Thompson

Hilarious. Hilarious that the Washington, D.C., area calls itself the acronym of what people associate with a horrific experience.

Andrew Sharp

The worst example of bureaucratic excess and largesse. Absolutely.

Ben Thompson

It cracks me up endlessly. What is it? D.C., Maryland, Virginia.

Andrew Sharp

Virginia.

Ben Thompson

It’s not even a good acronym.

Andrew Sharp

Yeah.

Ben Thompson

That’s the thing.

Andrew Sharp

Well, listen, it’s a sensitive time for residents of the DMV because our team just traded for Trae Young and Anthony Davis and is apparently aiming squarely for the middle over the next 3 or 4 years after allegedly tanking to build a championship team. So I can’t even mount a spirited defense of the DMV label here. But the Georgetown DMV, the actual DMV, is better than it has been in my entire life. So I’m at least grateful for that as a D.C. resident.

Ben Thompson

No, I heard it’s great. I heard things like snow removal are excellent. Great city services.

Andrew Sharp

Okay. So we’re down bad right now. It is what it is.

Ben Thompson

Yeah, it sounds like your snow removal is being run by the DMV. That’s sort of what I understand is going on.

Andrew Sharp

Probably, yep.

Ben Thompson

Anyhow, the DMV—I even forgot where I was going with this. Oh.

Andrew Sharp

Oh, The Washington Post.

Ben Thompson

Content. Yeah, The Washington Post. Your initial take on the internet is like, “Wow, The Washington Post doesn’t just get to serve the DMV; they can serve the entire country.”

Andrew Sharp

Mm-hmm.

Ben Thompson

It’s amazing. Our total addressable market just went from a few million, or however many people are in the DMV. I’m just saying “the DMV” as many times as I can in this segment. But their addressable market is astronomical. It’s the whole world. This is great.

Andrew Sharp

Everyone in the world will subscribe.

Ben Thompson

The problem is that expansion of the market applies to every single publication. Most pertinently, it applies to The New York Times. If you want the story of what happened to The Washington Post, it’s that everyone subscribes to The New York Times.

Andrew Sharp

Yeah.

Ben Thompson

That’s right.

Andrew Sharp

Well, in this new expanse—

Ben Thompson

You’ve got to stake a claim, guys.

Andrew Sharp

Power laws predominate. People aren’t going to subscribe to multiple papers that are not particularly differentiated from one another and pay $20 a month for each one. You’re going to choose 1 subscription, and most of the people who are in that space have chosen The New York Times, which frankly has a more distinct point of view. That probably helps them retain customers.

Ben Thompson

Well, yeah, they’ve been the big winner of this space generally. We’re going to come back to The New York Times because I think it’s actually a very interesting analogy here.

Andrew Sharp

Okay.

Ben Thompson

The point being, what was the input that changed? The input that changed was the cost of distribution. Newspapers actually were like manufacturing companies with a trucking business.

They printed newspapers, delivered them, and put them on your doorstep, in a newspaper box, in a stand, and all these sorts of things. That was actually their business. That whole thing they felt constrained them—“I can’t serve the whole country”—was actually what protected them. They had local monopolies in their geography.

Once that input went to 0—the cost of distribution, because you’re online—that was actually, in the long run, completely value-destructive because now you’re competing with everyone. Over time, you’re not just competing with all other publications; the cost of entry went way down.

Andrew Sharp

Mm-hmm.

Ben Thompson

So suddenly you’re competing with me.

Andrew Sharp

Yeah.

Ben Thompson

The Washington Post is literally competing with me because people can only read 1 thing at a time.

Andrew Sharp

Mm-hmm.

Ben Thompson

And if they’re subscribing—

Andrew Sharp

Exactly, yeah. They’re competing with you on subscription prices as well.

Ben Thompson

That’s right. From the eyeball perspective, you’re also competing with Facebook, TikTok, and all these sorts of things.

I actually think this is the 1 point I put in there that sort of refuted my thesis. At the beginning, I was like, “Look, AI’s not replacing software,” for all the reasons we talked about.

Andrew Sharp

Yeah.

4. User Content Dominates Media

Ben Thompson

But you go to the content 1, and it’s like, actually, the content people mostly consume today is all user-generated content. It’s not professionally produced content.

Andrew Sharp

Mm-hmm.

Ben Thompson

The thing is, it took 30 years. Maybe my whole defense of software will be moot in X number of years because the AI will actually get good enough to do all that sort of stuff, right? That’s very plausible. I think it’s going to take longer than people think, but then again, you can say that about lots of stuff that moves very quickly.

Andrew Sharp

Mm-hmm.

Ben Thompson

Anyhow, that aside, the point—

Andrew Sharp

Well, wait. Before we move on, can I actually read an email that’s further down in the rundown here but is related to this particular point on content?

5. Software Enters A New Cycle

Marshall says: “One of the best parts of Ben’s analysis is its roots in the history of technology. It provides valuable context and helps to ground the discussion in long-term, durable dynamics as opposed to what ends up being ephemeral. For example, when some bulls were claiming we were all gonna buy 3 Peloton bikes during the peak of COVID.”

Ben Thompson

I was probably a little too optimistic about Peloton. I’m just pushing on my sore spots here, but continue.

Andrew Sharp

There you go, owning the Ls along the way.

“Given this, I’d love for Ben to provide some context on what I perceive as a sea change in the way he seems to be talking or writing about 2 areas of technology: semiconductors and software. Has AI fundamentally changed the characteristics of these industries in a permanent and sustainable way relative to the past few decades?

“My working hypothesis is that—

Ben Thompson

Oh, great job. I saw that word coming. I’m like, man, I’m not sure I’m ever gonna say this.

Andrew Sharp

Deep breath.

Ben Thompson

Yeah.

Andrew Sharp

Cyclicality. There you go.

Ben Thompson

A lot of Cs in there.

Andrew Sharp

It will eventually return to the semiconductor business, cyclicality, and the software business—

Ben Thompson

Look at you, just showing off at this point.

Andrew Sharp

Yeah, there you go.

Ben Thompson

Amazing.

Andrew Sharp

Though diminished from its halcyon days—

Ben Thompson

Oh, look at that, another 1. Amazing.

Andrew Sharp

—it will regain its luster, at least somewhat.

“In your recent piece on Microsoft, you compare the impact of generative AI on software to the impact of the internet on newspapers. Though the analogy is apt to a degree, I think it may underappreciate the stacked and multifaceted nature of many software moats.

“While code writing becomes much easier due to Gen AI, and I imagine some switching costs get reduced, there are a variety of other moats enjoyed by leading software businesses that the newspapers did not have once their distribution monopolies went away. Is that fair, do you think?”

Ben Thompson

Yeah, no, totally. I was thinking about the content analogy all weekend when I was thinking about this piece, and I was a little hesitant to go there for this exact reason, because the defensibility of newspapers actually ended up being quite shallow. It really was just geography.

Andrew Sharp

Yeah.

Ben Thompson

To his point, there’s a lot more that goes into software, and so I think that’s a valid point. The issue I wanted to push on, though—number 1, I just threw in the user-generated content bit. I don’t think anyone in 1993 fully thought that actually 99% of most people’s media consumption—maybe setting aside TV to a certain extent—was going to be user-generated content.

Andrew Sharp

Yeah.

Ben Thompson

Most people don’t read newspapers at all. They don’t read books. They don’t read magazines.

They are watching Instagram. If they're literary, they're reading Twitter and reading some stats, right?

Andrew Sharp

Well, they're watching YouTube. The YouTube views that were reported this week were like 200 billion or something like that.

Ben Thompson

Yeah.

Andrew Sharp

It's absolutely insane.

Ben Thompson

No, that's the thing. I keep talking about YouTube being the biggest threat to Netflix, and I think I asked Greg Peters about this. Netflix is being modest. They're only talking about YouTube on TVs. If you talk about YouTube on phones and computers—

Andrew Sharp

100%.

Ben Thompson

It's a gazillion times higher. I was actually questioning it. I'm like, "Your situation is much worse. Maybe it's time to be talking about this, the reality of this." So, anyhow, the implication of this is you might be underestimating AI and its ability to—why couldn't AI actually discern all those rules and all those issues on the fly?