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Sharp Tech · · 15 分钟

(预览)Apple 寻找 AI 合作伙伴、第二起合理使用裁决与直面现实、《F1》电影及相关事项

Andrew SharpBen Thompson

播客
TL;DR
  • Andrew Sharp 目前更倾向于将 LLM 训练视为合理使用,尤其是在最终输出本身不构成侵权、所谓损害只是推测性的未来市场损害时。 他仍认为,这会将“财富与长期利润激励”从数百万创作者转移给由总估值约5万亿美元的公司主导的行业;但如果没有当下市场受损的证据,版权法无法一贯地处理这种损害。
  • Meta 的胜诉并不能证明,在受版权保护的书籍上训练 Llama 在法律上当然合法。 Vince Chhabria 法官裁定,这些原告的论证方向错误,也没有拿出市场机会受损的证据;Andrew 称这是一次“在智识上诚实”的清算,同时直面法律边界与前所未有的技术规模。
  • Ben Thompson 认为,Chhabria 暗示更强的原告可能胜诉是“一场幻想”。 证明损害需要识别那些从未发生的单笔购买,再将其大规模加总;损害可能真实存在,但按照现有证据标准,仍然只是“淹没在噪音里”。
  • 两位主持人都认为,现有版权与反垄断原则无法处理这里涉及的全部合理担忧。 Ben 一贯的答案是,政策制定者必须通过一部新法律,再公开讨论其中的取舍,而不是硬套那些“其实并不适用于这里”的原则。
  • 要求事先获得许可的制度,可能惩罚守法的 AI 开发者,同时让那些愿意使用盗版或网络材料训练模型的参与者获益。 Ben 谨慎地说,英国已经通过或正在提出类似制度——“我可能记错了”;但他的现实主义结论很明确:最终受损的只会是那些试图合规的公司。
  • 沉重的许可义务可能固化现有巨头,却无法扭转出版业已经存在的结构性衰退。 Ben 说“这匹马已经跑过半个国家了”,而 Andrew 与 Ben 都认为,加在 AI 初创公司身上的负担会让现有巨头受益。Ben 以 YouTube 为例:其复杂的版权体系既能让平台向权利人付费,也能避免对带有背景音乐的视频滥用下架,但这也意味着“永远不会再有另一个 YouTube 的竞争者”。
  • Ben 仍认为,人类媒体所提供的共享式、一对多体验具有价值。 个性化 AI “完全为你定制”,而数万人听到同一档并不完美的人类播客,会获得共同体验——他也承认,这“完全是在替自己的利益说话”。
摘要 · 为研究而整理的核心内容

1. Andrew 的反垄断本能遭遇版权边界

  • Andrew 对将其视为合理使用仍本能地感到不适:数百万得不到报酬的创作者,支撑起一个由总估值约5万亿美元的公司主导的行业,市场力量与未来利润由此发生转移。
  • 但重新审视版权语境后,他仍倾向于合理使用:法院面对的将是推测性的未来损害,而非已经证明的当下损害,前提是输出本身不构成侵权。
  • 这种规模使其不同于此前的版权纠纷,但 Andrew 认为,如果没有实际损害的证据,法律不可能一贯地阻止推测性的市场损害。

2. Chhabria 得出了正确结果,但 Ben 认为更好的案件并不存在

  • Andrew 肯定 Chhabria 在裁决中承认创作者面临的威胁,同时指出这些作者并未证明市场机会已经流失。
  • Ben 接受这一结果,但称法院暗示原告可以构建更好的案件是“一场幻想”:大规模上无法观察那些从未发生的购买,因此真实损害最终仍然“淹没在噪音里”。

3. 合理的政策担忧需要新法律

  • Ben 将这场争议描述为他们此前聚合平台讨论的重演:反垄断解决不了那些担忧,版权也解决不了这些问题,真正的补救需要新立法。
  • Andrew 赞同 Chhabria 对“机械套用此前案件中的概念”的警告;面对重大的技术变迁,合理使用原则应当适应现实,尽管 Ben 调侃他是“活宪法派”。

4. 许可规则可能奖励规避者并巩固巨头

  • Ben 谨慎提到英国可能采取的路径——“我可能记错了”——并讨论了一种默认规则:受版权保护的作品进入训练数据前,必须获得明确许可。
  • 他的现实主义反对理由是,受版权保护的作品仍可能通过网络或盗版渠道获得;于是守规矩的开发者承担成本,而不择手段的竞争者反而获得优势。
  • 两人都认为,加在 AI 初创公司身上的负担无法修复出版业的结构性衰退,反而可能让现有巨头获益。Ben 指出,YouTube 的许可体系确实有效,但其复杂程度也意味着“永远不会再有另一个 YouTube 的竞争者”。

5. 版权保护创作激励,共享式人类传播仍有价值

  • Ben 称版权是“政府授予的垄断”,而非一种天然权利:社会接受市场扭曲,是为了鼓励创作;但知识产权保护也可能带来滥用、高价格和适得其反的后果。
  • Andrew 将创作者保障与限制 Google、Meta 或 Amazon 在数百个依赖其平台的行业中抽取的费率进行了对比。
  • Ben 对媒体的判断是,个性化 AI “完全为你定制”,而人类广播通过让很多人共享同一种体验,仍然保有价值。他承认,这“完全是在替自己的利益说话”。
Andrew Sharp

Hello, and welcome to a free preview of Sharp Tech. All right, elsewhere this week, on Stratechery, you wrote about a follow-up opinion—a separate, parallel opinion—regarding AI training and the fair-use doctrine. I'll read from Bloomberg Law:

“Meta escaped a first-of-its-kind copyright lawsuit from a group of authors who alleged the tech giant hoovered up millions of copyrighted books without permission to train its generative AI model called Llama. San Francisco federal judge Vince Chhabria ruled Wednesday that Meta's decision to use the books for training is protected under copyright's fair-use defense, but he cautioned that his opinion is more a reflection on the authors' failure to litigate the case effectively.

“This ruling does not stand for the proposition that Meta's use of copyrighted materials to train its language models is lawful,” Chhabria said. “It stands for only the proposition that these plaintiffs made the wrong arguments and failed to develop a record in support of the right one.”

So, Ben—

Ben Thompson

No, this rundown says you're going to ask me whether I have some takes. I've already written about this. I podcasted about it. I'm dithering. You go first. What's your take?

Andrew Sharp

Well, I didn't love the podcast we did on this issue right before summer break.

Ben Thompson

Oh.

Andrew Sharp

Well, no, I wasn't just agonizing the entire break, but maybe for an hour or two afterward. It just didn't sit right. I didn't have that much time to prep, and I hadn't fully formulated exactly what I think about this issue and exactly why I ultimately lean toward treating training as fair use.

Ben Thompson

A week and a half of baking. What's coming out of the oven here?

Andrew Sharp

Oh, boy. Well, I will say I loved Judge Chhabria's opinion. I just thought his explanation of all of it was a much more intellectually honest approach to dealing with the realities in play here and the stakes for the future of creators. So do you want me to read from Judge Chhabria, or do you want me to run through my whole thought process on this?

Ben Thompson

You're in charge.

Andrew Sharp

I actually wrote it down the other night.

Ben Thompson

I'm letting you cook. I'm going to restrain myself, and you tell me why Judge Chhabria got it right.

Andrew Sharp

Am I in the catbird seat here?

Ben Thompson

You're in the catbird seat. Exactly.

1. AI Training Transfers Creator Wealth

Andrew Sharp

All right. So let me run through the way I think about this issue. I'll wear my anti-monopolist hat here and say that I'm instinctively uncomfortable with treating LLM training as fair use. It does seem clear that LLMs will harm the long-term market for books, journalism, and other creative work, probably including human-generated music, movies, and TV shows.

Ben Thompson

Human-generated podcasts?

Andrew Sharp

Well, maybe not podcasts. I don't know. How big is the market really, if we're being honest?

Ben Thompson

Look, it's not big enough to get you a private jet from Nantucket, so it's big enough to get to Nantucket—

Andrew Sharp

I know.

Ben Thompson

—but you might get stuck there.

Andrew Sharp

I'm waiting for the superintelligence jet to come through.

Ben Thompson

That's right.

Andrew Sharp

God, call me, Zuck.

If we know that's the direction this is going, and that it's only possible for it to go in that direction if these models are allowed to train on the work of millions of creators who own their IP without compensation, then we're ultimately talking about a transfer of wealth and long-term profit incentives from one industry that thrives on the work of millions of creators to an industry dominated by $5 trillion companies.

So I'm instinctively uncomfortable on that basis. That transfer of market power from creators to model makers without any real compensation seems antithetical to the concept of fair use, even if it's not necessarily antithetical to the technical letter of fair-use law.

And so, as I was agreeing with you on the last podcast, I was thinking, “Eh, I don't know. I feel like I'm betraying my roots here.” Then, thinking it through further, in a copyright context, I think courts are really stretching the boundaries of what copyright law is supposed to protect and enforce if they're talking about LLM output that is not itself infringing, and then trying to prevent speculative market harms in the future rather than actual market harms in the present.

I don't know that the law can really go that direction on a consistent basis, and that's ultimately where Judge Chhabria netted out here, while also reckoning with the reality that this isn't a bunch of schoolchildren reading books, then ultimately learning to write books and competing in the same market years down the line.

The scale of this does render it a completely separate problem from anything that the law has tried to reckon with before. I appreciated him for stating that honestly and then also coming to the conclusion: “Well, there's no real record of harm for these authors in terms of their market opportunities, and I can't rule against Meta in this case.” Does that make sense?

Ben Thompson

I completely agree.

Andrew Sharp

There you go.

2. Copyright Cannot Solve AI Harms

Ben Thompson

No, and a little bit of a stand. So I appreciate his intellectual honesty by the end because the first 3 quarters of that opinion were a little bit of living in a fantasy land.

Andrew Sharp

Okay.

Ben Thompson

And this bit about their needing to make a better case is a fantasy. There's no case to be made. That's the issue.

Andrew Sharp

That's the issue, yeah.

Ben Thompson

Right? And so I'm glad you mentioned the anti-monopolist roots, because this is actually a replay of our debates about aggregators and monopoly.

Andrew Sharp

Yeah.

Ben Thompson

My whole point all along is I actually agree with you. I agree with all the concerns. But antitrust law cannot fix the issues you're worried about. It sounds like we fast-forwarded to the end here, which is that copyright law can't fix the issues you're worried about, either.

If you want to address these issues, it's going to require a new law and a new approach. Then we have a separate debate about the trade-offs with some sort of law that explicitly addresses this.

Andrew Sharp

Mm-hmm.

Ben Thompson

But just like the monopoly thing, that's been my thing all along. I'm like, “I get the point of view, but you have to pass a new law.” You can't retrofit antitrust to this because it doesn't fit, and it's what you just said about copyright.

It's like, yeah, all these concerns are real and valid, but Judge Chhabria, to his credit, by the end, he's like, “Yeah, but it doesn't really apply here.” My critique of him is his suggestion that you could ever find evidence to apply.

What he needs evidence for is purchase decisions not made by individuals. How are you going to get that data? It's—

Andrew Sharp

Right, not made by individuals, not only today—

Ben Thompson

At scale.

Andrew Sharp

I mean, I think he's more broadly concerned with the long-term implications of this sort of behavior.

Ben Thompson

Right, which are very real. Those are totally real, right? But if the standard of the law is that you have to find explicit market harm, it's all in the noise, right? The harm's real.

Andrew Sharp

Very fuzzy.

Ben Thompson

Yeah, exactly.

Andrew Sharp

And I like that he said, “Meta makes the mistake the Supreme Court instructs parties and courts to avoid: robotically applying concepts from previous cases without stepping back to consider context. Fair use is meant to be a flexible doctrine that takes account of significant changes in technology.”

That's how I would like law to work: to be elastic in some respects and adaptive.

Ben Thompson

Oh, living Constitution guy.

Andrew Sharp

Yeah.

Ben Thompson

This takes me back to my constitutional law debates in college, but yes.

Andrew Sharp

Look, we're not going to turn this into a law school seminar.

Ben Thompson

I'm down with it. They're my favorite classes. I loved them.

Andrew Sharp

I think his version of understanding the law, what it can do, and what it can adapt to makes more sense and resonates with me, as opposed to robotically applying past precedents to try to grapple with some of these technology challenges.

But you mentioned that if it were to go to Congress, you would still probably come down on the side of the AI companies here. So explain your logic.

3. Opt In Rules Reward Pirates

Ben Thompson

Well, this whole question runs in multiple directions. I think if you were to pass a law—which I think the UK either passed or is proposing—where, basically, by default, you have to get affirmative permission to include copyrighted works. I might be wrong on this, but you can imagine a law like that.

Good luck. How is that going to happen? Meanwhile, all those works that are available can be pirated, can be online, or whatever it might be. Unscrupulous actors will have access to them. It puts us in a situation where you're punishing the people trying to follow the law.

And so I don't like this, but it's one of those situations where you have to look at reality and have a realist—in foreign-policy terms—sort of view of the world.

Andrew Sharp

Mm-hmm. Realpolitik.

Ben Thompson

Which is—

Andrew Sharp

Let's do it.

Ben Thompson

If you pass this sort of law, the only companies that are going to suffer are the ones that are trying to follow the law, and you're actually helping and empowering the companies that don't care. That doesn't seem ideal to me.

Andrew Sharp

Yeah. Well, that makes sense. For me, as I was thinking about it, I do think there's room to step back and say, “What sort of incentive structure do we want to create and protect for writers or musicians or film studios?”

But the reason I'm less passionate about pushing for statutory protection for that sort of class versus, say, pushing for laws that limit the take rate for Google or Meta or Amazon as they deal with businesses all over the world is that, in the latter case, we're talking about transfers of wealth from hundreds of different industries that are all beholden to tech platforms that essentially operate as utility companies.

In that case, I think the entire economy could be healthier and more dynamic if we're not limiting the upside in hundreds of different industries that have to pay their pound of flesh to Google or Facebook. But in AI, I think we're talking about erecting barriers to protect an industry of creators that is already facing so many structural threats.

Ben Thompson

Right, they're already doomed, so who cares?

Andrew Sharp

Just because of the mere existence of technology.

Ben Thompson

That's right.

Andrew Sharp

And so, as far as realpolitik is concerned—

Ben Thompson

No, the internet has already decimated all these folks. Exactly.

Andrew Sharp

Yeah. And so, what are you actually trying to—

Ben Thompson

Yeah.

Andrew Sharp

…protect by imposing—

Ben Thompson

The horse is halfway across the country at this point.

Andrew Sharp

…huge burdens? Yeah. And so I think you just have to be real with it.

4. Copyright Is A Government Monopoly

Ben Thompson

Well, I think the other angle, too, in appealing to your anti-monopolist side, is that copyright is a government-granted monopoly, right?

Andrew Sharp

Yeah.

Ben Thompson

That's the tension with that. People act like it's this God-given gift. It's like, no, this is an anti-competition thing that we do because we value the incentives of doing creative things. But all intellectual property law is government-granted copyright. It's by definition market-distorting.

Andrew Sharp

I mean, you can get really abstract and say that that's also true of property law generally, but we don't have to go full socialist here.

Ben Thompson

Well, we have a Second Amendment discussion here. Step on my lawn, Andrew.

Andrew Sharp

That's right. The law of the land out—

Ben Thompson

That's right.

Andrew Sharp

…there in Wisconsin.

Ben Thompson

So, yeah, that's a factor for me. I think that a lot of copyright and intellectual property laws act like they're laws of nature, but they're not. There are very real challenges and issues that come from government-granted monopolies like patents and copyrights, which lead to abuses and high prices and can actually be counterproductive.

Given that, I'm hesitant to layer on all these potential extra problems in service of a government-granted monopoly for folks who, to your point, have made it this far and are probably going to be fine.

5. Human Broadcasting Still Matters

The other thing is that all the AI is individual. It's all custom to you. I continue to believe—and again, I'm totally talking my personal book here, so take it for what it's worth—that there are tens of thousands of people listening to this podcast. They can talk to other people. It's a common experience. It's something that has value by virtue of being one thing broadcast to many people, right?

Andrew Sharp

Yeah.

Ben Thompson

And having the human component—and I think I mispronounced the name of someone earlier—we're doing our part to stay unique. To that point, the horse is gone.

6. Regulation Favors AI Incumbents

Andrew Sharp

Right. Well, imposing huge burdens on AI startups around the world isn't going to change—

Ben Thompson

Oh, that's right.

Andrew Sharp

…the structural forces—

Ben Thompson

Totally right.

Andrew Sharp

…that are ravaging publishing.

Ben Thompson

All you're doing is favoring the incumbents even more—

Andrew Sharp

Yeah.

Ben Thompson

…because they can jump through all the hoops and figure it out. It's like YouTube figured out a way to let you have copyrighted music in your videos. They just pay everyone. This whole convoluted system is great. I'm glad they got it to work. It sucked when people had birthday videos taken down because there was copyrighted music in the background.

There will never be another competitor to YouTube. All right, and that is the end of the free preview. If you'd like to hear more from Ben and I, there are links to subscribe in the show notes, or you can also go to sharptech.fm. Either option will get you access to a personalized feed that has all the shows we do every week, plus lots more great content from Stratechery and the Stratechery Plus bundle. Check it out, and if you've got feedback, please email us at email@sharptech.fm.