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20VC · · 72 分钟

Base44 创始人 Maor Shlomo 谈 Vibe Coding 如何杀死 SaaS

Harry StebbingsMaor Shlomo

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TL;DR
  • Maor Shlomo 将个人独立、自筹资金创办的 Base44 以 8000 万美元卖给了 Wix,而且即使 Harry 提到其营收已超过 1 亿美元,他也不后悔。 这笔交易按营收里程碑向他支付对价;加入 Wix 后,双方拥有相同的目标用户、市场上“最好的营销团队”,产品团队仍保持精简和“创业公司范儿”,相比独自创业、对抗那些融资巨额资金的竞争者,“真正做出特别的东西”的概率基本翻了 3 倍。
  • 他的核心判断是:Vibe Coding 将成为最大的软件品类。 CRM、客服和项目管理都会并入其中——“总会有那么一天,可能几个月后,也可能几年后,自己搭一个 Salesforce 这样的 CRM,会比直接买许可证更容易。” Harry 直截了当地反驳:“恕我直言,这不对……然后还要维护和更新。你认真的吗?”
  • 面对 Benioff、Cannon-Brookes、Matt Prince、Dylan Field 和 Carl Pei 都做出了 Base44 类产品的无护城河质疑,他的回答是:做 Vibe Coding 工具相对容易,做平台极其困难。 护城河是一朵垂直整合的迷你云——内置数据库、身份验证、集成和定时任务,而不是行业其他公司普遍使用的 Supabase——支撑着代码量达到数百万行的应用。
  • 他不担心 Lovable、Replit 或 Bolt,真正让他警惕的是“Google,绝对是 Google”。 如果 Gemini 在模型竞赛中取得压倒性胜利,Google 拥有算力、包括 Google Cloud 在内的完整技术栈、数据和产品套件,足以“打造一个令人难以置信的帝国”;对任何一路领先的模型赢家来说,征服 Vibe Coding 都是下一步合乎逻辑的动作。
  • LLM 市场与云计算完全不同:“你只需改代码里一个字符串,就能把数十万美元的支出转移给另一家供应商。” Base44 已将复杂应用和大上下文工作负载转向 GPT-5 thinking/pro;如果 Gemini 3 更好,支出一夜之间就会转过去。他对 Anthropic 的警告是:如果竞争对手连续 6 个月胜过 Sonnet 4.5,营收会“下降得非常快,但此前增长得也非常快”。
  • 对于毛利率质疑,他说:“在这个行业所有事情里,毛利率是我最不担心的。” 毛利率取决于决策;通过提示词路由器把任务交给更便宜或开源模型,可以大幅改善毛利率,而公司的战略早已假设“模型价格会趋近于零”。Composer 的打法——先以糟糕的毛利率快速增长,再换成自研模型——Base44 也在考虑,可能用平台里的“数十亿、几乎数万亿行代码”微调开源模型。
  • 他的估值选择是:每天都选 3600 亿美元的 Anthropic,而不是 5000 亿美元的 OpenAI;选 120 亿美元的 Cognition,而不是 293 亿美元的 Cursor;面对 Lovable 据报 60 亿美元的估值,他则认为“Wix 今天被严重低估了”。 他不认为 AI 会出现速度放缓:“即使使用现有模型,我们也只触及了经济价值的表层。”
摘要 · 为研究而整理的核心内容

1. 8000 万美元出售:独立创业者的三岔路口

  • Base44 最初只是“为了好玩”——Shlomo 想在第一家公司高资本投入的经历后重新写代码。随后用户数从 1 万涨到 10 万,业务也变得非常赚钱。摆在他面前的有 3 条路:继续独立、自筹资金,冒着“被那些筹集了巨额资金的公司吃掉”的风险;激进融资;或者寻找一家母公司。
  • 他一开始拒绝出售,曾对 Wix CEO Avishai 说:“如果[字幕无法确认公司名称]被卖给 Microsoft,可能今天根本不会剩下任何东西”(原始名称不清楚,可能指 Canva)。真正改变他想法的是:双方拥有相同的目标用户;Wix 有“市场上最好的营销团队……激进、有创意、绝对出色”;同时产品团队可以保持精简和创业公司范儿,而支持、法务和运营交给 Wix。
  • 他不后悔,原因有 2 个:交易按营收目标和里程碑向他支付对价(对于 Harry 提到的超过 1 亿美元营收,他因公司已上市而无法置评);更重要的是,这笔交易让他有机会冲击最大的品类。“没有这笔交易,我成功的概率会非常非常小。”

2. “自己搭 Salesforce,比买许可证更容易”

  • 他的判断是:现有的软件品类——CRM、客服系统、任务和项目管理——“都会并入 Vibe Coding 品类”;总会有那么一天,“可能几个月后,也可能几年后”,自己搭一个 Salesforce 类型的 CRM 会胜过购买许可证。Harry 的反驳值得完整保留:“恕我直言,这不对。不会有人自己搭 Salesforce CRM……然后还要维护和更新。你认真的吗?”
  • Shlomo 进一步解释,这不是指靠一个提示词就生成 CRM,而是“软件变得更具流动性”:用户从模板和开源起点出发,再通过 Vibe Coding 改成自己的样子——“我想要阿拉伯语、从右向左排列的版本”。买方看重的是:代码归自己,数据归自己,没有供应商锁定,也没有用不上的功能膨胀。
  • 这个判断来自他的亲身经历:他的妻子是一名纹身师,需要一个 CRM;配置那些拖拽式软件“简直是人间地狱。我还是个软件从业者,对吧?我应该知道怎么做”。Base44 的存在,就是因为 LLM 能搭出更精简、完全贴合需求的产品——不需要企业级功能,也不需要她永远不会用到的团队管理设置。
  • 会被淘汰的是那些本质上只是“数据库上面的一层前端”,再加上一些团队功能和集成、却没有护城河的软件;再过 10 年,所有依赖实施人员的软件公司也会受到冲击。Salesforce 可能还能活下来:它的规模本身就是护城河,而且“Benioff 是个聪明人”;但整个品类里的公司会变小。

3. 护城河反驳:工具容易做,平台极难做

  • Harry 列举了那些在 3 个月内做出 Base44 类产品的创始人:Benioff、Mike Cannon-Brookes、Matt Prince、Dylan Field,甚至 Carl Pei。Shlomo 的回答是:“做一个 Vibe Coding 工具相对容易,但做一个能帮助用户构建功能完整、足以应对真实场景产品的平台,非常非常非常难。”Base44 的部分应用代码量达到数百万行。
  • 他对演示型产品的评价,是节目里最锋利的一句话:“看,我用一个提示词做出了 monday.com 的克隆版。”“不,你没有。”要真正做出一个日常可用的产品,还需要数百甚至数千个提示词。
  • 护城河在基础设施:“你几乎是在搭一朵小型云。”数据库、用户管理、内置集成、定时任务,以及一个 LLM 可以调用的生态系统,都包含在其中。网站和落地页会商品化,但复杂的功能型应用不会;后者也是更赚钱的部分,因为网站搭建者说出“好,看起来挺漂亮”之后就会停止提示,基于积分的商业模式也随之失去收入。

4. 流动软件:传统厂商内嵌,专业工具继续服务高端用户

  • 传统厂商不会坐等被淘汰,而是会把 Vibe Coding 嵌入自己的平台:monday.com 在看板和权限体系上推出 Monday Vibe,Microsoft 会把它放进 Office。Shlomo 想象中的 Salesforce,则是一个记录系统,用户可以“创建自己想要的界面”。
  • Cursor、Cognition 等专业工具服务的是需要代码、终端和超大型企业项目的开发者。Shlomo 举的例子是 Base44 做不到的防火墙:它需要原生实现、具备性能,并把日志发送到集中式服务器。Base44 内部的北极星指标是“我们今天能构建的软件占全部软件的多大比例”;加入定时任务和内置 AI agent,并与 WhatsApp、Slack 集成后,“现在你真正可以构建机器人,而不只是应用”。
  • 两个层次会逐渐靠拢:专业工具增加可视化构建器,应用构建器向下覆盖更多能力。但用户本质不同:“要么服务开发者……要么服务非技术用户,这完全是两回事。”对于那个用 Base44 给律所搭系统的律师来说,代码“不是他们想做的事情”。

5. 真正要防的是 Google,不是 Lovable——以及打破云计算类比的切换机制

  • 当被要求在 Lovable、Replit 和 Bolt 中排序时,他先避开了问题:Replit 更偏技术,硬核开发者会去 Cursor;随后给出了真正的答案:“我不担心这 3 家。”真正的风险,是某家模型供应商以“巨大优势”胜出,接下来顺理成章地征服 Vibe Coding 市场。是谁?“Google,绝对是 Google。”它拥有算力,行动速度很快,还有 Google Cloud、数据和产品套件,足以“打造一个令人难以置信的帝国”。他希望看到一场激烈的竞争,而目前看起来确实如此。
  • Base44 曾在 Sonnet 和 Gemini 之间拆分工作负载,后来转向 Claude 4/Sonnet 4,因为它是“最好的设计师”,最擅长从零写出一个项目;随后发现 GPT-5 thinking 和 pro “特别擅长解决困难的 bug”,于是把复杂、大上下文工作负载转向 OpenAI——“只改一个地方,就能把数十万美元的支出转走”。如果 Gemini 3 更好,“现在大家就是这么说的”,支出一夜之间就会迁移。
  • Harry 总结道,所有人都把 LLM 类比成云,但“你不会在几秒钟内通过一行代码切换云供应商,而且一个月还切换好几次”。Shlomo 以切肤之痛表示认同:他上一家公司做云迁移时痛苦不堪,“如果早知道会这么难,我可能根本不会做”。
  • 他提出了一个针对 Anthropic 的压力测试:如果有人推出比 Sonnet 4.5 更好、更强、更便宜的模型,并领先 6 个月,“Anthropic 的营收会发生什么?……这会是如此快速的下滑,但他们此前的上升也同样如此迅速。”

6. “今天毛利率很糟”——但这恰恰是他最不担心的事

  • Harry 说:“今天毛利率很糟。”Shlomo 则认为毛利率取决于决策——“只要做一个决定:你想给用户多好的服务,就能把低毛利改成高毛利”。解决方案是路由器:把“把按钮颜色从蓝色改成红色”这类任务交给更小、更便宜、更快的模型,不必调用“沉重的 Sonnet maximum thinking”,毛利率就会“大幅改善”。但针对 Replit 式持续自主运行 20–30 分钟的任务,他也提出警告:如果没搞清楚用户真正想要什么,可能会烧掉大量成本。
  • 他与 Avishai 确立的战略押注是:“我们已经把模型价格会趋近于零纳入考虑。”因此,Base44 刻意没有配置专门做成本优化的团队,即使今天已经能看到一些优化空间。
  • Composer 的打法是他对这个品类的模板:先用昂贵的前沿模型尽可能快速增长,赢得分发——“几乎每个开发者都会安装它”——再把用户迁移到自己训练的高效模型上;“一夜之间,毛利率就会大幅改善”。Base44 也在考虑同样的路径,可能用平台里的“数十亿、几乎数万亿行代码”微调开源模型。

7. 从数年缩短到数周的复制游戏,以及后端押注

  • Fiverr 创始人 Micha 曾对 Harry 说,软件从需要数年复制缩短到数周,是行业最大的变化。Shlomo 也确认了这一点:每个功能都会在几周或几个月内被复制,他们的“应用建议”功能几天内就被抄走了。“没关系,这就是我们现在玩的游戏。”比拼的是速度、惊喜感、用户体验决策和品味。
  • 例外是公司的根本押注:一个完全内置的后端——数据库、用户管理、身份验证、集成和分析都由内部构建,而不是依赖 Supabase 或 Neon,“这正是行业其他公司在用的方式”。复制这一整套系统,并让数百万用户从 Supabase 迁出,“会非常困难”;他们正在“不断加深”这项押注。
  • 他的成功指标很特别:对数万条聊天提示进行分钟级情绪分析。用户像和真人一样与 agent 交流——“太棒了,这正是我想要的”或者“这不是我想要的”。从 Sonnet 4 升级到 Sonnet 4.5 后,情绪数据出现了明显改善。指标本身也发生了变化:bug 已经很少见了——“LLM 已经非常聪明,基础设施也经过了实战检验”;现在的问题是,agent 能否完成用户要求,同时不破坏其他功能。

8. 天使投资视角:垂直整合,否则就会被吃掉

  • 对 Benchmark GP Av Randhawa 关于增长优先于毛利率的判断,他基本认同:“我们这个品类的游戏规则就是增长……几乎没有人不应该成为用户。”但精简会产生复利效应——他第一家公司高度依赖资本,融资 1.3 亿美元、拥有 100 多名员工;那段经历让他明白,“当你精简、是一家理性的企业时,会对其他所有方面产生非常好的影响”,尤其是在模型成本占总支出“90%、99%”且每隔几个月就重新定价的情况下。
  • 如今的 ARR 标准已经变了:他第一家公司用了 18 个月做到 200 万美元 ARR,当时就能赢得一片喝彩;现在,如果把曲线展示到 1000万至2000万美元,一切都会改变。不过,当他把 1 年从 0 做到 1000 万美元称为“疯狂”时,Harry 反驳说:“做到从 0 到 1000 万的公司相当多。”他真正关注的 2 个问题是:会不会被模型供应商吃掉,以及是否实现了垂直整合。
  • “被吃掉”的测试是:如果价值主要来自提示词和用户体验——比如 AI 图片编辑器——“我不认为这会是未来 10 年的健康业务”,Jasper AI 就是警示案例。面对 Manus 类型的 agent 初创公司,即使增长曲线激进,他也选择放弃:“我不确定它背后除了提示词和工具之外还有多少东西,而这些工具肯定会成为 ChatGPT 或 Gemini 的一部分。”
  • 他认为有一类领域没人投资却应该投资:那些缺乏性感、但可以端到端重做的行业。与其只做一个 Harvey 的竞争者,不如“打造一家律所……买下一家医院,在每一层都进行优化,让它原生采用 AI,并且几年后也许成为第一家引入机器人外科医生的公司”。5 年前,这会是“你能想到的最糟糕的主意”;平台转型之后,它反而成了最值得关注的方向。

9. 估值牌局:Cognition 胜 Cursor,Wix 胜 Lovable,Anthropic 胜 OpenAI

  • Cursor 293 亿美元,还是 Cognition 120 亿美元?“可能选 Cognition。”押注 Cursor,等于押注赢家通吃;而“我们继承自上一个风险投资时代、认为赢家通吃的观念是错的……每家公司都会占据一个细分市场”。风险投资“不一定是赢家通吃,而是一个能产生巨大回报的市场”;这也是他当初选择与迅速走红的 Bolt 和 Lovable 正面竞争的原因。
  • 当 Harry 逼他在据报 60 亿美元的 Lovable、30亿至40亿美元的 Replit——“我确定它们很快会以 60 亿美元融资,因为它们有点像迷因股”——和 Wix 之间做选择时,他说:“以我非常不客观的观点,Wix 今天被严重低估了。”规模本身有护城河,拥有成熟营销组织也是护城河。他不愿在不了解内部数据的情况下断言这些初创公司被高估;他会跟踪它们的营收和公开指标,但看不到内部情况。Wix 让他学会“专注自己的业务,做出伟大的产品”,而在第一家公司时,“我有 40% 的精力都在关注竞争对手在做什么”。
  • OpenAI 5000 亿美元,还是 Anthropic 3600 亿美元?“每天都选 Anthropic。”它行动更快,在编程上实现了突破,也非常专注于向 B2B 客户交付价值。它没有先发优势,但模型更好,也处于更有利的增长位置。

10. 没有速度减速带、陷入妄想的实验室,以及 95% 的未来

  • 关于泡沫,关键问题在于:AI 是一种平台型机会——模型进步的价值会流向整个生态——还是一场刀口舔血的竞争,最终侵蚀模型公司的毛利率。“就我个人而言,我不认为会遇到速度减速带……即使使用现有模型,我们也只触及了经济价值的表层。”他的现实依据是:“如果一个人的团队都能以 8000 万美元卖掉……未来你可以用更少的人做更多事情”,而这些价值最终会传导为更便宜、更好的产品。
  • 他认为前沿实验室对自己的“护城河”产生了妄想:“他们没有自己以为拥有的东西。”一个更好的模型或更低的价格,就可能让营收崩塌;“中国玩家现在正在改变整个市场动态”。他认可的应对方式是向上构建完整技术栈,例如 Claude Code——即使 Gemini 3 击败 Sonnet,“仍会有大量用户留在 Claude Code,因为他们已经习惯了它”。
  • 快问快答:Benioff 和 Tenev 认为目前 50% 的代码由 AI 编写,Shlomo 认为 2 年后会达到“95%,超过 100% 肯定没问题——你会通过提示词驱动 agent”。Base44 已经约有 90% 的代码由 AI 编写,因为他从一开始就按便于 LLM 导航的方式组织代码仓库。给非技术创业者的建议是:为自己的问题构建产品,这是“最大的 hack”;同时接受产品的可抛弃性——“先做一个你明知道会扔掉的第一版……你不是在和人合作”,所以可以随时回滚、反复迭代。
  • 至于地理位置,不在硅谷并不会构成阻碍:硅谷的人才争夺极其残酷,Lovable 在欧洲发展得很好,而“Wix 是一头愿意为我们撑腰的怪兽……那就是我的硅谷”。
Maor Shlomo

Of all the things in the industry, I think margins are the least thing that I'm worried about. We're taking into consideration that the prices of models will go down toward zero. Personally, I don't believe we'll hit a speed bump. I don't think LLMs will hit the wall like OpenAI's LLMs.

Even with existing models, we're only scratching the surface of the economic value that you can create. If a one-person team can get sold for $80 million without people, it means that you'll be able to do a lot more stuff with fewer people.

Harry Stebbings

Ready to go? Maor, it is great to have you on the show, dude. I've been so looking forward to this one. I'm a fan of Base44. What a freaking journey. Thank you for joining me.

Maor Shlomo

Thank you for having me. I'm a fan of 20VC.

1. The Decision Behind Selling Base44

Harry Stebbings

Dude, that's very kind. Listen, ego flattery will get you everywhere, and I'm very susceptible to it. I was chatting to Michael Eisenberg before this show, and he said, “Dude, you've got to start with the fact that it was acquired for, like, $80 million bucks.” Why did you decide to sell, before we get to anything else?

Maor Shlomo

I started Base44 as a bootstrapped business after doing a very capital-heavy one, which we'll probably get to in a bit. It started honestly just for fun. I wanted to get back to coding. I felt like everything in the software industry was changing, and I loved the fact that with LLMs, we can do so much more.

It started just for fun, and then the traction was insane. I started seeing 10,000 users, 100,000 users, and the business was very profitable. I stood at this junction of, “Do I continue doing this alone, bootstrapped thing, which I might get eaten by companies that are raising a shit ton of money?” Or should I raise a lot of funds, go very aggressively, and try to build this on my own?

The third option was getting to a company that could be a parent company and trying to find something that could harmonize with the business and actually push it forward. I remember when I started having conversations with Wix, I was very worried, and I thought, “I'm not going to sell.”

I remember telling Avishai, the CEO of Wix, “If Canva was sold to Microsoft, there probably wouldn't be any Canva today. The fact that they were independent and could build the business by themselves, the way they wanted, without the corporate stuff, has gotten them far.”

We had many late-night chats, and we understood that Wix, for a lot of reasons that many who know Wix could understand—and I'm happy to tell you about—is a perfect match because we're targeting the same audience. It's the same spirit.

The marketing team is, in my very non-objective eyes, the best in the market. They're aggressive, they're creative, and they're absolutely awesome. If we can structure it in a way where the company itself—the product team—stays lean, small, and startup-y, while we benefit from the monster that is Wix for all the other stuff, this could be a lot of fun.

For example, the support and customer care, the marketing, and the things that you don't really want to build, like the legal and operations stuff. We structured a great deal, and I think to me it was like, “Okay, we have a shot at actually building something that matters.”

For an actual shot at taking this from a low few hundred thousand users to something that might, if we work hard throughout the years, actually move the needle for a lot of people—something that people might speak about as, “Hey, this actually made an impact on the world”—it was either I raise a lot of money and funding, or I go and join Wix, which basically triples my chances of actually building something special.

Harry Stebbings

Today, Base44 has continued to thrive and is now over $100 million in revenue. It's done so well post-acquisition that everyone's going, “God, does he regret selling now?” When you look at how fast it's grown and the fact that it's now over $100 million in revenue, do you regret selling so soon?

Maor Shlomo

Absolutely not, for all kinds of reasons. I can't comment on the revenue stuff in a public company and so on, but, one, we structured the deal in a way that even financially, I'm compensated for additional revenues, targets, and milestones we're hitting.

Second, this was the whole point. I felt like, in my eyes, this was going to be the largest category in the software industry because a lot of existing categories that we're familiar with—CRM, support systems, task management, project management, and stuff like that—are going to fold into the vibe-coding category.

There will be a time—it might be in a few months, it might be in a few years—when it will be easier to build your own Salesforce-type CRM than to actually buy a license to something off the shelf. The whole point of partnering with Wix is to take a shot at building something that would be huge. Without it, my chances would be really, really small. With it, they're much bigger.

Harry Stebbings

With the greatest respect, that's wrong. You're not going to have people build their own Salesforce CRMs on the whole. Maybe a tiny, tiny portion will build their own Intercoms, Sierras, or Decagons, and then do maintenance and updates. Are you serious?

Maor Shlomo

I honestly think so. It might not be the current way that we think about vibe coding, where you prompt, “Hey, build a CRM for me,” and then you get a fully fledged product with all the features inside.

It might be that software becomes more liquid. Maybe you have a starting point, templates, or open-source projects that people can take and then vibe-code their own features into. They might say, “Okay, this is great. Now I want this version in Arabic, from right to left, and I want to be able to add my own pictures of the lead to every lead,” or whatever. Then you basically convert and transform the software into something that's more what they want.

I think the current model of one-size-fits-all doesn't make a lot of sense. It's not that everyone will move there, and it's not that enterprises will move there quickly—it will take a lot of time—but it makes so much sense for the buyer. Think about it as the software being theirs. The code will be theirs. They will not need to share their data with other software vendors and be locked in or whatever. They could adapt it and create a leaner version that's way more customized to their needs.

I'll go even one step further. I think every software company that needs implementers, whether it's a Salesforce implementer or whatever, maybe a decade from now, is not going to make it.

A year ago, vibe coding wasn't even a thing, and building software wasn't even a thing. Maybe it was a nice toy; maybe you could build a small task-management software product, or maybe you could build a nice website. In a year or 2, you'll get to a place where a lot of the current organizational tools that companies are using could be built as your own version or customized to your own version, and it would make so much more sense to you as a buyer.

The code will be yours, the data will be yours, and you'll be able to adapt it to your needs. There's no one-size-fits-all. There's no feature bloat. When you buy task-management software today, it has so many features that you don't really need.

Harry Stebbings

Do you think small businesses give a shit about that? Do they give a shit about actually owning their own data and owning their own code? If you're a small coffee shop, coffee chain, restaurant chain, or legal and accounting firm—and that's the bread and butter of Wix's business—do they need it?

Maor Shlomo

Not necessarily the code and data, but they need something that's simpler and more customized to their needs. You know how I started Base44? My back-then girlfriend, now wife, has a small business. She needed a CRM and some systems for her small business. She's a tattoo artist, and she teaches art and stuff like that.

We tried building that with the former version of—I’m not going to name the software vendor, or the 2 software vendors that we tried doing that with—with the drag-and-drop and the super-customized, build-your-own tables or CRM. It was hell on earth.

I'm a software person, right? I should know how to do that. But just configuring it and making it support her process of how she processes leads and customers and whatever was insane. She's like, “Ugh, this is insane.”

I was like, “An LLM can code something leaner and way better for what she needs—exactly what she needs. It's not going to have this entire feature set, enterprise features, team-management stuff, and whatever settings. It's going to be super simple for what she needs and could adapt to her needs.”

I knew LLMs could do that. I just needed to provide LLMs with the right setup. They can write the code, but she would need a database to keep the leads, and she would need integrations for sending emails and stuff like that. That's why I started Base44, exactly for that.

I think small businesses specifically would want to build something leaner and more customized to what they need—something that they can understand and adapt. Bloated SaaS from the pre-2022 era is going to be harder for people to use.

Harry Stebbings

Will Salesforce be bigger or smaller in 10 years' time?

Maor Shlomo

It might. Mark Benioff is a smart person, and I'm sure that they'll still innovate. The company is incredible.

So they might adapt. But I think generally, companies from this category would be smaller. If not, some of them would be eliminated.

Harry Stebbings

Which would you say is most likely to be eliminated?

Maor Shlomo

Smaller CRM companies: every piece of software that's basically a front end on top of a database, with some team features and some integrations, and does not have a moat. I think Salesforce is so big and so massive that this is one of their moats. They can make big bets, move a lot of stuff, and go in many different directions while we all try to adapt in this AI era. But smaller players, I think, would be eliminated.

2. How Base44 Thinks About Defensibility

Harry Stebbings

You said the word “moat” there. It's often a criticism of this category. I've had Marc Benioff of Salesforce; Mike Cannon-Brookes of Atlassian; Matthew Prince of Cloudflare; Dylan Field from Figma; and even Carl Pei, the founder of Nothing, the phone company, create their own Base44 equivalent. Everyone says this is a business with no moats, and you see that in the ability for these people to spin up products in 3 months. How do you respond to that statement?

Maor Shlomo

I think it's relatively easy to create a vibe-coding tool. It's very, very, very hard to create a platform that could help people build products that people actually use, that are functional, and that are complex enough for real-world use cases. For that, you need many layers of integrations. You need to adapt and tune the agent to handle very complex projects.

I think some applications in Base44 are millions of lines of code. Those are eventually the customers and users that you care about, because those are the ones that will go beyond the hype of, “Hey, look, I've built this monday.com clone with a single prompt.” No, you didn't. It's going to take you hundreds or thousands of prompts to get to something that you're going to use day to day.

I think the moat in the category is being able to get there. That's layers of integrations, heavy lifting, and building compute. You're almost building a small cloud, because you want to give the LLM access to databases, user management, built-in integrations, and the ability to run scheduled tasks, because that's what real software does. You want to have the LLM access many cloud services and integrations, so you're building an entire ecosystem in this platform.

But to build a vibe-coding tool that can build some websites or a front end that could connect to some APIs, I think it's super easy to do nowadays.

Harry Stebbings

Does that not take away a lot of the low end of the market there? If you think about that, essentially, if it's able to build good front ends, good landing pages, and good simple projects, then it basically leaves the higher-end champion users for the more complex service providers like you. Does that not eat away at and cannibalize a lot of the market?

Maor Shlomo

I think it depends on what you call the market. For Base44, we almost don't focus on websites, which also goes really well with Wix, right? Wix does a lot of websites, marketing websites, e-commerce websites, and stuff like that.

For Base44, our laser focus, our core focus from day one, is complex applications and functionality. If you were looking to build a marketing platform where AI agents can constantly generate content, read your LinkedIn posts, see the traction that you're getting, and from that try to digest it and then fill your calendar—different functional, complex stuff that you use day to day—I think that's where we focus.

Early on, the vibe-coding category was focused a lot, and still is to some degree, on front ends and landing pages. Many use cases were around websites or e-commerce websites and stuff like that. I think this will get commoditized.

For the category, there's still a lot to do when you're looking at SEO and domain management. If you're building an e-commerce site, that's a complex business. You want to integrate with a full back end like what Wix has or Shopify or whatever.

But for the functional stuff, the complex applications, the organizational applications, the personal applications, and the full-fledged SaaS platforms that people are building, I think they won't get commoditized. I think that's not the long market. Also, I think those are the more profitable use cases for tools like ours, because at some point, okay, you're building a website—let's say a nice website for your VC firm or whatever. At some point it's like, “Okay, this looks pretty. That's it. I'm not going to prompt anymore.”

A lot of the business model of this category is around credits for prompting. At some point, you're like, “Okay, that's it. I'm done. I have this front end. It probably costs $30—not a lot—to host it somewhere.” I think the more profitable stuff, with the higher margin and the more value, would be building the complex applications that you'll use day to day.

3. Mapping the Future of the Market in 3–5 Years

Harry Stebbings

When you map out this market in 3 to 5 years' time, can you help me understand what that looks like? Because you've got, in my mind, 3 different entry points. You've got the Base44s, the Lovables, and Replit in one. You've got the Figmas, the Cloudflares, the Atlassians, and the Salesforces in the incumbent insertion point. Then you've got the Canvases on the other, more consumer end. I'd probably put Figma in there with Canva. What happens here?

And then, sorry, you've also got Cognition, Cursor, and the pro tools there. Do the pro tools come down and eat your business? Do you go up and eat their business? What happens there?

Maor Shlomo

It's a really good question. I'll start with what you categorize as incumbents, but I'll actually call them the different software categories that exist. Let's take Salesforce or monday.com, for example. I think a lot of those tools will build built-in vibe-coding tools inside their platforms.

You can see that with monday vibe, which is a tool they've built on top of the monday.com infrastructure of boards, the database behind the scenes, user-management tools, permissions, and so on. This is what I meant when I said software is going to become more liquid.

I don't know if Salesforce is planning to do that at all, but I'm assuming that at some point you'll be able to create your own user interface for Salesforce. Salesforce would become this system of record where you can create the UI that you want and how you want it to look when you're looking at a lead, contact, account, or whatever.

A lot of tools are going to do that, because instead of configuring different things and building different features, it would allow a lot of extensibility to existing products. You start seeing that, and you also see Microsoft building some vibe-coding tools on top of Office and whatever. I can see a future where a lot of the existing SaaS tools and SaaS products have a built-in vibe-coding, customize-the-software-to-your-needs capability.

I think it's an interesting take on what's going to happen with the pro players versus the very consumerish AI app builder, or visual AI app builder. For Base44, for example, from day one the objective was that you wouldn't need to see a line of code. For a lot of our users, code actually—I wouldn't say it terrifies them, but it's not what they want to do.

You're a lawyer and you want to create some system or software for your law firm. There's no need for you to see code. You should be able to customize and do whatever you want just by prompting it.

I think Cursor, Windsurf, and Cognition are doing a good job focusing on the existing developer community and target audience. There's a lot to do there, because it's going to take a lot of time for tools and platforms like Base44, Bolt, and Lovable to get to a place where you can build whatever X percentage of existing software that we cannot build today.

I'll give you an example. It's very hard to build a firewall today in Base44, right? Something that will sit on your computer, be very light in terms of performance, be very native on your computer, and send logs to a centralized server that will analyze them for the organization. This is an existing software product that AI app builders like Base44 are going to take a lot of time to get to, if ever.

I think that's also a lot of how we measure internally. One of our objectives is to ask, what's the percentage of software that we can build today, and how do we push it forward?

I'll give another example. We're working now on allowing applications inside Base44 to use scheduled tasks. Maybe you want to build something that, every Monday morning, sends an email to all your users with a summary of what they did inside your app or whatever.

Or you build a personal assistant, you've integrated WhatsApp, and you want to tell the personal assistant, “Hey, remind me in 2 days to pick up the kids.” Whatever. This obviously doesn't exist today, and building this basically pushes the type of software that you can build with Base44 slightly further.

We've built this built-in capability to build AI agents, and we've integrated it with WhatsApp and Slack and whatever. Now you can actually build bots, not only applications. We constantly measure that type of software that we can build.

I think Cursor, Windsurf, and Cognition are doing a terrific job working on enormous software projects, especially enterprise projects and large, very complex software that needs a lot of back-end services. They're working on very complex applications, like if you want to build a firewall. We internally obviously use Cursor to build our own back end.

I don't know where the market will be headed. I'm sure that they will go a bit upmarket and bring in some of the visual builders for the less complex users. I'm sure that the outer layer—the Base44, Bolt, and Lovable of the world—will go a bit downmarket with the types of software that you'll be able to build. Software that you weren't able to build a year ago or a few months ago, you'll be able to build in a few months.

It's going to be interesting, but this is a huge market. A lot of it depends on the type of user, because you cannot build for every type of user. Either you serve the developer, where they want to see the code, edit it, bring in terminal functionality, and run it on their computers, or you serve the nontechnical user, which is completely different.

4. I’m Worried About Google

Harry Stebbings

Now, you have Lovable, Replit, and Bolt. Who's the best and who's the worst?

Maor Shlomo

Tough question. I think Replit is more technical and started as a developer tool. For developers, they're doing a good job—for semidevelopers, we'll call them that way. Hardcore developers will probably go to Cursor. I won't say who's the worst.

Harry Stebbings

Which one do you not worry about?

Maor Shlomo

I'm not worried about those 3.

Harry Stebbings

Wow. Who are you worried about?

5. Margins Do Not Matter

Maor Shlomo

I think more about market dynamics and how things will turn out with the model providers. My theory and thesis is that there's always going to be a huge advantage to the folks who are playing with multiple model providers. But if, at one point, one of the model providers wins the market by a wide margin, then the next logical thing is to conquer the vibe-coding market because, in my non-objective eyes, this will be the largest software category.

As long as there's a fight and there's a race, we're positioned to control a very large share of the market and bring a better solution to the market.

Harry Stebbings

Who do you think is more likely to do that: Codex or Claude Code?

Maor Shlomo

Google, by far. They have the compute, and they're moving very fast. If Gemini at some point wins the race—literally wins the race—then they have the entire stack, including Google Cloud and whatever else they need. They have the data, integrations, Google's suite, and so on to build an incredible empire.

I'm hoping for a tough race, and it looks like that right now. It's, by the way, insane market dynamics because, obviously, everyone's spending a lot on AI, and in a split second, you change 1 string in the code and move millions in spend to a different provider. It bounces back depending on who provides the best model and the best whatever—cost, throughput, and so on.

Harry Stebbings

Can you give me an example of that?

Maor Shlomo

Let's say, in the coding space, Claude comes out with Claude 4 and Sonnet 4, and you're like, "Perfect, let's use that." Before that, we were splitting between Sonnet and Gemini. Then OpenAI comes up with GPT-5.

It's not necessarily that there's a better model and you move your entire workload. You see that there are places where each model is doing better. Sonnet was the best designer, knew how to structure things, and was really good at writing a project from scratch. But what we found is that GPT-5, especially the thinking and pro versions, is really good at solving hard bugs. So, you move a lot of workloads—especially on complex applications and very large-context API calls—to OpenAI.

When you do that, you're literally moving hundreds of thousands in spend with just the simplest change. If Gemini 3 is going to be better than anything else—which is what people are saying nowadays—then we're going to move a lot of spend and a lot of workload overnight to a different vendor. That's insane market dynamics to me.

Harry Stebbings

I get you. It's an insane market dynamic because everyone compares the LLM market to the cloud market in terms of it being a commodity, but actually, it's a megamarket that will be phenomenal for the providers, with a couple of core winners. What you just said there is completely different, which is an ease of switching that you would never have in a cloud market. You do not switch your cloud provider with a line of code in seconds, multiple times a month.

Maor Shlomo

No.

Harry Stebbings

How do you think about that analogy from LLM provider to cloud provider, given what you just said?

Maor Shlomo

You do not switch a cloud provider. That's very hard to do. My previous company tried doing that, and it was so painful. If I had known how tough it was going to be when we started that long process, I probably wouldn't have done it.

For the LLMs, it's insane how easy it is. I think what we're seeing from the model providers is that they're building multiple tools for multiple levels in the value chain. You see all of them having a CLI coding tool and all of them having this very high-end, or end-user-focused, chat product, like Gemini and ChatGPT.

You're starting to see them bring in—Gemini is now everywhere in my Gmail and in a lot of workflows—and build automation. You're starting to see them go up the software market and bring their tools and models to drive consumption all across the stack, whereas a year ago, it was mostly that you could consume them either through an API or through this end-user type of chat.

I don't know. It's going to be super interesting. To me, it's crazy that one of them could storm ahead for 6 months—something that hasn't happened before—and literally have the best model for 6 months. How will they be able to handle that?

Let's say someone comes out now with a better, stronger, and cheaper model than Sonnet 4.5, and that remains the case for Anthropic for the next 6 months. What happens to Anthropic's revenue? Overnight, you switch from all the Cursor calls and Claude Code calls to Gemini or whatever—GPT-5.5 or whatever. That's such a fast decline, but they also had such a fast ascent.

I don't know. It's going to be crazy, but I don't think I have the right answers for how this market is going to play out. Obviously, we're all hoping that this stays a very competitive market where prices go down.

I think also, when we're making strategic bets on what we're going to optimize and what we're not, it's very strange to manage a business like Base44. In some places, you see things that you need to either optimize or build, but you're deciding not to do that because you know future versions of the models are going to take care of it.

One of the things that Avishai and I were discussing when we were discussing strategy is that we're taking into consideration that the prices of models will go down toward zero, at least for platforms like Base44. This is a strategic decision where you're saying, "Okay, I could optimize some, and we're doing that, but I won't invest a lot of people right now to optimize the costs." We're taking into consideration that the prices of the models are just going down and down and down.

Harry Stebbings

One of my core questions that I want to understand is the margin structure. When you look at today, every dollar that comes in, what percentage of that dollar goes back to an LLM provider?

Maor Shlomo

It depends on the timing. The exact number I cannot say because we're a public company, even though I miss being able to share that a lot.

Harry Stebbings

No way, dude. No one shares that. Why? There's no way that—again, educate me—does no one share it because it's so bad?

Maor Shlomo

No, it's also very decision-dependent. You can change it from a low margin to a very high margin with just 1 decision: deciding how great of a service you want to give your users.

I think what will happen eventually with all coding agents is that the cheaper open-source models will get way better. You always want to play with the strongest models, but what we're looking at internally is building this switch or proxy where, when you get a prompt from a user, maybe the prompt is so simple that it doesn't even matter what model you use.

If it's, "Change the color of the button from blue to red," I don't really need to use heavy Sonnet maximum thinking or whatever and pay a lot for that. I can forward the request to a smaller, cheaper model. This will also be a way better experience for the user because it's going to be so much faster than playing the heavy guns of the frontier models.

The more smaller or open-source models are able to take a larger percentage of the requests and prompts, obviously, margins are going to improve drastically.

Harry Stebbings

I don't think it's bad.

Maor Shlomo

Yeah, I don't think current margins are bad, but I think they're going to get way better.

Harry Stebbings

Today, they suck. Everyone always says, "Oh, but we're going to have model selection," exactly as you said, "which is we'll be able to intelligently route our models." And I'm like, "Okay."

I hope so, Maor.

Maor Shlomo

Yeah, I hope so. We all do. I think it depends on the product and the flow that you're building.

Harry Stebbings

So, one of the players that you mentioned, for example, is doing a really good job with autonomy. You prompt something, and then they go and run for 20 or 30 minutes. They have this coding agent. This is Replit’s agent, right?

Maor Shlomo

Yeah. Yeah. But first, what if my prompt—what if I didn’t really mean what I just prompted? It went and built this fully, and I’m just a free user, and I just burned a lot of cash right now on coding and testing and whatever. So, I think it depends on the level of autonomy you want to give and how fast your iterations are for users.

I don’t know the margins, but I’m saying you could burn a lot by not understanding what the user actually wants. But from everything in the industry, margins are the least thing that I’m worried about. The thing you’re most worried about is Google coming in—not really, but the competitive landscape. The pace is insane. For us, every feature that we put out, we know it’s going to take either a few weeks or a few months for a competitor to copy, and we see that a lot.

Harry Stebbings

How does that change what you build? It’s really interesting. I had the founder of Fiverr, Micha Kaufman, on the show—he’s from Israel, too. He said the time to copy is the single biggest difference in the last 2 years of software: where it used to be years, now it’s weeks. How does that change what you build or how you think?

Maor Shlomo

You take big bets on things that are substantial to your users and will be really hard to copy, if you can find those. So, I’ll give you one example. The whole reason for Base44’s existence is the built-in backend. The fact that we built Base44 as a fully vertically integrated platform means that, for every application, you already have a built-in database, user management, authentication, integrations, analytics, and so on.

The thing is, we didn’t use a third-party provider like Supabase, which is what the rest of the industry is using—Supabase, Neon. We’ve built that in, and we’ve taken a very courageous step there, and there’s still a lot more to build. This is going to be very hard to replicate, and very hard to migrate your, whatever, millions of users from Supabase to a homegrown solution if one of the competitors tries to do that. I think this is a bet that we’re deepening further and further and further.

For other stuff, it’s a game of velocity, delight, taking the right UX decisions, and having the right taste. It’s just trying to be there before everyone else gets there. About 2 weeks ago, we came up with something called app suggestions. It’s a very small feature, which is very nice: after you prompt, it gives you the next steps, like, “Okay, now add a dashboard.” It gives you suggestions for what you’re doing in your app.

It took maybe a few days for other competitors to copy that. But it’s fine. That’s the game that we’re playing now.

Harry Stebbings

What percentage of starting users finish the project?

Maor Shlomo

It’s a good question, because it depends on what finishing means. I don’t think I have the answer for that.

Harry Stebbings

A deployed application that works. That’s many.

Maor Shlomo

But that’s not the right question. The right question is, how many get the usage they want? How many get to actual usage?

Many published apps are fully functioning. At some point, you battle-test your agent enough to teach it how to query the database. For every flow and use case that you prompt it with, you start categorizing the different flows and use cases, and you make sure that you feed your agent with the right examples. Many get to functioning applications, so this is a saturated benchmark. The question is, how many get to actual day-to-day usage? I don’t have the right answer to that.

6. What’s the Metric for User Success?

Harry Stebbings

What metric is user success for you, then? If there’s this nuance and complexity with regard to the success of a user, internally, what is your metric for user success?

Maor Shlomo

There are a couple. First, we measure the sentiment of the messages they send in the chat, which was also weird to me. But it turns out many people speak with the chat as they would to a human. They either tell it, “Okay, fantastic job. This is exactly what I wanted when I was asking for this feature,” or they cancel a lot: “This is not what I wanted. You deleted this button, and I wanted this and I wanted that.”

So, we have this metric that we literally measure on a minute-to-minute basis: the sentiment of the prompts. Nowadays, we get tens of thousands of prompts a minute or whatever, in tandem. That’s how we know our coding agent does what it’s being asked to do. If we release an upgrade, you see the negativity metric go down. When we jump from Sonnet 4 to Sonnet 4.5, you see a major improvement there.

Again, even the metrics change a lot with a business like Base44. When we started, it was mostly about bugs: how many times the model messes up something and the application doesn’t work, or there are bugs and things that break your app. Nowadays, it’s not easy to create bugs in your app. The LLMs are really smart, and the infrastructure is battle-tested.

It’s more about whether the agent actually does what the user is asking of it. Does it make the right change without making additional changes or messing up other features? For example, take scheduled tasks. Maybe the user asks, “Hey, I want you to send me a daily email with reminders,” and then the coding agent says, “I cannot do that. I don’t have the right infrastructure to do scheduled tasks.” When we add scheduled tasks, we should see a few percentage points of this metric improve.

Harry Stebbings

Going back to the element of margin, I had Av Randhawa, who’s a new GP at Benchmark, and he said, “Harry, Harry, you’re thinking about this wrong. We need less of a focus on margin, and we need more of a focus on gross dollars per customer—in other words, expanding the spend of the customer, not the actual margin on a lower spend.” Do you agree with that, or do you actually think, “No, we’ll revert back to a margin-optimized world where we have open-source models, as we discussed”?

Maor Shlomo

I think he’s 100% right. Right now, the game for our category is growth and capturing as much of this insanely big market as possible. There’s almost no person who shouldn’t be a user of a platform like Base44. So, obviously, it’s about growing—not necessarily the spend of every customer, but the number of customers—as much as possible. The spend is going to come down as models get cheaper.

So, I don’t think it’s, “Let’s try and grab as many dollars from the customer as possible.” I’d say margins are always important to keep your business going. There’s one thing I learned in Base44: when you’re lean, you’re a sane business, and you’re a good business, that does really well for all other aspects of the business.

It’s not something that I understood in my previous company. It wasn’t like I made fatal mistakes, but we were very capital-heavy. There’s something about creating a business that makes sense and is healthy in margins, retention, spend, and whatever that allows you to grow later on in a sustainable way, without it at some point hitting the brakes and saying, “Oh, well, nothing makes sense in our margins,” or whatever.

7. Do Early Revenue Numbers Actually Matter in AI?

I’d say margins are something you should constantly look at while knowing—or while planning ahead and taking into consideration—that the model-related stuff, which is 99% of the spend, or 90% of the spend, is changing drastically and aggressively every few months.

Harry Stebbings

When you have that change in spend, you have less certain revenue. As we said earlier, the transience of spend means your spend with Anthropic could skyrocket or could not, depending on where you shift spend.

Can you advise me honestly, dude? I’m an early-stage investor. I invest in AI apps today, and everyone is posting insane numbers. You look at yours, and it’s like $100 million. Lovable and Replit are like $200 million. How much weight should I, as an early-stage investor, place on revenue today?

Maor Shlomo

That’s a very good question, which I’m also asking myself as an investor. Obviously, metrics today are different. When I started my previous company, we got to $2 million in ARR in, I think, a year and a half, and everybody was cheering and saying, “This is insane,” or whatever. Nowadays, if you can show the hockey stick of how fast you got to $10 million or $20 million, everything changes.

I think it depends on the model of the company you’re investing in. For me, it’s smaller checks into very healthy businesses. The thing that I look at the most is, okay, fast revenue growth—obviously, that’s what you want to see. It’s the most exciting, but there are 2 things.

One, a healthy business: how likely is this business to get eaten by other players, the model providers, or whatever? And the second, which is very much related, is a vertically integrated business. Here’s something really cool that we’re looking at right now. A company with an unclear name came out, I think it was 2 weeks ago or maybe a few weeks ago, with its own model, right? Composer.

And this is a nice way to think about the strategy of those types of businesses. Think about that company. I don't know what the margins were, so let's take the not-optimistic approach of saying, “Margins were bad, right? They were paying so much to the other model providers or whatever.”

This is an insane strategy. It’s like: grow as fast as you can, get insane distribution—every developer that creates for Twitter probably installs it—and then, at some point, bring in the very efficient model that you trained, which is now fast, and start moving people from the very expensive, low-margin models into your own model, which is likely to be high-margin.

Then, again, overnight, your margins get tremendously better. You’ve gone fast as hell, and now you have the distribution. You can optimize margins because, again, the margins for the models—that’s something that isn’t easy to change, but if you decide to, it’s very doable to change drastically overnight.

I think this is a really interesting strategy that we’re also thinking about internally. It’s like, go as fast as you can with the frontier models. At some point, open source becomes a really viable option to maybe fine-tune on the billions, almost trillions, of lines of code that we have inside Base44, and then have this very interesting margin take.

For some of the prompts, you forward that to the fast, high-margin, great model. Users really enjoy it because those models are going to be way faster than their heavy Sonnet 4.4 models. This is an interesting take when you think about vertically integrated applications.

There are some applications today that I think are growing very, very fast that are going to have a harder time keeping it this way. I don’t remember the name of the company. There was this company that was one of the earliest practical use cases for LLMs. It was in marketing; they were generating content, and they grew super fast. You probably remember them.

Harry Stebbings

Jasper AI. Yeah, it grew super fast, and the moat was just—it was absolutely hard to create a moat there because it was clearly like, “Okay, you’re only using LLMs, right?”

Maor Shlomo

For Base44, it’s an entire infrastructure. You build a mini cloud that allows applications to send emails, generate images, use other LLMs, deploy, manage users, and whatever. So you have something around LLMs that makes sense to have as enough of a business.

When I’m investing nowadays, I’m thinking, “Can this business, if not today, be at some point in the future vertically integrated and self-sustainable?” Maybe that’s what Cursor will turn out to be at some point.

Harry Stebbings

Can we just go through this in a helpful way? You said 3 elements there: revenue growth. What revenue growth is exciting, then? Is it just the highest? Do I need to see 1 to 10 in the first year?

Maor Shlomo

If you’re building a SaaS here, it’s going to be 0 to 10. That’s going to be exciting.

Harry Stebbings

0 to 10 in a year, for you, means—

Maor Shlomo

Yeah, I think this is insane. 0 to 10 is insane growth for any SaaS. Well, honestly, now it’s good, but there are quite a lot that do 0 to 10. I mean, a lot.

Harry Stebbings

Insane. Yeah, that’s what I’m saying. It’s going to be the exciting piece. I’m not, when I’m looking to invest, necessarily going to say, “Okay, the company has to do 0 to 10.”

How do you determine if they’re going to be eaten by models? What is the question or criteria that will help you get comfortable with that?

Maor Shlomo

If most of the value is in the way they prompt the application for a certain thing—for example, they’ve built a photo editor—and there aren’t a lot of features in an AI-based photo editor, where you feed it a picture and say, “Okay, make me—I don’t know—make me pretty,” or whatever, and if a lot of that is going to be the UX and the prompt, I don’t think that’s going to be a healthy business for the next decade. I don’t think there’s a lot of moat.

If you’re building a lot of infrastructure, or the company itself is vertically integrated, I think that’s a very interesting take. You could nowadays build a competitor to Harvey and Spellbook that would teach an LLM a better way of doing law or whatever. Or you could build a law firm.

I think building a law firm is going to be very, very, very interesting because this is not something that a model provider would do, or any other sane software entrepreneur that wants to do just software. I think there’s an opportunity today to build very healthy, new-age, vertically integrated businesses.

It could be a law firm. It could be buying a hospital, basically optimizing everything on every layer, making it AI-native, and maybe in a few years being the first ones to introduce robots as surgeons or whatever. Nowadays, there are opportunities all across the funnel, in different categories—software, not software, whatever—to build vertically integrated companies.

If your company is just about how you’re prompting an LLM, and maybe you’re doing a better job tuning it to whatever legal needs or financial needs, and the infrastructure that you have below it is not very complex, it’s going to be hard to have a moat.

Harry Stebbings

Are you angel investing today?

Maor Shlomo

Yeah, or starting to.

Harry Stebbings

Do you enjoy it?

Maor Shlomo

Very much. It was scary at first, but nowadays it’s so much fun. It also gives you a chance to work with incredible founders and become part of this huge platform shift, probably one of the biggest ones that we’re facing, and to think with them, “What the hell are we going to do?”

But also to think with them about the new opportunities that they’re going to open up. They’re building, so coming back to this crazy idea I said earlier, building a law firm 5 years ago would seem like the worst idea you could think of, right? Building a law firm, buying a hospital and optimizing it with AI or whatever, building a new bank.

I think today you have this huge platform shift that creates so many exciting discussions when you look at different industries. You think, 2 years from now, 4 years from now, what’s the craziest thing that we can think of? What should we aim for that’s barely possible today, or not possible today, and should be possible in 2 to 4 years?

I think this is an incredible way to think about angel investing, and it’s so much fun doing so. It’s very risky, but very, very fun.

Harry Stebbings

Where do you think no one is investing today that everyone should be investing today? And where do you think everyone is investing today where they should not be investing?

Maor Shlomo

Oh, wow, that’s a good question. I think the not-sexy industries—again, finance, restaurants, whatever, HMOs—actually having entrepreneurs building that end-to-end is what people should be investing more into.

8. Where Should Smart Money Go Today?

I think a lot of people are still investing nowadays in very fast-growing, hockey-stick-revenue startups, which is not what I think—unless you know a business or an industry very, very well. I think it’s very hard for investors outside of it to understand if this is going to have a moat or not.

A good example of that is that I had the opportunity to invest in these agent companies, like Manus and those firms. I felt like I didn’t know the industry well enough to understand if, at some point, this would get commoditized by the model companies. This is an area that I wouldn’t invest in because I was like, “Okay, this is obviously dangerous.”

The capabilities that OpenAI built into ChatGPT, and then Google into Gemini or whatever, are going to include serious and incredible agents. I’m not sure this category—even if you get to insane growth—has a lot behind it, rather than prompting and giving it tools that are for sure going to be part of the ChatGPT or Gemini interface or whatever.

9. How does Base44 beat Cursor?

Harry Stebbings

Mike Eisenberg said I had to ask you: make the case for how you beat Cursor.

Maor Shlomo

When I started Base44, I said, “Okay, I’m going to do this really for the nontechnical people,” because, at that point—and still today—most of the players in the market, if you wanted to build something really functional, you should have prompted, “Hey, connect the backend,” and then it would tell you, “Okay, bring the API key from Supabase,” and whatever else.

Those are things that your mom and my mom wouldn’t be able to do, right? So I said, “Okay, let’s build for the very nontechnical folks.” When doing so, obviously, Base44 started getting a lot of traction, and we also got some developers and technical people who said, “Give me the code.”

They said, “You should invest in a GitHub integration, allow me to edit files, and whatever.” At some point, we also implemented that. But the more time passed, the better the models got, the faster they got, and the fewer bugs there were, nobody wanted to see the code.

I think the direction we’re going in—and again, that we’re going to—is that more and more types of software will be buildable inside Base44, where nobody wants to see code.

I don't think it's like if you'll get to this flow state where you're prompting with AI, it's going to be super fast and almost immediate every prompt. You'll see that, and then it's going to change. I don't think you'll want to see the code, and I don't think you want to start saying, “Okay, you should look at these files and those modules, run those tests,” and whatever.

I think nowadays, for some—and a growing part—of software, even the most technical users would prefer building inside Base44 than doing that in Cursor. They don't want to set up servers and databases, see the code, write tests, and navigate through the files. My guess is that this portion of software that you can build inside Base44 is going to grow.

Obviously, nowadays, if you can build it inside Base44, you'll probably prefer to do it inside Base44 rather than in Cursor.

Harry Stebbings

You can invest in Cursor at $29.3 billion, or you can invest in Cognition at $12 billion. Which one would you do?

Maor Shlomo

Probably Cognition. I think the notion of software building as a category is going to grow insanely fast. I think our notion from the previous age of venture capital, where the winner takes it all, is wrong, and I think this category is going to be so big that everybody will take a niche at some point.

I think Cognition is going to grow and have more room to grow. Throughout time, they'll be able to replicate the most successful features inside. I think they have more room to grow, whereas betting on Cursor is betting that it's a winner-takes-all market.

Harry Stebbings

Why don't you think it's a winner-takes-all market? And if it's not a winner-takes-all market, does that still work for a venture model?

Maor Shlomo

Our business is predicated on winner-takes-all? Not necessarily. Our business—or the venture capital business—is predicated on huge returns.

If you look at all of my competitors, Base44 included, we're all growing insanely fast. I think, at least, I can say that about Base44, but maybe the other players are healthy businesses. Those are going to generate huge returns. They're all fast-growing businesses, and it's not a winner-takes-all market, which is also, by the way, why I got into this market in the first place.

When I started, Bolt and Lovable were very viral on social media. I felt like this was going to be such a big market, and I felt like I had a very interesting take on this market, with the back end built in and a focus on functional, complex apps. Most of the other players back then were focusing on front ends and maybe could connect the front end to Supabase, but it was very hard.

I think we're at a different ballgame, where AI is going to generate so much value that markets are going to grow very, very fast. Obviously, some will get cannibalized, but markets are going to grow very, very fast. The VC model is not necessarily winner-takes-all; it's a huge-returns type of market.

10. Will the AI Boom Hit a Revenue Speed Bump?

Harry Stebbings

Do you think we will hit a speed bump? Everyone is very concerned about the AI bubble and not delivering on the revenue that we promised. Do you think that we will have a speed bump where there is a sign that we don't deliver the revenue that we promised?

Maor Shlomo

I think the question is whether it's going to turn out to be a platform play, which means that when better models are built, the entire ecosystem and the market benefit from it, or whether what's going to happen is that model companies are going to fight and their margins will get worse and worse because they'll need to lower prices.

Maybe at some point we'll need to figure out or crack something better in the LLMs, because maybe we'll hit a wall. This will be the bigger question: Is the value that GPT-5 to GPT-5.1 is adding only to OpenAI, or is it for the rest of the industry—or the rest of the market?

If it's for the rest of the market, I don't think we'll hit a speed bump. Personally, I don't believe we'll hit a speed bump. I also don't think we'll hit a wall with the performance of LLMs, but even with existing models, we're only scratching the surface of the economic value that you can create.

If a one-person team can get sold for $80 million, building a viable, healthy, and profitable business without people, it means that you'll be able to do a lot more stuff with very few people. Companies will become more efficient, and as a result, every product that we buy is going to be better and cheaper.

I think there's so much more to do. And this was with the previous version of LLMs. I've seen what it takes to build a company that needed to raise—or was very capital-heavy—$130 million and over 100 people. I've seen now, in the age of LLMs, how much better it is, or how much easier it is, to build a very lean company. I was one person.

I think this value is going to trickle down from enterprises becoming more efficient, to many more startups because there's no technical barrier anymore, and eventually to the consumer benefiting from all of this economic value that's going to be created.

Harry Stebbings

How many people are in Base44 today?

Maor Shlomo

No, I cannot say. 5 minutes before the conversation, they told me I cannot say numbers or the number of people.

Harry Stebbings

Really? Well, I don't want to pry, but why is that?

Maor Shlomo

I don't know. Just the number of people. I think they're waiting for the investor update.

Harry Stebbings

What's going on? That's interesting. I don't know if it's a good thing to have more or less. If I was a public company, I wouldn't say more because it feels more secure to a less educated investor base that doesn't think about AI efficiency within dev teams.

11. Are AI Builders Overvalued or Is Wix Undervalued?

I think the public markets nowadays are so fluctuating, and it's very hard—you have to see consistent results. I don't think that the stock behaves the same way that you see inside the business.

I don't understand, Maor. If you look at a Lovable, a reported $6 billion price on the latest round, or Replit at $3 billion to $4 billion, and I'm sure they'll raise it to $6 billion soon because they're kind of memetic in that way, either they are grossly overvalued or Wix is grossly undervalued. You have to take one of those views. Which one of those views is right?

Maor Shlomo

My very non-objective opinion is that Wix is very much undervalued today. Put aside the fact of product assets and moat, there's also a moat in being big, and there's a moat in having a marketing team and an organization with experience like ours.

I'm not sure if Lovable or Replit is overvalued. I think, to be able to say that, I need to look at the internals and the economics of those businesses. I don't really know those.

Harry Stebbings

I'm sorry, do you not track them very closely?

Maor Shlomo

The revenue and the things they publish. But we're focusing on just building. And this is something that Wix taught me.

Wix, for many years, was the underdog compared to other players. When I came into Wix, I was saying, “Those guys are doing this, and those guys are doing that. They're publishing here, they're viral here, and they're copying our features.” Wix's mindset is just, “Build a great product, find the right way to market it. It doesn't matter what others do.”

You see that purely in the business, in the metrics. We've released the new agent, the version of our agent, and you can see the conversion goes up. You can see that the marketing team tests different things. Some of them didn't make any sense to me beforehand, and you can see the unit economics getting better.

One thing that Wix taught me is to focus on your business and focus on a great product. There's so much noise out there. I remember, with my first company, 40% of my mind was occupied with what competitors were doing. “Oh no, there's—” And for me as well, it was like, “How do I grasp that the market is so big?”

Nobody cares. As a category, you're currently capturing 10%, 15%, 20%. It takes years and ages until you actually grow. There are so many people that could use Base44. There are also so many people that could use Replit and Lovable.

Focus on your business. Obviously, go as fast as you can, but I'm not trying to sniff around what the unit economics and margins are.

12. Does Not Being in Silicon Valley Help or Hurt You?

Harry Stebbings

Final one before we do a quick fire. Replit, Cursor, Cognition—all very Silicon Valley businesses. Are you helped or are you hurt by not being in Silicon Valley, honestly?

Maor Shlomo

I think the world is changing. With my previous company, I used to fly out every 2 weeks to Silicon Valley because this is where things would happen. Yeah, and it's tough. I'm not going to do that ever again.

I don't think in any way our business is hurting. If anything, I think the war on talent is really tough in Silicon Valley. If you're playing the game of getting funded as much as you can so that you can build for a lot of cash and conquer a lot of the market, and that's your way of conquering most of the market, awesome. That's where you should be.

I think for us, Wix is a monster, having our backs. They have deep pockets, they know what to do, and that's my Silicon Valley, right? That's the backup that I need.

You also start to see—and I think I have a lot of great things to say about Lovable building it from Europe. I think the world is changing.

13. Quick-Fire Round

Harry Stebbings

Listen, I want to do a quick fire with you. I say a short statement, you give me your immediate thoughts. I have Marc Benioff and Vlad Tenev from Robinhood on the show.

They said 50% of their code is written with AI. What will that be in 2 years?

Maor Shlomo

95%. Over 100% for sure. You’ll be prompting agents. I think for them, maybe 50%, because they have legacy code and systems. For us, Base44 was built in the age of LLMs, and I structured the repository in a way that’s going to be very easy for LLMs to navigate through and read the code. I think for us it’s already closer to 90%, mostly prompting agents.

Harry Stebbings

Single biggest piece of advice for someone nontechnical wanting to build with these tools? I listen to you say you’re genuinely doing them, and I’m like, “Wow, I really want to build a tool that allows me to go through all my LinkedIn followers, find everyone who has a certain title that would suggest they’re an LP and an investor in funds, categorize them, and show them to me because they clearly have an interest in me already. I could outbound them and turn them into an LP in my funds.” I don’t know where to start. I’m intimidated, actually.

Maor Shlomo

First, I’ll say step 0 is the biggest hack. It’s how you actually build something that later on you’ll use or maybe be successful with, which is exactly what you mentioned: build something for your own problems. This is the biggest hack that I learned. This is the easiest way to get software that’s actually usable.

This is not something I want to go back into doing for a customer that I interview a lot and understand the pain points of. It was so much fun building Base44 and so much easier when I had a use case in mind. I was like, “I’m going to build for my partner. I’m going to build her a CRM, and I’m going to iterate on this software until it hits the mark.”

For people starting out with tools like Base44, there’s a mindset that you have to get into. One tip that I constantly give out is that Base44 is not really a person that’s working for a week and getting back to you with, “Hey, this is what I built.” You have to get into a mindset that it’s very easy to revert or start from scratch.

Instead of going into building a PRD and then feeding it into Base44, build a first version that you know you’re going to throw out. For some people, it’s emotionally hard to understand that they’re going to throw out tens of thousands of lines of code. It’s going to be okay, fine. But all you need is to figure out the product stuff, because once you have the product stuff, with a few prompts you get to where you got to with hundreds of prompts or thousands of prompts.

Iteration is everything. It’s not anymore about planning ahead so that you save developer time. It’s about very easily hitting the revert button when one feature you wanted and played with is not something that you need, and getting to a point where you’re saying, “Okay, this wasn’t really a good idea.”

Iterate very fast and understand that you’re not working with a human. Therefore, it’s fine to try out different directions or to just give it a high-level idea and see what it comes up with. Then, from there, iterate.

You can start with the highest level of prompts, like, “Build something that will help me, I don’t know, engage my audience on LinkedIn,” and see what the LLM does, because it will have ideas that it will implement inside the application. Some of those ideas make you say, “Oh, this is interesting. I didn’t really think about this.” Like the fact that you can maybe generate outreach, or whatever.

See the things that you didn’t like, throw those away, take it again, and then prompt it back and say, “Okay, build something that will engage my LinkedIn audience. One of the features that I really like is this and that.” Then build around that. The idea that you can throw away things that you don’t like and start from scratch, or revert or go back, is very hard for people to grasp.

Harry Stebbings

You made $80 million with the sale. Well done. Does money make you happy?

Maor Shlomo

I don’t think money makes you happy. I think there are 3 things that money becomes really valuable for. One is your time. I don’t like fancy cars, so I didn’t buy a car, but nowadays I’m going by taxi. You save a tremendous amount of time, and there’s all the other stuff that I can pay for instead of doing or wasting my time on. This is a lot of help in personal stuff, especially for busy people and entrepreneurs. You want to be with your wife or family or whatever, so this is a huge benefit.

Second is helping people you care about and helping causes that you care about, which is big, because at some point there’s not a big difference between doing X million dollars and 10X million dollars. It’s more about, okay, you can maybe, with your family and stuff like that, support the people and causes you care about.

The third, I’m assuming, is that you can use the money later on to build the bigger stuff. Or you have this war chest that you can say, “Okay, the next thing I’m going to do—or when I’m thinking about what I’m going to do a decade from now—is, okay, let’s go to space, solve cancer, build robots, or something like that.” Because you can do that. You can take a riskier bet.

Harry Stebbings

I just want a Gulfstream, dude, okay? Don’t get all heavy on me. Fuck that.

There are some things that get edited out. I leave it to the team to see whatever they keep. Remember, the job of most interviewers, yeah? They make you look bad and make themselves look really innocent. I make myself look bad so you look innocent. It’s a much better deal for you.

Maor Shlomo

I think one of my friends told me there was a saying. After I made the money, we had this discussion among friends. I was like, “This doesn’t really change your life.” My friends were like, “You’re using it wrong.” I was like, “What do you mean?” They were like, “Obviously money makes you happier.” I was like, “You should buy a jet ski. Have you ever seen someone sad on a jet ski?” Nobody. I agree.

Harry Stebbings

OpenAI at $500 billion or Anthropic at $360 billion—which one would you rather be invested in?

Maor Shlomo

Anthropic every day.

Harry Stebbings

Why?

Maor Shlomo

They’re moving faster. They’ve cracked something in coding. They’re very focused on delivering value to B2B customers. Although they don’t have the first-mover advantage, I think they have better models, and when I look at their trajectory, they’re better positioned for growth.

Harry Stebbings

You can add 1 person to the Base44 board. Who would you add, and what would you like to learn from them?

Maor Shlomo

Wow, that’s a good question. Jack Dorsey.

Harry Stebbings

Why?

Maor Shlomo

I think he’s one of the most brilliant minds and founders, and you can see that consistently. He builds things sometimes just for the sake of building. You can see some of his latest pet projects, like this messaging protocol and stuff like that.

I think this is a person that’s consistently building Twitter, building Square, building other projects. That’s just a mindset of a builder that I think can add tremendous futuristic strategic thinking, while also, I think, our DNA and the thing that we’re trying to build in Base44 is a builder mindset. I think this is, for me, the ultimate guy.

Harry Stebbings

What thing or event did you sacrifice for work that, with the benefit of hindsight, you regret?

Maor Shlomo

Not necessarily this time around, but in my previous company, I think I missed a lot of my 20s. For the first few years, I sacrificed a lot of time with family and friends, missing out on many different occasions and memories.

I was so inexperienced that I was trying to compensate for my inexperience with overworking, which is fine. It got me to a good place eventually, but I sacrificed many things and many friends.

Harry Stebbings

What thing are frontier labs completely delusional about?

Maor Shlomo

Maybe the moat that they have. They don’t have what they think they have. I don’t know how they’re thinking about this, but what’s the endgame for the race? Either it’s not going to be 1 winner that takes it all, and there are going to be more and more companies getting into this market. There are going to be Chinese players that are now changing the entire market dynamics.

I think, eventually, if it takes 1 better model or a lower price to drastically reduce your revenue, then I think they—or at least, they used to be—delusional about this. I don’t know if they were thinking about this. Maybe they were always planning to build up the stack.

I think nowadays they’re doing small things. For example, Anthropic is building the Claude Code SDK and Claude Code. Even if Gemini 3 comes out and it’s a better model than Claude Sonnet, there are still going to be a huge number of people staying with Claude Code because they’re used to it and they’ve built some things up the stack.

Harry Stebbings

Penultimate one: You got married very recently. What’s your biggest advice on partner selection?

Maor Shlomo

It shouldn’t be like, “This person completes me.” It should be someone that is enjoying life at least as much as you, someone that is similar to you. My partner is an entrepreneur in the same kind of field. She likes the same things that I like. She’s messy. She has ADHD like me. She likes to paint like me.

This is so much fun, picking someone that’s like you, because as an entrepreneur, you have to have sympathy for the person that’s missing out day and night and is constantly working. You have to understand deeply why they’re doing that and that it’s a part of them as a person, the same as it’s a part of me as a person.

So, I think having the same mindset is crucial. It's very hard to date a founder that's deep into building the company zero to one. And I think having a person and a partner that's having the same mindset—that they're building something or they built something—makes it so much easier to empathize with.

Harry Stebbings

Final one for you, my friend. You can go back to the night before you start Base44 and you can say, “Maor, you should know this. Future self has learned this today.” What do you go back and tell yourself that you wish you'd known when you started?

Maor Shlomo

When I was by myself, it was scary as hell. I used to wake up every 2 hours at night just to check that the platform was up. At some point, Base44 started growing really fast, and I was still by myself, and people started building businesses and applications on top of it.

I remember this week when it started really going up, and the infrastructure and the thing that I built didn't hold up. So, there was this week or two or three when I had 4 incidents where the platform would go down, and people were screaming and shouting at me, like, “I trusted you,” and whatever, and I took it very hard.

It was emotionally very hard, and I wish I could have told myself, “This is just going to be a bump in the road. The community is going to recover from that, and eventually you'll build something sustainable. This is going to be great. Don't take the bumps in the road.”

Also, the consumer market is so much different. The emotional spectrum of the feedback that you get is so much wider than building a B2B SaaS, where you get some not-too-positive, not-too-negative comments. I think handling it better emotionally is important. I didn't know that.

Harry Stebbings

Dude, I've so enjoyed this. It's a very free-flowing discussion. You've been amazingly receptive to putting up with my romantic advice request as well as my LLM routing request. Thank you so much for being so good, dude. I've loved it.

Maor Shlomo

Dude, this has been so much fun. Thank you for having me, Harry.