Ryan O'Connor

Ryan O'Connor

Nintendo’s Apple-like Switch strategy is replacing hit-driven cyclicality with a growing ecosystem: active players compound at 30%/year, while digital software mix moves from 50% toward 85%.Digital gross margins at 80–90% versus 45–50% for physical software, O’Connor says he’d be shocked if margins don’t settle above 50% in two-to-three years; Switch 2 is the catalyst, renewed insularity is the risk.