2025年LP投向风险投资的方式将如何改变?捐赠基金模式陷入困境了吗?
- OpenAI传闻收购Windsurf,是Jason并购规模框架里的“1%交易”。在他的框架中,市值的10%属于押上全部身家的交易(Adobe/Figma;Instagram和WhatsApp当年各约占Facebook价值的10%),而1%则是“某位SVP说‘我押上我的业务部门’”——一种“你甚至不会注意到”的下注。逻辑是:编程是OpenAI唯一落后于Anthropic的战线,尽管“ChatGPT已经拉开差距。你追不上……你永远追不上那部分收入”。Rory并不确信交易会完成,但即便最终告吹——“强大的企业意图已经被宣示”,OpenAI办公室外的编程应用队伍“会绕过整整一个街区”。
- 叙事已经从模型就是一切,演变为应用只是AI套壳、模型终将商品化,再到“模型的市值如此之高,以至于它们可以买下应用”。Jason的结论是:“没人知道任何事”,这也正是为什么Altman的“行动偏好”是对的——“最后会是PowerPoint,还是Excite@Home?……不出手就等同于输。”
- PMF如今可能在90天内导向一项30亿美元的决策。90天前,Windsurf“几乎不存在”,只是一个名为Codium的Chrome插件;Cursor和Bolt也都曾濒临死亡。一旦产品找到市场契合,就可能在90天内从“这家公司活不下来”跳到拒绝30亿美元报价——因为100%的早期采用者都已经在市场上,而且产品每月只要20美元(“它们让普通B2B产品看起来简直像是在抢钱”)。Jason通过与Benioff的谈话补充:现在仍处于早期,90%的企业“只是在玩ServiceNow”。
- Seed轮正遭遇结构性挤压。Harry告诉一家大型LP,他“不会碰”任何一家旧金山Seed基金管理人,因为多阶段基金的Seed产品“太好、太高效”,资本成本又如此低,“他们在Seed阶段正在碾压所有人”。即便Green Oaks的胜利——领投Windsurf Seed轮,稀释后仍约持有10%——也说明了压力所在。在Insight/Wiz的例子中,据报道带来的5亿至6亿美元回报,不到一只15亿至30亿美元基金的三分之一。Jason表示,随着Seed轮持股从15%压缩至10%,基金规模却翻倍,“一项10亿美元的退出,如今还能让基金回本吗?……我甚至觉得不能。”
- 没有增长率的收入倍数是“一道不完整、根本不值得讨论的方程式”(Jason转述合伙人Andy的话)。100倍收入倍数若对应3至4倍增长和“很强的增长持续性”,就能降低风险;但100倍对应不足2倍且正在放缓的增长,“你会惨到头疼”。2021年的惨剧在于为增长付了钱,却没有得到增长;Harry现场举的例子——700万美元收入对应7亿美元估值——也只有再有一个出色年份才说得通。
- 捐赠基金模式正在其思想发源地Yale承压。据报道,Yale正在进行约60亿美元的二级出售,Rory将其比作“Vanguard宣布主动管理才是正确道路”。规律是:压力叠加外生冲击——“1973年是石油危机,2025年是Trump危机”。Mayur的判断是,风险投资在捐赠基金里“只是四舍五入……只是增味剂”;真正的压力来自PE,其配置规模是风险投资的5至10倍,却没有流动性,而Harry震惊地发现,至少5家知名捐赠基金将30%以上资产配置在私募资产中。
- 明星投资人还会不断分拆出去。Jason说:“如果你在风投里手感火热,却不是公司负责人,我第二天就会离开。”新公司让你可以“像火箭分离级段一样把那件事切下来”——连同你自己的历史战绩一起切走。但Rory警告,2025至2026年是募资极其残酷的年份:“你可以想买一辆Ferrari……但如果你没钱,就买不起Ferrari。”
- Jason的信念规则——看准就投。“任何一笔你有100%把握能做到5倍回报的交易,都应该做”,不论持股比例还是估值——这条规则因Harry坦承曾以2500万美元估值放弃11 Labs 1%股份而更加刺眼;如今11 Labs估值已达30亿美元,足以让他那只2500万美元的基金实现回本。Rory的限定是,只有单人决策的机构才能打破常规——“奥马哈那个不听任何人意见的人,是全球最富有的人”;而由同侪组成的团队一旦破例一次,“就等于对所有人都破例了”。
1. Windsurf 30亿美元:传闻中的1%下注
- Jason根据自己在大科技公司担任VP时形成的并购规模框架判断:市值的10%是押上全部身家的交易——Adobe/Figma,以及Instagram和WhatsApp,都触及Facebook价值的“神奇数字”10%;而“1%就像一笔SVP级别的交易。这是某位SVP说‘我押上我的业务部门’”。OpenAI相较Anthropic弱在哪里?“就在编程。这是它唯一薄弱的领域”——而“ChatGPT已经拉开差距……你永远追不上那部分收入”。因此,用1%去追赶:“你甚至不会注意到这1%。”
- Jason把视角拉远:OpenAI市值3000亿美元,目标是成为3至4家2万亿美元公司之一,那么拥有一个重大使用场景是合理的。没有人能提前看清的证据是:共识在大约一年内从“模型就是一切,应用只是AI套壳”,演变到“模型是商品”,再到“模型的市值如此之高,以至于它们可以买下应用”。“没人知道任何事。”他远距离欣赏Altman的一点,是“行动偏好”:直接聊天,打勾;编程,嗯;客户成功,之后再说。
- 历史给出了两种结局:微软在80年代初花“几千万美元”买下后来成为Office的那些要素——“谁在乎”;而Excite@Home则是“一笔蠢得像石头一样的交易”。“最后会是PowerPoint,还是Excite@Home?这就是他们参与这场游戏的原因。但不出手就等同于输。”
- Rory不确信交易会发生,Jason则反驳说Cursor并非不可收购:Altman“可以花10%——300亿美元”,这是上一轮融资金额的3倍——“我保证,参与100亿美元那轮融资的VC会很快接受3倍回报”。Rory说,即便Windsurf交易告吹,“强大的企业意图已经被宣示”……OpenAI办公室外其他编程应用的队伍会绕过整整一个街区。
2. 平台现在可以和平共处,之后是10年苦战
- Jason认为,收购方没必要采取“残酷的Salesforce—Oracle战略”。推出“由OpenAI驱动的Windsurf”,配置1000名工程师;但“如果你想用Cursor,想用Lovable……我们依然欢迎你”——让不同团队各自运营,由市场决定胜负。
- Rory的反驳值得保留:短期可以,但“最终会有一种把你磨垮的因素”——PC大战持续20年后,只有Adobe、Quicken和一些安全软件还能在微软之外大规模独立销售生产力软件。“如果你是独立公司,这会是一场漫长的10年苦战。”
3. Seed基金正在被碾压——即便赢家的账也勉强成立
- Harry从资本结构表得到的结论是:Green Oaks领投Windsurf的Seed轮,并在A轮继续加注。一家巨型LP请他推荐值得支持的旧金山Seed管理人时,他的回答是:“我不会碰。多阶段基金在Seed阶段的产品太好、太高效,资本成本又太低,所以他们正在Seed阶段碾压所有人。”
- 残酷的算术是:Green Oaks的基金规模为15亿至30亿美元,稀释后持有约10%。在另一个Insight/Wiz的例子中,据报道带来的5亿至6亿美元回报,即便按较低的数字计算,也不到基金规模的三分之一。要做到5倍回报,每只基金只需要“15个Windsurf”。Rory拒绝接受这种系统性判断——这是“一位人脉极广的投资人做出了极其出色的选择”,而且“我干这行30年了。所有人最后都会兑现支票”。
- Jason担心的是结构性变化:Seed轮持股从15%(12.5%加2.5%的天使份额)压缩到10%(7.5%加2.5%),Seed基金规模却翻倍——这是“一组不断叠加的风险压力”。过去的说法是,一项10亿美元的退出足以让基金回本;“我不认为这对很多Seed管理人仍然成立……我甚至觉得它无法让基金回本。”
- Rory给出了一个平衡视角:“每个人都在看着别人的位置,想着我的位置很难,天哪,他们的位置看起来真轻松……秘密是,到处都难。”没有人还留在自己的泳道里。Jason补充引用Barton Biggs的话:“没有哪门生意好到足以抵御过量资本的破坏。”
4. 100倍回来了——但没有增长率毫无意义
- Harry刚从一次投资委员会会议上出来,会议讨论的是一家收入700万美元、估值却达7亿美元的公司——“我们又回来了,是吧?”Jason此前称Harry虚伪,因为他总是支付最高倍数;但Harry的合伙人Andy“拒绝在对方同时给出增长率之前讨论收入倍数。这是一道不完整、根本不值得讨论的方程式”。这里的远期倍数约为33倍,意味着收入正在做到3倍增长。
- 机制是这样的:风投起点是无限倍数,最终一切都会变成5至6倍收入、对应20%增长——“你只能祈祷增长率足够长时间保持在高位,在与公开市场交汇之前把倍数风险降下来”。100倍收入倍数若对应3至4倍增长和“很强的增长持续性”,就能脱离风险区;100倍若对应不足2倍且还在下滑的增长,“你会惨到头疼”。2021年的惨剧是:“人们以100倍的价格为增长率买单,结果却没有得到增长。”
- SaaS的黄金十年之所以成立,是因为销售和营销投入到收入产出的路径可预测,收入又有黏性——“投入资本,长进倍数”。Jason年轻合伙人的潜台词是:“你们这些傻瓜,市场容易的时候赚钱……现在很难,兄弟。”他的让步是:“他们说得对。”
- Bryce(OATV)的疑问是:如果AI让公司变得更便宜,为什么Seed轮融资规模反而前所未有地大?Mayur说,VC“喜欢不需要他们钱的公司”(Accel的天才之处,就是持有自力更生的Atlassian 20%至30%),而创始人“对天价完全不敏感”。他的规则是:“如果你不确定自己会IPO,就把估值停在1亿美元。”但年轻人“看不到以30亿美元、100亿美元融资有什么风险”。Mayur说:“我们想投资本高效的公司,却用资本低效的方式去投。这是一个悖论,但事实就是如此。”
5. PMF如今可以快速导向30亿美元
- “90天前,Windsurf几乎不存在——它只是一个名为Codium的Chrome插件。”Cursor差点死掉,Bolt也差点死掉。Rory的框架是,“在森林里散步的阶段”长短不确定——可能是6个月,也可能是5年,Seed资金为这段旅程提供融资;但过去SaaS会锁定在三倍、三倍、两倍、两倍的增长轨迹上,如今你可以在90天内从“这家公司活不下来”跳到“天啊,我觉得我要拒绝30亿美元”。
- 赌桌上的赔率之所以改变,是因为“AI热潮比其他所有热潮加在一起还大”。互联网出现两年后,Krugman还在问它是否重要;AI出现两年后,“每家公司都在说,见鬼,我得在这里做点什么”——没有人会告诉董事会:“AI确实重要,但我有点担心。”
- Jason刚与Marc Benioff叙旧,Benioff说:“我得告诉你,对其他人来说现在还太早。”100%的早期采用者已经进入市场,但“90%的企业甚至还没到那里。他们只是在玩ServiceNow。”而且价格很低:Windsurf每月20美元,而让Atlassian参与进来光是接触成本就约2万美元——“这些产品让普通B2B看起来简直像是在抢钱……我觉得事情没有听上去那么疯狂。”
6. 明星投资人离开:分拆逻辑及其有效期
- 谈到Bucky离开KP,Jason结合自己的经历说:“如果你在风投里手感火热,却不是公司负责人,我第二天就会离开。”Tomasz Tunguz(前Redpoint,如今独自管理接近10亿美元的基金)告诉他,自己本应更早离开——相比“年薪40万美元到100万美元,再等22年拿到部分carry……谁会留下?”
- Rory了解Jason,所以修正道:“删掉这句话的前半段。如果我不是公司负责人,我就会离开。有些人就是想经营这家公司。”领导层的责任具有向心力:“如果你不以人类可能达到的最快速度把他们纳入核心圈,你就是个蠢货。”经营良好的公司一定会确保明星投资人得到晋升、获得分成;“如果我们没做到,那就该感到羞耻。”
- Rory认为现在之所以出现分拆,是因为连续5至6年的资产减记让初级投资人“只是在填别人挖的坑”;LP则采取哑铃策略——“2亿美元投进巨型基金,再给Tomasz 2000万美元。我感觉很好。”还有一个未明说的好处:新公司可以“像火箭分离级段一样”切断你的历史战绩。Fred Wilson在互联网泡沫崩盘时于Flatiron“极其不成功”,但后来做了新业务,从第一天起就大获成功。
- 有效期也在倒计时:LP对新基金的兴趣“长期以来从未如此低迷”——捐赠基金撤资是真实存在的,“罚款要来了……免税资格也面临风险”。Rory预计未来1至2年会出现“一点抱紧救生艇”的情绪:“你可以想买一辆Ferrari……但如果你没钱买,就买不起Ferrari。”
7. Yale出售资产,考验捐赠基金模式
- Yale是“捐赠基金模式的思想教父”;Rory 20年前读过Swensen的书,认为那是定论。据报道,Yale正在二级市场出售约60亿美元资产。Rory的类比是:“这就像Vanguard说,我们一直在考虑,主动管理才是正确道路。”他给出的严重程度阶梯是:第一,只是需要现金,之前“误判了自己能承受多少流动性不足”;第二,17%的回报其实只有13%至15%——“我承担了风险,却没有得到相应回报”;第三,也是灾难性的:“我真的需要那笔该死的钱。”
- 外生触发因素是:“1973年是石油危机,2025年是Trump危机。”如果你是某所常春藤大学的CFO,眼看30%至40%的收入消失,任何出售非流动资产的人都会被赶出办公室:“滚出去……我现在想的是债券,老兄。指数基金。随时可以动用的现金。”
- Mayur根据早于Trump事件的LP谈话给出了两部分判断:所有人的“现金规划都错了”——大家可以接受账面回报,却没人模拟流动性干涸会持续这么久。而问题不在风投:“风投在大多数捐赠基金里只是四舍五入……只是增味剂。”PE的配置规模是风投的5至10倍,而相关交易在2至3年内并不会上市,“这是大一个数量级的问题”。
- Harry在9个月前募资时,震惊地发现至少5家知名捐赠基金将30%以上资产配置在私募资产中——他原本以为是6%至10%。Rory认为,这对拥有数百年历史的机构并不奇怪:Bologna、Oxford、Cambridge是“除教廷之外世界上存续时间最长的机构”,每年分配约3%,只是“没有为世界可能彻底改变的情况做好规划”。Harry不打算救他们:“他们招惹了熊……这不是我的问题。”但作为归化公民,且妻子曾提醒他不要被“单独点名给总统”,Harry又“远不止略表同情”:外国学生每年支付6万至7万美元,是“这个国家拥有的最佳产品之一。我不明白,为什么杀掉这只特定的下金蛋的鹅会是个好主意”。
8. AI并购整合:“他们不是因为你而选择你”
- Mayur“略持怀疑态度”,并带着自己曾经成功的案例开场:SpeechWorks后来变成Nuance,2005年至2015年的医疗转录业务,是通过收购“糟糕的小型夫妻店转录公司,再注入AI让它运转起来”做大的。“但——这就是我的保留意见——我觉得这是个糟糕的模式。”
- 机制是:你买来的客户“并不是你自己挑的……他们不是因为你的AI而选择你,因为当初他们选择你时,你还没有AI”。其中可能只有10家里的3至4家能转成纯软件客户;其余客户会流失或拖累业务,你也不会形成开发新交易的能力,最终堆积起只能享受低倍数估值的服务收入。Jason说,这在AI出现前就存在——被高估的公司一直会廉价买入传统资产——“多数情况下,这就是金融工程”。
- Mayur用一个正在发生的案例反驳:他投资的增长最快的公司之一,通过并购房地产管理业务并加入AI工具,在2年内实现收入从0增长到3000万美元;客户“几乎完全一致”,没有模糊地带,利润率在6周内从5%升至40%。Rory承认,关键句是“所有客户完全相同,而且业务全部针对你的技术进行了调校”;但像BPO整合这样的广撒网模式,“可能比你想的难得多”。
9. 无人关注的地方——以及漏掉竞争对手的致命错误
- “所有玄学式的领域都已经挤满了人”——火箭、国防、医疗。Rory的合伙人给出了逆向建议:“所有人都在逃离消费领域。也许你应该在那里花点时间。”Rory认为有两个方向:真正棘手的企业级问题——“不会有那100个住在旧金山、想打造下一个ServiceNow的年轻人”;以及仍未被充分投资的垂直SaaS:除了法律和销售工具之外,“你会看到5个竞争对手,但不会看到500个”。
- 拥挤是真实存在的:Harry发帖说,5年前每笔交易只有2至3个竞争对手,如今已经是10至15个;当天一次关于L&D/GenAI安全工具的投资委员会市场地图让他震惊。Rory说,LMS在AI出现前就已经过度拥挤,“中等规模TAM对应太多供应商——这是最糟糕的投资领域。”
- Rory不会假装自己在签Term Sheet前见过每个玩家,但他给出的尽调标准是:通过“丛林电报”和各种推荐,了解整个竞争版图以及各家公司经营得如何。“最致命的错误……是你快进12个月,发现第一大竞争对手竟然是一个你从未听说过的人。到了那一步,你应该在董事会桌前进行仪式性自杀,因为你把事情搞砸了。”
- 市场结构上,消费领域更偏向赢家通吃;企业应用则更偏向寡头市场——HubSpot和Salesforce都赢得了CRM市场(Salesforce早期还是HubSpot的投资者),因为细分市场存在真正的复杂性;基础设施更接近赢家通吃,因为“你不需要为医疗和银行分别配置一套路由器”。Jason实现10亿美元退出的项目,全部位于“竞争极其残酷”的寡头市场。
10. 100%确信能做到5倍的规则——谁有资格使用它
- 先说职业生涯中的诚实:Rory追问后,Jason说,真正以“分配到手现金”计算、回报10倍的交易,“只有3笔,也许4笔”。Rory说:“要做到4笔实在太难了……很多人一笔都没有。”Jason表示,他更为自己在2004年和2005至2006年做到的2倍和3倍回报感到自豪,而不是那些“顺着21世纪泡沫驶入、让我赚到巨额财富”的10倍交易。
- Rory谈到信心危机:“一直都有。最近的一次,就是今天。”他的前5笔交易里,有4笔他都以为会亏钱;1995年连续3年几乎无法入睡。他的纪律是,永远不要说“我当时很厉害,所以事情会自己解决”——而要问“按照今天的局面,我是否正确地参与了这场游戏?”他最近的错误都源于跳过了一个步骤:“跳过一个步骤,它就会反过来狠狠咬你。”
- Harry坦承,11 Labs曾以2500万美元估值向他提供1%股份,相对于他2500万美元的基金而言,他因为持股比例问题放弃了;如今公司价值30亿美元,“一笔交易就能让基金回本”。Jason由此提出规则:“任何一笔你有100%把握能做到5倍回报的交易,都应该做”,不论持股比例还是估值。“你永远不会后悔这笔确定性极高的5倍交易。”Rory把它翻译成工程语言:“你的准确度不会高于最不准确的那个变量。”有根据的信念比价格争论更重要;当你知道“这就是趋势”(他自己的判断是每个应用最终都会被重写成SaaS)时,“找到办法将这笔下注变现,本来就是你的工作”。
- 机构层面的限定是:例外会腐蚀同侪团队型机构——“如果你开始破例一次,那就等于对所有人都破例了”。这也是为什么高方差机构往往“由单一领导人主导”:“奥马哈那个不听任何人意见的人,是全球最富有的人。”在一个人人地位大致相等、拥有7名出资人的团队里,他们会坚持战略;真正的痛苦不是错过禁区外的海尔玛丽球,而是错过——更糟的是拒绝——甜蜜区内的5至10倍机会。
11. Jason与Mayur:增长筛选器、再来一个Wiz,以及一名AI助理
- Rory离开后,Harry提到湾区的82位科技亿万富翁(可能来自Henley & Partners)以及不断上升的数量。Jason曾在疫情期间沉迷于南加州的海滩生活,但如今他说:“这里的人才密度。”昨天一位新一代科技亿万富翁给他发了私信,明天将在市中心见面——“如果我不在这里,这种事根本不会发生。”“旧金山彻底回来了。”
- Mayur的筛选标准与众不同:他一生只做过一次竞争尽调(第一笔交易Pipedrive),此后“再也没有”做过,因为他只投“前0.1%的增长”加上自己信任的创始人:Talkdesk在5个季度内从1增长到15,Algolia连续2年每月增长20%。增长和S级CTO是他绝不让步的条件(“否则我就走”);竞争则完全可以让步(“非常宽松……这是我彻底放弃的那一栏”),教育背景也不在乎(“你高中读什么我不在乎”)。他在“100%的情况下”第一次见面前就知道自己想投资,而且从未遇到过一个有激情、增长离群的创始人最后却很无聊。
- 背后的商业模式是:Mayur只想要“一次巨大无比的胜利”——“我想要的只是再来一个Wiz”,是真正的80亿美元结果,而不是纸面上虚假的80亿美元。Owner是他支持过的竞争最激烈的市场;反面教材是Olo——“在SMB市场做企业级业务……15年做到10亿美元,苦战惨烈”——因为B2B的消费端很小众(即便Shopify来自大品牌的收入也只有25%)。
- 如今他的交易流由机器辅助:AI审阅传入的融资材料,将增长和TAM与其投资组合进行基准比较,说明他的出资和持股参数,并在指标达到触发条件时提醒他——“比助理更好……而且AI不会评判你”。增长阶段则是另一种尽调方式:Meritech曾在一笔共同交易中进行约100次客户访谈——这是“增长基金要拿到一次会面的入场券”;而Mayur只访谈了2个客户,就在Term Sheet之后继续推进。
Guys, thank you so much for joining me again. I was inundated with messages from my LPs, from LPs that I don't have, asking to invest in funds. Thank you so much for that, saying how much they loved our prior conversation. So, both of you, thank you for joining me again.
Guest
I'm not here to help you, dude. I might just crash out now, but okay, we'll go with it for now.
1. Breaking Down the $3BN Windsurf Acquisition
Guys, I'm going to kick off with the topics I think we have to discuss first. Windsurf's $3 billion acquisition broke the news and was incredibly top of funnel for everyone. How do we think about this? How did you guys read it?
2. Why If You Can Guarantee 5x, You Should Always Do the Deal
Guest
The first thing you do as a venture investor is go, "Bummed you're not in it." Let's be honest. It's like an IPO prospectus: the first thing you do is look at the ownership page and go, "Damn." That's the first response. You have to get over that. It takes a little therapy, and then you go, "What does it all mean?"
Stepping back, first of all, it hasn't happened yet, as I understand it. It's been rumored, but TBD. But it makes sense. If you're OpenAI and you're looking at what you're doing here, there are 2 or 3 huge use cases for your product, and you probably want to be relevant in those cases. One of them is obviously one of the most visible: coding, and picking up something in the space. For 1% of your market cap, it's probably a sensible bet. So, that was the big-picture response.
Now, you can get into: should they have bought Cursor? Did they try and buy Cursor? Are there a whole bunch of others? Then we can come back to the "Is it defensible?" argument, which I'll come back to in a second. But zooming out a million miles, it totally makes sense. When you're running a $300 billion market-cap thing that's predicated on a bunch of different end-use cases, getting closer ownership of one of those big use cases makes sense.
3. Why Sam Altman is Playing a Master Game
Guest 2
Jason, I'm not convinced this deal will happen. I think Windsurf is pretty epic. I think Varun's a great CEO, but we don't know, right? We don't know if it'll happen. Maybe, Harry, you're closer to the pulse of anything on planet Earth, so you may know, but I'm honestly not sure the deal will happen.
The learning is that 1% is really interesting. I'll tell you what I learned being a VP at a big tech company. There were different levels of deals, and 10% is bet-the-farm. That's like Adobe buying Figma. That wasn't the end of Adobe, but it's a big deal. Instagram was 10% of Facebook. WhatsApp—what's the magic number? 10% of Facebook's value.
This is not just an SVP deal. This is the CEO saying, "I'm betting the farm." At 10%, you don't lose your job, but it's betting the farm. 1% is like an SVP deal. This is an SVP saying, "I'm betting my BU."
So, my guess is, whoever is at OpenAI—and where is OpenAI slightly weak compared to Anthropic? It's in coding. I mean, OpenAI's ChatGPT has pulled away. You cannot catch it, no matter what anybody says. You will never catch that revenue. And Anthropic's even given up there, right? But they own this coding—not just the developer, but the coding.
And so, 1% of your market cap to catch up. You won't even notice 1%. The VP may get fired if it doesn't work out; it's possible. But you really have to see, when companies stall, M&A bets are very different. But when they're on the growth path, these 10% and 1% thresholds are the bets you have to make.
Guest
The clock's ticking, right? My analysis honestly was, you either had to cede the market entirely or make this acquisition. They had to catch up with Anthropic, who were so far ahead in terms of that developer community and advocacy. And so they had to. I think, bluntly, they couldn't buy Cursor. They just raised a new round. It was too expensive, and I don't think they would have sold.
Guest 2
Well, you can. Sam Altman doesn't have any shares. I don't know whether he's the founder or not. It's a little confusing, but he can spend 10%. He can spend $30 billion, right?
Guest
Interestingly, $30 billion is 10%, going to Rory's point. And it's 3x the last round. So, you can—I guarantee you the VCs at the $10 billion round will take a quick 3x. But would you buy it at $30 billion? As I'm saying, he can. I'm saying it could. I don't believe it was unbuyable. I do not believe that, for $30 billion, it was unpurchasable.
It's possible. We've all seen deals like—Rory can share a few crazy stories of folks that turned away $8 billion, the Wiz deals. But even Wiz, it was just a game in the end, wasn't it? It was just a game to hit the number and to avoid antitrust, and to avoid Biden antitrust.
I think the zoom-out thing here is this: we all operate on 1 order of magnitude, and it's very hard to imagine what life is like 2 orders of magnitude further up. But companies exist 2 orders of magnitude further up. I mean, $3 billion is a home-run venture deal, right? But these guys have a market cap of $300 billion. They're playing for 1 of the 3 or 4 companies on the planet that have a $2 trillion market cap. So, you do what it takes to make that happen, right?
There's a period in every market where it's exploding. You really don't know how things are going to end up, and it's actually very smart and savvy to make some bets just in case it turns out that way. No one even remembers, to the nearest basis point, how much dilution Microsoft took to buy the elements that became Microsoft Office. I remember they bought something that was like PowerPoint. I think they bought a word processor. I can barely remember. I was around then, but it was the early '80s—tens of millions, I think, for tens of millions. In the end, who cares? Got it.
Fast-forward
an example that didn't work was Excite@Home, a public search company. The big idea was, "Oh my God, you've got to combine search and literally the underlying piping. Let's combine with @Home, the cable infrastructure company." It turned out to be a deal as dumb as rocks. But what you recognize at the point in time when everything's happening so fast and nobody really knows is that you're probably better off making some bets.
If you think about this particular bet, and if you just look at the scope of the chatter—and I don't love chatter—the evolution of the story went from, "The models are everything. All these apps are just AI wrappers." That was conventional wisdom a year ago—an infinite amount of time, but just a year—to, "Oh my God, models are commodities, and AI apps are all it's going to be," to, "Oh my God, now the third iteration: the models have such market cap, they can buy the apps."
What you recognize here is something I said last week: no one knows nothing. The thing I admire about Altman from a distance—I don't know the guy—is a bias to action. You sit there and go: there are 2 or 3 massive use cases for AI. One of them is direct chat. Tick. Done. The second one is coding. Hmm. The third one is customer success. TBD later. You're just moving down the to-do list.
I think doing something makes sense here. And you can't unsee it now, right? Even if this—to your point on Wiz—even if this deal doesn't get done, the mighty corporate intent has been stated: we need to own 1 of those things. If they don't do Windsurf now, the line of other coding apps outside the OpenAI office is going to go around the freaking block, and at some point someone is going to buy something.
Will it work? Again, who knows? Will it be PowerPoint, or will it be Excite@Home? That's, as they say, why they play the game. But not making a move is akin to losing.
Another thing that maybe people miss a little bit on M&A is you don't have to—if OpenAI does buy Windsurf—you don't have to do the brutal Salesforce-Oracle strategy and say it's us or nothing. You can build a platform and let the customers decide. You really can.
You can say, "Listen, this is now Windsurf powered by OpenAI. If this is the best, we're going to put 1,000 engineers on this, but if you want to use Cursor, if you want to use Lovable, if you want to use any other system, we still love you." You don't have to overfavor your platform. You do not have to.
I think OpenAI—my guess is they'd handle it very well, right? They'd do both. A lot of companies that do this have different teams, right? They just let the market decide. It doesn't have to be ruthless. If you have a platform, you can actually seed them both. It does happen.
And the best example of that is obviously Microsoft, where they had the operating system, they had a dominant set of apps, but there were other apps out there.
Guest 2
Jason, one thing I would disagree with you on is what you say: you don't have to be ruthless. You don't have to be ruthless in the short term, but one of the things you see is, in the end, there is a grinding-you-down element to it, right? After 20 years of the PC wars, there were really only 2 or 3 companies at scale that were selling apps—personal productivity apps—independent of Microsoft. You had Adobe, you had Quicken, and maybe some of the security apps.
Guest
So, I agree with you. They can definitely, if they buy this and favor it, force everyone else to use their operating system because it’s one of the two things out there. But it’ll be a long, 10-year grind if you’re the independent, as they can make it better and better.
4. Why Multi-Stage Funds are Destroying Seed Managers
As a venture nerd, my takeaway was going through the cap table and seeing who did the first rounds. And what do you see? Sequoia, NEA, Greenoaks, and Neil Mehta. It brought me to something that I was just talking to a massive LP about today.
They said, “Harry, tell me a seed manager in San Francisco to back. Give me a seed manager.” And I said, “I wouldn’t touch it. I wouldn’t touch it.” The multi-stage fund product at seed is so good and so efficient, and their cost of capital is so low, that they’re just crushing everyone at seed.
And this, for me, is another example of it: Greenoaks leading the seed, doubling down on the A. I think all of the multi-stage firms are pushing out the seed firms more than ever, and I think this is a great example of it.
Guest 2
How big is that fund, Harry?
That Greenoaks fund is between $1.5 billion and $3 billion. I know it’s a big range, but they own 10% with dilution.
Guest 2
Going to your point last time of Insight and Wiz, even if they own 15%, how much of the fund does it return? It reportedly returned between $500 million and $600 million, which is less than a third, even on the smaller end. Man, venture is brutal.
Less than a third. So, you need to do a 5x fund. How many Windsurfs do you need? Help me do the math.
Just 15. Just 15. 15 per fund.
Guest 2
Yeah, but, you know, it’s still been my experience that you’ll still cash the check for the first $500 million and smile. I always say that to people when they say, “Oh, it’s only a 3x,” or, “It’s only a 5x.” I’ve been doing this for 30 years. Everyone cashes the check, right?
But going back to that, I’ve got to say, go back to the Greenoaks comment. I’m not sure it says something systemic about seed versus non-seed. I just think it says extraordinarily good picking from a very connected investor, most of whose stuff is working really well at a much higher level. To go from later-stage deals to reach down into the early stage and apparently pick a winner like that, all credit to him. I’ve just got to say: great success. Go team.
Yeah. The only thing that counts is winning, and no one gives a damn how you do it. Well done.
I do think your point about the squeezed white space for seed funds is a good one. If nothing else, it pushes ownership down right at a time when seed funds are larger. Going to Rory’s point last time about risk, I think it increases the risk for seed funds.
When this multi-stage thing starts to get perfected, like on a Windsurf, if you’re scraping for 2% to 3% as a seed manager instead of 12%, and your fund has doubled in size, the outcomes have to be double. It’s a compounding set of risk pressures on seed.
For seed managers, can a billion-dollar outcome even return the fund anymore? That’s the old line for seed, right? A billion-dollar outcome can return the fund. I don’t think it’s true of a lot of seed managers anymore. I don’t think 1 billion-dollar outcome, let alone doing 3x net, can return the fund. That’s a big challenge for seed if a unicorn can’t return the fund.
Guest 2
Yeah. No, funny, I was reflecting on our conversation last week and, Jason, your comments on seed. I was laughing about it. Your quote on seed for SaaStr is that one of the things I’ve internalized is: everyone is looking at everyone else’s spot and going, “My spot is hard. My God, theirs looks easy.” We all do it.
The dirty little secret is it’s hard everywhere. There’s a lot of capital and a small number of outcomes. It’s just really hard to make money because of the amount of capital in the business. I don’t know if structurally seed is risk-adjusted less attractive than A or B, which we play, or than late stage, where we normally would play, or whatever. I just think every stage is wrestling.
The proof of that is everyone is drifting into the other stages and saying, “Oh my God, I need to do that to do my thing.” It’s just a very messed-up world at the moment, and no one’s staying in their swim lanes. I think a lot of it is the super-big funds doing everything, which, as full-stack providers, kind of make everyone question what they’re doing. We’ll see over time.
The one thing that I really see, though, being at seed and A, is a lot more dilution sensitivity at seed. Very often today, the whole round is 10%, and we’re able to do 7.5%, with 2.5% for angels, whereas before it was 15%, with 12.5% and 2.5%. I’ve really seen that compression from 15% to 10% on the seed rounds.
Guest
You can afford to be dilution-sensitive as an entrepreneur if you can get cheap capital, right? You can only be as sensitive as the other side will let you. Dilution-sensitive is another way of saying, “Dude, I have 3 more people lining up down the street to give me a better term sheet. So, you’re only taking 10%, and if you don’t like it, shove it. I’ve got more money.”
It’s a lot easier to get better ownership when there’s just less capital, right? Barton Biggs used to have this saying: “There’s no business so good that excess capital can’t ruin it.” And here we are.
I mean, speaking of excess capital, I was with the team today. We literally just came out of an investment meeting, and one company that we were looking at has been doing $7 million in revenue, and it’s been valued at $700 million by some of the big funds. I said, “Wow, we’re back, huh? Return of the 100x?”
What’s the forward multiple, though? I think 100x was always a misnomer. I don’t know—maybe Rory would disagree—but I think when we look at forward multiples, it’s a better way to think about this, right?
Guest
Totally. The forward multiple is about 33x, which means it’s 3xing.
Let’s start with the very basic point, and I’m going to say something here: you’re a hypocrite. I’ll tell you why I say that. Me, not Harry—I’m the hypocrite. I’m calling Harry a hypocrite because you pay the highest investment multiple.
The truth is this: the entire venture business starts off with an infinite revenue multiple and gradually comes down. Multiples go down over time as growth rates decelerate. What you’re trying to do is hope to God that the growth rate stays higher long enough to de-risk the multiple before you intersect the public markets. In the end, everything trades at 5 or 6 times revenues if you’re growing at 20%.
You’ve done deals—I mean, your last seed deal, if it’s doing half a million bucks and you’re paying $30 million pre, $50 million, whatever it is, it’s 50x or 100x, right? So, the real question is, first of all, it’s stage-dependent. And then the second thing is, Jason asked the right question: it’s growth-dependent.
My partner Andy says, “We’ll refuse to have a conversation about revenue multiple unless you state the growth rate also.” He’s like, “It’s an incomplete equation, not worthy of discussion.”
When you say 100x, growing at 3 or 4 times, with high-growth persistence—which is a term we coined for being likely to stay growing at that rate in 2 years—you’re out of the risk zone, right? A 100x multiple, if that growth rate is sub-2x and starts to decline, you’re so screwed your head will hurt. It’s situation-dependent.
So, taking that and going back to 2021, I think what happened in 2021 is that a lot of people paid up for growth rates at 100x and then didn’t get the growth. That’s a fiasco, right?
This time, it boils down to people paying up for growth again. Will they get the growth? Will that $7 million become $20 million or $30 million? If so, and you get just 1 more good year of growth, you’re at 6x or 10x. It’s kind of a scary way to live 2 years of your life, but it’s not impossible, right? If it slows down, you’re screwed.
My challenge goes back to our point earlier, though, which is understanding the sustainability and the transience of product-market fit and the transience of revenue.
Guest
Yes, totally. No, you’re exactly right. If you lean in and it goes away, that’s why those 10 years of SaaS were such a good business. It was predictable because the input of sales and marketing to the output of revenue was predictable, because the revenue was sticky. In retrospect, it was the golden years of just applying capital and growing into the multiple, right?
And if it’s not like that, our younger partners—they don’t say it, but you can see it in their eyes. They’re saying to me, “You idiots, you made money when it was easy. Don’t give me shit now. It’s hard today, brother.” And to some extent, they’re right. I don’t like to admit it, but they’re right.
Today, predicting which of these companies can keep up that growth rate—there’s just much more variety there. When I look at Klaviyo, when I look at UiPath, when I look at ServiceTitan, the list goes on and on of companies that actually took a long time to get to $1 million in ARR. They really went through the idea maze and product maze to get to a good number, being at $1 million in ARR.
My question is: are we in an entirely new world where, today, from day 1, you’re at the start line and you don’t have the 5 years to weave and snake? Or are we still in the same world?
Guest
Well, weren’t they all—? We could go through a history. Weren’t Anysphere, Codeium, whatever Bolt was before—didn’t these all struggle for a year or 2 before they took off? I mean, I know Cursor almost died, right? Bolt almost died, right? And then, finally, it hit for Cursor.
I don't know the whole story of Windsurf. Even Windsurf was Codeium before it, right?
Right. It wasn't even the same. Everyone talks about Windsurf. 90 days ago, Windsurf barely existed. 90 days ago, it was a Chrome plugin called Codeium. Now it's taking down the market leader.
I think the revealed pattern in SaaS land was—I think of it as this: the walk in the woods period is indeterminate. It can be a year, it can be 6 months, it can be 5 years. It doesn't matter. It's up to them, right? You're financing that journey at seed, and as long as they don't run out of money and they want to keep doing it, fine.
Once you lock in, the interesting thing is the trajectories are now different. The SaaS trajectories lock in, and Jason knows it so well: triple, triple, double, double in that steady thing. The weird thing now is, once you lock in, as you say, in 90 days—you go from, maybe, to be fair, a year, 6 months, a year—you go from, “This company is not going to make it,” to, “Oh my God, I think I'm going to turn down $3 billion.” Right? That's what's different about today versus SaaS land.
When you get to product-market fit, the action and the odds at the craps table are pretty wild, right, in a way that just didn't happen in SaaS land? I mean, this is like, crack, instantly to $3 billion. Why? Just tell me, why is that? Is it because the distribution is different, the adoption is different, or the willingness from large enterprises to pay for AI tools is different? Why is it that when you get PMF, it's like crack, instantly to $3 billion in 90 days, in a world where it wasn't before?
Guest
I think it's all of the above, actually. It's a pretty good list. Stuff is working quickly, and people are adopting it quickly, so you have that raw take-up. There's a common consensus that the prize is worth taking, right?
The important thing about AI is that if you compare the PC hype, internet hype, and AI hype, AI hype is bigger than all the other hypes put together in terms of just raw belief that it's all going to matter, right? I mean, 4 years into the internet revolution, Krugman was still doing that. I'm picking on Krugman, which is not fair, because God knows we're going to need international trade economists in today's world. But there was still: Does it matter? Is it all just a bunch of kids? Is it all stupid?
2 years into AI, everyone on the planet and every company is saying, “Shit, I've got to do something here.” Right? So there's a common consensus across the entire knowledge-worker world and the entire corporate world that this shit matters. And when you have that, I don't think you turn up to your board and say, “Well, AI really matters, but I'm a bit nervous, so we're not going to make a big play.” Maybe we'll get someone else to run this operation, right? So I think there's just a willingness to bet big.
I think it's the one thing—you know, Harry, I caught up with Marc Benioff the other day, and about AI, his feedback was, “We have a group that's all in,” right? He had all his logos, Lennar Homes and Singapore Post, and he's like, “But I've got to tell you, it's so early for others. It's so early.”
I thought about that for a minute. What are we seeing happening? This is just my sense, okay? I think what's happening with AI is every early adopter in the world is looking to deploy. Every single person, whether it's an experimentation budget, whether it's a restaurant that actually cares about AI, whether it's the 3 of us—we're in. I'm running our SaaStr AI. I'm running on tools. I'm ready.
From 2021 to 2024, you couldn't get me to look at anything. My life was too busy. So I honestly just think this growth is crazy, but it's a moment in time where every early adopter is in market. 100% of the early adopters are in market.
And that's why I think it's early, because 90% of sales in the enterprise is not even there. They're just playing with ServiceNow, and they're just playing with things. But I just think this growth is happening because a lot of it is self-serve, product-led, easy to deploy, and cheap.
These products—if you don't use much Windsurf, it's $20 a month, dude. This is not high-risk. I mean, you have to put it into production, but this is not $400,000. It's $20. And, yeah, they have an enterprise sales team.
All these products are cheap, guys. These products—my jaw drops at how cheap these products are, and they make regular B2B look like a freaking rip-off. So every early adopter is like, “I can use Higgsfield for $5. I can use Windsurf. Why wouldn't I?” I'm in market, right?
If it was $20,000, which is what a traditional—like, you know what, just to get Atlassian to engage with you is probably $20,000 for the enterprise, right? For some 20-year-old tool. But, man, $20. $20, right?
So I just think every early adopter is in market, and that's why we're seeing growth at the levels we have. I don't think it's as crazy as it sounds. Just instead of 5% being in market, it's 95% of the early adopters.
One of the other investors in Windsurf was Kleiner Perkins. There was surprising news when I saw that Bucky Moore was leaving Kleiner Perkins. Bucky is heralded as one of the successes, and it's just another younger person in venture leaving one of the bigger brand-name firms. I'm intrigued to hear how you thought about it. Jason, why don't we start with you? How did you read this, and what are you seeing in terms of younger people leaving brand-name firms?
Guest
Well, first of all, honestly, I was accidentally an early version of this. If you have a hot hand in venture and you're not running the place, I would leave the next day. That's what I did.
I had the same conversation with Tomasz Tunguz, who just raised something like $700 million. Everyone loves Tomasz, right? I won't share all the conversation, but one of his things was, “I should have done it earlier,” right?
As great as Redpoint is, he's basically a solo GP managing close to $1 billion. Probably better economics than being paid $400,000 to $1 million a year, plus waiting 22 years for some carry. I mean, why? I'm not saying that's what happened with Bucky, but probably if he was going to run the place in the next 5 years, he would have stayed, right? Or whatever the dynamics are.
It's just, if you can raise your own fund today, you would be silly. And I know it's not true at scale. I'm not saying it's true at scale, Rory. But at 90% of VC funds, why would you stay? When I worked for someone else's venture fund, I was told what my salary was. I mean, fuck you. I did 10× in that fund, and you're going to tell me what my salary is? I don't even get to go to the management meetings in a tiny fund. Fuck you, right? I mean, it doesn't—why would anyone stay in those environments?
Rory, listen, you're on the other side of the table. Fascinating. You have amazing young people. Why do they stay, and what would you say to them?
Guest 2
Well, first of all, I'm laughing remembering meeting Jason for the first time. I'm going to say: you said, “If I had a hot hand and I wasn't running the place, I'd leave.” Knowing you as I do, Jason, you can delete the first part of the sentence: “If I'm not running the place, I'll leave.”
Some people just want to run the place. You know that's you, and I totally respect that, right? I'm giving you shit here.
Guest
No, no. Sometimes you just want to be a partner. As a founder, you don't need to run the place. You just want to be a partner, right? A true partner, not a general partner or whatever. You want to be a true partner, right?
Guest 2
That's actually a much more actionable comment. I agree. I think I like your distinction, because I don't think it's as easy as, “Hey, I just want to leave,” because it's nontrivial. There's a bunch of stuff required with raising a fund and all that, and, yes, if you pull it off, it's great.
I think people want to work in an environment where it's fair in the sense that the compensation they get is roughly commensurate with the value they put into it, right? That's hard to do, especially in a business like ours, which has such long lead times and such long proving-out times.
But if you don't build that kind of organization, then you don't have generational stability. You need to do that to have generational stability. So, starting with that comment, because there's a lot in this comment, right, you want to make sure that, in a rational world, everyone's incentivized to stay rather than leave.
Brutally put—and no one ever says this—but the implied statement in this is: the hotter your hand, the more incumbent it is on the leadership of the firm to make sure you're in the circle, not out. I think it's centripetal, where you're pushed in, right?
If you're sitting there as a leader and you've got a hot, talented younger partner and they're killing it, if you're not putting them inside the tent as quickly as humanly possible, you're an idiot, right? So there's a truth. The good thing about that is the system works.
It's polite because venture guys are politer than hedge-fund guys. But in the end, well-run firms make damn sure, in the main, that people who are doing well get promoted and cut in. That's our job. And if we're not doing that, you're right, you'll start to lose good people. Shame on you, right?
So that's the job of, quote, the established side of the table. The specifics are all over the map. I know Bucky, but not as well. I know Mamoon very well.
I remember when Mamoon was a young guy moving on from his first firm. We've all been on both sides of the table, right? I'm not going to comment on specifics, but there's a range of reasons people leave. Sometimes it can be that I'm doing great and I'm not getting the reward I need. Sometimes it can be, I'm doing great and there is no freaking reward because everyone else has lost all the money. So no matter how hard I work in the next 5 years, I'm just digging out of someone else's hole, right?
Do you think we will continue to see spinouts from A-grade firms from young, incredibly promising partners?
Guest 2
Well, I think it's the nature of the business for the last 30 or 40 years, so I see no reason it'll change now.
Well, it is, but the level of spinouts has increased significantly.
Guest 2
Well, that's only because your window of view is fairly limited, right? If you look across 30 years plus, it's exactly when it should happen. There are 2 reasons why it should happen now and 1 reason why it might slow down.
The reasons why it should happen are, 1, you've had 5 or 6 years of slowdown, of what looked like amazing performance, lots of promotions, and then a whole liquidity gap, markdowns, and everyone's looking at the last 2 funds and saying, “Oh my God, I crushed it. If I was here early enough, I did great in those early funds. The last 2 funds, maybe if I hang in another 5 years, we'll make a 1.7x. Maybe I'll make some money.”
If I'm a junior person and hot to trot on my career, and I think I'm good, I'm looking at that going, “You know, the expected value of this isn't great,” right? I'm a rational actor, and anyone who's running money should be a rational actor.
So the first thing that's causing it is big-ass firms where you're not sure you're going to get money. The second thing that's causing it is LPs still wanting to do the asset class, but also wanting to do new firms while simultaneously doing huge checks to the very same firms that people are leaving from, right? It's just quite a funny dynamic.
I think what's really happening here is—and this is perhaps too glib—that deep in their hearts, you're kind of looking at these mega platforms and going, “Hmm, I've got no choice because it's the only place to put a lot of money, but oh my God, I'm scared. I'd really like to feel good about myself in the morning. I should do some young up-and-comers, too.” So I put my $200 million into a mega fund and I give $20 million to Tomasz. I feel good, right? And I think there's quite a receptive market at the moment.
Do you think you suffer from the barbell, respectfully, which is exactly that you want to put money in a sub-$100 million young new firm or the platform play with multiple billions—General Catalyst, Lightspeed, Andreessen?
Guest 2
I think “suffer” is an interesting word. I mean, I think we're all only as good as our last game, right? I understand what you're saying: in a world where people say there are only 2 things I want to do—the mega funds and the designer new funds—yes, in that world I would suffer. But that's not the world that worries me, because there's something that worries me more.
The world you really suffer in is if you don't perform, right? If you do perform, no one gives a damn if you're small, medium, or large. You know, it's paying. It doesn't matter if a mouse is black, a cat is black or white, as long as it can catch a mouse, right?
That's why I say to my colleagues, I say, “Guys, we're competent. Our number 1 job is to be competent,” right? If you execute, I believe there'll be a market for venture returns. If you don't, then you're right. In the absence of success, people can impose their biases, and then, you know, it's different. You're right: at the margin, people love these new firms, the new stories, because it's the promise of the new, right?
The other wonderful thing about starting a new firm right now is that no one will ever say—not only do you ditch your colleagues' track record, you also ditch your own, right? You literally go there and go, “I was at a mega firm from 2016 to 2024. I did some deals. Some are great, some are shit. It's not obvious yet, but deep in my heart, I know. I'm just going to sever that thing like a stage of a rocket, move it behind, raise money now, and I will never be asked about my mega-fund return ever again as long as I make this new fund work.” It's beautiful.
Well, you still tell the stories of your winners from the prior fund, right? And you can just pick out your own returns and your own results from your winners, right?
Guest 2
Fred Wilson, who I think is by far one of the most talented investors of the last 30 years—I mean, Fred Wilson, Flatiron, was wildly unsuccessful in the dot-com crash, went on to do a new thing, and killed it from day 1, which is why it might also be a sensible bet. You sever your own track record, good, bad, or indifferent, which, frankly, was largely a function of the times, not you, right, which people don't ever want to say.
You learn those lessons. You're way more intentional as a startup about what you're doing, and therefore you kill it, right? That is the cycle of renewal that can happen, right? So it's not crazy forever. It's just one of those things that happens at this stage in the cycle.
Good for them.
Guest 2
The 1 thing I would say is I would not want to be going out fundraising at this time. LP appetite for new funds, I think, is lower than it's been in a long time. LPs are not jumping at the bit to commit to new managers, either existing re-ups or net new.
Jason Green
LPs are waiting. They don't want spinouts. You would know better than me, Harry. I'm shocked by the spinout play. Maybe it's for the reasons Rory said, but I think the spinout of the successful GP, right, it de-risks it on the 2-by-2.
5. Are Endowment Funds F
It's not the spinout. It's not the 2021 playbook of, “I'm getting 3 buddies together to do an $80 million seed fund.” This is cherry-picking a top manager from a known-brand fund. You would know better than me. I think there's still appetite for that. It depends who and where they're from.
You might be Vish from Index; all day, every day, you can raise 10 times whatever you want to raise, 100%. But the withdrawal from endowment funds is very real. The awareness that fines are coming, very likely for many of them, and tax-exempt status is at risk means that there's just a lot of uncertainty, and a lot of them are just waiting.
Guest 2
I agree. I think that, as is often the case, 2 things—especially when you have 3 people all busy talking past each other—can be true at the same time, right? I think Jason said it right: the large number of new funds that were happening in 2021 is way down. First statement.
Second statement: the funds that are getting done are talented mid-career GPs from top-tier firms with good track records. A much smaller number, but we all know them by name because they've been in our business for 20 years, in a way that I didn't know Joe XYZ, who raised in 2021. I'd never heard of him.
Every single one of these people, you go, “Yeah, that makes sense. We're in a deal with them. They're smart, they're good. You do references, they're great.”
But I do think, to your last point, that was last, that was then, and this is now. The interesting thing about the next couple of years will be whether the pressure on endowments—typically one of the best funders of new designer funds, high-intensity, high-conviction, smaller funds—is such that, even with the best will in the world, they're just not going to be able to do these deals.
I think that's a legitimate question, which is why I think it won't always be the case that every young person says, “Yay, I've been successful. I should leave.” You might see in the next 1 to 2 years a little bit of clinging to the lifeboats here, guys, because it's not going to be as easy as it was.
Jason Green
I think 2023 and 2024 were a unique time. It's never easy to raise a new fund; these are really talented people. But 2025 and 2026, you're right, Harry, could be tougher, because you can want to do something all you want. You can want to buy a Ferrari if you want, but if you haven't got the money to buy a Ferrari, you can't buy a Ferrari, right? And these guys are going to be really strapped for cash.
Rory, can I ask you? Do you think the endowment funds are as in crisis as people seem to make out?
Guest 2
I wouldn't be surprised. It's a terrifying set of circumstances. I mean, if you're an endowment, you have—I mean, we'll talk in a second about the illiquidity thing—you have down public markets, you have illiquidity, right? Those 2, and you have low venture returns for a long period of time. Those things alone would have put stress on the system.
What typically happens when you see stress is that an exogenous variable puts you over the top. In 1973, it's the oil crisis; in 2025, it's the Trump crisis. He has clearly taken it upon himself to decide to significantly change, with brute force, a significant slug of the very institutions that have large endowments and are providing a lot of capital to these startups.
6. What Would Rory Do If He Was CFO of an Ivy League Endowment Fund
So, deliberately not commenting on the merits of it for a second, at least, if I was the CFO of an Ivy League university, let's just say my cash planning for this year would be dramatically different than my cash planning normally. And if someone sauntered into my office and said, “We need more illiquid assets,” I would say, “Get the freak out of my office,” right?
We don't—you know, it'd be like, “No, I'm thinking bonds here, dude. I'm thinking index funds.”
I'm thinking accessible cash at a moment's notice when 30% or 40% of my revenue could disappear. Rory, I literally had, across channels, 50-plus LPs in my inbox after our last show. They will all be screaming, “Okay, but if I don't do these venture funds, I'm going to lose that trusted relationship with Mamoon at KP, with Danny at Index, with Brian at Founders—you name it. I can't just say, ‘No, I don't want more illiquid assets.’” So what would you advise them with that in mind?
Two things, going back to your point on the new funds. What they're saying is, “I don't want to lose what I have.” What you see then is the bias to, “I've got to start by protecting what I have—the relationships I have.”
Yeah. It would be a mistake to—if you've been in Sequoia for 30 years and you've left this year, and option A is to nuke Sequoia and commit to this new fund with 2 really smart people. They could be amazing, right? And option B is to keep a Sequoia relationship—and you know, because those guys are vindictive like no one else, that if you pull out, you're done forever—what are you going to do? You're probably going to stick with your existing relationship.
So first of all, you're right: they themselves have to make choices, right? And, as I think we mentioned last year, the second thing is that, at some level, some choices get made one level above you. They can say, “I want to keep rather than add a new one,” and that's one choice; then someone one level up says, “I want liquid assets rather than illiquid assets,” right?
Liquidity premium is one of those words that doesn't mean shit until it means everything, right? When you need money to fund your students, pay your professors, or fund your research, you're going to be saying to yourself, “I…” People do end up giving up on upside, either by not pursuing new deals or even by selling existing assets, because they just need money.
Guest 2
We are seeing that Yale is reportedly selling a reported $6 billion pool of different assets in a secondary sale. Are we going to see that? Is that the start of a new trend for endowment funds to get the liquidity they need for the outflows they have? And, Jason, chime in here, because I went on a rant there, so I don't want to hog the mic.
I was thinking about this because it's a really big deal. I was listening to your list of questions, and this question is a big deal because Yale has been the intellectual godfather of the endowment model. David Swensen's book—we've all read it. I read it 20 years ago, and I'm like, “That's the definitive book. I don't need to read any other. This guy nailed it cold,” right?
The Yale endowment alumni have gone all over the world. They've been hired. They've been at the court of the king. They know how to do it. It spread across many endowments. Intellectually, as I said, this would be like if Vanguard said, “We've been thinking active management is the way to go,” right? The question is, what's really going on here?
There are mitigating circumstances. I was mentally running through, first of all, the rumor might not be true. I think it is, but I don't know, right? There are 2 or 3 reasons why they could be doing it. How do you put this in ascending order of severity?
The least severe is, “Hey, we just think we're going to need money. It kind of sucks. We love these assets, but we just need capital.” It's not a knock on the model; it's just a knock on the fact that I didn't plan for the president of the United States to try and effectively take away our federal funding, right?
There's no collapse of the intellectual theory. It's just that you misjudged the amount of illiquidity you could afford because you misjudged the variability of your cash flows. That would be a conclusion that it's bad short term, right? It's bad and it speaks to other people having the same problem, but it's not saying the whole model falls to pieces.
Obviously, an even worse conclusion would be that they've been looking at it and thinking, and saying, “The entire private sector is overfunded. I want to pull back a little.” We just think, systemically and long term, that's not the case. But it is a big deal because they've been so damn good for so long.
Yeah. My only limited insight—you guys would know better than me—but in the few conversations I've had, everyone got their distribution planning wrong, their cash planning wrong. That's what happened in the industry. This is even pre-Trump, pre-everything. These are conversations I had late last year with LPs: we were cool with our paper returns, we were cool with our gross and our net IRR, but our cash plan was just wrong. We did not plan for this liquidity drawdown to last this long.
Okay, this is what I heard. The second thing I heard—and I know this is 20VC, not 20PE—is that venture, whatever, it's PE, is the big problem. They're really the same thing. Venture is a subset of PE, right? PE is so much bigger, and the fact that these deals did not go public in 2 or 3 years is the bigger stressor.
Venture—they don't love it, but they're modeling 20-year illiquidity with regular cash-outs, right? They don't sweat VC as much as PE. I think we're suffering for that, for the bigger cousin. What does that mean?
Sorry, we're suffering for the bigger cousin more because PE hasn't had the liquidity event. They're putting 5 times as much into PE, or 10 times as much as venture. Venture is a rounding error in most endowments, right? It's a subset, just like seed is a subset of venture. Venture is a subset of PE.
It's not that important. It's just juice—a way to juice your returns. PE is where you deploy more capital. If it's been 5 years and your cash-flow models are off there, right? They haven't brought cash back. It's great that we bought Zendesk and Anaplan and Schmoplan, but if none of them are returning cash, that's an order-of-magnitude bigger issue than these little, you know, little 8- or 9-figure checks into 20VC.
7. The Denominator Effect and It’s Impact on Venture Allocations
Those are rounding errors. Those are just juice, just to get some extra basis points on the overall endowment. There are exceptions, but mostly it's juice—mostly it's a little extra alpha on the endowment. Don't forget Coupa, Zuora, and Domo. That's the stress. This is pre-Trump, but that's the bigger stress than venture liquidity, right?
You know, we constantly go in and out of the denominator effect on their public books, according to how they're weighted relative to their privates. Every time we have a big swing in public markets, everyone's like, “Ah,” and they're feeling the denominator effect. I'm like, is that really a thing, given the increasing volatility of public markets today? Meaning, you're constantly in and out of denominator-effect danger.
It's a thing, but it's not the thing that we're wrestling with now. A lot of things in life can be problems, but the question is: how serious a problem, right? The denominator effect—just in case any of the readers don't know—is that you have a target allocation to private equity, say it's 10%. Everything's going great, but then the public markets take a bath, and you're at an allocation of 10% private and 90% public.
The public markets take a bath, so that 90% goes down. Your allocation—and the privates don't mark to market as aggressively on either side—goes from 10% to 12%. So you have, quote, a denominator effect. It's an issue, and I've definitely had conversations with people over the decades where that's a thing.
But I don't think that's the issue. If that's all that was happening, I think people would power through, right? I think Jason's exactly right: it's a combination of, at a minimum—maybe it's 3—but at a minimum, the cash models have been wrong, and it's all taking longer. That's what we know for sure, because it's true.
The second thing we don't know, but that's the scary thing, is: are our models wrong on timing, but our IRR is good? In other words, are we still going to get the return we want from this asset class, just over a longer period of time? Same IRR, but just compounding for 6 years rather than 4 in the case of PE, or 12 rather than 8 in the case of venture.
Am I still good for my 17%, which is 600 basis points above small-cap returns? Or, more concerning than just timing, has that 17% gone down to 15%, 14%, or 13%? Am I getting paid? Because now I'm not getting paid for the risk I'm taking. The risk is there, and I'm not getting paid.
The third issue, and most catastrophic, which I think is particular to endowments and not anyone else, is: I actually need the damn money. I think that's very pertinent to the endowments because they often have mandated outflows that they have to spend on upkeep of community facilities, scholarships, and so on, whereas a lot of other institutions do not have those mandated outflows.
When that happens, things just get harder. I would be nervous. I mean, look, just 6 months ago, I'm willing to bet that if you looked at the plans—because endowments run from June 30 to June 30—no one had, in their plan for FY 2024 to 2025, which is the current period, the president of the United States taking away two-thirds of their funding. They didn't have that in the plan, right? We're just dealing with such extraordinary circumstances, so off the norm, that I'm sure everyone got caught.
It’s like saying, “I didn’t have a COVID plan in January 2020,” right? Neither did you. Neither did anyone, right? I hope they’re happy, too.
I hope Harvard and everyone’s happy, because I know I’m not going to write a big check because they poked the bear. I’m not sure whether I have empathy or not, but all the emails saying, “Please give us more money”—it ain’t going to work on me. I ain’t going to write a huge check because they poked the bear. It’s not my problem.
Yeah. Well, the last thing my wife said to me, because we are paranoid former green card holders who are now, thank God, naturalized citizens, is, “Don’t say anything that will get you singled out to the president.” Literally the last thing she said before I walked upstairs.
On the other hand, I’m just not being political here. I’m not joining your bandwagon. I’m not joining in on that. I’m not joining in against it. I’m just a simple, humble, naturalized citizen who wants to stay in this country. I do feel a little empathy for some of these organizations despite their prior sins. It would be a longer conversation, and let’s not do it.
The one thing I will say is I was surprised when we raised the fund last year—whatever it was, 9 months ago. Obviously, I spoke to a lot of tier-1 endowment funds. The amount who had over 30% in privates was shocking to me, and over 30% even in venture was shocking to me. In my head, I didn’t know there were that many with 30% in venture. In my head, it was 6% to 10%. Honestly, Jason, when I heard 30% from 5-plus big names that you would know, I was like, “Whoa.” Again, reciting my David Swensen one.
It’s not shocking if you have the perspective—which you should have correctly—that the longest-lived institutions, political institutions in the world, or kind of corporate institutions in the world, other than the papacy, are the universities. They have decades- and centuries-long timelines. Bologna was in the 11th century; Oxford and Cambridge were 13th- and 14th-century; Harvard is, I think, 17th century. These guys have multicentury timelines, and the longer the timeline you have, the more you can take on illiquidity risk, provided you’re getting paid for it.
It’s not crazy for these guys to have done that in a world where your plan was to disburse 3% of your endowment at most every year to fund scholarship needs. You just didn’t plan for the situation where the world could change utterly. So, I get why they’re there.
I didn’t go to any of these, but I’m going to come back to it, Jason. I am mildly—I’m more than mildly—sympathetic despite their past sins. I think there’s pounding, there’s trying to drive change, and then there’s pounding too hard. I’m just looking here. My God, as a non-American university graduate, I never thought I’d be giving this commercial, but this is one of the best products we have in the country.
Can we get foreign students to come over here, plunk down $60,000 or $70,000 a year without blinking an eye, and pony up for our education, and we get them to feel good about us afterward, right? It’s not clear to me why killing this particular golden goose is a good idea, but that’s not my mandate. So, I’ve got that off my chest and I can move on now.
8. Why Revenue Multiple is BS & What You Need to Know
I think that was fantastic. I think your wife will be thrilled. We never know. Okay, another one that I saw this week, which I thought was really important, was actually—I think it was Bryce from OATV VC—but he was essentially saying, if we’re building single-person, billion-dollar companies and AI makes it so much cheaper to run companies, why are rounds bigger than ever? Traditional seed-company rounds are bigger than ever. Why, if everything is much more efficient?
Well, look, first, obviously, everyone wants to invest in the companies that don’t need their money. As valuations inflate, they’re just going to absorb more capital. So, that’s number 1: We all want to invest in things that don’t want us.
2, founders are utterly insensitive today to raising at astronomical valuations. There is no sensitivity to the risk of it. At $100 million, to me, is the last chance to not go for it. Okay? So, I tell every founder to stop at a $100 million valuation if you’re not sure you’re going to IPO. Now, you may get it wrong, right? But if your gut says, “I don’t IPO, man. 50% of $500 million—that’s not me,” don’t raise at north of $100 million.
$1 billion, $2 billion, $3 billion—the kids these days, Harry, the kids, the generation after you, they don’t care. They see no risk in raising at $1 billion, $3 billion, $10 billion. They just don’t see it. And so, the combination of that and wanting to get into the hot deals means they’ll absorb, up to a dilution threshold, lots of capital. They’ll just absorb it. I don’t think—there are other reasons, but I don’t think it’s any more complicated than that.
I don’t think the number of VCs who want to invest in companies that are capital-efficient and don’t need their money is small. They all want that. It’s, you know, Accel figuring out how to buy 30% of Atlassian back in the day was the genius move. When I started investing, I think I met with Rich Wong. I’m like, “Why don’t you do all these deals?” He’s like, “We just can’t find enough.” He’s like, “We don’t want to do anything except Atlassian. We want to be the only investor and own 20% to 30% of a bootstrapped company.” Right? VCs love companies that don’t need their money.
Frankly, I don’t have much to add to that. I think, Jason, I love it. Jason, the point is that we VCs want to invest in people who don’t want us, who don’t need us, and I love it. We want to invest in capital-efficient companies, and we want to do that in a capital-inefficient way. It’s a paradox, but it’s true, right?
9. The Rise of AI Rollup Plays & Are They Good Businesses
And do you know what I see more than ever? Insane amounts of AI roll-up plays, whether in legal, accounting, or professional services, and a lot of home-real-estate plays. Is this a venture model? Is this not a venture model? How do you guys feel about the AI-incentivized roll-up play?
I’m modestly skeptical, which means, ironically, I’m going to start by citing a success. We were investors in SpeechWorks, which became Nuance in 2005, and they were a generic speech-recognition company, AI from a prior generation. They did a lot of broad corporate stuff, and then they found this vein of gold in medical transcription, right?
The way they built that business over the decade from 2005 to 2015 is they bought crappy little mom-and-pop transcription companies, injected the AI, and made it work. Right? So, there’s an example of where it did work over an extended period of time.
But—and this is my but—I think it’s a crappy model. Right. Just for contrast, right? You weren’t expecting that, were you, Harry?
Why do you think it’s a crappy model?
Because I think the bet you’re taking is you buy a set of customers that weren’t picked by you because they are suited for your product. They were picked by some mom-and-pop founder as being the 10 best customers they could sell to, and then you come in. Maybe your AI is so good it can address all the needs of all 10 of the customers, but in my view, you may find—much more likely—that of the 10 customers, 3 or 4 of them are the perfect sweet spot. You get them across to being all software; it’s great.
The other 5 or 6, to a greater or lesser extent, have slightly different needs, because remember, they didn’t pick you because of your AI, because you didn’t have your AI out when they picked you. So, you’re going to have a lot of churn in people where you can’t make it work. It’s going to take longer to bring them across, and you’re not going to develop any new deal muscle, right? So, I would worry that you end up just piling in this sudden mass of services with a relatively low multiple, and I don’t know if it’ll be a compelling business, right?
I love that insight that they didn’t pick you. It’s obvious now, but I’m going to take that with me. This isn’t something new. It’s just, in some ways, been accelerated by AI, right? Since the first job I ever had, if you were overvalued, you always looked to buy a terrestrial asset on the cheap, right? And tack on 8 figures of revenue. This has been true since the dawn of the internet.
But they didn’t pick you. That’s the problem. They didn’t pick you, did they? It’s not durable revenue in any way, shape, or form, right? So, it’s financial engineering. In most cases, that’s all it is.
I would actually push back on both of you. One of my fastest-growing companies has gone from $0 to $30 million in revenue in 2 years with a pure roll-up play, which is helped by AI tooling. And to your point on the customers not picking you, the customers are all pretty much identical. It’s a real-estate management product. They are identical in the service that they require and the product that they engage with. There is zero ambiguity, and so the ability to roll out to a uniform customer base makes it a very efficient model, actually.
And so, the things that matter most then are just acquisition price. Can you acquire it at a good enough price? What’s your speed of turnaround in terms of your payback? And what’s your margin juicing? We go from 5% to 40% in 6 weeks. That’s a big increase in a short time.
Agreed. And the key sentence was the first one: all the customers are exactly the same, and it’s all tuned to your technology. And I buy that there will—look, there’ll be examples of this that work. There are examples of everything that works, right?
But the more broad-based it is, like people are just buying what’s called BPOs, you know, and everyone’s looking at buying BPOs, right? Everyone’s looking at that in the contact center, right? The more broad-based you go, the less likely it is to be efficient, right? I’m not saying it’s never going to work.
Guest 2
I’m just saying it’s probably a lot harder than you think. And it really does boil down to this very clearly defined use case where you can be certain that most of them will come across.
10. Competitive Markets: How to Make Money in Them?
Guys, where is no one going that more people should be going? If we’re seeing roll-up plays be massively overinvested—I see it more than ever—where do you think not enough people are?
Guest 2
This is the moment where your little heart inside says, “If I knew for sure, I’d be damned if I’m going to tell you, Harry Stebbings.”
You gave me a hard time today, Rory. You were like, “No, you’re a hypocrite.”
Guest 2
Yeah. Sorry. I just came off a board meeting. It’s been a tense day already, and it’s only 10:00.
I think we talked a little bit last time about how we still both—Jason and I—would do the triple-triple, double-double core SaaS company in enterprise. Normally, you try and throw out esoteric areas, but all the esoteric areas are full. There are people doing rockets, people doing defense, and people doing healthcare.
There’s a little part of me that says it’s not our focus area, but a partner said to me yesterday, “Guys, everyone’s running away from consumer. Maybe you should spend some time there.” And, yeah, it’s not our thing, but as a personal investor, whenever everyone’s running away, if there’s still a technology that’s animating progress rather than just being a trailing-edge tech thing, you do have to say to yourself, “Maybe.” But I don’t have a ton of amazing new-place insight, especially.
It’s so interesting you said that. I tweeted and thought this week that, 5 years ago, there were 2 to 3 competitors for everything that we looked at. Now there are 10 to 15.
I just got out of an IC where we were looking at an L&D tool—learning and development—or GenAI tool security. It came up with red flags, and then it came up with the market map, and I was like, “Wait, in the last 12 months, these are the competitors for learning and development in large enterprise or GenAI tool security?” Oh gosh.
Guest 2
I don’t have any great ideas for great businesses no one’s looking at, but if you just step back for a minute from that, the LMS space was already overcrowded before AI, right? The LMS was one of these classic spaces of too many vendors for a midsize TAM, right? That’s the worst area to invest in. I’ve done several investments like that, but you have to be intentional if it’s tons of vendors and a smaller TAM.
Just being very tactical, there’s not as much innovation in true enterprise—not B2B, not mid-market, but gnarly, big problems. It’s just not what all the kids in San Francisco know, right? And so there’s always going to be less investment in A- and S-tier teams solving gnarly enterprise problems, especially outside of security. There’s just not going to be that many. There aren’t going to be that hundred kids who want to build the next ServiceNow. There’s just not that many, and there are many other examples.
The other one that is obvious but I think people miss is there’s so much excitement around vertical agents, whatever these are, but no matter what, I still believe vertical SaaS is underinvested in because the AI wave is just coming to vertical SaaS. It’s just starting in a lot of these categories, and you’re going to see 5 competitors, but you’re not going to see 500 in a lot of categories. In legal, you are; in sales tools, too. But a lot of categories are not going to have 500 AI competitors. They’re just not going to know the markets well enough. So this deep market expertise in enterprise, I still think you’re going to have fewer competitors.
Do you guys speak to all the companies in the space? Will you really map it that effectively when there are 10 to 15? Will you do that work?
Rory O’Driscoll
You’ll try to. It’s true because everyone wants to say you do it all, right? And I do believe, at the stage we’re at, part of it is that everyone has their model on what works. If you’re doing seed, by definition, I think it’s really hard, right?
At the stage we invest, first of all, one observation is that when you look back at success, obviously, when you have this market and you can go in picking the winner—to state the obvious—you get disproportionately greater outcomes. And it’s the first stage at which it’s vaguely knowable. Maybe that’s a better comment: pre-seed, it’s all unknowable, right? But there’s this early proto-market. Everyone has $1 million to $3 million in revenues. You can at least try and figure out who the winner is, right?
Do you actually get in front of every company before you can pull the trigger? It’s hard to do that because, let’s get real, you talk to the first, think it’s interesting, and you’d want to talk to the others, but you might have to make a decision now. So I’m not going to lie and say I never pull the trigger until I’ve seen all the players.
But I’ll tell you what you’ve got to be damn sure of. You’ve got to try and figure out, when you’re pulling that trigger, do I know who the universe of competitors is? And have I a decent sense of how they’re doing through the jungle telegraph, customer references, third-party references, whatever you can? You should do that. You shouldn’t be blundering into deals like that.
Therefore, the fatal error by definition at our stage is this: you fast-forward 12 months, and it turns out the number-one competitor is someone you hadn’t heard of. At that point, you should be committing ritual suicide on the boardroom table because you screwed up. And so you do want to have a sense of the market map.
Maybe, to say the earlier comment more succinctly, you often go into deals and you don’t end up in the winner. Duh. That’s what losing looks like. But you really don’t want to go into a deal knowing upfront you haven’t got the number one. That’s like saying, “Let’s lose money here, and we have a good plan,” people, right? So, by definition, that is kind of one of the key things you’ve just got to do diligence on at this stage: is there some compelling reason why these guys are ahead?
When you look at the distributions that you’ve had, have they been markets where it is winner-take-all or much more distributed? Is it an Uber and a Lyft, or is it a Salesforce and a HubSpot, with lots of CRM plays, and a Veeva for a specialized industry, and much more fragmented?
Rory O’Driscoll
The data says consumer tends to be more winner-take-all, and enterprise tends to be more oligopolies, right? We were fortunate enough to be early investors in HubSpot, so, yes, we can speak to oligopoly, right? That’s just the nature of the beast.
Even within enterprise, I would argue infrastructure, where my colleagues invest, tends to be a little more winner-takes-all because you don’t need a separate router for healthcare versus banking. You just need a router. You just need a GPU, right?
At the apps level, the reason it tends to be more fragmented is there are markets and submarkets with real nuances between them. So there’s a lot more because you threw out HubSpot and Salesforce, and you’re right, they’re both winners in CRM, but very different—to the point where, actually, Salesforce was an investor in HubSpot early on, right? The markets were sufficiently fragmented that they could both build huge companies in markets that, at one sound-bite level, are the same, but one level down were very different. So, much more oligopolies and multiple winners in enterprise apps than either infrastructure or consumer.
Jason, does that kind of tie with you?
Jason Green
Yeah. When I look at the billion-dollar exits I’ve had, they’re all in brutally competitive markets that were oligopolistic or similar. I wish, I wish, I wish it was marketplaces, because you’d prefer that, right? I mean, you know.
Jason, can I be blunt? How many 10x deals have you had?
Jason Green
You can. I’ve had 4 or 5 above a 10x.
What does 10x mean? Sorry—you mean cash distribution?
Jason Green
I’ve only had 3 billion-dollar exits, I think. Maybe 4.
Right. So you mean 10x, just 10x deals?
Jason Green
No, 10x distributed cash back on deals. I think only 3, right? Maybe 4.
Rory O’Driscoll
It’s so damn hard to have 4. You’ve been doing it a decade less than me, which is depressing in itself. But it’s—I mean, you said it, and I remember—it’s so damn hard to get 1 of those, especially across a cycle, right? Enough with the “only.” So many people don’t get any. So many people get 1 or 2.
I had a decade where I had none, from 2000 to 2010. I am—and I said this, I think, last week—I am more proud of my 2x and 3x investments in 2004, 2005, and 2006 than any 10x that kind of sailed into the 2021 bubble and made me a fortune.
Rory, did you ever have a crisis of confidence as an investor? And what would you say to young people now who are looking at 2020 to 2023 and going, “Fuck, am I actually any good?”
Rory O’Driscoll
I have crises of confidence all the time. My most recent was today. Absolutely, totally. It’s actually an interesting question. This is such a hard business, and if you don’t have angst about your ability to do it right, you’re missing the point.
Because, in one sense, look, you can say, “Hey, I—” First of all, starting out, at one point, out of my first 5 deals, I thought I’d lose money on 4. I spent 3 years of my life pretty much not sleeping. Terrifying, right? I was dreadful at this business. It was 1995, early on.
So, yes, that was one crisis of confidence. Was there a crisis of confidence in 2010 when I was vaguely competent but no one was making any money? Yes. Were there 5 or 6 years when you felt amazing? Yes. Do I have more crises of confidence in the last 3 or 4 years when, despite having 25-plus years of doing this, you have deals that make it clear you got it wrong again?
Of course you do, right? I think anyone running money in venture or anything else does that. The question is: What can’t you do? You can’t say, “Hey, I was great then, so it’ll work out.” You have to say, “What am I doing wrong right now in today’s market? Am I playing the game correctly for where it is today? What did I miss?”
Just go back to basics and say, “I do believe if you do the right steps in the right order, you can’t stop mistakes, but you can minimize them and probably do okay across the cycle.” When I look back at recent mistakes, I think I skipped a step. Shame on me, right? And when you skip a step, it bites you in the ass and then you feel like an idiot.
Where do you think Scale is not playing the game correctly today? I’ll give you an example for me. I have access to amazing hot rounds, like some of the names you know. I don’t do them because I just think they’re crazy-priced. They seem completely detached from reality, and then I’m proved wrong consistently.
I see you’re turning on me in revenge for your hypocrite comment, which I respect.
Rory O’Driscoll
I wouldn’t say it’s revenge. I would say it’s more a tit-for-tat challenge.
Yeah, totally. Well, I’m Catholic. I’ve done confession. I can do this.
Rory O’Driscoll
I think one of the things you are wrestling with is that you have your strategy. You want to stick with it, and you’re right: We all get some version of a bright, shiny object, right? It’s like, “Oh my God, what are the returns?” You’re looking at other things, and you do try to keep it focused on the main chance: your A and B rounds with product-market fit, early revenue, looking to scale. So, broadly speaking, we have kept on mission.
But I’ll say there are times when you say to yourself, “I don’t want to drift off all the time, but I’d love to be able to do it.” One of the hardest things, I think, to do in an investment management firm is make the occasional exception without making it the rule, right? Which is really hard to do.
Can you reach for that $1 billion deal that you see, where you have good connections, you should do it, and it makes tons of sense, without doing the 5 other deals that are massively overpriced at $1 billion? The ability to move beyond your strike zone once in a while is a muscle that’s hard to develop. It would have an economic advantage if you do it, but it would be catastrophic if you did it wrong. That’s one area.
I’m sure you have the same thing—you imply it yourself, Harry. You see this later-stage deal and you go, “It’s not what I said I’d do. I shouldn’t do it.” But every once in a while, you say to yourself, “If I could do it…” I mean, dumb comment. Once in a while, should you? I wrestle with that.
We had ElevenLabs at $25 million. I could have had 1% of the company, and I was like, “1%? 1%? No way.” It was a $25 million fund. It’s a $3 billion company now. I would have been a fund-returner on one.
Guest 3
Look, for what it’s worth, there’s a lot of complexity here, right? But I think any deal where you have 100% conviction you’ll 5x—100% conviction you’ll 5x—you should do it, irrespective of ownership or valuation, just to do it.
If you’ve already met with the founders, you already believe in it, and you’re not thinking you can make money, but you’re like, “I am 100% sure I’ll 5x it,” you’ll always like to get an extra 5x out of X millions in your fund. It may not return the fund, but you’ll never look back when you’re in carry mode and say, “You know what? If that 5 had become 25, that’s an extra $5 million in my pocket.” You’ll never regret this sure-thing 5x.
I know it sounds silly, but this is where I started investing, and I lost track of it going into this. This is my rule, and this is my rule today. Again, if I’m 100% sure I’m going to make 5x, then I’ll do it, period. No matter what, I’ll just do it.
I have a $125 million seed fund. If someone on my team comes to me and goes, “I want to write a $3 or $4 million check. I’m going to 5x it. I know it,” I don’t know if that’s what you get to do running the place. They don’t. Your team isn’t allowed to use this heuristic. You’re allowed to use it.
Rory O’Driscoll
By the way, to join the dots, that’s why Jason should be in his own firm, right? There are a lot of comments here. I actually think Jason had the right answer because, if you play back what I said earlier, if you establish an exception strategy in a team organization where there’s a broadly equal team, then it’s really hard to rein it in.
That’s why I’m saying we’re a broadly equal team at Scale, where you have 7 people who can write checks. If you start breaking the rule once, then you’ve broken it for everyone. It’s no accident that the firms that have high position-betting variance, where they’re willing to go anywhere, are single-leader-dominated.
Jason, you’re exactly right. If you’re running your own shop, that’s the joy of running your own shop. You can range high, range low. You’re not trying to follow a model. You’re not trying to build a thing. So, Harry, he’s right. It might be corrosive to your entire culture and piss off your junior people, but the only person who can pull out the exception card is you. We’ve chosen not to do that.
Rory, Jason’s got no other investors. It’s just him.
Rory O’Driscoll
Well, that’s exactly right, and he can. There’s a reason why the guy in Omaha who doesn’t listen to anyone is the richest man on the planet, because he’s like, “Thank you all for your opinion. I don’t give a shit.”
This is the tension always between building a firm and having a consistent strategy versus, on the other hand, reaching. Going back to what Jason said, Jason is actually right about his comment on high conviction, again with the caveat that it’s not an institution-building strategy.
There’s a rule in engineering that you’re only as accurate as your least accurate variable, right? Everyone gets all caught up with the revenue multiple and the price. It actually is the conviction level you have. If it’s informed conviction, not just swinging from the gut, you’ve got to weight that extraordinarily highly, right? Because the future’s so damn uncertain.
Most things, you don’t know are going to happen. A lot of things don’t happen. So, if you get to that unique insight of “This is a thing, and it’s going to run and run,” then finding a way to monetize that bet is actually your job, right? There are very few things about the future you know.
I remember realizing, “Oh my God, every single app for the next 20 years is going to be rewritten as SaaS. I should monetize that bet.” In the same way, I give all credit to the people who said, going back to what I said, “These AI models are a thing, and you’ve just got to get me a piece of the 1 or 2 that are going to work.” When you have the high conviction and you’re not trying to build a consistent internal strategy for management reasons, make the bet.
So why aren’t you doing billion-dollar rounds if you can see 5x-plus in them with the core fund?
Rory O’Driscoll
Because I think when you’re trying, as a firm, to build a strategy, it’s very much an idiosyncratic leader’s game. That’s what Jason said: When the leader is a genius and makes all the decisions, you do that. When you’re trying to build a peer team that’s doing deals, broadly speaking, you stick to what you’re doing. You have a plan and a strategy, and you just accept the fact that there are going to be deals outside your core competence that work really well. But your job, which is hard enough, is to execute your core strategy really well.
I’m far more worried about missing a 5x or a 10x deal that was in the Scale sweet spot of $1 million to $10 million in revenue, Series A or B enterprise software. When you miss that, or even worse, when you turn it down, that’s when you have a bigger problem.
It’s not, “Oh my God, I missed the Hail Mary that was outside my sweet spot,” which might bother me personally. But in terms of building a team and a firm that’s functioning, if you’re not playing the system the way you want to and seeing the deals you want to see in your sweet spot—especially if you’ve defined that sweet spot so you can be successful—that’s where you should agonize a lot more. It’s the difference between personal investing, frankly, and building a firm.
Totally agree, Rory. I’m aware you’ve got to rock and roll. This has been a pleasure, my friend. Good to see you guys again.
Rory O’Driscoll
Fun to be back.
Good. And fun to defend Harvard, which I never thought I’d do.
Do you know what, Rory? You are fantastic. And I’m a hypocrite.
Rory O’Driscoll
We knew that already, Harry. No surprise there.
My favorite moment on the last show was when you were like, “You’ll just edit us all out and just make yourself sound disciplined.” I was like, “Yep.” This guy’s—
Rory O’Driscoll
Yes, yes, yes, yes. You did last time.
Yes. As they say in the civil service, why attend the meeting when you can just write the minutes?
11. Is SF The Only Place to Be Building Today
Okay, take care. Have fun. See you.
Rory O’Driscoll
See you.
Jason, I wanted to ask you one more question before we wrap.
Guest 3
Sure.
You mentioned it on this sheet, which is that the Bay now has 82 tech billionaires, per Henley & Partners, a firm, and the number is going up. Is there any point in being outside of the Valley? Is this the ultimate centralization of talent back toward Silicon Valley, unlike any other time?
Guest 3
I mean, man, Harry, I love living at the beach during that global pandemic. I have a beach house in Southern California. I know all the best brewpubs. It’s good living.
But, man, literally, I just got a DM yesterday from a new-generation tech billionaire. I’m going to go meet him tomorrow in downtown, and I’m going to walk to this meeting. It would never have happened if I wasn’t here. It’s just one example from this week.
The density here—I just keep coming back to it. You asked the question: How often do you meet all the companies in the space before investing? I only did it once, on my first investment in Pipedrive, and I gave up. I’ve never done it. I’ve never reached out to a competitor. I’ve never done any competitive diligence, not once.
The Bay Area is just perfect for the way I invest because I can get to know people and understand the space. I have some time, and I’m just not this Zoom guy. So, I’m just saying, San Francisco is so back.
Why would you not do comps?
My partner, Paul, would literally have a heart attack right now. Why don’t I do any? For 2 reasons. First, do you have outlier growth? Only so many can have outlier growth. If you’re an inception investor, if you invest pre-product-market fit, I get it. But if you’re saying, “Listen, I want to see someone growing, ideally, from $1 million to $10 million in 5 quarters or less,” here’s the thing, Harry: I only meet a handful of them.
When you do Algolia, when you do Talkdesk, when you do—you name it—Owner grew, grows, and is growing; it’s a rocket ship today.
Yeah, sure, but your Algolias, your Talkdesk, when you invested in your RevenueCat, they were not rocket ships. They were good and exciting, but they weren’t obvious rocket ships. They had top 0.1% growth.
No, I mean, Talkdesk went from $1 million to $15 million in 5 quarters.
Okay.
Algolia was growing 20% a month for the first 2 years.
Okay.
Pipedrive, as flawed as it was, was the fastest-growing one in the space. So, listen, I’m not saying this is the right way to invest. What I’m saying—I’ve got to be honest—is that I don’t meet every founder growing that quickly that I believe in. I have to believe in the founder, and they have to be growing at top 0.1% rates.
Maybe with your network, you’re meeting someone going from $1 million to $100 million in a week. But I find that, plus a founder you believe in, plus the fact that not every opportunity exists for a variety of reasons—you might not meet them, there might be ownership issues, fund-size issues. There are a million issues, too, because I have such a narrow sweet spot that I have to rule them out if they’re too late or too early.
I feel like I have to do every single deal where every box is checked. Here’s my point: I do every single deal where every box is checked, and I don’t have the luxury of deciding, “Is there really one that’s even better than top 0.1% growth?”
I’m not saying it’s not flawed, but it’s worked.
Is there any box that you’re less strict on being checked?
Yeah. Unfortunately, it’s that competition box. I’m super lean and super loose on that. As long as the founder has a large piece of white space in the space, I’ll do it, no matter how competitive the space is, even if I would prefer not to.
Everyone would prefer no competition. Peter Thiel, right? I just don’t feel like, in B2B, to Rory’s point, where we’re building oligopolies, we have this luxury so often to have no competition. Windsurf’s starting point—our competition doesn’t have any no-competition, right?
I would love to have no competition, but that’s the box I’ve completely given up on, despite wishing I could check it. No competition, if I could—that would be a gift. But it’s the one I give in on, and it’s harder than ever. Everything is more competitive today, going to your point earlier.
That’s the one I give in on. I won’t give in on growth. I no longer will give in on CTO—we’ve talked about that in the past. That’s one I will never give in on again. S-tier CTO or I’m off it. But competition? I don’t care about college. I don’t care if you went to high school. I’ll give in on all the educational crap.
If you have a super-competitive market, is the core skill set that you look for in a CEO different from a noncompetitive market?
No, because if you’re post-revenue and you’re growing at outlier rates, you figured something out. I’ll be honest, Harry: for every single investment I’ve made, I have not truly understood its competitive positioning until after I invested.
I’ll do a lot of internet diligence, don’t get me wrong. Anything you can do on Google or ChatGPT, I’ll do it. But to really understand the market—if you didn’t come out of that space—it could take you the better part of a year, or 6 months, to really understand that market. How are you going to figure that out for sure before you invest?
I’m sure.
I’ll tell you, the guys will do 30 references: 10 with the team, past and present, and 10 with customers.
Oh my God, I love it.
Yeah. I just did an investment with Meritech and saw their due diligence. I’ve never seen something this good in my life. A hundred customers they talked to. The notes were transcribed. I literally said to the founder, “You’ve got to share this with everyone in the cap table.” I’ve never seen such good diligence in my life.
I talked to 2 customers when I invested in this company. After the term sheet, I talked to 2.
Do you know what’s so shocking, though? Honestly, dude, this is just the entry ticket for growth firms to get a meeting. That’s why the diligence is so good. It’s so fucking difficult for them to get in the door with that founder going from $1 million to $7 million in a year. That is just the ticket: “Hey, it’s worth your time to meet me because look at all the work that I’ve done on your company.”
Well, look, for what it’s worth, I’ll tell you why I have this strategy. At this point, I really do love a lot of the founders I invested in. You talked about RevenueCat. You’re right, I invested crazy early. I love the founders, no matter what. I love them. I love a lot of the founders.
But I had a business model: I’m only in it for 1 big, massive win. That’s it. Everything I’m going to do for the next X years is just for 1 big bet. I don’t care about anything else from a business-model perspective. I don’t care. So, I’m going to do the best I can to find 1 big bet going forward.
Anything else, these are just means to an end. I’ve got to check all those boxes. I think if you invest in enough folks in that top 0.1%, and you’re lucky enough to do them, 1 of them will hit. 1 of them will be worth another true $8 billion outcome—not fake $8 billion on paper, but a real $8 billion outcome.
How able do you think you are to know whether you’ll invest before even meeting the founder? I know that seems strange, but if you know the market, the traction, the competition, where they sit, the background, revenue, and revenue growth, how able are you?
90%—every single time, I’ve known I wanted to invest before the first meeting. 100%.
Dude, if you get everything you need and you meet the founder, and they’re just boring, uninspiring, and dry, do you do the deal? Just dry. You’re just like, “They don’t excite you.”
Never met one. I’ve never met a founder who could write an incredible email, express incredible excitement about a boring industry, and get me excited by email, only for me to meet them and think, “This guy’s just dull.”
They’re already so passionate about their business. Anyone who is that passionate about their business—it’s like, you could meet whoever makes the best mugs in the world, and they’re going to be fascinating. Whoever makes them, I would love to talk to them.
Let’s bring the CEO of Sure on 20VC. It’s going to be fascinating, right?
I’ve never met a CEO with outlier growth that was crazy and didn’t go to college, dropped out after a month to do a podcast, whatever—I’ve never met this person who wasn’t interesting. I’ve gone to other people’s meetings. I’ve gone to other VCs’ meetings where I literally wanted to cry from boredom and bang my head, but I’ve never once had a founder who legitimately passed the bar pre-meeting where I didn’t meet them and think, “This guy’s pretty interesting.”
Owner is going to be a huge success.
Okay, but I don’t think I’ve actually invested in a company with more competition than Owner. Not a single one. They have direct competitors, adjacent competitors, and virtually identical competitors. I’ve never—
Well, I don’t know why.
Dean, the CTO, is so good, and that’s why I invested.
But why is that? Just because you can play with the app doesn’t make it fun to invest in, does it?
In a fucked-up market, every investor does this. They always go, “Look at who’s the winner.”
Now, dude, Olo—Noah is great. Love Noah, great founder. It’s $1 billion, just $1 billion, and it’s been 15 years. Fucking brutal slog.
Yeah, but listen, and I’m only an expert in Olo from afar, right? Olo is a story of doing the wrong end of the tail, right? Olo is trying to do basically an enterprise play in an SMB market. That’s really brutal, right?
It’s the same problem in anything in B2B e-commerce. If you’re not doing some SMB in e-commerce, there are a few niche players, but it doesn’t make sense to fund it. Even with Shopify, only 25% of the revenue is from big brands, right?
So, if you’re only big in restaurants—in anything that’s like the consumer end of B2B—you’re going to be niche. You’re going to be niche, right? The niche competitors to Shopify are dead or dying, like Salesforce.
Olo is great, but it’s high-end, right? It’s chains and stuff. It’s hard.
There’s just not enough TAM.
Do you know what I love? The amount of amazing SaaS founders—and I don’t think I’ve told you this, and I didn’t mean to rub it in—but the amount of amazing SaaS founders who tell me, “You’re friends with Jason. I emailed him and he never responded.” And now I’m a billion-dollar company. And I’m like, “Ah, yeah. I would love to have invested in everyone Jason didn’t respond to.”
Well, that’s why. That’s why, really, I just want to do it. All I want to do is one more Wiz. One Wiz, right? That’s all I want to do for the next 1 year, 10 years, or 15. That’s the math, right? None of the rest matters, right?
But, yeah, I’ve got to do better. Honestly, Harry, the AI is already going to solve half that problem for me.
Yeah. Yeah. Yeah.
It has a rule, and I’m still tweaking the rule, but if the metrics are good enough, it forwards an alert to me to look at the deal. So now it’s better than an associate. Honestly, it’s better than an associate. It will review your deck and provide you feedback. You can iterate. There’s no pressure, right? You’re not being judged. The AI does not judge you.
But the AI is better. It will provide you feedback on your TAM and your growth. It’ll tell you how good your growth is. It will compare it to other investments. It will tell you whether you’re in the sweet spot. It’ll tell you the check size we do and the ownership size we do. Then you just set up a trigger: if it hits these numbers, just send it to me.
Dude, I love talking to you. You’ve been amazing. Thank you for doing this, and I so appreciate it, man.
All right. Let me know what else you need, man.