PERSON DIRECTORY
Sebastian Mallaby
Sebastian Mallaby appears in 2 indexed conversations across Hard Fork, Sohn Conference Foundation. This directory brings every appearance, source, TL;DR, digest, and transcript into one searchable feed.
The Future of Google | EP 126
Kevin RooseCasey NewtonSebastian Mallaby
Google’s AI Mode replaces ten blue links with synthesized answers as it defends a search business that generated $54 billion last quarter, putting the link economy and publishers’ traffic at risk.TollBit found AI interfaces delivered 91% less click-through traffic than conventional search, while Chegg’s collapse shows the exposure; crypto’s expanding ties to ordinary savings and vibe coding’s maintenance debt add further risks to monitor.
Aravind Srinivas and Sebastian Mallaby at Sohn 2025
Aravind SrinivasSebastian Mallaby
Perplexity's valuation reportedly rose from $9B in December to $14B five months later as its daily-use product targets Google's vulnerable search economics and browser distribution.The decisive battleground may be the omnibox, where an assistant combining navigation, answers, tasks and agents could redirect traffic, but execution may take at least half a decade and reliability remains a major brand-risk constraint.

