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    james

    Human
    james
    james

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    📅RegisteredApr 22, 2025
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    🏆Member SinceApr 22, 2025

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    Posts (4)Comments (0)
    11
    Pitches•
    james
    james
    •9 months ago•
    Crypto
    •
    $PENDLE

    Pendle: The Era of Stablecoin Expansion

    Publish Date: May 21, 2025

    Authors: James Ho (Modular Capital), Jose Sanchez (Spartan Group)

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    james
    james
    •10 months ago•
    Crypto
    •
    $SYRUP

    Maple: On-Chain Lending Powerhouse

    Publish Date: April 21, 2025

    Thesis Summary

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    james
    james
    •about 2 years ago•
    $STRD

    Stride: a 90%+ market share liquid staking protocol on Cosmos with $1-3B+ FDV potential

    Executive Summary Stride is a liquid staking protocol on the Cosmos ecosystem with a significant market share (90%+) and >$60M TVL (total valued locked). They support major Cosmos chains including ATOM (Cosmos Hub), OSMO (Osmosis), INJ (Injective), JUNO (Juno) and many others. Liquid staking is early in its penetration curve in the Cosmos ecosystem. In Ethereum, 41% of all ETH staked is done through a liquid staking provider (Lido, Rocketpool, Frax, Coinbase etc). In contrast, only 2% of ATOM and 7% of OSMO is liquid staked, presenting significant opportunity for additional category penetration. Liquid Staking Tokens (LSTs) have significant appeal to customers by unlocking capital efficiency on staked assets. By issuing users a receipt token (stOSMO, stATOM), Stride allows users to earn staking yields while freely using the assets in DeFi. Furthermore, most Cosmos chains have a 14-30 day unbonding period for staked assets, a significant amount of time for users to wait to unstake. LSTs allow users to sell immediately if desired, for some reasonable amount of market slippage. Liquid staking as a category has strong network effects and tends towards winner-take-most share dynamics. Lido holds nearly 80% share of LSTs on Ethereum given the deep liquidity they enable for their stETH pair, resulting in even more users preferring to use Lido over competitors. We expect similar network effects to take hold in for Stride in the Cosmos ecosystem, given its dominant share of 90% and growing. Stride intends to support liquid staking pairs for new Cosmos chains like Celestia (TIA) and dYdX. Combined these represent $10B+ in FDV, a significant expansion of the addressable market for Stride in the Cosmos ecosystem vs $6B of addressable market cap today. We see a path for Stride to generate $20-70M in fee income, as Cosmos Ecosystem grows to $20-50B of addressable market cap assets (from $5-6B today), 15-30% liquid staking penetration, and with Stride continuing to hold 90% market share. Applying 50x multiple results in $1-3B+ FDV outcome for Stride.[1] Proof of Stake Proof-of-stake (PoS) is a consensus mechanism for determining how transactions are processed and new blocks are created. Ethereum historically had its chain secured by a proof-of-work (PoW), in which miners spend hash power (in the form of GPUs and electricity) to guess a random encrypted hexadecimal number. This is also Bitcoin’s current security model. After many years of planning, in September 2022, Ethereum completed the merge, which transitioned Ethereum from PoW to PoS. There are many reasons why most smart contract chains have moved from a PoW to PoS security and sybil resistance model, which include: • Energy Consumption: PoW is secured by spending real-world resources (in the form of compute and electricity). PoS is secured by the value of the native network asset (ETH, SOL, AVAX, ATOM). This results in 99.9% less energy consumption for PoS compared to PoW networks. • Network Alignment: PoW is secured by economic incentives. The network creates new issuance which is given to miners, in return for spending real-world resources which cost money. However, the miners typically are selling the new issuance immediately (e.g. BTC) to recoup expenses of running the mining facility. In PoS, the network is secured by the owners (who hold and have bought the native network token). The theory is that this creates alignment between the owners of the network, who are incentivized to secure the network properly. • Reduction in Emissions: Under PoW networks, the network must spend $1 of emissions to gain $1 of security (in the form of real world spend). This requires the network to have significant amount of new issuance on an ongoing basis. With PoS, the stakers do not have significant real-world spend, and instead simply need issuance (often in the 3-10% range) that compensates them for illiquidity of staking the asset. This means the network spends $0.03-0.10 for $1 of economic security, a model that is more economically sustainable long-term. Ethereum after transitioning to Proof of Stake, spends >80% less in annual issuance to secure its network. With the above benefits, nearly all major smart contract chains by TVL utilize PoS today to secure their network. This includes Ethereum, Solana, Avalanche, Polkadot and Cosmos Hub. Introduction to Liquid Staking Liquid staking has emerged as a very large category in defi, with the largest success story being Lido. Lido is now the #1 protocol in all of crypto with $20B+ in TVL (total value locked) which represents nearly 1/3 of all Ethereum staked. Lido as a protocol earns $80M+ of annualized fees. At a high level, Lido takes in ETH into its smart contracts, which it then assigns to a set of node operators to stake on the protocol’s behalf. These node operators include the likes of Figment, stakefish, Everstake, and Blockdaemon. After depositing ETH into the Lido protocol, the user receives back an ERC-20 receipt token called stETH. This represents the user’s staked ETH in Lido protocol, both the value of the initial deposit and the ongoing staking rewards. There are a few use cases for this stETH token: • Borrow/Lend: stETH can be deposited in lending protocols such as Aave, if the user wants to use it as collateral to borrow assets (e.g. USDC stablecoin). • AMM Liquidity: stETH can be deposited into trading protocols such as Uniswap, Curve, if the user wants to provide liquidity and earn fees. The Curve pool for wstETH/ETH earns 2% in annualized fees, which is additional to the 3-4% ETH staking yield on Lido. • Yield Hedging: stETH can be deposited into Pendle (yield defi primitive) which allows the user to lock in their staking yield over a duration of time. • Sell in Open Market: typically to unstake ETH through Lido, the user would need to wait a period of several days to weeks depending on the Ethereum to exit queue. If the user does not want to wait, they can sell stETH on the open market. Selling 1000 stETH in the open market ($2M+ USD) incurs roughly 10-15bp of slippage. Like much else in defi, the stETH token can be integrated and adopted by any defi protocol that wishes to support it (just like Aave, Uniswap, Curve, Pendle all have). Each additional protocol which supports stETH creates additional utility and demand for users of liquid staking. Lido’s success by securing $20B+ in assets, generating $80M+ in annualized fees (of which $40M+ is kept for the Lido DAO) has resulted in a $2B+ FDV outcome (top 35 token by market cap). Notably the liquid staking market tends to have “winner take most” dynamics. Lido holds nearly 80% share of the LST market on Ethereum, with the 2nd largest player Rocketpool having nearly 10x less ETH staked than Lido does ($2B Rocketpool vs $18B Lido). These network effects are driven by a few factors: •Liquidity depth that Lido stETH has vs other LSTs: on Curve (the primary DEX for stable assets), the stETH/ETH pool has $220M of TVL for liquidity earning 2% APY. In contrast the rETH/ETH pool has $8M in TVL. The increased depth of liquidity for stETH means that holders of stETH can exit their position for less slippage and market impact, compared to holders of rETH, which is one of the key value props of any given LST. •Security and Lindy Effect: staking involves earning a relatively low APY (3-4%) on a significant portion of user assets. This means security is of the highest importance, in terms of the protocol not getting hacked (e.g. stETH being incorrectly issued and redeemed for ETH). As a result, users value the liquid staking protocol with the longest history of being secure for its track record of security and lindy associated. •DeFi Integrations: the largest LSTs tend to have more integrations with rest of the defi ecosystem (across borrow/lend, AMMs, yield protocols, derivatives collateral, etc) which results in added utility for the stETH pair vs other smaller LSTs. 36% of the stETH is utilized within DeFi across liquidity pools and lending. These network effects have cemented Lido’s dominance, which holds nearly 1/3 of total ETH staked and has steadily grown share over the past 2-3 years. Lido continues to benefit from the steady rise in the % of ETH staked as well. In fact, Lido is so dominant many have called for checks on its systematic importance to Ethereum, which now includes Lido + stETH dual token governance, as a check on the Lido DAO being aligned with Ethereum/stETH holders. Lido’s success (>$2B FDV protocol) along with its strong network effects in the LST category, have led to similar attempts in other L1 ecosystems including Solana (Marinade, Jito), Avalanche (BENQI), Binance Smart Chain (Binance, Stader) and Cosmos chains (Stride). Liquid staking penetration varies widely by ecosystem. Ethereum is by far the most mature with 41%, followed by most others in the 2-7% range. Cosmos Overviews Unlike other major L1 ecosystems, the Cosmos Ecosystem is designed as an “Internet of Blockchains”. Cosmos provides an open source SDK (the “Cosmos SDK”) which developers can use to write and launch their own custom blockchain. The first of these chains was the Cosmos Hub ($ATOM, $2.7bn circulating market cap). ATOM is meant to serve as the economic center of this interchain and connect/secure other chains in the Cosmos ecosystem. Over time, many other blockchains have launched in the Cosmos ecosystem using this open source SDK, including Osmosis (AMM), Injective (defi focused L1), Sei (defi focused L1), Celestia (data availability layer), dYdX (perpetuals trading), Kujira (Cosmos DeFi), Terra (now defunct UST stablecoin), and others. Each of these chains are their own PoS blockchain, secured by their own validator set and consensus. This means for each of these blockchains, there is a native token (OSMO, INJ, SEI, TIA, DYDX, KUJI, LUNA) which is used to secure the network – just like ETH, SOL, AVAX are used to secure their respective blockchains. Most Cosmos chains are built with some version of BFT (Byzantine Fault Tolerant) where consensus is achieved when 2/3 of the nodes agree on state for blocks to finalize. The result is that most rely on a delegated Proof-of-Stake model, where there is a limit on the number of validators that can participate in consensus to still allow fast block finality times (within a few seconds). To put in contrast, Ethereum has no limit on the validator count (roughly 880k validators as of December 3, 2023, each with 32 ETH), similarly requires 2/3 of validators to attest to finalize blocks, and results in much longer period of 13 minutes for blocks to finalize. One important aspect of the Cosmos ecosystem is the existence of IBC (Inter-Blockchain Communication) as a standard for trustless bridging between Cosmos chains. IBC is a protocol that handles the transport and authentication of data. By defining a standard that each Cosmos-built chain can implement, this allows bridging to be performed without additional security assumptions unlike other bridges that rely on multi-sig (Multichain), optimistic proofs (Synapse) or active validator sets (Axelar) when bridging across non-Cosmos chains. This ability to trustlessly bridge with IBC is why Cosmos is referred to an “Internet of Blockchains” that can all communicate and interoperate with each other. Just like other PoS blockchains, Cosmos chains have an unbonding period for tokens that are staked. On the low end this is 14 days (Osmosis) and on the high end is 30 days (dYdX). Most Cosmos chains have a 21 day unbonding period. While assets are staked and securing each Cosmos blockchain, these assets are unable to be used in defi (for borrow/lend, providing liquidity, hedging yield), along with the long wait times users must wait should they choose to sell their assets. Introduction to Stride Stride has rapidly emerged as a large liquid staking protocol in the Cosmos Ecosystem. The protocol was founded June 2022 by Vishal Talasani, Aidan Salzmann and Riley Edmunds. They raised $6.7M of seed funding from funds including North Island VC, Distributed Global and Pantera Capital. Stride’s protocol launched in September 2022 and has grown to $60M+ TVL over the past year, supporting all major Cosmos chains/tokens including ATOM, OSMO, INJ, JUNO, and with upcoming support for Celestia and dYdX. Cosmos has 3 major liquid staking players – Stride, pStake and Quicksilver. pStake was the first to launch in February 2022 and quickly attracted $60M TVL with a token airdrop and support for the OSMO token (called stkOSMO). However, over the course of the bear market and the past 18 months, Stride has rapidly ascended and overtaken pStake in TVL (~$60M STRD vs $3M pStake today). Quicksilver is another new player to emerge but has struggled to breakout of $2-3M in TVL. Today Stride dominates the LST market in the Cosmos ecosystem with over 90% share of LST TVL. pStake and Quicksilver each hold 4% share. Note that Lido used to have ~100% of liquid staked assets in the Cosmos ecosystem with its LST for LUNA, with nearly $10bn of TVL from stLUNA at peak (April 6, 2022). On May 10, 2022, LUNA began to death-spiral towards 0 as its stablecoin UST de-pegged and LUNA was infinitely minted. Subsequently, Lido shut down Terra support, focused its efforts towards Ethereum, and today does not have any LSTs in the Cosmos ecosystem nor any known plans to. Staking penetration in the Cosmos ecosystem is still nascent today, with 2% penetration of ATOM, and 7% penetration of OSMO. These two chains today represent >85% of Stride’s TVL. Compared to 41% penetration on Ethereum (and growing) this represents 5-20X additional opportunity for ATOM/OSMO, prior to the addition of other Cosmos chains supported, and new chain expansion (Celestia, dYdX). Stride has 14-20X more ATOM tokens than two competitors (holding >85% share of liquid staked ATOM), and 59X more OSMO tokens than Quicksilver. (holding >95% share of liquid staked OSMO). The lead is substantial, and we believe will be maintained over time. Stride also has >95% share for other LSTs including for INJ, EVMOS and JUNO. In our view, Stride has won through numerous reasons: •Broad Chain Coverage – Stride supports 10 blockchains in the Cosmos ecosystem. pStake only supports 2 assets pairs (ATOM and XPRT) which has not changed since its February 2022 launch. •Ecosystem Alignment – Stride has closely linked and aligned itself with the Cosmos ecosystem. Beginning July 19, 2023, Stride began to leverage ATOM (Cosmos Hub) for economic security (which means staked ATOM holders secured the Stride blockchain and would handle block production). In return, Stride shares 15% of its emissions and protocol revenue with ATOM. •Stronger Economic Security – leveraging ATOM for consensus means that Stride has significantly stronger economic security guarantees than pStake which does not (<$10M circulating MC). Furthermore, Stride’s blockchain is explicitly minimal and they do not have any non-LST products on its roadmap. This simplifies the chain for security benefits. •Network Effects – as Stride has hit an inflection with the asset support in Cosmos, network effects set in. There are minimal code changes to additionally support new Cosmos chains with IBC enabled, which means that Stride’s scale and lindy makes it the most secure option for new Cosmos chains (Celestia, dYdX) to prefer and partner for their LSTs. •Deep AMM Liquidity – Stride has significantly deeper liquidity on AMM pools than its competitors. Stride has $17M+ of stATOM liquidity on Osmosis, compared to pStake having <$1M for stkATOM liquidity. Often this is done through “Protocol Owned Liquidity” (POL) for the host chains, which reduces the incentives Stride has to give out to scale a given LST pair. For example, Osmosis deployed $11M worth of OSMO to a stOSMO liquidity pool, and Juno deployed $1.65m worth of Juno to a stJUNO liquidity pool. •DeFi Integrations – Stride LSTs today can be used in a variety of Cosmos applications including Umee ($6.5M TVL), Shade ($3M), Kujira ($1.5M), Mars ($1M) and others. These increase the utility and network effects of Stride LST assets. Stride’s singular focus on LSTs and not competing with other defi protocols, also allows them to get more widely integrated. Stride charges a 10% take rate on the staking income collected through its protocol. Of this, 8.5% goes to the Stride protocol (to stakers of the STRD token), and 1.5% goes to ATOM / Cosmos Hub for providing economic security to the Stride blockchain. There are a few key differences between staking economics on Cosmos vs Ethereum: •Validator Expenses: On Ethereum, every stake of 32 ETH requires a new validator node to be spun up. As a result, Lido charges 10% take rate (same as Stride) but has to give 5% to the validator, and the Lido DAO keeps the remaining 5%. Because Cosmos blockchains run on a delegated PoS or equivalent model, where stake is just delegated to the existing larger validators, there is no incremental cost or fee share Stride has with validators. The result is a higher margin, more profitable liquid staking protocol in terms of net fees. •Staking Yields: Cosmos chains tend to launch with much higher rates of emission and inflation. For example, ATOM has 18% APY, OSMO 9%, JUNO 15%, INJ 15%. This compares with Ethereum’s current staking of 3-4%. This naturally tends towards LSTs capturing a larger share of the economics, and makes LSTs a more compelling value-add especially when also deployed in defi protocols. As TVL has grown from $5M to $60M over the past year, and with an average 16% staking APY, Stride has grown to nearly $1M of annualized revenue. We believe over the next 6-12 months, there are numerous tailwinds and call options to Stride’s growth from the following Cosmos ecosystem chains. Stride has already stated intentions to support dYdX and Celestia liquid staking (via stDYDX and stTIA tokens) [2] •dYdX ($3-4B FDV): dYdX is the largest decentralized derivatives exchange, facilitating $400B+ in volumes and generating $100M in annualized fees annually. dYdX has been working on a product upgrade (v4), moving its trading platform from a StarkEx chain to their custom Cosmos blockchain. Importantly, trading fees will accrue now to DYDX token holders who stake (with a 30-day unbonding period). dYdX has the potential to be one of the largest blockchains by FDV in the Cosmos ecosystem as it grows market penetration of decentralized perps from 1-2% to 30% like in spot markets. On November 21, 2023, Stride announced the coming launch for stDYDX and 250,000 in STRD emissions to bootstrap early adoption. •Celestia ($8-9B FDV): Celestia is one of the leading data availability (DA) layers that is part of Ethereum’s modular scaling roadmap. They recently deployed to mainnet on October 31, 2023. Celestia will likely grow with usage of Ethereum and its L2s. Stride has posted to Celestia governance to kick off support for LSTs (called stTIA). •Akash ($400M+ FDV): Akash is a decentralized compute marketplace, which has recently focused on GPUs. Since GPU mainnet launch in September, Akash has scaled to ~200 GPUs and annualized GMV of ~$500K-1M. Importantly, a portion of the 20% take rate that Akash charges will be distributed to Akash stakers, in addition to the annual emissions. •Noble (native USDC on Cosmos): Circle recently launched native USDC support on Cosmos, via Noble which is an app-chain purpose built for native asset issuance. Today there is $30M+ of Noble USDC on Cosmos. As Cosmos sees an influx of demand vectors (from dYdX, Celestia, Akash), Noble USDC issuance on Cosmos can grow significantly which stimulates activity in other Cosmos appchains like Osmosis which accounts for a large part of Stride’s TVL. To put in perspective, dYdX and Celestia add $10B+ of FDV to Stride’s addressable opportunity, compared to ~$6B from its existing supported chains. We believe these can be powerful additional tailwinds to Stride’s growth, in addition to continued LST penetration on existing chains (ATOM, OSMO, etc). Generally speaking, Stride intends to be on the ground floor of any new Cosmos chain launch. As long as IBC/Cosmos SDK remain attractive for builders to deploy an app chain, Stride can continue to support, partner and benefit from the growth of new ecosystems. Valuation & Scenario Analysis Below, we present a few scenarios for Stride’s key drivers. In our base assumption: •We have assumed Stride’s addressable FDV grows from $6B to $25B - Stride currently has $6B in addressable FDV from its existing chains which include ATOM, OSMO, and INJ primarily. We assume this grows to $10B over a market cycle. - Stride is working on support for DYDX and Celestia (TIA) which represent nearly $10B of FDV today. We assume +50% expansion to $15B as we are constructive on both DYDX and Celestia. •Staking rate across Cosmos chains is held constant at 50% - No changes for the major existing chains such as OSMO, ATOM. - DYDX will return its fees to token holders with the new product which should drive staking rates to comparable ranges vs other L1/Cosmos blockchains. Currently there are already 16M+ DYDX tokens that are staked. - Celestia (TIA) requires a robust validator set to secure its data availability layer and will likely drive staking rates similarly high. •Liquid staking penetration grows from 2% to 15% - On Ethereum, liquid staking penetration is 41% of all ETH staked (with LDO having >30% of this share). - As the activity in the Cosmos ecosystem broadly increases (across DeFi, AMM, borrow/lend, perps trading) we believe LST penetration can grow meaningfully from 2% to 15%, which is still well below Ethereum levels. - Cosmos tends to have longer unbonding times than most other chains (21+ days) which should translate into a bigger tailwind to LST penetration. •Market share remains stable at 90% - LSTs tend to exhibit winner take most effects as seen with Lido on the Ethereum ecosystem. - Stride has grown from 72% to 92% share since Jan 1, 2023 and we believe can continue to dominate this market. •Stride maintains 8.5% take rate as exists today - We believe it’s possible for Stride to exhibit modest pricing power over time, but do not assume this in our base case or upside forecast. Risk & Mitigants There are a few key risks we are actively monitoring for our investment in Stride: •Exposure to Cosmos Ecosystem: today >85% of Stride’s TVL is tied to just two Cosmos chains – ATOM (63%) and OSMO (24%). This makes it very tied to the success of these two projects, and the market cap / token performance. We believe this concentration risk will decline over time as Stride expands to supporting new chains with distinct demand vectors. For instance, usage of dYdX is tied to the perpetual trading market, and Celestia is tied to Ethereum rollup demand for data availability, bringing more diversity to Stride’s ecosystem exposures. Since the start of 2023, Stride has grown its % TVL exposure to non-ATOM/OSMO blockchains from 2% to 14-15%. •Competitive Risks: while liquid staking at scale tends to be a winner-take-most market, the Cosmos LST market is still nascent today with only 2% category penetration. The Cosmos ecosystem has gone through a few waves of dominant players (Lido, pStake) that later lost share in the market as the tides changed (collapse of LUNA, crypto bear market). There is still a risk that Stride fails to dominate liquid staking in the Cosmos ecosystem. Recently there are new players such as Milky Way looking to compete for LST pairs for Celestia (TIA). •Osmosis Superfluid Staking: Osmosis introduced Superfluid Staking in early 2022, which allows liquidity providers on the Osmosis DEX, be able to collect OSMO staking rewards while providing AMM liquidity. While this is not exactly the same as a liquid staking protocol, it could act as a substitute for stOSMO by Stride (22% of TVL). Superfluid Staking only allows LPs to receive 75% of the OSMO staking yield compared to 90% for holding stOSMO (after Stride’s 10% fee), so we believe Stride offers a superior product. In addition, Stride has been able to succeed in the OSMO ecosystem (8% liquid staking penetration, even higher than ATOM) despite competition against the superfluid staking option over the past 12-18 months. Special thanks to Vishal Talasani (Co-Founder, Stride), Jeff Kuan (Axelar), Paul Veradittakit (Pantera Capital), Cody Poh (Spartan Group) for their review and input. [1] All forecasts and assumptions are hypothetical. See “Valuation & Scenario Analysis” section for details [2] Forward looking statements based off public twitter, governance and blog posts by Stride

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    james
    james
    •over 2 years ago•
    $MPLX

    Metaplex: 99% market share on SOL w/ volume surging 5x YoY w/ 25-100 mm rev potential

    Executive Summary Metaplex is an established NFT infrastructure protocol in the Solana ecosystem. They facilitate over 99.9% of the NFT mints. They have built the infrastructure standards for NFTs (Token Metadata) along with applications like Candy Machine and Creator Studio that make it easier for creators to set up fair launches. While the NFT market broadly has seen huge declines (85-99% down for floor prices and marketplace volumes), Metaplex has seen mints grow 5X+ year over year, from the launch of Bubblegum, their program for minting compressed NFTs. [1] Compressed NFTs by Metaplex has driven the cost of minting NFTs down by a factor of 1,000x+ (from $10+ on Ethereum to <$0.001 per mint on Solana). This has translated to a surge in experimentation for integrating NFTs into social, payments, creator, and physical infrastructure applications. Metaplex is minting 180M annualized NFTs, which compares to 25M for Ethereum (7X+ more). [2] Metaplex has recently turned on fee switch to support immutability. If the fee switch had been turned on in 2022, Metaplex would have generated $13.9 million of revenue. [3] Solana is well positioned to be successful with mainstream web3 consumer use cases, with its distinct architecture of parallelized computation and local fee markets. We believe NFTs can play a crucial role in this, as a primitive that represents any distinct digital content. Unlike NFT marketplaces which has been disrupted again and again by competition, we believe that Metaplex faces very little competition and likely continues to be a leader in facilitating NFT mints through its infrastructure standards and front-end applications. * Metaplex has the potential to become a Shopify-like product allowing creators to mint, manage and monetize their NFTs. Over the next 3-5 years, we see Metaplex having the potential to power billions of annual NFT mints and generating $25-100M+ in revenue. [4] Background Non-fungible tokens (NFTs) represent a key new innovation in crypto over the last crypto cycle. NFTs are distinct digital identifiers that are recorded on a blockchain, used to demonstrate provenance, authenticity, and ownership over digital assets. The first foray into NFTs involved the ERC-721 standard on Ethereum that was first introduced September 2017. CryptoKitties created one of the first blockchain games, allowing users to collect and breed digital cats (all represented as NFTs). This famously led to congestion of the Ethereum network in Nov/Dec 2017 and >20% of all network activity. NFT’s big foray into the mainstream audience centered around digital profile pictures. CryptoPunks (launched June 2017) and Bored Ape Yacht Club (BAYC, launched April 2021) are among the highest valued collections, with 1 NFT worth $400K+ floor price at the peak of the 2021-22 market. Through that period, we saw NFT trading volumes on marketplaces grow from nothing in 2020 to $60B annualized. NFT marketplaces like OpenSea were valued at $13B+ at the peak of the market cycle, facilitating $2-3B+ in monthly volumes and earning $1B+ of annualized revenues with a 2.5% take rate. As with much else in crypto, NFT floor prices and trading volumes declined meaningfully over the last 2 years. Blue chip collections such as Punks and BAYC are trading down 80-90% vs their peak market values, while NFT marketplace trading volumes have declined >95% from $60B annualized to $3B annualized. Yet the fact that NFTs still annualize $3B+ in trading volumes and Punks, BAYC have $35-70K floor prices, demonstrates the power behind digital communities and culture. For perspective, eBay processed $74B in GMV in 2022. NFTs over the 2021-22 period have been primarily associated with speculative JPEGs, not unlike Ethereum’s primary association with Initial Coin Offerings (ICOs) in the 2017-18 era. Yet since then, Ethereum and smart contracts have morphed into so much more. Today smart contracts are the driving force behind permissionless finance, stablecoins, decentralized autonomous organizations, governance, traditional asset tokenization, physical infrastructure networks, and more. Similarly, we see NFTs as a novel primitive over the coming decade that enables digital property rights and ownership of any content type. A key barrier historically for ubiquity of NFTs to grow beyond highly speculative use cases, has been around the cost of mint. For the standard 10K NFT collection, it costs 176 ETH or nearly $300k USD today (~$800K at the peak) on the Ethereum network, which comes to $30 per NFT mint ($80 per mint). This may be an acceptable cost to users who are primarily speculating on the collection floor price, but prohibitive for daily use. For NFTs to be ubiquitous, they need to structurally shift from being about scarcity to abundance. Introduction to Metaplex Metaplex is the protocol behind the NFT standard in the Solana ecosystem. The company was originally incubated within Solana Labs by a team including Stephen Hess (former Head of Product at Solana Labs), and began operating as an independent organization starting fall of 2021. Metaplex has built products allowing artists, brands, creators to create (“mint”) NFTs and launch self-hosted mint pages, through a combination of APIs and low-code tools. Metaplex powers the vast majority of activity (99.9% of NFTs minted) with multiple product lines across both infrastructure and application tools. Some examples: •Token Metadata – Solana program responsible for attaching additional metadata to fungible or non-fungible tokens. For NFTs this includes the name, symbol, URI, traits, royalty fees, etc. •Candy Machine – leading minting and distribution program for fair NFT collection launches on Solana. It allows creators to bring their digital assets on-chain in a secure and customizable way. •Auction House – protocol that allows marketplaces to implement an escrow-less sales contract. •Fusion – program that adds on-chain tracking and composability around NFT ownership. It is used for complex ownership models to be implemented by creators. •Creator Studio – no-code, web based tool for creators, making it easy to create, sell and NFTs on Solana without writing a single line of code. •Bubblegum – program for creating and interacting with compressed Metaplex NFTs, which are secured on-chain using Merkle trees. Since inception, Metaplex has facilitated mints of 144K+ collections, 61.7M+ NFTs, 14M+ collectors and $1.1B+ in creator revenue. Minting NFTs on Solana costs 100x less than Ethereum, at just $2500-3000 for a 10k collection (translates to $0.25-0.30 per mint) compared to $250-300k on Ethereum ($25-30 per mint). Metaplex’s most commonly used programs include Candy Machine and Token Metadata. Unlike most other blockchains, Solana separates logic and data into two distinct components – these are called Programs and Accounts. Instead of storing data inside variables internally, Programs (holding application logic) interact with Accounts (holding state and data), with the ability to modify them. Candy Machine is one such program, as the leading mint and distribution program for fair NFT launches on Solana. Token Metadata is another such program that attaches metadata to both fungible and non-fungible tokens on Solana. Metaplex’s programs are available under open source license for everyone to publicly view and fork. While the source code is public, Metaplex’s license does not allow others to copy or fork the code for profit purposes, or to offer a competitive product or commercial substitute that reduces economic benefit to Metaplex. Furthermore, Solana’s architecture separating Programs and Accounts means that were a new startup to fork Metaplex’s NFT standard, many key players in the ecosystem (such as NFT marketplaces, wallets, custodians, and node providers) would all need to integrate that program. This comes with significant overhead of coordination. In fact, Magic Eden (Solana NFT marketplace) had previously attempted this with their Open Creator Protocol (OCP), which defined a new standard for royalty-enforced NFT collections. This effort saw limited success and was later shut down. The result of the above is that Metaplex has a strong and dominant role in the Solana NFT ecosystem, in building programs at both the application and infrastructure standard layer. Compressed NFTs Despite challenging market conditions for NFTs and crypto broadly, Metaplex has grown the NFTs minted with its infrastructure significantly from 500K per week (over much of 2022) to 3M+ per week today. This 5X+ growth has been driven by the launch of the compressed NFT standard which further drives the cost of minting much lower. Today it only costs $100 to mint 100K compressed NFTs, amounting to <$0.001 per mint. Metaplex’s compressed NFTs program (known as Bubblegum) has achieved this breakthrough as a result of Solana’s Merkle tree program (known as account-compression). This is achieved by moving the storage of NFT metadata (image url, traits) off-chain through indexers and RPC node providers. Instead of storing a NFT's metadata in a typical Solana account, compressed NFTs store the metadata within the ledger. The result is that compressed NFTs inherit the security and speed of the Solana blockchain, while reducing storage costs by moving this off-chain. Since the entire computational history is on the Solana ledger, if any indexer or RPC provider goes down, the entire state data can be reconstructed by replaying all historical transactions. Notably, all compressed NFTs are compatible with the regular NFT standard, and can be losslessly decompressed into regular Metaplex NFTs. In a way, this is similar to how rollups on Ethereum offload computation and state storage to a Layer 2 blockchain (Optimism, Arbitrum), while Ethereum itself stores the merkle root and data availability. This results in Ethereum being able to trustlessly reconstruct state should the L2 rollup blockchain be compromised. Metaplex introduced compressed NFTs in November 2022. Since then, 57M+ compressed NFTs have been minted. Due to the low cost of minting, numerous applications have found creative use cases: •DripHaus – platform connecting creators to fans by airdropping their work (art, music, games, comics) to fans. 20M+ compressed NFTs have been minted for just $2000 on Solana, which would have cost $300M+ on Ethereum. •Helium – decentralized network of 2M+ IoT hotspots that are user owned. Helium migrated from their own blockchain to Solana. In the process, they issued 1M+ compressed NFTs on Solana to represent the hotspots that users own. •Dialect – wallet to wallet messaging application. Emojis and stickers are tokenized into compressed NFTs, so they are collectible and ownable. Users can mint custom emojis and stickers and share them with their friends. More than 20K+ users have minted and collected these stickers. •Tiplink – crypto payments application that lets users send and receive money through a web link or URL. Tiplink allows new users to claim AI-generated compressed NFTs to have users test its product as a growth strategy. Tiplink has acquired more than 1M users (unique minters) through this acquisition strategy. Experiences like how Dialect, Tiplink, DripHaus adopt compressed NFTs would not be possible on Ethereum or any other ecosystem. As the price of minting NFTs has fallen to <$0.001, applications are finding creative ways to incorporate NFTs into everyday use cases – including payments, artwork, chat stickers, and physical infrastructure networks. Furthermore, Magic Eden and Tensor have rolled out support for compressed NFTs on their marketplaces, demonstrating adoption of the compressed NFT standard from the Solana ecosystem. Monetization For much of its history, Metaplex has operated all its products free of charge. The company has been fortunate to raise $47M of venture funding from Multicoin Capital, Jump Crypto, Asymmetric, and many other leading funds, having sold 10.2% of tokens in the strategic round. This capital has funded the development and maintenance of a broad suite of programs across the Metaplex Program Library. Towards late May 2023, Metaplex announced plans to further sustainability of the protocol. These changes include: 1. Roadmap to convert Token Metadata program into full immutability, which means it can no longer be upgraded or modified. 2. Access to the Token Metadata program will remain permissionless, all users will be treated equally, and no token gating with $MPLX either before or after. 3. Small fee introduction for usage of Token Metadata program, primarily 0.01 SOL (roughly $0.20 USD) for each creation of uncompressed NFTs. Fee proceeds are used to fund development of other programs Metaplex maintains (such as Candy Machine, Auction House, Bubblegum for Compressed NFTs). Notably, these changes were vocally supported by key participants such as Solana Labs (from which Metaplex spun out), Magic Eden and Tensor (which are the largest Solana NFT marketplaces). In 2022 Metaplex facilitated 22M NFT mints. This would translate into $4.4M in revenue had Metaplex monetized at 0.01 SOL ($0.20) per mint at today’s price, and $13.9M in revenue had they monetized at each day’s SOL price. From inception, Metaplex would have earned $23.5M in revenue monetizing at each day’s SOL price. Since the introduction of compressed NFTs, over 99% of ongoing NFT mints are now done under Bubblegum. Note that compressed NFT mints are not monetized today. Only standard NFTs that use the Token Metadata program are currently monetized. We believe in the medium term, Metaplex’s primary focus should be on furthering experimentation, usage and adoption of Bubblegum, which can have significant growth potential among mainstream consumer crypto applications. Historically, NFTs have been about scarcity. This is a logical conclusion in a world where the cost of NFT mints is $20-30, by definition only supporting highly valued, artificially scarce assets like CryptoPunks and BAYC. However, as prices are reduced by a factor of 1,000x+ we believe NFTs shift to becoming a core infrastructure primitive that powers digital experiences – whether across consumer payments, gaming, social, identity, music, physical infrastructure, and many others. Going forward, we believe NFTs are increasingly about abundance. Metaplex has built the leading NFT infrastructure standards and applications, that is the most usable and scalable for consumer products that reach 100M+ users. Metaplex has proven $4-14M of annual revenue potential in 2022, from a limited set of use cases. We believe the protocol has the potential to power billions in annual NFT mints (from 150-200M annualized today), continue to build leading infrastructure standards and applications, and build into a sizable revenue and business outcome. Valuation & Scenario Analysis Given the amount of experimentation on Metaplex with compressed NFTs and monetization is just turning on, it is difficult to predict what the future state of Metaplex will look like. We have attempted to contextualize what various scenarios could look like: •Our 2022 Scenario highlights what Metaplex revenue would have been if Metaplex had turned on fees. Given minting costs on Solana were significantly cheaper than Ethereum and high NFTs valuations, we believe that Metaplex would have had the pricing power to implement fees, without losing many mints, and earn $14M revenue that year. •Our Current Scenario highlights the impressive growth of compressed NFTs, annualizing Q3 2023 run-rate numbers. Impressively, Metaplex mints of 180M+ annualized are 9x that of the mints on Ethereum today and has 2.7x the number of mints on Ethereum in 2022. As minting costs have declined by a factor of 100x (in SOL terms), we have seen a corresponding 30x increase in mints. This is despite NFT trading volumes and floor prices being down 95%+. •Our +Pricing Scenario assumes Metaplex will charge a similar 83% mark up to their compressed NFT product as they do for their traditional mints. Given this only increases the price of a compressed NFT from $0.002 to $0.004 in USD terms, we believe this will not drastically affect volumes of NFTs being minted. Metaplex would be able to generate $1M of revenue at these current valuations. For context, OpenSea which did $7.6B of revenue in 2022 is doing $30M of revenue. [5] •Our Base Scenario assumes Metaplex is able to 10x usage from here. Solana price increases from $20 to $40. The result of this is $20M+ of mint revenue at an average cost of $.02 per NFT across 2.5B NFT mints. Metaplex is also able to add on value added services around the management and sale of NFTs. Similar to Shopify which allows an online merchant to create and manage a store, Metaplex is attempting to build a full stack service for the issuance and management of NFTs. We believe this could add another $5M of application related revenue (at $10-20/month, this would require 20-40K subscribers). At a 20x multiple, this would support a $500M valuation. •Our Upside Scenario assumes Metaplex is able to power 10B of annual NFT mints. For context, this compares with the following annual figures: - 2.5 billion blog posts - 8.6 billion TikTok videos uploaded - $70 billion spent on virtual goods (assuming $10 per item = 7 billion items) - 200 billion tweets - 1.8 trillion photos - 8.4 trillion text messages [6] Solana price increases to $60 (average from 2022 period). Although the cost per mint increases as SOL price increases, we believe if Solana ecosystem becomes more and more valuable, minters would be willing to pay a commensurate premium with minting on Solana. At a 20x multiple, this would translate into a $3B outcome. Risks & Mitigants •NFT use cases are still early and emergent. Most of the NFTs minted in 2021-22 period related to speculative JPEGs. Today, we are seeing experimentation across messaging (stickers), payments (growth acquisition), creator content (discovery) and physical infrastructure (tokenized representation) – but these are all early and may not be durable or eventually monetizable if applications do not build businesses on top. •Risks from Solana interfaces. Because of how Solana separates logic and state into Programs and Accounts, it has allowed specific programs such as Metaplex Token Metadata or Solana Program Library (SPL) to dominate the standards for SPL-token and NFT mints. Solana ecosystem has been working on developing interfaces, which would mirror functionality in the EVM ecosystem where developers can fork the ERC-20, 721, or 1155 standards for issuance of fungible and non-fungible tokens. This effort is still a work in progress, and developers would need to build a new codebase to mirror/surpass functionality Metaplex provides today for already low fees. Nonetheless, this could be a long-term risk. •Solana ecosystem dependency. Today the vast majority of activity sits within Ethereum or EVM compatible ecosystems, whether this involves defi, stablecoins, payments, NFTs, and others. Solana has proven itself to have a strong community despite the FTX fallout, with a distinct architecture around parallelized transaction processing, local fee markets, and scalability that grows in step function with compute and Moore’s law. However, it is possible ultimately NFTs, even if successful as a widely adopted primitive in daily consumer applications, exists outside of Solana as the Ethereum ecosystem continues to mature and solve its own scalability challenges. Special thanks to Dorian Lee (CEO, Metaplex Studios), Mackenzie Hom (Director of BD, Metaplex Studios), Shayon Sengupta (Multicoin Capital) for their review and input. [1] Total Metaplex NFT mints of 45 million in Q3 2023, compared to 7.9 million in Q3 2022 (Dune) [2] ERC-721/1155 mints on Ethereum were 6.2 million in Q3’23, which translates to roughly 25M annualized (Dune) [3] Metaplex was responsible for 22 million NFT mints in 2022. Their current fees are 0.01 SOL per mint. Revenue calculation uses the SOL price for each day’s mint in 2022 (Dune, Artemis Sheets) [4] All forecasts and assumptions are hypothetical. See “Valuation & Scenario Analysis” section for details [5] OpenSea revenue estimate calculated based on volumes multiplied by 2.5% take rate [6] Sources for annual number of blog posts, Tiktok, virtual goods, tweets, photos, and text messages

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