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20VC · · 77 分钟

20VC:David Tisch谈高持股与高集中度为何是胡扯|为何没有基金管理人真想一直做小|为何与超级平台竞争注定是一场败仗|为何《精益创业》是假的?

David TischHarry Stebbings

创投/私募投资企业经营
播客 ↗
TL;DR
  • 潜在回报上限扩大、后续稀释降低时,低持股也能成立。 Tisch对比了如今以100亿美元公司为承保目标、过去以10亿美元为标杆的变化;增长极快的公司后续融资,稀释比例可能只有3–8%,而不是12–20%。Stebbings承认自己低估了回报空间的扩张;Tisch的原则是:“不能让业务本身妨碍我们抓住机会。”
  • 持股目标可能把集中型基金最想投的异类公司挡在门外。 Tisch认为,那些声称胜率达到90%的管理人,实际可能只赢下约20%的目标交易;若要建成30个仓位,他们得向120–150家公司递出投资意向。BoxGroup称其胜率为70–90%,同时保持持股灵活;关键区别在于,拿到可观股权和投中真正想要的公司,并不是一回事。
  • 只做领投的种子基金,正面对越来越强的多阶段基金竞争。 Tisch认可这些基金的人才、品牌和可及性;Stebbings补充说,有些基金会“报价高出3倍,支票也开大3倍”。等下一轮再投的策略越来越危险,因为最初那次机会“可能就是唯一一次出手机会”。
  • 资金充足不等于失去纪律。 Tisch称《精益创业》对于追求风投级规模的公司“完全是个幌子”;Stebbings则担心估值快速跃升会让创始人分心。两人围绕分档投资的分歧,关乎偏好和原则,而非最终是否接受:Stebbings起初反对这种安排,认为它显得自己不够重要,但两人都表示即使不情愿也会接受。
  • BoxGroup广撒种子轮,再选择性集中追加投资。 它管理两只2.75亿美元基金:约150笔种子投资,以及20–30笔500万至3000万美元的追加投资。Stebbings提到Cursor以600亿美元卖给Elon Musk和X;Tisch确认,这笔投资的回报超过基金本金数倍。
  • 创始人的执行力,比即时共识或平滑增长曲线更重要。 Clay经历了4年磕磕绊绊,之后才迎来爆发式增长;Rogo在约40位Series A投资人中遭到39次拒绝,最终由Keith Rabois领投。Tisch承认这些拒绝让他怀疑过自己,但他认为,公司可以靠执行力从无人看好走到成为共识。
  • 后续轮跟投权和流动性,需要分别看待合同权利与个人降风险。 Tisch说:“后续轮的投资权要靠自己争取。”不过,书面约定的按比例跟投权也能增强创始人的谈判筹码。BoxGroup通常不急于参与早期二级交易,因为它相信最好的公司在最后阶段复利效应最强。
  • BoxGroup不让轻易成立的反对意见左右投资判断。 公司不投票;没和创始人共事过的投资人,不能攻击同事的早期项目,伦理和声誉问题则另当别论。“早期项目不许扔手榴弹。”解释一家公司为什么可能失败很容易,找出一家卓越公司为什么可能成功,才是投资人的本职。
摘要 · 为研究而整理的核心内容

1. 回报空间扩大、稀释降低,正在改变种子轮的账本

  • Tisch不接受把当下说成另一个2021年:“这是完全不同的时刻。”他的早期投资判断仍然以公司为核心,而不是宏观环境。AI创新、进入平台期、再度创新的循环如今压缩到“两到三个月”;模型发布、营收加速和并购交易不断重置市场情绪。
  • 如今1000万至2000万美元的种子轮越来越常见,Tisch的回答很直接:“你可以上播客抱怨,也可以直接做。”投资人改变不了竞争环境,只能判断某家公司值不值得参与。
  • 两个条件可以保住早期投资的经济性:回报空间更大、稀释更少。过去以10亿美元为锚点,如今需要能想象一家公司的结果达到100亿美元;增长极快的公司后续融资,稀释比例可能只有3–8%,而不是12–20%。多轮累积下来,初始持股的保留比例会有实质差异。
  • 这只是有前提的论证,不代表可以忽略组合构建。Tisch说,如果整个投资组合都是投前估值2亿美元、种子轮融资2000万美元的公司,基金的业务模式就会从根本上改变。公司也不会一路复利、毫无波折:即使是他认可的Ramp,也经历过估值回落。

2. 集中投资可能筛选出管理人真正能赢下的交易

  • Tisch认可风投的幂律,但质疑集中型种子投资所要求的先后顺序:识别真正的异类公司、拿到10–20%的股权,再从全球最强的投资人手里抢到份额。“我一直不理解,为什么要正面和那些花几十年建立品牌与创始人关系的机构竞争。”
  • 他对逆向选择的质疑有明确所指:声称“我们想赢的交易,90%都能赢”的管理人,实际可能只赢下约20%。若要以10%的持股建成30家公司,他认为这些机构得向120家、甚至150家公司递出投资意向。那30个持仓未必就是他们最想投的30家公司。
  • BoxGroup的做法是保持灵活:初始持股从1%到10%不等,Tisch不愿编造一个平均数。小份额可能让人遗憾,但未必意味着经济上做错了。很多时候,问题是进场太晚,投资人只能“求着分点残羹”;真正值得改进的是获取交易的能力或决策速度。
  • Tisch称BoxGroup的胜率约为70–90%,具体取决于市场环境。Stebbings承认自己曾因持股要求拒绝过优秀公司,现在也接受1–2%的仓位。他的反思很实在:“我没有看到回报空间在扩大。”这让他过去对BoxGroup的判断显得过于僵化。

3. 资本充足带来选择,不代表必然失去纪律

  • Stebbings担心,投资人在估值4亿美元时错过一轮,转头就在公司毫无进展的情况下按估值8亿美元再报价;过度融资可能让创始人分心。Tisch则认为,资本、跑道和势头可以帮助招人、增强客户信心。它们会不会变成干扰,取决于创始人。
  • Tisch说:“我觉得《精益创业》完全是个幌子。”Stebbings以37signals为例反驳,Tisch则区分了自筹资金的公司和追求风投级规模的公司。他的意思是,最终跑出来的风投支持型公司需要大量资本:“所谓精益和资金充足,区别不在于有没有纪律。”
  • 两人围绕分档投资的分歧,关乎偏好和原则,并非最终拒绝接受。Stebbings起初认为,出价高于另一位投资人会显得自己不够重要;Tisch把这种感受和商业决策分开:“我会不情愿,但还是会接受。”Stebbings最后也表示:“我会不情愿,但还是会接受。”想拿到更便宜的一档,投资人就得说服创始人;说服不了,是投资人的问题。
  • 如果另一家VC设计交易,目的是排除已有关系的投资人,或把合作方挤进更贵的一档,Tisch就没那么宽容。“我也记性很好。”这类决定会影响他们以后向创始人推荐谁:风投是依赖重复合作的生意,短期分配份额的手段可能伤害长期关系。

4. 多阶段基金让“等下一轮再投”不再稳妥

  • Tisch不想让只做领投的种子基金,拿着10–15%的持股目标去和大型平台竞争。他强调这些机构的投资能力和更强的可及性。Stebbings则认为价格同样重要:有一笔交易输给了大机构里更资浅的投资人,对方给出的估值和支票都是他们的3倍。
  • 过去,机构可以等A轮或B轮再进场。如今可能再也等不到机会,于是它们会立刻积极跟进,哪怕公司并没有太多新进展。Tisch的判断是:“那可能就是你唯一一次做成这笔交易的机会。”错过种子轮,不代表以后还能以更好的价格进场。
  • Stebbings质疑LP为何热衷于规模不足1亿美元、集中投资硅谷种子项目的基金。Tisch认为,三方利益并不一致:创始人有议价权,GP难以长期维持固定策略,LP想要的风险敞口却未必能买到。尽管很多LP声称不喜欢多阶段基金旗下的产品,Tisch说,大多数风投资金仍流向成熟的多阶段机构,因为它们能部署大额资本,也能投到领先公司。BoxGroup的答案很明确:管理一只2.75亿美元的种子基金,投约150家公司,不设固定持股目标。

5. Cursor跑得快,不代表慢复利已经过时

  • 被问到流动性回报时,Tisch提到Cursor:合伙人Claire通过Dorm Room Fund认识Michael,BoxGroup投了Cursor最早的一轮。Stebbings说,4年后Cursor以600亿美元卖给Elon Musk和X;Tisch确认这笔投资为基金带来数倍回报,并称其为“风投史上最大的并购交易”。
  • 同一只基金里还有约10家公司让Tisch很感兴趣,但他不知道它们中是否有哪家能达到Cursor的规模。Clay经历4年起伏,之后才迎来爆发式增长;Tisch说BoxGroup参与了“Base10”的种子轮,随后又称“Baseten”在推理成为一个赛道后成了彻底的异类公司。访谈中用了这两个名称,二者关系不明。
  • Rogo是共识姗姗来迟的更鲜明例子。种子轮之后,Tisch拿自己的声誉为这家金融AI公司背书,并将其介绍给约40位Series A领投方;39位拒绝了。Keith Rabois领投A轮;Tisch说,Sequoia和Kleiner也参与了投资。曾被拒绝的公司,后来成了共识标的。
  • 被问到这些拒绝是否让他怀疑自己,Tisch回答:“是。”他也认为,当时的投资人误读了Rogo。他的结论保留了两种可能:早期信息并不完整;而不在热门赛道里的公司,仍可以持续进步,直到执行力改变市场对它的看法。

6. 创始人的能力,在于驾驭不确定性,而非预测未来

  • Tisch在Harvard和MIT问本科生,谁能想象10年后的世界:没人举手。问5年后,只有1人;问2年后,才有几个人举手。面对从AI灾难到物质丰裕的各种预测,他不信那些笃定的判断。创始人需要的是在变化迅速、充满不确定性的环境中前行。
  • 卓越执行力仍有早期信号:迅速招到出众的员工,或触达旁观者无法解释的客户。这些信号并不能消除未来的挫折。Tisch认为,如今的创始人技术能力更强,用他的话说也更聪明;“平庸者成功的机会更少了。”
  • Stebbings观察到,以销售为导向的创始人变少了。Tisch反问,Go-to-market能力会不会在2年后重新成为差异化优势?如果会,投资人现在就该投这类人。早期公司可能要花1到4年才能触达更广阔的市场。“早期投资人不可能解决眼前的机会或需求。”
  • 谈到Harry’s时,Tisch称赞Jeff和Andy,同时解释了BoxGroup为什么不再投资消费品牌。种子阶段的证据还不充分:品牌是否有共鸣、客户是否买单、客户LTV或CAC与LTV的数据都尚未明确。他认为,A轮投资饮料、个护等品类的品牌很有意思,但BoxGroup并不认为自己适合在势头形成之前入场。

7. 追加投资要有选择,获取跟投机会也要靠实力

  • 除了2.75亿美元的种子基金,BoxGroup还管理一只2.75亿美元的追加投资基金,投资20–30家公司,几乎全部来自自身投资组合。单笔支票为500万至3000万美元,通常投在A轮和B轮;单家公司累计投资最高约4000万美元。Ramp、Clay、Base10、Rogo和Tandem都是重要持仓。
  • Tisch把错过追加投资机会的原因分开看:创始人可能不允许投资人超出按比例跟投权;也可能是BoxGroup误判了公司进展,没有及时加码。“有太多机会,是我们反应慢了。”他不愿挑出某一家公司,称其为最典型的错误。
  • “后续轮的投资权要靠自己争取”,无论合同是否写明都是如此。如果创始人要求投资人让出位置,强行争夺可能带来经济损失,比如创始人通过交易安排取消跟投权;也可能伤害信任、造成声誉损失。Tisch还把那些公开宣称放弃按比例跟投权的说法斥为“营销垃圾”。
  • 但书面约定也能帮助创始人谈判。如果新领投方要求拿22%,而老股东行使按比例跟投权需要6%,创始人就有理由重新谈分配。Tisch也质疑一些机构一边声称“需要”20%的持股,另一边却接受别处的5%:“需要”往往只是偏好,而关系会影响他们坚持得有多强硬。

8. 创始人流动性和基金流动性,解决的是不同问题

  • Tisch说:“我为LP工作,我的客户是创始人。”BoxGroup通常避免过早卖出,因为它参与的是创始人的长期旅程,无论是4年、15年还是20年。二级交易既有财务风险,如果创始人反对,也可能伤害双方关系。
  • Tisch相信,最好的公司在最后阶段复利效应最强:从20亿美元涨到40亿美元、再到80亿美元,比从零做到10亿美元容易。如果投资逻辑仍然成立,为了降低风险而卖出,就会放弃这部分复利。“我们做的就是承担风险”,而不是通过减持赢家让基金数据看起来更漂亮。
  • 创始人参与二级交易,并不构成投资人卖出的同等理由。还清债务,或手里有1000万、2000万、3000万美元,可以减轻个人压力,让创始人更愿意追求更大的结果。员工要约收购也能提升留任率;Tisch看重那些定期提供此类流动性的投资组合公司。

9. 看基金第四期,才能看出起步基金背后的战略

  • Tisch认为,风投行业的“噪音更少了”,但竞争更激烈:新机构减少了,停止实质投资的管理人却仍长期留在视野里。Stebbings反驳说,分拆出来的新基金似乎更多。Tisch区分的是仍留在地图上的机构,和仍在积极投资或成功募集下一只基金的机构。
  • 对新管理人,他会问:“第四只基金会是什么样?”规模2000万、4000万或8000万美元的种子基金,可能只是迈向更大野心的起点。管理资产规模、合伙人数量和组织规模扩大后,阶段、持股目标和支票金额都可能根本改变;给建议时,就应该考虑他们最终想去哪里。
  • Stebbings质疑BoxGroup的策略一致性,因为它两只基金合计5.5亿美元。Tisch承认规模变了,但认为早期投资的基本功没有变。他也反对把所有做大的机构一概而论:Benchmark、USV、Conviction、Ribbit和Thrive都展示了不同的规模化投资路径。

10. 决策机制保护投资判断,不让轻易的否定占上风

  • BoxGroup有10位投资人和6位合伙人,每周会见约50–100家公司。Tisch估计,他们能看到自己真正想看的交易机会中的50–75%。他们最专注的是尽早找到创始人,并成为对方愿意认真对待的人;最好的推荐来自品味和人脉都很强的创始人。
  • 赢得创始人,可以通过了解对方想要什么服务来提高成功率:交易层面的帮助、陪伴,还是有经验的判断。判断项目本身则更难。Tisch承认自己没有可靠的方法能提高选项目的准确率:做过足够多次之后,“品味就是品味”,而投资时那种心动感仍然重要。
  • 公司在周二和周四开会,但不要求项目等委员会拍板。“我们不投票。”必须有人真心想投;合伙人宣布交易已经完成,也完全可以接受。投资信念首先来自那个真正花时间了解创始人的人。
  • “早期项目不许扔手榴弹。”没接触过创始人的同事,不能用泛泛的反对意见搅黄交易;伦理或声誉方面的信息则另当别论。Tisch说,早期公司中70–90%——“具体数字随便”——最终都做不成,而且失败率这个问题在种子阶段比A轮更有参考价值。解释一件事为什么会失败很容易;识别它为什么可能成功,才是稀缺的贡献。

11. YC有差异化优势,头部机构仍在持续复利

  • 被问到会押注哪家种子基金时,Tisch选了Y Combinator:“风投里唯一有差异化产品的机构。”他认可它的品牌、吸引人才的能力和商业模式。Stebbings也同意,强调其他投资人拿不到YC的持股条款;Tisch则认为,关键是产品本身,而不只是持股。
  • Tisch不愿选出唯一的Series A或成长期赢家,而是提到多家优秀机构,并强调基金规模、阶段敞口和混合型产品。Stebbings给出明确选择:种子轮选YC,Series A选Benchmark,Series B及以后选Sequoia。Tisch质疑这是否低估了Sequoia早期投资的能力。
  • 他真正看好的是行业集中化:最好的机构持续吸引卓越创始人和规模化LP资金,进一步强化回报。他估计,具有竞争力的机构大约有20–30家,其中约10家是异类。此前创业公司之间出现的“赢家通吃”格局,正越来越多地出现在投资机构身上。

12. 技术进步最终还要转化为社会采纳

  • Tisch希望自动驾驶更快普及,并称其安全性“基本已经解决”。Stebbings以城市环境复杂、天气恶劣为由提出质疑。Tisch承认自动驾驶并不完美;他举的条件性例子是,如果汽车死亡人数能减少80%,是否就值得采用?这是他主张采取行动的理由,并非讨论中已经证实的结果。
  • 两人最后谈到改变制度:Stebbings认为,建一所AI优先的学校,比改造陈旧体系更容易;Tisch则希望两件事都能做到。他更广泛的愿景是,让决策回归务实;如果物质丰裕真的到来,受益者不应只有少数人。AI对医疗和科学的潜在影响,仍是一个值得期待的可能性,而非确定预测。
完整逐字稿
David Tisch

I’ve never understood trying to compete head-to-head against who I would deem to be the best VCs in the world. Every concentrated manager will say that we win 90% of the deals we want to win, and I think that’s total BS. I think it’s 20%. I think The Lean Startup was a total fake.

There are people right now who, to me—and this happens in hot market conditions—are playing a short game. I believe the right to invest in subsequent rounds is earned. I work for our LPs, and my customers are founders. We don’t allow grenades at early stage. You’re not allowed to throw a grenade on someone else’s deal.

Harry Stebbings

This is 20VC with me, Harry Stebbings. Now, over the years, David and I have done many shows, and I’ve always questioned his model: low ownership, very diverse portfolios. And do you know what? I was wrong, in many different ways. David has absolutely crushed it. Yes, he was an investor in Cursor from one of its earliest rounds to a $60 billion sale to Mr. Elon Musk and X. What an incredible outcome that was for David and BoxGroup, returning the fund multiple times.

But he’s done it with so many companies, from Base10 to Clay to Rogo. David has crushed it. He’s one of the best early-stage investors of our time. He’s a true craftsman in a world where everyone has become a capital accumulation machine. David is one of the best. This was a phenomenal discussion, and I can’t thank David enough for being so open and, in all honesty, willing to go against the grain with some of the things he said today. I loved making this happen.

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David Tisch

Thanks for having me back. Nothing’s happened in between the past two and a half years and now, so we can just sort of regurgitate all the old conversations.

Harry Stebbings

Has our job completely changed, David?

1. The Market Has Changed

David Tisch

In some ways, totally, and in other ways, not. I’ve been doing early-stage investing for 17 years now, which makes me old. A lot of the time, people try to relate the current moment to a historical moment. So, is this like 2021? To me, no. It has nothing to do with ’21. It’s a totally separate moment, and this one’s funky and interesting and maybe frothy, maybe insane.

Whatever it is, it’s a standalone new market condition that you have to figure out in today’s world. In ’21, there were a bunch of other macro and micro factors creating that environment. And if you go back to ’18, ’15, and 2010, each one of these moments is just different. So I could argue that our job has totally changed and equally explain that our job is just to do whatever the current market conditions present.

The actual job is: see, meet, get to know great founders. Make a decision: should we invest or not? And beg them to take your money. That’s the funnel that we operate in.

Harry Stebbings

I totally agree with you there. In 2021, I think we can acknowledge it was just incredibly bubble-like. It was a good time to sell; it was a bad time to buy. There was no fundamental technology innovation. There was short-term behavioral change with COVID in different respects: communications, buying. Everyone says, “Well, we’re now starting to feel like 2021.” Are you in the camp that the craziness is real, or are you in the camp that, no, we are so early and there is so much room to run?

David Tisch

I don’t think it’s as simple as that. In each one of these moments, there are good companies and bad companies. As a VC generally, and especially as an early-stage VC, I think the macro is less impactful than the micro. Is the company that I am fortunate enough to be an investor in the good one? Is it the great one? Is it the most important one? That transcends the macro. To me, the macro is an industry analysis, a portfolio analysis, but it doesn’t come down to a specific company analysis.

So, do I think there are not-perfect companies raising a lot of money at big valuations? Yeah. But I don’t know that that’s ever not the case, and I think you’ve seen it historically in our industry. There are incredibly public blow-ups of some of these companies that happen in catastrophically messy ways, sometimes creating TV shows, movies, or documentaries. And then there are companies that die quietly in the night.

But I think underlying all of these moments of frothiness are probably a handful to a lot of great companies building high-quality businesses in a long-term-oriented way. Are they raising money quicker? Are they raising money less dilutively? Are they doing it at big valuations? Absolutely. But I don’t think that is an industry-wide harmful set of conditions.

It’s just: is this company a great company? Can this founder—can these founders—navigate incredibly complex, changing environments almost in real time today to create an enormous amount of value? I think you are, to your point, in the early innings of a deployment of a horizontal new technology that will have tremendous impacts. But like all other technologies, what you see is this initial wave of impact, an initial set of reactions, some version of plateauing, more innovation, plateau, innovation, plateau.

The difference this time is those cycles are two to three months. It’s the new model release. It’s the new revenue growth of a vertical AI business. It’s a huge M&A deal. All these moments create these mini cycles that feel like they have waves across the industry.

Harry Stebbings

Yeah.

2. Seed Rounds Get Bigger

David Tisch

We’ve seen seed rounds of $10 to $20 million very consistently.

Harry Stebbings

Or also $50 million, $100 million, or $1 billion.

David Tisch

Oh, for sure.

Harry Stebbings

But I’m saying, if we don’t take the real outliers, like $10 to $20 million, it’s really been quite normalized as a round size for good seed companies with pedigreed founders. I get that our job is just to find them and beg them to take our money, but does the business not really change in that respect? Suddenly, how do you think about sizing? Bluntly, there’s nothing there, and you’re having to write a large proportion of your fund as an entry check. How do you think about that with the massive explosion of round size?

David Tisch

You can either come on a podcast and complain about it, or you can do the thing. Make a decision: yes or no. If you’re going to play the game that’s in the market of deals, you don’t get to change the competitive dynamics of a free market. So if great founders or potentially great founders are going to raise $10 to $20 million because someone else is going to do the deal at that price, you get to say yes or no.

I think if you think that is an important company and one that you want to be part of, you have to say yes. And there are two conditions that allow for those starting points to not materially change the economics in venture if the outcome sizes are bigger. Think about 10 years ago: the idea of building a $10 billion company was far-fetched. Today, you have to sit and look at an early-stage company and try to squint and get to $10 billion as a sort of normal outcome, versus $1 billion.

So I think there’s a change factor there, and then you see anomalies well past that in terms of valuation, acquisitions, or future IPOs. The second one is the lack of dilution. As an early-stage investor, in the companies that tend to hockey stick very quickly, the Series B, C, and D rounds are dramatically less dilutive to the founders and the early cap table than in the past. They’re raising these later-stage rounds at 3% to 8% dilution instead of 12% to 20%. If you take that across multiple rounds, your early-stage investment just gets diluted less, and that is an economic factor.

Now, we at BoxGroup invest in a wider set of companies, which you’ve criticized many times before for not having an ownership focus. If our entire portfolio is filled with $20 million seeds at $200 million pre-money, do I think the business is fundamentally changed? Yes. In this market of varied entry points for early-stage investing, I think you have to have a portfolio balance, but not on an individual-deal basis.

Harry Stebbings

Totally get that in terms of portfolio balance, blending entry prices and making it a little more palatable. You said there about my criticizing your portfolio.

David Tisch

I mean, speaking about it. I didn’t use the word “criticize” on purpose.

Harry Stebbings

No, I do. Trust me, I think one of the most important things to look for in anyone, personally or professionally, is someone who’s willing to admit they were wrong. I have no problem admitting that I was wrong. What I was wrong about, very specifically, is not seeing outcome-size expansion the way that we have. That’s very rigid-minded of me, which is my fault. But it’s enabled incredible returns from companies with smaller checks and without ownership, so to speak. How would you characterize what I got wrong? Did I do a good job of it there? You can own me for it.

David Tisch

I want, like, a soundtrack as you’re doing that. So if we could add post-production music in—

Harry Stebbings

Oh, yeah, we will. It’s like Eminem—

David Tisch

I think it would go a little wider—

Harry Stebbings

Yeah, yeah.

David Tisch

—on the themes.

Harry Stebbings

It’s kind of like “Lose Yourself.” You know “Lose Yourself”?

David Tisch

Yes.

Harry Stebbings

The first kind of 30 seconds of the beat.

David Tisch

Yeah. Yeah.

Harry Stebbings

Yeah. We’ll do a little—

David Tisch

Just a little background music. Harry getting deep. I think I’ve always believed that venture is a pure power-law-dynamic industry. You have to be in the outliers. The idea that you or I, to pick on both of us, are going to be able to find and buy 10% to 20% of a true outlier in the seed round and beat the rest of the market—I truly think many of them, not all, are great at their jobs—is a lot of steps that you have to believe in to get that business right. You’re going to fight them head-to-head and convince a founder to pick you, and that’s the company that matters.

I’ve never understood trying to compete head-to-head against who I would deem to be the best VCs in the world. I think these are brands and people that have spent decades building what their organization stands for and attracting the best set of founders to want them in their deal. I think those multi-stage firms that have been around for a long time are really, really good at seed investing.

Harry Stebbings

In a way that they weren’t before, huh?

David Tisch

They’re more concentrated and focused on it, more accessible, and more efficient. The market’s more efficient, too. I think founders know how to reach them and how to run a process very differently than in the past. So I think post-COVID there’s a tremendous efficiency in the fundraising market. Competitive deals that used to have three to five term sheets in an early-stage round can these days have 10 to 15. Or it’s purposely only three to five, but those three to five are really competing against each other. That’s something you can complain about or just accept as the market conditions.

For us, the belief has always been that we have to be able to invest in the people we meet who we think are the best, and we can’t let our business get in the way of it. To me, the thing that you got wrong is two pieces. One is the math. Our business math, on our side as a venture manager that has LPs and needs to return our capital to LPs in an outlier way, is that I think you didn’t do the math right. I think a lot of people don’t appreciate that our business makes sense, and that’s okay. We like what we do. We think it’s really interesting.

Harry Stebbings

And I specifically didn’t do the math right because I didn’t see the outcome size expanding. Is that it? You’ve got the numbers.

David Tisch

Well, the second part is, yeah, maybe that’s it, or maybe the lack-of-dilution part I mentioned before. What you get at the beginning actually stays pretty consistent, whereas I think in the past you would probably put a negative 80% on that number.

Harry Stebbings

Well, Jason Lemkin, who I do a lot of shows with every week—we do the weekly show—is like, “100%, 60% you’ll be diluted.” Is that not true in your—? I’m not saying in your—

David Tisch

I don’t think that’s true in the best companies. Not every company goes up and to the right and never runs into bumps. The macro can cause some bumps when you get big. You’re seeing it right now in some of the biggest labs going out and trying to raise rounds and reevaluating the price they’re raising at. If you go back in history, Uber, Facebook, Airbnb, and Ramp, which I think is one of the best modern companies ever, have all had a bump, a down round. So I don’t think it’s always just up and to the right, but I think in this specific three-year window, there is a lot of continued momentum in terms of valuations.

The second piece, which I think is related to the first piece and that I think concentrated funds dismiss, is that there’s adverse selection in the concentrated model of what gets in versus what you want to get in. Every concentrated manager will say, “We win 90% of the deals we want to win.” I think that’s total BS. I think it’s 20%. In a given fund cycle, if you’re funding 30 companies that you have this immense conviction in, you need 10% of the company in order to make the deal work. I think you actually offer that deal to upwards of 120, maybe 150 companies to get your 30. I don’t think people admit that.

So I do believe that the best companies, the ones you’re most excited about, don’t always make it into the portfolio. Just because you have 30 that you own 10% of doesn’t mean those are the 30 you would’ve liked to be in that portfolio. I think in our model, what we’re able to do is get into more of the companies we’re excited about than other people.

Harry Stebbings

I get that. And you know what worries me, though—and I’m asking here—is that I completely agree with you about that supposed win rate. What happens now, though, is they just say, “David, okay, fuck it, I lost to Sequoia and BoxGroup. Let’s do another round. I’ll do it at $800 million. I know David just did the first tranche at $400 million, but I’ll do it at $800 million today.” For the founder, it’s like, “Wow, good deal. Nothing’s changed in the company. I get more money at double the price.” I think it distorts companies and really encourages—

David Tisch

Who are you worried about?

Harry Stebbings

I’m worried about founders losing focus and becoming distracted with way too much money way too quickly.

David Tisch

That is a babysitting problem. Sometimes that’s going to happen, for sure. But to attribute that fear to every founder—some founders are going to tremendously benefit from having more runway, a higher valuation, more momentum, and more buzz in order to recruit people, and to show that there are believers who think this can be huge, so they can justify it to customers and get early partners. If you’re a great founder—and it doesn’t mean all of them are going to do it properly—you have to take all the conditions you’ve chosen to take on. So if you took on two tranches, high valuations, or a lot of money, you’re going to have to use those variables and execute your company-building in a different way than if you’re super capital-constrained.

3. The Lean Startup Was Fake

I think The Lean Startup was a total fake. It was stupid brainwashing that happened for 10 years with professors and books and tweets and blog posts, and it was totally awful. I think it sent people the wrong message.

Harry Stebbings

Why was it totally awful?

David Tisch

Because name one company that actually ran The Lean Startup playbook and worked. One. Every company, if you’re going to be actually successful, needs a lot of money, especially today.

Harry Stebbings

But 37signals is one that’s not so much.

David Tisch

Yeah, some bootstrap companies, but if you want to get on the venture flywheel, lean is not the answer. Inevitably you’re going to be fat. You’re not going to be lean. You have to be. It doesn’t mean undisciplined. The difference between the word “lean” and the word “well-funded” is not a lack of discipline. It’s just not automatically attributable. Does that mean every company that raises a ton of money is going to be well-disciplined? No. There are going to be, again, back to where we started, bad companies.

Harry Stebbings

Will you do tranched rounds if the founder said—

David Tisch

Yeah. I don’t like them, but again, there’s the emotional reaction and the business decision, and those are very decoupled.

Harry Stebbings

But you will do the second or third tranche—

David Tisch

Don’t put this on a—I don’t want founders to know that we’ll just rip checks into tranched rounds, but yeah, let’s do it.

Harry Stebbings

Well, no, but I won’t.

David Tisch

I don’t want to. I’d like to invest at the lower price.

Harry Stebbings

Fuck off. This is a partnership.

David Tisch

I get it, but that’s your problem. Get a shrink.

Harry Stebbings

This is a partnership, and you’re saying you’re inherently less valuable than them. Fine, just don’t take me, then.

David Tisch

Okay. That’s their choice. And guess what? They’re not going to take you, and you can go back and choose. That company is not going to be… That’s a yes-or-no decision. That’s it.

Harry Stebbings

But you’re happy, then, to take that?

David Tisch

I didn’t say happy. That’s an emotional attribute.

Harry Stebbings

But you will take it.

David Tisch

I will be sad and take it. That’s a different thing. You will—

Harry Stebbings

I will be sad and take it.

David Tisch

You will succumb. You’ll just admit that this is sad and fall in line. But I think it’s our responsibility to earn the right to do what we want to do versus what a founder is offering us. You can beg an entrepreneur to do what you’re asking them to do. So if there are 2 tranches, I’d like to enter in the lower tranche. I need to convince the founder to allow me to do that. And if I don’t, it’s a me problem.

Harry Stebbings

I would like the lower tranche, please.

David Tisch

Yeah, yeah.

Harry Stebbings

Cake or death? Cake, please.

David Tisch

Yeah. And then they say no. Then you’re like, “Pretty please,” and they say no again, and you have to beg differently.

Harry Stebbings

Come on, please. I’m just a little—

David Tisch

Yeah.

Harry Stebbings

…seed fund. Come on.

David Tisch

Right. You have to use all your little sales tactics, and then you get rejected. But is that an enjoyable market condition that’s been emerging more and more in the past couple of years? No. If I’m sitting there and I view it as not the founder that tranched us, but the other VC, it’s good to know. I also have a long memory.

Harry Stebbings

Oof. Scathing. Oof.

David Tisch

But it is, right? You’ve decided that I will pay another price, not the founder. You’ve created the structure of this deal such that I’m not sitting on the cap table with you. I’m pushed to a different product than the one you get to invest in. That means when we have early-stage investments and are going out to market to help them raise capital, if I get to be a voice in a founder’s ear, I have opinions, too.

Harry Stebbings

Remember, I was on your side, David. I was—

David Tisch

No, you weren’t.

Harry Stebbings

…I was always on your side. I was on your side. Come on. It was—

David Tisch

But I mean it, right? There are people to me right now—and this happens in hot market conditions—who are playing the short game, and there are people who play the long game.

Harry Stebbings

And sorry, they’re playing a short game because they’re cutting people out, pushing them into the second tranche and stuff?

David Tisch

I just think there’s a set of relationships that you build in this business because we’re all dependent upon each other in very different ways that ebb and flow at different times, in different conditions, and in different companies. If you’re in the business of maintaining and building long-term relationships, you’re going to choose certain behaviors over others in different moments. The thing that we’ve done at BoxGroup that I think is different from a lot of other firms as they’ve built is that we’ve stayed very true to who we are. We do early-stage investing. We try to be there on day one. We don’t put our problems in front of founders. We try to be as helpful as we can and founder-friendly every step of the way. Does that work perfectly every time? No. But that’s the intention.

So we write checks that don’t need ownership. We don’t sit on boards. We don’t write competitive term sheets. We’re happy to lead a deal. We’re happy to help a founder get in business with some money. We’re happy to be totally creative in how we invest, but it’s oriented around early-stage investing and getting in at that seed level.

Harry Stebbings

What’s the average ownership?

David Tisch

I don’t know. I’d have to… That’s a math question.

Harry Stebbings

But generally, is it 5%, 2%?

David Tisch

There are deals where we own 1% at the initial check. There are deals where we own 10%, and everything in between.

Harry Stebbings

But there’s no point that’s too low?

David Tisch

Again, that’s an emotional thing, not a business thing. I’m sad if we have to write a really small check, but it comes down to yes or no. When does that happen most frequently? When we get to a deal late. When you meet a founder and the deal’s in process, you’re begging for scraps, as you should. That’s our fault for getting to something late, and it’s something we can do better as a firm: meet founders earlier in their journey. If we didn’t, we need to figure out internally what we could have done better to meet a founder before there was a company.

Harry Stebbings

Can I ask you, what’s your win rate?

David Tisch

It ebbs and flows with different market conditions, probably between 70% and 90%. I think the single factor that causes us to lose the most is getting to something too late. The speed of our decision-making and accessing the opportunity are the 2 factors we control that hurt us the most. There’s a subset of companies that just meet us and don’t want us, but that’s harder to course-correct because you almost don’t know why they didn’t like you. It’s an emotional outcome, or they didn’t think you were valuable enough, or maybe they referenced you and got something that said you weren’t as good as they needed you to be.

I think we care a lot about those situations, but that happens sometimes. The ones we can work on organizationally are: How do we get to everything before everybody else? I think that’s the obsession. We’re a team of 10 investors. There are 6 partners at the firm. We’ve all worked together for a long time. We all like each other, and we all do the work. Our job every day is to wake up and meet the next founder we’re excited to back.

Harry Stebbings

I think both of us having the flexibility not to have to lead—I admitted my wrongdoing. I turned down great businesses over time because of ownership, and those were terrible decisions. Now we invest very differently. We’ll absolutely do 1% or 2% if we think it’s an unbelievable founder and an amazing opportunity. Great. That means I never lose because I’ll just do a smaller check. Or not never, but you know what I mean. I rarely lose because—

David Tisch

Yeah.

Harry Stebbings

—but if I had to only lead, that would come down dramatically. So my question to you is: Do the pure-play, lead-only seed funds still have a business?

David Tisch

What are the pure-play, lead-only seed funds left?

Harry Stebbings

I mean, you’ve got your Uncorks, your Floodgates, your—I mean, Susa… no. First Round.

David Tisch

I think they’ve moved into a different style of investing: more flexible, and playing a little bit later when necessary, for strategic purposes.

Harry Stebbings

So what you’re saying is that business doesn’t exist anymore.

David Tisch

I don’t want to be in that business.

Harry Stebbings

And why is that?

David Tisch

Because I don’t think you can compete against the greatest firms in the world who are running that strategy as part of what they do.

Harry Stebbings

With much less price sensitivity and much bigger checkbooks.

David Tisch

Yeah. I don’t even think that’s a factor. They’re great at what they do. I like Pedestal very much.

Harry Stebbings

I do think it is a factor. We’ve lost to a GC of the world, with respect, and a junior there. I don’t mean that disparagingly, but someone who’s more junior, because they offer treble the price and treble the check. I agree with the founder taking it. It’s wholly within your right to do it, but that’s why.

David Tisch

Yeah, but it’s an offer in the market, a free market, and I think they take the majority of the air out of the room if you’re trying to compete with, “I’m going to lead, sit on your board—or not sit on your board—but I need 10% to 15% of your seed company.” I just think there’s greater efficiency in accessing the multi-stage firms, and the multi-stage firms are happy to do those deals.

I also think what you’ve seen happen is that firms used to say, “Okay, I’m not going to do this. I want to wait to see this at the A,” or, “I’m not going to do this at the A. I want to wait to see this at the B.” What’s happened is they don’t get to see it. That might have been your only shot to do the deal, because there’s an efficiency in the market and there are other people who also want to do it at the B. You might lose there, and you might lose at the C.

So what you’re seeing is, if Sequoia wins, it might mean that Andreessen or Kleiner or someone else needs to immediately come into the next round because they know that’s the best probability they have of getting a real check into that company. They do it quickly and aggressively. If you lose head-to-head in a seed, in an A, and in a B, you can either put your tail between your legs and call it a day, or try to figure out a new entry point with minimal progress and minimal developments to get your check into that company, if you believe that was an important one.

Harry Stebbings

I think it’s an amazing point, that there was a willingness to wait before that’s now gone. I think that’s absolutely right and very pertinent. Can I ask you, though? I speak to so many LPs. As we said, they love to talk. Every LP wants one category of venture. We want the pure-play seed investor in Silicon Valley.

Harry Stebbings

Small fund, under $100 million. Pure-play seed. And I go, “That is the single worst fucking segment to be in. That’s the one segment you don’t want to be in.” They all look at me rather horrified. What advice would you give an LP when they look at the segments today and go, “Ah, I want pure-play seed in San Francisco as my bucket”?

David Tisch

I’m going to answer your question in a roundabout way.

Harry Stebbings

Sure.

David Tisch

I think there are 3 different stakeholders in our industry, and their incentives and current conditions are very decoupled. We’re in a founder world. I think GPs are struggling to have a very static and focused strategy because we’re in a founder-friendly world. And I think LPs are frustrated because they want certain versions of exposure or portfolio construction that basically aren’t available.

I don’t think there’s an easy solution to the LP problems, and I don’t think there’s a clean way to operate as a GP in an ever-changing market that’s very complicated right now. Founders get the leverage. They get to raise capital from people they like at prices they like, and you as a GP can say yes or no.

On the LP side, they’re going to look at your portfolio construction, your entry point, and your ownership. A lot of the multi-stage funds have multiple products that LPs will tell you and me they don’t like to invest in, but the majority of their allocation into venture is going to go to the established multi-stage firms. They’re a way to get scaled capital into the industry and, frankly, exposure to some of the best companies in the industry.

Your question is about LP conditions. I believe my relationship with our partners is one of truth. We invest out of a $275 million seed fund right now. It will invest in around 150 companies, so we are pure-play seed, with a lack of focus on ownership and concentration. There’s a large cohort of LPs that are confused by our math, don’t think it works, and don’t believe in our model.

Harry Stebbings

You do 50 companies a year?

David Tisch

A little more, probably.

Harry Stebbings

No, but, David, do you remember them all?

David Tisch

Yeah. I don’t know what the other people who do 1 or 2 deals a year do all day.

Harry Stebbings

Podcast.

David Tisch

That also confuses me.

Harry Stebbings

Podcast, too.

David Tisch

Yeah, exactly. It sounds lovely. But there are LPs that don’t believe in our math. Our math works. I know our math works. I see our math, and I think our partners also believe our math works, and that’s awesome, because our model’s terrible if the math doesn’t work.

Harry Stebbings

From a liquid returns basis, what has been the single best investment?

David Tisch

We were fortunate enough to have met Cursor before they were working on the business that scaled. My partner Claire got to know Michael when they were investing at Dorm Room Fund together, and we were in the earliest round of Cursor.

Harry Stebbings

Did that return the fund?

David Tisch

Yes.

Harry Stebbings

Multiple times.

David Tisch

Yeah.

Harry Stebbings

I told you this model doesn’t work, David.

David Tisch

I know.

Harry Stebbings

But you didn’t listen.

David Tisch

I know. I’ve got to do better math. That’s where our Excel sheet broke. I tried to update it one day, and—

Harry Stebbings

Do you know what’s astonishing about that? And I’m really pleased you chose that as an example, actually, which is the speed to that enterprise value. So, in 4 years. I thought every LP was moaning that venture’s taking too long. Now we’re seeing OpenRoute. Was OpenRoute one of yours?

David Tisch

It was not.

Harry Stebbings

Oh, bugger. It was on my mind—

David Tisch

I know. Next time.

Harry Stebbings

Next time. But, you know, this was, whatever, 2 years to $8 billion.

David Tisch

Yeah. I think the speed of company creation, growth, and explosion is different. And I also think the underlying… I’m blessed to have been in the early part of the Cursor story. What they did and accomplished is truly sensational, and it’s a generational outcome. It’s the biggest venture M&A deal in history. We were just lucky to have been there early.

In the fund that Cursor sits in, the early-stage fund, what I love is that there are 10 other fascinating companies that are taking a slightly more reasonable timeline to grow and compound. Do I think any of them will accomplish what Cursor did, in terms of how big and great it was? I don’t know. And that’s not a binary “they did it or didn’t.”

What you have to appreciate in early-stage investing is that things take time. We were the earliest investor in a company called Clay. Clay has had a bumpy 4-year road to explosive growth, and now it’s growing and compounding what it’s doing in an amazing way. But it’s not a clean, perfect story. It takes learning, iteration, and developing their go-to-market to get them to where they are today.

We were in the seed round of Base10. You needed inference to become a space, and Baseten today is a full outlier company. They’re running at full speed and hitting that hockey stick fully. But it wasn’t just start-up and to the right.

Harry Stebbings

Do you think the best companies are generally immediately obvious, or do you think the value is generally in the messy middle, in the ones you don’t expect?

David Tisch

I think there are signs early on that a founder is running the experiment at a world-class level. They’re either hiring total outlier people to join them quickly, finding customers that are inaccessible early, or you’re almost confused as to how they’re getting so far ahead so quickly. A lot of the time, it’s some combination of the product and the go-to-market conversations they’re having, or they picked the right idea.

But I think there are always challenges and bumps. Sometimes those are prolonged, and sometimes they’re immediate. What you’re really identifying is whether this founding team can navigate. Again, I think the market is so complicated today. We spend time with young people. We go to college campuses a lot, and we were up at Harvard and MIT recently, talking to undergrads.

I asked, “Raise your hand if you have a vision for what the world will look like in 10 years.” That’s our job. If you go back in time, young people and old people could say, “I can see what the world will be like in 10 years,” or at least make some guess. No hands went up. I said, “5 years?” One hand. “2 years?” That’s when you started to get some hands.

I think that’s what people are feeling today: uncertainty about the timelines of what the future looks like. In this moment of AI, you have people saying we’re all about to die from AI, and other people saying we’re entering an age of abundance and free-flowing markets that will change the way labor forces work. That’s a pretty wide gap between predictions of the future.

Then you have the models rolling out frequently, with major innovations that are important to a subset of companies. But in the end, not every company is going to need the cutting-edge, bleeding-edge model. You’re watching this age of AI deployment and AI adoption, and it’s going to impact people differently at different speeds.

It’s complicated. You’re seeing AI impact the physical world, science, and all these spaces that felt hard to access before, which are getting opened up because of this horizontal technology shift. There’s just a ton of uncertainty. I think you feel it in the public markets, and you see it with compute access, compute pricing, energy, data centers, and the politics around all of it.

This is complicated. When you’re asked to predict the future, I don’t know that anybody sitting here today actually has an answer. It’s cool that people come on podcasts or tweet or do whatever they do and say, “I know where the world’s going,” and you’re like, “No, you don’t.”

I think what you’re looking for in today’s founders are people capable of navigating, in real time, ever-changing conditions that are insanely fast and insanely complicated. To your question of whether you fund somebody and know it immediately: no. I think the world is changing too quickly today for that to be a condition.

Harry Stebbings

Do you think the founders that succeed today are different from those in the past? If I look at the founders I meet, they’re inherently a lot more technical. There are a lot fewer sales-led founders today than there are—

David Tisch

You’re in a moment of that, right? The question to me is: 2 years out, does sales matter again in some way, and does go-to-market become a differentiator? If that’s the answer, you should fund those people today, because their exposure to the bigger markets isn’t going to be purely relevant for 1 to 4 years, when their company is a bit further along and their product’s ready.

If that is your bet, it actually makes sense to start rotating a little differently today. As an early-stage investor, you can’t solve an immediate opportunity or need. Nothing goes fast enough.

But I do think the founders today are more technical in a non-offensive way, smarter than ever before. I think there’s less opportunity for mediocrity to succeed. You can’t just identify a gap in a business market and go attack it with laissez-faire approaches. You have to be so good in order to win right now.

You saw—I don’t know if you saw—the Scott Wu video that went viral, where he’s doing counting a c- You’re like, “I can’t compete with that.”

Harry Stebbings

I saw a great one, which is, “Cognition is just a wrapper around Scott Wu.”

David Tisch

But you have to look at every company that’s becoming an outlier right now. To me, the founder quality of each of them is really impressive. There was an era when everybody was told they should start a company. Everybody should start a company. I don’t think we’re there anymore.

Can everybody start a business? Sure, and I think that’s okay. I think the words “company” and “business” are different in some way. For probably 10 years, venture capital was funding a lot of categories that weren’t capable of becoming as big as people thought at the beginning, because they were aiming for something a bit smaller. Today, the appetite for scale from the venture product is uncompromising, because you need to get huge to make the math work. I think founders’ ambitions today are huge, and the opportunity set feels unlimited.

Harry Stebbings

I don’t want to single out a company, but it’s one we both know, and everyone will know it, which is a testament to its success. Would you fund a Harry’s today?

David Tisch

I think Jeff and Andy from Harry’s are world-class founders. If you put them inside any company, they would build something important and meaningful. We at BoxGroup have stopped funding brands, not because I think they’re small. I don’t think you can fund brands at Seed. To me, brands are built off your initial data set: Does the brand resonate? Does the product resonate? Do people buy it? Do you have customer LTV or CAC-to-LTV ratios that make sense?

You don’t get any of that data at Seed. I think one of the more interesting investor products out there is brand investing at Series A. I don’t think it fits in traditional venture firms today, but I think there’s a subset of investors that fund brands. The beverage industry is a great example. Look at some of the QSRs, or personal care. There are scaling brands that are fascinating businesses. I just don’t think we’re equipped to invest pre-momentum, given where we sit today.

Harry Stebbings

Can I ask about something I see? Earlier, you said it’s very much a founder’s market. They can choose the price they want and the people they want. To me, it’s a real haves-and-have-nots situation.

David Tisch

Yes.

Harry Stebbings

There are three categories where, if you’re in that category, hell, 50 times you—

David Tisch

There are three categories of haves and have-nots? You only named two.

Harry Stebbings

No, three categories of interesting companies that investors just go nuts for. Obviously, there are more than three, but there’s a small number. If you’re not in one of those, even if you’re in AI for X, investors are like, “Nah, not interesting. Not in compute, not in inference. Nah, not in data centers, not in chips,” whatever. And you’re instantly dismissed. Do you see that too?

David Tisch

Yes. But I come back to founder quality, founder ambition, and execution. We were in the earliest round of a company called Rogo. They were building AI for finance. Gabe finally told this story, but after the Seed round, I helped him try to raise a Series A. I put my name behind this company fully, saying, “Rogo is going after something huge, and Gabe is sensational.” I sent it out to—he said 40 Series A lead investors. He got fully passed on by 39 of them.

Harry Stebbings

Did Keith do that round?

David Tisch

Keith did that round. So, 39 nos. This is now a consensus company. It’s now been funded by Keith, who led the A; Sequoia did it; Kleiner did it.

Harry Stebbings

Do you doubt yourself?

David Tisch

Yeah.

Harry Stebbings

You do? Or do you just think, “God, the mimicry of this market is ridiculous”?

David Tisch

Both. I just get sad. I’m like, “I’ve done this a long time. I’m telling you to spend time here.” Some of the passes were quick: “We don’t think this is interesting,” “We don’t know that this could get big,” or “They don’t have enough traction,” whatever they were.

But I think there are companies in this moment, with the king-making haves and have-nots you mentioned, that are misread at different stages and then become one of the other categories. To me, that means early stage is not a perfect market, as it should be. There isn’t perfect information. There are going to be companies that aren’t in the zeitgeist, that are off the radar, but that compound value and momentum and build something very important outside the immediacy of those funding conditions. I think Rogo was totally misinterpreted by a series of investors at a specific point in time. They kept building, kept getting better, and then, in the right way, were rewarded for their execution.

Harry Stebbings

And you do follow-on checks into just the next round? The next 2 rounds? How—

David Tisch

We operate 2 funds today. They’re both $275 million: a core Seed fund, and then a follow-on fund. We write 20 to 30 lean-in checks into companies, almost all from our portfolio.

Harry Stebbings

And the lean-in checks are $5 million?

David Tisch

$5 million to $30 million.

Harry Stebbings

And that’s across the A and the B, the next couple of rounds?

David Tisch

Yeah.

Harry Stebbings

What’s the most you’ve ever invested in a company across the two?

David Tisch

In aggregate?

Harry Stebbings

Yeah.

David Tisch

Probably $40 million.

Harry Stebbings

Which company was that?

David Tisch

We’ve written substantial checks into Ramp, Clay, Base10, Rogo, and Tandem.

Harry Stebbings

And on reflection, what did you not see?

David Tisch

Sometimes you can’t get more than your pro rata in companies, and that’s a fight for allocation in future rounds. The founder might choose not to take a bigger check from you. That’s one condition. The other is that we misread the company and didn’t lean in hard enough when we could have. We don’t make perfect decisions. I wish we did. I look back, and there are so many opportunities with great companies that we were fortunate enough to get into early, but we were too slow to react to.

Harry Stebbings

Is there one you think of first there, and what did you not see?

David Tisch

I think of a lot, but I think we’re incredibly fortunate to be in business with those founders at the earliest stage. Our job is to continue to help them in the ways they ask us to, and make our customers, who are the founders, happy.

Harry Stebbings

David, is pro rata a right?

David Tisch

No. Do I think a bunch of the early-stage VCs out there saying, “We don’t need pro rata. We’re going to give it a…”? It’s all marketing garbage. It’s just nonsense. I can write a blog post, too. I just don’t believe it’s that black and white. I believe the right to invest in subsequent rounds is earned. Whether you have it in the documents or not, it’s earned. There are multiple factors that go into it.

Having it in the documents is more helpful for the founder than for you as a firm. If you’re asked by the founder to step back for whatever reason, it’s up to you to say yes or no, knowing that if you say no, you’re getting into a fight that you’re likely going to lose in some form. You’re either going to lose financially, in that you’re not going to get your pro rata because of whatever mechanism can be used to remove it, or, more importantly, you’re going to lose on reputation. You’re going to piss off the founder, and they’re not going to like you anymore. If you say no to a founder and want to take that reputational risk, that’s on you.

Why is it important to have it in the documents? I think funds that follow you into rounds in the A and the B are happy to squash you in any way they can. The more you have it in the documents, the more leverage a founder has to negotiate the terms of their next round. If a firm comes in and says, “We want 22%,” and you look at your cap table and say, “I have 6% of my cap table that needs pro rata,” you can create more leverage with your follow-on investor and say, “That math doesn’t work for me. I’d like to redo this.” Then you can use that to help with your negotiation.

Harry Stebbings

Do you see large firms being more ownership-hungry, or more willing to accept less ownership?

David Tisch

Haves and have-nots. Sometimes there are firms that need 20% in a deal, and then you’re like, “But last week you did a deal at 5%.” I see it, because I’m in that deal too. I always think it’s funny when the word “need” comes up in venture. I know what “need” means, and it doesn’t mean “need.” It means “I’d like” or “I hope for,” but it doesn’t mean an actual binary need.

Within the big firms, there are very different kinds of actors. Some people are on the way up or are competitive inside their firm, and they behave one way. Others are very confident in their position at a firm, their standing, and their success, and they behave a different way. You can say “junior” or “senior,” whatever terminology you want to use, but I think relationships matter.

There are times when we send a deal to a multistage firm, they write the term sheet, and then they try to squash us. I’m like, “That’s weird.” Those situations tend to reflect an orientation toward short-term decision-making and a lack of appreciation for the consistency of a relationship. I’ve been doing this a long time. There are people you build great relationships with who tend not to have overly sharp elbows with you. Then sometimes you catch an elbow out of nowhere and you’re like, “Ooh, I didn’t see that one coming.”

Harry Stebbings

Who do you pay most attention to when they send you a deal?

David Tisch

Great founders.

David Tisch

That's who I pay the most attention to. I don't think it's only the best founders; I think it's the founders we believe have high-quality taste bars and high-quality networks. When those people send you someone they know, someone they like, that's when you pay the most attention.

Harry Stebbings

When you look at one part of our business that's investing, another part is also, bluntly, making money for our LPs and selling. We have very liquid secondary markets today. How do you think about that and taking cash off the table when there is so much demand for some of these names?

David Tisch

I work for our LPs, and my customers are founders. I think that's a totally dislocated set of relationships. My job is, as you said, to give the people who believe in us and invest money in us as much money as I possibly can. One way to do that is to try to get out of positions at different times. There's a financial risk to it and a reputational risk to it, and I think that's a really important thing to balance.

In general, we don't sell early. We believe we are investing at the seed stage to join the founder for their journey. That could be 15 years, 20 years, or 4 years. But selling early to me risks two things. One is that if a founder doesn't want you to sell early, you're risking your reputation and your relationship with that founder.

In this market, a lot of founders are taking secondary, so you could argue, “If you're doing it, I can do it.” I don't think that's necessarily the right framework. I really don't, and I can talk about why, but I don't use that framework to think about it. The second thing is that I think the best companies compound the most at the end. Going from a $2 billion to a $4 billion to an $8 billion company is easier than going from zero to a billion.

If you believe you're in a great company, I don't see why you would get out early. I think you're leaving the most money on the table by getting out of something early, and I don't want to do that. I want to see it through. If I still believe in a company, or one of my partners believes in a company, I don't think de-risking it is the right answer. We're in the business of risk, and we should stay investors in the companies that are going to keep compounding, because every turn you have at the end is a big win for your LPs, your firm, and the founders.

Harry Stebbings

Why do you not think that if a founder's taking money off the table, investors should maybe do the same?

David Tisch

Because I think founders have a different set of economic conditions that are not related to what investors have. Let's say a founder has debt, or is living in a place that creates stress and cognitive overhead in their life. In reality, having some money to improve things outside of work allows them to be better at their company.

Knowing that I have $10 million, $20 million, or $30 million in my pocket might make me willing to see this through. I'm willing to have a bigger risk appetite and go for it because I feel I have a safety net. I don't think that's the same risk analysis a VC uses to say, “I need to take 20% of my position off here to make my fund math look good or tell my partners I took some money out of this thing.” I just think they're totally different.

Or giving early employees a tender offer and allowing them to have some early liquidity. I think it could help with retention. I think it could keep a lot of those employees happy, engaged, and excited to work at a company, knowing that they offer tenders every couple of years. We have a bunch of companies in our portfolio that are regularly doing tenders for their employee base, and I think that's an incredibly valuable culture to set and a retention tactic. I just don't believe they're always related.

Harry Stebbings

What did you believe about venture that you now no longer believe, David?

David Tisch

Well, it just took a while to see. Every firm thinks they're in the top decile in an industry—

Harry Stebbings

I've never heard any firm be like, “No, we're bottom, bottom quartile.”

David Tisch

Right. So I'm waiting to meet all the bottom three-quartile firms in the venture industry. When you hear all the LPs explain that, and you look at the data and it says all the returns in venture are aggregated to the top 5% or 10% of firms, I haven't met the others yet.

Harry Stebbings

Do you think we'll have more or fewer VCs in five years' time?

David Tisch

There's less noise in the venture market than ever before, and there's more competition.

Harry Stebbings

What do you mean, less noise and more—

David Tisch

There are fewer new firms.

Harry Stebbings

Really? It feels like there are more spin-outs than ever before.

David Tisch

I think there are fewer. If you actually look at the data, it takes a long time for firms to go away, even if they're still alive. They become irrelevant. They're not investing a lot. They might not have raised a new fund. Nobody's taking them off the map, so the names remain, but the activity goes away.

You had asked before about sub-$100 million concentrated seed funds in San Francisco. I don't think very many people get into venture and want to stay consistent in doing what they do. The starter VC is a seed fund, right? If you're new, if you're unproven, you'll get a $20 million, $40 million, or $80 million fund to start. But your goal is to raise a way bigger fund one day.

When you raise a bigger fund, scale your business, and have partners and scale AUM, your investment style, stage, concentration, and check size are all going to fundamentally change. When I meet new investors, I always ask, “What's Fund 4 look like?” Fund 4 is actually your vision. It's the same as when you meet a founder and ask, “What's the big vision?” I want to know not what Fund 1 is doing today, but where you're going with this.

To me, the advice you give that person should be in line with how they get to their actual ambition, not how they execute their starter fund. I think what you see in new firms today is a big ambition. They want to start with something small and get bigger and do something different really quickly. What's lovely about what we do here is that this is who we are. This is who we've always been. We are an early-stage firm, we write checks at the very early stage, and we don't have any ambition to do anything else.

Harry Stebbings

To be clear, you did just raise, what, $550 million across two funds? I mean, the—

David Tisch

We scale—

Harry Stebbings

I get you. Yeah. The scale has changed.

David Tisch

Sure. But the investment style is exactly the same. I think we see founders today come to us and say, “You're doing the same thing. You're exactly where you were 10 years ago when I started my last company.” Maybe the check size is different, but as a firm, our DNA, our craft, is oriented towards being there at the very beginning, at the dream stage.

That's what I wake up and get excited about. When you look at new venture firms today, their ambition is to be a multi-stage firm for the most part. That's a very competitive part of the market.

Harry Stebbings

It is. I don't actually think they know what their dream is. I know I sound really old, but one thing I would say to young people is, “Be careful what you wish for, because you might just get it.” The truth is, if you know the people at the multi-stage firms, a lot of the people running them are not happy and wish they were at the smaller firms.

David Tisch

Yeah, but I think there are different form factors of the multi-stage firm. You see Benchmark scaled today, USV scaled today, and the DNA and relationships inside those firms are very different from some of the other scaled firms. I think what Conviction has done is amazing at scale. I think what Ribbit has done is amazing at scale.

Then you go to Thrive. Thrive has created a generational venture firm in a different flavor in a rapid amount of time and challenges the very top of venture. The way they've built that firm is so different from your traditional multi-stage firms. I don't think it's as simple as categorizing every firm the same way. You have to look at each firm individually and at how they've executed.

I think what Daniel and Nat had done was incredible, and what Elad has done is incredible. All those firms I just mentioned are new. In the grand scheme of things, I guess Benchmark and USV are not, but the other ones are new. The speed at which they've gotten to where they've gotten is incredible, and the quality of what they've built is incredible. That was ambitious.

When you look at the new firms today, I think the ones that are great are going to execute well, have real ambition, and make a real space for themselves in this industry. The rest of them are going to go away.

Harry Stebbings

When you think about finding, picking, and winning, if I were to ask you to review yourself one through three, with one being best, two being mediocre, and three being worst, how would you review yourself?

David Tisch

I just think we're mid constantly. No, that's what the kids say. Our obsession at our firm is to see things. We all wake up every day and try to see. I think we see somewhere between 50% and 75% of what we want to see. That's my guess.

David Tisch

It’s hard to know, but we can always be better there. There’s always something out there that we didn’t see that we want to see. Getting in front of people—and finding a way not just to get in front of them, but to have them take you seriously—is what we wake up and obsess over.

When you don’t win, it hurts. It makes you ask, “What could we have done better?” That’s the area in venture where I think you can tactically work to improve. You can try different things and figure out what you can do better, and I think we spend a lot of time on that.

Harry Stebbings

What has that led to? You’ve spent a lot of time on that. What have you changed as a result?

David Tisch

Everything. You have to know what tactics to bring to the fight. That’s reading a room and guessing which relationship-building playbook you want to use. What does a founder want from you? What are they looking for, and how do you convince them that you’re the answer to what they’re looking for?

It really is so founder-dependent. There are certain founders who don’t want to talk a lot. There are certain founders who want transactional help. There are certain founders who want a friend, a set of experiences, or somebody who’s around all the time to bounce things off. It’s a services industry. The win condition, to me, is selling your service to the point where a founder wants it, and that’s complicated, especially in this market.

The picking is the art of this business, and it’s so hard. You can look at our firm from afar and assume we say yes more than other firms. We don’t. We’re hyper-focused on saying yes when we should, but that’s a really, really hard thing to do at the early stage in real time.

I want to tell you I know how to get better at that, or that we can get better at that. And yet there comes a point in your career when you’ve seen enough reps that your taste is your taste. Your butterflies show up, you’re going to say yes. They don’t, you’re going to say no. We think a lot about how to make the right decision and don’t know the tactics to get better at it.

Harry Stebbings

David, how many companies do you meet a week as a firm?

David Tisch

A lot. Fifty to 100.

Harry Stebbings

So people are meeting 20 companies a week.

David Tisch

Yeah, at least.

Harry Stebbings

And then every Monday you come for an IC and you talk about the five best?

David Tisch

Tuesdays and Thursdays.

Harry Stebbings

Twice a week. Okay, different.

David Tisch

We use Mondays for work. We’re agile with our decision-making. I think groupthink is terrible. We don’t vote. Somebody here has to want to do a deal if we’re going to do it. Somebody needs to say, “This is something that I’m excited about, and I think we should do it.”

Decisions start with a human on our side being excited about something. Whether that happens inside or outside our meeting isn’t important. If we get to our meeting and one of my partners is like, “I did a deal yesterday,” great. Equally, if I’m leaning into something and want to talk it through, great. We don’t allow negativity in making early-stage decisions.

Harry Stebbings

What do you mean by that?

David Tisch

If you aren’t the person who has spent time with the founders, you aren’t allowed to be negative about it.

Harry Stebbings

But what if you know something about the market that you feel—

David Tisch

I don’t think anybody knows anything about markets at the early stage. Markets evolve. If you know something about the founders, we’ve probably diligenced that before we’re taking meetings and leaning into something. If there are ethical issues or reputational issues with a founder, I think that’s important to share.

We don’t allow grenades at the early stage. You’re not allowed to throw a grenade on someone else’s deal. Our job is to get to yes. If you name a company at the early stage, I can tell you why it’s going to fail. Any company. Here are the five risk conditions, and here’s why it’s going to fail. It’s the easiest thing to do. If you’ve done this for a year, you can guess why a company’s going to fail.

The memos every firm writes make it very obvious why something isn’t going to work. That’s not the job. And, by the way, on a probability basis, it’s not going to work, because 70%, 90%—whatever the number is—of early-stage companies don’t work. So explaining why something isn’t going to work is incredibly obvious and incredibly irrelevant.

The magic of our business is squinting and seeing why something is going to work. It’s believing in the thing that you see, that the founder sees, that you’re aligned with the founder in seeing is going to work, and saying yes. Our job is to say yes to the right things, not to be fearful of saying yes to the ones that don’t work.

Harry Stebbings

Totally get that and understand that. I always love that Google will just build it, or OpenAI are—

David Tisch

Whatever it is.

Harry Stebbings

Yeah.

David Tisch

But you can’t hire. You don’t know how to hire. You’re not going to get—It’s not big enough. All these things, they’re just not factors for the win. Why is it going to work?

Harry Stebbings

You said that 70% to 90% don’t work. Keith Rabois said before that’s dramatically overestimated, and in fact, if you’re investing in great people, your loss rate—in other words, it actually really not working, being a zero or close to zero—is much lower than people think.

David Tisch

I think at Series A that’s true. I think at seed it’s a real scale of numbers.

Harry Stebbings

You do?

David Tisch

But I think you go one stage ahead and that number is dramatically lower. I also think Keith is a generationally talented investor, and if his loss rate is, I don’t know, a tenth of everybody else’s, that wouldn’t surprise me.

Harry Stebbings

Yeah. Listen, David, I want to do a quick fire. I’ll say a short statement, and you give me your immediate thoughts—

David Tisch

How short?

Harry Stebbings

Because that’s not big. Sixty seconds per one.

David Tisch

Let’s go.

Harry Stebbings

I’m going to set a timer.

David Tisch

All right.

Harry Stebbings

You can choose one seed fund, one Series A, and one growth fund to be an LP in. Which one?

David Tisch

I think Y Combinator has invented the only product in our industry. For all the people who say anything critical about them, it’s probably just rooted in some version of jealousy. I think what they’ve built is a world-class brand, a world-class attractor of great talent, and the best business model in our whole industry. So, seed fund: YC.

Harry Stebbings

Fantastic. Completely agree with you. Series A.

David Tisch

I think there are five to seven equally impressive multistage firms that just continue to find themselves in the best companies. You can choose Benchmark, you can choose Sequoia. I think the machine Andreessen’s built, and what Thrive has done, are impressive. What Lee Fixel does at Addition is fascinating and off the radar in an interesting way, and sometimes it’s a great Series A investor.

I think what Ribbit has built over the years, if you look at what they’ve done, is incredible. And then you have Founders Fund, which operates in its own world and is incredible. Keith Ekosfa has done generational-level investing. I actually don’t think it’s easy to isolate one at Series A—

Harry Stebbings

Oh.

David Tisch

—because you’re looking at this combination, if you put your LP hat on, of fund size, accessing early stage versus growth, and these blended products. I don’t think it’s a black-and-white answer. The two funds that were very narrowly focused on Series A over a historical period were USV and Benchmark.

Harry Stebbings

Mm.

David Tisch

I think they’ve changed their fund size today, but not really the partnership dynamic.

Harry Stebbings

Okay, fine. Yeah, absurd punting there.

David Tisch

Yeah.

Harry Stebbings

Growth—

David Tisch

I weaved in and out of your forced question.

Harry Stebbings

Growth fund. You’ve got one growth fund.

David Tisch

I think Spark Growth comes to mind as an amazing, slightly off-the-radar, unique outlier in decision-making. I think what Meritech did for a while, and what Menlo’s done. These are new names I’m weaving into my answer. I think what Coatue’s doing or Dragoneer’s doing right now is interesting.

Harry Stebbings

You’re a fucking—you’re—

David Tisch

Yeah.

Harry Stebbings

—you’re fucking Switzerland.

David Tisch

I am Switzerland.

Harry Stebbings

Yeah, why? Show us your Toblerone, David. Come on.

David Tisch

But I mean it. There’s a tier. Greenoaks, right? I could easily just say Greenoaks as the answer to your question.

Harry Stebbings

No, because I’m asking you. I want money. Dollar for dollar, where am I going to make the most money?

David Tisch

I think it changes in every market—

Harry Stebbings

No, but I can give you mine. YC, I agree with you on ownership. No one gets the ownership they get from the founders.

David Tisch

But I think YC is the only differentiated product in venture.

Harry Stebbings

And then I think Benchmark for Series A, and then I think Sequoia for Series B and beyond.

David Tisch

So you’re discounting Sequoia’s early-stage investing?

Harry Stebbings

I’m suggesting I would rather be in YC’s than Sequoia’s seed funds, yes.

David Tisch

I think the real answer to your question is that you’re in a period of consolidation in venture, and the best firms are going to continue to compound in every way because they’re going to access the best founders and the best scaled LP capital, and it’s going to turn into the best set of returns. There are going to be haves and have-nots in venture. I think there are probably 20 to 30 names that are competitive, and probably 10 outliers among those 20 to 30.

Harry Stebbings

What was the single most memorable founder meeting in the last 12 months? First founder meeting.

David Tisch

My partner Greg got to spend time with Noah from Instinct early, and I think, for him, that was the mind-blowing initial meeting and conversation. We were lucky enough to be part of that early round.

Harry Stebbings

Woo, baby. Well done.

David Tisch

I think the things we’ve done in the past 12 months aren’t mature enough to talk about yet because they’re coming.

Harry Stebbings

But which founder did you find most mind-blowing, where you left thinking, “Wow”?

David Tisch

I have to be as excited every time I say yes. I don’t operate like that. I operate like this: If something rises above this, you lean in, and if something doesn’t, you lean out. I view my job as a continuum of steadiness in order to make the right decisions.

What satisfies me the most, to this point, is the relationship that comes out of it. We funded this 22-year-old who’s building a single game that’s going to release in 2 months. Level of difficulty, one trillion, right? To win a game business. He’s been thinking about this game for a long, long time. We’re going to see if it hits, and if it does, it’s going to be awesome. But the probability of the market is low. All these factors are negative, but he’s awesome.

Then I met this woman who’s building a really cool piece of hardware that goes in your home. It’s a point solution in a huge market. Everybody has a need for this. But again, the level of difficulty is impossible. Then you meet veteran founders who are building a foundation model for a physical-world application, and you’re like, “Well, that’s crazy, and you guys seem like totally the right people to do this.” Then you have someone in science who’s doing something.

I really do believe you have to be excited about everybody in some form equally. Who do I like hanging out with? I have a consumer mindset. I find consumer founders the most interesting because they’re nuts. They’re going after the biggest, most confusing end user, and I learn from them.

We’re an early investor in a company called Triumph. Spending time with Jake is amazing. I love talking to him. I love hearing about what they’re doing. I think they’ll start making a lot of noise in the coming year and sort of be one of those haves.

Harry Stebbings

David, what are you most excited about in the next 10 years?

David Tisch

I think seeing this play out. Where are we going? Where is the world going? There’s such curious uncertainty right now. That’s what makes this job a special opportunity: You get to meet the people who are going to answer that question and be part of their journey. I don’t know.

Harry Stebbings

What is certain in the next 5 to 10 years?

David Tisch

What should be? Autonomous driving. It irritates me that it’s not here today. It would save lives. The data on autonomous driving says it would save hundreds of thousands of lives worldwide if we just mandated it. But freedom and all these other factors go into holding that back. The technology is a solved thing.

Harry Stebbings

I’m not being mean. The technology isn’t quite a solved thing for ambiguous cities or challenging weather conditions.

David Tisch

It’s pretty solved.

From a safety-profile perspective, it’s pretty solved. It’s not perfect, but it’s pretty solved. If I told you “pretty solved” equals an 80% decrease in the deaths that automobiles cause, that’s pretty solved. I don’t like that, as a society, we don’t adopt future things because we hold on to the wrong establishments.

Harry Stebbings

It’s because incentive design is skewed in a lot of frameworks.

David Tisch

I think modernizing society long-term is the right way to think.

Harry Stebbings

I agree with you, and I think it’s kind of like the roll-up play versus an entirely new-company play. I think it’s much easier to create an incredible AI-first school from nothing than to try and incentivize innovation in stale architectures.

David Tisch

Or we should do both.

Harry Stebbings

You can try both, but it’s much easier to do the first.

David Tisch

Yeah, but just move forward, right? I think the politics, the social dynamics, and the economic dynamics of all the challenges in the world would be best served by practical decision-making rather than charged decision-making. I hope that’s where we find ourselves over time.

If you end up in the age of abundance, I think it’s important to figure out how that benefits everybody and not just a few. I think technology generally is an equalizer and a positive force. Hopefully AI can move in ways that impact health, science, and every industry, such that it benefits a global population in great ways.

Harry Stebbings

I think this was probably the most low-friction conversation we’ve had. There wasn’t a dramatic dip.

David Tisch

Should we fight at the end?

Harry Stebbings

I don’t know. I feel like we should at least try.

David Tisch

We fought over you deciding Benchmark would be the only good VC firm.

Harry Stebbings

It was the most nerdy venture fight. We fought about ownership versus diversification in portfolios. You were like, “All right, guys, calm down.” Dude, I loved chatting with you. Regardless of me being wrong, I have so much respect for the business that you’ve built.

David Tisch

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