[BidClub_]
Hard Fork · · 68 min

Is Google Breaking Up? + Seasteading Is Back + Tool Time

Kevin RooseCasey NewtonMark Yarm

Podcast
TL;DR
  • Google’s second monopoly loss turns breakup talk from theater into a live, if slow, risk to its search-and-advertising economics. One judge is considering search remedies after last August’s loss; another found monopolies in two of three ad-market segments in a 115-page ruling. Appeals could take years, but Casey Newton argues combined remedies could produce “the biggest change to the economics of the web” in a decade or two.
  • The search remedy battle is fundamentally about stripping Google of distribution and data advantages, not merely changing a choice screen. The government wants Chrome spun out, Google’s search index licensed through something like an API, and default-placement deals ended; Google spends about $20 billion annually to remain the default on iOS. OpenAI’s Nick Turley testified that it would like to buy Chrome and access the index, while Casey called Google’s proposal to allow merely nonexclusive deals “really flimsy.”
  • AI search is why Casey no longer assumes Google would retain 90-plus percent share after remedies. Kevin Roose argues Google Search remains better and habitual enough to survive unbundling, but Casey has changed his mind as ChatGPT, Perplexity and other products already reduce conventional search usage. Forced data access would not guarantee successful challengers, but it would “give them a fighting chance.”
  • Google’s response suggests it understands the threat but remains addicted to the same playbook. Court evidence showed it considered exclusive Gemini placement deals before settling on nonexclusive arrangements, including with Samsung—using search-era profits to defend the next interface. With the administration and Supreme Court viewed as unfriendly, conservative complaints helping fuel the animus and Google’s outreach looking “half-hearted” beside Meta’s, Casey thinks even Sundar Pichai’s position may eventually come into question.
  • SeaPods are commercially closer to ultra-expensive houseboats than to the autonomous ocean states that seasteading once promised. Ocean Builders has three structures around northern Panama, each reportedly costing roughly $6 million to build; Mark Yarm described Rüdiger Koch’s 36-foot-deep, nearly 120-day stay as somewhat of a publicity stunt. The company disclaims seasteading ideology, takes Tesla-like pre-orders and points to a Maldives development, but Mark sees a limited market.
  • The deeper seasteading signal is a split in tech power between exiting society and bending existing government to one’s will. Casey sees a movement once pitched as governance innovation becoming “way lonelier and way less ambitious”; Kevin’s alternative explanation is that wealthy technologists realized they could influence existing states instead of building new ones. The revealing cultural specimen was an all-male Burning Man discussion about helicoptering women to a future settlement “for a week or two at a time.”
  • o3’s important product shift is orchestration: one paid reasoning model can search, inspect files and images, run Python, and generate images before answering. Casey uses it to interrogate 115-page rulings and get the first “10 or 20%” of creative projects done, while continuing to verify every citation. Kevin’s failed GeoGuessr tests temper the hype, and successful photo geolocation would carry obvious privacy risks.
  • The productivity tools favored narrow jobs over autonomous workflows. Casey uses Tana as a single-subject AI-industry journal rather than another “Swiss Army knife”; Kevin’s secure email-autopilot effort collapsed under privacy and Google Advanced Protection constraints, but Superwhisper dictation cut his email time by “probably 50%.” Tana is free with an $8-a-month paid tier, while o3 remains more compelling for $20-a-month early adopters than casual users.
Digest · the substance, structured for research

1. Google’s two monopoly losses put its economic core in play

  • Kevin’s framing: this may prove “one of the most important weeks in the company’s history.” Google was simultaneously defending itself in the remedies phase of its search-monopoly case and absorbing another loss over the machinery that monetizes the web.

  • Judge Mehta ruled last August that Google illegally maintained its search monopoly, principally through billions in default-placement payments to Apple, Samsung and other device manufacturers. The trial now asks what Google must surrender, with the decision resting on one judge whose questions offer only imperfect clues.

  • In the second case, Judge Leonie Brinkema’s 115-page ruling found monopolies in two of the online ad market’s three components. Casey stressed that the market’s opacity is “on purpose”: Google owns multiple sides, tied products together and made participation in one part dependent on using another.

  • If both cases’ theories survive, Google could face fewer searches, mandatory data-sharing with emerging competitors and disruption to its core advertising engine. Casey hedged the timeline—“at least a couple years,” probably—but called the potential result the web’s largest economic change in “more than a decade, maybe two.”

2. The search remedy fight targets Chrome, data and $20 billion defaults

  • The government’s most structural proposal is to spin out Chrome, the world’s most popular browser and a major funnel into Google Search. It also wants Google to license its index of the internet, potentially through an API exposing useful search information to competitors such as DuckDuckGo.

  • Nick Turley supplied a ready buyer and beneficiary: OpenAI “would actually love to buy Chrome” and obtain index access to build its own search product. He also testified that OpenAI sought a partnership and search-index access from Google the previous year, only to be refused.

  • Distribution is the third front. After evidence that Google spends roughly $20 billion a year to remain the iOS default, the government wants those arrangements stopped; Google instead proposes non-exclusive payments, leaving Apple free to take money from Google, Microsoft or multiple search providers at once.

  • Casey’s pushback—worth keeping—is that rival bidding does not answer the monopoly ruling or materially threaten Google’s roughly 90% share. Kevin disagreed on mechanism: Google may retain 90-plus percent even without Chrome because its product is better, its brand is habitual and users could simply choose it again.

3. AI competition makes Google’s old distribution playbook newly dangerous

  • Casey acknowledged that a year earlier he would have shared Kevin’s skepticism about remedies. ChatGPT, Perplexity and other AI interfaces changed his view: they are not one-for-one Google replacements, yet for early adopters they have already become better at enough tasks to reduce conventional search usage.

  • Compulsory index access would not ensure that OpenAI or DuckDuckGo immediately builds a product used by billions. Casey’s narrower claim was that it would “give them a fighting chance,” accelerating the marginal erosion ChatGPT achieved before receiving any proprietary Google data.

  • Kevin wondered whether litigation’s biggest cost might simply be distraction, recalling Microsoft becoming “sclerotic” as lawyers and reviews slowed decisions. Casey countered with evidence that Google is intensely focused on the next interface: it pursued Gemini default placements, including with Samsung, and had considered exclusive deals before a ruling in one of the antitrust cases pushed it toward non-exclusive ones.

  • The irony, in Kevin’s analogy, is a defendant accused of check fraud paying the bailiff with another fraudulent check. Casey concluded Google is being “dragged into change kicking and screaming,” using monopoly profits to recreate its search distribution advantage around Gemini before competitors can establish themselves.

4. Appeals and politics leave Google unusually short of escape routes

  • Casey once expected the ad case to be the easier government victory and considered the search case shakier; Google has now lost both. The remedy judges have already found monopolies, so absent successful appeals, Casey expects orders requiring actions Google “absolutely does not want to take.”

  • Appeals may reach the Supreme Court, but Casey argued that neither the current administration nor the Court has been especially friendly to Google. The company has “used up a lot of its goodwill” and lacks obvious friends in high places capable of rescuing it.

  • Conservative grievances include alleged bias in search results, James Damore’s firing and image-generation failures that depicted the Founding Fathers as racially diverse. Those episodes have been assembled into a broader claim that Google is anti-conservative and should be pressured into becoming more favorable to the right.

  • Sundar Pichai appeared at the inauguration and Google has tried to curry favor, but Casey called those efforts “half-hearted” beside Meta’s “complete surrender.” No leadership move has occurred, yet he and Kevin do not rule out Larry and Sergey eventually presenting a new CEO as a clean break.

5. SeaPods turn seasteading’s roots into a $6 million lifestyle product

  • Mark Yarm met Ocean Builders co-founder Rüdiger Koch 36 feet underwater around day 118 of an attempted Guinness World Record endurance stay, roughly 46 hours before Koch emerged. Fish passed the portholes, but the stay was not self-sufficient: workers cleaned, food arrived from the marina and visitors could descend.

  • The company has built three SeaPods in and around the bay in northern Panama. Kevin’s visual analogy was a sideways dumbbell: an above-water living chamber, a narrow column containing a spiral staircase and a lower underwater chamber. Panama registers them as houseboats, and Ocean Builders presents them as a lifestyle brand rather than a sovereignty project.

  • That disclaimer cannot erase the lineage. Co-founder Chad Elwartowski and his now-wife Nadia previously occupied a primitive seastead about 14 miles off Thailand; Koch acknowledged a level of paranoia after the group feared for their lives. Asked about a press allegation involving a hired hit man, Koch denied it, and Mark emphasized, “I don’t know what the truth of the matter is.”

6. Climate adaptation supplies a practical pitch, but not a mass market

  • Each SeaPod costs about $6 million to build, yet the founders insist, “This is not Elysium”—not a refuge where the wealthy abandon everyone else. Bay Area interest exists, Mark said, but the commercial strategy remains pre-orders “in a very Tesla-like move” for what he considers a limited audience.

  • Ocean Builders announced a project with the Maldives involving a planned, Venice-like, Technicolor development, a proposal Mark considered practical given rising seas and the possibility of a nation disappearing. One envisioned social model is a cluster whose residents travel between pods by Sea-Doo rather than living in complete isolation.

  • Reality in Panama is smaller: two occupied SeaPods and one prototype that is not really used. The CEO lives on one nearly full time and described returning to shore as “ghetto”—a remark Casey found revealing about his view of humanity, though Mark said the man seemed sociable and genuinely drawn to a high-tech home on the water.

7. Seasteading’s governance experiment has contracted into an exit fantasy

  • Casey recalled the original argument sympathetically: governments have shown too little institutional innovation, and international waters might let semi-autonomous communities test new arrangements. He did not want to join one, but once saw value in volunteers experimenting and returning with ideas.

  • A decade later, his verdict changed. There are still “the same loners who are ensconcing themselves in underground chambers,” but no meaningful communities have emerged; the project now looks “way lonelier and way less ambitious” than its early Silicon Valley incarnation.

  • Kevin’s critique was harsher: seasteading feels “spiritually empty and sad” because it substitutes an eject button for reforming one’s community. His alternative theory for its failure is political—Peter Thiel, Elon Musk and other technology elites may have realized they could invest in bending existing government instead of founding civilizations offshore.

  • Gender exposed the social weakness. Kevin remembered an all-male Burning Man group debating how to attract women and proposing they be helicoptered in “for a week or two at a time”; Mark agreed the movement remains “pretty dude-heavy.” For Casey, living alone at sea is inescapably ideological even when its promoters deny politics.

8. o3 makes the model picker recede, but verification remains mandatory

  • o3’s defining improvement is not merely benchmark performance. The paid reasoning model can decide within one query to search the web, inspect uploaded files, run Python, reason over images or generate images—a step away from the “nightmare world” of choosing among 16 models.

  • Casey uploads decisions such as Google’s 115-page ruling, asks why the government thinks this is the case and has o3 retrieve supporting passages. He has not yet found a fabricated citation but still checks every quote; for creative work, he prefers asking it to get him the first “10 or 20%” into a project, where even bad ideas can break a deadlock.

  • Kevin used o3 for a home-office rug, a broken car seat and photo analysis. His own GeoGuessr-style tests failed despite other users’ enthusiastic reports, while Casey noted the darker implication: reliable identification could let someone upload any photo taken of a person and determine exactly where that person was.

  • Casey recommends the roughly $20-a-month experience to early adopters, not students or casual dabblers who feel compelled to upgrade. Still, both hosts saw the frontier moving quickly as reasoning capabilities spread: Claude added web search, while Gemini 2.5 was drawing excitement for its own upgrade.

9. Narrow tools beat autonomous workflows when security meets reality

  • Casey’s Tana experiment is intentionally constrained: a dedicated journal collecting daily AI headlines and tags. Over time, he hopes it becomes a searchable chronological record where selecting “OpenAI,” for example, instantly reconstructs everything relevant from that week.

  • Kevin observed that earlier productivity apps offered similar tagging and topic organization. Casey’s answer was behavioral, not technical: a blank browser window can invite work even when an old one has room. “Instead of just trying to turn every app into a Swiss Army knife, like, sometimes you just want a hammer.”

  • Tana offers a generous free tier and a paid plan starting at $8 monthly or $96 annually; Casey readily conceded that free-to-use Obsidian could implement the same system. His actual recommendation was the single-subject journal, not a claim that everyone needs another productivity subscription.

  • Kevin’s attempted email autopilot failed two non-negotiable tests: he would not entrust a startup with 20 years of email, and Google Advanced Protection blocks the third-party Gmail access such services require. Thunderbird, Chrome-extension and Electron experiments also failed; eventually o3 proposed something resembling malware that would capture screens and keystrokes.

  • The workable detour was AI dictation through products including Aqua Voice, Wispr Flow and Superwhisper. These tools transcribe across applications, then use language models to remove filler, format text, summarize or adapt tone to an email, message or draft without spoken punctuation commands.

  • Kevin estimates talking has cut his email time by “probably 50%.” Casey’s pushback was purely ergonomic—he feels self-conscious and expends more energy talking alone—so the recommendation is conditional: for people with Kevin’s “big muttering energy,” dictation may be a useful route through email.

Kevin Roose

Casey, I miss you. You're in New York this week.

Casey Newton

I'm in New York. I thought it was time to finally come back to the offices of The New York Times and see what I could find out about your performance review.

Casey Newton

Our studio in San Francisco feels very empty without you. What are you up to there?

Kevin Roose

It's so empty, you can actually fully extend your legs while standing inside the studio, which is not always true when there are 2 hosts present. So I saw Titanique last night. Have you seen this show or heard of it?

Casey Newton

It's pronounced Titanic?

Kevin Roose

It's Titanique.

Casey Newton

Okay.

Kevin Roose

It is a sort of fever-dream retelling of the Titanic story by an actress playing Céline Dion. It's kind of like a Céline Dion jukebox musical set in the world of Titanic. It's absolutely hilarious. I just thought, as a theater kid, you would love it because this is an Off-Broadway show, and I swear to God, the singers were the best singers I've ever seen live. One of them was the understudy. These people are incredible.

Casey Newton

Yes, the talent density of singers in New York is unbelievable. I realized this when I was 22 and moved to New York and entered a karaoke contest at a local bar. I wasn't making much money, and they had a $500 cash prize.

I was like, “I sing. I'm an okay singer. I might be able to win this thing.” So I show up to the bar, and the karaoke contest is about to start, and I just hear these voices doing warmups in the hallway. They are the best singing voices I've ever heard. These are professional singers. I'm sure they were Broadway actors and actresses ready to sweep in and win this contest. I just decided, yeah, I'm not going to enter the karaoke contest anymore.

Kevin Roose

Yeah. I don't want to go up against Patti LuPone tonight.

1. Google Faces Two Antitrust Trials

Kevin Roose

Well, Casey, the big news we have to start by talking about this week is what the heck is going on with Google, which I understand has had a very busy week in antitrust land.

Kevin Roose

Yeah, so this was a huge week for Google. In fact, I think looking back, we might even come to see it as one of the most important weeks in the company's history because, on one hand, you had another antitrust loss where a judge has said that the company has an illegal monopoly, this time in ads. And across town in Washington, D.C., another judge is in the middle of a remedies trial trying to figure out what to do about the company's illegal monopoly in search.

Casey Newton

Yes, and I have found this whole thing very complicated and hard to follow, partially because Google's ad business and the various mechanisms that it uses for these online ad auctions are very complicated, but also because there is this very strange naming thing that is happening because the judge in one of Google's antitrust cases is named Judge Mehta.

Kevin Roose

Mm-hmm.

Casey Newton

M-E-H-T-A.

Kevin Roose

Mm-hmm.

Casey Newton

And so every time someone talks about how Mehta is doing at its antitrust trial, I just have no idea whether they are talking about Meta the corporation or Mehta the judge.

Kevin Roose

Yeah.

Casey Newton

Anyway, carry on.

Kevin Roose

And it's made even more confusing, Kevin, by the fact that the judge in the Meta case is named Judge Google, and so—

Casey Newton

You just can't win.

Kevin Roose

It's been crazy. You can't win, yeah.

Casey Newton

So the last time we talked about Google's antitrust woes on this show, we brought up the fact that there are 2 distinct cases against Google that the federal government is bringing. One of them is over this issue of bundling, whether Google is allowed to make these business deals that involve paying billions of dollars to companies like Apple in order to bundle its search products with Apple's iPhones and make them the default on Safari and things like that.

There's the other trial that I understand has something to do with Google's search ad business and its auction process, and various Byzantine structures within that. So maybe let's start with the one that I understand more about, the bundling case that is about these exclusivity deals. What is going on with that case?

Kevin Roose

Great. So it was last August, Casey, that Google lost that case. That is the case that's being presided over by Judge Mehta, and he ruled just what you said: that Google has maintained an illegal monopoly in search engines. A primary way that it has done that is by investing billions and billions of dollars every year to make sure that Google is the default on your iPhone, on a lot of Samsung phones, and various other things they call OEMs, or device manufacturers.

So in August, Casey, Judge Mehta says, “Hey, that's illegal.” A few months later, the government unveils its proposal for what they think ought to be done about it. And this week, Casey, Google is back at trial, and all of this is now being litigated, where the government is saying, “Here's what we think you should do,” and Google is trying to fight very hard against that and say, “We think that you should actually do much less.”

Casey Newton

And how is that going for people who haven't been following that part of this antitrust trial?

Kevin Roose

Well, it's difficult to say, of course, because we're not inside the head of Judge Mehta. This is an interesting aspect of our legal system: This will be decided by 1 person, Judge Mehta, who's heard this whole case. It will sort of be up to him.

What we typically do in those situations is listen very closely to the questions that the judge is asking, and try to guess: Does he seem really skeptical about this? Does he seem more interested in that? Maybe we should start, Casey, by just laying out what the government has said should happen.

Casey Newton

Yes.

2. The Chrome Breakup Proposal

Kevin Roose

So we've discussed this on the show before, Casey. I would say there are 2 big pieces of what the government wants. One is that it wants Google to spin out the Chrome browser. Chrome, of course, is the web browser that is the most popular browser in the world. Google built it in-house. The government is saying, “We want you to give this up.”

The government also wants Google to expose its proprietary data in some really interesting ways. It wants the company to license its search index—the index that it has made of the entire internet. Maybe even offer up some sort of API that would let the company's rivals, like DuckDuckGo, peek under the hood and see what everyone is searching for on Google right now.

And at trial this week, there was a witness from OpenAI, former Hard Fork guest Nick Turley, who said, “You know what? We would actually love to buy Chrome, and we would love to get a look at Google's search index, because that would make it much easier for us to build our own search engine and compete with them in the market.”

Casey Newton

Hmm.

Kevin Roose

So those are the 2 biggest ideas that are being bandied about at the trial.

Casey Newton

That's really interesting. I have so many questions about what OpenAI would do with Chrome and how they would use that as a way to bootstrap some improvements in their AI models. But we can save those for a later episode, or when Nick Turley returns from testifying in court and comes back on to tell us.

But what is Google trying to do to push back on this proposed remedy? Presumably, they don't want to give up Chrome at all. That's a very big, popular product for them and a big way to funnel people toward their search engine.

Kevin Roose

That's right. They have said that that is a really extreme measure and would sort of place a chill on innovation if the government could just step in and start tearing parts of Google out just because Google happened to make a very successful browser.

Casey Newton

But what Google is really saying at the trial is essentially, the government should do as close to nothing as Google can convince them of, right? So, for example, Kevin, the third big thing that the government is asking for is, we want to put an end to these default-placement deals. That was how this whole trial started: The government was noticing, wow, Google is spending $20 billion a year just to be the default on iOS. Maybe we should stop them from doing that, and that would introduce some oxygen into the search market.

Google has come along, and this week they're saying, “No, no, no, no, no. Don't do that. Let us make these deals, but just make them nonexclusive. So maybe we pay Apple to be one of the search choices, but Microsoft also gives Apple a bunch of money, and then Bing can be a choice as well.”

Kevin Roose

Right, Apple's free to see other search engines.

Casey Newton

Yes. And of course, I think this is a really flimsy approach. I've asked a Google representative this week directly, “How is this actually going to eliminate the monopoly?” The government has ruled that there is a monopoly in this case. If you just let other search engines bid to be on these devices, do you really think you'll lose any market share whatsoever?

The person I was talking to waved their hands and said, “Well, look, the government hasn't even really given us a target to go for, so we don't even know what the market is supposed to look like after all this is done.” I regarded that as hand-waving. What the government wants is obvious. They want there to be a search engine that doesn't have 90% of the search market, and one way of doing that would be to get rid of these deals.

Kevin Roose

Yeah, it sort of begs the question: If they did enforce this remedy, break up Chrome and Google, and force it to sell to someone else, and then they came back in a year or 2 and Google still had 90-plus percent of the search market, would they have considered that a failure? Because, for what it's worth, I think that is the very likely outcome here.

I don't think it's just lock-in and these exclusive-arrangement deals. I think Google Search is actually better than other search engines. And so I think even if you give people the choice or stop these bundling arrangements, many, many people are so accustomed to going to Google when they have a question that they'll just continue doing that.

3. AI Search Threatens Google's Lead

Casey Newton

So I think that up until maybe a year ago, I would have agreed with you completely and said, “Maybe it's pointless to even try something like this, Kevin.” But then along comes AI search, along comes ChatGPT, along comes Perplexity, along comes all of these other chatbots that start to build a product that is not a one-for-one replacement for Google Search, but for many early adopters, it becomes much better than Google at lots of things, as we have discussed frequently on this show, right? You and I are both now using Google less because we're using AI products more.

And that's what I found so interesting about Nick Turley's testimony this week. What he was saying was, “Look, we're not here to compete with Google one-on-one. We want to build our own search product. We think search is a key pillar of what we're trying to build. But we can't build it in the way that we want to because there is a giant monopolist out there who won't work with us.” Something else interesting he said this week is that OpenAI went to Google last year and said, “Hey, can we make some sort of partnership with you? Maybe get access to some of your search index?” And Google said, “No, you can't.”

So what could happen in this case, Kevin? Well, maybe the government says, “Actually, Google, you have to go play nice with OpenAI. You have to go play nice with DuckDuckGo and Perplexity. You have to expose some data to them.” We can't say for certain that those companies are going to make perfect use of that data and make incredible products that are instantly used by billions of people, but it would give them a fighting chance. And I do think that, at least around the margins, it probably would continue to corrode Google's market share, particularly with ChatGPT, right? Because we've already seen it doing that even before that company has access to any of the data that I'm talking about.

Kevin Roose

Yes. Okay, so I have some thoughts about that, but first I want to hear about the status of the other Google antitrust case. Or as you could call it, Google Toogle. That's not a good joke.

Casey Newton

No, that's a great joke. We're keeping that. Producers, make sure everyone heard Kevin say Google Toogle.

4. Google's Ad Monopoly Faces Trial

So over in what they call Google Toogle—that, of course, is the second lawsuit that has been filed—this one has to do with the online advertising market. And I think the reason that people know less about this case, Kevin, is that this market is incredibly arcane and difficult to understand, and that is on purpose. Because I think if more people knew how this market worked, they would have said, “Well, obviously, that's hugely anticompetitive.” And that is actually what a judge found last week.

So Judge Leonie Brinkema ruled in a 115-page ruling that Google has maintained a monopoly in 2 out of the 3 parts of the online ad market: tools for online publishers—newspapers and other people making webpages and trying to make money from them—and the software that publishers use to try to make money on their webpages. And that's a really big deal because that is the money engine at the heart of Google. That is the source of its wealth, and a judge came in and said, “This is a monopoly.”

Kevin Roose

So this second case, Google Toogle, is now going to proceed to the remedy phase that the first case is already in. What do we think will happen there? What stands to change about Google's ad business as a result of this judge's ruling?

Casey Newton

Yeah. Well, the issue here is that Google just kind of owns every side of this market. And according to the judge, it has illegally tied those together. So in order to use one, you have to use the other. That is considered a classic antitrust violation by many competition scholars.

And so the thinking here, Kevin, is that the government is going to come in and say, “Well, first of all, you have to stop tying these 2 things together, and maybe you're actually going to have to unwind part of this operation. Maybe you're not allowed to own every side of this market. You're going to have to spin that out.”

And so, were that to happen, and were the government to also be successful in the web search case, all of a sudden you're looking at a Google that has way fewer searches, right? A Google that is sharing data with competitors, that is helping them grow, and that has less money because the core of its advertising engine has been disrupted. So are we at least a couple of years away from some of that stuff starting to happen? Probably. But if it does, Kevin, that would be the biggest change to the economics of the web in, I would argue, more than a decade, maybe 2.

Kevin Roose

Yeah. I think it's potentially a really big deal, and I've been convinced by you and others that this is actually something that I need to pay attention to because it actually might result in some major changes to the way Google operates. For me, the question I'm thinking about is whether the biggest effect of all of this antitrust litigation for Google will just be that it is distracted.

Casey Newton

Mm-hmm.

Kevin Roose

What we saw during the last big government antitrust case against a tech company, Microsoft, was that the actual penalties and the remedies were not what ended up making things hard for Microsoft. It was just that it was so all-consuming and distracting for the company to be embroiled in this very high-profile litigation, to have all these lawyers peering over everyone's shoulders all the time, and to have all these reviews that had to go in before anything could really get shipped.

If you talk to people who were at Microsoft at the time, they'll just tell you that the net effect was that Microsoft became this sclerotic, slow-moving organization. And I wonder if what we're seeing at Google is some version of that. We've talked many, many times on this show about how Google's AI efforts just have not been nearly as fast and robust as you would expect from a company with Google's resources and talent.

And I wonder if what's happening is that they're just taking their eye off the ball in the new game that they are involved in while they're trying to litigate the old one.

5. Gemini Repeats The Search Playbook

Casey Newton

So here's the thing: I don't actually think this is happening at Google, and here is why. Something else that came out at trial this week, Kevin, is that Google has been seeking default-placement deals for Gemini, which is its AI chatbot app. Gemini, if you look at it one way, is the sequel to the Google app, right? This is the app that is the chatbot; this is Google's ChatGPT competitor.

Google looked at the market and said, “You know what would be great for us is if, instead of people just going out and downloading ChatGPT, they buy a Samsung phone and Gemini is already on it.” And they showed some slides in court this week that suggested that before the ruling in one of these antitrust cases, Google was actually thinking about trying to make these deals exclusive, right? Essentially doing the same thing with the Gemini app that they were just going to be caught doing with the core Google app, the core search engine. But because the government came in and said, “No, no, no, no, no,” they went out and made nonexclusive deals.

Casey Newton

So that Samsung, you know, maybe will get paid a lot of money to put the Gemini app on a Samsung phone without you having to install it, but Samsung can make that same deal with other people. Why is all this interesting? Google knows that it is at risk of being distracted and losing out on the next generation of search, and it went out and tried to do the exact same thing it had done with search, which was to lock up the market by investing its monopoly profits in creating these default placement deals.

Mm.

Casey Newton

So they know what is about to happen to them, and they are using their money to try to prevent it from happening.

Kevin Roose

That's a really good point. It just seems like the corporate version of a guy who can't stop kiting checks or something. He's on trial for check fraud, and he just pays the bailiff with a fraudulent check because he can't stop himself. They are literally being investigated for these bundling deals, and what do they do? They make more bundling deals, or they attempt to make more bundling deals during the trial.

Casey Newton

Absolutely. They are being dragged into change kicking and screaming.

Kevin Roose

Yeah. So, okay, Casey, net-net, do you think Google is in a different position this week than it was a week ago?

Casey Newton

Yes. If you had asked me 5 years ago whether I was confident that Google would lose 2 antitrust cases related to web search and ads, I would have said no. I did think that they were going to lose the ad case. That one, to me, just looked like an absolute no-brainer. The web search case I thought was a little bit shakier.

But Google has now lost both of those. It is going to have to face remedy decisions in both of those. And while I'm sure the appeals will go all the way up to the Supreme Court, we have to remember that the current administration and the Supreme Court have not been particularly friendly to Google across many dimensions. So I think this is a case where Google has used up a lot of its goodwill, and it does not have a lot of friends in high places who can get it out of this jam.

Kevin Roose

Yeah. I'm glad you brought up the Trump factor in all this, because that's something that's been on my mind as I'm hearing you talk about these cases. We know that many people in Washington from both parties dislike Big Tech and want to see companies like Google broken up. But Trump and his allies seem to have a particular animus against Google. They really, really do not like this company. Can you help me understand why that is and why I think it's probably unlikely that Trump or any of his people will step in and try to save Google here?

Casey Newton

Yeah. I mean, it's been a range of things. I think there has been criticism from conservatives about the way that search results are displayed, accusations of shadow-banning, showing results critical of a Republican congressman but not showing results positive to them. So that's been an aspect of it.

They made James Damore a cause célèbre. This was a former Google employee who raised a ruckus, essentially saying that the company was too woke. Damore wound up getting fired. He wound up becoming, again, sort of a cause célèbre for conservatives.

And then, when their AI systems came out, they had those embarrassing moments where, if you asked the chatbot to create the Founding Fathers, it would generate a sort of racially diverse crew and would not always depict them as white. These are some of the things that conservatives have tried to string together to paint a picture of a company that is essentially anti-conservative, and they have wanted to try to work the refs into turning Google into a company that they see as more favorable to themselves.

Kevin Roose

Right. We know that Mark Zuckerberg and Meta have been furiously bootlicking various people in the Trump administration, trying to get on their good side in hopes of making some of their antitrust concerns go away. Has Google or Sundar Pichai been doing anything similar?

Casey Newton

Well, Sundar Pichai was on the dais at the inauguration behind Trump. I think that the company has made some steps to try to curry favor with the Trump administration, but I think it looks half-hearted compared to the complete surrender that we've seen at Meta, for example.

You and I have speculated over the past few months about whether Sundar Pichai will be able to keep his job through this, whether Larry and Sergey, who still run Google, will think, “You know, we need to bring in a new CEO, and we can sort of convince the Trump administration that we're making a clean break with the past, and we want to get on better terms with them.” We haven't seen any moves in that direction so far, but I don't think it's out of the question.

Kevin Roose

Now, Casey, I want to ask a macro question about all this. I have just become very jaded and cynical about these antitrust trials and cases actually resulting in real, meaningful changes to these companies. We hear all the time about these proposed remedies, these breakups, these split-offs, and then very few things ever actually end up happening.

So I guess my overarching question about this is: Is Google actually going to be broken up or forced to divest a key asset, or is this all going to get tied up in appeals and are they just going to run out the clock?

Casey Newton

Well, the clock has been running for 5 years, and we're closer than we have ever been to some sort of meaningful action. So, look, I'm like you as well. I also get cynical about these antitrust actions. They take so long. They get strung out forever on appeal.

But look, 2 judges have now said that Google has a monopoly. There are now very real remedies that are being proposed. Google is fighting back against them, but remember, the people who decide the remedies have already decided that Google has a monopoly, so they're going to do something.

Now, it may be that Google eventually wins on appeal, but unless that happens, you can believe that the judges will require Google to take some sort of action that it absolutely does not want to take to try to address these monopolies.

6. Seasteading Returns To The Sea

Kevin Roose

Well, Casey, typically we call the second segment of our show the B segment, but today it's more of a C segment, S-E-A. That's a pun.

Casey Newton

That's very good, Kevin, actually. I actually have no notes on that. That's exactly how I probably would have started the segment if it had been my turn.

Kevin Roose

So there was this piece in The New York Times Magazine recently that caught my attention. It was called “The Techno-Utopians Who Want to Colonize the Sea,” and it was by Mark Yarm, who's an executive editor at PC Magazine. Basically, it was about this group of people who want to build these pods out in the water and go live there.

Casey Newton

Yeah. And we saw this, and we thought, “Is seasteading back?”

Kevin Roose

Yeah, so seasteading is something that we've both been interested in for a long time. This was a movement that kind of grew out of Silicon Valley maybe 15 or so years ago, that was funded by Peter Thiel initially. It was sort of part of this libertarian movement of people who were so fed up with regulations and big government and not being able to do what they wanted here on land that they were starting to hatch plans to build their own floating cities out in international waters, where they wouldn't have to obey any of our land-based rules.

Casey Newton

Yes, and they were ridiculed at the time and didn't seem to be making a lot of progress. But, Kevin, as the years have gone on, we have repeatedly seen among the wealthiest members of our society this urge to leave the world behind, whether it is going up to Mars or going into space. There is just a lot of energy around removing yourself from society.

And so, when we heard that there were maybe some folks looking to do this once again on the sea, we thought, “We need to learn more about this.”

Kevin Roose

Yeah, I mean, what makes this story so interesting to me is not just the people who want to leave it all behind and go out onto the ocean and live there, which I think is a pretty small number of people.

But I think there is this desire among a lot of tech people right now for this kind of self-determination, this ability to break away from the existing strictures of society and start their own things. I think a lot of people, especially with these more engineering-oriented brains, look at the world as it exists today and think, “I could do better than that,” or, “My friends and I could set up our own thing that would have all these advantages.”

Casey Newton

Yeah, or the one thing holding me back from achieving my dreams is being in a society.

Kevin Roose

Right. And so I think we're starting to see not just an obsession with seasteading or Mars, but these other, more experimental formats taking off. We're starting to see more experimentation with actual systems of governance. We've had these things called charter cities and special economic zones. We've talked about the people trying to build a new city for tech people in Solano County, California. And I think what a lot of these projects share is a dissatisfaction with the status quo and a desire to use technology as a way to maybe build something new and different.

Casey Newton

That's right, Kevin. So I think it's fair to say that with this story, Mark really whetted our appetites to learn more. And so, to find out what's going on, I think we should bring him in.

Kevin Roose

Let's bring in Mark Yarm. Mark Yarm, welcome to Hard Fork.

Mark Yarm

Thanks for having me.

Kevin Roose

So, Mark, you just wrote this fascinating piece in The New York Times Magazine, and the piece opens on this guy named Rüdiger Koch, whom you describe as a German aerospace engineer and long-term Bitcoin investor. When you met him, he was 36 feet underwater, trying to break the Guinness World Record for the longest time living in an underwater fixed habitat. So what's going on here? What's this guy's story?

Mark Yarm

Well, basically, this was somewhat of a publicity stunt for Ocean Builders, which is the company that Rudi is one of the founders of. Ocean Builders has constructed 3 of what they call SeaPods in and around the bay in northern Panama, and I visited him on, I think, about day 118, about 46 hours before he emerged.

It's a real experience to go down there. Everything has a bluish-greenish tint, with schools of fish swimming by the portholes. It's a very confined space, but it wasn't super arduous because he had somebody come down to clean, somebody provided the food from the marina. It wasn't like it was all self-contained, and obviously he could get visitors like me.

Casey Newton

You mentioned that this was a sort of publicity stunt for his company, Ocean Builders. They make these SeaPods. Is their idea that they are going to mass-produce these, and eventually lots of people will be doing what Mr. Koch is doing and just spending many, many days 36 feet below the sea?

Mark Yarm

Well, the actual SeaPods are mostly for above-water living, living on the water. This was kind of unusual. I don't think many people would voluntarily live in the below-water chamber of this particular model.

Kevin Roose

Maybe we should just describe what these things look like—

Mark Yarm

Yes.

Kevin Roose

Because for listeners who may be wondering what a SeaPod is, there's a picture in your story that makes this sort of look like if you took a dumbbell and turned it on its side.

Mark Yarm

Yeah.

Kevin Roose

It has 2 chambers. One of the chambers is above water, and then there's a little rod that goes down into the water—

Mark Yarm

Yeah.

Kevin Roose

—and there's, I guess, a spiral staircase inside that rod, and then you get to the lower, below-water chamber, and that's where Mr. Koch was. Correct?

Mark Yarm

Correct. For all intents and purposes, in Panama they are registered as houseboats. Ocean Builders stresses that they are not in the seasteading movement. This is more of a lifestyle brand. The company has its roots in seasteading. About 6 years ago, Chad and his now-wife, Nadia, had a seastead—a very primitive model of what we're talking about—about 14 miles off the coast of Thailand.

Kevin Roose

And Chad is Chad Elwartowski, one of the—

Mark Yarm

Yes.

Kevin Roose

—co-founders of this company with Rüdiger.

Mark Yarm

With Rudi and Grant, yes.

Kevin Roose

Grant. Yeah. Okay.

Mark Yarm

And they—

Kevin Roose

And he's another Bitcoin guy, is that right?

Mark Yarm

Yes, yes, yes.

Kevin Roose

Yeah. One fascinating detail in your story, Mark, is that the people who are involved with these SeaPods are very adamant that, despite the fact that these things cost about $6 million apiece to build, this is not just a hobbyist project for the rich. One of them actually says to you at one point, “This is not Elysium,” which is the movie where people are sort of orbiting the Earth—the 1 percent sort of orbit the—

Mark Yarm

Right.

Kevin Roose

—the ruined Earth in a spacecraft. So despite the fact that these are all very wealthy Bitcoin and other tech people who are doing this thing, you think there's a more innocent explanation that does not have to do with just wanting to escape the tyrannical governments that we all live under—

Mark Yarm

Yeah.

Kevin Roose

—and build their own thing?

Mark Yarm

Yeah. Grant Romundt, the CEO of the company, told me that many people in the Bay Area, of course, are interested in this concept of having a SeaPod. While I was there at the blue-carpet ceremony they had for Rudi emerging from his underwater chamber, they announced this project with the Maldives, which is obviously threatened by climate change and rising sea levels. They're going to have some SeaPods surrounding a very Venice-like, Technicolor city that they're scheduled to build in the Maldives. That's a very practical thing, I think, if a nation is going to disappear.

Casey Newton

But the idea, Mark, is that there'll be clusters of these pods, and then you'll just be able to zip down in your Sea-Doo and Sea-Doo over to your neighbor's SeaPod for game night. Is that right?

Mark Yarm

I mean, that is one vision of it. What's currently going on in Panama is that there are 2 SeaPods, and then there's a third one, which is a prototype, not really used. Grant, the CEO, lives on one of them pretty much full time. He said that going out to shore was, in his words, “ghetto.”

Casey Newton

Which, by the way, I think is a very revealing quote about how he feels about the rest of humanity.

Mark Yarm

It's up for interpretation, I suppose.

Casey Newton

Yeah.

Mark Yarm

He seemed like a perfectly sociable guy.

Casey Newton

Yeah.

Mark Yarm

But I think there was some sort of allure to being by himself on the water in this very high-tech smart home.

Casey Newton

Yeah.

Kevin Roose

Now, Mark, I have to ask you about Rudi, the central character of your story.

Mark Yarm

Right.

Kevin Roose

Because on one level, he seems like he shares some qualities with some tech billionaires and other big thinkers in the world that we cover. On the other hand, he seems kind of crazy. There was this big piece in the FT in 2023 that described him as paranoid and vengeful. There were some allegations that he had hired a hit man to take care of some past wrongs that he says were done to him by the Thai government, which sort of broke up his previous seasteading attempt. So give me the rundown on Rudi and what we know about him.

Mark Yarm

I was nervous asking him about this because, obviously, it was reported in the press, but he denied it, as you can see in the story. We got both sides of the story. I don't know what's going on behind the scenes, but he did admit to having a certain level of paranoia because he was involved in that original Thai seastead, and they definitely did fear for their lives at one point.

I don't know what the truth of the matter is, but he was a very pleasant guy, though, and I did have a good time talking to him down in the underwater chamber.

Kevin Roose

But you have to say that because otherwise he'll hire a hit man.

Mark Yarm

Yes. You cannot see the gun to my head.

Casey Newton

So, Mark, to me, so much of the appeal of your story is: Look at these fascinating, strange people who have decided, for some reason, to strike out on their own and try to build these—

Mark Yarm

Right.

Casey Newton

—small communities at sea. But there is also this sort of commercial imperative. They want other people to join them in this lifestyle. How is that going? Is this idea getting much pickup right now?

Mark Yarm

As I said, in the Maldives, they have picked up on this idea. They're taking preorders in a very Tesla-like move. I think it's a limited market, but those who really want it would definitely seek it out, I think.

Kevin Roose

Yeah, I spent some time with some seasteaders maybe a decade ago.

Mark Yarm

Oh, really?

Kevin Roose

I was working on a TV project that never went anywhere.

Mark Yarm

Where was this?

Uh-huh.

Kevin Roose

And I was doing some research for that.

Casey Newton

You were on a bit of a fishing expedition.

Kevin Roose

Exactly. And to me, there was just something about this movement that seemed so spiritually empty and sad. I know that sounds harsh, and some of the people involved in seasteading that I met when I was doing this research were quite kind. But there was something so empty about a world in which you become so dissatisfied with the place you live, the community around you, and the government that makes the rules that you follow, that instead of just trying to change the system or work—

Mark Yarm

Mm-hmm

Kevin Roose

within the system or reform the system, you just hit the eject button and go take your ball and try to start over in this place in the middle of the ocean that is very inhospitable to you being there. And I don't know. I guess I want to get both of your takes on that.

Mark Yarm

Mm.

Kevin Roose

Is there something sad and lonely about all of these tech people who want to go live on these floating cities or in these pods in the middle of the ocean?

Mark Yarm

To me, it would seem lonely and isolating. To you guys, perhaps, but I don't know. There are quite a few. As you know from doing that documentary, there are lots of people who are into the idea.

Casey Newton

So, Kevin, like you, I also poked around the seasteading movement a decade or so ago, when it first came to the fore. It was a really novel idea, and I was interested to learn more.

I remember some of the folks at the time saying, “The reason to do this is that there has not been enough innovation in government. You look at the forms of government that we have in the world, and there aren't that many of them. Maybe if we want human progress to advance more quickly, we should just try more things. We happen to have this legal loophole, which is that if you move out into international waters, you can create these semiautonomous communities and maybe do a little bit of innovation.”

I have to say, part of me was with them on that point. I personally didn't want to move out to the colony in the middle of the sea, but if some people wanted to try it and come back with some new ideas, I didn't necessarily have any issue with it.

What I think is really interesting about Mark's reporting is that 10 years later, we don't really seem that much closer to building communities. We still have the same loners who are ensconcing themselves in underground chambers and trying to sell the rest of us on the idea, and I don't think it's working. I think it does actually seem way lonelier and way less ambitious, frankly, than it did a decade ago.

Kevin Roose

Well, Casey, I want to offer an alternative explanation here that I see in the failure of seasteading to really catch on beyond a small niche group, which is that the people who are influential and have a lot of money and resources in tech have just realized that they don't have to start their own civilizations, because they can buy the ones that already exist.

Mark Yarm

Yeah.

Kevin Roose

One of the biggest changes in our political climate over the past 10 years has been that the people who run Silicon Valley have decided to invest in trying to sway the government of the United States to make friendlier regulations and loosen up on some of the restrictions on their activities.

Mark Yarm

Mm-hmm.

Kevin Roose

If you are Peter Thiel or Elon Musk or someone else who wants to build your own civilization, you might actually have more luck trying to swing the existing system in your direction. So that's one idea that I have about why—

Mark Yarm

Right.

Kevin Roose

seasteading and movements like it have not taken off: There turns out to be a much more direct route to seizing power and becoming—

Mark Yarm

Right.

Kevin Roose

sort of semiautonomous. What do you think about that?

Mark Yarm

Arguably, Elon Musk has obviously seized a great deal of power, yet still proclaims to want to go to Mars. A lot of the people I spoke to for this piece talked about how we're going to colonize the oceans before Mars, that the oceans, as inhospitable as they may be, are much more realistic than Mars, which is perhaps beyond our technical capabilities, even if others would like us to believe that it is within our grasp.

Kevin Roose

Yeah. I have to tell you both this anecdote that's just coming back to me from the time I was reporting and researching seasteading a decade ago, which is—

Mark Yarm

Uh-huh.

Kevin Roose

I was at Burning Man—

Mark Yarm

Mm.

Kevin Roose

and I went to an event that some seasteaders were holding at Burning Man. They love Burning Man.

Mark Yarm

Yes.

Kevin Roose

When they did—

Mark Yarm

Mm-hmm.

Kevin Roose

manage to build these floating cities in international waters, they were dreaming about how things would go. And it was all men, and they were talking among themselves about how they were going to convince women to come out to the seastead. They just—I will never forget these guys at Burning Man saying, “Well, we could just helicopter them in for a week or two at a time, and then they could go back to land.” I remember thinking, “These people are insane.”

Casey Newton

What is with the gender difference? Because there is a woman in your story, Mark, who—

Mark Yarm

Yes, Nadia.

Casey Newton

lives on a sea pod. But I believe there's only one. It does seem like wanting to live by yourself in the ocean is an extremely male-coded activity.

Mark Yarm

Nadia, who now lives in suburban Indianapolis, was seasteading with Chad, her now-husband.

Yeah, it does tend to be pretty dude-heavy.

Casey Newton

Yeah.

Kevin Roose

But I do want to take this idea of sovereignty and the tech world waking up to its own power more seriously, because I think there is a common thread running through your story, Mark, and a lot of the stories that we've seen about things like billionaires wanting to do space travel, the emergence of the tech right, and these charter cities and special economic—

Mark Yarm

Mm-hmm.

Kevin Roose

zones. I think we are at a moment right now where there are a lot of people on both sides of the aisle realizing that things have gotten kind of broken in the world around them.

Some people's instinct in a situation like that is to try to reform systems from within or try to—

Mark Yarm

Mm-hmm.

Kevin Roose

buy them or bend them to their will. And some people's instinct is just to say, “I'm out of here. I want to do my own thing.”

Mark Yarm

Right.

Kevin Roose

So I do think that is a split within the tech community on how best to engage with the world around them, or whether to engage at all, and I just think that's something we should keep tabs on.

Mark Yarm

Yeah, we should definitely. Obviously, as climate change gets worse and the land becomes more inhospitable, we're going to be looking—

I would never go to Mars. I don't know—show of hands: who else would? But it's a fantasy of many people.

Casey Newton

I think you said, Mark, that the founders keep saying this is not an ideological project, but—

Mark Yarm

Right.

Casey Newton

I think there just is something inescapably ideological about living by yourself out on the ocean, right? If you're a community builder or somebody who likes creating coalitions, you're probably not going to do it from your SeaPod, right? They really do seem to be optimizing for people who just want to remove themselves from society rather than people who want to rebuild it.

Mark Yarm

In theory, you could have a cluster of SeaPods and visit your neighbors and—

Kevin Roose

Casey—

Mark Yarm

Yeah, I mean—

Kevin Roose

I'll visit you on your SeaPod.

Casey Newton

Okay. After I get canceled, and that's the only place that'll have me.

Mark Yarm

Yes.

Casey Newton

And I'm—

Mark Yarm

Yes.

Casey Newton

I'm trying to escape from the Thai Navy. You can come pay me a visit.

Mark Yarm

I'll see you there.

Kevin Roose

Well, Mark, thanks so much for your fascinating reporting here, and thank you for going where few reporters have dared to go before, onto the SeaPods.

Mark Yarm

Well, thank you very much for having me. I appreciate it.

Kevin Roose

Well, Casey, I'm underwater in email. When we come back, we'll do our Tool Time segment and talk about all the stuff we're using to try to become more productive.

Casey Newton

Well, Kevin, I just checked my watch, and it's Tool Time.

Kevin Roose

Tool Time.

Casey Newton

Tool Time, of course, is our segment where we run down the latest AI and other software products we've been using to improve our lives at work and at home. This week, we've got 3 different products that we've both started using in recent weeks. And as we so often do when we discuss AI tools on the show, we like to begin with a couple of disclosures.

Kevin Roose

Yes.

Now, I wouldn't call your boyfriend a tool, but that's on you.

Casey Newton

Well, wow, did I come close to saying something I regret? But here's something you should know: Speaking of my boyfriend, Kevin, he does work at Anthropic.

Kevin Roose

Yeah, your Manthropic works at Anthropic.

Casey Newton

That's right.

Kevin Roose

Also, I recently learned that people at Anthropic are starting to call him Manthropic around the office because of our podcast. And I would just like to say to those Anthropic employees: "Cut it out. Be nice."

Casey Newton

Leave the boyfriend alone.

Kevin Roose

Yes.

Casey Newton

He's very sweet. He's very sweet.

Kevin Roose

He is.

Casey Newton

Now, do you have a disclosure, Kevin?

Kevin Roose

Oh, The New York Times is suing OpenAI and Microsoft for copyright infringement, of course.

7. o3 Pushes ChatGPT Forward

Casey Newton

All right. Now that those disclosures are through, Kevin, let's get to the first tool we want to talk about today, and that one goes by the name o3.

Kevin Roose

Yes. o3 is OpenAI's newly available model. It became available through ChatGPT last week, and it made a big splash. People were very excited by some of its new capabilities. Tyler Cowen, the economist, said that he thought o3 was AGI—that essentially, it was as smart as we could expect AGI to be.

Lots of people disagree with that. People have been finding things that it's not all that good at compared to past systems. But Casey, give us the rundown of o3, and then tell me how you are using this thing.

Casey Newton

Sure. So o3, as you say, is OpenAI's latest and perhaps most powerful model. It is what they call a reasoning model, so it gives a little bit of extra time after you enter your query so that it can do a bunch of cool tricks.

Most interestingly, Kevin, it is the first reasoning model to be able to combine every tool available to ChatGPT in a single model. You enter a query, and before it gives you the answer, it can search the web, analyze your uploaded files, analyze data with Python, reason over visual input—so if you upload a couple of images—and generate images.

Right now, we live in this nightmare world where you have to go to a drop-down menu and choose which of the 16 models you should use to do whatever your thing is. o3 is a step toward saying, "Hey, forget about that. Just tell us what you want to do, and we will give you the best possible answer."

Kevin Roose

It is the omni model. Yes.

Casey Newton

Yeah.

Kevin Roose

And is this available to all ChatGPT users, or do you have to pay for it?

Casey Newton

You have to pay for it, and the more you pay OpenAI, the more queries you will get per week. But I imagine that before too long, this sort of thing is going to come down to the free tier, at least for a handful of queries a week.

Kevin Roose

Yeah. So there are all kinds of benchmarks out there, and people will talk about, "Oh, o3 did this much better on this benchmark than the previous model." But I want your vibe-based evaluation of o3, Casey. What does this thing do for you, and why is it better than other systems you've tried?

Casey Newton

The fact that it can do web searches and document analysis before it gives you an answer means that you can perform some super helpful tasks more quickly than you could if you were doing them in separate steps. For example, when these 115-page rulings come out of the Google antitrust trial, my first step is to upload them into o3, and then I can just chat with the document.

Maybe I'm trying to understand why the government thinks that this is the case, and o3 will pull out the quotes. Now, you may be wondering, do I then go back and make sure that those quotes are real and were not hallucinated by o3? Yes, I absolutely do. So far, I have not found a case of it making up a fake citation. I will continue to check its work.

But that has been super helpful to me, Kevin. I've also been using it for business ideation. I have a couple of things I'm thinking about doing with Platformer, and I basically sat down one Saturday morning and said, "Hey, here's what I'm thinking about. How might you go about this?"

Kevin Roose

And what did it tell you about starting an OnlyFans?

Casey Newton

Yeah, that's right. Who's ready to see these feet?

The thing is, it's actually really good at this. My favorite way to use these AI models tends to be for things where I'm not asking them for critical life-or-death information that I then have to worry they have hallucinated. Instead, it's to say, "Hey, get me the first 10% or 20% of the way through a project."

As I think about doing these more creative tasks, I've found that o3 is a really smart partner. It does have good ideas. Of course, it has terrible ideas as well. But sometimes what you need to get unstuck on a project is for somebody to give you a terrible idea, and you think, "Oh, no, no, that sucks," but it does actually spark something about how you could do it better.

That's how I've been using o3 so far, and I would say I've been a pretty happy customer.

Kevin Roose

Yeah. I've been playing around with it too, and I've been using o3 sometimes for interior design. I used it to help pick out a rug for my office this week at my house. I used it to help me figure out what was going on with a car seat that was broken.

One of the most fun uses I've seen for o3 is people using it to play GeoGuessr. Have you seen this?

Casey Newton

I have seen this.

Kevin Roose

GeoGuessr is a game where you are given a photo, and you have to guess where in the world it was taken using various visual clues, landmarks, and vegetation. There are people who are super good at this and do it competitively.

There's this guy, Rainbolt, who is the king of GeoGuessr. At least according to some of my friends, o3 is now quite good at this kind of visual analysis, where you can feed it a photo and say, "Where was this taken?" It will inspect various pieces and kind of do that for you.

I did try this on a few of my own photos. It did not get the right answers.

Casey Newton

Hmm.

Kevin Roose

Some people are reporting that this thing is just incredible at that. So take that for what you will.

Casey Newton

Let's say that that's very fun if you're playing a benign game of GeoGuessr. You can also imagine the worrisome privacy implications if, all of a sudden, people can upload any photo ever taken of you and say, "Oh, I know exactly where this person is at this moment."

Kevin Roose

Totally. So, Casey, who would you recommend o3 to at this point, and for what?

Casey Newton

I think that I would still place it in the category of something that is cool, novel, and fun for an early adopter. If you really want to be on the bleeding edge, spend 20 bucks a month to use ChatGPT, play around with this, and see what it's useful for. If you find it super useful, maybe you want to go up to a higher-tier plan and use it even more.

If you're just a student or somebody who's casually dabbling with this stuff, I don't think there's anything about o3 that means you need to go out and upgrade immediately. But for folks like us, who are very interested in the state of the art, this was a moment where both of us said, "Aha, okay, we can see the frontier moving up quickly here."

Kevin Roose

Yeah. In fairness to other frontier AI companies, we should also say that a few of them have gotten upgrades since the last time we did a Tool Time segment. Claude now has the ability to search the internet, which is a feature that we had asked Anthropic CEO Dario Amodei about when he came on the show earlier.

People are also very excited about the new model inside Gemini. Gemini 2.5 is the newest version. All these models are taking big steps up as a result of these new reasoning functions.

Casey Newton

Yeah, I would agree with that.

Kevin Roose

Okay, next tool. Casey, you want to talk about something called Tana. Now, what is Tana?

8. Tana Builds An AI Journal

Casey Newton

I've been pronouncing it Tana, but it might be called Tana. Many folks who work on the team are from Norway, and I don't really know how they pronounce vowels over there. But I'm going to call it Tana for this segment.

It was built by some former Googlers, including one who helped build Google Wave, which was a product that I loved way back in the 2000s. It was an early step toward creating this kind of collaboration software. It borrowed elements from wikis and tried to create something really cool. I loved it, but it didn't really take off.

A lot of those ideas wound up surfacing again in what I'm going to call these collaborative workspace apps, like Notion, which I think is maybe the most popular one. I've also talked previously on the show about other similar note-taking and personal knowledge-management apps, like Obsidian or Roam. On one level, Tana is just another one of those, but I have been using it in a way that I've been finding cool and wanted to talk about.

Kevin Roose

All right, tell me.

Casey Newton

What I've decided to do is essentially have one piece of software that I use as my AI journal. I'm a big believer in journaling. I think one reason why I'm constantly talking about note-taking and productivity is that I do believe everyone should keep a journal of some kind. I just think that it's good for you at work, it's good for you at home, and it's just a good thing to do.

But if you put everything into one journal, it can feel very crowded and cluttered, and it feels like it maybe doesn't have the utility that you want. I do most of my daily journaling in another great app called Capacities, which we've talked about on the show. I still really like Capacities. I still use it basically every day.

But once Tana came around, I said, "You know, I have this other idea." Every day, there's a ton of AI headlines, and I'm really trying to make myself as smart as I can about AI. So every day, I'm just going to take all the top headlines about AI, put them in one place, and add tags. Then I'm just going to revisit it throughout the week.

Maybe I'm writing about OpenAI this week. Now I just click on a tag, and I see everything that has happened in my world with OpenAI that week. I can quickly open up that story and figure out what I thought was interesting.

What I'm hoping is that, over time, I will have built this really interesting chronological log of the development of the AI industry that I can dip into at any time, that is very easily searchable, and that I'm hoping will make me smarter about the subject overall.

Kevin Roose

That sounds very useful—

Casey Newton

Yeah.

Kevin Roose

—but I'm also remembering previous productivity apps that you've described to me that work in very similar ways—

Casey Newton

Yeah.

Kevin Roose

—that allow you to create tags and kind of—

Casey Newton

Yeah.

Kevin Roose

—keep track of topics. So how is this one different or better?

Casey Newton

To me, it's useful in the same way that just opening a new browser window can be useful sometimes. You could have just opened the tab in the old browser window, but sometimes it's that blank sheet of paper that actually draws you to using it. That is how I'm trying to use this.

I guess what I'm really suggesting, or what I'm curious about, is whether you think there can be value in having a journal dedicated to something particular—a specific app that I do a specific thing in. Instead of trying to turn every app into a Swiss Army knife, sometimes you just want a hammer. So I'm trying to use Tana as a hammer to organize one particular thing.

Kevin Roose

Okay. Well, let me know how your experiment goes. I hope this is the productivity app that finally fixes—the gaping void inside you. Casey, how much does Tana cost, and are there any other things you'd like to say about it?

Casey Newton

It's a freemium model. There's a fairly generous free tier. If you get really into it, there's a paid plan that starts at $8 a month or $96 a year.

I don't have any particular feeling of, "Oh, you have to rush out and try Tana." You could also try Obsidian, which is free to use in almost every case, and you could definitely do everything I'm talking about there. But I don't know—just experiment with having a single-subject journal and let me know how it goes. Or if you've done that in the past, email us and tell me what you learn from that experience. It could be useful to me.

Now, I believe you are also using an interesting new tool. Kevin, why don't you tell us about it?

9. AI Dictation Tames Email

Kevin Roose

If you'll remember, the last time we did a Tool Time segment, I said that I was drowning in unread emails. I was desperate for a company, a startup, or someone to come along and build me an app that would allow me to put my entire email inbox on autopilot—to have AI draft responses to all of my emails, let me push one button and send everything, and never have to think about email again.

You predicted that when we published that episode, a bunch of listeners would reach out and say, "Hey, I actually built that app. Why don't you try it?" And that I would try them and be disappointed by all of them.

Casey Newton

Yeah. Well, what happened?

Kevin Roose

Well, Casey, you were right. After we published that episode, I heard from a number of listeners saying, basically, "We have this. It exists. Come try it out." I talked to a bunch of their CEOs, got some demos, and was very excited to try some of these email-autopilot products.

Casey Newton

Mm-hmm.

Kevin Roose

And then I started running into walls.

Casey Newton

Yeah.

Kevin Roose

One of the walls was that I realized my requirements for this program were going to be very hard to meet. My first requirement, as you will remember, was that the email-autopilot program not send any of my data to an AI company in a way that would require me to trust that they were handling it safely.

Casey Newton

Right.

Kevin Roose

The second requirement, which I didn't know when we taped the show last week, was related to something that I'm enrolled in called Google Advanced Protection.

Casey Newton

Mm-hmm.

Kevin Roose

This is a kind of high-security program for journalists, politicians, or dissidents who need a little bit of extra security on their Google accounts. One thing that Google Advanced Protection does is block access to third-party plugins that want to go into your Gmail and use that data, take it somewhere, or analyze it in some way.

Casey Newton

That makes sense.

Kevin Roose

All of these demos suffer from the same problem, which is that in order to use their email-autopilot software, you have to essentially fork over your Gmail account to these companies. Many of them, I assume, are trustworthy, but I'm just not sure enough to give them 20 years' worth of my email.

Casey Newton

Yes. So what happened?

Kevin Roose

Casey, my saga was not done, because I attempted some vibe-coding experiments to try to build my own app that would run locally on my machine. I tried so many different things.

I tried using o3 to build an extension for a mail program called Thunderbird, but it turned out the New York Times tech people didn't allow that either. I tried to build my own Chrome extension that would look at my Gmail as it was coming in and draft responses. That didn't work either because of some security issues.

I even tried creating something called an Electron app, which was terrifying. Eventually, o3 was getting so desperate with all of my crazy requirements, and wanted to help me so badly, that it actually suggested I essentially build my own malware: a program that I could install on my computer that would capture my screen, log all my keystrokes, analyze them, and use that to respond to my emails.

Casey Newton

Hmm.

Kevin Roose

I thought that was a little bit overboard.

Casey Newton

Yeah.

Kevin Roose

But this sad end to my email-autopilot saga is not where I leave you today, because, Casey, I have found a new path through the email wilderness.

Casey Newton

All right. Give us some hope here, Roose.

Kevin Roose

I have become a dictator, Casey.

Casey Newton

Yeah, our producers already could have told you that.

Kevin Roose

Not the tin-pot kind. I have become a person who uses AI dictation software.

Casey Newton

Hmm.

Kevin Roose

We've talked on this show before about how I'm a guy who likes to talk rather than write. Now there are these AI-powered dictation tools that can do a lot of what I've been hoping something like Email Autopilot would do for me, which is to blaze through a bunch of emails very quickly just by talking to my computer. So I found a second route.

Casey Newton

Okay. Yeah. So tell us, what app are you using here?

Kevin Roose

There are a bunch of them out there. There's Aqua Voice, there's Wispr Flow, and the one I've been using most is called Superwhisper.

We've had dictation apps and speech-recognition apps for a long time. They're built into probably every phone and computer now. But these new dictation apps can do more than just transcribe the words you're saying.

They're connected to large language models, so you can talk into them, and then they can capture what you're saying and transform it in some way. Maybe they can summarize it, create a bullet-point list, change the tone slightly, or just take out the filler words and format everything in a very context-aware way.

So if you're writing emails, it can sound like an email. If you're writing messages, it can sound like a message. If you're doing a draft of a piece, it can sound like a draft of a piece. And it can do this across any app. So anything that you're doing on your computer, you just hit your hotkey, start talking, and it types into whatever box you're typing into.

Casey Newton

Right. And how much time does that save you, just dictating an email rather than writing it?

Kevin Roose

I've found it's saving me probably 50 percent of my email time—

Casey Newton

Hmm.

Kevin Roose

—just being able to talk. I talk faster than I type. I think a lot of people do. I'm sure you've seen people going around dictating text messages, and they always have to say, like, “Tell Tom I'm going to the grocery store, period. Does he want cookies, question mark.”

Casey Newton

Yeah.

Kevin Roose

And you don't have to do that.

Casey Newton

They sound like they're sending telegrams.

Kevin Roose

Yes. And you don't have to do that with these new AI dictation apps. You can just talk naturally, the way that you would talk to a person.

Casey Newton

Interesting. I have to say, I do not like sitting alone in a room talking to myself. I feel self-conscious about it. It also feels like I'm using more energy than maybe I would when I'm just running my little fingers over the keyboard. So I guess it doesn't surprise me that you love to talk to yourself, but I just don't think it would work for me in quite the same way.

Kevin Roose

I've got big muttering energy. Is that what you're trying to say?

Casey Newton

Yes, like—

Kevin Roose

So that is my tool of the week. I like these AI dictation apps, and if you are a person who likes to talk, try one out.

Casey Newton

All right. Well, those are a few tools for your consideration. And, listeners, if you've been using any cool tools recently that you want to tell us about, maybe even get our take on, email us. We're always looking for fun new things to try.

One more thing before we go. We told you last week that we were excited to tell you who our special guest is going to be for an upcoming Hard Questions episode, and we can now tell you who that person is, Kevin.

Kevin Roose

It's Pope Francis.

Casey Newton

Back from the dead for one last score?

Kevin Roose

No, it's not. It's Ed Helms, the actor, author, comedian, podcaster, apparently banjo enthusiast—

Casey Newton

Mm-hmm.

Kevin Roose

—and Hard Fork listener, most importantly. Ed is going to be joining us to help answer your ethical dilemmas and tech-related moral quandaries. So please, send them in.

Casey Newton

And just if you're wondering what kind of quandary we might be looking for here, here's a couple we've had in the past. There was one that was like, “My top daycare choice is requiring a photo release and the rights to use my child's image in promotional materials as a precondition for registering. What do I do?” Or, “How do I tell my boss that sending ChatGPT-generated content to his team is both unhelpful and alienating?” So, stuff like that. We want to hear it. Send us a short voice memo or even a video of yourself. Keep it around 30 seconds if you can, and send it to hardfork@nytimes.com.

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