PERSON DIRECTORY
Omer Shai
Omer Shai appears in 1 indexed conversation across 20VC. This directory brings every appearance, source, TL;DR, digest, and transcript into one searchable feed.
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Wix CMO Omer Shai: The $100M Marketing Machine and Why LTV Is BS
Shai replaces LTV with TROI, using 1-, 7-, 14- and 28-day cohorts as technology changes faster than multi-year models.Wix targets an 11-12-month TROI including retention, upgrades and churn, treating marketing as investment with unlimited budget inside that threshold.Above $100M in effective marketing and Base44’s Super Bowl slot, bought 12 days after acquisition, show scale; TikTok and LinkedIn remain unresolved.