Duna Conversations

Pieter van der Does

Even Adyen’s 1,000-plus engineers could not make in-house payments the best use of a large merchant’s talent, especially as returns, fraud, and account changes complicate the process.Adyen built reusable products from merchants’ problems, then approached major US companies at roughly 1½ years old; those prospects signed 2–4 years later.Its European start demanded international readiness early, while the balance between internal expertise and experienced outside hires remains a growth choice.